Nhasi, ndiri kutaura naJim Lanzone, anova CEO weYahoo.
Izvo chaizvo hazvigoneke kupfupisa iyo Yahoo nyaya, asi iyo pfupi vhezheni yacho ndeyekuti kare Yahoo yakabhadhara Google kuti imhanye bhokisi rekutsvaga pawebhusaiti yayo, uye chaizvo zvese zvaenda padivi kubva. Iwe uchanzwa Jim achitaura nezvechibvumirano ichocho sechivi chekutanga chaYahoo, chaizvo. Mushure menguva refu yakatevedzana yekubatanidza uye spinouts uye nguva isinganzwisisike apo yaive chikamu cheVerizon, Yahoo yave zvakare yakazvimirira, yakavanzika kambani. Uye ine zvivakwa zvakakura mumitambo nemari, uye, zvinopesana neyese, email, uko iri kukura nevechidiki. Gen Z vanoda Yahoo Mail, vanhu. Makanzwa pano pekutanga.
Zvose izvi zvinoreva kuti Yahoo inobatsira uye inokura, maererano naJim, asi ndakanga ndichiri nemimwe mibvunzo mikuru pamusoro pekuti kukura uku kuri kuenda kupi. Yahoo ichiri yechitatu-nzvimbo yekutsvaga injini uye ichangotangisa itsva AI-powered yekutsvaga inonzi Scout, asi vari kuedza chaizvo kutora chikamu chemusika kubva kuGoogle? Iko kudyara kukuru mukushambadzira kwechinyakare ibheti yakanaka apo vagadziri nevapesvedzera vari kutora hanya zvakanyanya? Uye nezvakawanda zvemitambo uye zvemari zvachinja kuita kubhejera kwakatwasuka, Jim ane chero mitsara mitsvuku yaasingadambuke nemaapuro maviri makuru painternet?
Vegeji vanyoresa, musakanganwa kuti munongowana mukana wekushandisa pasina kushambadzira Decoder chero kwaunowana mapodcasts ako. Musoro pano. Kwete munyoreri? Unogona kusaina pano.
Pane zvakawanda mune ino, kusanganisira imwe yesango Decoder org chart terminology uye zvinosvika kune vanhu vaviri vane nhoroondo refu pawebhusaiti vachiedza kuuya neakadzika mareferensi ekare memes. Iko kuchovha, uye Jim aive akanaka mutambo.
Jim aivewo nerd hombe nezve ad tech, uye takashandisa mazwi mazhinji tichitaura nezve danho rake rekudzima chikamu chebhizinesi reYahoo ad uye kuisa mari muchikamu chiri kukura. Heino rondedzero yekukurumidza - inzwa wakasununguka kudzoka kune izvi kana zvakanyanya wonky, ndinovimbisa kuti uchazviwana, hazvina kuoma.
A supply-side platform, kana SSP, is tech iyo app, site, kana platform inogona kushandisa kutengesa nzvimbo kune vashambadziri. Iwe une hesera - izvo zvinopihwa - uye vashambadziri vanoshandisa iyo SSP kutenga iyo yekutanga. Yahoo yaive neSSP hombe, asi Jim akaivhara makore mashoma apfuura achifarira kuisa mari mukuda-kudivi chikuva, kana DSP, iyo inoshanda neimwe nzira kutenderedza: Mushambadziri anoti anoda kusvika kune imwe nhamba yevanhu, uyezve puratifomu inoita otomatiki auctions munzvimbo dzese nemaapps kuratidza kushambadzira. Iyi ndiyo mari hombe - ndiwo maitiro anoita Google mari yakawanda pawebhu, semuenzaniso.
DSP hombe haingounze kushambadzira pawebhu kana mumaapps, chero. Iwe uchanzwa Jim achitaura nezve CTV, iyo inomirira maTV akabatana. Ese aya ads mukutepfenyura maapplication? Kununurwa nehombe DSPs, kusanganisira Yahoo's, inoshanda neNetflix uye Spotify.
Zvakanaka: Jim Lanzone, CEO weYahoo. Apa toenda.
Iyi bvunzurudzo yakagadziridzwa zvishoma kureba uye kujeka.
Jim Lanzone, iwe ndiwe CEO weYahoo. Kugamuchirwa kuDecoder.
Zvakanaka kuva pano.
Ndiri kufara kutaura newe. Nyaya yangu yega yakaputirwa muchinhu chave ikozvino Yahoo chaunoshandisa. Ndakamboshandira AOL, iyo yakaroverwa muYahoo munhevedzano yekutora. Ndinoziva kuti uri kufunga zvakawanda nezve Yahoo nhasi uye remangwana rewebhu uye hukama hwayo kune yakakura network yatinoshanda tese pairi. Saka ndinofunga kuti pane zvakawanda zvekusunungura ipapo.
Ini ndinoda kutanga nenhoroondo yangu pachangu neYahoo, nekuti ndakatanga muhunyanzvi hwekutapa nhau paEngadget pamadhora gumi nemaviri positi apo yaive yeAOL. Iyi yaive nguva isinganzwisisike munhau kuti ndicho chinhu chawaigona kuita. Uye svondo rapfuura, wakazivisa kuti uri kutengesa Engadget kune chinhu chinonzi Static Media. Nditore mukati meiyo sarudzo yekutengesa Engadget. Iwe uchangobva kutengesa TechCrunch. Chii chiri kuitika pano?
Chokwadi yaive yekupedzisira isiri Yahoo brand kutengeswa. Kubva patakazoburitswa muVerizon munaGunyana 2021, tanga tiri mubishi rekugadzirisa portfolio uye zvine musoro kuenda kumberi. Ndine chokwadi chekuti tichataura nezvazvo.
Asi izvo zvinodzokera kumashure, "Sei tichiri pano mushure memakore ese aya? Kodzero yedu yekuvepo ndeipi? Kodzero yedu yekukunda ndeipi?" Uye chaizvo iyo refu nyaya ipfupi yeiyo inodzokera kune yekutanga chinangwa chekambani: kuve gwara rakavimbika kune internet. Muna 1995, zvaireva kukubatsira kuwanawebsites. Muna 2026, zvinogona kureva marudzi ese ezvinhu zvakasiyana. Asi ndipo patinenge takasimba. Ndiko kwatichiri kusimba mushure mezvinhu zvese zvakapfuura nekambani mumakore apfuura.
Patakasvika apa, pakanga pachingori nezvizhinji zviri kuitika. Takanga tine bhizinesi rekutumira network. Iyo kambani yakange yanyura kure mumarudzi ese enhau uye kure nenhoroondo yayo seyakawanda yeaggregator nenzvimbo yekukubatsira kuwana kwekuenda kune iyo midhiya. Uye zvakare, tinogona kutaura pamusoro pezvatinofunga nezvazvo. Asi pakati peTechCrunch, Rivals, iyo yatakatengesa, Engadget, uye zvimwe zvakawanda zvidiki zvivakwa, pakupedzisira zvakare AOL, takatengesa zvakare muQ4, saka kune rimwe divi, ndezvekutarisa. Uye kune rimwe divi, kana zvasvika kune zvivakwa zvakaita seTechCrunch uye Engadget, kana iwe uchifunga nezve izvo zvatinoita isu tichiita midhiya, ndezvechokwadi kupa mamiriro ezvigadzirwa zvatiri kushanda mumapoka iwayo. Isu hatisi nzvimbo yekuenda kune nhau dzinotyora. Uye ndosaka Engadget neTechCrunch vakawana dzimba dzine, muzviitiko zvese izvi, mhuri dzemhando dzaive dzakatarisa tekinoroji kana midhiya-yakatarisana uye dzichinyatsoita rudzi irworwo rwenhau, izvo zvisiri izvo zvinoitwa neYahoo.
Ndinoda kunyura mune izvozvo kune imwezve imwe turn. Ini ndinofunga "hatisi nzvimbo yekutyora nhau," iyo ine valence yakasiyana kana iwe uchitaura nezvazvo mune zvemitambo uye zvemari.
Kugadzira iyo nhau kana kushambadzira iyo nhau, handiti? Zvichienderana nekuve muunganidzi wevamwe vanhu vari kuzviita.
Ndicho chimwe chikamu chandiri kuda kuziva nezvacho. Yahoo yakatenga Artifact, yaive yakanaka chaizvo AI-powered nhau app yakatangwa nevatangi ve Instagram. Ndakataura naMike Krieger naKevin Systrom nezvazvo mumakore apfuura. Chimwe chezvikonzero zvavakabuda mubhizinesi iri vakaritengesa kuYahoo vaive vakaita sekuti, "Hapasisina dandemutande rakakwana rekuunganidza zvakare. Nhau pawebhu chinhu chiri kudzikira uye chaizvo chiitiko chose chiri pasocial."
Yahoo ndeye aggregator. Ndakambokunzwa uchitaura izvozvo. Ndizvo zvauri kutaura zvino. Iko kukosha pano kuunza zvese pamwechete uye kupa vateereri. Uri kupererwa newebhu kuti uunganidze here? Nekuti iri, kwandiri, ndiro dambudziko rekutsanangura renguva yedu izvozvi.
Isu tinonyanya kufarira izvozvo. Uye ndine chokwadi chekuti tichataura nezve AI yedu yekutsvaga injini yatakatanga, asi icho chikamu chikuru cheiyo thesis kuseri kwaizvozvo zvakare. Kukosha kwedu kwechigadzirwa ichocho kuri kuita zvakanaka nevashambadziri muwebhu yakavhurika.
Asi ini ndinonyatsofunga kuti nyaya yavo hombe neArtifact yaive vateereri, rinova dambudziko rine vanhu vazhinji. Zvakaoma chaizvo, kunyanya munhau, kuvaka vateereri vechiyero, kungave muna 2024 patakatenga Artifact kana nhasi. Uye saka yaive diki mushandisi base yechigadzirwa chinotyisa kwazvo. Uye icho chigadzirwa chaive aggregator. Ndinofunga kuti yakarova masources akawanda. Isu takarova zvakanyanya neYahoo. Zviuru zvevaparidzi.
Kuve nemadhiri akananga nevashambadzi kuti vaunganidze zvemukati nesu chave chiri chikamu chenhoroondo yekambani kudzokera kumashure makumi maviri-pamwe makumi emakore. Isu tinovatumira traffic, uye muzviitiko zvakawanda, tinogovana mari. Icho chagara chiri chikamu chenhoroondo yeYahoo uye nezvayakaita zvakanaka. Pane zvinhu zvakawanda zvisina kuitika, izvo zvisina kufamba zvakanaka. Asi patakapinda mucompany, kwayakanga ichiri kusimba ndipo patakanga tichiri kuita izvozvo muzvikamu zvine basa.
Artifact kwaive kubvuma kwedu kuti izvo zvatakagara nhaka pamwe yaive isiri yakanakisa tsoka yekuve chigadzirwa chikuru munzvimbo iyoyo. Tese taive mafeni eArtifact; Ndaive, pachangu. Kazhinji, kana iwe ukawana zvakadaro, unovapinza muBorg, kune humai. Takaita zvakapesana. Isu takangoisa iyo Yahoo logo paArtifact app ndokutanga kubva ipapo ndokungoibvuma.
Chimwe chezvinhu izvo Yahoo inoita zvakanyanya isu takakura kwazvo. Tine vateereri vakawanda. Uye isu tinogona kutendeutsa iyo hosi yemoto pane zvigadzirwa zvikuru kana tikazvivaka. Ndicho chikamu che thesis yedu yekuti taizokudza sei bhizinesi iri, izvo zvinobvumwa zvave shanduko huru.
Izvi zvave nguva yako isati yasvika, asi patakatanga The Verge muna 2011, dhiri redu rekutanga rekubatana raive neYahoo uye hose yedu yekutanga hose yemoto yaive yahoo.com.peji rekutanga. Uye ndaigara pasi ndichiedza kufunga kuti ndedzipi nyaya dzaizoiswa ipapo. Ndakaita hurukuro dzese idzi. Chaizvoizvo, mhinduro ndeyokuti, "hauchazoziva." Saka takabva taita ongororo yese iyi uye takaona kuti Yahoo algorithm yaida nyaya dzehove. Handisi kutamba. Dzakanga dziri hove chaidzo.
Ndinotenda izvi.
Uye neChishanu, nekuti ini ndinobva kuWisconsin, taizove neChishanu Hove kuThe Verge uye taizonyatsotsvaga nyaya dzehunyanzvi hwehove uye kuunganidza iyi yese Yahoo traffic. Uye izvi zvichida zvine zvakawanda zvinokanganisa kufunga kwangu pamusoro pekuti ndingashandisa sei pfuma yevhidhiyo, kunyange ikozvino muna 2026. Sezvausingafaniri kuita izvozvo.
Zvose pamusoro pehove.
Rudyi. Ehe. Iyo Verge inokatyamadza nezvehove pasi payo zvese. Zviri chaizvo nezvehove. [kuseka]
[kuseka] Hongu. Ehe.
Mafungiro anga ari, "Kana ndikatamba kune iyi algorithm, inozoenda." Izvi hazvigone kugadzikana. Uye saka isu tinofanirwa kuvaka chimwe chinhu chinogadzika maererano nezvacho uye kuunganidza ese algorithmic traffic munzira." Ndiwo maonero angu enyika: Tinogona kudzingirira SEO, asi SEO iri kuenda kune vanhu. Isu tinogona kudzingirira chero maitiro e-Instagram uye chinja kubva kuNhau kuenda kuReels, kudzokera kucarousel, chero Adam Mosseri anoda kuti tiite, asi izvo hazvigoneke.
Ndiri kubvunza mubvunzo uyu nezve aggregators uye kutengesa makamuri enhau kwauri nekuti ndiri kushamisika kana Yahoo seaggregator yevateereri inogona kusimudzira kune iwo makamuri enhau. Nekuti zvandiri kuona ndezvekuti Google sesosi yetraffic iri kuenda. Twitter kana X haitumire zvinongedzo kune chero ani zvake, saka sesosi yetraffic, iri kuenda. Kuendeswa kudzimba dzenhau kuri kudzikira.
Uye kana iwe ukangotarisa mamiriro epasirese, iyo tech media iri kuderera. Media iri kudzikira. Mapepanhau ari kuvharwa. Muchinzvimbo ichocho seaggregator, unofunga nezve simba iroro here? "Kana isu tisina kugadzikana, isu hatizove nezvinhu zvakakwana zvekuunganidza"?
Tarisai, Yahoo yakanyatso kuwana chimwe chinhu kubva mukuve aggregator mumakore apfuura, saka handisi kuti haina hudyire zvachose. Asi kudzokera kumashure kwekutanga, basa reYahoo raive rekubatsira vanhu kuwana mawebhusaiti, handiti? Uye ipapo mapurogiramu, uyezve nyaya pamusoro pemakore. Asi isu tazvitora zvakanyanya pano, kuti ibasa redu kubatsira kutumira traffic kuzasi, kuti ikubatsire kuvaka iyo mhando. Isu tiri panzvimbo imwe chete. Ndinoreva, isu tine SEO uye isu zvirokwazvo tiri munzvimbo imwechete. Uye zvino nekutenda, pamusoro pe70% yekushanya kwedu kwakananga. Uye isu takavaka iro divi rebhizinesi.
Saka ndinonzwisisa zvauri kutaura, uye ndinofunga kuti zviri kutyisidzirwa. Ini ndinofunga kuti maLLM ndicho chikonzero chikuru chekuti vari kutyisidzirwa, neAI modhi muGoogle iri dambudziko guru. Ingangove pie mudenga, asi ndine imwe nhoroondo mukutsvaga uye ndakamboona izvi zvichiitika nezvimwe zvinhu zvakavakwa nechikwata changu.
Ini ndakanaka kana indasitiri ikakopa zvimwe zvezvinhu zvatakangobva kuita neYahoo Scout, kwatakanyatso kujekesa nekubatanidza zvakajeka uye takakotama kumashure kuyedza kutumira mamwe traffic kuzasi kune vanhu vakagadzira izvo zvakagayiwa neLLMs kugadzira mhinduro dzavanga vachipa nemachatbots. Yedu inotaridzika zvakanyanya sekutsvaga kwechinyakare uye inofambiswa nendima. Haisi chatbot iri kuyedza kuita senge munhu uye kuve shamwari yako.
Kunze kwenyaya yekushambadzira, yatinogonawo kutaura nezvayo. Iyo Claude ad, iyo inotyisa interface ine chatbot, isu hatiite izvozvo. Asi isu tinonyatso batanidza zvakawanda kune vaparidzi. Isu tiri kutarisira kuti kwete isu chete, asi kune dzimwe injini mune ramangwana, iyo inova yakawanda yemushandisi interface yezvinhu izvi. Vaparidzi ivavo vakakodzera, uye isu hatisi kuzove nemukati mekudya kupa mhinduro huru kana vaparidzi vasina hutano.
Ini ndinofunga kuti Google ingadai yakaguma neimwe yakafanana interface dai vakatanga kubuda gedhi. Kamwe ChatGPT yakavarova kumusika, zvisinei izvo zvakaitika, vaifanira kutamba-kubata kudzivirira vanhu kubuda ropa kuChatGPT. Ini ndinonzwira tsitsi kuti sei vakazviita, asi ndinovimba kuti handipo panoperera indasitiri.
Iwe unogona kuona Google iri kufamba mutsara wakaoma ikozvino nemuparidzi wavohukama, nemangani ma link ari mumibairo yavo, masanganisiro avanoita kushambadzira. Pachiratidzo chimwe chete, iwe unogona kuona ChatGPT uye OpenAI vari kufamba mutsara wakaoma zvakare, handiti? Ivo havasati vanyatsonzwisisa ruzivo rwavo rwekushambadzira.
Asi vakaguma ipapo, ndinofunga, kwete netsaona. Dzakavakwa nevatsvakurudzi. Uye saka, hongu, yekutanga mushandisi interface yaive neboka rezvinyorwa. Zvaiita sokunge mumwe munhu payunivhesiti akanga anyora bepa retsvakurudzo. Isu takatsigira mune iyo kuve iyo interface yekuti izvi zvinofanirwa kutaridzika sei netsaona. Asi handiwo maitiro aanofanira kutarisa uye kushanda kuti ape mhinduro huru. Ndinofunga isu tinogona kuita zvakawanda kutumira traffic kuzasi, uye isu takaedza kuzviita. Kuchiri mangwanani, saka pamwe izvo zvinozoguma mune zvimwe zvezvigadzirwa. Zvinoda, kuti kushambadza kushande.
Ndinofunga kuti ndiwo mumwe mubvunzo wangu pano. Ndinoziva kuti wakaita zvakawanda padivi rekushambadzira rebhizinesi. Wakatengesa zvimwe zvidimbu, wafunga zvimwe zvidimbu. Ndinoda kuuya kwazviri. Asi regai ndingobvunza nezve simba rekutumira traffic kuzasi. Izvi hazvisi izvo zviri kuitwa nemumwe wevakwikwidzi vako. Vari kubata traffic yakawanda uye yakawanda mukati memagadheni avo akakomberedzwa. Ivo vari kugadzira akawanda uye akawanda mafomati. Vese vari kusangana pakuva kupuruzira vhidhiyo. Unogona kungozviona, handiti? Zvese zvinoshanduka kuita gakanje pakupedzisira nekushanduka-shanduka.
Iwe hauna kuita izvozvo chaizvo. Pane zvimedu uye mabhobho paYahoo properties, asi iwe hauna kunyatsotora nzira yekuti, "Zvakanaka, tichavhara gadheni iri. Tichatenga zviri mukati. Tichazviisa pano. Zvose chiitiko chimwe chete uye tinogona kuchishandura sezvatinoda." Unoita kunge wakazvipira kutumira traffic kuzasi. Izvozvo zvinobva kupi? Ikoko kunongova chitendero chaunodavira here? Ndizvo here? Kana kuti pane chikonzero chebhizinesi cheizvozvo zvakare?
Ndinofunga zvinogona kuva zvose zviri pamusoro munyaya iyi. Tinogona kunge tichingova Pollyanna nezvazvo kana kufunga kuti mutsauko kana chero. Asi chekutanga, tinofunga kuti vanhu vanoda kuenda zasi kune vaparidzi. Chechipiri, isu tinofunga kunyatsokwanisa kutarisa masosi kana kutevera uye kuenda kunotora rumwe ruzivo chinhu chakanyanya kudiwa nemushandisi. Ndiwo musimboti kune chinodiwa nemushandisi mukutsvaga, ndiko kwatiri kutamba chaiko.
Isu hatisi chimiro chikuru chemutauro. Isu hatisi kuzove nzvimbo yaunouya kuzonyora. Isu takanyatso kuburitsa Scout seinjini yekupindura. Chikamu cheiyo ibasa rechinyakare rekutsvaga injini. Isu tiri kutanga zvakare zvakabatanidzwa mune yedu yekutsvaga injini ruzivo. Saka zvakatonyanya kufanana nekubva pakuenda.
Asi zvakare yakakosha kukosha kwezvigadzirwa zvedu, zvechokwadi. Taifanira kuita zvakawanda kufungisisa patsva. Iyo Yahoo peji yekumba yatakagara nhaka muna 2021 yakanga yanyura mukati memakore kusvika pakuva imwe nyaya yekudzvanya uye kure nekuve portal, uye ndine tsitsi zhinji nemaitikiro azvakaita. Tinogona kuchera nzira yose munhoroondo yekambani. Ndinofunga kuti inodzokera kuchivi chekutanga chekutsvaga kuGoogle, izvo zvakaitika. Inhema kuti yakarohwa neGoogle. Yahoo haina kana kutsvaga. Vakaita chibvumirano chebhizinesi.
Rudyi. Powered by Google.
Zvingaite sekuti kana Google nhasi, papeji yega yega mhinduro dzekutsvaga, yakabatana neChatGPT ine logo yeChatGPT uye yakabhadhara ChatGPT kuti iwane rombo. Ndizvo izvo Yahoo yakapa kuGoogle munaJune 2000. Kubva panguva iyoyo zvichienda mberi, yakanga iri kambani inorwisana nemaitiro eGoogle uyezve Facebook. Zvino sekambani yeruzhinji yainetsekana, zvakangooma kuita sarudzo chaidzo. Asi panguva iyoyo, yakadonha kubva pane iyo portal chiitiko, chandinofunga kuti vanhu vazhinji vaikoshesa chaizvo - pamwe kwete seyakanyanya kukoshesa Google. Saka pakanga paine mhute yehondo yakawanda ipapo.
Panguva yatakanhonga, yakanga yatova nhau iyi. Uye isu tinofunga kuti vanhu vanoda zvimwe zvekushandisa mune yedu peji rekutanga. Ivo vanogona kuenda zasi kuNhau kana kuSports kana Zvemari, asi munzvimbo iyoyo, saka yakawanda yeaggregator.
Ndicho zvakare chimwe chikonzero nei iwe uchizoona pfupi-fomu vhidhiyo, nekuti iyo yave nzira chaiyo yekushandisa nhau neruzivo. Asi isu tinofunga kuti kuunganidza chinhu chinodiwa nevanhu kubva kwatiri. Uye kuti tiite izvozvo nemazvo, hatisi kuzove isu tichigadzira zvese zvirimo isu pachedu. Tinofanira kubatana nevaparidziuye kuvatumira traffic.
tHavana kukumbira mvumo yezvinyorwa zvakapinda mumitauro mikuru yepakutanga. Kunyange nanhasi, munhu wese achiri kuda Google kuti abude ipapo. Unogona kukumbira vanhu kuti vasiye kukambaira iwe, unogona kutumira kumisa uye kurega, asi zvakanyanya kuoma kuzvidzivirira. Asi mushanduro iyoyo yepakutanga yemhando imwe neimwe yemutauro mukuru, zvinyorwa zvakangotorwa. Uye hongu, ndinofunga kuti zvakanga zvisiri izvo.
Chikonzero chandiri kusundira pane izvi zvakaomarara ndechekuti, imwe, ndinofunga zvinozorodza kunzwa aggregator achitaura nezve kugovera nenzira iyi. Hazviitike kazhinji. Uye vese vevakwikwidzi vako vakuru, mumwe, vese vakatsigira vhidhiyo. Nenzira ipi neipi, ivo vakasimudzira kuvhidhiyo. Asi kana iwe ukatarisa kune makuru aggregator, uye ivo vanotaridzika senge mapuratifomu eruzhinji chikamu chikuru, hapana chavanobhadhara pane zvavo.
Instagram haibhadhare chinhu kune Instagram influencers. Izvo zvese zvibvumirano zvemhando kumusoro uye pasi. X ine chero mari yekugovera X iri kuita, asi zvisinganzwisisike uye zvinokurudzira zvinhu zvisinganzwisisike zvekuti handifungi kuti zvinoverengera vaparidzi. YouTube mitengo iri kuderera. Kana iwe ukabvunza vanhu vanoita YouTube Shorts, ivo havasi kuita mari yakakwana paYouTube. Simba reGoogle, Google haina kumbobhadhara zvirimo. Chivi chekutanga chebhizimusi rekuburitsa yaive yekutenda kwaJona Peretti kuti anogona kuenda kuhutachiona neBuzzFeed zvekuti Facebook yaizomanikidzwa kumubhadhara mari mune imwe mhando yetambo yekutakura tambo mamiriro asina kumboitika.
Vaparidzi vose ava vakarova matombo neimwe nzira. Vese vasvika, "vashandisi vachatigadzirira zvinhu zvemahara." Makambani ose aya akaiswa zvakasiyana, anokwikwidzana nenzira dzakasiyana, asi kana iwe ukangozvitarisa uye uchitsvedza, vose vakafanana, "Hatifaniri kubhadhara chinhu, nokuti vashandisi vachagadzira mavhidhiyo pasina.
Uye iwe uri kuti, "Kwete, isu tinofanirwa kubhadhara imwe mari yezvinyorwa kubva kune mamwe eaya makamuri enhau nekuti pane zvimwe zvinodiwa nemushandisi." Iyo margin inoshanda sei kwauri? Vanhu vese varikuita mari kupi pano?
Zvakanaka, kwatiri, kune rev shares. Saka hatisi kunyora cheki kuti tive nezviri mukati. Icho chaicho chibvumirano chedu chekushamwaridzana. Uye rangarira, kutsvaga zvakare kwaive nechibvumirano chekushamwaridzana, chinoti, "iwe utisiye isu kukambaira iwe, tobva tave nechidimbu, tobva takutumira traffic." Uye mukutsvaga, ndizvo zvatiri kuedza kudzoka uye kudzoreredza indasitiri kwairi.
Kune yese yeYahoo, ndingati mutsauko ndewekuti, muchigadzirwa chese chauchangobva kudoma, vatsikisi vari kugadzira zvirimo zviri zvepuratifomu - tweet, Instagram post, vhidhiyo yeYouTube - netarisiro yekuti iwe uchaunganidza vateereri ipapo uye / kana ivo vanozotanga kuvaka mhando kuti vadzose kune yako pfuma.
Muchiitiko chedu, uri kudya zvimwe zvezvirimo nechiratidzo chako ipapo, sezvaunoziva kubva kumazuva ehove, uye zvino zvinokutungamirira iwe kudzika. Saka ingori muenzaniso wakasiyana. Uye mune yedu modhi, zvakanyanya zviri mukati memuparidzi, maringe newe kundigadzirira chigadzirwa, izvo chaizvo zviri kuitwa nemunhu wese kwese kwese.
Rega ndingodzosa izvi kuEngadget uye TechCrunch kune imwezve kutendeuka. Uye ini ndoda kutaura nezve magadzirirwo awakaita Yahoo uye, kunyanya, zvauri kuita padivi rekushambadzira, nekuti ndiri kuda kuziva ipapo. Iwe unofunga iwe paunobuda munzvimbo ino yaunomhanyisa makamuri enhau uye zvikwata zvekunyora, kuti izvo zvinodhura zvimiro zvakarebesa nyika ino? Haikwanise kungova Yahoo syndication madhiri anotsigira ese enhau epasirese, handiti? Panofanirwa kuve neimwe seti yekumwe kuita mari, imwe seti yeimwe mari, kumwe kusiyanisa.
Wanga uri kushanda mabhizinesi aya. Wakasarudza kubuda mazviri. Ingori nekuti iwe hauna kuona mukana webhizinesi kwavari? Kana kuti ndiwe wanga usingadi kurwisa matambudziko iwayo?
Zvemukati zvauri kugadzira uye chimiro chemutengo weizvo zvinofanirwa kuenderana nerudzi rwekushambadzira kwauri kudhonzera mukati. Saka kana zvese zviri zvehurongwa, haugone kubhadharisa mari kana kugadzira premium. Mabhizinesi munzira asvika kudivi risiri iro reP&L yavo nekuda kweizvozvo. Ivo vanoshanda premium uye vanoita mari pane yakaderera CPM. Hazvina kunaka kutaura kuti isu hatisi mukugutsikana, nekutiingori mhando yezvinyorwa zvatiri kugadzira. Mbiru dzedu nhatu dzechigadzirwa kubatanidza kwepamusoro, proprietary data seti, uye izvo zvatinodaidza kuti anchors emamiriro ezvinhu. Saka izvo chaizvo zvinogutsikana nemamiriro ezvinhu.
Tiri kuita zvakawanda zvemukati mumitambo. Tiri kuita maawa makumi matanhatu pasvondo ikozvino yevhidhiyo yekutanga. Chinhu chimwe chete mune zvemari. Isu tanga tichigadzira mhasuru iyoyo. Isu tine nhamba-imwe NBA podcast naKevin O'Connor. Isu tine nhamba-imwe MMA podcast naAriel Helwani. Isu tinoita zvakawanda zvemukati. Asi hazvisi kubuda munhau.
Pandakasvika pano, taive nemutori wenhau weWhite House. Isu taikwikwidza neAssociated Press, uye ndizvo zvataida chaizvo kubuda. Kana iwe uchifunga nezve TechCrunch, yakataura ipapo mubato pa Twitter. Zvaiita sekuti, "Titumire zvikwambo." Uye ivo vakanga vachibuda nhau, dzimwe nguva pamusoro pedu, izvo zvakanaka.
Asi ndinorangarira kuti vaizviita mumazuva aTim Armstrong zvakare. Uye izvo zvakanaka. Asi haisiriyo mhando yezvinyorwa zvatiri kugadzira. Shams Charania mumitambo uye Adrian Wojnarowski pamberi pake muNBA, vakatanga kuYahoo panguva iyoyo. Uye isu takangofunga, tarisai, kuti nhau dzichabuda uye dzichaparadzirwa nekukurumidza, uye hauwanzo kuwana chikwereti paESPN. Ivo havazogara vachitaura paSportsCenter pakatsemuka nhau idzi. Uyezve, chokwadi, vanozopedzisira vaba varume ivavo uye vachivabhadhara mamiriyoni gumi emadhora pagore. Saka zvakangofanana nemutambo watakasarudza kuti handizvo izvo vanhu vari kuuya kwatiri chaizvo. Zvakanyanya kunyanya kuve muunganidzi, uye ipapo tinogona kupa mamiriro makuru.
Mumitambo nezvemari, zvakati siyanei nekuti hatisi kungounganidza chete, asi isu tine zvigadzirwa zvakakosha zvakanyanya, seFantasy. Isu tiri imwe yemapuratifomu maviri epamusoro mune yekutanga uye Fantasy uye Mitambo. Tine yese iyi mitsva yeFantasy mitambo yatave kuvhura. Uye zvechokwadi, mune zvemari, isu tichiri nhamba yekutanga yekutevera yako portfolio uye kuwana tsvagiridzo uye ruzivo nezvayo. Kunyangwe ari Brian Sozzi nechikwata chake paMari, kana kuti KOC uye izvo zviri paMitambo, isu tiri kupa mamiriro kune zviito zvauchange uchitora mune iwo verticals.
Usanetseke. Tiri kuuya kuzodhumana kwemitambo nemari mune imwe sekondi pano.
Iyi inzvimbo yakanaka yemibvunzo yeDecoder. Ini ndinoda kukubvunza izvi. Wanga uri CEO kweminiti ikozvino. Yahoo yave kuburikidza nemhando dzese dzekutenderera uye kutendeuka. Pane imwe nguva, yakanyungudutswa mune chimwe chinhu neAOL kuVerizon inonzi Oath, iyo yaivhiringidza zvikuru. Iwe wakave CEO mushure mekunge Apollo Global yatenga kambani. Ikambani yakazvimiririra equity. Vashoma vanhu vanozofunga vega, "Ndinofanira kunge ndiri CEO weYahoo," uyezve kubvunzurudza basa iro. Ndifambise ipapo. Chii chaiva chirevo? Wakaita deki here? Zvakafamba sei?
Zvakanga zvakasiyana chaizvo, chaizvoizvo. Vakaitenga muna Chivabvu 2021. Yakavharwa munaGunyana 2021. Uye vakataura nevanhu vazhinji vakasiyana vakatenderedza indasitiri, vanhu vamunoziva, vandinoziva, nezvekuita kushingaira paYahoo uye kana vachifanira kuitenga. Ndakakwikwidzana neYahoo panguva yese yakamira yebasa rangu. Ndaiziva timu yese yevakuru. Ndakasangana navo musoro nekufamba kwemakore. Ini ndaizobatana navo pane zvimwe zvinhu mumakore apfuura.
Ndaigara ndichifunga kuti ndiye muzukuru wezvese zvakatendeuka, uye ndanga ndiri chikamu chevashoma vavo. Ndabva ndakura ndichida kuzviita. Uye ini pachangu, ndaida kumhanya ndakananga kumoto. Ndakanga ndine mufungo zvikuru kuti chaive chinhu chikuru kuita kana waigona kuwana nemutengo chaiwo,.
Pakangovharwa dhiri iroro, nhaurirano yakabva yachinja kuti ndingafarire here kuimhanyisa. Uye zvechokwadi ndakanga ndiri. Saka pakanga pasina dhizaini kunze kwekunge zano rangu nekuisa munzira yekuitenga. Zvino muzhizha riya, vasati vavhara, zvakazoguma zvave nhaurirano yekuti ndiuye kuzoifambisa. Ndakanga ndiri kune mamwe makambani kwataifunga isu pachedu sekuti, "Ah, ndinoshuva kuti dai tatora timu yedu yepamusoro tonokwikwidza nayo nezvinhu izvozvo. Ngationei kuti mujaho weOlympic unoenda sei." Taida kuedza izvozvo.
Yakanga iri makore anoda kusvika 30 mukugadzirwa. Ndakanga ndichiiwana panguva yakasiyana zvakanyanya kupfuura dai ndakaiwana muna 2010kana kuti 2005 kana imwe nguva. Asi midziyo yakanga ichiri yakasimba zvikuru. Uye hongu, ini ndinonzwisisawo chikamu chemubvunzo wako, chinova PE. Uye vanhu vari munzvimbo yangu vanowanzoda kuenda kunoita izvozvo?
Ndanga ndiri muzvinabhizimusi. Ini ndakatanga makambani maviri. Ndakashandira vezvenhau moguls. Ndakaita marudzi ose ezvinhu. Uye maonero angu panyaya iyi ndeokuti, unofanira kugara uchishandira mumwe munhu; ibhodhi rako, ndiyo misika yeruzhinji, ishesi akaoma, chero angave. Uye ndakanzwa senge Reed Rayman, aive shamwari yake paApollo akaita dhiri, aive akangwara chaizvo, murume akanaka chaizvo, uye kuti taizove vadyidzani vakanaka, ingave yakavanzika kuseri kwayo kana VC kana chero ani zvake.
Zvakanaka, saka, rega ndikubvunze nezve PE chidimbu chayo, nekuti une chokwadi kuti ndiri kuda kuziva nezvazvo. Kazhinji, femu yePE inotenga inodzikira asset kuti ingoikwira munzira yekudzika. Zvese zvawataura nezvazvo kusvika parizvino kukura, handiti?
Vakapa mari yakakwana yekudzoreredza mubhizinesi, kana kuti uri kungofambisa mari uchitenderedza kuburikidza nekucheka uye kudzokororwa?
Ndingataura zvinhu zviviri. Imwe ndeyekuti ivo vanga vachipa capital. Chokwadi, ndanga ndiri mumusangano mangwanani ano apo vanga vachipa mari yekuita zvinhu zvikuru zvataitaura nezvazvo.
Mumhanzi unotyisa unorira here kana iyo yakavanzika equity femu ichikupa mari?
Kwete. Kana ukasangana naReed, haungafungi nezvazvo saizvozvo.
Zvakafanana nemurevereri wadhiabhorosi here?
Kwete. Tine timu yedhiri iyo isina kudaro zvachose. Uye handizive nezveimwe PE… handina kushanda nemamwe mafemu ePE.
Chokwadi.
Aiwa, ivo vagara vachida chaizvo kusvetuka zvikuru. Kana iwe ukadzokera kune pandakatanga, waive uchiri moyo weCovid uye iyo crypto boom uye stonks, uye pakanga paine imwe nguva yeboom, uye ipapo zvinhu zvaoma kwechinguva, uyezve AI boom. Takapfuura neizvi. Uye saka zvatakatarisa kuita neiyo capital zvave zvakasiyana. Isu takapedza kutenga zvinhu zvidiki munzira pachinzvimbo chezvinhu zvikuru, asi ivo vanga vakagadzirira zvinhu zvikuru uye kuyedza kuita kuti izvi zvive zvakakura zvakanyanya munzira.
Isu tagara tichigadzira mafuta edu. Saka ndinokuvimbisa kuti hapana kuderedzwa kumwe chete kuno kusati kwasarudzwa nechikwata changu, kuenda kuna Apollo, ndokuti, "Hei, tichaita izvi." Takavhara zvikamu zviviri zvakakura chaizvo-kurasikirwa ad tech yekambani, uye ndizvo zvese timu yedu yaiedza kuita izvozvo. Saka isu tiri, ndingati, tinobatsira kune zvakanyanya, uye hatidi kuita dhora kupfuura bhajeti redu kuti tigutse vamwari vePE. Zvinobvumiranwa gore rega rega muhurongwa hwedu hwekuronga izvo zvichave.
Uye zvechokwadi patakaita shanduko kune injini yemari, yaive dicey ipapo kwegore. Ndiyo yaive "Indiana Jones akatsiva goridhe" mamiriro uye vaifanira kutora kusvetuka kwekutenda nesu pane izvozvo. Asi isu hatisati tapfuura chero PE-inotyairwa-kudzikisa mutengo-kudzidzira kana chero chinhu parizvino.
Ndakaona quote kubva kuApollo ichiti Yahoo ndiyo inokurumidza kudzoka pakudyara iyo yavakambove nayo. Ndinoziva kuti uri private company. Chii chiri kudzoka ikoko? Inobatsira pautano here? Ingori dhora rinopfuura ravakashandisa here?
Kwete, inobatsira zvikuru. Uye tarisa, isu hatiburitse mari, asi iri mumabhiriyoni. Nhamba iyoyo yakafamba-famba sezvo ini ndakabvisa yakawanda yakaipa mari neaya ad tech makambani ari kutyaira akawanda epamusoro mutsara asi kwete yakawanda yepasi mutsara. AOL yaive yakawanda mari uye purofiti uye yakabuda.
Asi iri mumabhiriyoni emari. Inobatsira zvikuru. Haibatsirwe nedhora. Kune kambani yakabhadhara chaizvo mutengo wekuve kambani yeruzhinji iri kunetseka kwenguva yakareba, ichipinda mumazino evamwe vakwikwidzi vakuru vachiuya kuzodya chikafu chayo chemasikati, zvanga zvakanaka kuve takazvimiririra munzira, kunyangwe isu tiri vePE kana kwete, kuti tikwanise kuita zvakawanda zvekuchinja uku. Iri munzvimbo ine hutano hwakanyanya mune zvemari.
Ngatitaure nezve shanduko idzodzo. Ndiri kuzokubvunza mibvunzo miviri yeDecoder mune reverse order pane zvandinowanzoita. Iwe wakaita zvisarudzo zvakawanda. Hazviite sekunge wakambogara pasi ukavhura Google Docs ndokuti, "Kana ndikamhanya Yahoo ..." uye ndikagadzira rondedzero. Asi iwe wakaita sarudzo dzakawanda,kusanganisira sarudzo dzekubuda mune mamwe mabhizinesi. Unoita sei zvisarudzo? Chii chiri chimiro chako?
Mushure mekuona podcast yako kwenguva yakareba, ndaiziva kuti mubvunzo uyu waiuya, uye ini ndakanga ndisingadi kuunza imwe mhinduro. Nokuti ndakanzwa vamwe, uye vanonzwika sevari kuedza kunyora chitsauko chaPeter Drucker kana chimwe chinhu. Ini handisi kuzoedza kuita izvozvo.
Ini ndiri mukuru mukuru wekambani software software. Ini ndiri mukuru mukuru wekambani yechikafu. Asi ndakaita yevatengi internet basa rangu rose. Ndavatanga, ndatora makuru, ndaona zvese zvaungaona muindasitiri iyi. Uye zviri nyore kuita zvisarudzo. Ndinofunga kuti zvakaoma kuwana ruzivo rwayo. Ndinofunga timu yangu ingakuudza kuti ndinokurumidza kuita sarudzo. Ini ndoda kuti vazviita ivo pachavo, uye isu tinogona kutaura nezve org chimiro uye nei zvakadaro. Ini ndiri mupepeti-mukuru pachangu pane zvinoitika pano.
Iyo dhizaini ndeyechokwadi kuburikidza nelenzi yechinangwa chedu. Ini handina seti yeEnron yakakosha pamadziro, senge kutendeseka, izvo hazvireve chinhu. Isu tine maonero pane izvozvo zvakare. Saka handizvo chaizvo zvinoitika. Asi zviri chaizvo kuburikidza nelenzi yekuti sei tiri pano, zvatiri kuyedza kuita, chirongwa chedu chegore.
Basa rangu pakupera kwezuva kukura. Unogona kuzvipfekedza chero nzira yaunoda. Ndiro basa rangu. Ini ndinofunga iro ibasa rechero CEO, kunyangwe iwe uri Series A kambani.
Uye saka iyo lens yezvatiri kuyedza kuita zviri nyore. Tinoziva zvatiri uye zvatinofanira kuva. Uye isu tinoziva kuti musana webhuku chii uye mapeji ari kutanga kubva pane izvo isu tichienda kumberi. Makore maviri ekutanga andaive pano, yaive nguva yeshanduko. Kwanga kusiri chete kutitora kuburikidza neCovid uye zvese izvo uye zvakabviswa kubva kuVerizon, isu taifanira kumisa kambani iyi kumashure. Isu hatisi ivo vakafanana Yahoo. Iyi ikambani nyowani - iyo, PS, [yekutanga muvambi weYahoo] Jerry Yang akadyara mariri, aive mumwe wevanoisa mari patiri - watakadzosera zita rekuti Yahoo.
Ese basa rekushandura rakaitika makore maviri ekutanga rakakusvitsa padanho rekuti iwe uwane kodzero yekutanga kuvandudza zvigadzirwa zvakare. Nekuti pakupera kwezuva, isu tiri kambani yechigadzirwa uye zvinhu izvi zvaifanira kusayamwa, rega kuve zvakanaka.
Uye zvino, tapinda, ndingati chikamu chechitatu, chiri kutanga kutora mapfuti pachinangwa. Uye saka sarudzo dzinogara dzichisiyana apo iwe unofamba nemuzvikamu izvozvo.
Uyu ndiwo mumwe mubvunzo. Wakataura zvakawanda nezve kugadziridza kambani, kubvisa zvimedu zvausingachade. Yahoo yakarongeka sei nhasi uye wakasvika sei pasarudzo dzakakuunza kune icho chimiro?
Iro conglomerate kana portfolio chimiro. Ini netsaona ndakatsigira chimiro makore apfuura pane imwe kambani. Iyi ndiyo chaiyo yechina conglomerate yandave chikamu chayo, kutanga neIAC, iyo yakatenga Bvunza Jeeves kumashure muzuva.
Une ganda gobvu shamwari.
Muchiitiko ichocho, akanga ari makambani makumi matanhatu akanga aunzwa pamwe chete nekutora, mazhinji acho akanga asina chokuita nemumwe. Uye vakapfuura nemunguva yekuyedza kuishandura kuita kambani inoshanda ine yakajairika backend naJack Welch sechipangamazano,. Izvo hazvina kungoshanda nekuti Ticketmaster yaive isina chekuita neBvunza uye kutsvaga hakuna chekuita neLendingTree kana bhizinesi recatalog. Paingova nezvikamu zvakawanda zvakasiyana zveIAC izvo zvaingove zvisina kufanana.
Asi mumazuva angu eCBS, mhando dzese dzaive makambani einternet evatengi. Pakutanga, nekuti ndaigara ndiri mutungamiriri wechigadzirwa kana muvambi, ini ndaiva nguruve muslop. Ndakaita senge, "Ah, zvakanaka. Aya mabhureki makumi maviri neshanu ese anosvika pakundiudza, kusanganisira Fantasy. Ndakatanga kutamba Fantasy paSportsLine, uye zvakanaka, ndave kukwanisa kumhanya izvozvi."
Uye mukati megore, zvakangove pachena kuti ndakanga ndakabata zvese kumusoro. Handina kukwanisa kuva ne25 zvakananga zvinyorwa. Ndakavaronga mumapoka akafanana, namaneja mukuru aitarisira bhizimisi rimwe nerimwe. Chimiro ichocho chakashanda zvikuru. Takasvika pakudaidza iyo yemubatanidzwa nenyika, kuti kwaive nemagavhuna ematunhu ese aive nehupfumi hwavo, kazhinji nzvimbo yavo, tsika yavo, uye zvaive zvakanaka. Uye padanho remubatanidzwa, hapana chikonzero chekuve nemaIRS maviri kana maviri FEMA,pamusoro pemari nemutemo uye HR nezvimwe zvinhu.
Ndingangokuudza here, uri kundiuraya. Unoziva here kuti chii chaTim Armstrong's reorg kuAOL chakanyanya kutikurudzira kuti tese tiende uye titange The Verge?
Aihwa!
Akanga ari maguta namataundi. Akaisa chikwangwani chikuru pamusoro peEngadget chakanzi "Tech Town." Uye ndakaita sekuti, "Ndinofanira kubuda. Handikwanise kugara muTech Town, mudiwa. Ndinofanira kubhadharisa." Asi ndinonzwisisa dimikira.
Zvinosekesa futi, nekuti unotaura zvese izvo, uye ndicho chimiro chataive nacho pano. Ini ndakagara nhaka iyi hombe matrix sangano uko pasina munhu aive nechero chinhu. Paive nemusoro mumwe wezvemukati pane zvese. Paive nemusoro wechigadzirwa pane zvese. Uye chaunorasa ipapo hauna nyanzvi dzakatariswa, waunohaya kuti ave CEO webhizinesi ravo uye ivo vanoda izvozvo. Wese wemamaneja angu makuru ane bhizinesi kumashure uye kazhinji chigadzirwa kumashure. Uye ipapo vanoda kumhanya. Iwe unofanirwa kuvarega vachimhanya uye kusaita zvishoma kumucheto nekuva nezvikwata zvavo zveinjiniya, zvikwata zvavo zvekugadzira, zvikwata zvavo zvemukati.
Uye isu tichavapa ivo vanhu mukutengesa uye kushambadzira uye PR vari nyanzvi munzvimbo iyoyo, asi vanokwira kune munhu wepakati. Uye saka iyo modhi yakashanda zvinoshamisa mushe, nekuti iwe unogona kuwana efficiencies chaiyo pakati uye hunyanzvi pakati. Handifungi kuti kunyatsoshanda ndiro zita remutambo pano. Iko kunaka uye kukura. Saka iwe unohaya vanhu vakuru kuti vaite izvo zvinhu, uyezve ini ndiri mupepeti-mukuru pakati peavo vese.
Uye isu tine patriotism kune ese ma brand. Zviri nyore kuYahoo uko isu tine imwe yepakati brand. Asi ndicho chimiro.
Zvandichataurawo zvakadaro ndezvekuti, chimiro hachisi zvese. Uye kumakambani makuru aya, unogona kunge uri uyu matrix hombe Borg kana unogona kunge uri GM modhi yatinomhanya. Zvinogara zvichidzika kuvanhu. Ini chokwadi ndinofunga kuti kwaunoona matambudziko, haisi chimiro chete, haisi tsika yawakagara nhaka, ndeye vanhu uye zvavanogona. Kana iwe ukasahaya chaiyo domain nyanzvi vane yakakwira EQ uye vari vechikwata vakanaka kune mumwe nemumwe, iwe unozopedzisira uine cesspool zvakadaro, kana vanhu vasingazive nzira yekumhanya.
Vanhu vedu vakanaka chete. Icho chaive chokwadi pakambani yekupedzisira, ndosaka takabudirira kuita shanduko, tichibva tasvika padanho rekutangisa zvigadzirwa zvitsva zvainyatsoita. Muchiitiko ichocho, yaive CBS All Access, iyo yakashanduka kuita Paramount Plus. Ndiani angadai akafunga kuti Yahoo ichavhura AI yekutsvaga injini? Uye isu tine mamwe mabheti atiri kugadzira. Vanhu ndizvo zvazvinoita pakupera kwezuva.
Ndinoziva kuti une zvikamu zvitatu: Nhau, Mitambo, uye Mari. Ndiudze nezvekushanda pamwe chete. Vese vari vatatu vanogona kuita chero chavanoda, uye pamusoro, uri kuti, "Chaizvoizvo, isu tinoda injini yekutsvaga yeAI inofamba nezvinhu izvi." Kana kuti vane yakawiriraniswa zvigadzirwa nzira? Izvozvo zvinoshanda sei?
Zvitende kana kwete, izvo hazvisi kupatsanurwa.
Izvozvowo kupatsanurwa. Saka isu tine maGM pane imwe neimwe yeiyo. Vamwe vanokwira kuna Matt Sanchez, COO yedu. Saka ane bhizinesi repamba, bhizinesi rekutsvaga, email, zvinova, munzira dzakawanda, bhizinesi redu rakakosha renhoroondo, uye DSP yedu, pamwe nekuita mari kunodarika izvo, zvinoremedza kusvika kuMat. Ryan Spoon anomhanyisa yatinodaidza kuti Yahoo Media Group. Uye izvo zvine Nhasi, Mitambo, Mari. Uye ipapo ndataura pachena kuti pane gumbo rechitatu rechituru, kureva kuti, isu tine kodzero yekudzika zvakadzika muvhidhiyo nenzira isiri yechokwadi mhiri kwe verticals kwatine simba. Nhau Nhasi inotenderera mubhizinesi repamba nekuda kwekuti ivo vaive vakapindirana. Asi nedzidziso, inogona kuva imwe kana imwe.
Uye zvakare, rimwe nerimwe remabhizinesi aya ane GM ane hurongwa hwebhizinesi, iyo P&L, zviwanikwa zvekufambisa bhizinesi ravo. Uye ipapo padivi kune izvo, tichava neCFO kana mukuru wemari neboka rekutengesa, nezvimwe. Saka ndiwo magadzirirwo ayo.
Kana iwe waizotaura mukati, pane chaizvo kuwirirana kunoshamisa kune iwo mabhizinesi. Ehe, vanopopotera dzimwe nguva pamusoro petraffic kubva kupeji remba kana chimwe chinhu chine chekuita nehurongwa hwekutonga kana kuita mari.Asi kune chikamu chikuru, ini ndinofunga kuti uchawana manzwiro akabvumirana pamusoro pemashandiro atinoita pamwechete.
Ndinofunga kuti vaizoimba vese kubva mubhuku rimwe chete rekutamba. Kana vanhu vachibvunzurudza nesu, vanogara vachitaura nezve matauriro ari kuita munhu wese kubva mubhuku rimwechete rekutamba. Isu zvirokwazvo tine yakanaka yakanaka yekushanda chimiro pamwe chete.
Taura neni nezve chidimbu chekuita mari. Uye ini ndinoda kupinda mune nzira yawakadyara nayo mukuda kwako papuratifomu yekushambadzira. Kana ndiri kutarisa nhau nemitambo, ndingati, "Zvakanaka, tichangoita zvekubheja ikozvino. Ndiyo mari." Apa ndipo pandinoti zvemari nemitambo zviri kudhumhana, handiti? Manzwiro ekuti tese tiri kungobhejera anoita kunge ari kukanganisa zvese ipapo. Iwe une dhiri nePolymarket nevamwe.
Asi ipapo iwe une iyi hombe yekudyara mune izvo zvinongonzwa sekunge zvechinyakare kuratidza kushambadzira, iyo isiri investimendi iri kuitwa nevamwe vanhu pachiyero. Sei uchiri kuinvest ikoko? Iko kukura here? Uri kungobata service here? Uye zvino iwe unofunga sei, zvakanaka, isu tinofanira kungoita kasino?
Ini handidi kuva refu-mhepo nemhinduro.
Enderera mberi. Tora nguva yako.
Kambani yese yatakagara nhaka yakaitwa mari kuburikidza neboka iri raive monster ine misoro mitatu yekushambadza kwenzvimbo, nzvimbo yekugovera-padivi, uye yekuda-padivi chikuva. Waifanira kutenga ese ari matatu, uye mabhizinesi evatengi eYahoo aifanira kungowana mari kubva kuboka iro. Kana iwe uchifunga nezve SSP, yaive Yahoo SSP, isu hatina kukwanisa kubuda uye kunotamba kumunda kune auction kubva kune Trade Desk uye kubva kuGoogle uye kubva kune vamwe. Saka icho chaive chikamu chesarudzo ipapo; takanga tichisiya mari yakawanda patafura pazvinhu zvedu zvevatengi.
Bhizinesi rekushambadza rekuzvarwa rakanga richingodzikira nekufamba kwenguva uye chimwe chinhu chaitora zviwanikwa zvakawanda. Izvo zvaisanganisira kuwedzera kwekudyidzana kwedu kweMicrosoft pakushambadzira kushambadzira, iri imwe nzira yatinoita nayo mari. Takaita zvinhu zvose izvi. Saka isu takawedzera Microsoft. Isu takavhara bhizinesi rekuzvarwa. Uye takatora 25% yeTaboola tikavapa kunze, nekuti yaive mari yakawanda. Isu tinovhara SSP. Paiva nevanhu vaida kuitenga, asi taizofanira kuvapa zviri nani uye taida kukwanisa kutamba munda pagoho pamapeji edu ose.
Asi iyo DSP yakanga isina mari mukati, asi yaive korona jewel. Yakanga iri nzvimbo yataifunga kuti tine kodzero yekuhwina. Iwo akawanda maratidziro kuburikidza neDSP control centre haisi Yahoo. Zviri pasi pe10%. Uye iwe unogona kuwana chero chinhu kuburikidza ipapo. CTV, Netflix irimo, Spotify irimo.
The differentiator for it is something that’s a differentiator for the whole company.Patakagara nhaka kambani, zvaiita sekuti takawana mafuta pasi payo, yaiva iyi data gold mine yefirst-party data nekuda kwehukama hwakananga uhu; 75% yemaDAU edu akapinzwa mukati, saka isu tinonyatsoziva vashandisi vedu. Uye iwe unounganidza ruzivo irworwo uye unogona kunanga paYahoo chaiyo kana kuti unoitora kuti uende mhiri kana iwe uchitenga kuburikidza neDSP. Isu tinoshamisa pakutendeuka uye mhedzisiro.
Ndosaka ndichifunga kuti Yahoo ichiri chinhu chisingakosheswe uye ingave yechero munhu. Isu tinohwina zvipfumbamwe kubva gumi mumusoro-kune-musoro bvunzo vanhu vari kudivi reDSP. Uye zvakare, ndinofunga kudivi reYahoo, yakatokura.
Saka hongu, tiri kutengesa premium ads yeMarch Madness uye World Cup paMitambo. Hongu, tiri kuita kudyidzana nePolymarket nevamwe. BetMGM yakagara iri shamwari yekubhejera kwemakore manomwe apfuura. Chaive chibvumirano chakaitwa naVerizon icho chiri kuuya mukupera kwemwedzi uno pakupedzisira. Polymarket yaingove yekuzadza ma blanks emisika kwatakanga tisina dhiri iroro, saka tichaona kuti kudyidzana kunotaridzika sei kumberi.
Ruzhinji rwemari yedu iri kuseri kwezvivakwa zvedu zvekutanga, kungave kuburikidza nekushambadzira kwakanangwa, kunyoreswa, uyezve kudzika pasi mukutsvaga, izvo zvatinofanira kutaura nezvazvo zvakasiyana.
Ndinoda kuuya kuzotsvaga. Ndiri kungoda kuburitsa iyo inodiwa padivi chidimbu chepuzzle, handiti? Apa ndipo panopinda vashambadziri kuti vatenge ads uye wobva waenda kunogadzirisa boka rezvinhu, kungave kuri kuratidza kushambadzira paYahoo wobva wati unogona kutosvika kuNetflix. Ini ndinofunga une dhiri neNetflix yekuvabatsira kutengesa hesiti yavo nekuti vakasimudza bhizinesi iro nekukurumidza. ndirizviri pamutemo kuda kuziva nezve mafomati aunoona achikura ipapo, handiti? Kuratidzwa here? Kufanana kwese kwese, mabhana nemabhokisi ari kudzikira, uye mari yese iri kufamba kune influencer brand deals. Ini ndinowana vatengi kana tech makambani pachiratidziro nguva dzese.
Mukuru weSharkNinja aive pashow uye akaita sekuti, "Ndakavaka bhizinesi rangu nevapesvedzera. Uye isu takanga tine iyi yakakura data seti yekuongorora manzwiro kubva kune vanofurira vatinoshanda navo kuti tione kuti ndeipi blender yatinofanira kugadzira inotevera." Uye iro ibhizimusi rinopenga rinongovapo nekuda kwekushambadzira kushambadzira.
Kana iwe ukateerera kuratidzwa, unofunga kuti inguva yemberi. Uye pano urikuti goridhe riri pasi peYahoo, mafuta ari pasi peYahoo, yaive iyi dataset inotitendera kunanga kune mamwe mapuratifomu. Asi iri kunanga paYahoo iyo yakakosha sekukwanisa kutengesa CTV kana Netflix? Nekuti izvo zvinonzwa sengozi mune iyi nzira yese.
Tarisa, zvichave zvakasiyana kune wese mushambadzi. Ndakashanda mudivi rekutepfenyura rezvinhu uye ndiine bhizinesi rekushambadza mune izvozvo, uye iwe uchawana premium maCPM ekushambadzira kwemhando. Iwe hausi kuedza kutyaira vanhu pasi pemvura kune mhedzisiro.
Vatengi veDSP vanowanzofambiswa nemhedzisiro. Zvirokwazvo Yahoo vatengi chaivo vanonyanya kufambiswa nemhedzisiro. Isu tichawana makuru brand takeovers. Tangotengesa imwe nezuro kuWorld Cup. Isu tanga tichivaka zvakadzika munhabvu, kupinda mumitambo yemotokari, uye zvimwe zvakamira ipapo. Asi kune chikamu chikuru, ndeyekuita-kwakavakirwa. Isu tinofanirwa kuve nzvimbo nhatu dzepamusoro kuti tiende kushambadza kwepamusoro-soro. Uye haisi nguva dzose mutengi mumwe chete.
Saka ini ndichapa muenzaniso nekuti ndinoziva kuti angave akanaka nazvo. Munhu aimbondishandira anoita SurveyMonkey and they were buy through our DSP. Akauya kwandiri akati, "Yahoo chaiyo ndiyo inonyanya kuita chikamu cheichi. Tingangotenga zvakananga kubva kwauri here?" Ndakavazivisa pamusoro uye vakaita dhiri rekutenga zvakananga kuburikidza neYahoo.
Saka iyo yakasiyana ad format yechokwadi. Uye zvakare, kunyangwe kushambadzira kwemuno kunogona kuita. Ichaita pachikamu chakasiyana. Asi ini ndinofunga kuti internet ingori nzvimbo yakakura uye yakakura kupfuura iyo vanhu vanokoshesa.
Tiri kukura Yahoo mushure memakore makumi matatu. Zvinoshamisa kuti nezvese zvazvapfuura uye zvaungafungidzira nezvazvo, makumi mashanu muzana evashandisi veYahoo Mail ndiGen Z kana mireniyumu. Hapana aizofunga izvozvo. Uye iri kukura, uye yave neimwe yemakore ayo akanakisa zvachose.
Asi saizi uye chiyero zvinongonyanya kushoma. Ehe, iyo nzvimbo yekumusoro yeiyo kazhinji haisi kuzove yekutanga vhidhiyo yekushambadzira. Ichange ichiratidzwa. Uye izvo zvine nzvimbo yazvo mu ecosystem. Haisi iyo inonyanya kupisa izvozvi, asi inotendeuka uye ine nzvimbo.
Ndiri kubvunza mibvunzo iyi nekuti zvinongozorodza kunzwa vanhu vachiti izvo zvekutanga zvichine zvekutaura kwavari.
Ehe, vanodaro. Vanodaro.
Isu tichazotumira traffic kune vanoburitsa nhau uye isu tichaita kuratidza kushambadzira.
Kwete, isu tinofanirwa kutsvaga ipapo, shamwari. Kutsvaga kunofanira kuuya nechokufambisa.
Saka rega ndikubvunze nezvekutsvaga. Wakaudza shamwari yangu uye wandinoshanda naye David Pierce kuti unodada nhamba yechitatu mukutsvaga. Imwe yeDecoder ine mukurumbira kumashure nekusingaperi ndiSatya Nadella pakuparurwa kweBing neChatGPT akati, "Ndinoda kugadzira Google kutamba. Pese pamusika wandinogona kutora kubva kuGoogle mabhiriyoni emadhora kune yedu yekutanga."
Uye ipapo Sundar [Pichai, Google CEO], ane hunhu hwakasiyana, akauya paDecoder uye akaita senge, "Makanaka." Chaizvoizvo, nenzira yake chaiyo yeSundar, akange akafanana, aida kutaura kuti simuka kubva mauri, asi senge, "Ini handisi kuita izvozvo zvachose." Uye iwe unogona kuona kuti zvakafamba sei. Handifunge kuti Microsoft yakatora mapoinzi ekugovana kubva kuGoogle. Pamwe ChatGPT yakaita, asi ivo havana mari yacho, handiti? Vari kuhaya vanhu vane hasha kubva kuMeta kuti vaone maitiro ekuita mari iyi mutsva yekutsvaga maitiro avakagadzira apo Google ichangozviburitsa pane zvigadzirwa zvavo.
Iwe uri nhamba yechitatu. Iwe wakagara ipapo. Uri kuona kutamba uku. Iwe uri kuburitsa AI yekutsvaga. Unogona here kubvisa chikamu kubva kuGoogle uye unogona kuita mari nenzira inonzwisisika?
Zvakanaka, ndizvozvinosetsa wataura Bing. Ndinorangarira kutangwa kweBing kuri kumusangano weD. Izvi zvimwe ndisati ndaziva kuti Twitter yaizoshanda sei, uye ndakaisa snotty tweet kumusoro pavakazivisa Bing, kuti yaive kopi yeAsk.com, yezvatakanga tatovaka. Uye Dan Frommer akachitora ndokuchishandura kuita chinyorwa uye ini ndakaita senge, "Kwete, kwete, kwete."
Yakakwana.
Ndakangoti, "Delete."
I didn't mean kuti izvozvo zvibude ipapo. Saka ndakapfuura nehondo dzekutsvaga. . Handisi kuzova munzvimbo yakaipisisa kupfuura iyo Bvunza Jeeves brand yaive muna 2001 uye 2002. Uye takakura chikamu chemusika mukutsvaga. Nzira yatakazviita nayo ndeyokuti takava nevateereri vakanaka zvikuru kwenguva ine chigadzirwa chisina kunyatsoshanda; chigadzirwa chepakutanga chakaratidza 85% yenguva uye chakangodzvanywa 25% yenguva yacho nekuti yaive ruoko-coded [natural language processor]. Izvo hazvina kunyatso kuzviita nenzira iyo NLP inoshanda nhasi.
Kuburikidza nenhevedzano yezvinhu - yekuvandudza kutsvaga uye kutangisa izvo zvakazova OneBox paGoogle uye kuita zvese izvo - zvatakaona ndezvekuti kana mumwe munhu aitsvaga 1.5 pamwedzi paBvunza, kuti kana isu tatanga zvinhu izvi, vanongoita tsvakiridzo katatu pamwedzi paBvunza kutanga. Izvi zvaipeta zvakapetwa huwandu hwekutsvaga kwedu. Uye kushambadzira kwekutsvaga kwaive kwakarongeka maererano nezvaizoitwa nemari. Saka ndomabatiro atakaita purofiti uye takakura iyo kambani kubva kumucheto kusvika kutengesa kuIAC.
Zvimwe zvezvinhu zvakafanana zviri kushanda pano. Hapana anosarudza, haungashamisi, Yahoo pamusoro peGoogle kana kumwewo kutsvaga. Mawaniro atinoita vhoriyamu yedu yekutsvaga imhaka yekuti tine 250 miriyoni vashandisi vekuUS uye 700 miriyoni epasi rese vashandisi muYahoo network chero nguva. Pane bhokisi rekutsvaga ipapo. Uye kazhinji, vanoishandisa.
Kutsvaga ikoko kwave kutyityidzira kutamira kuLLMs, saka taifanira kushandura injini yekutsvaga, iyo yatave tichibatana neBing kubvira 2009, uye kunze kweiyo. Uye isu taifanira kuita chimwe chinhu kuti tive nechokwadi chekuti vakaramba vachitsvaga izvo zvavanenge vachitoita paYahoo. Saka kuti tiite izvozvo, taifanira kuve neAI yekutsvaga. Sarudzo yedu patakatarisa nzvimbo yaive yekuti isu taive vanhu vakanaka kwazvo kuivaka, nekuti isu taive nedata rekuvaka pamusoro pekuzviita, uye taigona kuzviita, uye taigona kuzviita nemutengo.
Asi isu tichakura mukutsvaga? Ndinovimba zvakadaro. Uye kana tikadaro, zvichave nekuti vanhu vari kuita zvisingaite nhamba yekutsvaga nhasi. Pavanoishandisa uye vachiona Scout uye inotyisa uye mhedzisiro yacho yakanaka chaizvo kana ichienzaniswa nezvavaizowana kune imwe nzvimbo, tinovimba kuti nguva inotevera pavanenge vari paYahoo yeMail kana Fantasy kana kutarisa masheya avo, vachaita imwe. Uye ndiko chaizvo kutanga kwenzira. Kwese kwatinosimuka, handikwanise kusvikako ndisina kutanga ikoko. Iko kunogara kuine chiratidzo chemubvunzo pakati peUnderpants Gnomes pamberi pepurofiti.
Ndicho chikoro chekare.
Ndiani anoziva kwazvinoenda? Asi ndiyo inofanirwa kunge iri pekutangira uye ndosaka takazviita.
Ndiyo pfungwa yakanaka. Rega ndikubvunze nezvazvo. Wakambotaura munhaurirano iyi kuti chivi chekutanga cheYahoo chaitsvaga kuGoogle, ichibhadhara Google rombo rekumhanyisa bhokisi rekutsvaga pa yahoo.com. Ndiri kufungidzira kuti hauna kutenga miriyoni gumi yeNvidia GPU kuti udzidzise yako modhi. Ndiani arikutsvaga kutsvaga kwako izvozvi?
Tiri kushanda neAnthropic, nemhando yavo isina kureruka inonzi Haiku. Kune akati wandei eizvi. Chaizvoizvo, ChatGPT yaimbova neimwe inonzi Nano yavasingachanyatso kuita. Ndakanzwa kuti vanogona kuzvidzosera. Asi isu hatisi kuratidza mhinduro kubva kuna Claude.
Izvo mhedzisiro kubva kune yedu pachedu data yavari kugadzirisa, zvakanyanya. Isu tinovatumira mubhadharo uri zvese izvi zvinoshamisa data kubva kune yedu ruzivo girafu, munguva pfupi ichave yedu mushandisi nekuti tave kuda kuvhura munhu, makore makumi matatu enhoroondo yekutsvaga, ese edu akatwasuka emukati ruzivo. Uye isu zvakare tiri kudzika neBing. Izvo zvinosanganiswa kuita mubhadharo mumwe watinotumira kuHaiku. Ndiwo mhando yemutauro muhombe unoshandiswa munzira diki diki kuYahoo data inoidzosera kunjini yedu yekupa nenzira yaunoona yatinofunga kuti inotonhorera uye inobatsira uye nzira yatinopa mhedzisiro.
Iyo ndeyechokwadi inodhura zvakanyanya, mhando yeMacGyver nzira yekuzviita. Eric Fang, ndianimastermind wechirongwa ichi, anove mukuru weboka redu rekutsvagisa uye mukuru weboka redu rekutsvaga, angazvitaura se "Yahoo data plus Haiku yakaenzana nemakwikwi eAI mhinduro."
Uye zvakare, hatisi kuzove tichiita zvinhu zvese zvinogona kuitwa nemhando yemutauro mukuru, asi munguva pfupi uri kuuya kuzotiona tichipinda mumibairo yakasarudzika. Iwe unozoona isu tichipinda muzviito zveagent zvaunogona kutora.
Nekuvhurwa ikoko, hatisi chete kuvhura injini yekupindura yeScout pa scout.com, asi isu, pazuva rekutanga, takaiisa mukati mezvimwe zvigadzirwa zvedu zvese. Chokwadi, pane pfupiso dzenhau. Asi pane bhatani muYahoo Finance iyo inoongorora yakapihwa stock panhunzi. Iri muYahoo Mail kubatsira kupfupikisa uye kugadzirisa maemail uye kubvisa ruzivo rwakakosha. Pane mepu yemugwagwa yauchaona ine zvakawanda zvakasiyana zviziviso zvidiki mukati megore. Ichava inoshingaira zvikuru.
Kana iwe uchirangarira mazuva ekusundidzira, ichave yakanyanya kusunda-yakatarisana kwandinofunga kuti chikamu ichi chiri kuenda. Vanhu vanoshandisa izvi kuita kugadzirwa pakadzika kweYahoo, uye izvi zvinotibatsirawo kuita izvozvo. Panguva imwecheteyo, iva nekick-ass AI mhinduro injini.
Saka iwe une Anthropic pamwoyo payo. Ndinofungidzira kuti zvinoreva kuti unogona kuvabudisa, handiti? Kana paive nemutengesi arinani kana mudiwa ari nani kana zvirinani madhiri, waigona kutsiva iyo diki LLM musimboti uye zvigadzirwa zvako zvaizoramba zvichishanda. Imwe yesimba muAI kazhinji, zvakadaro, ndeyekuti iwo mamodheru makuru ari kudya zvakanyanya uye nekuwedzera kugona kuri kuitwa nevanhu pamusoro pavo. Saka urikuti isu tine zvakawanda zvekugona.
ndashamisika. Ini handina kuona izvo zvichiuya munhoroondo yeinternet yevatengi, kuti yega yega 800-pound gorilla inoedza kuita zvese uye kudya vese vayo.
Usanetseke. Rimwe zuva, uchavhura Claude uye ichangotanga kukupa mavhidhiyo akamira pasocial network, uye tinenge tichiita sekuti, "takasvika sei pano zvakare?"
Isu tose tinoedza kuzviita. Ehe saizvozvo. Asi Google yatanga kukwikwidza zvakanyanya nevapi vese vayo mumakore zvakare. Izvi hazvisi zvitsva.
Uri kufunga sei pamusoro peiyo dynamic? Iwe une iyi nhoroondo refu, iwe une musimboti mutengesi munzvimbo inotaridzika zvakanyanya sechivi chekutanga, handiti? Iwe uri kubhadhara mutengesi kuti amhanye kutsvaga, asi pamwe unogona kuvatsinhanisa gare gare, uye ipapo mutengesi uyu ari kungoramba achikura kugona kwayo kuseti. Uye vamwe vatengesi vese vakamira zvakafanana vari kuramba vachiedza kukudziridza kugona kwavo. Unonzvenga sei kumawere? Nekuti inonzwa senge inoenderana neyakapfuura, sezvauri kuratidza.
Dambudziko redu guru kubva pano zvichienda mberi izvozvi, nekuti ndinofunga kuti tave kutanga kubika nemafuta padivi rechigadzirwa, imhando chaiyo. Takabva kure. Takakwira gomo zvishoma, uye takaita budiriro huru, kunyanya muindasitiri. Ndinofunga kuti vanhu vanoziva zviri kuitika pano. Asi kana isu tichitarisira kuve neNew Balance mhando kudzoka, kana The Gap, kana nzvimbo idzi dzanga dziri pasi, asi tadzoka uye dzikava mabhurendi akasimba zvakare, chinova chishuviro changu cheYahoo brand, isu tine zvimwe zvekuenda tisati tanyatsobaya huremu hwandinoda kuva.
Chikonzero chakaita kuti tive vakanaka sezvatiri imhaka yekuti, pamwoyo pedu, tinoita basa rakanaka chaizvo mune idzi verticals dzatinotamba. Kana tikakwanisa kuendesa zvigadzirwa izvi zviri nani pane izvo zvatakagara nhaka kune mushandisi hwaro hombe iyi, ndinofunga zvakaipisisa, tiri kukura kuti vateereri padanho.
Handifungi kuti takakura zvakakwana. Ini ndinofunga Anthropic neOpenAI vane… Tadzoka kuhove, asi tine hove hombe dzekukangwa kupfuura Yahoo. Tinogona kuva rubatso kukuvara mune zvavanoedza nekuita. Zvamazvirokwazvo. Ndakaziva kubva pakutanga uye vamwe vataura izvi, kuti uri kuyedza mafambiro nekuvhura nzira yekuti vatengi vawane chigadzirwa chako mukati memhando huru yemutauro. Ivo zvirokwazvo, nekufamba kwenguva, vachaedza kuzvitora ivo pachavo. Takaona kuti nguva imwe neimwe muindastiri ino, kudzokera kuAOL, kuva akatendeseka. Iyoyo injodzi kumunhu wose.
Nenzira imwecheteyo, handifunge kuti vaparidzi vangadai vakanaka nevanhu vachingotora data ravo nekutsikisa mhinduro pasina kudzoserwa traffic, ndinofunga, pane izvi.musoro, vanhu vanofanira kungwarira zvikuru pamusoro pekuti vanodyidzana sei nemhando huru yemutauro kuenda kumberi. Nekuti mhumhi huru yakashata ichauya kumusuwo wako uye ichiti zvese zvakanaka. Zvinenge zvakaoma. Izvo zviri kutaurwa, Anthropic anga ari shamwari inoshamisa. Vakafadzwa chaizvo nekufamba kweMacGyver kwakaitwa naEric Feng nechikwata chake uye mashandisiro atinoita Haiku.
Muchokwadi, ivo chikamu chekuburitswa kwedu kwenhau yekutangwa kweScout. Uye tichave tichiita chimwe chinhu kuMaodzanyemba nekuMaodzanyemba kwakadziva kumadokero pamwe chete. Kudyidzana ikoko kwakanaka chaizvo uye ndinovimba kuti kunogara kwenguva yakareba.
Chimwe chakaipa chikuru mune zvese izvi iGoogle. Takavaunza kakawanda. Google ine DSP hombe. Vanokwikwidza munzvimbo dzese dzauri kukwikwidza. Vanounganidza nhau zhinji. Google Discover ndiyo yakavanzika inonongedzera kuhafu yevakwikwidzi vangu. Havambozvibvumi, asi ichokwadi. Vari mudambudziko rakawanda, handiti? Kune boka remakesi eantitrust nezve yavo ad tech stack, nezve kutsvaga zvakazara. Handizive kuti zvese zvichazoitika sei pakupedzisira, asi vari pasi peimwe rudzi rwekumanikidzwa. Unouona somukana here? Kana iwe unoona nzira yavanoita nayo ad tech stack seimwe mhando yekutyisidzira?
Kufunga kuti isu tichakwanisa kutora mukana weGoogle panguva ino, ndinofunga isu tine zvimwe zvekuenda. Ivo vari munzvimbo yakasimba kwazvo. Ini ndinofunga kuti vakashamiswa chaizvo nekuvhurwa kweChatGPT, uye icho chaive chigadzirwa chakakosha. Ndinofunga kuti Google ingangove nayo mumalabhu avo achishanda kumwe kunhu.
Aiwa, vakadaro. Kana ukataura izvi, munhu weGoogle anosvetuka kubva mugwenzi ndokuti, "Takagadzira Transformers." Ivo vakazvipedza manje nekuti vakwanisa kuuraya.
Izvo ndizvo. Uye handizive kana uchirangarira Danny Sullivan, asi muhondo dzekutanga dzekutsvaga-
Oo, ndinomuziva.
Danny ndiye aive musoro wekutsvaga uye akamhanyisa musangano mukuru wekutsvaga, uye vese maSEO vaive vasina mazita avo pamakadhi avo ebhizinesi vaizove vari kunze vachiputa uye vachitandara naMat Cutts. Chizvarwa ichocho chose. Danny akazoenda kunoshandira Google uye akaita semuvhangeri kwavari. Ndakaona mharidzo yaakapa paaiimba rumbidzo yewebhu yakazaruka uye kukosha kwayo. Ndine chokwadi chekuti vangadai vakaita zvakawanda kutora izvo dai vakakwanisa kufambisa hurukuro yeUI yechinhu ichi.
Kana iwe wakazvitarisa, ndinoreva, chikamu chidiki kwazvo chevashandisi veGoogle vakanyatsoshandisa ChatGPT. Ini ndinofunga Similarweb yakaisa iyo stat kunze kwe Twitter kwandakaiona. Zvidiki pane zvaungafunga. Saka pane mikana. Ichi ndicho chikonzero ivo vachitaridzika zvakanyanya seChatGPT uye nei AI modhi yakamisikidzwa kwese kwese. Kutaura chokwadi, ini ndichaita chimwe chinhu chakafanana kana tave munguva ino yebeta yekugovera Scout kuburikidza neYahoo. Asi ndinofunga kuti mutambo wavo kukundwa.
Chinhu chimwe chete chiripo kwavari kuita chokwadi chekuti, zvisinei izvi zvinoenda, kushambadzira kwekutsvaga kunoyambuka mukaha mune ino itsva hybrid mhinduro injini yenyika. Ini handifunge kuti zvigadzirwa zvinotora nhanho pfumbamwe dzeajenti chero kuita mari kune imwe mhedzisiro ichave chero padyo nekushanda sezvaunodzvanya pane zvinongedzo uye ivo vachibhadharwa. Zviripachena, nyika yakananga kune mhedzisiro nekufamba kwenguva zvakadaro, asi inofanirwa kutsvaga nzira.
Ini ndinofunga iyo UI yatakatangisa inozvikweretesa kune iyo inogona kunanga, nenzira isingaite kuti Anthropic iite Super Bowl ad nezvedu. Ndinofunga kuti unogona kuzviita nenzira yakanyatso kubhadharwa uye inobatsira pamibvunzo yekutengeserana.
Handizive kana uchirangarira, asi AltaVista yakaedza kutangisa kushambadzira kwekutsvaga uye yakavharwa neindasitiri nemashambadziro uye zvinyorwa uye Wired ichiti, "Unoshinga sei?" isati yaitwa Overture yaita zvakanaka, Google AdWords isati yauya uye ndokunyatso gadzirisa. Uye ndinofunga kuti nyaya yabvunzwa uye yakapindurwa kare. Vashandisi vakanaka nazvo muzvikamu zvekutengesa. Zvingori zvekuti unoiunza sei.
Pane nzira yekuzviita iyo keyword-inotungamirwa, iyo inopihwa nenzira iri mune iyi fomati nyowani iyo vashandisi vangangoda. Ndiko kwatiri kunanga uye ndicho chigadzirwa chandinoda kuburitsa uye kuona kana chasvika ikoko. Asi kana Google ikasawana izvo, zvichave zvakaoma.
Ndiri kuda chaizvo kuona kuti aya mashandisirwo emushandisi anoshanduka sei. ndirikutarisa, mazuva ese, ChatGPT ine riff nyowani. Uye iwe unogona kutaura kuti havasati vazvifunga, nekuti zvakaoma kuzviita zvekuzvarwa. Uye ndizvo chaizvo izvo munhu wese anoda, ndezvekuti izvi unzwe wekuzvarwa. Kunyangwe iyo gumi yeblue link haina kuve gumi yeblue link paGoogle kwenguva yakareba. Pane zvakawanda zvakadzikwa zvekuzvarwa zviitiko munzira.
20 years. Kwave nemakore makumi maviri.
Saka ndiri kuda kuona kuti zvinoshanduka sei uye ndiri kufa kuona kuti unoedza kuzvigadzirisa sei, nekuti hazviratidzike sekunge hapana anoziva. Kutsvaga kushambadza ndiro bhizinesi rine mari yakawanda munhoroondo yenyika. Saka zvinonzwa sekunge zviri kuda kubata.
Ndinoda gwaro redu rekutanga. Isu tine akawanda emhinduro huru paUI yekutanga dhizaini yeScout. Tine zvinhu zvakawanda zvatinoda kuwedzera kwazviri nekuvandudza pazviri. Asi ndinofunga takabuda nekuedza kwakanaka kwekutanga uye tichazvigadzirisa kubva pano.
Uye kungojekesa, chirongwa chako chiripo iwe uchakura iyo yakazara Yahoo mushandisi base. Vazhinji veGen Z vanhu vari kuzosaina Yahoo Email uye iwe uchatora chimwe cheicho chiitiko chekutsvaga pane kuedza kutora kugovana zvakananga kubva kuGoogle kutsvaga.
Ndiyo nhanho yekutanga.
Hope dzacho dzinenge dziri dzekuti ivo vanobva vatanga kutida kuti titsvage uye tive bookmark isu vofunga kuenda kwatiri pane mumwe wevamwe vakomana. Uye kune vanhu vari kutoishandisa, kushandiswa kwavo kuri kuwedzera nemibvunzo yakawanda pazuva, pamushandisi. Ndinoziva kuti tiri pane chimwe chinhu neizvozvo uye ndinovimba kuti zvichasvika ipapo.
Asi chikamu cheiyo thesis yechirongwa chebhizinesi cheichi ndechekuti isu tine hombe mushandisi base, sezvinoita Google, asi mune diki vhezheni, vhezheni yevarombo yekukwanisa kugovera nenzira imwecheteyo yavakaita neAI modhi uye kuiisa pane ese akasiyana epamusoro nzvimbo. Ndiro peji rekutanga uye Nhau neMitambo neFantasy Mitambo uye yega yega vhezheni yeiyo.
Tine zvigadzirwa zvitsva zviri kuuya. Takatanga zvigadzirwa zvitatu zvitsva zveFantasy gore rapfuura, imwe yaive mutyairi mukuru wetraffic. Uye takava negore guru reFantasy zvachose. Imwe neimwe yeidzo inzvimbo yatinogona kuunza vateereri vanogona kuyedza Scout, uye tinovimba inobva ipapo.
Ndinoda kupedzisa nekutaura nezvezvemari nemitambo. Zvigadzirwa zvitsva zveFantasy zvakanaka. Chiito mumitambo ndechekuti, "mukomana, iwe unofanirwa kungobheja pamitambo izvozvi." Unogona kuzviona nemisika yese yekufungidzira. Ndiro bhizimusi ravo guru. Vane mari yakawanda yekukanda. Vakatora boka revanomiririra. Zvematongerwo enyika parutivi, hunhu hwebipartisan hwevanhu vanonzwa zvisinganzwisisike nezvemitambo yekubhejera haisati yamboitika muhupenyu hwangu.
Padivi peizvozvo, isu tinofanira kungobheja pane chero chinhu. Uye ipapo padivi paizvozvo, iwe wakambozvitaura kare. Iwe wakauya kuYahoo ne crypto uye wobva watonyura uye iko zvino kwave kungobhejera. Zvose izvozvo zvagara zvichinzwa sokunge kubhejera kwandiri.
Crypto yagara ichinzwa seimwe nzira yekubhejera. Stonks aive akafanana, "Ko kana tikangobhejera nekuita Reddit tambo kusvika GameStop yaenda kumwedzi?" Uye zvino tave kuti, "Ko kana tikangobhejera pane zvakabuda muhondo?" Pane hukama hwakanaka pakati pemafungiro ese aya uye manzwiro anoita vanhu nezvekubhejera.
Iwe unomhanya Finance, inova imba yezvidhoma. Iwe unomhanya Mitambo, iyo inogona kunge iri imba yemitambo kubheja. Iwe unonzwa sekunge iwe une chisungo chekudzivirira kupesana nehunhu hwakaipisisa hwemunhu wese pano?
Zvimwe. Sezvinoita munhu wese, saka hongu. Uye nenzira, tinoita izvozvo munzvimbo dzakasiyana siyana. Isu tinoedza zvakanyanya nesimba kuti tive pepuru nenhau. Zvino, iyo algorithm inogona kukutora iwe kuruboshwe kana kurudyi nekufamba kwenguva. Iri chikamu chedu basa rekubatsira kusetazve izvo nguva nenguva kuti usasvike kure pasi pegomba retsuro uye iwe unogona kuona mamwe asina kwaakarerekera masosi. Ini ndinowana zvichemo nguva dzese kubva kuruboshwe nekurudyi, saka pamwe zvinoreva kuti tiri kuita izvo zvakanaka. Ndinofunga kuti ibasa rakakosha. Tinotora izvozvo chaizvo. Tine hurukuro dzakawanda pamusoro pazvo.
Handizive kana iwe uchiziva izvi, asi Apollo ane nhoroondo yeCaesars uye parizvino ndiye muridzi weVenetian nePalazzo. Uye bhuku remitambo paVenetian Palazzo ndiro Yahoo Sportsbook. Isu hatizvishandise. Chinhu chekumaka uye kune zvirimo zvedu kwese kwese. Takamboita nhaurirano kubva pandakasvika pano dzekuti, “Toita here zvaitwa neFanatics topinda muropa rekubheja uyetozviita isu pachedu here?” Nokuti Apollo inyanzvi pazviri, zvikuru kupfuura zvatiri. Takasarudza kwete. Haisi iyo chete mutengo wakakura kunyura, yatove kure kure, uri kurwisa kuti uve wechisere mudunhu reIowa. Isu tinogara kure nazvo. Isu tichave mugovani uye isu tichava pamusoro peiyo funnel kune avo vese.
Ndizvo zvatakagara nhaka nezveBetMGM. Ndiko kwatichatamba tichienda mberi. Mune dzimwe nzira, izvo zvibvumirano zvekushambadzira. Kana iwe uchinyatsofunga nezvazvo, isu tichabatanidza kusawirirana uye isu tichabatanidza zvimwe zvezvinhu zvinofambiswa nenhau zvakatenderedza kusawirirana kwekubheja nezveimwe musoro kana paine nyaya. Asi isu hatishande mune imwe nzvimbo.
Chokwadi.
Tichangobva kuzivisa chibvumirano neCoinbase zvakare kwatiri kubatanidza kwavari kana iwe uchizotenga masheya kana crypto.
Une nhoroondo refu pano. Ndiri kungobvunza, pamwe chete nezve vibes, handiti? Pamwe musika wemari wagara uchibhejera. Vamwe vanhu vangaita nharo iyoyo. Asi iyo pfungwa munhoroondo ndeyekuti, iwe unofanirwa kubatidza CNBC wotarisa izvo zvakakosha zvekambani uye nekudyara mukambani yaunofunga kuti ichakura zvechokwadi. Uye isu takangosiya izvo kuve kubhejera ikozvino. Ndizvo zvakaitwa nememe stocks kuti vawane mari, nenzira chaiyo.
Crypto pamwe yaingogara ichibhejera isu toita kunge ichave yakakura kudarika yaive. Uye ikozvino crypto chikamu chemari uye ikozvino yakafanana nekuwedzera kubhejera.
Mitambo yaisafanira kuva nokubhejera zvachose. Chikonzero icho maligi akaramba achibhejera kure, uyezve mari yakabata mitambo uye zvino munhu wese anofunga kuti kune NFL script uye mitambo yese yakabirwa. Uye iwe unogona kuona vatambi vari kupinda mudambudziko.
Ndinoshuva kuti script ingasanganisira iyo 49ers inokunda Super Bowl.
Ndinoshuva kuti zvinosanganisira Packers. Ndine nyaya dzechokwadi pamusoro pePackers muhafu yechipiri yemitambo, uye ndinofunga kuti tinofanira kutaura nevanyori vezvinyorwa.
Kunyangwe Pat Mahomes achiwana mafoni asina mumwe munhu anoita. Uye kutaura chokwadi, pamwe script.
Munoona zvandiri kutaura? Saka munhu wese anofunga kuti yakabirwa. Uye Taylor Swift akahwina yake yekutanga Super Bowl. Izvozvo hazvina musoro kwandiri.
Agreed. Ndinobvuma.
Asi kuvepo kwekubhejera kwaita kuti vanhu vaone huwori. Uye kunyangwe veligi vachizviziva, kunyangwe vatambi vari kutanga kubatikana mumabasa ekuruma, mari inogutsa zvekuti idambudziko. Uye zvino zvichaitika kune nhau, handiti? Misika yekufanotaura iri kuuya kumasangano enhau, kune vanounganidza, vari kubatana neReuters. Chimwe chinhu chichaitika kwaunenge uine mukati mekutengesa kubheja panhau pachiyero izvozvi.
Iwe unoshanda mune idzi verticals, uri kutaura nezve mutoro wako, uri kutaura nezve kuita iyo algorithm isina kwayakarerekera. Heino pressure. Uye kwete kungomanikidza, mari kubva kumuridzi wako wePE inomhanyisa makasino. Pane chaiyo kumashure nekumberi pano, uye ini handizive kana paine munhu akanyatsofunga nezve mitsara. Ndirikubvunza, mutsetse uripi? Nekuti unogona kushandura Yahoo yese kuita yekubhejera mangwana, zvichibva pane zvaunazvo uye nezvinonetsa zviri munyika.
Zvakanaka, kushanda kumashure, inofanira kunge iri cheki hombe kushandura Yahoo kuita izvozvo, izvo zvandisingafungi kuti zviri kunze uko,. Panguva ino, ichokwadi ruzivo uye chinongedzo.
Mapoka emitambo akakosha zvikuru. Ndanga ndiri mukoreji yekubhejera dziva neshamwari dzangu dzese kubva kuUCLA kwemakumi maviri-pamwe nemakore. Ndicho chimwe chezvinhu zvandinofarira zvandinoita gore negore. Ndakazohwina zvimwe gore rino. Iwe unofanirwa kuve nemaodd uye iwe unofanirwa kuve neruzivo. Kana iwe wakatarisa pane izvi zvivakwa, Yahoo Sports, ESPN kwemakore, ine nhambaFire uye nzira dzese dzakasiyana dzaungaiongorora, Fungidziro zviri pachena mutambo. Hakusi kubhejera, asi mutambo. Asi chakanyanya chikamu chemusana webhuku pane izvo Yahoo Sports iri pamusoro. Saka ndinoiona sepadhuze neiyo.
Ini handidi kupa zvematongerwo enyika BS mhinduro. Iniwo handidi kuita sekunge ndini nyanzvi. Ndinoziva kuti chimwe chezvikamu zvako zvekupedzisira chaive pane iyi nyaya uye ndakateerera kuchinhu chose uye ndinofunga nharo dzese dzamanga muchigadzira kuti sei chimwe chinhu chiri kubhejera kupokana chaiko. Uye ipapo ini ndinonzwisisawo nzira mbiri-chibvumirano chikamu chayo. Kunyangwe pane yemukati yekutengesa,kune mumwe munhu kune rimwe divi ari kubheja neimwe nzira. Kubhejera.
Handizivi kuti zvichaperera kupi. Kana ikapera apo izvi zvisiri pamutemo, saka zviri pachena kuti hatizove nazvo. Kana zviri pamutemo, zvakakurumbira zvikuru.
Isu tinogara tichifunga nezve danho rinotevera richatorwa nemunhu kuti azadzise chero chinangwa chavari kuyedza kuzadzisa zuva iro vachishandisa zvigadzirwa zvedu. Icho chaicho chinhu cheesy chatinotaura nezvacho uye kuyedza kuvakira uye tinogara tichiedza kuita basa riri nani nekufamba kwenguva. Ini handisi kufunga nezveimwe nhanho yakakosha kudzika pasi pane kuenda kuFanDuel kana kuenda kuCoinbase mushure mezvawakadzidza paYahoo Sports kana Mari. Saka ini ndinofanira kuva nayo sechikamu chepakati chechigadzirwa. Ndinofanira. Pachasarudzwa misoro iyoyo panokwira manera kubva kwandiri. Asi ini ndinowana pfungwa yako zvechokwadi pazviri.
Kwandiri, kuenzanisa kune shuga kana, ini handizivi, doro. Zvese zviri pamutemo, zvese zvakakurumbira zvinoshamisa, uye zvese zviri pachena zvakaipa kwauri zvakawandisa, handiti? Isu takavaka maitiro mazhinji akatenderedza kuwanda kweshuga uye doro. Isu takangonaka pazviri uye vanhu vachiri kudonha kubva kumucheto nguva dzese.
Iko hakuna maitiro ekufembera misika chaizvo, handiti? Uye kusimbirira kuti hakusi kubhejera kunotochengeta akawanda emamwe maitiro kure. Wakataura zvakawanda pamusoro pezvaunotenda. Uye ndiri kuti zvinozorodza kunzwa iwe uchitaura nezve brand uye kutumira traffic kuwebhu. Iyi inzvimbo yandinofunga kuti tsika dzako dzichange dziri pasi pekumanikidzwa nekuti maitiro haapo. Pane mutsara wako here?
Mutsara waizove chimwe chinhu chatinofanira kufunga nezvacho zvakanyanya kana isu taishanda mune chero nzvimbo. Izvo, zvakare, takatarisa kusanganisa kutengeserana uye takafunga kuti tiri nani semubatsiri anotumira traffic kuzasi. Pamwe zvakafanana ne, “tinotora shambadzo kubva kumakambani ezvinwiwa, kubva kuBud Light?”
Zvinosetsa. Unoziva here kuti sei FDR yakakunda sarudzo dza1932? Yaive mubhuku raAndrew Ross Sorkin ra1929. Yakanga isiri iyo Depression, yaive Prohibition. Iniwo handifungi kuti tiri kuenda nenzira iyoyo. Ndinofunga zvinhu izvi zviri, pamwe pane imwe nhanho, pano kuti zvigare. Uye nenzira iyoyo, ivo chikamu chakakosha chematanho anotevera ari kutora vanhu kubva kune zvigadzirwa zvedu. Saka ini ndinofunga isu tiri nzvimbo yakakosha kune izvozvo.
Panguva imwecheteyo, isu hatisi kambani chaiyo yekuzvishandisa isu pachedu. Iwe hausi kuzotiona tichidzika nenzira iyo, pamwe. Zvichida mumwe wavo achaedza uye kutenga isu uye munge isu mazviri. Ndakaona kuti zvaigona kuitika. Asi kana zvisina kudaro, tadzoka munharaunda yekuunganidza.
Saka ndiwo waive mubvunzo wangu wekupedzisira. Wasvika.
Takazviita. Takazviita.
Private equity kazhinji inoda kubuda. Izvo zvingaite senge Yahoo ichienda kuruzhinji zvakare. Inogona kutaridzika sekutenga. Iwe une mhedzisiro yaunoda mupfungwa here, kana iwe une yakatarwa nguva?
Murume, ndanga ndichiwana mubvunzo uyu. Ndinoziva kuti imi varume mune mitemo pane izvi, hapana chakavanzika muUK. Ini ndanga ndichibvunzurudzwa nemumwe munhu muCannes uye ndikangoita kamwechete zvisirizvo mutsara wemutsara, uye kamwe kamwe, pakanga paine chinyorwa chatakanga tichienda kuruzhinji, uye chakasvika kuCNBC. Uye pakanga pasati pava neimwe nzira patakanga tichiri.
Zvinoita kunge iri nyaya yekatsi nezve Yahoo iyo vanhu vakaita senge, "Ah, IPO iripi?" Kune vanhu vazhinji vari pamberi pedu vari matrillion-dollar IPOs angangodaro ari ekutanga uye mamwe ayo vanhu vari kushamisika nezvawo.
Ndiri kuvaka chinhu ichi kuitira kuti tive kambani yeruzhinji ine hutano zvakare, kwausiri kunetsekana kota kusvika kota, izvo zvandinofunga zvakapinza Yahoo mudambudziko munguva yakapfuura. AOL yakapinda mudambudziko munguva yakapfuura. Isu tiri kuvaka kune izvo, zvechokwadi. Tine nguva yakareba kuti tisvike pakuti takagadzirira zvechokwadi kuve pachena kwemakore mashanu mushure mekunge tabuda pachena, kwete zuva ratinoenda kuruzhinji.
Izvo zvakati, ndinofunga nhoroondo yePE ndeyekuti ivo vangangonyanya kutengesa. Izvo chaizvo zvakanyanya modhi yavo, nekuti iyo cash-out inokurumidza. Ivo havafanirwe kumirira, tengesa pasi semuridzi weruzhinji. Izvo zvinongogadzira zvayo seti yematambudziko.
Izvozvo zvakati, tinotaura zvakawanda nezve IPO mumisangano yedu yebhodhi, uye bhodhi iri kupfuura Apollo chete. Pave paine vanhu vachiedza kurovera matayi patiri kwenguva yakati rebei. Izvo zvakare, nenzira, inopera nemhando dzese dzenhau dzinoshamisa. Ndinofonerwa eseiyo nguva nekuti chimwe chikamu chePE ndechekuti, vanorova vhiri rega rega uye vanobvumira vhiri rega rega kuti rikandwe. Ivo vanogara vachiwana runhare nezvezvikamu zvakasiyana zveYahoo.
Asi chokwadi ndechekuti, Yahoo yakasimba pamwe chete. Thesis pakutanga yaive yekuti pamwe waizoparadzanisa zvinhu izvi, uye waigona kutengesa Finance, unogona kutengesa Sports, asi waizonyatso kuzviita pazuva rimwe chete. Izvo zvese zvaizofanira kuenda kamwechete, nekuti ichokwadi ecosystem. Wepakati Yahoo mushandisi anoshandisa maviri kana anopfuura ezvigadzirwa zvedu. Uye ivo vanoita, sezvatakataura nezvazvo, vanotumira traffic kune mumwe nemumwe. Chikamu che data goldmine ndechekuti tine ese pamwechete. Mumamiriro ezvinhu emamwe makambani ese kunze uko, isu tichiri zvisinganyanyi kukosheswa pane zvatinounza patafura.
Mune dzimwe nzira, chikamu chechikonzero nei isu takakura sezvatiri. Nedzimwe nzira, ichiri chikamu chedambudziko rekuti tinofanira kuenda kupi. Ndiwo matauriro atinoita nezvazvo uye nekuzvitarisa, uye sarudzo dzatiri kuita ndedzemangwana IPO. Asi kana paine akangwara zvakakwana, handizive kuti vangatitendera kuti tisvikeko.
Zvakanaka, Jim, izvi zvave zvakanaka. Ndanakidzwa nekutaura newe. Zvakanaka kutaura kune imwe internet OG, zvese zvine nhoroondo dzinoshamisa dzakagovaniswa neAOL. Ndinofanira kutaura, pane zvakawanda zvekubhuroka pasi pechikamu ichi kupfuura chero munhu angazive. Asi ndinotenda chaizvo nguva yacho. Ndinokutendai zvikuru nekuve paDecoder.
Zvikuru. Ndinokutendai nekundiwana kwenyu. Ndatenda.
Mibvunzo kana makomendi nezvechikamu ichi? Tirove pa decoder@theverge.com. Isu tinoverenga yega yega email!
