Makore gumi apfuura, dhizaini yekunyengetedza yaive muganhu mutsva mumunda weUX. Muchinyorwa che2015 Smashing, ini ndaive pakati peavo vakaratidza nzira yekuti varapi vatame kubva pakunyanya kutarisana nekuvandudza usability uye kubvisa kupokana kutungamira vashandisi kune yavanoda mhedzisiro. Mamiriro acho aive akareruka: nekusimudzira psychology, taigona kupesvedzera maitiro evashandisi uye kutyaira zvabuda senge masaini-ups epamusoro, kukurumidza uye kupfuma paboarding, uye kuchengetedza kwakasimba uye kubatikana. Makumi gumi gare gare, vimbiso iyoyo yakaratidza kuti ndeyechokwadi - asi kwete nenzira imwechete yataitarisira vazhinji vedu. Zvikwata zvakawanda zvechigadzirwa zvichiri kutarisana nematambudziko akajairwa: mareti akakwira, kushaya simba activation, uye vashandisi vanodonha vasati vaona kukosha kwepakati. Kuvandudzwa kwekushandisa kunobatsira, asi havawanzogadzirisa gaka rekuita rinogara pasi pemapatani aya. Kunyengetedza dhizaini haina kupera - yakakura. Nhasi, iyo inonyanya kubatsira vhezheni yebasa iri inowanzonzi maitiro ekugadzira: nzira yekubatanidza zviitiko zvechigadzirwa nemadhiraivha chaiwo ehunhu hwevanhu, nemafungiro ehunhu. Yakaitwa nemazvo, inogona kuvandudza shanduko, kupedzisa kukwira, kubatanidzwa, uye kushandiswa kwenguva refu pasina kutsvedza mukunyengedza. Hezvino zvandichataura:
Chii chakabata kubva mumakore gumi apfuura ekunyengetedza dhizaini; Chii chisina kumira, kunyanya miganhu yepati-yekutanga gamification; Chii chakachinja mumaitiro atinotevedzera maitiro, kubva kune zvinokonzeresa kuenda kune mamiriro uye masisitimu; Maitiro ekushandisa maitiro emazuva ano maitiro ekuvandudza zvese kuwanikwa uye kufunga; Nzira inoshanda yekuita basa iri sechikwata, uchishandisa shanu-exercise workshop kutevedzana, unogona kuenderana nechigadzirwa chako.
Chinangwa hachisi chekuwedzera mamwe maitiro kune yako Toolkit. Iko kukubatsira iwe kuvaka inodzokororwa, yakagovaniswa nzira yekuongorora zvipingamupinyi zvehunhu uye kugadzira mhinduro dzinotsigira vavariro dzevashandisi uye mhedzisiro yebhizinesi. Kunyengetedza Kwakafanana Nekunyengera Here? Behavioral Dhizaini haisi yekurova maitiro ehunyengeri kana epamusoro "hacks yekukura" paUI yako. Izvo ndezvekunzwisisa izvo zvinogonesa kana kutadzisa vashandisi vako munzira yavo yekuzadzisa chinangwa chavo uyezve kugadzira zviitiko zvinovatungamira mukubudirira.
Dhizaini yemaitiro ndeyekuvharisa musiyano uripo pakati pezvinoda vashandisi (kuzadzisa zvinangwa zvavo, kunzwa kukosha) uye izvo mabhizinesi anoda (activation, kuchengetedza, mari), kugadzira mahwina-kuhwina mhedzisiro apo yakanaka UX uye yakanaka bhizinesi mhedzisiro inowirirana. Asi sezvishandiso zvese zvine simba, zvinogona kushandiswa zvese zvakanaka nezvakaipa. Musiyano uri pachinangwa chemugadziri. Vamwe vagadziri vanopokana nekusasimudzira maitiro kana kunyengetedza dhizaini, nepo vamwe vachipokana kuti isu tinofanirwa kunzwisisa maturusi ekudzidza mashandisiro akanaka uye kuti tingaite sei nyore, uye kazhinji tisingafungi, kuwira mumusungo wekusimudzira lenzi isina tsika. Kana tisina kuvhenekerwa, ipapo tingatonga sei chinomirira tsika yakanaka neyakaipa? Kana isu tisinganzwisise kuti psychology inoshanda sei, saka isu tinoshaya ruzivo rwunodiwa kuti tione zvatinorerekera. Kana isu tisinganzwisise maturusi aya, hatigone kuona kana akashandiswa zvisizvo. Musiyano uripo pakati pekunyengetedza nekunyengera ivavariro, pamwe nekuzvidavirira. Makore gumi Gare gare, Takadzidzei? Mukutanga ma2010s, zvikwata zvakawanda zvakabata dhizaini yekunyengetedza seyakada kufanana nekutamba. Kana iwe wakawedzera mapoinzi, mabheji, uye mabhodhi evanotungamira, wanga uchiita psychology. Uye kutaura chokwadi, iwo mechanics epamusoro akashanda mune dzimwe nguva, zvirinani munguva pfupi. Vaigona kukwenya vanhu kuburikidza nekuyerera kweboarding kana kukurudzira mashoma ekuwedzera logins. Asi mumakore gumi, miganhu yavo yakajeka. Kana hutsva hwapera, mazhinji eaya masisitimu akanzwa asina kudzika. Vashandisi vakadzidza kufuratira mitsetse isina kubatana kune chero chinhu chine musoro kana kudonha pavakaona kuti mutambo wemutambo wakanga usiri kuvabatsira kusvika pachinangwa chaicho.
Apa ndipo apo dzidziso yekuzvisarudzira yakagadzirisa chinyararire kuti zvikwata zvakakomba zvinofunga sei nezvekukurudzira. Inosiyanisa pakati pezvinokurudzira zvekunze, senge mibairo, mapoinzi, uye chimiro, uye emukati madhiraivha senge kuzvitonga, kugona, uye hukama. Zvichitaurwa zviri nyore, kana "gamification" yako ichirwisa izvo vanhu vane hanya nazvo, inozopedzisira yakundikana. Kupindira kwakasara ndiko kunotsigira zvinodiwa zvemukati. Mutauro wekudzidza mutauro unokuita kuti unzwe uchikwanisa uye unoratidza kufambira mberi unogona kushanda nekuti inoita kuti chiitiko chepakati chinzwe chine musoro uye chinogoneka. Bheji rinongovapo kufambisa nhamba yedashibhodhi, kune rumwe rutivi, rinova nekukurumidzanoise. Chidzidzo 1: Kubva Kugadzirisa Kurumidza Kuenda Kumaitiro Ekuita Chimwe chidzidzo chakakosha kubva mumakore gumi apfuura ndechekuti dhizaini yekuzvibata inogadzira kukosha kwakanyanya kana ikafamba kupfuura zvigadziriso zvega uye inova zano remaune. Zvikwata zvakawanda zvezvigadzirwa zvinotanga nedonzvo rakamanikana: kuvandudza chiyero chekusaina, kuderedza kudonha, kana kusimudzira kukurumidza kuchengetedza. Kana yakajairwa UX optimizations plateau, vanotendeukira kune psychology kuti isimudzwe nekukurumidza, kazhinji nekubudirira. Mukana mukuru hausi mumwe chete wekusimudzira pane yakasindimara metric, asi kuve nenzira yakarongeka yekunzwisisa uye kugadzira maitiro pane ese chigadzirwa. Kuzvibata kwemaitiro hakusi kwehacks.Izvo zvekubatsira vanhu kubudirira.
Zviratidzo zvakajairika zviri nyore kuziva: vanhu vanosaina asi havazopedzi kukwira; vanodzvanya kamwe chete uye havazodzoki; makiyi maficha anogara asina kushandiswa. Nzira yekuzvibata haingobvunzi "Chii chatinga shandura pachiratidziro ichi?" Inobvunza zviri kuitika mupfungwa dzemushandisi uye mamiriro panguva idzodzo. Izvo zvinogona kukutungamira kuti ugadzire chiitiko chekukwira chinoshandisa kuda kuziva uye chinangwa-gradient mhedzisiro kutungamira vanhu kune yakajeka kuhwina kwekutanga, pane kutarisira kuti vanoverenga gwaro rekubatsira. Kana kuti zvinogona kukutungamira kuti ugadzire kuongorora uye kuzvipira nekufamba kwenguva: humbowo hwemagariro pazvine basa, matambudziko akakodzera anotambanuka asi asingakunde, kuburitsa pachena kunofambira mberi kunooneka kana vanhu vagadzirira, uye zvinokonzeresa panguva yakafanira pachinzvimbo chezvisina kurongeka. Zvigadzirwa zvikuru hazvisi nyore kushandisa.Zviri nyore kuzvipira kwazviri.
Chigadzirwa psychology yachinja kubva kune yakapararira hypotheses kuenda kuraibhurari iri kukura yeanodzokororwa mapatani. Iwo mapatani anopenya chete kana agere mukati meiyo yakabatana maitiro modhi: izvo vashandisi vari kuyedza kuwana, chii chinovavharira, uye izvo zvinokwevera timu inodhonza padanho rega rega. Manudge akareruka, akafemerwa naThaler naSunstein, akabatsira kusimudzira mafungiro ehunhu mukugadzira. Asi isu takadzidza zvakare kuti nudges chete kashoma kugadzirisa zvakadzama maitiro. Unhu hwekuzvibata hunoenda mberi: hunosanganisa matekiniki, hunoamisa mukurudziro chaidzo, uye hunosunganidza zviedzo kudzidziso yakajeka yeshanduko. Chinangwa hachisi chekuhwina kamwe chete pane dashboard yanhasi, asi nzira yekushanda iyo inosanganisa nekufamba kwenguva. Chidzidzo Chechipiri: Mechanics Yemitambo Yega Haana Kukwana Game mechanics chete haisisiri inovimbika maitiro maitiro. Makore gumi apfuura, kuwedzera mapoinzi, mabheji, uye mabhodhi evanotungamira kwakangoita pfupiso yekuti "tiri kuita zvepfungwa." Nhasi, zvikwata zvakawanda zvakadzidza nenzira yakaoma kuti uku kushongedzwa kunze kwekunge zvichibatsira chaizvo. Maitiro ekuzvibata anotanga nemubvunzo wakajeka: Chii chinonzi game layer mubasa, uye chaani? Zvinobatsira vanhu kufambira mberi zvine basa kwavari here, kana kuti zvinongochengeta dashboard richifara? Kana ikaregeredza kurudziro yemukati, inotaridzika yakangwara mune yemasiraidhi dhizaini uye ine brittle mukugadzira. Mukuita, izvo zvinoreva kuti mapoinzi uye mitsetse haibatirwe seatomatiki kusimudzira zvakare. Zvikwata zvinobvunza kana makanika achibatsira vashandisi kunzwa kugona zvakanyanya, kutonga zvakanyanya, kana zvakanyanya kubatana kune vamwe. Mutsetse chete unonzwisisika kana uchiratidza kufambira mberi kwechokwadi muhunyanzvi hune hanya nahwo. A leaderboard anongowedzera kukosha kana vanhu vachinyatsoda kuzvienzanisa uye kana chinzvimbo chichivabatsira kusarudza zvekuita zvinotevera. Kana ikasapfuura bvunzo idzodzo, izere, kwete injini yekukurudzira. Mitsetse nemabheji anoshanda chete kana achitsigira chimwe chinhu chinokoshesa vashandisi.
Zvigadzirwa zvinonyanya kushanda zvino zvinotanga nedivi remukati. Ivo vakajeka nezve izvo chigadzirwa chinobatsira vashandisi kuve kana kuwana, uye vobva vabvunza kana mechanic yemutambo inogona kukwidziridza rwendo irworwo. Kana zvinhu zvemutambo zvawedzerwa, zvinogara mu core loop kwete pamusoro pazvo. Vanoratidza hunyanzvi, vanomaka zvinhanho zvine musoro, uye vanosimbisa zvinangwa zvekuzvifambisa. Ndiwo mutsauko uripo pakati pekubata gamification sebasa rependi uye nekuishandisa kutsigira vashandisi munzira yavanototarisira nezvayo. Chidzidzo 3: Kubva Kukonzeresa Uye Mhedzisiro Kusvika kune Holistic Systems Kufunga Kwekutanga dhizaini yekunyengetedza kazhinji yaifungidzira yakapusa: tsvaga nhanho yakatyoka, wedzera iyo chaiyo lever, uye vashandisi vanoenda kumberi. Zvakanaka pane siraidhi, kashoma kuva chokwadi muchokwadi. Vanhu havaiti nechikonzero chimwe chete. Ivo vane mamiriro, nhoroondo, kukwikwidza zvinangwa, manzwiro, kudzvanywa kwenguva, nyaya dzekuvimba, uye tsananguro dzakasiyana dzebudiriro. Vashandisi vaviri vanogona kutora danho rimwechete nekuda kwezvikonzero zvakasiyana zvachose. Mushandisi mumwechete anogona kuzvibata zvakasiyana pane rimwe zuva.
Ndicho chikonzero mafungiro ehurongwa ane basa. Maitiro akaumbwanemhinduro zvishwe uye kunonoka, kwete kukonzeresa kumwe chete. Migumisiro yatinotarisira, kuvimba, kugona, uye tsika, inovakwa nekufamba kwenguva. Shanduko inosimudzira kutendeuka kwevhiki ino inogona kuramba ichinetesa kuchengetwa kwemwedzi unotevera. Kana iwe wakambotumira "kutendeuka kuhwina" uye wozoona matikiti ekutsigira, kudzoserwa, kana churn kukwira, wanzwa izvi. Metric yemuno yakavandudzwa. Sistimu yacho yakawedzera kuipa. Madhizaini ako anogonesa vanhu kana kuvapinza mukati. Mamiriro ekunze, kufamba, mhinduro, kufamba, mibairo - imwe neimwe yesarudzo iyi inogadziridza hurongwa uye nekudaro nzendo dzinotorwa nevanhu mazviri. Saka basa harisi rekunatsa faniro imwe chete. Iko kuvaka nharaunda umo nzira dzakawanda dzinoshanda dzinogona kubudirira, uye uko sisitimu inotsigira zvinangwa zvenguva refu, kwete kungodzvanya kwenguva pfupi. Iro basa harisi rekuita faniro imwe chete, asi kutsigira nzira dzakawanda dzinoshanda.
A mature behavioral strategy inobuda pachena pamusoro pazvo. Yakagadzirirwa nzira dzakati wandei pachinzvimbo cheimwe "kuyerera kwemufaro," inotsigira kuzvitonga pachinzvimbo chekumanikidza kuteedzera, uye inotarisa kuzasi kwerukova mhedzisiro pane yekutanga-nhanho kutendeuka. Chidzidzo 4: Kubva Pazvinokonzeresa Kuenda Kumusoro Kuchinja kwakafanana kwakaitika mumafuremu atinoshandisa. Makumi gumi apfuura, iyo Fogg Behavior Model (FBM) yaive kwese kwese. Izvo zvakapa zvikwata nhatu dzakareruka: kukurudzira, kugona, kukonzeresa - uye meseji yakajeka: kushevedzera zvakanyanya nekukurudzira hakugadzirise kuderera kwekukurudzira kana kusagona kugona. Izvo chete zvaive kusimudzira kunobatsira. Basa raFogg rave kuenderera mberi, zvakare. NeTiny Habits, tarisiro inotsamira zvakanyanya pakuzivikanwa, manzwiro, uye kuita kuti hunhu hunzwe nyore uye hune zvahunoreva. Izvo zvinoratidzira shanduko yakakura mumunda: kure ne "kukurudzira moto" uye kuenda kumamiriro ekugadzira uko maitiro akanaka anonzwa sechisikigo. Matimu akazomhanya mumadziro mamwe chete: zvirevo hazvigadzirisi kushomeka kana mukana wakashaikwa. Iwe haugone kupinza vanhu muhunyanzvi hwavasina kana mumamiriro ezvinhu asipo. Ndiko uko zvikwata zvakawanda zvinoshanda zvakadzika nekuchinja kwemaitiro zvakakwevera kuCOM-B sehwaro hwakazara.
COM-B inotyora maitiro kuita kugona, mukana, uye kukurudzira. Zvinotanga necheki isina kujeka: vanhu vanogona kuita izvi, uye nharaunda yavo inovatendera here? Izvo zvinoratidzira zvakanaka kune zvigadzirwa zvemazuva ano, uko maitiro anoitika pane ese maturusi, chiteshi, uye nguva, kwete pane imwechete skrini. Iyo zvakare inodzvanya mune yakakura shanduko yemaitiro basa muhutano uye neruzhinji mutemo, saka isu hatifanirwe kudzoreredza zvese mukati meUX. Kufunga nenzira iyi kunobvisa zvikwata kubva pane zviri nyore chikonzero-uye-mhedzisiro nyaya. Kudonha kwechiyero chekupedzisa hakuchisiri "bhatani rakashata" kana "tinoda zvimwe zviyeuchidzo," asi mubvunzo wekuti hunyanzvi, mamiriro, uye kukurudzira zvinopindirana sei. Nyaya yekugona ingangoda chimiro chirinani uye dzidzo iri nani. Nyaya yemukana inogona kunge iri yekuwana mudziyo, nguva, kana magariro, kwete marongero. Kukurudzira kunogona kuumbwa zvakanyanya nemitengo uye brand trust sekunge chero mune-chigadzirwa meseji. Magadzirirwo echizvino-zvino emaitiro mashoma nezve activate clicks uye zvakawanda nezve kuumba mamiriro apo chiito chinonzwa chiri nyore uye chine musoro.
Iyi lenzi yakafara inoitawo kuti basa remuchinjika rive nyore. Chigadzirwa, dhizaini, kushambadzira, uye data zvinogona kugovera imwe maitiro emhando uye vachiri kuona mabasa avo mazviri. Vagadziri vanoumba zvinoonekwa kugona uye mukana mune iyo interface, kushambadzira maumbirwo ekukurudzira kuumbwa uye zvinokonzeresa, uye mashandiro anoumba mukana wezvimiro musevhisi. Panzvimbo pekuti munhu wese asundire marevhera ake ari ega, COM-B inobatsira zvikwata kuona kuti zviri kushanda pazvikamu zvakasiyana zvehurongwa humwe. Chidzidzo 5: Psychology Inogona zvakare Kushandiswa Kugadzira uye Decode Discovery COM-B inowanzo shandiswa sezambuko pakati pekuwanikwa uye kufunga. Padivi rekuwanikwa, inopa chimiro chekutsvaga. Unogona kuishandisa kugadzira madhairekitori ekubvunzurudza, kuverenga analytics, uye kuita pfungwa yezvidzidzo zvekutarisa. Yakavakwa kuti iongorore izvo zvinoda kuchinja kuti hunhu huchinje, hune mepu dzakatsvinda pakuwanikwa kwechigadzirwa chekutanga. Kuwanikwa kwakanaka hakungobvunzi izvo vashandisi vanoti, asi kunoongorora izvo maitiro avo anoburitsa.
Panzvimbo pekubvunza kuti "Sei wakarega kushandisa chigadzirwa?" uye kunyora pasi mhinduro yekutanga, unofamba nemaune kuburikidza nekugona, mukana, uye kukurudzira. Unobvunza zvinhu zvakadai:
Vashandisi vanogona kuita izvi here, vachipihwa hunyanzvi hwavo uye ruzivo? Mamiriro avo ezvinhu anobatsira here kana kuti anovadzivisa mukuita? Kurudziro yavo yakasimba sei kana ichienzaniswa nezvimwe zvinodikanwa zvenguva yavo nemari?
Iwefamba muzviitiko zvichangoburwa zvakadzama: mudziyo wavakashandisa, yaive nguva ipi yezuva, ndiani mumwe aivepo, uye chii chimwe chavaishandisa. Iwe unotaura nezvekukosha kwakaita hunhu uhu kana uchienzaniswa nezvimwe zvese muhupenyu hwavo uye kuti ndezvipi kutengeserana kwavanoita. Kune vatori vechikamu, mibvunzo iyi inonzwa yakasununguka. Pasi pehodhi, iwe uri kuvharidzira zvakarongeka zvikamu zvitatu zveCOM-B, zvinoenderana nemashandisirwo anoita varapi vanochinja maitiro vanoshandisa modhi mubasa remhando. Iwe unogona kutarisa data rekuzvibata nenzira imwechete. Kudonha kwefunnel, nguva pabasa, uye kudzvanya mapatani zviratidzo: vanhu vakamira nekuti havagone kufambira mberi, nekuti nharaunda inopinda munzira, kana nekuti havana hanya zvakakwana kuti vaenderere mberi? Maturusi emazuva ano ekuongorora anoita kuti zvive nyore kuona izvo vanhu vanonyatsoita kwete izvo zvavanotaura chete, uye kubatanidza huwandu uye hwemhando data kunokupa mufananidzo uzere pane wega. Kana paine mukaha pakati pezvinotaurwa nevanhu nezvavanoita, unozvitora sechiratidzo kwete kutsamwa. Mumwe munhu anogona kutaura kuti kuchengetedza pamudyandigere kwakakosha zvakanyanya, asi usambofa wakamisa dhizaini inodzokororwa. Mushandisi anogona kutaura kuti kukwira kwaive nyore, nepo chikamu chavo chichiratidza kudzokororwa nekudzoka pakati pematanho. Kusawirirana ikoko kazhinji ndiko uko kurerekera, tsika, uye zvipingamupinyi zvepfungwa zvinogara. Nekuzvinyora maererano nekugona, mukana, uye kurudziro, uye nekuzvibatanidza kune zvipingamupinyi zvakanangana nenjodzi, kuonda mitezo, kurerekera kwechimiro kana kurerekera kwazvino, unobva pa "muono" usina kujeka uchienda kumepu yakarongeka yezviri munzira. Mukaha uripo pakati pezvinotaurwa nevanhu nezvavanoita hausi ruzha - imepu.
Kubuda kwerudzi urwu rwekuwanikwa hakusi vanhu uye nzendo chete. Iwe zvakare unowana chirevo chakajeka chehunhu hwazvino, hunhu hwakanangwa, uye zvipingamupinyi zvehunhu uye zvinogonesa zvinogara pakati pavo. Chidzidzo 6: Shandisa Kuwanikwa Kwemaitiro Mukufunga Kwako Bhiriji kubva pakuwanikwa kuenda kune zano rinogona kuve rimwechete mutsara template: Kubva pahunhu hwazvino kuenda kuhunhu hwekunanga, nekuita X, nekuda kwechivhariso Y.
Izvi "kubva---------ne---nei" kuumba zvinomanikidza zvikwata kuti zvitaure zvavanotenda chaizvo. Hausi kungoti "wedzera cheki." Iwe uri kuti: "Tinotenda runyoro ruchabatsira vashandisi vatsva kunzwa vachikwanisa, izvo zvinowedzera mukana wavanopedzisa kuseta muchikamu chavo chekutanga." Ikozvino ifungidziro yekuzvibata iwe unogona kuyedza nezviyedzo, kwete zano rekugadzira raunotarisira. Kubva ipapo, iwe unogona kugadzira akati wandei akasiyana anoratidza musimboti mumwechete nenzira dzakasiyana uye dhizaini yekuedza yakavatenderedza. Unogona kuedza mameseji mashoma anotsamira pakurasikirwa, kana nzira dzakati wandei dzekurerutsa nhanho yekukweshana, kana nzira dzakasiyana dzehumbowo hwemagariro hunosiyana mumatauriro uye nepedyo. Kuchinja kwakakosha ndekwekuti hausisiri kukanda mazano kumadziro. Iwe urikunangana nemaune kugona, mukana, kana nyaya dzekukurudzira dzakawanikwa, uye kuyedza kuti ndedzipi levers inoshanda mumamiriro ako ezvinhu. Pfungwa yega yega inofanirwa kupindura mubvunzo mumwechete: ndeipi chipingamupinyi chatiri kuedza kuchinja?
Nekufamba kwenguva, iyi loop pakati pekuwanikwa kwehunhu uye zano inoshanduka kuita bhuku rekutamba renzvimbo. Iwe unodzidza kuti muchigadzirwa chako, mamwe misimboti anobatsira vashandisi vako uye vamwe kudonha. Iwe zvakare unodzidza kuti mapatani kubva kune inopenya kesi zvidzidzo haangotamisa otomatiki. Kunyangwe gamification uye tsvagiridzo yekuchinja maitiro inowanzosimbisa mamiriro-chaiwo, mushandisi-anonangana nekuita kwete mabikirwo emazuva ese. Uku kushandiswa kuviri kwe psychology mukutsvaga uye kufunga ndeimwe yekuchinja kukuru kwemakore gumi apfuura. Chigadzirwa chevatatu chinogona kutarisa pane yakasindimara yekudonhedza uye kubvunza, pamwe chete, "Ichi ndicho kugona, mukana, kana nyaya yekukurudzira?" Vanobva vagadzira pfungwa dzinonanga chikamu ichocho chehurongwa pane kufungidzira. Mutauro iwoyo wakagovaniswa unoita kuti dhizaini yehunhu ive shoma pane yekuwedzera nyanzvi uye yakawanda yenzira yakajairika yezvikwata-zvinoshanda kufunga nezvebasa ravo. Makore gumi Gare gare: Izvo Zvakaratidza Kushanda Mukuita Kana makore gumi ekutanga ekunyengetedza dhizaini akatidzidzisa chero chinhu, ndezvekuti njere dzehunhu dzakachipa kudzamara timu yagona kuita pairi pamwechete. Nzira dzinokosha. Nekufamba kwenguva, seti diki yemafomati ewekishopu yagara ichibatsira zvikwata zvezvigadzirwa kufumura zvipingaidzo, kuenderana nemikana, uye kugadzira mhinduro dzakadzika mupsychology chaiyo panzvimbo pemaitiro epamusoro. Sezvo dhizaini yekuzvibata yakura kubva kune tactical nudges kuita chirango chehunyanzvi,mubvunzo uri pachena unoramba uchiuya: Zvikwata zvinonyatsoita sei basa iri pamwechete mukudzidzira? Mamaneja ezvigadzirwa, vagadziri, vaongorori, uye mainjiniya vanofamba sei kubva pakuona kwakapararira ("vanhu vanoita sekunge vavhiringika pano") kuenda kune yakagovaniswa maitiro ekuongororwa, uyezve kune pfungwa dzakanangwa dzinoratidza madhiraivha chaiwo ekugona, mukana, uye kukurudzira? Imwe nzira inoshanda yekugadzira kongiri iyi kuburikidza nefomati yewekishopu. Chinangwa ndechekubatsira zvikwata:
Dudzira tsvakiridzo kuburikidza nemaitiro lenzi, Kugona kwepamusoro, mukana, uye mapundu ekukurudzira, Rongedza mikana yakakwira-inogoneka, uye Gadzira pfungwa dzine mufungo uye nehunhu hunotariswa.
Chaiyo chigadzirwa basa rakashata uye rizere nemhinduro zvishwe; hapana anotevera akakwana nhanho-ne-nhanho yekutarisa. Asi pakudzidza, uye kunyanya kuunza dhizaini yekuzvibata muchikwata kekutanga, kutevedzana kwakarongwa kwezviitwa kunopa vanhu muenzaniso wepfungwa. Inoratidza rwendo kubva pakuwanikwa kwekutanga kusvika pakujeka kwehunhu, kubva kumikana kuenda kumazano, uye pakupedzisira kune kupindira kwakaedzwa-kushushikana kuburikidza neiyo tsika lens. Maekisesaizi ari pasi apa ndechimwe resipi yakadaro. Kurongeka kuri kuita nemaune: nhanho imwe neimwe inovaka pane yapfuura kuti ifambe kubva kutsitsi uye nzwisiso kuenda kumikana yakakosheswa, kongiri pfungwa, uye ane mutoro mhinduro. Hapana timu inozoitevera tsamba-yakakwana nguva dzese, asi inoratidza maitiro ekuita basa rekugadzira rinoita kusimuka kana richifamba zvakanaka. Usati wanyura mune izvo, heino resipi yakazara uye maekisesaizi ega ega anobatsira kune yakakura maitiro ekugadzira maitiro:
Behavioral Tsitsi Mepu Inovaka kunzwisisa kwakagovaniswa kwemamiriro epfungwa emushandisi: manzwiro, maitiro, fungidziro dzisiridzo, uye masosi ekupokana. Behavioral Journey MappingMaps kuyerera kwemushandisi nekufamba kwenguva, uye inofukidza maitiro ekugonesa uye zvipingamupinyi. Behavior ScoringInotungamira kuti ndeipi mikana yekuzvibata yekutanga kutarisana nemhedzisiro, kugona, uye humbowo. Mazano Kutanga, Mapeteni Gare gareInokurudzira mamiriro-pfungwa yekutanga, zvino inoshandisa nzira yekunyengetedza kukwenenzvera nekusimbisa pfungwa dzinovimbisa. Rima Reality Inoongorora njodzi dzetsika, mhedzisiro isingatarisirwe, uye inogona kushandiswa zvisizvo.
Chirevo pamusoro penguva: Mukuita, kutevedzana uku kunogona kuitiswa mumafomati akasiyana zvichienderana nezvipingaidzo. Kune compact fomati, zvikwata zvinowanzo mhanyisa Exercises 1-3 muhafu yezuva musangano, uye Exercises 4-5 muchikamu chechipiri chezuva. Nenguva yakawanda, basa rinogona kupararira kwevhiki rose: kuwanikwa kwekutanga kwevhiki, kuisa pamberi pakati pevhiki, uye mazano pamwe nekuongorora kwetsika kusvika kumagumo. Chimiro chinonyanya kukosha kupfuura purogiramu; chinangwa ndechekuchengetedza kufambira mberi kubva mukunzwisisa → kuisa pamberi → pfungwa → kufungisisa. Pazasi pane kupfupika kwechiitwa chega chega apo ini ndinowanzovafambisa mumawekishopu tandem neraibhurari yemaitiro ekunyengetedza. Exercise 1: Behavioral Tsitsi Mepu Danho rekutanga kuvaka nzwisiso yakagovaniswa, yepfungwa yevashandisi. Behavioral Tsitsi Mepu inotambanudzira kunzwira tsitsi kwechinyakare nekutarisa kune izvo vashandisi vanoedza, kudzivirira, kumisikidza, kusanzwisisa, kana kunzwa kusava nechokwadi nazvo. Aya maratidziro akajeka ekuzvibata anowanzo ratidza zvinopfuura zvataurwa zvinodiwa kana marwadzo. Chinangwa: Nzwisisa kuti chii chinotyaira kana chinovharira hunhu hwekunangwa nekutora zvinofungwa nevashandisi, kunzwa, kutaura, uye kuita - uye kuona zvipingamupinyi zvehunhu uye zvinogonesa. Matanho:
Pabhodhi chena kana bepa hombe, dhirowa mepu yetsitsi: Kufunga & Kunzwa, Kuona, Kutaura & Kuita, uye Kunzwa.
Wedzera ruzivo rwekutsvagisa nekuita kuti munhu wese awedzere chinyararire manotsi kubva kubvunzurudzo, data, matanda ekutsigira, kana zvakaonekwa muquadrants. Muono mumwe chete pachinyorwa. Ziva zvipingamupinyi uye zvinogonesa.Cluster manotsi anoita kuti maitiro aomese (zvipingamupinyi) kana nyore (zvinogonesa).
Zvinobuda: Mepu yakatarisana nemasimba epfungwa nemamiriro ezvinhu anoumba maitiro ekunangwa, akagadzirira kudya muBehavioral Journey Mapping. Exercise 2: Behavioral Journey Mapping Paunenge uchinge wanzwisisa mafungiro emushandisi uye mamiriro, danho rinotevera nderekumepu kuti iwo masimba anotamba sei munguva. Behavioral Rwendo Mepu inofukidza zvibodzwa zvemushandisi, zviito, manzwiro, uye nharaunda parwendo rwechigadzirwa, ichisimbisa nguva chaidzo apo maitiro anowanzomira kana kushanduka. Kusiyana nemamepu erwendo rwechinyakare, iyo hunhu vhezheni inotarisisa pane iyo kugona kunoputsika, uko nharaunda inoshanda zvinopesana nemushandisi, uye uko kukurudzira kunopera kana kupokana.simuka. Izvi zvinova zviratidzo zvekutanga zvepanodiwa shanduko uye inogoneka. Iyo inobuda inoratidza timu chaizvo uko chigadzirwa chiri kubvunza zvakawandisa, uko vashandisi vasina rutsigiro, kana panogona kudiwa kumwe kukurudzira kana kujekesa. Chinangwa: Mepu nhanho kubva padanho remushandisi kuenda kune inotangwa maitiro, uye tora makiyi ekugonesa uye zvipingamupinyi munzira. Matanho:
Dhirowa mutsara wakachinjika kubva kuA (pokutangira) kuenda kuB (chinangwa chemaitiro).
Itai kuti munhu wese anyore matanho anotorwa nemushandisi kubva paA kusvika kuB pane zvinonamira (rimwe panoti). Batanidza zviito mukati nekunze kwechigadzirwa. Isa zvinyorwa zvakarongeka pamwe chete nemutsetse. Batanidza zvakapetwa uye gadzirisa pane yakagovaniswa kutevedzana. Wedzera axis yakatwasuka nemitsara miviri: Inogonesa (chii chingabatsira vashandisi kuenda kumberi), Zvipingamupinyi (chii chinogona kunonoka kana kumisa vashandisi).
Tarisa matanho ane zvipingamupinyi zvakawanda kana mashoma anogonesa. Idzi inzvimbo dzinopisa hunhu. Simbisa matanho ekuti nudge yakanaka inogona kubatsira vashandisi kupedzisa rwendo.
Kubuda: Rwendo rwakajeka, rwakanangana nehunhu hunoratidza panonetsa vashandisi, nei, uye inguva dzipi dzinopa mukana mukuru weshanduko. Exercise 3: Behaviour Scoring Iine mufananidzo wakajeka werwendo rwemushandisi uye inguva dzipi dzinogona kubatsira kubva kune ruoko runobatsira pahunhu, iwe wagadzirira kuona maitiro azvinonzwisisika kutarisa pakuedza kufurira. Vavariro: Sarudza kuti ndeapi maitiro ekunangwa anofanirwa kutarisa pakutanga, zvichibva pamhedzisiro, nyore kuchinja, uye kureruka kwekuyera. Matanho:
Nyora maitiro anogona kunangwa. Zvichienderana nezvakabuda muBehavioral Journey Mapping, nyora maitiro anogona kunanga. Muitiro mumwe panoti inonamira. Iva sekongiri sezvinobvira (izvo vashandisi vanoita, kupi, uye rinhi). Gadzira tafura ine makoramu anotevera:Impact yekuchinja kwemaitiro (yakawanda sei yaigona kufambisa chinangwa),Kureruka kwekuchinja (kune chokwadi sei kupesvedzera),Kurerutsa kuyerwa (kunyatsotwasuka kwacho).
Zvingangonangwa maitiro Impact yekuchinja kwemaitiro Kusununguka kwekuchinja Kureruka kwechiyero Total … … …
Pinda maitiro ega ega akanyorwa mutafura uye woakora kubva pa0 kusvika ku10 mukoramu yega yega. Ronga maitiro nezvibodzwa zvakazara uye kurukura iwo epamusoro-zvibodzwa: Vane musoro here kupihwa izvo zvaunoziva nezve vashandisi uye zvinomanikidza? Sarudza maitiro ekutanga ekunangwa aunoda kuita muzviitwa zvinotevera.Sarudzo, cherechedza "maitiro ebhonasi" anogona kutevera semugumisiro wepadivi.
Zvinobuda: Chikamu chidiki chemaitiro anokosheswa ane chikonzero chakajeka chekuti nei achikosha izvozvi, uye runyoro rwemaitiro akaderera-anogona kutarisisa gare gare. A yakazara-out Behaviour Scoring table inogona kutaridzika seizvi:
Zvingangonangwa maitiro Impact yekuchinja kwemaitiro Kusununguka kwekuchinja Kureruka kwechiyero Total Mushandisi anopedzisa onboarding cheki muchikamu chekutanga. 8 6 9 23 Mushandisi anokoka angangoita mumwe waanoshanda naye mukati memazuva manomwe. 9 4 8 21 Mushandisi anotarisa yakazara chigadzirwa kushanya vhidhiyo. 4 7 6 17 Mushandisi anoverenga zvinyorwa zvekubatsira panguva yekukwira. 3 5 4 12
Muchiitiko ichi, kupedzwa kwecheki inobuda seyakanyanya kusimba yekutanga kutarisa: ine hukuru hwepamusoro, inopesvedzerwa chaizvo kuburikidza nekuchinja kwekugadzira, uye inogona kuyerwa nekuvimbika. Kukoka waunoshanda naye kungave kwakakosha zvine hunyanzvi, asi kungangoda shanduko yakakura kupfuura dhizaini yekugadzira, zvichiita kuti ive yechipiri kutarisa. Basa rechina: Mazano Kutanga, Mapateni Gare gare Kana timu yangobvumirana kuti ndeupi hunhu hunonyanya kukosha, njodzi inotevera ndeyekusvetuka nekukasira kune yakajairika matipi epfungwa. Chimwe chezvidzidzo zvakajeka chave chekuti kutanga ne "pateni" kazhinji kunotungamira kune generic mhinduro dzinonzwa dzakangwara asi dzichikundikana mumamiriro ezvinhu. Ichi chiitwa chinopatsanura nemaune chizvarwa chepfungwa kubva pakuumbwa kwepfungwa. Chinangwa: Gadzira zvigadziriso zvine hwaro mumamiriro emushandisi kutanga, wobva washandisa misimboti yepfungwa kurodza nekudzisimbisa. Matanho:
Tanga nekudzokorora maitiro ekutanga echinangwa uye kiyiyo kiyi yakaonekwa panguvarwendo mepu. Chengeta izvi zvichionekwa panguva yese yechiitwa. Zvadaro ipa chikwata hwindo pfupi, rakanangana nepfungwa (10-15 maminitsi) Mutemo uri pano uri nyore: hapana mareferensi emhando dzemaitiro, kurerekera kwekuziva, kana maitiro ekunyengetedza parizvino. Mazano anofanirwa kuuya zvakananga kubva kune mushandisi mamiriro, zvipingaidzo, uye nguva dzakafumurwa kare. Unganidza pfungwa pane imwe nzvimbo uye unganidza pfungwa dzakafanana. Tsvaga nzira dzakawanda dzekugadzirisa dambudziko rimwechete riripo (zviunganidze pamwechete). Chete ikozvino iwe unosuma raibhurari yemisimboti yepfungwa uye matekiniki. Ndakagadzira nzira dzekunyengetedza dzechinangwa chaicho. Chinangwa chedanho iri hachisi chekutsiva mazano, asi kuakwenenzvera:
Ndedzipi pfungwa dzinogona kusimbiswa nekuderedza kupokana? Ndezvipi zvingabatsirika nemhinduro dzakajeka, zviratidzo zvemagariro, kana nguva iri nani? Pane dzimwe nzira dzekuwana mhedzisiro imwechete zvine ruremekedzo kana zvakajeka? Mapeteni anoshandiswa sema lenzi, kwete kunyorerwa. Kana pateni ikasavandudza kujeka, kumiririra, kana kubatsira mune ino mamiriro, inongofuratirwa.
Output: Seti yakakwenenzverwa yemhinduro dzepfungwa dzakadzika muchimiro chemushandisi chaidzo uye dzinotsigirwa, pazvinenge zvakakodzera, netsika dzehunhu kwete kutungamirwa nadzo. Kutevedzana uku kunobatsira zvikwata kudzivirira "pattern-yekutanga dhizaini," uko pfungwa dzinodzokororwa-injiniya kuti dzikwane dzidziso pane kugadzirisa mamiriro chaiwo evanhu. Exercise 5: Rima Chokwadi Mazano asati ashanduka kuita kuyedza kana kutumirwa maficha, ivo vanoda imwe yekupedzisira bvunzo. Kwete yekugoneka kana metrics, asi yetsika. Kwemakore, danho iri rakaratidza kuti rakaoma. Mhinduro dzakawanda dzekunyengetedza dzinongoratidza kuderera kwadzo kana iwe uchifungidzira dzichishanda zvakanyanya, kana kushandiswa mumaoko asiri iwo, kana kushandiswa pazuva risiri iro nemunhu asiri iwo. Chinangwa: Kutarisana nenjodzi dzetsika, mhedzisiro isingatarisirwe, uye kushandiswa zvisizvo kusati kwaitwa. Matanho:
Tora imwe kana mbiri dzepfungwa dzakasimba kubva muchiitwa chapfuura. Fungidzira mamiriro akaipisisa nekukumbira timu kuti ichinje maonero: Ko kana mukwikwidzi akashandisa izvi kwatiri? Ko kana izvi zvichikwenya vashandisi kana vakamanikidzwa, vakaneta, kana panjodzi? Chii chinoitika kana izvi zvikashanda kakawanda pamusoro pemwedzi, kwete kamwe chete? Izvi zvinogona kukonzera kumanikidzwa, mhosva, kana kuvimba?
Bata zvinonetsa pamusoro pekuzvimiririra, kuvimba, kururamisira, kubatanidzwa, kana kugara kwenguva refu. Panjodzi yega yega, tsvaga nzira dzekupfavisa kana kuenzanisa mhedzisiro: Chinangwa chakajeka kana kubuda pachena, Yakaderera frequency kana nguva yakaderera, Kubuda pachena, Dzimwe nzira dzemberi.
Mamwe mazano anoumbwa patsva. Vamwe vanombomira.Vamwe vanopona, asi iye zvino nechivimbo chikuru.
Kubuda: Zvigadziriso zvakaedzwa zvine hutsika, nenjodzi dzinozivikanwa dzinobvumwa uye kudzikiswa pane kufuratirwa. Kuvaka A Akagova Vocabulary Yechigadzirwa Psychology Zvikwata zvinowana zvakanyanya kubva mukugadzira maitiro haawanzove ne "nyanzvi yepfungwa" imwechete. Pane kudaro, timu yavo inogovera mazwi akatenderedza chigadzirwa psychology uye inoziva nzira yekutaura pamusoro pedambudziko revatengi maitiro. Izwi remazwi rinogovaniswa rinoshandura psychology kuita basa rakasiyana-siyana.
Kana mapatani nemisimboti zvakagovaniswa:
Chigadzirwa, dhizaini, huinjiniya, uye kushambadzira zvinogona kutaura nezve maitiro pasina kutaura zvakapfuura. Maonero ediscovery ari nyore kududzira nekuti zvipingaidzo zvakajairika uye vatyairi vane mazita. Mazano anogona kuumbwa semafungiro ehunhu ("isu tinotenda izvi zvichawedzera kugona kwekutanga...") pachinzvimbo chefungidziro dzisina kujeka.
Muunganidzwa wePersuasive Patterns wakakura kubva pakuda uku: kupa zvikwata mutauro wakafanana uye seti yekongiri yemienzaniso yekunongedza. Ingave ichishandiswa sedhindiki yakadhindwa muwekishopu kana semareferensi enguva refu panguva yebasa remazuva ese, chinangwa chakafanana: ita chigadzirwa psychology chimwe chinhu icho timu yese inogona kuona nekukurukura. Kunyengetedza dhizaini yaiwanzogadzirwa sebhegi remanomano. Nhasi, basa rinoratidzika zvakasiyana:
Mechanics emutambo anoshandiswa kutsigira intrinsic kukurudzira, kwete kutyaira zvisina maturo kuita. Zvirongwa zvakaita seCOM-B uye masisitimu ekufunga anobatsira zvikwata kuona maitiro muchimiro, kwete sechinhu chimwe chete chinokonzeresa. Kungwara kwemaitiro kunoshandiswa kugadzira kuwanikwa uye kufunga, kwete kungochinja kweminiti yekupedzisira. Ethics chikamu chechidimbu chedhizaini, kwete yekuzofunga.
Nhanho inotevera haisi yakanyanya kuomesesa nudges. Icho chiitiko chakarongeka: nzira dzakareruka, mutauro wakagovaniswa, uye tsika yekubvunza kuti "Chii chiri kunyatsoitika muhupenyu hwevashandisi vedu pano?" Kana ukatanga nekutarisa pane rimwe dambudziko rehunhu, shandisa akati wandei maekisesaizi muchinyorwa chino,uye ipa timu yako seti yakagovaniswa yemapateni ekunongedza, iwe uri kutodzidzira dhizaini yekunyengetedza nenzira yayakabuda nayo mumakore gumi apfuura: yakavakirwa muuchapupu, inoremekedza vashandisi, uye yakanangana nemhedzisiro ine basa kumativi ese echidzitiro.
