Namhlanje, ndithetha noJim Lanzone, oyi-CEO yakwaYahoo.
Ngokwesiseko akunakwenzeka ukushwankathela ibali le-Yahoo, kodwa inguqulelo emfutshane yalo kukuba kwakudala iYahoo yahlawula uGoogle ukuba aqhube ibhokisi yokukhangela kwiwebhusayithi yayo, kwaye ngokusisiseko yonke into ihambe ecaleni ukusukela oko. Uyakuva uJim ebhekisa kweso sivumelwano njengesono sokuqala sikaYahoo, eneneni. Emva kothotho olude lokudityaniswa kunye ne-spinouts kunye nomzuzu ongaqhelekanga kakhulu apho yayiyinxalenye yeVerizon, iYahoo iphinde yaba yinkampani ezimeleyo, ephethwe ngasese. Kwaye ineepropati ezinkulu kwimidlalo nakwimali, kwaye, ngokuchasene nazo zonke iingxaki, i-imeyile, apho ikhula khona nabantu abatsha. UGen Z uthanda iYahoo Mail, abantu. Uyivile apha kuqala.
Konke oko kuthetha ukuba i-Yahoo inenzuzo kwaye iyakhula, ngokutsho kukaJim, kodwa bendisenemibuzo emikhulu malunga nokuba kuyaphi ukukhula. I-Yahoo iseyi-injini yokukhangela indawo yesithathu kwaye isandula ukuphehlelela uphendlo olutsha lwe-AI olubizwa ngokuba yiScout, kodwa ngaba ngokwenene bazama ukuthatha isabelo semarike kuGoogle? Ngaba utyalo-mali olukhulu kwiintengiso zemveli lubhejo olulungileyo xa abadali kunye nabaphembeleli bethatha ingqalelo enkulu? Kwaye ngobuninzi bemidlalo kunye nemali eguqukela ekungcakazeni ngokuthe tye, ngaba uJim unayo nayiphi na imigca ebomvu angayi kuwela ngezimbini zezona zixhobo zinkulu kwi-intanethi?
Umda wababhalisi, ungalibali ukuba ufumana ufikelelo olukhethekileyo kwiDekhowuda ngaphandle kwentengiso naphi na apho ufumana khona iipodcasts zakho. Intloko apha. Hayi umrhumi? Ungabhalisa apha.
Kuninzi kule, kubandakanya isigama setshathi yeDekhowuda yasendle kwaye yintoni elingana nabantu ababini abanembali ende kwi-intanethi abazama ukuza nezalathiso ezinzulu ngakumbi kwiimemes ezindala. Kukukhwela, kwaye uJim wayenomdla kakhulu.
UJim wayekwayintshatsheli enkulu malunga ne-ad tech, kwaye sasebenzisa isigama esikhulu sithetha ngesigqibo sakhe sokuvala inxalenye yeshishini lentengiso likaYahoo kunye nokutyala imali kwindawo ekhulayo. Nantsi inkcazo ekhawulezayo - uzive ukhululekile ukubuyela kule nto ukuba i-wonky kakhulu, ndiyathembisa ukuba uyakuyifumana, akunzima kangako.
Iqonga lecala lokubonelela, okanye i-SSP, bubuchwepheshe obunokusetyenziswa yi-app, indawo, okanye iqonga ukuthengisa indawo kubakhangisi. Une-inventri - oko kubonelelwa - kwaye abathengisi basebenzisa i-SSP ukuthenga olo luhlu. I-Yahoo yayine-SSP enkulu, kodwa uJim wayivala kwiminyaka embalwa edlulileyo ethanda ukutyalomali kwiqonga lemfuno-esecaleni, okanye i-DSP, esebenza ngenye indlela: Umthengisi uthi ufuna ukufikelela kwinani elithile labantu, kwaye iqonga lenze iifandesi ezizenzekelayo kuzo zonke iisayithi kunye nee -apps ukubonisa iintengiso. Le yimali enkulu- yindlela uGoogle enza ngayo imali eninzi kwiwebhu, umzekelo.
I-DSP enkulu ayinikezi nje iintengiso kwiwebhu okanye kwii-apps, nokuba. Uyakuva uJim ethetha nge-CTV, emele iiTV eziqhagamshelweyo. Zonke ezo ntengiso kwiiapps zostrimisho? Ihanjiswa yi-DSPs enkulu, kubandakanya neYahoo's, esebenza neNetflix kunye neSpotify.
Kulungile: UJim Lanzone, i-CEO yeYahoo. Nako sisiya.
Olu dliwano-ndlebe luhlelwe kancinci ukwenzela ubude kunye nokucaca.
UJim Lanzone, uyi-CEO yakwaYahoo. Wamkelekile kwiDekhowuda.
Kuhle ukuba lapha.
Ndiyavuya ukuthetha nawe. Ibali lam lobuqu lisongelwe kwinto ngoku eyiYahoo oyisebenzisayo. Ndakhe ndasebenzela i-AOL, ethe yantlithwa yangena kuYahoo kuthotho lwezinto ezithengwe. Ndiyazi ukuba ucinga kakhulu malunga ne-Yahoo namhlanje kunye nekamva lewebhu kunye nobudlelwane bayo kwiinethiwekhi ezinkulu esisebenza kuzo sonke. Ngoko ke ndicinga ukuba kuninzi ukukhulula apho.
Ndifuna ukuqala ngembali yam yobuqu kunye neYahoo, kuba ndiqale kubuntatheli betekhnoloji e-Engadget nge-12 yeedola ngesithuba xa ibiyeye-AOL. Eli yayilixesha elingaqhelekanga kakhulu kumajelo eendaba ukuba yayiyinto onokuyenza. Kwaye kwiveki ephelileyo, ubhengeze ukuba uthengisa i-Engadget kwinto ebizwa ngokuba yiStatic Media. Ndifake ngaphakathi kweso sigqibo sokuthengisa i-Engadget. Usanda kuthengisa iTechCrunch. Kwenzeka ntoni apha?
Ngokwenene yayiluphawu lokugqibela olungelulo olwakwaYahoo ukuthengiswa. Oko sakhutshwa eVerizon ngoSeptemba ka-2021, besikwinkqubo yokulungelelanisa ipotfoliyo kwaye yintoni evakalayo ukuya phambili. Ndiqinisekile ukuba siza kuthetha ngayo.
Kodwa oko kubuyela emva, "Kutheni siselapha emva kwayo yonke le minyaka? Lithini ilungelo lethu lokuba khona? Lithini ilungelo lethu lokuphumelela?" Kwaye ngenene ibali elide elifutshane libuyela kwinjongo yokuqala yenkampani: ukuba sisikhokelo esithembekileyo kwi-intanethi. Ngo-1995, oko kwakuthetha ukukunceda ufumaneiiwebhusayithi. Ngo-2026, inokuthetha zonke iintlobo zezinto ezahlukeneyo. Kodwa kulapho somelele khona. Kulapho sisenamandla emva kwazo zonke izinto inkampani eye yadlula kuyo iminyaka.
Ukufika kwethu apha, kwakusekuninzi nje okwenzekayo. Sasineshishini lenethiwekhi yokuhanjiswa komxholo. Inkampani iye yakhukuliseka kakhulu kuzo zonke iintlobo zemithombo yeendaba kwaye kude nembali yayo njenge-aggregator kunye nendawo yokukunceda ufumane apho ungaya khona kwimidiya. Kwaye kwakhona, sinokuthetha malunga nokuba sicinga ntoni ngaloo nto. Kodwa phakathi kweTechCrunch, Rivals, esiyithengisileyo, i-Engadget, kunye nezinye iipropathi ezincinci, ekugqibeleni ne-AOL, sayithengisa nge-Q4, ke kwelinye icala, imalunga nokugxila. Kwaye kwelinye icala, xa kufikwa kwiipropati ezifana neTechCrunch kunye ne-Engadget, ukuba ucinga malunga nento esiyenzayo ngelixa sisenza imidiya, ngokwenene kukubonelela ngomxholo weemveliso esisebenza kuzo kwezo ndidi. Asiyondawo yokuya kuzo iindaba ezilungileyo. Yiyo loo nto i-Engadget kunye ne-TechCrunch bafumana amakhaya, kuzo zombini iimeko, iintsapho zeempawu ezigxile kubuchwephesha okanye ezigxile kumajelo eendaba kwaye ngokwenene zenza olo hlobo lobuntatheli, engeyiyo le nto yenziwa nguYahoo.
Ndifuna ukumba kuloo nto nje elinye ithuba elingakumbi. Ndicinga ukuba "asiyona indawo yokuqhaqhaza iindaba," ene-valence eyahlukileyo xa uthetha ngaloo nto kumxholo wezemidlalo kunye nemali.
Ukuvelisa ezo ndaba okanye ukungenisa ezo ndaba, akunjalo? Xa kuthelekiswa nokuba ngumdibanisi wabanye abantu abayenzayo.
Leyo yenye into endiyifuna ngokwenene. I-Yahoo ithenge i-Artifact, eyayiyi-app yeendaba ye-AI enkulu kakhulu eyaqalwa ngabaseki be-Instagram. Ndithethile noMike Krieger kunye noKevin Systrom malunga naloo minyaka. Esinye sezizathu zokuba baphume kwelo shishini kwaye balithengisele iYahoo yayikukuba, “Akusekho webhu yaneleyo yokuhlanganisana kwakhona. Iindaba kwiwebhu yinto eyehlayo kwaye eneneni yonke into ikwintlalontle.
I-Yahoo yi-aggregator. Ndikuvile utsho ngaphambili. Yile nto uyithethayo ngoku. Ixabiso apha lidibanisa yonke into kunye nokubonelela ngabaphulaphuli. Ngaba uphelelwa yiwebhu ukuze udibanise? Kuba oku, kum, yingxaki echazayo yomzuzu wethu ngoku.
Siyithanda kakhulu loo nto. Kwaye ndiqinisekile ukuba siza kuthetha nge-injini yethu yokukhangela ye-AI esiyiphehleleleyo, kodwa yinxalenye enkulu yethisisi emva koko. Ixabiso lethu eliphambili laloo mveliso lenza ngokufanelekileyo ngabapapashi kwiwebhu evulekileyo.
Kodwa eneneni ndicinga ukuba owona mba wabo mkhulu nge-Artifact yayingabaphulaphuli, nto leyo engumceli mngeni abantu abaninzi abanawo. Kunzima ngokwenene, ngakumbi kwiindaba, ukwakha abaphulaphuli besikali, nokuba kungo-2024 xa sathenga i-Artifact okanye namhlanje. Kwaye ke yayisisiseko esincinci sabasebenzisi kwimveliso eyoyikekayo kakhulu. Kwaye loo mveliso yayiyi-aggregator. Ndicinga ukuba eneneni ibethe imithombo emininzi. Sibethe kakhulu ngakumbi ngeYahoo. Ngamawaka abavakalisi.
Ukuba nezivumelwano ezithe ngqo nabapapashi ukuba umxholo wabo udityaniswe nathi ngokwenene ibe yinxalenye yembali yenkampani ebuyela umva namashumi amabini namashumi eminyaka. Sibathumelela itrafikhi, kwaye kwiimeko ezininzi, sabelana ngengeniso. Oko bekusoloko kuyinxalenye yembali yeYahoo kunye nento eyenze kakuhle. Zininzi izinto ezingazange zenzeke, ezingazange zihambe kakuhle. Kodwa xa singena kwinkampani, apho yayisenamandla kulapho sasisenza khona oko kumacandelo abalulekileyo.
I-Artifact yayikukuvuma kwethu ukuba into esiyifumene njengelifa yayingelolona nyawo lungcono lokuba yimveliso enkulu kweso sithuba. Sonke sasingabalandeli be-Artifact; Ndandinjalo, ngokobuqu. Ngesiqhelo, xa usenza ukuzuza ngolo hlobo, ubaguqulela kwiBorg, kubumama. Senza okwahlukileyo. Ngokwenene sibeke ilogo yeYahoo kwi-Artifact app kwaye saqala apho kwaye sayivuma.
Enye yezinto ezenziwa nguYahoo kukuba sikhulu kakhulu. Sinabaphulaphuli abaninzi. Kwaye sinokujika loo hose yomlilo kwiimveliso ezinkulu ukuba siyazakha. Leyo yinxalenye yethisisi yethu yendlela esinokulikhulisa ngayo eli shishini, ekuvunyiweyo ukuba libe yinguqu enkulu.
Oku kuphambi kwexesha lakho, kodwa xa sasiqala i-Verge ngo-2011, isivumelwano sethu sokuqala esikhulu sokuthengisa sasikunye neYahoo kunye nethumbu lethu lokuqala lomlilo wendlela yayiyi yahoo.com.iphepha lasekhaya. Kwaye bendihlala phantsi ndizama ukuqonda ukuba ngawaphi amabali anokubekwa apho. Bendinazo zonke ezi ncoko. Ngokusisiseko, impendulo ithi, "awusoze wazi." Ngoko ke senze lonke olu hlalutyo lwedatha kwaye safumanisa ukuba i-algorithm ye-Yahoo yayiwathanda amabali malunga neentlanzi. Andidlali. Yayiyintlanzi yokoqobo.
Ndiyayikholelwa le nto.
Kwaye ngolwesiHlanu, kuba ndisuka eWisconsin, siza kuba neeNtlanzi ngolweSihlanu kwi-Verge kwaye siza kukhangela amabali eteknoloji yeentlanzi kwaye siqokelele yonke le traffic yeYahoo. Kwaye oku mhlawumbi kunempembelelo enkulu ekucingeni kwam malunga nendlela yokuqhuba ipropathi yeendaba, nangoku ngo-2026. Njengoko akufanele wenze oko.
Konke malunga neentlanzi.
Kunene. Ewe. I-Verge iyothusa malunga neentlanzi eziphantsi kwayo yonke into. Ngokwenene nje malunga neentlanzi. [ehleka]
[Ehleka] Ewe. Ewe.
Ingcinga yayisithi, "Ukuba ndidlala kule algorithm, ekugqibeleni iya kuhamba. Oku akunakugcinwa. Kwaye ke kufuneka sakhe into ezinzileyo ngokwemiqathango yayo kwaye siqokelele yonke i-algorithmic traffic endleleni." Iseyiwo umbono wam wehlabathi: Singaleqa i-SEO, kodwa i-SEO iya kubantu. Singayisukela nayiphi na intsingiselo ye-Instagram kwaye sitshintshe ukusuka kuMabali ukuya kwiReels, sibuyele kwi-carousel, nantoni na uAdam Mosseri afuna ukuba siyenze, kodwa loo nto ayinakugcinwa.
Ndibuza lo mbuzo malunga nee-aggregators kunye nokuthengisa amagumbi eendaba kuwe kuba ndiyazibuza ukuba i-Yahoo njenge-aggregator yabaphulaphuli inokugcinwa ngokuzinzileyo kula magumbi eendaba. Kuba into endiyibonayo kukuba uGoogle njengomthombo wetrafikhi uyahamba. I-Twitter okanye i-X ayithumeli amakhonkco kuye nabani na kwakhona, njengomthombo wetrafikhi, iyahamba. Ukuthunyelwa kumagumbi eendaba kuyehla.
Kwaye xa ujonga nje imeko yendalo yonke, imidiya yezobugcisa iyancipha. Imidiya iyancipha. Amaphephandaba ayavalwa. Kweso sikhundla njenge-aggregator, ngaba ucinga ngaloo nto iguquguqukayo? "Ukuba asizinzeki, asiyi kuba nezinto ezaneleyo zokuhlanganisa?"
Jonga, i-Yahoo ifumene ngokucacileyo into yokuba yi-aggregator kule minyaka idlulileyo, ke anditsho ukuba izinikele ngokupheleleyo. Kodwa ukubuyela emva ekuqaleni, indima kaYahoo yayikukunceda abantu bafumane iiwebhusayithi, akunjalo? Kwaye ke ii-apps, kunye namabali emva kweminyaka. Kodwa siyithathele ingqalelo le nto apha, ukuba ngumsebenzi wethu ukunceda ukuthumela itrafikhi ezantsi, ukukunceda wakhe olo hlobo. Sikwindawo enye. Ndiyathetha, sine-SEO kwaye ngokuqinisekileyo sikwindawo enye. Kwaye ke ngombulelo, ngaphezulu kwe-70% yotyelelo lwethu ngokuthe ngqo. Kwaye siye sakha elo cala leshishini.
Ke ndiyayiqonda le nto uyithethayo, kwaye ndicinga ukuba iphantsi kwesoyikiso. Ndicinga ukuba ii-LLMs sesinye isizathu esikhulu sokuba zisengozini, kunye nemo ye-AI kuGoogle ingumceli mngeni omkhulu. Mhlawumbi i-pie esibhakabhakeni, kodwa ndinembali ethile ekukhangeleni kwaye ndikubonile oku kwenzeka ngaphambili ngezinto ezithile ezakhiwe liqela lam.
Ndilungile ukuba ishishini likhuphela ezinye zezinto esisandula ukuzenza nge-Yahoo Scout, apho siye saqaqambisa ngenjongo kwaye sanxibelelanisa ngokucacileyo kwaye sagoba ngasemva ukuzama ukuthumela ngakumbi itrafikhi ezantsi ebantwini abenze umxholo oye wetyiswa zii-LLMs ukwenza iimpendulo ebebezinika ngee-chatbots. Olwethu lujongeka ngakumbi njengophendlo lwemveli kwaye luqhutywa ngumhlathi ngakumbi. Ayisiyo-chatbot ezama ukwenza ngathi ngumntu kwaye ube ngumhlobo wakho.
Ngaphandle komcimbi weentengiso, esinokuthi sithethe ngazo. Esi sibhengezo sikaClaude, esi sinxibelelaniso esothusayo kunye ne-chatbot, asiyenzi loo nto. Kodwa sinxibelelanisa ngokucacileyo uninzi lwabavakalisi. Sinethemba lokuba hayi kuthi kuphela, kodwa kwezinye iinjini kwixesha elizayo, oko kuba kujongano lomsebenzisi kwezi zinto. Abo bapapashi bafanelekile, kwaye asiyi kuba nomxholo wokudla ukunika iimpendulo ezintle ukuba abapapashi abaphili.
Ndicinga ukuba uGoogle ebenokudibana ngojongano olufana ngakumbi ukuba bebephuma kuqala esangweni. Nje ukuba i-ChatGPT ibabethele kwintengiso, nangona kwenzekile oko, kwafuneka badlale ukuthintela abantu ukopha ukuya kwi-ChatGPT. Ndiyavelana nesizathu sokuba bayenzile, kodwa ndiyathemba ukuba ayisiyiyo apho imveliso iphelela khona.
Uyabona uGoogle uhamba ngomgca onzima ngoku kunye nomshicileli waboubudlelwane, nokuba mangaphi amakhonkco kwiziphumo zabo, badibanisa njani intengiso. Kwi-token efanayo, ungabona i-ChatGPT kunye ne-OpenAI zihamba ngomgca onzima ngokunjalo, akunjalo? Abakawaqondi kakuhle amava abo entengiso.
Kodwa baphelela apho, ndiyacinga, kungekhona ngempazamo. Zakhiwa ngabaphandi. Kwaye ke, ewe, ujongano lomsebenzisi lokuqala lwaluneqela lokucaphula. Kwakubonakala ngathi kukho umntu othile eyunivesithi obhale iphepha lophando. Siye sabuyela ekubeni lujongano lokuba oku kufanele kujongeke njani ngengozi. Kodwa ayisiyiyo indlela ekufuneka ijongeke kwaye isebenze ngayo ukuze inike iimpendulo ezintle. Ndicinga ukuba sinokwenza okungakumbi ukuthumela itrafikhi ezantsi, kwaye sizamile ukwenza oko. Kuselithuba, ke mhlawumbi oko kuya kuphelela kwiimveliso ezininzi. Ngokuqinisekileyo kufuneka, ukuze intengiso isebenze.
Ndicinga ukuba ngomnye umbuzo wam lowo apha. Ndiyazi ukuba wenze okuninzi kwicala lentengiso yeshishini. Uthengisile ezinye iziqwenga, waphinda wacinga ezinye iziqwenga. Ndifuna ukuza kuloo nto. Kodwa mandibuze malunga nolwa tshintsho lokuthumela itrafikhi ezantsi komsinga. Ayisiyiyo into eyenziwa ngabakhuphisana bakho. Babambe izithuthi ezingakumbi nangakumbi kwiigadi zabo ezibiyelweyo. Benza iifomati ezininzi nangakumbi. Bonke bayadibana ekubeni beskrola ividiyo. Uyayibona nje, akunjalo? Yonke into ijika ibe ngunonkala ekugqibeleni ngendaleko eguqukayo.
Awuzange uyenze loo nto. Kukho i-bits kunye ne-bobs yayo kwiipropati ze-Yahoo, kodwa awukayithathi ngokupheleleyo indlela yokuba, "Kulungile, siya kudonga lo myezo. Siza kuthenga umxholo. Siza kuyibeka apha. Yonke into ngamava kwaye sinokuyitshintsha nangona sifuna." Ubonakala uzibophelele ekuthumeleni itrafikhi ezantsi komsinga. Ivela phi loo nto? Ngaba leyo yinkolelo nje yobuqu? Ngaba oko kusengqiqweni? Okanye ngaba sikho isizathu soshishino saloo nto?
Ndicinga ukuba konke oku kungasentla kule meko. Sinokuba nje ngokuba yiPollyanna ngayo okanye sicinge ukuba sisahluli okanye nantoni na. Kodwa okokuqala, sicinga ukuba abantu bafuna ukuhla ukuya kubavakalisi. Okwesibini, sicinga ukuba ngenene ukukwazi ukujonga imithombo okanye ukulandelela kwaye ukuya kufumana ulwazi oluthe kratya yimfuno ephezulu kakhulu yabasebenzisi. Ingundoqo kwimfuno yomsebenzisi ekuphendleni, kulapho sidlala khona.
Asiyiyo imodeli yolwimi olukhulu. Asiyi kuba yindawo oza kuyo kwikhowudi. Ngokwenene siye sasungula iScout njengenjini yokuphendula. Inxalenye yaloo nto yindima yendabuko ye-injini yokukhangela. Sikwaqalisa ngokudibeneyo kumava ethu enjini yokukhangela. Ke iyafana ngakumbi naleyo ukusuka ekuqaleni.
Kodwa ikwalixabiso elingundoqo leemveliso zethu, ngokuqinisekileyo. Kuye kwafuneka ukuba sicinge kwakhona okuninzi. Iphepha lasekhaya le-Yahoo esalizuza njengelifa ngo-2021 liye lahamba iminyaka lisiya ekubeni yi-clickbait newsfeed kwaye kude nokuba yi-portal, kwaye ndinovelwano oluninzi ngendlela eyenzeka ngayo. Sinokugrumba yonke indlela kwimbali yenkampani. Ndicinga ukuba ibuyela kwisono sokuqala sokukhangela kuGoogle, yinto eyenzekayo. Ligama elingalunganga ukuba ibethwe nguGoogle. I-Yahoo ayizange iphinde ikhangele. Benza isivumelwano seshishini.
Kunene. Ixhaswe nguGoogle.
Kuya kuba ngathi uGoogle namhlanje, kwiphepha ngalinye leziphumo zophando, eliqhagamshelwe kwi-ChatGPT enelogo ye-ChatGPT kunye neChatGPT ehlawulwayo ngelungelo. Yiloo nto i-Yahoo yanika iGoogle ngoJuni 2000. Ukususela ngelo xesha ukuya phambili, kwakuyinkampani enzima ngokuchasene neendlela zeGoogle kunye ne-Facebook. Kwaye ke njengenkampani yoluntu esokolayo, kwakunzima ukwenza ukhetho olufanelekileyo. Kodwa ngela xesha, iye yakhukuliseka kumava e-portal, endicinga ukuba abantu abaninzi bebeyixabisile kakhulu-mhlawumbi ayibalulekanga kangako kuGoogle. Kwaye ke kwakukho inkungu eninzi yemfazwe apho.
Ngeli xesha siyicholayo, ibiyinyani le yeendaba. Kwaye sicinga ukuba abantu bafuna izinto eziluncedo ngakumbi kwiphepha lethu lasekhaya. Banokuhla besiya kwiiNdaba okanye kwiMidlalo okanye kwiZimali, kodwa kuloo ndawo, ngoko kuninzi kwe-aggregator.
Eso sesinye sezizathu zokuba uza kubona ividiyo efutshane, kuba eneneni ibe yindlela esebenzayo yokusebenzisa iindaba kunye nolwazi. Kodwa sicinga ukuba ukuhlanganiswa yinto abantu abayifuna ngokwenene kuthi. Kwaye ukwenza oko kakuhle, asiyi kuba ngabo benza yonke imixholo ngokwethu. Kufuneka sibambisane nabapapashikwaye ubathumele traffic.
tAbazange bacele imvume yesiqulatho esiye kwiimodeli zolwimi olukhulu lwentsusa. Nanamhlanje, wonke umntu usamdinga uGoogle ukuze aphume apho. Ungacela abantu ukuba bayeke ukukhasa, ungathumela kwaye uyeke, kodwa kunzima kakhulu ukuyinqanda. Kodwa kuguqulelo lwangaphambili lwemodeli nganye yolwimi olukhulu, umxholo uthathwe nje. Kwaye ewe, ndicinga ukuba oko kwakungalunganga.
Isizathu sokuba ndityhalele koku nzima kukuba, enye, ndicinga ukuba kuyahlaziya ukuva intetho ye-aggregator malunga nokubonelela ngale ndlela. Ayenzeki rhoqo. Kwaye bonke okhuphisana nabo bakhulu, omnye, bonke baye bajonga ividiyo. Ngayiphi na indlela, baye bajonga ividiyo. Kodwa ukuba ujonga ii-aggregators ezinkulu, kwaye zibukeka njengamaqonga ezentlalo ubukhulu becala, abahlawuli nto kumxholo wabo.
I-Instagram ayihlawuli nto kwiimpembelelo ze-Instagram. Zizonke izivumelwano zohlobo phezulu naphantsi. I-X inalo naluphi na ulwabelwano lwengeniso u-X ayenzayo, kodwa ayiqhelekanga kwaye ikhuthaza izinto ezingaqhelekanga kangangokuba andicingi ukuba zibalela abapapashi. Amaxabiso eYouTube ayehla. Ukuba ubuza abantu abenza iiShorts zikaYouTube, abenzi mali yaneleyo kwiYouTube. I-dynamics kaGoogle, uGoogle akazange ahlawule umxholo. Isono sokuqala seshishini lokushicilela yayiyinkolelo kaJona Peretti ukuba unokuhamba ngentsholongwane kunye ne-BuzzFeed kangangokuba i-Facebook yayiza kunyanzeleka ukuba imhlawule imali kwimeko ethile ye-cable carriage deal engazange yenzeke.
Bonke aba bavakalisi baye babetha ematyeni ngandlel’ ithile. Bonke bafikile, "abasebenzisi baya kusenzela izinto simahla." Zonke ezi nkampani zibekwe ngendlela eyahlukileyo, zikhuphisana ngeendlela ezahlukeneyo, kodwa ukuba ujonga nje kwaye ukhangele, zonke zifana, "Asifanele sihlawule nto, kuba abasebenzisi baya kwenza iividiyo mahhala. Kukho umkhosi wabaselula oza kubonakala apha kungakhathaliseki ukuba senza ntoni. "
Kwaye uthi, "Hayi, kufuneka sihlawule imali yomxholo ovela kwamanye ala magumbi eendaba kuba kukho imfuno yabasebenzisi." Usebenza njani lo mda kuwe? Uphi wonke umntu owenza imali apha?
Ewe, kwimeko yethu, kukho izabelo ze-rev. Ke asibhali itshekhi ukuze sibe ngumnikazi womxholo. Ngokwenene sisivumelwano sethu sentlalontle. Kwaye khumbula, ukukhangela bekunesivumelwano sentlalontle, oko kukuthi, "usivumele sikukhase, kwaye ke siya kuba nesnippet, emva koko sikuthumelele itrafikhi." Kwaye ekukhangeleni, yile nto sizama ukubuyela kuyo kwaye sibuyisele ishishini kuyo.
Kuyo yonke i-Yahoo, ndingathi umahluko kukuba, kuyo yonke imveliso osandula ukuyibiza, abapapashi benza umxholo we-bespoke welo qonga - i-tweet, i-Instagram post, ividiyo ye-YouTube - ngethemba lokuba uya kubahlanganisa abaphulaphuli apho kunye / okanye baya kuqalisa ukwakha uphawu ukuze bayibuyisele kwipropati yakho.
Kwimeko yethu, udla ezinye zezo ziqulatho kunye ne-brand yakho apho, njengoko uyazi ukusuka kwiintsuku zeentlanzi, kwaye ke kukukhokelela ezantsi. Ngoko yimodeli eyahlukileyo. Kwaye kwimodeli yethu, kuninzi kumxholo wompapashi, ngokuchasene nawe undenzela imveliso, eyona nto yenziwa ngumntu wonke kwenye indawo.
Makhe ndibuyisele oku kwi-Engadget kunye ne-TechCrunch kwithuba elinye. Kwaye ke ndifuna ukuthetha malunga nendlela oyenze ngayo iYahoo kwaye, ngakumbi, into oyenzayo kwicala lentengiso, kuba ndinomdla kakhulu apho. Ngaba ucinga ukuba njengoko uphuma kwesi sithuba uqhuba amagumbi eendaba kunye namaqela okuhlela, ukuba ezo zakhiwo zeendleko zinde kweli hlabathi? Ayinakuba yizivumelwano zeYahoo ezixhasa onke amagumbi eendaba ehlabathi, akunjalo? Kufuneka kubekho iseti yezinye iindlela zokwenza imali, enye iseti yenye ingeniso, enye iyantlukwano.
Ubuwenza la mashishini. Ukhethe ukuphuma kuyo. Ngaba kungenxa yokuba ungakhange ulibone ithuba leshishini kubo? Okanye ngaba ubungafuni ukuhlasela ezo ngxaki?
Umxholo owenzayo kunye neendleko zeendleko kufuneka zihambelane nohlobo lwentengiso olutsalela kuyo. Ngoko ke ukuba yonke iprogramu, awukwazi ukusebenzisa i-premium okanye ukuvelisa i-premium. Amashishini asendleleni aye kwicala elingalunganga le-P&L yabo ngenxa yoko. Basebenza ipremiyamu kwaye benza imali nge-CPM ephantsi kakhulu. Akulunganga ukuthetha ukuba asikho kumxholo, kubaluhlobo nje lomxholo esiwenzayo. Iintsika zethu ezintathu zemveliso ludibaniso oluphezulu, iiseti zedatha yobunini, kunye nento esiyibiza ngokuba zii-ankile zomxholo. Ke oko kuqulethwe ngumxholo.
Senza umxholo omninzi kwimidlalo. Senza iiyure ezingama-60 ngeveki ngoku kwividiyo yokuqala. Yinto efanayo nakwezemali. Siye sakha eso sihlunu. Sinenombolo yokuqala ye-NBA podcast kunye noKevin O'Connor. Sine-podcast ye-MMA yokuqala kunye no-Ariel Helwani. Senza umxholo omninzi. Kodwa ayingomxholo weendaba.
Ukufika kwam apha, besinombhaleli we-White House. Besikhuphisana ne-Associated Press, kwaye yile nto besifuna ukuphuma kuyo. Ukuba ucinga ngeTechCrunch, yatsho kanye apho kwisibambo kwi-Twitter. Kwaba ngathi, "Sithumelele i-scoops." Kwaye zazihamba ngeendaba, ngamanye amaxesha ngathi, oko kulungile.
Kodwa ndiyakhumbula ukuba babeyenza loo nto nangemihla kaTim Armstrong. Kwaye oko kuhle. Kodwa ayilulo uhlobo lomxholo esiwuvelisayo. UShams Charania kwezemidlalo kunye no-Adrian Wojnarowski phambi kwakhe kwi-NBA, baqala eYahoo ngelo xesha. Kwaye sicinge nje, jonga, ezo ndaba ziza kuqhawuka kwaye ziya kusasazwa ngokukhawuleza, kwaye awuzukufumana tyala ngayo kwi-ESPN. Abayi kuhlala bethetha kwi-SportsCenter apho ezo ndaba zaphulwa khona. Kwaye ke kunjalo, emva koko bagqibe ukube abo bafana kwaye bababhatale i-10 yezigidi zeedola ngonyaka. Ke kufana nomdlalo esigqibe kwelokuba ayisiyiyo le nto abantu beza kuthi ngayo. Kungaphezulu kakhulu ukuba sisihlanganisi, kwaye ke sinokubonelela ngomxholo obalaseleyo.
Kwezemidlalo nakwezemali, kukwahluke kancinane kuba asikuhlanganisi nje kuphela, kodwa sineemveliso ezibaluleke kakhulu, njengeFantasy. Singomnye wamaqonga amabini aphezulu kwi-original kunye neFantasy kunye neMidlalo. Sinayo yonke le midlalo mitsha yeFantasy ebesiyisungula. Kwaye kunjalo, kwezemali, siseyinombolo yokuqala yokulandelela ipotifoliyo yakho kunye nokufumana uphando kunye nolwazi malunga nayo. Nokuba nguBrian Sozzi kunye neqela lakhe kwezeMali, okanye yi-KOC kunye nezo zinto kwiMidlalo, sinika umxholo wezenzo oza kuzithatha kwezo nkqo.
Subanexhala. Siza kuza kungquzulwano lwezemidlalo kunye nezemali ngomzuzwana omnye apha.
Le yindawo entle kwimibuzo yeDekhowuda. Ndifuna ngokwenene ukukubuza oku. Uyi-CEO umzuzu ngoku. UYahoo uye watyhubela zonke iintlobo zokujija. Ngaxa lithile, yakhutshelwa into ene-AOL eVerizon ebizwa ngokuba yi-Oath, eyayibhideka kakhulu. Ube yi-CEO emva kokuba i-Apollo Global ithenge inkampani. Yifemu yezabelo zabucala. Bambalwa kakhulu abantu abakhe bazicingele, "Ndifanele ukuba yi-CEO ye-Yahoo," kwaye emva koko udliwano-ndlebe lwalo msebenzi. Ndihambise kuloo nto. Yayiyintoni inowuthi? Ngaba wenze umgangatho? Isebenze njani?
Yayahluke kakhulu, eneneni. Bayithenge ngoMeyi ka-2021. Yavalwa ngoSeptemba ka-2021. Kwaye bathetha nabantu abaninzi abohlukeneyo kwishishini, abantu obaziyo, endibaziyo, malunga nokukhuthala kwiYahoo nokuba kufuneka bayithenge. Ndakhuphisana ngokuchasene neYahoo kuyo yonke indawo yokuyeka umsebenzi wam. Bendilazi lonke iqela lesigqeba. Ndahamba nabo intloko-to-head ukutyhubela iminyaka. Ndikhe ndasebenzisana nabo kwizinto ezithile ekuhambeni kweminyaka.
Bendihlala ndicinga ukuba ngumakhulu wazo zonke iinguqu, kwaye bendiyinxalenye yabambalwa babo. Ndikhule ndikuthanda ukuzenza. Kwaye kwimeko yam, ndandifuna ukubaleka ngasemlilweni. Ndandicinga kakhulu ukuba kwakuyinto enkulu ukuyenza ukuba unokuyifumana ngexabiso elifanelekileyo,.
Nje ukuba isivumelwano sivaliwe, incoko yajika kwangoko ukuba ingaba ndingathanda ukuyiqhuba. Kwaye ngokuqinisekileyo ndandinjalo. Ke ngoko kwakungekho mgangatho wokulinganisa ngaphandle kwengcebiso yam kunye negalelo kwindlela yokuyithenga. Kwaze kwathi kwela hlobo, phambi kokuba bavale, yaphela yaba luthethathethwano lokuba ndiza kuyiqhuba. Bendikwezinye iinkampani apho sasizicingela ngathi, "Owu, ndinqwenela ukuthatha iqela lethu elilawulayo siye phaya kwaye sikhuphisane nabo ngezo asethi. Makhe sibone ukuba ugqatso lweOlimpiki luhamba njani." Sasifuna ukuzama loo nto.
Kwakumalunga neminyaka engama-30 kwenziwa. Ndandiyifumana ngexesha elahluke kakhulu kunokuba ndandiyifumene ngo-2010okanye 2005 okanye elinye ixesha. Kodwa ii-asethi zazisenamandla kakhulu. Kwaye ewe, ndiyayiqonda nenxalenye yombuzo wakho, eyi-PE. Kwaye ngaba abantu abakwindawo yam bahlala befuna ukuya kwenza loo nto?
Ndibe ngusomashishini. Ndiqale iinkampani ezimbini. Ndisebenzele iimoguls zeendaba. Ndenze zonke iintlobo zezinto. Kwaye imbono yam kuloo nto ilungile, kufuneka uhlale usebenzela umntu othile; yibhodi yakho, yimarike yoluntu, ngumphathi onzima ngokwenene, nokuba ngubani na. Kwaye ndaziva ngathi uReed Rayman, owayeliqabane e-Apollo owenza isivumelwano, wayeyindoda elumke ngokwenene, elunge ngokwenene, kwaye siya kuba ngamaqabane alungileyo, nokuba ukulingana kwabucala kusemva kwayo okanye iVC okanye nabani na ongomnye.
Ke, eneneni, mandikubuze malunga nesiqwenga sayo, kuba uchanekile ukuba ndinomdla kakhulu ngaloo nto. Ngesiqhelo, ifemu ye-PE ithenga i-asethi eyehlayo ukuyikhwela nje endleleni ehlayo. Yonke into othethe ngayo ukuza kuthi ga ngoku kukukhula, akunjalo?
Ngaba babonelele ngenkunzi eyaneleyo ukuze utyale kwakhona kwishishini, okanye ngaba uhambisa nje imali ngokucutha kunye nokwabiwa kwakhona?
Ndingathetha izinto ezimbini. Enye kukuba eneneni bebebonelela ngenkunzi. Nyhani ke bendikwi meeting ngalentseni bebenikezela ngenkunzi yokwenza izinto ezinkulu ebesithetha ngazo.
Ngaba umculo owoyikekayo uyadlala xa inkampani yabucala yezabelo zamashishini ikunika imali?
Hayi. Ukuba udibene noReed, awuyi kucinga ngolo hlobo.
Ngaba ifana nommeli kasathana?
Hayi. Sineqela lesivumelwano esingenjalo kwaphela. Kwaye andazi ngezinye ii-PE… khange ndisebenze nezinye iifemu zePE.
Ngokuqinisekileyo.
Hayi, bebesoloko befuna ukujinga ngakumbi. Ukuba ubuyela emva xa ndandiqala, yayiseyintliziyo kaCovid kunye ne-crypto boom kunye ne-stonks, kwaye kwakukho ixesha le-boom enye, emva koko izinto zoma kancinci, emva koko i-AI boom. Siyihambile le nto. Kwaye ke into ebesijonge ukuyenza ngenkunzi yemali iye yahlukile. Siye sagqiba ukuthenga izinto ezincinci ngasendleleni endaweni yezinto ezinkulu, kodwa bebejonge izinto ezinkulu kwaye bezama ukwenza esi siphumo esikhulu kakhulu endleleni.
Sityekele ekuzenzeleni amafutha ethu. Ke ndiyakuthembisa ukuba akukho kuncipha okunye apha okungakhange kugqitywe ngobuchule liqela lam, uye kuApollo, wathi, "Heyi, siza kuyenza le nto." Siye savala amacandelo amabini amakhulu kakhulu alahlekelwe yimali ye-ad tech yenkampani, kwaye yayiliqela lethu lonke elizama ukwenza oko. Ngoko ke, ndingathi, inzuzo kwinzuzo kakhulu, kwaye akudingeki ukuba senze idola ngaphezu kohlahlo lwabiwo-mali ukuze sanelise oothixo be-PE. Kuvunywa minyaka le kwinkqubo yethu yokucwangcisa ukuba iya kuba yintoni na.
Kwaye ngokuqinisekileyo xa senze utshintsho kwi-injini yengeniso, yayiyi-dicey encinane apho unyaka. Leyo yayiyimeko "ye-Indiana Jones ethathe indawo yegolide" kwaye kwafuneka bathathe ukholo kunye nathi kuloo nto. Kodwa asikhange siphume kuzo naziphi na iindlela zokunciphisa iindleko eziqhutywa yiPE okanye nantoni na okwangoku.
Ndibone isicatshulwa esivela ku-Apollo esithi i-Yahoo yeyona nto ibuya ngokukhawuleza kutyalo-mali abakhe baba nayo. Ndiyazi ukuba uyinkampani yabucala. Yiyiphi loo mbuyekezo? Ngaba inengeniso ngokwasempilweni? Ngaba yidola nje engaphezu kwaleyo bayichithileyo?
Hayi, inenzuzo kakhulu. Kwaye jonga, asiyivezi ingeniso, kodwa ikwibhiliyoni. Elo nani lihamba lijikeleza njengoko ndikhuphe ingeniso embi kakhulu kunye nezo nkampani ze-ad tech eziqhuba umgca ophezulu kakhulu kodwa kungekhona umgca ophantsi. I-AOL yayininzi yengeniso kunye nenzuzo kwaye yaphuma.
Kodwa ikwibhiliyoni yengeniso. Inengeniso kakhulu. Ayinangeniso ngedola. Kwinkampani ehlawule ngokwenene ixabiso lokuba yinkampani yoluntu esokolayo ixesha elide, kanye emazinyweni abanye abantu abakhulu abakhuphisana nabo beza kukutya isidlo sasemini, bekulungile ukuba ngasese endleleni, nokuba singabanini be-PE okanye akunjalo, ukuze sikwazi ukwenza okuninzi kolu tshintsho. Ikwindawo esempilweni kakhulu yezemali.
Makhe sithethe ngolo tshintsho. Ndiza kukubuza le mibuzo mibini yeDekhowuda ngokulandelelana kwento endiqhele ukuyenza. Wenze izigqibo ezininzi. Akuvakali ngathi ukhe wahlala phantsi wavula iGoogle Docs kwaye wathi, "Ukuba ndiqhube iYahoo ..." kwaye wenze uluhlu lweebhulethi. Kodwa wenze izigqibo ezininzi,kuquka nezigqibo zokuphuma kwamanye amashishini. Uzenza njani izigqibo? Yintoni isakhelo sakho?
Ukubukela ipodcast yakho ixesha elide, bendisazi ukuba lo mbuzo uyeza, kwaye bendingafuni ukuza nempendulo ye-bullshit. Ngenxa yokuba ndivile ezinye, kwaye zivakala ngathi zizama ukubhala isahluko sikaPeter Drucker okanye into ethile. Andizukuzama ukwenza oko.
Ndiyi-CEO engalunganga yenkampani yesoftware yeshishini. NdinguCEO ongalunganga wenkampani yokutya. Kodwa ndenze i-intanethi yabathengi bonke umsebenzi wam. Ndibaqalile, ndathatha ezinkulu, ndibone yonke into oyibonayo kweli shishini. Kwaye kulula kakhulu ukwenza izigqibo. Ndicinga ukuba kunzima ukufumana ulwazi kuyo. Ndicinga ukuba iqela lam lingakuxelela ukuba ndikhawuleza kakhulu ukwenza izigqibo. Ndingathanda ukuba bazenzele ngokwabo, kwaye sinokuthetha malunga nesakhiwo se-org kwaye kutheni kunjalo. Ndingumhleli oyintloko ngokwam ngento eyenzekayo apha.
Isakhelo ngokuqinisekileyo sikwilensi yomsebenzi wethu. Andinayo isethi yamaxabiso e-Enron eludongeni, njengokuthembeka, oko akuthethi nto. Sinombono waloo nto ngokunjalo. Ngoko akunjalo ngokwenene ukuba kwenzeka njani. Kodwa ngenene kungenxa yelensi yokuba kutheni silapha, into esizama ukuyenza, yintoni isicwangciso sethu sonyaka.
Umsebenzi wam ekupheleni kosuku kukukhula. Ungayinxiba loo nto nangayiphi na indlela ofuna ngayo. Ngumsebenzi wam lowo. Ndicinga ukuba ngumsebenzi wayo nayiphi na i-CEO, nokuba uyinkampani ye-Series A.
Kwaye ke loo lens yale nto sizama ukuyenza ilula kakhulu. Siyazazi ukuba singoobani kwaye kufuneka sibe yintoni. Kwaye siyazi ukuba yintoni umqolo wencwadi kunye namaphepha aqala ukuphuma kuloo nto njengoko sisiya phambili. Iminyaka emibini yokuqala ndilapha, yayilixesha lenguqu. Yayingasifumani kuphela nge-Covid kunye nayo yonke loo nto kwaye ikhutshwe eVerizon, kuye kwafuneka ukuba siyimele le nkampani. Asifani noYahoo. Le yinkampani entsha - leyo, u-PS, [umsunguli wokuqala we-Yahoo] uJerry Yang otyale imali kuyo, wayengomnye wabatyali-mali bethu - ukuba sibuyisele igama elithi Yahoo.
Wonke umsebenzi wenguqu owenzekileyo kwisibini sokuqala seminyaka ufikelele kwinqanaba apho unokufumana ilungelo lokuqalisa ukuphucula iimveliso kwakhona. Kuba ekupheleni kosuku, siyinkampani yemveliso kwaye ezi zinto bekufuneka zingancanci, singasathethi ke ukuba zilungile.
Kwaye ngoku, singaphakathi, ndingathi isigaba sesithathu, esiqala ukufota kwiinjongo. Kwaye ke izigqibo ziya kuhlala zahlukile njengoko udlula kwezo zigaba.
Lo ngomnye umbuzo. Uthethe kakhulu malunga nohlengahlengiso lwenkampani, ususa amaqhekeza obungasazifuni. Yakhiwe njani iYahoo namhlanje kwaye ufike njani kwizigqibo ezikuzise kweso sakhiwo?
Luluhlu lwe-conglomerate okanye i-portfolio. Ngempazamo ndabuyela kwisakhiwo kwiminyaka eyadlulayo kwenye inkampani. Ngokwenene le yingqungquthela yesine endiye ndayinxalenye yayo, ukuqala nge-IAC, eyathenga i-Ask Jeeves emva kwemini.
Unesikhumba esityebileyo, mhlobo wam.
Kuloo meko, yayiziinkampani ezingama-60 eziye zahlanganiswa ngokufunyanwa, uninzi lwazo lwalungenanto yakwenza nomnye. Kwaye badlula kwixesha lokuzama ukuyijika ibe yinkampani esebenzayo ene-backend eqhelekileyo kunye noJack Welch njengomcebisi,. Oko khange kusebenze kuba iTicketmaster ayinanto yakwenza noBuza kwaye ukukhangela akunanto yakwenza neLendingTree okanye ishishini lekhathalogu. Kwakukho iindawo ezininzi ezahlukeneyo ze-IAC ezingazange zifane.
Kodwa kwiintsuku zam ze-CBS, zonke iibrendi yayiziinkampani zabathengi be-intanethi. Ekuqaleni, ngenxa yokuba ndandisoloko ndiyinkokeli yemveliso okanye umseki, ndandiyihagu kwi-slop. Ndaba ngathi, "Owu, kuhle. Ezi mpawu ziyi-25 zonke ziya kuxela kum, ukuquka iFantasy. Ndiqale ukudlala iFantasy kwiSportsLine, kwaye kulungile, ndiyayiqhuba ngoku."
Kwaye kungakapheli unyaka, kwacaca nje ukuba ndibambe yonke into. Andikwazanga ukuba neengxelo ezithe ngqo ze-25. Ndabalungelelanisa ngokwamaqela afanayo, kukho abaphathi jikelele abaphethe ishishini ngalinye. Eso sakhiwo sasebenza kakuhle. Size ukubiza lo mdibaniso kunye norhulumente, ukuba kukho iirhuluneli zalo lonke ilizwe ezinoqoqosho lwazo, ngokwesiqhelo indawo yazo, inkcubeko yazo, kwaye ilungile. Kwaye kwinqanaba lomdibaniso, akukho sizathu sokuba nee-IRS ezimbini okanye ezimbini ze-FEMA,kuyo yonke imali kunye nezomthetho kunye neHR kunye nezinye izinto.
Ndingakuxelela nje, uyandibulala. Ngaba uyazi ukuba yintoni i-reorg kaTim Armstrong e-AOL eyasikhuthaza ukuba sonke sihambe kwaye siqale iVerge?
Hayi!
Yayizizixeko needolophu. Wabeka umqondiso omkhulu phezu kwe-Engadget othi "Tech Town." Kwaye ndangathi, "Kufuneka ndiphume. Andikwazi ukuhlala eTech Town, mfondini. Kufuneka ndikhuphe ibheyile." Kodwa ndiyasiqonda isikweko.
Kuyahlekisa kakhulu, kuba uthetha yonke loo nto, kwaye sisakhiwo ebesinaso apha. Ndifumene lo mbutho mkhulu we-matrix apho kungekho mntu unento. Kwakukho intloko yomxholo kuyo yonke into. Kwakukho intloko enye yemveliso kuyo yonke into. Kwaye into ophulukene nayo apho awunazo iingcali ezigxile, ngubani obaqeshileyo ukuba babe yi-CEO yeshishini labo kwaye bafuna loo nto. Ngamnye wabaphathi bam ngokubanzi unemvelaphi yezorhwebo kwaye uhlala enemvelaphi yemveliso. Kwaye ke bafuna ukubaleka. Kuya kufuneka ubavumele babaleke kwaye bangasebenzi kakuhle emiphethweni ngokuba namaqela abo obunjineli, amaqela abo oyilo, amaqela abo omxholo.
Kwaye emva koko siya kubabela abantu abathengisa kunye nentengiso kunye ne-PR abaziingcali kuloo ndawo, kodwa abo bafikelela kumntu ophakathi. Kwaye ke loo modeli yasebenza kakuhle ngokumangalisayo, kuba ungafumana ukusebenza kakuhle kwiziko kunye nobuchule kwiziko. Andiqondi ukuba ukusebenza kakuhle ligama lomdlalo apha. Kukugqwesa kunye nokukhula. Ke uqesha abantu abakhulu ukuba benze ezo zinto, kwaye ke ndingumhleli oyintloko embindini wazo zonke ezo.
Kwaye sinothando lwelizwe kuzo zonke iibrendi. Kulula kakhulu eYahoo apho sinophawu olunye olusembindini. Kodwa eso sisakhiwo.
Into endiya kuyithetha, nangona kunjalo, ulwakhiwo asiyiyo yonke into. Kwaye kwezi nkampani zinkulu, unokuba yile matrix inkulu Borg okanye unokuba yimodeli yeGM esiyiqhubayo. Ihlala isihla ebantwini. Ndicinga ngokunyanisekileyo ukuba apho ubona iingxaki, ayisiyonto nje isakhiwo, ayisiyo nje inkcubeko oye wazuza njengelifa, ngokwenene ngabantu kunye noko balungileyo. Ukuba awuqeshwanga iingcali zokwenyani ze-domain ezine-EQ ephezulu kwaye zingamaqabane alungileyo omnye komnye, uya kugqiba nge-cesspool, okanye abantu abangaziyo ukuba yeyiphi indlela yokuqhuba.
Abantu bethu balungile nje. Bekuyinyani oko kwinkampani yokugqibela, yiyo loo nto siye saphumelela ukwenza utshintsho, saza safika kwinqanaba lokuba siphehlelele iimveliso ezitsha eziye zahexa ngokwenene. Kuloo meko, yayiyi-CBS All Access, eyajika yaba yiParamount Plus. Ngubani owayenokucinga ukuba i-Yahoo iza kusungula injini yokukhangela ye-AI? Kwaye sinolunye ubhejo esilwenzayo. Abantu yiloo nto efika ngayo ekupheleni kosuku.
Ndiyazi ukuba unamacandelo amathathu: Iindaba, ezemidlalo, kunye nezeMali. Ndixelele ngendlela ezisebenzisana ngayo. Ngaba bobathathu abo benza nantoni na abayifunayo, kwaye phezulu, uthi, "Ngokwenyani, sifuna injini yokukhangela ye-AI ehamba ngapha kwezi zinto." Okanye ngaba baneendlela ezihambelanayo zemveliso? Isebenza njani loo nto?
Ukholelwe okanye ungakholelwa, ezo aziyiyo iyantlukwano.
Ezo zikwayizahlulo. Ke sinazo iiGMs kwinto nganye kwezo. Abanye baya kuMat Sanchez, i-COO yethu. Ke uneshishini lasekhaya, ishishini lokukhangela, i-imeyile, oko kukuthi, ngeendlela ezininzi, ishishini lethu elibalulekileyo lembali, kunye ne-DSP yethu, kunye nokwenza imali okuya ngaphaya koko, ilayisha ukuya kuthi ga kuMat. URyan Spoon uqhuba into esiyibiza ngokuba yiYahoo Media Group. Kwaye loo nto inaNamhla, iMidlalo, iMali. Kwaye ndiye ndathetha esidlangalaleni ukuba kukho umlenze wesithathu wesitulo, oko kukuthi, ngokuqinisekileyo sinelungelo lokungena nzulu kwividiyo ngendlela engeyonyani ngaphaya kwee-verticals apho somelele khona. Iindaba namhlanje ziqengqeleka kwishishini lasekhaya ngenxa yokuba bezithubelelene kakhulu. Kodwa ngokwethiyori, inokuba yenye okanye enye.
Kwaye kwakhona, ngalinye lala mashishini lino-GM onesicwangciso soshishino ngokwenene, i-P&L, izibonelelo zokuqhuba ishishini labo. Kwaye emva koko, siya kuba ne-CFO okanye igosa eliyintloko lengeniso kunye neqela lentengiso, njalo njalo. Ngoko yindlela eyakhiwe ngayo.
Ukuba ubunokuthetha ngaphakathi, eneneni kukho imvisiswano engakholelekiyo kuwo wonke loo mashishini. Ewe, bayaxabana ngamanye amaxesha ngenxa yetrafikhi evela kwiphepha lasekhaya okanye into enokwenza nenkqubo yolawulo lomxholo okanye ukwenza imali.Kodwa ubukhulu becala, ndicinga ukuba uya kufumana iimvakalelo ezintle malunga nendlela esisebenzisana ngayo.
Ndicinga ukuba bonke bangacula kwincwadi enye yokudlala. Xa abantu besenza udliwano-ndlebe nathi, bahlala bephawula malunga nendlela wonke umntu athetha ngayo kwincwadi yokudlala efanayo. Ngokwenene sinalo ulwakhiwo oluhle kakhulu lokusebenza kunye.
Thetha nam ngesiqwengana sokwenza imali. Kwaye ndifuna ukungena kwindlela otyale ngayo kwiqonga lakho leemfuno zentengiso. Ukuba ndijonga iindaba nezemidlalo, bendiya kuthi, “Ewe, siza kungcakaza ngoku. Yimali leyo.” Kulapho ndisithi ezezimali nezemidlalo ziyangqubana, akunjalo? Imvakalelo yokuba sonke siyangcakaza ibonakala isosulela yonke into ephaya. Unesivumelwano nePolymarket kunye nabanye.
Kodwa ke unolu tyalo-mali lukhulu kwinto evakala ngathi yintengiso yesiko lokubonisa, engelulo utyalo-mali olwenziwa ngabanye abantu kwisikali. Kutheni usatyalwe kangaka nje? Ngaba oko kuyakhula? Ngaba ubambe nje inkonzo? Kwaye ke ucinga njani malunga, kulungile, kufuneka senze nje yekhasino?
Andifuni kuba nexesha elide ngempendulo.
Qhubeka. Thatha ixesha lakho.
Inkampani yonke esiyifumene njengelifa yenze imali ngeli qela elalineentloko ezintathu zentengiso yemveli, iqonga lokubonelela, kunye neqonga lemfuno. Kwafuneka uthenge zontathu, kwaye amashishini abathengi beYahoo kwakufuneka afumane ingeniso kuphela kwelo qela. Ukuba ucinga nge-SSP, yayiyi-Yahoo SSP, asikwazanga ukuphuma siye kudlala intsimi kwifandesi kwiDesika yoRhwebo kunye neGoogle kunye nabanye. Ngoko oko kwakuyinxalenye yesigqibo apho; sasishiya imali eninzi phezu kwetafile kwiipropati zethu zabathengi.
Ishishini lentengiso yemveli lalincipha ngokuhamba kwexesha kwaye into eyayithatha izixhobo ezininzi. Oko kuquka ukongezwa kobudlelwane bethu beMicrosoft kwintengiso yokukhangela, eyenye indlela esenza ngayo imali. Senze zonke ezi zinto. Ngoko sandise iMicrosoft. Savala ishishini lomthonyama. Saye sathatha i25% yeTaboola sayikhuphela kubo, kuba yayininzi imali. Sayivala iSSP. Kwakukho abantu ababefuna ukuyithenga, kodwa bekuya kufuneka sibanike impatho ekhethekileyo kwaye sifuna ukukwazi ukudlala intsimi kwisivuno kuwo onke amaphepha ethu.
Kodwa i-DSP yayingatyalwanga ngokwaneleyo, kodwa yayisisithsaba. Yayiyindawo apho sasicinga ukuba sinelungelo lokuphumelela. Uninzi lwezimvo ngeziko lolawulo lwe-DSP ayingoYahoo. Ingaphantsi kwe-10%. Kwaye ungafumana nantoni na apho. I-CTV, iNetflix ilapho, uSpotify ukhona.
Umahluko wayo yinto eyohlula yonke inkampani.Xa sizuze ilifa le nkampani, kwakufana nokuba sifumene ioli ngaphantsi kwayo, eyayiyidatha yegolide yedatha yeqela lokuqala ngenxa yobudlelwane obuthe ngqo; I-75% yee-DAU zethu zingenisiwe, ngoko ke siyabazi ngokwenene abasebenzisi bethu. Kwaye udibanisa olo lwazi kwaye unokujolisa kuYahoo ngokufanelekileyo okanye uthabathe ukuya ngaphesheya xa uthenga ngeDSP. Siyamangalisa kuguquko kunye neziphumo.
Yiyo loo nto ndicinga ukuba i-Yahoo iseyi-asethi engaxatyiswanga kakhulu kwaye iya kuba yeyakhe nabani na. Siphumelela iimvavanyo ezilithoba kwezili-10 ngokuchasene nabantu abakwicala le-DSP. Kwaye kwakhona, ndicinga kwicala elifanelekileyo leYahoo, inkulu ngakumbi.
Ke ewe, sithengisa iintengiso zeprimiyamu zikaMatshi Madness kunye neNdebe yeHlabathi kwiMidlalo. Ewe, senza intsebenziswano kunye nePolymarket kunye nabanye. BetMGM ngokwembali iqabane longcakazo kule minyaka isixhenxe idlulileyo. Yayiyisivumelwano esenziwe nguVerizon esasiza kuphela ekupheleni kwale nyanga ekugqibeleni. I-Polymarket yayiza kuzalisa iindawo ezingenanto kwiimarike apho sasingenayo loo nto, ngoko siza kubona ukuba intsebenziswano ibonakala njani phambili.
Uninzi lwengeniso yethu isemva kweprimiyamu yethu, nokuba kungentengiso ekujoliswe kuyo kakhulu, imirhumo, emva koko yehla ifunnel ekukhangelweni, ekufuneka sithethe ngayo ngokwahlukeneyo.
Ndifuna ukuza kukukhangela. Ndifuna nje ukutyhila icala elifunwayo lephazili, akunjalo? Apha kulapho abathengisi bangena khona ukuze bathenge iintengiso kwaye emva koko ungaya kujongana neqela lezinto, nokuba kukubonisa intengiso kwiYahoo emva koko uthi ungafika nakwiNetflix. Ndicinga ukuba unesivumelwano kunye neNetflix ukubanceda bathengise uluhlu lwabo lwempahla kuba bemile kwelo shishini ngokukhawuleza. ndingokusemthethweni unomdla malunga neefomati ozibona zikhula apho, akunjalo? Ngaba iyaboniswa? Njengayo yonke enye indawo, iibhanile kunye neebhokisi ziyancipha, kwaye yonke imali iyahamba kwizivumelwano zohlobo lwe-influencer. Ndifumana abathengi okanye iinkampani zobugcisa kumboniso ngalo lonke ixesha.
I-CEO ye-SharkNinja yayikumboniso kwaye ufana, "Ndakhe ishishini lam kunye nabaphembeleli. Kwaye sasinedatha enkulu yohlalutyo lweemvakalelo ezivela kubaphembeleli esisebenza nabo ukufumanisa ukuba yeyiphi i-blender ekufuneka siyenze ngokulandelayo." Kwaye lishishini eliphambeneyo elikhoyo kuphela ngenxa yentengiso yempembelelo.
Ukuba umamela umboniso, ucinga ukuba likamva. Kwaye apha uthi igolide ngaphantsi kwe-Yahoo, i-oyile engaphantsi kwe-Yahoo, yayiyile datha esivumela ukuba sijolise kwamanye amaqonga. Kodwa ngaba ijolise kwiYahoo exabiseke njengokwazi ukuthengisa i-CTV okanye iNetflix? Ngenxa yokuba oko kuvakalelwa njengomngcipheko kule ndlela yonke.
Jonga, iya kwahluka kuye wonke umthengisi. Ndisebenze kwicala lokusasaza lezinto kwaye ndineshishini lentengiso kuloo nto, kwaye uya kufumana ii-CPM zeprimiyamu zentengiso yohlobo. Awuzami ukuqhuba abantu ezantsi ngomsinga ukuze ufumane isiphumo.
Abathengi be-DSP badla ngokuqhutywa ziziphumo. Ngokuqinisekileyo abathengi abafanelekileyo beYahoo baqhutywa kakhulu ziziphumo. Siza kufumana i-brand enkulu yokuthatha. Sisanda kuthengisa enye izolo ukulungiselela iNdebe yeHlabathi. Siye sakha nzulu kwibhola ekhatywayo, kwimidlalo yeemoto, nakwezinye iindawo ezithe nkqo apho. Kodwa ubukhulu becala, isekwe kwintsebenzo. Kufuneka sibe kwiindawo ezintathu eziphezulu ukuya kwiintengiso eziqhuba kakuhle kakhulu. Kwaye akusoloko umthengi ofanayo.
Ngoko ke ndiza kunika umzekelo kuba ndiyazi ukuba uya kulunga kuyo. Umntu owayendisebenzela uqhuba iSurveyMonkey kwaye babethenga ngeDSP yethu. Weza kum wathi, “I-Yahoo yeyona nto iqhuba kakuhle kule ndawo. Ndabazisa kwaye benza isivumelwano sokuthenga ngqo ngeYahoo.
Ke yifomati yentengiso eyahlukileyo ngokuqinisekileyo. Kwaye kwakhona, nentengiso yomthonyama inokusebenza. Iza kwenza ngepesenti eyahlukileyo. Kodwa ndicinga ukuba i-intanethi yindawo ebanzi kwaye inkulu kakhulu kunokuba abantu beyixabisa.
Sikhula iYahoo emva kweminyaka engama-30. Iyamangalisa into yokuba ngayo yonke into edlulileyo kunye nento onokucinga ngayo, i-50% yabasebenzisi be-Yahoo Mail yiGen Z okanye iwaka leminyaka. Akukho mntu unokucinga ukuba. Kwaye iyakhula, kwaye ibe ngomnye weyona minyaka ibalaseleyo.
Kodwa ubukhulu kunye nesikali sinqabile kakhulu. Ewe kunjalo, indawo engaphezulu yaloo nto ayizukuba yintengiso yevidiyo ephambili. Iza kuboniswa. Kwaye loo nto inendawo yayo kwi-ecosystem. Ayisiyonto ishushu ngoku, kodwa iyaguquka kwaye inendawo.
Ndibuza le mibuzo kuba kuyahlaziya ukuva abantu besithi iziseko zisenento yokuthetha kubo.
Ewe, bayayenza. Benjenjalo.
Siza kuthumela i-traffic kubapapashi beendaba kwaye siya kwenza intengiso yokubonisa.
Hayi, kufuneka sikhangele apho, mfo. Ukukhangela kufuneka kuhambe kunye nokukhwela.
Ngoko ke mandikubuze malunga nokukhangela. Uxelele umhlobo wam kunye nogxa wam uDavid Pierce ukuba unebhongo lesithathu ekukhangeleni. Enye ye-Decoder eyaziwayo emva naphambili kwixesha lonke ngu-Satya Nadella ekusungulweni kwe-Bing kunye ne-ChatGPT yathi, "Ndifuna ukwenza umdaniso weGoogle. Yonke indawo yesabelo semarike endinokuyithatha kuGoogle iibhiliyoni zeedola kumgca wethu ophantsi."
Kwaye emva koko uSundar [Pichai, i-CEO kaGoogle], onobuntu obahluke kakhulu, weza kwi-Decoder kwaye wayefana, "Ithamsanqa." Ngokusisiseko, ngendlela yakhe yeSundar, wayefana, wayefuna ukuthi phuma kuwe, kodwa ngathi, "andiphenduli kuyo kwaphela." Kwaye uyayibona indlela edlale ngayo. Andiqondi ukuba iMicrosoft ithathe amanqaku esabelo kuGoogle. Mhlawumbi i-ChatGPT iyenzile, kodwa abanayo indlela yokwenza imali, akunjalo? Baqesha ngomsindo abantu abavela kwi-Meta ukuba babone indlela yokwenza imali ngale ndlela intsha yophendlo bayenzileyo ngelixa uGoogle eza kuyikhupha kwiimveliso zabo.
Uyinombolo yesithathu. Uhlala apho. Ubukele lo mdaniso. Ukhupha uphando lwe-AI. Ngaba ungasisusa isabelo kuGoogle kwaye ungayenza imali ngendlela enentsingiselo?
Ewe, kunjaloiyahlekisa uyichazile Bing. Ndikhumbula ukusungulwa kwe-Bing kwinkomfa ka-D. Oku mhlawumbi ngaphambi kokuba ndiqonde ukuba i-Twitter yayiza kusebenza njani, kwaye ndabeka i-tweet ye-snotty phezulu xa babebhengeza i-Bing, ukuba yayiyikopi ye-Ask.com, yento esele siyakhile. Kwaye uDan Frommer wayithabatha wayijika yaba linqaku kwaye ndafana, "Hayi, hayi, hayi."
Igqibelele.
Ndathi, "Cima."
Bendingafuni ukuba iphume apho. Ngoko ndiye ndadlula kwiimfazwe zokukhangela. . Andisoze ndibe kwindawo embi kakhulu kunokuba i-Buza i-brand ye-Jeeves yayikhona ngo-2001 kunye no-2002. Kwaye siye sakhulisa isabelo semarike kukhangelo. Indlela esiyenze ngayo kukuba sibe nabaphulaphuli abaninzi kakhulu ngelo xesha kunye nemveliso engasebenzi kakuhle ngokupheleleyo; imveliso yoqobo yabonisa i-85% yexesha kwaye yacofa kuphela i-25% yexesha kuba yayiyikhowudi ngesandla [iprosesa yolwimi lwendalo]. Ayizange iyenze ngendlela i-NLP esebenza ngayo namhlanje.
Ngoluhlu lwezinto-zokuphucula ukukhangela kunye nokusungula into eyaba yi-OneBox kuGoogle kunye nokwenza konke oko-esiyifumeneyo kukuba ukuba umntu wenza uphendlo lwe-1.5 ngenyanga kwi-Buza, ukuba siqalise ezi zinto, baya kwenza uphando oluthathu ngenyanga kwi-Buza ukuqala. Oko bekuphinda kabini umthamo wethu wokukhangela. Kwaye intengiso yokukhangela yayinomgca ngokubhekiselele kwinto eya kwenza ingeniso. Ke yindlela esiye safumana ngayo inzuzo kwaye sakhulisa loo nkampani ukusuka elunxwemeni ukuya ekuthengiseni i-IAC.
Ezinye zezinto ezifanayo ziyasebenza apha. Akukho mntu ukhethayo, awuyi kumangaliswa, i-Yahoo phezu kukaGoogle okanye kwenye indawo ukukhangela. Indlela esifumana ngayo umthamo wethu wokukhangela kungenxa yokuba sinabasebenzisi abazizigidi ezingama-250 base-US kunye ne-700 yezigidi zabasebenzisi behlabathi kuthungelwano lweYahoo nangaliphi na ixesha. Kukho ibhokisi yokukhangela apho. Kwaye kunqabile, bayayisebenzisa.
Olo phendlo beluphantsi kwesoyikiso sokufudukela kwi-LLMs, ngoko kuye kwafuneka siguqule loo njini yokukhangela, ebesibambisene ne-Bing ukusukela ngo-2009, kwaye sayikhupha loo nto. Kwaye kwafuneka ukuba senze into ukuqinisekisa ukuba baqhubeka besenza olo phando bebesele belwenza kuYahoo. Ke ukwenza oko, kwafuneka ukuba sibe nokukhangela kwe-AI. Isigqibo sethu njengoko sijonge ubume bendawo yayikukuba ngenene singabona bantu bangcono kakhulu bokuyakha, kuba eneneni sinedatha yokwakha phezu kwayo ukuba siyenze, kwaye sinokuyenza, kwaye sinokuyenza ngokufikelelekayo.
Kodwa ngaba siza kukhula ekufuneni? Ngokuqinisekileyo ndiyathemba ukuba kunjalo. Kwaye ukuba siyakwenza oko, izakuba ngenxa yokuba abantu benza inani elinqabileyo lokukhangela namhlanje. Xa beyisebenzisa kwaye babona i-Scout kwaye iyoyikeka kwaye iziphumo zilungile ngokwenene xa zithelekiswa noko baya kufumana kwenye indawo, sinethemba lokuba ngexesha elizayo bekhona kwi-Yahoo ye-Mail okanye i-Fantasy okanye ukujonga izitokisi zabo, baya kwenza enye. Kwaye oko ngokwenene kukuqala kwendlela. Naphi na apho siphela khona, andinakufika apho ngaphandle kokuqala. Kuya kuhlala kukho uphawu lombuzo phakathi kwe-Underpants Gnomes ngaphambi kwenzuzo.
Sisikolo esidala eso.
Ngubani owaziyo apho iya khona? Kodwa kufuneka ibe yindawo yokuqala kwaye yiyo loo nto siyenzile.
Linqaku elihle elo. Makhe ndikubuze ngaloo nto. Utshilo ngaphambili kule ncoko ukuba isono sokuqala sikaYahoo yayinika ukukhangela kuGoogle, ihlawula uGoogle ngelungelo lokusebenzisa ibhokisi yokukhangela kwi-yahoo.com. Ndicinga ukuba awuthenganga izigidi ezili-10 ze-Nvidia GPUs ukuqeqesha imodeli yakho. Ngubani oqhuba uphando lwakho ngoku?
Sisebenza kunye ne-Anthropic, kunye nemodeli yabo elula ebizwa ngokuba yiHaiku. Kukho inani lezi. Ngokwenyani, i-ChatGPT ibidla ngokuba nenye ebizwa ngokuba yiNano abangasayenziyo. Ndivile ukuba bangabuya nayo. Kodwa asizibonisi iziphumo ezivela kuClaude.
Ziziphumo ezisuka kwidatha yethu abayilungisayo, ngokusisiseko. Sibathumelela umvuzo oyiyo yomibini le datha imangalisayo evela kwigrafu yolwazi, kungekudala iza kuba licala lethu labasebenzisi kuba siza kuphehlelela ubuqu, iminyaka engama-30 yembali yokukhangela, lonke ulwazi lwethu oluthe nkqo lomxholo. Kwaye emva koko sisekwa nge-Bing. Oko kudibanisa ibe yintlawulo enye esiyithumela eHaiku. Leyo yimodeli enkulu yolwimi esetyenziswa ngendlela encinci yeparameter kwidatha yeYahoo eyibuyisela kwi-injini yethu yonikezelo ngendlela obona ngayo ukuba sicinga ukuba ipholile kwaye iluncedo kunye nendlela esinika ngayo iziphumo.
Ngokuqinisekileyo ifikeleleka ngakumbi, uhlobo lwendlela yeMacGyver yokuyenza. UEric Fang, ngubaniungqondongqondo wale projekthi, oyintloko yeqela lethu lophando kunye nentloko yeqela lethu lokukhangela, angalibiza ngokuthi "Idatha yeYahoo kunye neHaiku ilingana nenjini yokuphendula ye-AI ekhuphisanayo."
Kwaye kwakhona, asizukwenza zonke izinto ezinokwenziwa yimodeli yolwimi enkulu, kodwa kungekudala uza kusibona singena kwiziphumo ezenzelwe wena. Uza kusibona singena kwizenzo ze-agency onokuthi uzithathe.
Ngolo kuqaliswa, asikuphela nje ukuba siphehlelele injini yempendulo yeScout kwi-scout.com, kodwa eneneni, ngomhla wokuphehlelelwa, siyifake kuzo zonke ezinye iimveliso zethu. Ewe, kukho izishwankathelo zeendaba. Kodwa kukho iqhosha kwi-Yahoo Finance eyenza uhlalutyo lwesitokhwe esinikiweyo ngokubhabha. Ikwimeyile yeYahoo ukunceda ukushwankathela kunye nokwenza ii-imeyile kunye nokukhupha ulwazi oluluncedo ngokwenene. Kukho imephu yendlela epheleleyo oya kuyibona ngezaziso ezincinci ezahlukeneyo ekuhambeni konyaka. Iya kuba yiproactive kakhulu.
Ukuba uyakhumbula iintsuku zokutyhala, iya kujoliswa kakhulu apho ndicinga ukuba olu didi luya khona. Abantu basebenzisa oku kwimveliso kumbindi weYahoo, kwaye oku kusinceda nathi ukuba senze oko. Kwangaxeshanye, yiba ne-injini yokuphendula ye-AI yokukhaba.
Ke uneAnthropic entliziyweni yayo. Ndicinga ukuba oko kuthetha ukuba ungazikhupha, akunjalo? Ukuba bekukho umthengisi ongcono okanye iqabane elingcono okanye izivumelwano ezingcono, ungabuyisela undoqo weLLM kwaye iimveliso zakho zisasebenza. Enye yezinto eziguquguqukayo kwi-AI ngokubanzi, nangona kunjalo, kukuba iimodeli ezinkulu zitya ngakumbi nangakumbi amandla abantu abawakhayo phezu kwabo. Ke uthi sinamandla amaninzi.
Ndimangalisiwe. Andizange ndibone ukuba kuza kwimbali ye-intanethi yabathengi, ukuba i-gorilla nganye ye-800-pound izama ukwenza yonke into kwaye idle onke amaqabane ayo.
Subanexhala. Ngenye imini, uza kuvula uClaude kwaye izakuqala ukukunika iividiyo zentlalo ezithe nkqo, kwaye siza kufana, "sifike njani apha kwakhona?"
Sonke sizama ukuyenza. Kanjalo. Kodwa uGoogle uqalile ukukhuphisana ngakumbi nabo bonke ababoneleli bayo kwiminyaka edlulileyo. Ayintshanga le.
Ucinga njani ngaloo nto iguqukayo? Unayo le mbali ende, unomthengisi ongundoqo kwindawo ekhangeleka kakhulu njengesono sokuqala, akunjalo? Uhlawula umthengisi ukuba aqhube ukukhangela, kodwa mhlawumbi ungazitshintsha kamva, kwaye ke loo mthengisi uza kuqhubeka ekhulisa isakhono sakhe sokuseta. Kwaye bonke abanye abathengisi abakwindawo efanayo baya kuhlala bezama ukukhulisa iseti yabo yokukwazi. Uliphepha njani iliwa? Kuba ivakala ngathi inemvano-siphelo kunye nexesha elidlulileyo, njengoko ukhomba.
Umceli mngeni wethu omkhulu ukusuka apha ukuya phambili ngoku, kuba ndicinga ukuba siqala ukupheka nge-oyile kwicala lemveliso, ngokwenene uphawu. Sihambe indlela ende. Siye sanyuka intaba kancinci, kwaye senze inkqubela phambili, ngakumbi kwishishini. Ndicinga ukuba abantu bayayazi into eyenzekayo apha. Kodwa ukuba sinethemba lokubuya kohlobo oluNtsha lweBalance, okanye uMsantsa, okanye ezi ndawo beziphantsi, kodwa zenze oku kubuya kwakhona kwaye zaba ziibrendi eziqinileyo kwakhona, nto leyo endiyinqwenelayo kuhlobo lweYahoo, kufuneka sihambe phambili phambi kokuba sibethe ngenqindi ngokwenene kubunzima apho ndifuna ukubakhona.
Isizathu sokuba silunge njengoko sinjalo kukuba, kumbindi wethu, senza umsebenzi omhle kakhulu kwezi nkqo sidlala kuzo. Ukuba sinokuzisa ezi mveliso zingcono kakhulu kunoko sizuze njengelifa kwisiseko somsebenzisi esi sikhulu, ndicinga ukuba imeko embi kakhulu, sikhula abo baphulaphuli kumbindi.
Andiqondi ukuba sikhulu ngokwaneleyo. Ndicinga ukuba i-Anthropic kunye ne-OpenAI zine… Sinokuba sisenzo somonakalo kwinto abazama ukuyenza nabazama ukuyenza. Ngokuqinisekileyo. Ndiyazi ukususela ekuqaleni kwaye abanye baye bathetha oku, ukuba ulinga ikamva ngokuvula indlela yokuba abathengi bafikelele kwimveliso yakho ngaphakathi kwemodeli enkulu yolwimi. Ngokuqinisekileyo, ekuhambeni kwexesha, baya kuzama ukuthatha loo nto kubo. Sibonile ukuba lonke ixesha kweli shishini, ukubuyela kwi-AOL, ukunyaniseka. Oko kuyingozi kumntu wonke.
Ngendlela efanayo, andiqondi ukuba abapapashi bebeya kuba belungile xa abantu bethatha idatha yabo kwaye baphinde bapapashe iimpendulo ngaphandle kokufumana itrafikhi, ndiyacinga, kule nto.isihloko, abantu kufuneka balumke kakhulu kwindlela abasebenzisana ngayo nomzekelo omkhulu wolwimi ukuya phambili. Ngenxa yokuba ingcuka enkulu embi iya kuza emnyango wakho kwaye ithi yonke into ipholile. Kuya kuba nzima. Oko kuthethwayo, uAnthropic ube liqabane elimangalisayo. Baye bachukunyiswa ngokwenene yintshukumo yeMacGyver eyenziwa ngu-Eric Feng kunye neqela lakhe kunye nendlela esisebenzisa ngayo i-Haiku.
Ngapha koko, bayinxalenye yoshicilelo lwethu lokuphehlelelwa kweScout. Kwaye sizakube sisenza into eMzantsi-ntshona kunye. Olo bambiswano lulungile ngokwenene kwaye ndiyathemba ukuba luya kuhlala ixesha elide.
Enye into embi kakhulu kuyo yonke le nto nguGoogle. Siye sabanyusa amaxesha amaninzi. UGoogle uneDSP enkulu. Bakhuphisana kuzo zonke iindawo okhuphisana nazo. Bahlanganisa iqela leendaba. UFundo lukaGoogle luyimfihlo ebhekisa kwisiqingatha sabakhuphisana nam. Abasoze bayivume, kodwa yinyani. Basengxakini enkulu, akunjalo? Kukho iqela leemeko zokungathembeki malunga ne-ad tech stack, malunga nokukhangela ngokubanzi. Andazi ukuba konke oku kuya kudlala njani ekugqibeleni, kodwa baphantsi koxinzelelo oluthile. Ngaba ubona oko njengethuba? Okanye ngaba uyayibona indlela abaqhuba ngayo isitakhi sabo se-ad tech njengohlobo oluthile lwesisongelo?
Ukucinga ukuba sizokwazi ukuthatha ithuba kuGoogle okwangoku, ndicinga ukuba kusafuneka sihambe. Bakwimeko eyomeleleyo kakhulu. Ndicinga ukuba bamangaliswe ngokwenene kukuqaliswa kwe-ChatGPT, kwaye leyo yayiyimveliso ebalulekileyo kwisizukulwana. Ndicinga ukuba uGoogle mhlawumbi wayenayo kwiilebhu zabo ezisebenza kwenye indawo.
Hayi, benza njalo. Ukuba uyayikhankanya le nto, umntu kaGoogle utsiba etyholweni kwaye athi, "Siyile iiTransformers." Bayigqibile ngoku kuba bakwazile ukuyenza.
Ilungile lo nto. Kwaye andazi ukuba uyamkhumbula uDanny Sullivan, kodwa kwiimfazwe zokuqala zokukhangela-
Owu, ndiyamazi.
UDanny wayeyintloko yokukhangela kwaye waqhuba inkomfa enkulu yokukhangela, kwaye zonke ii-SEOs ezazingenamagama abo kumakhadi abo oshishino zaziza kuba ngaphandle kokutshaya kunye nokuxhoma kunye noMat Cutts. Eso sizukulwana siphela. UDanny emva koko waya kusebenza kuGoogle kwaye ufana nomvangeli kubo. Ndiyibonile intetho ayinike yona apho ecula iindumiso zewebhu evulekileyo kunye nokuba kubaluleke kangakanani. Ndiqinisekile ukuba ngebenze ngakumbi ukukuthatha oko ukuba bebekwazile ukuqhuba incoko ye-UI yale nto.
Ukuba uyijongile, ndiyathetha, ipesenti encinci kakhulu yabasebenzisi bakaGoogle basebenzise iChatGPT. Ndicinga ukuba iSimilarweb ibeke eso sibalo kuTwitter apho ndisibone khona. Incinci kakhulu kunokuba unokucinga. Ngoko kukho amathuba. Kungenxa yoko le nto zikhangeleka kakhulu njenge-ChatGPT kwaye kutheni imo ye-AI ifakwe kuyo yonke indawo. Ngeliphandle, ndiza kwenza into efanayo xa sele sidlule kweli xesha le-beta lokusasaza iScout ngeYahoo. Kodwa ndicinga ukuba ngumdlalo wabo ukuphulukana.
Inye into ekhoyo kubo kukuqinisekisa ukuba, nangona kunjalo, intengiso yokukhangela inqumla umsantsa kweli hlabathi litsha leenjini zokuphendula. Andicingi ukuba iimveliso ezithatha amanyathelo alithoba e-arhente nantoni na yokwenza imali ngesiphumo esithile iya kuba naphina ikufutshane ngokufanelekileyo njengoko ucofa amakhonkco kwaye bahlawulwe. Ngokucacileyo, ihlabathi lisingise kwiziphumo ekuhambeni kwexesha, kodwa kufuneka lifumane indlela.
Ndicinga ukuba i-UI esiyiphehleleleyo iboleka apho inokuthi ibheke khona, ngendlela engayi kubangela ukuba i-Anthropic yenze intengiso yeSuper Bowl ngathi. Ndicinga ukuba ungayenza ngendlela ehlawulwa ngokucacileyo kwaye iluncedo kwimibuzo yorhwebo.
Andazi ukuba uyakhumbula na, kodwa iAltaVista yazama ukusungula intengiso yokukhangela kwaye yavalwa lishishini kunye neentengiso kunye namanqaku kunye neWired isithi, "Unesibindi?" ngaphambi kokuba i-Overture iyenze ilungile, ngaphambi kokuba i-Google AdWords ize kwaye emva koko ilungelelanise ngokwenene. Kwaye ndicinga ukuba lo mbandela ubuziwe kwaye uphendulwe kakade. Abasebenzisi balungile ngayo kwiindidi zorhwebo. Imalunga nendlela oyizisa ngayo.
Kukho indlela yokwenza oko kuqhutywa ngegama elingundoqo, elinikezelwa ngendlela ekule fomati entsha abasebenzisi abanokuyikhetha. Kulapho sibheka khona kwaye yimveliso endifuna ukuyisungula kwaye ndibone ukuba iyafika na. Kodwa ukuba uGoogle akayifumani loo nto, kuya kuba nzima.
Ndinomdla wokubona ukuba olu nxibelelwano lwabasebenzisi luvela njani. ndiukubukela, yonke imihla, i-ChatGPT ine-riff entsha. Kwaye unokuxelela ukuba abakhange bayiqonde, kuba kunzima ukuyenza ibe yemveli. Kwaye yile nto wonke umntu ayifunayo, kukuba oku azive engowokuzalwa. Nangona i-10 ikhonkco eluhlaza okwesibhakabhaka ayizange ibe yi-10 ye-blue links kwi-Google ixesha elide. Kukho amava amaninzi afakwe apha endleleni.
Iminyaka engama-20. Ineminyaka engama-20.
Ke ndinomdla wokubona ukuba ivela njani kwaye ndiyafa ukubona ukuba uzama ukuyisombulula njani, kuba akubonakali ngathi akukho mntu uyaziyo. Intengiso yokukhangela lelona shishini linengeniso kwimbali yehlabathi. Ke ngoko kuvakala ngathi ilungile.
Ndiyayithanda idrafti yethu yokuqala. Sinengxelo eninzi entle kwi-UI yoyilo lokuqala lweScout. Sinezinto ezininzi esifuna ukuzongeza kuyo kwaye siphucule malunga nayo. Kodwa ndicinga ukuba siphume ngomzamo olungileyo wokuqala kwaye siza kuyilungisa ukusuka apha.
Kwaye ukuze ucace, isicwangciso sakho apho uya kukhulisa isiseko sabasebenzisi be-Yahoo. Abantu abaninzi be-Gen Z bayakubhalisela i-Yahoo imeyile kwaye uza kubamba enye yaloo msebenzi wokukhangela endaweni yokuzama ukuthatha isabelo ngokuthe ngqo kukhangelo lukaGoogle.
Linyathelo lokuqala elo.
Iphupha liya kuba kukuba baqale ukusikhetha ukuba sikhangele kwaye basiphawule kwaye bathathe isigqibo sokuya kuthi endaweni yomnye wabanye abafana. Kwaye kubantu abasele beyisebenzisa, ukusetyenziswa kwabo kuyanda ngemibuzo emininzi ngosuku, ngomsebenzisi ngamnye. Ndiyazi ukuba sikwinto ethile ngaloo nto kwaye ndiyathemba ukuba iza kufika.
Kodwa inxalenye yethisisi yesicwangciso seshishini kule nto yayikukuba sinesiseko esikhulu somsebenzisi, njengoGoogle, kodwa kwinguqulelo encinci, inguqulelo yendoda ehluphekileyo yokukwazi ukusasaza ngendlela efanayo abayenzileyo ngemodi ye-AI kwaye bayibeke kuzo zonke iindawo ezahlukeneyo zomhlaba. Leyo yikhasi lasekhaya kunye neeNdaba kunye neMidlalo kunye neMidlalo yeFantasy kunye nenguqulelo enye yaloo nto.
Sinemveliso entsha ezayo. Siphehlelele iimveliso ezintathu ezintsha zeFantasy kulo nyaka uphelileyo, enye yazo ibingumqhubi wetrafikhi omkhulu. Kwaye sasinonyaka omkhulu weFantasy. Nganye kwezi yindawo engaphezulu apho sinokuzisa khona abaphulaphuli abanokuvavanya iScout, kwaye ngethemba isuka apho.
Ndifuna ukugqiba ngokuthetha ngemali nemidlalo. Iimveliso ezintsha zeFantasy zilungile. Intshukumo kwezemidlalo ithi, "nkwenkwe, kufuneka ubheje nje kwezemidlalo ngoku." Ungayibona ngazo zonke ezi marike zokuqikelela. Lishishini labo elikhulu elo. Banemali eninzi yokuphosa. Baye babamba iqela labaxhasi. Ngaphandle kwezopolitiko, uhlobo lwesibini lwabantu abaziva bengaqhelekanga malunga nokungcakaza kwezemidlalo aluzange lubonwe ngaphambili ebomini bam.
Ecaleni koko, kufuneka sibheje kuyo nantoni na. Kwaye emva koko, uyikhankanye ngaphambili. Uze eYahoo nge-crypto kwaye emva koko u-stonks kwaye ngoku kukho ukungcakaza nje. Konke oko bekusoloko kuvakala kukungcakaza kum.
I-Crypto isoloko ivakalelwa njengenye indlela yokungcakaza. UStonks wayefana, "Kuthekani ukuba singcakaza nje ngokwenza imisonto yeReddit de iGameStop iye enyangeni?" Kwaye ngoku silapha nje, "Kuthekani ukuba singcakaza nje ngesiphumo semfazwe?" Kukho unxibelelwano oluhle kakhulu phakathi kwazo zonke ezi zimvo kunye nendlela abantu abaziva ngayo malunga nokungcakaza.
Uqhuba iFinance, elikhaya lamatye. Uqhuba iMidlalo, enokuba likhaya lokubheja kwezemidlalo. Ngaba uziva ngathi unyanzelekile ukuba uthintele ezona mvakalelo zimbi zomntu wonke apha?
Ngandlel’ ithile. Ngokomlinganiselo wonke umntu akwenzayo, ngoko ewe. Kwaye ngendlela, sikwenza oko kuzo zonke iintlobo zeendawo. Ngokwenene sizama ngamandla ukuba mfusa ngeendaba. Ngoku, i-algorithm inokukuthatha ekhohlo okanye ekunene ekuhambeni kwexesha. Kungumsebenzi wethu ngokuyinxenye ukunceda ukuseta ngokutsha ukuba rhoqo emva koko ukuze ungabi kude kakhulu ezantsi komngxunya womvundla kwaye unokubona imithombo engathathi hlangothi. Ndifumana izikhalazo ngalo lonke ixesha ukusuka kokubini ekhohlo nasekunene, ngoko ke mhlawumbi kuthetha ukuba senza oko kulungile. Ndicinga ukuba luxanduva olubalulekileyo olo. Siyithatha nzulu loo nto. Siba neencoko ezininzi ngaloo nto.
Andazi ukuba uyayazi na le nto, kodwa uApollo ngokwembali ungumnini kaKesare kwaye ngoku ungumnini weVenetian kunye nePalazzo. Kwaye incwadi yezemidlalo eVenetian Palazzo yiYahoo Sportsbook. Asiyisebenzisi. Yinto yokubeka uphawu kwaye kukho umxholo wethu kuyo yonke indawo. Siye saba neengxoxo ukusukela oko ndifikile apha malunga, “Ngaba kufuneka senze le nto yenziwe nguFanatics kwaye singene kwigazi lokungcakaza kwayeNgaba kufuneka siyenze ngokwethu? Ngenxa yokuba uApollo ziingcali kuyo, ngakumbi kunathi. Sagqiba kwelokuba hayi. Ayisiyiyo kuphela indleko enkulu yokutshona, sele ikude kakhulu, ulwa ukuba ube ngowesibhozo kwiphondo lase-Iowa. Siza kuhlala kude kuloo nto. Siya kuba ngumsasazi kwaye siya kuba phezulu kwi-funnel yazo zonke ezo.
Yinto ngokwembali into esizuze ilifa malunga neBetMGM. Kulapho siza kudlala khona ukuya phambili. Ngandlela thile, ezo zintengiso. Ukuba ucinga ngayo ngenene, siya kudibanisa izinto ezingathandekiyo kwaye siya kubandakanya ezinye zezinto eziqhutywa ziindaba ezijikeleze amathuba okubheja malunga nesihloko esithile ukuba kukho into yeendaba. Kodwa asisebenzi kuyo nayiphi na indawo.
Ngokuqinisekileyo.
Sisanda kubhengeza isivumelwano kunye neCoinbase nalapho sinxibelelana khona nabo ukuba uza kuthenga izitokhwe okanye i-crypto.
Unembali ende apha. Ndiyabuza nje, mhlawumbi malunga ne-vibes, akunjalo? Mhlawumbi i-stock market ibisoloko ingcakaza. Abanye abantu bangayenza loo ngxoxo. Kodwa umbono ngokwembali kukuba, kufuneka uvule i-CNBC kwaye ujonge izinto ezisisiseko zenkampani kwaye utyale imali kwinkampani ocinga ukuba iya kukhula ngokwenyani. Kwaye siye sakuvumela ukuba kube kukungcakaza ngoku. Yiloo nto i-meme stocks eyenze ngayo imali, ngendlela ecacileyo.
I-Crypto mhlawumbi yayisoloko ingcakaza kwaye sazenza ngathi yayiza kuba nkulu kunokuba yayiyiyo. Kwaye ngoku i-crypto yinxalenye yezemali kwaye ngoku ifana nokungcakaza ngakumbi.
Imidlalo yayingafanelanga ukuba nayo nayiphi na into yokungcakaza. Isizathu sokuba iiligi ziqhubeke zingcakaza kude, kwaye ke imali ichaphazele imidlalo kwaye ngoku wonke umntu ucinga ukuba kukho iskripthi se-NFL kwaye yonke imidlalo ikhutshiwe. Kwaye ungabona abadlali bangena engxakini.
Ndinqwenela ukuba iskripthi singabandakanya i-49ers ephumelele i-Super Bowl.
Ndinqwenela ukuba ibandakanye iiPackers. Ndinemiba yokwenyani malunga nePackers kwisiqingatha sesibini semidlalo, kwaye ndicinga ukuba kufuneka sithethe nababhali bombhalo.
Nangona uPat Mahomes efumana iminxeba ekungekho mntu wumbi uyifumanayo. Kwaye ngokunyanisekileyo, mhlawumbi iskripthi.
Yabona into endiyithethayo? Ngoko wonke umntu ucinga ukuba ilahlekile. Kwaye uTaylor Swift waphumelela iSuper Bowl yakhe yokuqala. Loo nto ayinangqondo kum.
Ndivumile. Ndiyavuma.
Kodwa bubukho bongcakazo obuye bakhokelela ekubonweni korhwaphilizo. Kwaye nangona iiligi ziyayazi, nangona abadlali beqala ukubanjiswa kwimisebenzi ehlabayo, imali iyaqinisekisa ukuba yingxaki leyo. Kwaye ngoku kuya kwenzeka kwiindaba, akunjalo? Iimarike zokubikezela ziza kwimibutho yeendaba, kubaxumi, basebenzisana neReuters. Kukho enye into eza kwenzeka apho unokubheja kurhwebo lwangaphakathi kwiindaba ngoku.
Usebenza kwezi nkqo, uthetha ngoxanduva lwakho, uthetha ngokwenza i-algorithm ingathathi hlangothi. Nantsi ingcinezelo. Kwaye ayilulo nje uxinzelelo, imali evela kumnini wakho we-PE oqhuba iikhasino. Kukho umva naphambili apha, kwaye andazi ukuba kukho nabani na oye wacinga ngemigca. Ndiyakubuza, uphi umgca? Kuba unokuguqula yonke iYahoo ibe yingcakazo ngomso, ngokusekelwe kwii-asethi onazo kunye noxinzelelo olukhoyo emhlabeni.
Ewe, ukusebenza ngasemva, kuya kufuneka ukuba ibe yitshekhi enkulu kakhulu ukuguqula iYahoo ibe yileyo, endingacingi ukuba ikhona,. Kweli nqanaba, ngokwenene lulwazi kunye nekhonkco.
Amathuba ezemidlalo abaluleke kakhulu. Bendikwindawo yokubheja yasekholejini kunye nabo bonke abahlobo bam abavela e-UCLA iminyaka engama-20 kunye nangaphezulu. Yenye yezinto endizithandayo endizenzayo minyaka le. Ekugqibeleni ndiphumelele ezinye kulo nyaka. Kufuneka ube neengxaki kwaye kufuneka ube nolwazi. Ukuba uye wajonga kwezi zakhiwo, i-Yahoo Sports, i-ESPN iminyaka, kunye nenomboloFire kunye nazo zonke iindlela ezahlukeneyo onokuyihlalutya ngayo, iFantasy ngokucacileyo ngumdlalo. Ayikokungcakaza, kodwa ngumdlalo. Kodwa iyinxalenye yomqolo wencwadi malunga nokuba yintoni na iYahoo Sports. Ngoko ndiyijonga njengekufutshane naleyo.
Andifuni ukunika impendulo ye-BS yezopolitiko. Nam andifuni ukwenza ngathi ndiyincutshe. Ndiyazi ukuba esinye seziqendu zakho zokugqibela sasikulo mxholo kwaye ndimamele yonke into kwaye ndicinga ukuba yonke ingxabano eniyenzayo kuba kutheni into yokungcakaza yingxabano esebenzayo. Kwaye ke ndiyaliqonda icala lekhontrakthi yeendlela ezimbini kuyo. Nakwintengiso yangaphakathi,kukho umntu kwelinye icala obhejayo kwelinye icala. Ukubheja.
Andazi ukuba izakuphelela phi. Ukuba iyaphela apho le nto ingekho mthethweni, ngoko ngokucacileyo asiyi kuba nayo. Ukuba isemthethweni, ithandwa kakhulu.
Sihlala sicinga ngenyathelo elilandelayo umntu aza kulithatha ukuze afezekise nayiphi na injongo abazama ukuyiphumeza ngolo suku besebenzisa iimveliso zethu. Leyo eneneni yinto etshiziyo esithetha ngayo kwaye sizame ukuyakhela kwaye sihlala sizama ukwenza umsebenzi ongcono ekuhambeni kwexesha. Andikwazi ukucinga ngenyathelo elilandelayo elisisiseko ezantsi komsinga kunokuya kwiFanDuel okanye ukuya eCoinbase emva koko ukufundileyo kwiMidlalo yeYahoo okanye yezeMali. Ke kufuneka ndibe nayo njengenxalenye ephambili yemveliso. Kufuneke ndi. Apho kuya kugqitywa khona ezo ntloko zisuka kum. Kodwa ndiyayifumana ingongoma yakho ngokuqinisekileyo kuyo.
Kum, ukuthelekisa kushukela okanye, andazi, utywala. Zombini ezisemthethweni, zombini zithandwa kakhulu, kwaye zombini zimbi kuwe ngokugqithisileyo, akunjalo? Sakhe imilinganiselo emininzi malunga nokugqithiswa kweswekile kunye ne-booze. Sisebenza kakuhle kuyo kwaye abantu basawela emphethweni ngalo lonke ixesha.
Akukho migaqo yeemarike zokuqikelela ngokwenene, akunjalo? Kwaye unyanzeliso lokuba ayikokungcakaza ngokwenene kugcina uninzi lwezinye izithethe kude. Uthethe kakhulu malunga nemilinganiselo yakho. Kwaye ndithi kuyahlaziya ukuva uthetha ngebhrendi kunye nokuthumela itrafikhi kwiwebhu. Le yindawo apho ndicinga ukuba ixabiso lakho liya kuba phantsi koxinzelelo ngenxa yokuba imimiselo ayikho. Ingaba ukhona umgca wakho?
Umgca uya kuba yinto ekuya kufuneka sicinge ngayo ngakumbi ukuba besisebenza kuyo nayiphi na indawo. Yiyiphi, kwakhona, sijonge ukubandakanya ukurhweba kwaye sagqiba ekubeni singcono njengeqabane elithumela i-traffic ezantsi. Mhlawumbi iyafana, “ngaba sithatha iintengiso kwiinkampani zesiselo, kwiBud Light?”
Iyahlakesi. Ngaba uyazi ukuba kutheni i-FDR yaphumelela unyulo luka-1932? Yayikwincwadi ka-Andrew Ross Sorkin ka-1929. Yayingeyiyo iDepression, yayiyiProhibition. Nam andicingi ukuba sihamba ngolo hlobo. Ndicinga ukuba ezi zinto, mhlawumbi kwinqanaba elithile, zilapha ukuhlala. Kwaye ngaloo ndlela, bayinxalenye ebalulekileyo yamanyathelo alandelayo abantu abawathathayo kwiimveliso zethu. Ke ndicinga ukuba siyindawo efanelekileyo kakhulu loo nto.
Kwangaxeshanye, asiyiyo inkampani efanelekileyo ukuba sizisebenzise ngokwethu. Awuyi kusibona sisihla ngaloo ndlela, kunokwenzeka. Mhlawumbi omnye wabo uya kuzama ukusithenga kwaye asingene kuyo. Ndayibona ukuba inokwenzeka. Kodwa ngenye indlela, sibuyele kwindawo yokudibanisa.
Ke lowo ibingumbuzo wam wokugqibela ngokwenene. Ufikile.
Siyenzile. Siyenzile.
Izabelo zabucala zidla ngokufuna ukuphuma. Oko kunokukhangeleka ngathi iYahoo iya kuluntu kwakhona. Isenokubonakala ngathi kukufumana. Ngaba unesiphumo osithandayo engqondweni, okanye unomda wexesha?
Mntu, bendiwufumana lo mbuzo. Ndiyazi ukuba nina ninemithetho kule nto, ukuba akukho nto ingekho kwirekhodi e-UK. Ndandidliwano-ndlebe nomntu waseCannes kwaye ndenza ibinzana elingalunganga, kwaye ngokukhawuleza, kwakukho inqaku esasisiya kuluntu, kwaye lenze indlela eya kwi-CNBC. Kwaye kwakungekabikho nangayiphi na indlela apho sasikhoyo.
Ithande ukuba sisihloko se-catnip malunga ne-Yahoo abantu abanje, "Owu, inini i-IPO?" Baninzi abantu abaphambi kwethu abazii-IPO zetriliyoni-dollar mhlawumbi kuqala kunye nabanye abantu abazibuzayo.
Ndiyakha le nto ukuze sibe yinkampani yoluntu esempilweni kwakhona, apho ungazabalazi ngekota ukuya kwikota, nto leyo endicinga ukuba yintoni eyafaka uYahoo engxakini kwixesha elidlulileyo. IAOL yaba sengxakini ngaphambili. Siyakhela kuloo nto, ngokuqinisekileyo. Kusafuneka sihambe ixesha elide ukuze sifikelele kwinqanaba apho sikulungele ngokwenene ukuba sesidlangalaleni iminyaka emihlanu emva kokuba siye esidlangalaleni, hayi nje imini esiya kuluntu.
Oko kuthethiweyo, ndicinga ukuba imbali ye-PE yeyokuba bangathanda ukuthengisa. Oko kungaphezulu kwemodeli yabo, kuba ukuphuma kwemali ngokukhawuleza. Akunyanzelekanga ukuba balinde, bathengise phantsi njengomnini omkhulu. Loo nto idala iingxaki zayo.
Oko kwathiwa, sithetha kakhulu nge-IPO kwiintlanganiso zethu zebhodi, kwaye ibhodi ingaphezulu nje kweApollo. Kukho abantu abazama ukukhaba amatayara kuthi ixesha elide. Okukwanjalo, ngendlela, iphetha ngazo zonke iintlobo zeendaba ezingaqhelekanga. Ndifumana iifowuni zonkeixesha kuba elinye icala le-PE lilo, bakhaba itayara ngalinye kwaye bavumele lonke itayara ukuba likhatywe. Bahlala befumana umnxeba malunga neendawo ezahlukeneyo zeYahoo.
Kodwa inyaniso kukuba, i-Yahoo inamandla ngakumbi kunye. Ithisisi ekuqaleni yayiyeyokuba mhlawumbi ungazahlulahlula ezi zinto, kwaye ungathengisa ezeMali, ungathengisa iMidlalo, kodwa kuya kufuneka uyenze kwangolo suku lunye. Konke kuya kufuneka kuhambe kanye, kuba yinkqubo yendalo. Umsebenzisi ophakathi we-Yahoo usebenzisa ezimbini okanye ngaphezulu kweemveliso zethu. Kwaye benza, njengoko besithethile, bathumela itrafikhi omnye komnye. Inxalenye yedatha yegolide kukuba sinazo zonke kunye. Kumxholo wazo zonke ezinye iinkampani ezilapha phandle, asisaxatyiswanga kakhulu koko sikuzisa etafileni.
Ngandlela thile, yinxalenye yesizathu sokuba sikhulu njengoko sinjalo. Kwezinye iindlela, kuseyinxalenye yomngeni apho kufuneka siye khona. Leyo ngokwenene yindlela esithetha ngayo kwaye siyijonge, kwaye izigqibo esizenzayo zeze-IPO yexesha elizayo. Kodwa ukuba kukho umntu okrelekrele ngokwaneleyo, andazi ukuba bangasivumela ukuba sifike apho.
Ewe, Jim, oku kube kuhle. Ndikuthandile kakhulu ukuthetha nawe. Kulungile ukuthetha nenye i-OG ye-intanethi, zombini ngeembali ezingaqhelekanga ekwabelwana ngazo kunye ne-AOL. Ndimele ndithi, kukho okungaphezulu kokugquma ngaphantsi kwesi siqendu kunokuba nabani na angakwazi. Kodwa ndiyalixabisa ixesha. Enkosi kakhulu ngokuba kwi-Decoder.
Kuhle. Ndiyabulela ngokuba nam. Enkosi.
Imibuzo okanye izimvo malunga nesi siqendu? Sibethele kwi-decoder@theverge.com. Ngokwenene siyayifunda yonke i-imeyile!
