I kēia lā, ke kamaʻilio nei au me Jim Lanzone, ʻo ia ka Luna Nui o Yahoo.
ʻAʻole hiki ke hōʻuluʻulu i ka moʻolelo Yahoo, akā ʻo ka pōkole o ia mea ʻo ia ka manawa i hala aku nei ua uku ʻo Yahoo iā Google e holo i ka pahu hulina ma kāna pūnaewele, a ua hele nā mea āpau mai ia manawa. E lohe ʻoe iā Jim e ʻōlelo ana i kēlā kuʻikahi e like me ka hewa mua o Yahoo, ʻoiaʻiʻo. Ma hope o ka lōʻihi o ka hui ʻana a me ka spinout a me kahi manawa ʻano ʻē aʻe ma kahi o Verizon, he hui kūʻokoʻa hou ʻo Yahoo. A loaʻa iā ia nā waiwai nui i ka haʻuki a me ke kālā, a, e kūʻē i nā mea āpau, leka uila, kahi e ulu nei me nā ʻōpio. Makemake ʻo Gen Z iā Yahoo Mail, nā kānaka. Ua lohe mua ʻoe ma ʻaneʻi.
ʻO ia mau mea a pau he waiwai a ulu ʻo Yahoo, e like me kā Jim, akā naʻe i loaʻa iaʻu kekahi mau nīnau nui e pili ana i kahi e hele ai kēlā ulu. ʻO Yahoo nō ke kolu o ka ʻenekini hulina a ua hoʻomaka ʻo ia i kahi hulina AI-powered hou i kapa ʻia ʻo Scout, akā ke hoʻāʻo maoli nei lākou e lawe i ka māhele mākeke mai Google? He koho maikaʻi anei ka hoʻopukapuka kālā nui i ka hoʻolaha kuʻuna i ka wā e nānā nui ai nā mea hana a me nā influencers? A me ka nui o nā haʻuki a me nā kālā e lilo ana i ka piliwaiwai pololei, aia anei ʻo Jim i nā laina ʻulaʻula ʻaʻole ia e hele me ʻelua o nā polokalamu nui loa ma ka pūnaewele?
E ka poʻe kākau inoa ma Verge, mai poina e loaʻa iā ʻoe ke komo kūʻokoʻa i ka hoʻolaha ʻole Decoder ma nā wahi āu e loaʻa ai kāu podcast. Poʻo ma ʻaneʻi. ʻAʻole ka mea kākau inoa? Hiki iā ʻoe ke kau inoa ma aneʻi.
Nui nā mea i loko o kēia, me kekahi mau huaʻōlelo kiʻi kiʻi Decoder org a me ka nui o nā kānaka ʻelua me ka mōʻaukala lōʻihi ma ka pūnaewele e hoʻāʻo nei e kiʻi i nā kuhikuhi hohonu i nā meme kahiko. He kaʻa, a he pāʻani nui ʻo Jim.
He nerd nui ʻo Jim e pili ana i ka ʻenehana hoʻolaha, a ua hoʻohana mākou i nā huaʻōlelo he nui e kamaʻilio e pili ana i kāna hoʻoholo e pani i kahi ʻāpana o ka ʻoihana hoʻolaha a Yahoo a hoʻokomo i ka ʻāpana e ulu nei. Eia kahi hoʻomaka wikiwiki - e ʻoluʻolu e hoʻi i kēia inā he winky, hoʻohiki wau e loaʻa iā ʻoe, ʻaʻole paʻakikī.
ʻO kahi paepae ʻaoʻao hoʻolako, a i ʻole SSP, ʻo ia ka ʻenehana e hiki ai i kahi polokalamu, pūnaewele, a i ʻole ke kahua e hoʻohana ai e kūʻai aku i nā wahi i nā mea hoʻolaha. Loaʻa iā ʻoe ka waihona - ʻo ia ka lako - a hoʻohana nā mea hoʻolaha i ka SSP e kūʻai i kēlā waihona. Loaʻa iā Yahoo kahi SSP nui, akā ua pani ʻo Jim iā ia i ʻelua mau makahiki i hala aku nei no ka hoʻopukapuka kālā ʻana i ka paepae ʻaoʻao koi, a i ʻole DSP, e hana ana ma ke ala ʻē aʻe: Ua ʻōlelo ka mea hoʻolaha e makemake ana e hōʻea i kekahi helu o nā poʻe, a laila hana ke kahua i nā kudala automated ma nā pūnaewele a me nā polokalamu e hōʻike i nā hoʻolaha. ʻO kēia ke kālā nui - ʻo ia ke ʻano o Google e loaʻa ai ke kālā nui ma ka pūnaewele, no ka laʻana.
ʻAʻole hoʻolaha ka DSP nui i nā hoʻolaha ma ka pūnaewele a i ʻole nā polokalamu. E lohe ʻoe iā Jim e kamaʻilio e pili ana iā CTV, ʻo ia hoʻi no nā TV pili. ʻO kēlā mau hoʻolaha āpau i nā polokalamu streaming? Hāʻawi ʻia e nā DSP nui, me Yahoo's, e hana pū me Netflix a me Spotify.
ʻAe: Jim Lanzone, Luna Nui o Yahoo. Eia mākou e hele ai.
Ua hoʻoponopono māmā ʻia kēia nīnauele no ka lōʻihi a me ka maopopo.
ʻO Jim Lanzone, ʻo ʻoe ka Luna Nui o Yahoo. Welina mai iā Decoder.
Nui ka noho ʻana ma ʻaneʻi.
Hauʻoli wau e kamaʻilio pū me ʻoe. Hoʻopili ʻia kaʻu moʻolelo pilikino i ka mea ʻo Yahoo āu e hana nei. Ua hana mua wau no AOL, i hoʻopaʻa ʻia i loko o Yahoo i kahi ʻano o ka loaʻa. ʻIke wau ke noʻonoʻo nui nei ʻoe i ke ʻano o Yahoo i kēia lā a me ka wā e hiki mai ana o ka pūnaewele a me kona pilina me nā pūnaewele nui a mākou e hana nei. No laila, manaʻo wau he nui nā mea e wehe ai ma laila.
Makemake au e hoʻomaka me kaʻu moʻolelo pilikino me Yahoo, no ka mea, ua hoʻomaka wau i ka nūpepa ʻenehana ma Engadget ma $12 i ka pou i ka wā nona ka AOL. He manawa ʻokoʻa loa kēia ma ka media he mea hiki iā ʻoe ke hana. A i ka pule i hala iho nei, ua hoʻolaha ʻoe e kūʻai aku ana ʻoe iā Engadget i kahi mea i kapa ʻia ʻo Static Media. E lawe iaʻu i loko o kēlā hoʻoholo e kūʻai aku iā Engadget. Ua kūʻai aku ʻoe iā TechCrunch. He aha ka hana ma ʻaneʻi?
ʻOiaʻiʻo, ʻo ia ka inoa hope loa ʻaʻole-Yahoo i kūʻai ʻia. Mai ka wā i hoʻokuʻu ʻia ai mākou mai Verizon i Kepakemapa o 2021, ua hele mākou i ke kaʻina o ka hoʻoponopono ʻana i ke kōpili a me ke ʻano o ka hele ʻana i mua. Manaʻo wau e kamaʻilio mākou no ia mea.
Akā, e hoʻi hou ana i ka, "No ke aha mākou e mau nei ma hope o kēia mau makahiki? He aha ko mākou kuleana e ola ai? He aha ko mākou kuleana e lanakila?" A ʻo ka moʻolelo lōʻihi e hoʻi i ka misionari kumu o ka ʻoihana: ʻo ia ke alakaʻi hilinaʻi i ka pūnaewele. I ka makahiki 1995, ʻo ia ke kōkua ʻana iā ʻoe e ʻiminā pūnaewele. Ma 2026, hiki ke manaʻo i nā ʻano mea like ʻole. Akā ma laila mākou e ikaika ai. Ma laila mākou e ikaika ai ma hope o nā mea a pau a ka hui i hele ai i nā makahiki.
I ko mākou hiki ʻana i ʻaneʻi, nui wale nā mea e hana nei. Loaʻa iā mākou kahi ʻoihana hoʻolaha maʻiʻo. Ua neʻe loa ka hui i nā ʻano media āpau a haʻalele i kāna mōʻaukala ma ke ʻano he mea hoʻohui a me kahi e kōkua iā ʻoe e ʻimi i kahi e hele ai no kēlā media. A eia hou, hiki iā mākou ke kamaʻilio e pili ana i ko mākou manaʻo no kēlā. Akā ma waena o TechCrunch, Rivals, a mākou i kūʻai aku ai, Engadget, a me ka nui o nā waiwai liʻiliʻi ʻē aʻe, ma hope o AOL, kūʻai aku mākou i Q4, no laila ma ka ʻaoʻao hoʻokahi, e pili ana i ka nānā ʻana. A ma ka ʻaoʻao ʻē aʻe, i ka wā e pili ana i nā waiwai e like me TechCrunch a me Engadget, inā e noʻonoʻo ʻoe i ka mea a mākou e hana ai i ka wā e hana ai mākou i ka media, ʻo ia ka mea e hāʻawi i ka pōʻaiapili no nā huahana a mākou e hana nei i kēlā mau ʻāpana. ʻAʻole mākou kahi e hele ai no ka nūhou. A ʻo ia ke kumu i ʻike ai ʻo Engadget a me TechCrunch i nā hale me, ma nā hihia ʻelua, nā ʻohana o nā hōʻailona i hoʻopaʻa ʻia i ka ʻenehana a i ʻole ka manaʻo media a hana maoli i kēlā ʻano nūpepa, ʻaʻole maoli ka mea a Yahoo.
Makemake au e ʻeli i kēlā no hoʻokahi manawa hou. Manaʻo wau "ʻaʻole mākou kahi wahi no ka haʻihaʻi ʻana i ka nūhou," he ʻano valence ʻē aʻe ke kamaʻilio ʻoe e pili ana i kēlā ma ke ʻano o ka haʻuki a me ke kālā.
ʻO ka hoʻopuka ʻana i kēlā nūhou a i ʻole ka hana ʻana i kēlā nūhou, ʻeā? ʻO Versus ka mea hoʻohui no nā poʻe ʻē aʻe e hana nei.
ʻO ia ka ʻāpana ʻē aʻe aʻu e ʻimi nui ai. Ua kūʻai aku ʻo Yahoo iā Artifact, he polokalamu nūhou maikaʻi loa i hoʻokumu ʻia e AI i hoʻomaka ʻia e nā mea hoʻokumu o Instagram. Ua kamaʻilio wau iā Mike Krieger lāua ʻo Kevin Systrom e pili ana i kēlā mau makahiki. ʻO kekahi o nā kumu i haʻalele ai lākou i kēlā ʻoihana a kūʻai aku iā Yahoo, ua like lākou, "ʻAʻole lawa ka pūnaewele e hōʻuluʻulu hou.
ʻO Yahoo ka mea hoʻohui. Ua lohe au iā ʻoe i kēlā ʻōlelo ma mua. ʻO ia kāu e ʻōlelo nei i kēia manawa. ʻO ka waiwai ma ʻaneʻi ʻo ka hoʻohui ʻana i nā mea āpau a hāʻawi i kahi anaina. Ke pau nei ʻoe i ka pūnaewele e hōʻuluʻulu? No ka mea, iaʻu, ʻo ia ka pilikia wehewehe o ko mākou manawa i kēia manawa.
Makemake nui mākou i kēlā. A maopopo iaʻu e kamaʻilio mākou e pili ana i kā mākou ʻimi ʻimi AI a mākou i hoʻomaka ai, akā ʻo ia kahi hapa nui o ka thesis ma hope o kēlā. ʻO kā mākou waiwai nui o ia huahana ke hana pololei nei e nā mea hoʻopuka ma ka pūnaewele wehe.
Akā ke manaʻo nei au ʻo kā lākou pilikia nui loa me Artifact ʻo ia ka lehulehu, ʻo ia ka paʻakikī o ka poʻe he nui. He mea paʻakikī loa, ʻoi aku hoʻi i ka nūhou, ke kūkulu ʻana i ka lehulehu o ka unahi, inā ma 2024 i ka wā i kūʻai ai mākou iā Artifact a i kēia lā. A no laila he mea hoʻohana liʻiliʻi loa ia no kahi huahana weliweli loa. A he mea hōʻuluʻulu kēlā huahana. Manaʻo wau ua pā maoli ia i nā kumu he nui. Ua paʻi nui mākou me Yahoo. He mau kaukani mea hoʻopuka.
ʻO ka loaʻa ʻana o nā kuʻikahi pololei me nā mea hoʻopuka e hoʻohui ʻia kā lākou ʻike me mākou he ʻāpana maoli ia o ka mōʻaukala o ka hui e hoʻi ana i ʻelua mau makahiki. Hoʻouna mākou iā lākou i nā kaʻa, a i nā manawa he nui, kaʻana like i ka loaʻa kālā. ʻO ia ka ʻāpana o ka mōʻaukala o Yahoo a me kāna hana maikaʻi. Nui nā mea i hiki ʻole, ʻaʻole i hele maikaʻi. Akā, i ko mākou hele ʻana i loko o ka ʻoihana, kahi i ikaika mau ai kahi i hana mau ai mākou i nā ʻāpana koʻikoʻi.
ʻO Artifact ko mākou ʻae ʻana i ka mea i hoʻoilina ʻaʻole paha ka wāwae maikaʻi loa no ka lilo ʻana i huahana maikaʻi loa ma ia wahi. He poʻe pā mākou a pau i Artifact; ʻO wau iho. ʻO ka maʻamau, ke hana ʻoe i kahi kūʻai e like me ia, hoʻokomo ʻoe iā lākou i loko o ka Borg, i ka makuahine. ʻOkoʻa kā mākou hana. Hoʻokomo wale mākou i ka logo Yahoo ma ka app Artifact a hoʻomaka mai laila a ʻae wale aku.
ʻO kekahi o nā mea i hana maikaʻi ʻia e Yahoo ʻo mākou nui loa. Nui ko mākou anaina. A hiki iā mākou ke hoʻohuli i kēlā paipu ahi i nā huahana nui inā mākou e kūkulu iā lākou. ʻO ia kahi ʻāpana o kā mākou thesis no ke ʻano o kā mākou ulu ʻana i kēia ʻoihana, ʻoiaʻiʻo nō he huli nui.
ʻO kēia ma mua o kou manawa, akā i ka wā i hoʻomaka ai mākou i ka The Verge ma 2011, ʻo kā mākou hui hui nui mua me Yahoo a ʻo kā mākou pahu ahi kaʻa nui mua ʻo yahoo.comʻaoʻao home. A noho wau a puni e ʻimi i nā moʻolelo e kau ʻia ma laila. Ua loaʻa iaʻu kēia mau kamaʻilio ʻana. ʻO ke kumu, ʻo ka pane, "ʻaʻole ʻoe e ʻike." No laila ua hana mākou i kēia ʻikepili ʻikepili āpau a ʻike mākou ua makemake ka Yahoo algorithm i nā moʻolelo e pili ana i ka iʻa. ʻAʻole wau e ʻakaʻaka. He iʻa maoli nō.
Manaʻo wau i kēia.
A ma ka Pōʻalima, no ka mea, no Wisconsin wau, e loaʻa iā mākou nā Fish Fridays ma The Verge a e ʻimi maoli mākou i nā moʻolelo ʻenehana iʻa a hōʻiliʻili i kēia kālepa Yahoo. A ʻoi aku paha ka hopena o kēia i koʻu manaʻo e pili ana i ka holo ʻana i kahi waiwai media, ʻoiai i kēia manawa ma 2026. E like me ʻaʻole pono ʻoe e hana i kēlā.
E pili ana i ka iʻa.
Akau. ʻAe. Kahaha ka Verge e pili ana i ka iʻa ma lalo o ia mea. He iʻa wale nō. [ʻakaʻaka]
[ʻakaʻaka] ʻAe. ʻAe.
ʻO ka manaʻo, "Inā wau e pāʻani i kēia algorithm, e pau ia. ʻAʻole hiki ke hoʻomau. A no laila pono mākou e kūkulu i kahi mea e hoʻomau i kāna mau ʻōlelo ponoʻī a hōʻiliʻili i nā kaʻa algorithmic āpau ma ke ala. " ʻO ia kaʻu ʻike honua: Hiki iā mākou ke alualu iā SEO, akā e hele ana ʻo SEO no nā poʻe. Hiki iā mākou ke alualu i kēlā me kēia ʻano Instagram a hoʻololi mai Stories a Reels, hoʻi i ka carousel, nā mea a Adam Mosseri e makemake ai e hana mākou, akā ʻaʻole hiki ke hoʻomau.
Ke nīnau nei au i kēia nīnau e pili ana i nā mea hōʻuluʻulu a kūʻai aku i nā keʻena nūhou iā ʻoe no ka mea ke noʻonoʻo nei au inā hiki ke hoʻomau ʻia ʻo Yahoo ma ke ʻano he aggregator o ka lehulehu no kēlā mau keʻena nūhou. No ka mea, ʻo kaʻu mea e ʻike nei, ʻo Google ke kumu o ke kaʻa e hele ana. ʻAʻole hoʻouna hou aku ʻo Twitter a i ʻole X i nā loulou i kekahi, no laila ma ke ʻano he kumu o ke kaʻa, e hele ana ia. Ke emi nei ka hāʻawi ʻana i nā keʻena nūhou.
A ke nānā wale nei ʻoe i ke kūlana o ke ao holoʻokoʻa, ke emi nei ka ʻenehana media. Ke emi nei ka Media. Ke pani ʻia nei nā nūpepa. Ma kēlā kūlana ma ke ʻano he aggregator, ke noʻonoʻo nei ʻoe i kēlā ʻano ikaika? "Inā ʻaʻole mākou e hoʻomau, ʻaʻole lawa mākou i nā mea e hōʻuluʻulu ai"?
E nānā, ua loaʻa maopopo iā Yahoo kekahi mea ma waho o ka hoʻohui ʻana i nā makahiki, no laila ʻaʻole wau e ʻōlelo nei ʻaʻole ia. Akā ʻo ka hoʻi ʻana i ka hoʻomaka, ʻo ka hana a Yahoo ke kōkua i ka poʻe e ʻike i nā pūnaewele, ʻeā? A laila nā polokalamu, a laila nā moʻolelo i nā makahiki. Akā, ua hana koʻikoʻi mākou ma ʻaneʻi, ʻo kā mākou hana ke kōkua i ka hoʻouna ʻana i nā kaʻa i lalo, e kōkua iā ʻoe e kūkulu i kēlā hōʻailona. Aia mākou ma kahi like. ʻO kaʻu manaʻo, loaʻa iā mākou SEO a ʻoiaʻiʻo mākou i ke kūlana like. A laila mahalo, ma luna o 70% o kā mākou mau kipa pololei. A ua kūkulu mākou i kēlā ʻaoʻao o ka ʻoihana.
No laila maopopo iaʻu kāu e ʻōlelo nei, a ke manaʻo nei au aia ma lalo o ka hoʻoweliweli. Manaʻo wau ʻo nā LLM kahi kumu nui e hoʻoweliweli ʻia ai lākou, me ke ʻano AI ma Google ka paʻakikī nui loa. He pai paha ia i ka lewa, akā he moʻolelo koʻu i ka ʻimi ʻana a ua ʻike au i kēia hana ma mua me kekahi mau mea a kaʻu hui i kūkulu ai.
Maikaʻi au inā e kope ka ʻoihana i kekahi o nā mea a mākou i hana ai me Yahoo Scout, kahi a mākou i kuhikuhi nui ai a pili pono a kūlou i hope e ho'āʻo e hoʻouna hou aku i nā kaʻa i lalo i ka poʻe nāna i hana i ka ʻike i ʻeli ʻia e nā LLM e hana i nā pane a lākou i hāʻawi ai me nā chatbots. ʻOi aku ka like o kā mākou hulina maʻamau a ʻoi aku ka hoʻoikaika o ka paukū. ʻAʻole ia he chatbot e hoʻāʻo nei e hana e like me ke kanaka a lilo i hoaaloha nou.
Ma waho aʻe o ka pilikia o nā hoʻolaha, hiki iā mākou ke kamaʻilio pū. ʻO kēlā hoʻolaha ʻo Claude, kēlā mea hoʻoweliweli me ka chatbot, ʻaʻole mākou e hana i kēlā. Akā, pili nui mākou i nā mea hoʻopuka. Manaʻo mākou ʻaʻole no mākou wale nō, akā no nā ʻenekini ʻē aʻe i ka wā e hiki mai ana, e lilo ia i mea ʻoi aku ka mea hoʻohana no kēia mau mea. Pono kēlā mau mea hoʻopuka, a ʻaʻole mākou e loaʻa ka ʻike e ʻai ai e hāʻawi i nā pane maikaʻi inā ʻaʻole olakino nā mea hoʻopuka.
Manaʻo wau e hoʻopau ʻia ʻo Google me kahi ʻano like ʻē aʻe inā i puka mua lākou ma waho o ka ʻīpuka. I ka manawa i lanakila ai ʻo ChatGPT iā lākou i ka mākeke, akā naʻe, pono lākou e pāʻani i ka hopu i mea e pale aku ai i ka poʻe e kahe ana ke koko i ChatGPT. Hoʻomaopopo wau i ke kumu i hana ai lākou, akā ke manaʻo nei au ʻaʻole ia kahi o ka ʻoihana.
Hiki iā ʻoe ke ʻike e hele ana ʻo Google i kahi laina paʻakikī i kēia manawa me kā lākou mea hoʻopukanā pilina, me ka nui o nā loulou i kā lākou hopena, pehea lākou e hoʻohui ai i ka hoʻolaha. Ma ka hōʻailona like, hiki iā ʻoe ke ʻike iā ChatGPT a me OpenAI e hele ana i kahi laina paʻakikī pū kekahi, ʻaʻole? ʻAʻole lākou i ʻike i kā lākou ʻike hoʻolaha.
Akā ua hōʻeha lākou ma laila, manaʻo wau, ʻaʻole ma ka pōʻino. Ua kūkulu ʻia lākou e nā mea noiʻi. A no laila, ʻoiaʻiʻo, ua loaʻa i ka mea hoʻohana mua he mau huaʻōlelo. Me he mea lā ua kākau kekahi ma ke kulanui i kahi pepa noiʻi. Ua kākoʻo mākou i ke ʻano o ke ʻano o ke ʻano o kēia me ka pōʻino. Akā ʻaʻole ʻo ia ke ʻano o ka nānā ʻana a me ka hana ʻana i mea e hāʻawi ai i nā pane maikaʻi. Manaʻo wau hiki iā mākou ke hana hou aku e hoʻouna i nā kaʻa i lalo, a ua hoʻāʻo mākou e hana i kēlā. Aia nō i ke kakahiaka nui, no laila e hoʻonui paha ia i nā huahana. Pono pono, no ka hoʻolaha ʻana e hana.
Manaʻo wau ʻo ia kaʻu nīnau ʻē aʻe ma aneʻi. ʻIke wau ua hana nui ʻoe ma ka ʻaoʻao hoʻolaha o ka ʻoihana. Ua kūʻai aku ʻoe i kekahi mau ʻāpana, ua noʻonoʻo hou ʻoe i kekahi mau ʻāpana ʻē aʻe. Makemake au e hele i kēlā. Akā, e nīnau wale wau e pili ana i kēlā ʻano o ka hoʻouna ʻana i nā kaʻa i lalo. ʻAʻole ia ka hana a kekahi o kāu mau mea hoʻokūkū. Ke paʻa nei lākou i nā kaʻa hou aʻe i loko o kā lākou māla pā. Ke hana nei lākou i nā ʻano like ʻole. Ke hoʻohuli nei lākou a pau i ka wikiō wikiō. Hiki iā ʻoe ke ʻike, ʻeā? Lilo nā mea a pau i pāpaʻi i ka hopena me ka evolution convergent.
ʻAʻole ʻoe i hana i kēlā. Aia nā ʻāpana a me nā bobs o ia mea ma nā waiwai Yahoo, akā ʻaʻole ʻoe i lawe piha i ke ʻano o, "ʻAe, e hoʻopau mākou i kēia māla. E kūʻai mākou i ka ʻike. E waiho mākou ma ʻaneʻi. Me he mea lā ua kūpaʻa ʻoe i ka hoʻouna ʻana i nā kaʻa i lalo. No hea mai ia? He manaʻo pilikino wale nō kēlā? He manaʻo maikaʻi kēlā? A i ʻole he kumu ʻoihana no kēlā?
Manaʻo wau hiki i nā mea a pau i luna ma kēia hihia. Hiki iā mākou ke lilo i Pollyanna e pili ana i ia mea a manaʻo paha he mea ʻokoʻa a i ʻole. Akā ʻo ka mea mua, manaʻo mākou makemake nā poʻe e hele i lalo i nā mea hoʻopuka. ʻO ka lua, manaʻo mākou ʻo ka hiki ke nānā i nā kumu a i ʻole ka hahai ʻana a hele e kiʻi i ka ʻike hou aʻe he mea kiʻekiʻe loa ka mea hoʻohana. He mea nui ia i ka pono o ka mea hoʻohana ma ka ʻimi ʻana, ʻo ia kahi a mākou e pāʻani nei.
ʻAʻole mākou he kumu hoʻohālike ʻōlelo nui. ʻAʻole mākou e lilo i wahi āu e hele mai ai e code. Ua hoʻomaka maoli mākou i ka Scout ma ke ʻano he ʻenekini pane. ʻO kahi ʻāpana o ia ka hana kuʻuna o kahi ʻenekini huli. Ke hoʻomaka nei mākou i ka hoʻohui ʻia i kā mākou ʻike ʻenekini huli. No laila ʻoi aku ka like me kēlā mai ka hele ʻana.
Akā, he waiwai nui ia o kā mākou huahana, ʻoiaʻiʻo. Pono mākou e noʻonoʻo hou. ʻO ka ʻaoʻao home Yahoo a mākou i hoʻoilina i ka makahiki 2021 ua neʻe aku i nā makahiki i ka lilo ʻana i mea hou clickbait newsfeed a haʻalele i ka lilo ʻana i puka, a nui koʻu manaʻo no ke ʻano o ia mea. Hiki iā mākou ke ʻeli i ka moʻolelo o ka hui. Manaʻo wau e hoʻi ana i ka hewa kumu o ka hāʻawi ʻana iā Google, ʻo ia ka mea i hana. He kuhi hewa ia i hahau ʻia e Google. ʻAʻole ʻimi ʻo Yahoo. Ua hana lākou i kahi ʻoihana.
Akau. Hoʻohana ʻia e Google.
Me he mea lā inā ʻo Google i kēia lā, ma kēlā me kēia ʻaoʻao hualoaʻa, pili iā ChatGPT me kahi hōʻailona no ChatGPT a uku iā ChatGPT no ka pono. ʻO ia ka mea a Yahoo i hāʻawi ai iā Google i Iune 2000. Mai ia manawa aku, he hui hakakā ia e kūʻē i nā ʻano ma Google a laila Facebook. A laila ma ke ʻano he hui lehulehu e hakakā nei, paʻakikī wale nō ke hana i nā koho kūpono. Akā i kēlā manawa, ua haʻalele ʻo ia mai ka ʻike portal, aʻu i manaʻo ai he nui ka poʻe i manaʻo nui - ʻaʻole paha e like me ka nui o Google. A no laila ua nui ka noe kaua ma laila.
I ka manawa a mākou i ʻohi ai, ʻo ia nō kēia newsfeed. A manaʻo mākou makemake ka poʻe i nā pono hou aʻe i kā mākou ʻaoʻao home. Hiki iā lākou ke hele i lalo i ka Nūhou a i ʻole i ka Sports a i ʻole Waiwai, akā ma ia wahi, no laila ʻoi aku ka nui o ka aggregator.
ʻO ia kekahi kumu e ʻike ai ʻoe i ka wikiō pōkole, no ka mea, ua lilo maoli ia i ala kūpono e ʻai ai i ka nūhou a me ka ʻike. Akā ke manaʻo nei mākou he mea makemake nui ka poʻe mai iā mākou. A no ka hana maikaʻi ʻana, ʻaʻole mākou e hana i nā ʻike āpau iā mākou iho. Pono mākou e hui pū me nā mea hoʻopukaa hoʻouna aku iā lākou i ke kālepa.
ʻAʻole lākou i ʻae i ka ʻike i komo i loko o nā kumu hoʻohālike ʻōlelo nui. ʻOiai i kēia lā, pono nā mea a pau iā Google e hele i waho. Hiki iā ʻoe ke noi i nā poʻe e hoʻōki i ka kolo ʻana iā ʻoe, hiki iā ʻoe ke hoʻouna i kahi hoʻomaha a haʻalele, akā paʻakikī loa ka pale ʻana. Akā, i kēlā manaʻo kumu o kēlā me kēia ʻano ʻōlelo nui, ua lawe wale ʻia ka ʻike. A ʻae, manaʻo wau ua hewa kēlā.
ʻO ke kumu aʻu e koi ikaika nei i kēia, ʻo ia, manaʻo wau he mea hōʻoluʻolu ke lohe ʻana i kahi kamaʻilio aggregator e pili ana i ka lako ma kēia ʻano. ʻAʻole hiki pinepine. A ʻo kāu mau mea hoʻokūkū nui loa, hoʻokahi, ua pivoted lākou a pau i ke wikiō. Ma kēlā me kēia ʻano, ua pivoted lākou i ke wikiō. Akā inā ʻoe e nānā i nā mea hōʻuluʻulu nui loa, a nānā lākou e like me nā paepae kaiaulu no ka hapa nui, ʻaʻole lākou e uku no kā lākou ʻike.
ʻAʻole uku ʻo Instagram i nā mea hoʻomohala Instagram. ʻO nā mea kūʻai aku a pau i lalo. Loaʻa iā X nā mea a pau e kaʻana like ana ʻo X e hana nei, akā he mea ʻē a hoʻoikaika ia i nā mea ʻē aʻe aʻu i manaʻo ʻole ai he mea nui ia no nā mea paʻi. Ke hāʻule nei nā kumukūʻai YouTube. Inā ʻoe e nīnau i ka poʻe e hana nei i nā YouTube Shorts, ʻaʻole lawa lākou i ke kālā ma YouTube. ʻO ka dynamics o Google, ʻaʻole i uku ʻo Google no ka ʻike. ʻO ka hewa mua o ka ʻoihana paʻi puke ʻo ia ka manaʻo o Jonah Peretti e hiki iā ia ke hele nui loa me BuzzFeed e koi ʻia ʻo Facebook e uku iā ia i ke kālā ma kekahi ʻano o ke ʻano o ke kaʻa kaʻa kaʻa ʻaʻole i hiki.
Ua paʻi kēia mau mea hoʻopuka a pau i nā pōhaku ma kekahi ʻano. Ua pae lākou a pau, "e hana nā mea hoʻohana iā mākou i nā mea me ka manuahi." He ʻokoʻa ke kūlana o kēia mau hui a pau, hoʻokūkū lākou ma nā ʻano like ʻole, akā inā ʻoe e nānā a nānā wale, ua like lākou a pau, "ʻAʻole mākou e uku, no ka mea, e hana nā mea hoʻohana i nā wikiō me ka manuahi.
A ke ʻōlelo nei ʻoe, "ʻAʻole, pono mākou e uku i ke kālā no ka ʻike mai kekahi o kēia mau keʻena nūhou no ka mea aia kekahi koi mea hoʻohana." Pehea e hana ai kēlā margin iā ʻoe? Ma hea kahi e loaʻa kālā ai nā kānaka a pau?
ʻAe, i kā mākou hihia, aia nā māhele rev. No laila ʻaʻole mākou e kākau i kahi kikoʻī e loaʻa ai ka ʻike. ʻO kā mākou ʻaelike pilikanaka maoli nō ia. A e hoʻomanaʻo, loaʻa iā ʻimi kahi ʻaelike pilikanaka, ʻo ia hoʻi, "e ʻae ʻoe iā mākou e kolo iā ʻoe, a laila e loaʻa iā mākou kahi snippet, a laila e hoʻouna mākou iā ʻoe i ke kālepa." A i ka ʻimi ʻana, ʻo ia kā mākou e hoʻāʻo nei e hoʻi a hoʻihoʻi i ka ʻoihana.
No ke koena o Yahoo, ʻōlelo wau ʻo ka ʻokoʻa, ʻo kēlā me kēia huahana āu i kapa ai, ke hana nei nā mea hoʻopuka i nā ʻike kikoʻī no kēlā kahua - kahi tweet, kahi pou Instagram, kahi wikiō YouTube - me ka manaʻolana e hōʻuluʻulu ʻoe i ka lehulehu ma laila a / a i ʻole e hoʻomaka lākou e kūkulu i ka hōʻailona e hoʻihoʻi i kāu waiwai ponoʻī.
I kā mākou hihia, ke ʻai nei ʻoe i kekahi o ia ʻike me kāu hōʻailona ma laila, e like me kou ʻike mai nā lā iʻa, a laila alakaʻi iā ʻoe i lalo. No laila he kumu hoʻohālike ʻokoʻa wale nō. A i loko o kā mākou kumu hoʻohālike, ʻoi aku ka nui o ka ʻike o ka mea hoʻopuka, me ka hana ʻana i kahi huahana noʻu, ʻo ia ka mea a nā mea a pau e hana ai ma nā wahi ʻē aʻe.
E hoʻihoʻi wale wau i kēia i Engadget a me TechCrunch no hoʻokahi huli hou. A laila makemake wau e kamaʻilio e pili ana i kāu hoʻonohonoho ʻana iā Yahoo a, ʻoi aku hoʻi, i kāu mea e hana nei ma ka ʻaoʻao hoʻolaha, no ka mea, ʻike nui wau ma laila. Manaʻo paha ʻoe i kou haʻalele ʻana i kēia wahi kahi āu e holo ai i nā keʻena nūhou a me nā hui hoʻoponopono, ua lōʻihi kēlā mau hale kūʻai no kēia ao? ʻAʻole hiki ke lilo i Yahoo syndication deals e kākoʻo ana i nā keʻena nūhou āpau o ka honua, ʻaʻole? Pono e loaʻa kekahi mau monetization ʻē aʻe, kekahi ʻāpana o nā loaʻa kālā ʻē aʻe, kekahi ʻano hoʻololi.
Ke hana nei ʻoe i kēia mau ʻoihana. Ua koho ʻoe e hele i waho. No ka mea ʻaʻole ʻoe i ʻike i ka manawa ʻoihana no lākou? A i ʻole ʻaʻole makemake ʻoe e hoʻouka i kēlā mau pilikia?
ʻO ka ʻike āu e hana nei a me ke kumu kūʻai o ia mea pono e kūlike me ke ʻano o ka hoʻolaha āu e huki ai. ʻO nā ʻoihana ma ke ala ua loaʻa i ka ʻaoʻao hewa o kā lākou P&L no ia mea. Hoʻohana lākou i ka uku a me ka monetize ma kahi CPM haʻahaʻa loa. He hewa ka ʻōlelo ʻana ʻaʻole mākou i ʻoluʻolu, no ka meaʻo ia wale nō ke ʻano o ka ʻike a mākou e hana nei. ʻO kā mākou mau pou ʻekolu no ka huahana ʻo ia ka hoʻohui maikaʻi ʻana, nā pūʻulu ʻikepili waiwai, a me nā mea a mākou e kapa ai he heleuma no ka pōʻaiapili. No laila, ʻo ia ka ʻike no ka pōʻaiapili.
Ke hana nei mākou i nā ʻike he nui i nā haʻuki. Ke hana nei mākou i 60 mau hola o ka pule i kēia manawa o ka wikiō kumu. ʻO ka mea like ma ke kālā. Ua kūkulu mākou i kēlā ʻiʻo. Loaʻa iā mākou ka podcast NBA helu hoʻokahi me Kevin O'Connor. Loaʻa iā mākou ka podcast MMA helu hoʻokahi me Ariel Helwani. Hana mākou i nā mea he nui. Akā, ʻaʻole ia e haʻihaʻi i ka ʻike nūhou.
I koʻu hiki ʻana mai i ʻaneʻi, loaʻa iā mākou kahi mea kākau moʻolelo White House. E hoʻokūkū ana mākou me ka Associated Press, a ʻo ia ka mea a mākou i makemake nui ai e puka i waho. Inā ʻoe e noʻonoʻo e pili ana iā TechCrunch, ua ʻōlelo ʻia ma laila ma ka lima ma Twitter. Ua like ia, "E hoʻouna mai iā mākou i nā scoops." A ua haʻihaʻi lākou i nā nūhou, i kekahi manawa e pili ana iā mākou, ʻo ia ka pololei.
Akā ke hoʻomanaʻo nei au ua hana lākou i kēlā i nā lā o Tim Armstrong. A maikaʻi kēlā. Akā ʻaʻole ia ke ʻano o ka ʻike a mākou e hana nei. ʻO Shams Charania i ka haʻuki a ʻo Adrian Wojnarowski ma mua ona i ka NBA, ua hoʻomaka lākou ma Yahoo i kēlā manawa. A manaʻo wale mākou, e nānā, e haki ana kēlā nūhou a e hoʻolaha koke ʻia, a ʻaʻole ʻoe e loaʻa i ka hōʻaiʻē ma ESPN. ʻAʻole lākou e ʻōlelo mau ma SportsCenter kahi i haki ai kēlā nūhou. A laila ʻoiaʻiʻo, a laila hoʻopau lākou i ka ʻaihue i kēlā mau kāne a uku iā lākou $ 10 miliona i ka makahiki. No laila ua like ia me kahi pāʻani a mākou i hoʻoholo ai ʻaʻole ia ka mea e hele mai nei nā kānaka iā mākou. ʻOi aku ka nui o ka mea hoʻohui, a laila hiki iā mākou ke hāʻawi i ka pōʻaiapili maikaʻi.
Ma ka haʻuki a me ke kālā, he ʻokoʻa iki nō hoʻi ʻaʻole mākou e hōʻuluʻulu wale, akā loaʻa iā mākou nā huahana koʻikoʻi loa, e like me Fantasy. ʻO mākou kekahi o nā papa kiʻekiʻe ʻelua i ka mua a me Fantasy a me nā haʻuki. Loaʻa iā mākou kēia mau pāʻani Fantasy hou a mākou e hoʻomaka nei. A ʻoiaʻiʻo, ma ke kālā, ʻo mākou nō ka helu hoʻokahi no ka nānā ʻana i kāu kōpili a loaʻa i ka noiʻi a me ka ʻike e pili ana. Inā ʻo Brian Sozzi a me kāna hui ma Waiwai, a i ʻole KOC a me kēlā mea ma Sports, ke hāʻawi nei mākou i ka pōʻaiapili i nā hana āu e hana ai i kēlā mau vertical.
Mai hopohopo. E hele ana mākou i ka hui ʻana o nā haʻuki a me ke kālā i hoʻokahi kekona ma aneʻi.
He wahi maikaʻi kēia no nā nīnau Decoder. Makemake maoli au e nīnau iā ʻoe i kēia. Ua lilo ʻoe i Luna Nui no hoʻokahi minute i kēia manawa. Ua hele ʻo Yahoo i nā ʻano wili a me nā huli. I kekahi manawa, ua hoʻopili ʻia ʻo ia i kahi mea me AOL ma Verizon i kapa ʻia ʻo Oath, kahi i huikau loa. Ua lilo ʻoe i Luna Nui ma hope o ke kūʻai ʻana o Apollo Global i ka hui. He ʻoihana kūʻokoʻa kūʻokoʻa. He kakaikahi ka poʻe e noʻonoʻo iā lākou iho, "ʻO wau ka Luna Nui o Yahoo," a laila nīnauele no kēlā hana. E hele mai iaʻu ma kēlā. He aha ka pitch? Ua hana ʻoe i kahi papa? Pehea i hana ai?
He ʻokoʻa loa, ʻoiaʻiʻo. Ua kūʻai lākou iā Mei 2021. Ua pani ʻia i Kepakemapa 2021. A kamaʻilio lākou me nā poʻe he nui a puni ka ʻoihana, nā poʻe āu i ʻike ai, aʻu i ʻike ai, e pili ana i ka hana ikaika ma Yahoo a inā paha lākou e kūʻai. Ua hoʻokūkū au me Yahoo ma kēlā me kēia kū o kaʻu ʻoihana. Ua ʻike au i kēlā me kēia hui hoʻokō. Ua hele pū au me lākou i nā makahiki. E hui pū wau me lākou i kekahi mau mea i nā makahiki.
Manaʻo mau wau ʻo ia ka moʻopuna o nā huli ʻana a pau, a ua lilo wau i ʻāpana o kekahi o lākou. Ua ulu au i ke aloha e hana iā lākou. A i koʻu hihia, makemake au e holo i ke ahi. Nui koʻu manaʻo he mea nui ka hana inā hiki iā ʻoe ke kiʻi no ke kumukūʻai kūpono, .
I ka pau ʻana o kēlā kuʻikahi, huli koke ke kamaʻilio ʻana inā makemake wau e holo. A ʻo wau nō. No laila, ʻaʻohe papa pitch ʻē aʻe ma mua o kaʻu ʻōlelo aʻo a me kaʻu hoʻokomo ma ke ala e kūʻai ai. A i kēlā kauwela, ma mua o ko lākou pani ʻana, ua hoʻopau ʻia ke kūkākūkā ʻana noʻu e hele mai e holo. Ua hele au ma nā hui ʻē aʻe kahi a mākou i manaʻo ai iā mākou iho, "ʻAe, makemake wau e hiki iā mākou ke lawe i kā mākou hui alakaʻi ma laila a hoʻokūkū pū me lākou me kēlā mau waiwai. E ʻike kākou i ka holo ʻana o kēlā heihei 'Olumepika." Ua makemake mākou e hoʻāʻo i kēlā.
Ua aneane 30 makahiki i ka hana ana. Ua loaʻa iaʻu i kahi manawa ʻokoʻa ma mua o ka loaʻa ʻana iaʻu i ka makahiki 2010a i ʻole 2005 a i ʻole kekahi manawa ʻē aʻe. Akā, ua ikaika loa nā waiwai. A ʻae, maopopo iaʻu ka ʻāpana o kāu nīnau, ʻo ia ka PE. A makemake paha ka poʻe ma koʻu kūlana e hele pēlā?
He kanaka kālepa wau. Ua hoʻomaka wau i ʻelua hui. Ua hana wau no nā mogul media. Ua hana wau i nā ʻano mea āpau. A ʻo koʻu manaʻo ma ia mea he pololei, pono ʻoe e lawelawe i kekahi; ʻO kāu papa, ʻo ia nā mākeke lehulehu, he luna paʻakikī loa, ʻo wai ia. A manaʻo wau e like me Reed Rayman, ʻo ia ka hoa hana ma Apollo nāna i hana i ka ʻaelike, he kanaka akamai maoli, maikaʻi maoli, a he mau hoa maikaʻi loa mākou, inā ʻo ke kuleana pilikino ma hope o ia a i ʻole VC a i ʻole kekahi.
A laila, ʻoiaʻiʻo, e nīnau wau iā ʻoe e pili ana i ka ʻāpana PE o ia mea, no ka mea, pololei ʻoe i koʻu makemake nui i kēlā. ʻO ka mea maʻamau, kūʻai kahi ʻoihana PE i kahi waiwai i emi iho e holo wale ma ke ala i lalo. ʻO nā mea a pau āu i kamaʻilio ai i kēia manawa ʻo ka ulu ʻana, pololei?
Ua hoʻolako lākou i ke kālā kūpono e hoʻihoʻi hou i ka ʻoihana, a i ʻole ʻoe e neʻe wale nei i ke kālā ma o nā ʻoki a me nā hoʻokaʻawale?
E ʻōlelo wau i ʻelua mea. ʻO kekahi, ua hāʻawi maoli lākou i ke kālā. ʻOiaʻiʻo, aia wau i kahi hālāwai i kēia kakahiaka kahi e hāʻawi nei lākou i ke kālā no ka hana ʻana i nā mea nui a mākou e kamaʻilio nei.
Ke pāʻani nei ke mele ominous i ka wā e hāʻawi kālā ai ka ʻoihana kūʻokoʻa iā ʻoe?
ʻAʻole. Inā ʻike ʻoe iā Reed, ʻaʻole ʻoe e noʻonoʻo e like me ia.
Ua like anei me ka mea u'i o ka diabolo?
ʻAʻole. He hui kuʻikahi kā mākou ʻaʻole like me kēlā. A ʻaʻole wau ʻike e pili ana i nā PE ʻē aʻe… ʻaʻole wau i hana pū me nā ʻoihana PE ʻē aʻe.
ʻOiaʻiʻo.
ʻAʻole, ua makemake mau lākou e koli nui. Inā ʻoe e hoʻi i ka wā aʻu i hoʻomaka ai, ʻo ia nō ka puʻuwai o Covid a me ka crypto boom a stonks, a hoʻokahi manawa boom, a laila maloʻo iki nā mea, a laila ka boom AI. Ua hala mākou i kēia. A no laila, ʻokoʻa ka mea a mākou i nānā ai e hana me kēlā kapikala. Ua hoʻopau mākou i ke kūʻai ʻana i nā mea liʻiliʻi ma ke ala ma mua o nā mea nui, akā ua piʻi nui lākou no nā mea nui a hoʻāʻo e hoʻolilo i kēia hopena i ʻoi aku ka nui ma ke ala.
Ua hana mākou i kā mākou wahie ponoʻī. No laila ke hoʻohiki aku nei au iā ʻoe ʻaʻohe hoʻokahi hōʻemi ma ʻaneʻi i hoʻoholo ʻole ʻia e kaʻu hui, hele i Apollo, a ʻōlelo aku, "E, e hana mākou i kēia." Ua pani mākou i ʻelua mau ʻāpana ʻenehana hoʻolaha kālā nui o ka hui, a ʻo ia wale nō kā mākou hui e hoʻāʻo nei e hana i kēlā. No laila, ʻoi aku ka maikaʻi o mākou, ʻaʻole pono mākou e hoʻonui i kahi kālā ma mua o kā mākou kālā e hoʻomāʻona i nā akua PE. Ua ʻae ʻia i kēlā me kēia makahiki i kā mākou hoʻolālā ʻana i ka mea e hiki mai ana.
A ʻoiaʻiʻo, i ka wā i hoʻololi ai mākou i ka ʻenekini loaʻa, ua liʻiliʻi ia ma laila no hoʻokahi makahiki. ʻO ia ka "Indiana Jones i hoʻololi i ke gula" a pono lākou e lawe i kahi lele o ka manaʻoʻiʻo me mākou. Akā ʻaʻole mākou i hele i nā hana hoʻoemi kumu hoʻemi i ka PE a i ʻole kekahi mea.
Ua ʻike au i kahi ʻōlelo a Apollo e ʻōlelo ana ʻo Yahoo ka wikiwiki o ka hoʻihoʻi ʻana i ka hoʻopukapuka kālā i loaʻa iā lākou. ʻIke wau he ʻoihana pilikino ʻoe. He aha ia hoʻi? He mea pono anei ke ola kino? ʻOi aku paha kahi kālā ma mua o kā lākou lilo?
ʻAʻole, loaʻa ka waiwai. A nānā, ʻaʻole mākou e hōʻike i ka loaʻa kālā, akā aia i loko o nā piliona. Ua neʻe ʻia kēlā helu ʻoiai ua neʻe au i ka nui o nā kālā maikaʻi ʻole me kēlā mau ʻoihana ʻenehana hoʻolaha e hoʻokele nui nei i ka laina kiʻekiʻe akā ʻaʻole nui ka laina lalo. ʻO AOL ka nui o ka loaʻa kālā a me ka loaʻa kālā a ua hele i waho.
Akā aia i loko o nā piliona kālā. He waiwai loa ia. ʻAʻole loaʻa ka waiwai ma ke kālā. No kahi hui i uku maoli i ke kumukūʻai no ka lilo ʻana i hui aupuni e hakakā nei no ka manawa lōʻihi, i loko o nā niho o kekahi mau mea hoʻokūkū nui e hele mai ana e ʻai i kāna ʻaina awakea, ua maikaʻi ke noho pilikino ma ke ala, inā he PE mākou a ʻaʻole paha, hiki iā mākou ke hana i kēia mau loli. Aia ia ma kahi wahi maikaʻi loa i ke kālā.
E kamaʻilio kākou e pili ana i kēlā mau hoʻololi. E nīnau maoli wau iā ʻoe i nā nīnau Decoder ʻelua ma ke ʻano hoʻohuli ma mua o kaʻu hana maʻamau. Ua hoʻoholo ʻoe he nui. ʻAʻole like ʻoe i noho i lalo a wehe i Google Docs a ʻōlelo, "Inā holo wau iā Yahoo ..." a hana i kahi papa inoa pōkā. Akā, ua hoʻoholo ʻoe he nui,me nā hoʻoholo e haʻalele i kekahi mau ʻoihana. Pehea ʻoe e hoʻoholo ai? He aha kāu papa hana?
Ma hope o koʻu nānā ʻana i kāu podcast no ka manawa lōʻihi, ua ʻike wau e hiki mai ana kēlā nīnau, a ʻaʻole wau makemake e loaʻa i kahi pane bullshit. No ka mea, ua lohe au i kekahi, a ke kani nei lākou e ho'āʻo nei e kākau i mokuna no Peter Drucker a i ʻole kekahi mea. ʻAʻole wau e hoʻāʻo a hana i kēlā.
ʻO wau ka Luna Nui hewa no kahi hui lako polokalamu ʻoihana. ʻO wau ka Luna Nui hewa no kahi hui meaʻai. Akā ua hana wau i ka mea kūʻai pūnaewele i kaʻu ʻoihana holoʻokoʻa. Ua hoʻomaka wau iā lākou, ua lawe au i nā mea nui, ua ʻike wau i nā mea āpau āu e ʻike ai ma kēia ʻoihana. A he mea maʻalahi loa ka hoʻoholo ʻana. Manaʻo wau ʻoi aku ka paʻakikī o ka loaʻa ʻana o ka ʻike no ia mea. Manaʻo wau e haʻi aku kaʻu hui iā ʻoe ua wikiwiki wau e hoʻoholo. ʻOi aku koʻu makemake e hana lākou iā lākou iho, a hiki iā mākou ke kamaʻilio e pili ana i ke ʻano o ka org a me ke kumu. ʻO wau ka luna hoʻoponopono no ka mea e hana nei ma ʻaneʻi.
ʻOi aku ka manaʻo ma o ka lens o kā mākou misionari. ʻAʻohe oʻu mau waiwai Enron ma ka pā, e like me ka pono, ʻaʻohe mea. He manaʻo ko mākou no kēlā. No laila ʻaʻole ʻo ia ke ʻano o ka hana ʻana. Akā ʻo ia ma o ka lens o ke kumu o mākou ma ʻaneʻi, ka mea a mākou e hoʻāʻo nei e hana, he aha kā mākou hoʻolālā no ka makahiki.
ʻO kaʻu hana ma ka hopena o ka lā ʻo ka ulu ʻana. Hiki iā ʻoe ke ʻaʻahu i kēlā me kēia ʻano āu e makemake ai. ʻO ia kaʻu hana. Manaʻo wau he hana kēlā a kekahi CEO, ʻoiai inā ʻoe he hui Series A.
A no laila ua maʻalahi ka lens no ka mea a mākou e hoʻāʻo nei e hana. ʻIke mākou ʻo wai mākou a he aha mākou e pono ai. A ʻike mākou i ke ʻano o ka iwi kuamoʻo o ka puke a me nā ʻaoʻao e hoʻomaka ana e puka mai ia mea i ko mākou hele ʻana i mua. ʻO nā makahiki ʻelua aʻu i noho ai ma ʻaneʻi, ʻo ia ka manawa hoʻololi. ʻAʻole wale ka lawe ʻana iā mākou ma o Covid a me nā mea āpau a lawe ʻia mai Verizon, pono mākou e kū i kēia hui. ʻAʻole mākou like Yahoo. He hui hou kēia - ʻo PS, [hoʻokumu hui mua ʻo Yahoo] ʻo Jerry Yang i hoʻokomo i loko, ʻo ia kekahi o kā mākou mea hoʻopukapuka - ua hoʻihoʻi mākou i ka inoa Yahoo.
ʻO nā hana hoʻololi a pau i hana ʻia i nā makahiki ʻelua i loaʻa iā ʻoe i kahi e hiki ai iā ʻoe ke loaʻa ke kuleana e hoʻomaka e hoʻomaikaʻi hou i nā huahana. No ka mea i ka hopena o ka lā, he ʻoihana huahana mākou a ʻaʻole pono kēia mau mea e omo, e ʻae i ka maikaʻi.
A i kēia manawa, aia mākou i loko, e ʻōlelo wau i ke kolu o ka pae, e hoʻomaka ana e kiʻi i nā kiʻi ma ka pahuhopu. A no laila e ʻokoʻa mau ana nā hoʻoholo i kou hele ʻana i kēlā mau pae.
ʻO kēia ka nīnau ʻē aʻe. Ua kamaʻilio nui ʻoe e pili ana i ka hoʻoponopono hou ʻana i ka ʻoihana, e kāpae i nā ʻāpana āu e pono ʻole ai. Pehea ʻo Yahoo i hoʻonohonoho ʻia i kēia lā a pehea ʻoe i pae ai i nā hoʻoholo i lawe iā ʻoe i kēlā hale?
He ʻano hui a i ʻole ka hoʻolālā portfolio. Ua hoʻi koʻikoʻi au i ka hale i nā makahiki i hala ma kahi ʻoihana ʻē aʻe. ʻO kēia ka ʻehā o ka conglomerate aʻu i komo ai, e hoʻomaka ana me IAC, nāna i kūʻai aku iā Jeeves i ka lā.
He ʻili mānoanoa kou, e kuʻu hoa.
I kēlā hihia, he 60 mau hui i hui pū ʻia ma ka loaʻa ʻana, ʻo ka hapa nui o lākou ʻaʻohe mea pili kekahi i kekahi. A ua hele lākou i kahi manawa o ka ho'āʻo ʻana e hoʻohuli iā ia i ʻoihana hana me kahi backend maʻamau me Jack Welch ma ke ʻano he kākāʻōlelo,. ʻAʻole i hana wale ia no ka mea ʻaʻohe pili ʻo Ticketmaster me Ask a ʻaʻohe mea pili i ka huli ʻana me LendingTree a i ʻole ka ʻoihana papa inoa. He nui wale nā ʻāpana like ʻole o ka IAC i like ʻole.
Akā i koʻu mau lā CBS, ʻo nā hōʻailona āpau he hui pūnaewele mea kūʻai aku. I ka wā mua, no ka mea he alakaʻi a mea hoʻokumu paha wau, ʻo wau ka puaʻa i ka slop. Ua like wau, "ʻAe, maikaʻi. E hōʻike mai kēia mau hōʻailona 25 iaʻu, me Fantasy. Ua hoʻomaka wau e pāʻani i ka Fantasy ma SportsLine, a ʻae, hiki iaʻu ke holo i kēia manawa."
A i loko o hoʻokahi makahiki, ua maopopo iaʻu ke paʻa nei au i nā mea āpau. ʻAʻole hiki iaʻu ke loaʻa 25 mau hōʻike pololei. Ua hoʻonohonoho au iā lākou i mau pūʻulu like, me nā luna nui e mālama i kēlā me kēia ʻoihana. Ua hana maikaʻi kēlā hale. Ua hele mai mākou e kāhea i kēlā federala a me ka mokuʻāina, aia nā kiaʻāina o kēlā me kēia mokuʻāina i loaʻa kā lākou ʻoihana ponoʻī, maʻamau ko lākou wahi ponoʻī, kā lākou moʻomeheu ponoʻī, a maikaʻi kēlā. A ma ka pae federal, ʻaʻohe kumu e loaʻa ai ʻelua IRS a ʻelua FEMA,ma ke kālā a me ke kānāwai a me HR a me kekahi mau mea ʻē aʻe.
Hiki iaʻu ke haʻi aku iā ʻoe, ke pepehi nei ʻoe iaʻu. ʻIke ʻoe i ka mea a Tim Armstrong reorg ma AOL i hoʻoikaika nui iā mākou e haʻalele a hoʻomaka i ka The Verge?
ʻAʻole!
He mau kūlanakauhale a me nā kūlanakauhale. Ua kau ʻo ia i kahi hōʻailona nui ma luna o Engadget i ʻōlelo ʻo "Tech Town." A ua like wau, "Pono wau e hele i waho. ʻAʻole hiki iaʻu ke noho ma Tech Town, e ka hoa. Akā, maopopo iaʻu ka metaphor.
He ʻakaʻaka nō hoʻi, no ka mea, ʻōlelo ʻoe i nā mea a pau, a ʻo ia ka hale i loaʻa iā mākou ma ʻaneʻi. Ua hoʻoili au i kēia hui matrix nui kahi i loaʻa ʻole ai kekahi mea. Hoʻokahi poʻo o ka ʻike ma nā mea a pau. Hoʻokahi poʻo o ka huahana ma nā mea a pau. A ʻo ka mea e nalowale ai ʻoe ʻaʻole ʻoe he poʻe loea i kālele ʻia, nāna ʻoe e hoʻolimalima iā lākou e lilo i Luna Nui o kā lākou ʻoihana ponoʻī a makemake lākou i kēlā. Loaʻa i kēlā me kēia o kaʻu mau luna nui he ʻoihana ʻoihana a maʻamau he kumu huahana. A laila makemake lākou e holo. Pono ʻoe e hoʻokuʻu iā lākou e holo a lilo i mea ʻole ma nā ʻaoʻao ma o ka loaʻa ʻana o kā lākou hui ʻenekinia ponoʻī, kā lākou mau hui hoʻolālā ponoʻī, kā lākou hui ponoʻī.
A laila e hāʻawi mākou iā lākou i ka poʻe i ke kūʻai aku a me ke kūʻai aku ʻana a me PR ka poʻe loea ma ia wahi, akā e ʻōwili i kahi kanaka kikowaena. A no laila ua hana maikaʻi loa kēlā ʻano hoʻohālike, no ka mea hiki iā ʻoe ke loaʻa i ka pono maoli ma ke kikowaena a me ka ʻike ma ke kikowaena. ʻAʻole wau i manaʻo ʻo ka pono ka inoa o ka pāʻani ma aneʻi. ʻO ka maikaʻi a me ka ulu. No laila, hoʻolimalima ʻoe i nā poʻe nui e hana i kēlā mau mea, a laila ʻo wau ka luna hoʻoponopono ma ke kikowaena o ia mau mea a pau.
A loaʻa iā mākou ke aloha ʻāina ma nā hōʻailona āpau. ʻOi aku ka maʻalahi ma Yahoo kahi i loaʻa iā mākou hoʻokahi inoa kikowaena. Akā ʻo ia ke ʻano.
ʻO kaʻu e ʻōlelo ai, ʻaʻole nā mea āpau. A ma kēia mau ʻoihana nui, hiki iā ʻoe ke lilo i kēia matrix nui Borg a i ʻole ʻoe ke kumu hoʻohālike GM a mākou e holo nei. E iho mai ana i na kanaka. Ke manaʻoʻiʻo nei au ma kahi āu e ʻike ai i nā pilikia, ʻaʻole ʻo ia wale nō ka hale, ʻaʻole wale ka moʻomeheu āu i hoʻoili ai, ʻo ia ka poʻe a me kā lākou mea maikaʻi. Inā ʻaʻole ʻoe e hoʻolimalima i ka poʻe loea ʻāina maoli nona ka EQ kiʻekiʻe a he mau hoa hui maikaʻi loa kekahi i kekahi, e hele ana ʻoe i ka makani me kahi cesspool, a i ʻole ka poʻe ʻike ʻole i ke ala e holo ai.
He weliweli wale ko mākou poʻe. He ʻoiaʻiʻo ia ma ka hui hope loa, a ʻo ia ke kumu i kūleʻa ai mākou i ka hana ʻana i ka huli ʻana, a laila hiki i kahi i hiki ai iā mākou ke hoʻomaka i nā huahana hou i ʻike maoli ʻia. I kēlā hihia, ʻo CBS All Access, i lilo i Paramount Plus. ʻO wai ka mea i manaʻo e hoʻomaka ʻo Yahoo i kahi ʻenekini hulina AI? A loaʻa iā mākou kekahi mau pāʻani ʻē aʻe a mākou e hana nei. ʻO nā kānaka ka mea e hiki mai ana i ka hopena o ka lā.
ʻIke au he ʻekolu ʻāpana kāu: Nūhou, Haʻuki, a me Waiwai. E haʻi mai iaʻu e pili ana i kā lākou hana pū ʻana. Hiki i nā mea ʻekolu ke hana i nā mea a lākou e makemake ai, a ma ka luna, ke ʻōlelo nei ʻoe, "ʻOiaʻiʻo, pono mākou i kahi ʻimi ʻimi AI e hele i kēia mau mea." A i ʻole, loaʻa iā lākou nā palapala alanui huahana? Pehea ia hana?
Manaʻoʻiʻo a ʻaʻole paha, ʻaʻole kēlā mau māhele.
He mau mahele no hoi kela. No laila, loaʻa iā mākou nā GM ma kēlā me kēia. ʻO kekahi e ʻōwili iā Matt Sanchez, ko mākou COO. No laila, loaʻa iā ia ka ʻoihana home, ka ʻoihana ʻimi, ka leka uila, ʻo ia hoʻi, ma nā ʻano he nui, kā mākou ʻoihana mōʻaukala koʻikoʻi, a me kā mākou DSP, a me ka monetization e hele ana ma kēlā ʻaoʻao, e hoʻouka iā Matt. Hoʻokele ʻo Ryan Spoon i ka mea a mākou i kapa ai ʻo Yahoo Media Group. A i kēia lā, Sports, Waiwai. A laila ua kamaʻilio au i ka lehulehu aia kahi ʻekolu o ka wāwae, ʻo ia hoʻi, he kuleana ko mākou e hele hohonu i loko o ke wikiō ma ke ʻano nonfiction ma nā ʻaoʻao o kahi e ikaika ai mākou. Hoʻopili ʻo News Today i ka ʻoihana home ma muli wale nō o ka hui pū ʻana. Akā ma ka manaʻo, hiki ke hoʻokahi a i ʻole kekahi.
A laila, loaʻa i kēlā me kēia ʻoihana kahi GM nona ka hoʻolālā ʻoihana, ka P&L, nā kumuwaiwai e holo i kā lākou ʻoihana. A laila ʻaoʻao ʻaoʻao i kēlā, e loaʻa iā mākou kahi CFO a i ʻole ka luna kālā nui me ka hui kūʻai, a me nā mea ʻē aʻe. Pēlā ke ʻano i hoʻonohonoho ʻia ai.
Inā ʻoe e kamaʻilio i loko, aia maoli ka ʻoluʻolu ma waena o kēlā mau ʻoihana. ʻAe, hakakā lākou i kekahi manawa ma luna o ke kaʻa mai ka ʻaoʻao home a i ʻole kekahi mea e pili ana i ka ʻōnaehana hoʻokele waiwai a i ʻole ka monetization.Akā no ka hapa nui, manaʻo wau e loaʻa iā ʻoe nā manaʻo lokahi e pili ana i kā mākou hana pū ʻana.
Manaʻo wau e hīmeni lākou a pau mai ka puke pāʻani hoʻokahi. Ke nīnauele ka poʻe me mākou, ʻōlelo mau lākou e pili ana i ke ʻano o ka ʻōlelo a kēlā me kēia kanaka i ka puke pāʻani like. Loaʻa iā mākou kahi hoʻolālā hana maikaʻi loa.
E kamaʻilio me aʻu e pili ana i ka ʻāpana monetization. A makemake wau e komo i ke ʻano o kāu hoʻopukapuka ʻana i kāu paepae ʻaoʻao koi no nā hoʻolaha. Inā wau e nānā i nā nūhou a me nā haʻuki, e ʻōlelo wau, "ʻAe, e hana wale mākou i ka pāʻani i kēia manawa. ʻO ia ke kālā." ʻO kēia ka manawa aʻu e ʻōlelo ai e hui pū ana ke kālā a me nā haʻuki, ʻeā? ʻO ka manaʻo he pāʻani wale nō mākou a pau me he mea lā e hoʻopilikia ana i nā mea āpau ma laila. Loaʻa iā ʻoe kahi kuʻikahi me Polymarket a me nā mea ʻē aʻe.
A laila, loaʻa iā ʻoe kēia hoʻopukapuka nui i ka manaʻo e like me ka hoʻolaha hōʻike kuʻuna, ʻaʻole ia he hoʻopukapuka a nā poʻe ʻē aʻe e hana nei ma ka nui. No ke aha ʻoe i hoʻolilo nui ai i laila? Ke ulu nei kēlā? Ke mālama nei ʻoe i ka lawelawe? A laila pehea kou manaʻo, pono, pono mākou e hana casino?
ʻAʻole wau makemake e lōʻihi i ka pane.
E hele i mua. Hoʻomanawanui i ka hana.
ʻO ka hui holoʻokoʻa i loaʻa iā mākou ua loaʻa kālā ma o kēia pūʻulu he ʻekolu poʻo o ka hoʻolaha ʻōiwi, kahi kahua hoʻolako, a me kahi paepae ʻaoʻao koi. Pono ʻoe e kūʻai i nā mea ʻekolu, a ʻo nā ʻoihana mea kūʻai aku ʻo Yahoo e loaʻa ka loaʻa kālā mai kēlā hui. Inā ʻoe e noʻonoʻo e pili ana i ka SSP, ʻo ia ka Yahoo SSP, ʻaʻole hiki iā mākou ke hele i waho a pāʻani i ke kahua ma kahi kūʻai kūʻai mai Trade Desk a mai Google a mai nā mea ʻē aʻe. No laila, ʻo ia kekahi o ka hoʻoholo ʻana ma laila; ke waiho nei mākou i nā kālā he nui ma ka papaʻaina ma kā mākou mau waiwai kūʻai ponoʻī.
Ke emi nei ka ʻoihana hoʻolaha maoli i ka manawa a me kekahi mea e lawe ana i nā kumuwaiwai he nui. Hoʻopili ʻia ka hoʻonui ʻana o kā mākou hui Microsoft ma ka hoʻolaha ʻimi ʻana, ʻo ia kekahi ala e loaʻa kālā ai mākou. Ua hana mākou i kēia mau mea a pau. No laila ua hoʻonui mākou iā Microsoft. Hoʻopau mākou i ka ʻoihana ʻōiwi. A lawe mākou i ka 25% o ka Taboola a hoʻopuka mākou iā lākou, no ka mea, he nui ke kālā. Hoʻopau mākou i ka SSP. Aia kekahi poʻe i makemake e kūʻai, akā pono mākou e hāʻawi iā lākou i ka mālama maikaʻi ʻana a makemake mākou e hiki ke pāʻani i ke kahua ma nā hua ma kā mākou ʻaoʻao āpau.
Akā ʻaʻole i hoʻokomo ʻia ka DSP, akā ʻo ia ka lei aliʻi. He wahi ia a mākou i manaʻo ai he kuleana ko mākou e lanakila ai. ʻO ka hapa nui o nā manaʻo ma o ka DSP control center ʻaʻole ʻo Yahoo. ʻAʻole ia ma mua o 10%. A hiki iā ʻoe ke loaʻa i kekahi mea ma laila. Aia ʻo CTV, Netflix ma laila, aia ʻo Spotify ma laila.
ʻO ka mea ʻokoʻa no ia mea he mea ʻokoʻa ia no ka hui holoʻokoʻa. I ka wā i hoʻoili ai mākou i ka hui, ua like ia me ka ʻike ʻana i ka ʻaila ma lalo o ia, ʻo ia kēia ʻikepili gula o ka ʻikepili mua ma muli o kēia mau pilina pololei; 75% o kā mākou DAU i hoʻopaʻa ʻia, no laila ʻike maoli mākou i kā mākou mea hoʻohana. A hui ʻoe i kēlā ʻike a hoʻopaʻa ʻoe iā Yahoo kūpono a i ʻole ʻoe e hele i kēlā ʻaoʻao ke kūʻai ʻoe ma o ka DSP. He mea kupanaha mākou i ka hoʻololi a me nā hopena.
ʻO ia ke kumu i manaʻo ai au he waiwai nui loa ʻo Yahoo a no kēlā me kēia. Ua lanakila mākou i ʻeiwa o 10 mau hoʻokolohua poʻo a poʻo e kūʻē i nā poʻe ma ka ʻaoʻao DSP. A eia hou, manaʻo wau ma ka ʻaoʻao kūpono o Yahoo, ʻoi aku ka nui.
No laila ʻae, ke kūʻai aku nei mākou i nā hoʻolaha premium no Malaki Madness a me ka World Cup ma Sports. ʻAe, ke hana nei mākou i ka pilina me Polymarket a me nā mea ʻē aʻe. Ua lilo ʻo BetMGM i hoa pili pili kālā no nā makahiki ʻehiku i hala. He hana ʻo Verizon e hiki mai ana i ka hopena o kēia mahina. ʻO ka Polymarket wale nō e hoʻopiha i nā hakahaka o nā mākeke kahi i loaʻa ʻole ai kēlā kuʻikahi, no laila e ʻike mākou i ke ʻano o ka hui ʻana i mua.
ʻO ka hapa nui o kā mākou loaʻa kālā aia ma ke kua o kā mākou waiwai waiwai, ma o ka hoʻolaha ʻana i makemake nui ʻia, nā kau inoa, a laila iho i ka funnel i ka ʻimi, pono mākou e kamaʻilio kaʻawale.
Makemake au e hele mai e huli. Makemake au e wehe i ka ʻāpana koi o ka puzzle, ʻeā? ʻO kēia kahi e komo ai ka poʻe hoʻolaha e kūʻai i nā hoʻolaha a laila hiki iā ʻoe ke hele i ka ʻōlelo ʻana i kahi pūʻulu o nā mea, inā paha e hōʻike ana i ka hoʻolaha ma Yahoo a laila ʻōlelo ʻoe hiki iā ʻoe ke hele i Netflix. Manaʻo wau he kuʻikahi kāu me Netflix e kōkua iā lākou e kūʻai aku i kā lākou waihona waiwai no ka mea ua kū wikiwiki lākou i kēlā ʻoihana. ʻO wauʻIke pono e pili ana i nā ʻano āu e ʻike ai e ulu ana ma laila, pololei? Hōʻike ʻia? E like me nā wahi ʻē aʻe, ke emi nei nā hae a me nā pahu, a ke neʻe nei nā kālā āpau i nā ʻoihana brand influencer. Loaʻa iaʻu nā hui kūʻai a i ʻole ʻenehana ma ka hōʻike i nā manawa āpau.
Aia ka Luna Nui o SharkNinja ma ka hōʻike a ua like ʻo ia, "Ua kūkulu wau i kaʻu ʻoihana me nā mea hoʻomohala. A he ʻoihana pupule kēlā e noho wale nei ma muli o ke kālepa influencer.
Inā hoʻolohe ʻoe i ka hōʻike, manaʻo ʻoe ʻo ia ka wā e hiki mai ana. A eia ʻoe e ʻōlelo nei ʻo ke gula ma lalo o Yahoo, ʻo ka ʻaila ma lalo o Yahoo, ʻo ia ka ʻikepili e hiki ai iā mākou ke huli i nā pae ʻē aʻe. Akā ʻo ia ke ʻimi nei ma Yahoo i mea waiwai e like me ka hiki ke kūʻai aku iā CTV a i ʻole Netflix? No ka mea, ua like ia me ka pilikia i kēia ala holoʻokoʻa.
E nānā, e ʻokoʻa ana no kēlā me kēia mea hoʻolaha. Ua hana wau ma ka ʻaoʻao streaming o nā mea a loaʻa kahi ʻoihana hoʻolaha i kēlā, a e loaʻa ana ʻoe i nā CPM premium no ka hoʻolaha hōʻailona. ʻAʻole ʻoe e hoʻāʻo e hoʻohuli i nā kānaka i lalo no kahi hopena.
ʻO nā mea kūʻai DSP maʻamau i alakaʻi ʻia i ka hopena. ʻOiaʻiʻo, ʻo nā mea kūʻai kūpono ʻo Yahoo ka mea i alakaʻi ʻia i ka hopena. E loaʻa iā mākou nā mea lawe inoa nui. Ua kūʻai aku mākou i hoʻokahi i nehinei no ka World Cup. Ke kūkulu nui nei mākou i ka pōpeku, i nā haʻuki kaʻa, a me kekahi mau hiʻohiʻona ʻē aʻe ma laila. Akā no ka hapa nui, ua hoʻokumu ʻia ka hana. Pono mākou e lilo i ʻekolu mau wahi kiʻekiʻe e hele ai no ka hoʻolaha hoʻolaha kiʻekiʻe. 'A'ole like ka mea kū'ai.
No laila e hāʻawi wau i kahi laʻana no ka mea ʻike wau e maikaʻi ʻo ia me ia. ʻO kahi kanaka i hana mua iaʻu e holo i ka SurveyMonkey a ke kūʻai nei lākou ma o kā mākou DSP. Hele mai ʻo ia i oʻu nei a ʻōlelo mai, "ʻO Yahoo pono ka hapa maikaʻi loa o kēia. Hiki iā mākou ke kūʻai pololei mai iā ʻoe?" Ua hoʻolauna aku au iā lākou a ua hana lākou i kahi kuʻikahi e kūʻai pololei ma o Yahoo.
No laila, he ʻano hoʻolaha ʻē aʻe ia. A eia hou, hiki i ka hoʻolaha ʻōiwi ke hana. E hana ana ia ma kahi pākēneka ʻokoʻa. Akā ke manaʻo nei au he wahi ākea a ākea ka pūnaewele ma mua o ka poʻe e mahalo ai.
Ke ulu nei mākou iā Yahoo ma hope o 30 mau makahiki. He mea kupanaha loa ia me nā mea a pau i hala a me kāu e manaʻo ai e pili ana iā ia, 50% o nā mea hoʻohana Yahoo Mail ʻo Gen Z a i ʻole millennial. ʻAʻohe mea e manaʻo i kēlā. A ke ulu nei ia, a ua loaʻa kekahi o kāna mau makahiki maikaʻi loa.
Akā kakaikahi wale ka nui a me ka unahi. 'Oia'i'o, 'o ka 'ilikai no ia mea 'a'ole ia e lilo i ho'olaha wikiō premium. E hōʻike ʻia ana. A aia kēlā i kona wahi i loko o ka kaiaola. ʻAʻole ia ka mea wela loa i kēia manawa, akā hoʻohuli a loaʻa kahi wahi.
Ke nīnau nei au i kēia mau nīnau no ka mea he mea hōʻoluʻolu ka lohe ʻana i ka poʻe e ʻōlelo ana he mau mea e ʻōlelo ai nā kumu kumu no lākou.
ʻAe, hana lākou. Hana lākou.
E hoʻouna mākou i nā kaʻa i nā mea hoʻopuka nūhou a e hana mākou i ka hoʻolaha hōʻike.
ʻAʻole, pono mākou e ʻimi ma laila, e ka hoa. Pono e hele mai ka huli no ka holo.
No laila e nīnau wau iā ʻoe e pili ana i ka ʻimi. Ua haʻi ʻoe i koʻu hoaaloha a me koʻu hoa hana ʻo David Pierce he haʻaheo loa ʻoe i ka helu ʻekolu ma ka ʻimi. ʻO kekahi o ka Decoder kaulana loa i nā manawa a pau, ʻo ia ʻo Satya Nadella i ka hoʻomaka ʻana o Bing me ChatGPT i ʻōlelo ʻia, "Makemake au e hana i ka hula Google.
A laila hele mai ʻo Sundar [Pichai, Google CEO], he ʻano ʻokoʻa loa kona ʻano, ma Decoder a ua like ia, "Laki maikaʻi." ʻO ka mea maʻamau, ma kāna ʻano Sundar, makemake ʻo ia e ʻōlelo e ala mai ʻoe, akā e like me, "ʻAʻole wau e pane aku i kēlā." A hiki iā ʻoe ke ʻike pehea i pāʻani ai. ʻAʻole wau i manaʻo ua lawe ʻo Microsoft i nā ʻāpana o Google. Ua hana paha ʻo ChatGPT, akā ʻaʻohe o lākou monetization, pololei? Ke hoʻolimalima nei lākou i ka poʻe mai Meta e noʻonoʻo pehea e monetize ai i kēia ʻano hulina hou a lākou i hana ai ʻoiai ʻo Google e ʻōwili wale ana i kā lākou huahana.
Helu ʻekolu ʻoe. Noho ʻoe ma laila. Ke nānā nei ʻoe i kēia hula. Ke holo nei ʻoe i ka ʻimi AI. Hiki iā ʻoe ke hoʻokaʻawale iā Google a hiki iā ʻoe ke monetize ia ma ke ʻano kūpono maoli?
ʻAe, ʻo iaʻakaʻaka āu i ʻōlelo ai Bing. Hoʻomanaʻo wau i ka hoʻomaka ʻana o Bing ma ka hālāwai D. ʻO kēia paha ma mua o koʻu ʻike ʻana i ka hana ʻana o Twitter, a kau wau i kahi tweet snotty i ka wā i hoʻolaha ai lākou iā Bing, he kope maoli ia o Ask.com, o ka mea a mākou i kūkulu ai. A lawe ʻo Dan Frommer iā ia a hoʻololi iā ia i ʻatikala a ua like wau, "ʻAʻole, ʻaʻole, ʻaʻole."
hemolele.
Ua like wau, "Delete."
ʻAʻole wau i manaʻo e hele i laila. No laila ua hele au i nā kaua ʻimi. . ʻAʻole loa wau e noho i kahi kūlana ʻoi aku ka maikaʻi ma mua o kahi o ka Ask Jeeves brand i 2001 a me 2002. A ua ulu mākou i ka mākeke ma ka ʻimi. ʻO ke ala a mākou i hana ai, ua loaʻa iā mākou ka lehulehu lehulehu no ka manawa me kahi huahana haʻahaʻa loa; ua hōʻike ʻia ka huahana kumu i ka 85% o ka manawa a ua kaomi wale ʻia ʻo 25% o ka manawa no ka mea he lima-coded [natural language processor]. ʻAʻole ia i hana i ke ʻano o ka hana ʻana o NLP i kēia lā.
Ma o ke ʻano o nā mea - o ka hoʻomaikaʻi ʻana i ka ʻimi a me ka hoʻomaka ʻana i ka mea i lilo i OneBox ma Google a me ka hana ʻana i nā mea āpau - ʻo ka mea a mākou i ʻike ai inā e hana ana kekahi i 1.5 hulina i hoʻokahi mahina ma Ask, inā mākou e hoʻomaka i kēia mau mea, e hana lākou i ʻekolu hulina i ka mahina ma Ask e hoʻomaka me. ʻO ia ka hoʻopālua ʻana i kā mākou hulina nui. A ʻo ka hoʻolaha ʻimi ʻana he laina laina e pili ana i ka mea e hana ai no ka loaʻa kālā. No laila ua loaʻa iā mākou ka waiwai a hoʻonui i kēlā ʻoihana mai ka brink a kūʻai aku iā IAC.
Aia kekahi mau mea like ma ʻaneʻi. ʻAʻohe mea koho, ʻaʻole ʻoe e kāhāhā, Yahoo ma luna o Google a ma kahi ʻē aʻe e ʻimi ai. ʻO ke ala e loaʻa ai kā mākou leo hulina no ka mea he 250 miliona mau mea hoʻohana US a me 700 miliona mau mea hoʻohana honua ma ka pūnaewele Yahoo i kēlā me kēia manawa. Aia kahi pahu huli ma laila. A pinepine, hoʻohana lākou.
Ua hoʻoweliweli ʻia kēlā ʻimi no ka neʻe ʻana i nā LLM, no laila pono mākou e hoʻomohala i kēlā ʻenekini huli, a mākou i hui pū ai me Bing mai 2009, a hoʻopuka i kēlā. A pono mākou e hana i mea e hōʻoia ai ua hoʻomau lākou i ka hana ʻana i kēlā mau ʻimi a lākou e hana nei ma Yahoo. No laila no ka hana ʻana i kēlā, pono mākou e ʻimi iā AI. ʻO kā mākou hoʻoholo i ko mākou nānā ʻana i ka ʻāina ʻo mākou ka poʻe maikaʻi loa e kūkulu iā ia, no ka mea, loaʻa iā mākou ka ʻikepili e kūkulu ai e hana ai, a hiki iā mākou ke hana, a hiki iā mākou ke hana me ka hiki ke hana.
Akā, e ulu ana mākou i ka ʻimi? Ke lana nei ko'u manao. A inā mākou e hana, no ka mea ke hana pinepine nei nā kānaka i ka huli ʻana i kēia lā. Ke hoʻohana lākou a ʻike lākou iā Scout a he mea weliweli loa a maikaʻi loa nā hopena i hoʻohālikelike ʻia i nā mea e loaʻa iā lākou ma nā wahi ʻē aʻe, ke manaʻo nei mākou i ka manawa aʻe e hele ai lākou ma Yahoo no Mail a i ʻole Fantasy a i ʻole ke nānā ʻana i kā lākou mau waiwai, e hana lākou i kekahi. A ʻo ia ka hoʻomaka ʻana o ke ala. Ma nā wahi a mākou e hoʻomaka ai, ʻaʻole hiki iaʻu ke hele i laila me ka ʻole o kēlā hoʻomaka. Aia mau ka māka nīnau ma waena o Underpants Gnomes ma mua o ka loaʻa kālā.
He kula kahiko kēlā.
ʻO wai ka mea ʻike i kahi e hele ai? Akā ʻo ia ke kumu hoʻomaka a ʻo ia ke kumu i hana ai mākou.
He manaʻo maikaʻi kēlā. E nīnau au iā ʻoe no ia mea. Ua ʻōlelo mua ʻoe ma kēia kamaʻilio ʻana ʻo ka hewa kumu o Yahoo e hāʻawi ana i ka huli ʻana iā Google, e uku ana iā Google no ka pono o ka holo ʻana i ka pahu hulina ma yahoo.com. Manaʻo wau ʻaʻole ʻoe i kūʻai i 10 miliona Nvidia GPU e hoʻomaʻamaʻa i kāu kumu hoʻohālike. ʻO wai ke holo nei i kāu hulina i kēia manawa?
Ke hana nei mākou me Anthropic, me kā lākou kumu hoʻohālike māmā i kapa ʻia ʻo Haiku. He mau helu o keia. ʻOiaʻiʻo, loaʻa iā ChatGPT kahi i kapa ʻia ʻo Nano ʻaʻole lākou e hana hou nei. Ua lohe au e hoʻihoʻi mai paha lākou. Akā ʻaʻole mākou e hōʻike i nā hopena mai Claude.
ʻO nā hopena mai kā mākou ʻikepili ponoʻī a lākou e hana nei, ʻoiaʻiʻo. Hoʻouna mākou iā lākou i kahi ukana ʻo ia kēia mau ʻikepili kupaianaha a pau mai kā mākou pakuhi ʻike, e lilo koke i ʻaoʻao mea hoʻohana no ka mea ua kokoke mākou e hoʻomaka i ka pilikino, 30 mau makahiki o ka mōʻaukala ʻimi, nā ʻike āpau āpau āpau. A laila hoʻomaka pū mākou me Bing. Hoʻohui ia i hoʻokahi ukana a mākou e hoʻouna ai iā Haiku. ʻO ia ke kumu hoʻohālike ʻōlelo nui i hoʻohana ʻia ma kahi ala liʻiliʻi liʻiliʻi i ka ʻikepili Yahoo e hoʻihoʻi iā ia i kā mākou mīkini hoʻololi ma ke ʻano āu e ʻike ai he maikaʻi maoli a pono a me ke ala a mākou e hāʻawi ai i nā hopena.
He ʻoi aku ke kumukūʻai, ʻano ʻano MacGyver e hana ai. ʻO Eric Fang, ʻo ia kaʻO ka haku o kēia papahana, ʻo ia ke poʻo o kā mākou hui noiʻi a me ke poʻo o kā mākou hui ʻimi, e ʻōlelo iā ia ʻo "Yahoo data a me Haiku e like me ka ʻenekini pane AI hoʻokūkū."
A eia hou, ʻaʻole mākou e hana i nā mea āpau e hiki ai i kahi ʻōlelo hoʻohālike nui ke hana, akā ʻike koke ʻoe iā mākou e komo i nā hopena pilikino. E ʻike ʻoe iā mākou e hoʻokomo i nā hana hoʻokalakupua hiki iā ʻoe ke hana.
Me kēlā hoʻomaka, ʻaʻole mākou e hoʻomaka wale i ka mīkini pane Scout ma scout.com, akā ʻoiaʻiʻo, i ka lā o ka hoʻomaka ʻana, ua hoʻokomo mākou i loko o kā mākou huahana ʻē aʻe. ʻOiaʻiʻo, aia nā hōʻuluʻulu nūhou. Akā aia kahi pihi ma Yahoo Waiwai e hana ana i ka nānā ʻana i kahi waiwai i hāʻawi ʻia ma ka lele. Aia ma Yahoo Mail e kōkua i ka hōʻuluʻulu ʻana a me ka hoʻoponopono ʻana i nā leka uila a lawe i ka ʻike pono maoli. Aia kahi palapala alanui holoʻokoʻa āu e ʻike ai me nā hoʻolaha liʻiliʻi like ʻole i ka makahiki. E lilo ia i mea hana nui.
Inā ʻoe e hoʻomanaʻo i nā lā o ka paʻi ʻana, e lilo ana ia i mea hoʻoikaika nui i kahi aʻu e manaʻo ai e hele ana kēia māhele. Hoʻohana ka poʻe i kēia no ka huahana ma ke kumu o Yahoo, a kōkua kēia iā mākou e hana i kēlā. I ka manawa like, loaʻa i kahi ʻenekini pane AI kick-ass.
No laila, loaʻa iā ʻoe ka Anthropic ma ka puʻuwai. Manaʻo wau hiki iā ʻoe ke lawe iā lākou i waho, ʻaʻole? Inā he mea kūʻai aku ʻoi aku ka maikaʻi a i ʻole he hoa ʻoi aku ka maikaʻi a i ʻole nā huaʻōlelo ʻoi aku ka maikaʻi, hiki iā ʻoe ke hoʻololi i kēlā kumu LLM liʻiliʻi a e holo mau ana kāu huahana. ʻO kekahi o ka dynamics ma AI maʻamau, ʻo ia ke ʻai ʻana o nā hiʻohiʻona nui i nā mea hiki ke kūkulu ʻia e ka poʻe ma luna o lākou. No laila ke ʻōlelo nei ʻoe ua loaʻa iā mākou nā mana he nui.
Kahaha au. ʻAʻole wau i ʻike i ka hiki ʻana mai i ka mōʻaukala o ka pūnaewele mea kūʻai aku, ʻo kēlā me kēia 800-paona gorilla e hoʻāʻo e hana i nā mea āpau a ʻai i kāna mau hoa āpau.
Mai hopohopo. I kekahi lā, e wehe ana ʻoe iā Claude a e hoʻomaka ana ia e lawelawe iā ʻoe i nā wikiō kaiapuni kūwaho, a e like ana mākou, "pehea mākou i hōʻea hou ai?"
Ke ho'āʻo nei mākou a pau e hana. ʻae nō hoʻi. Akā ua hoʻomaka ʻo Google e hoʻokūkū hou aku me kāna mau mea hoʻolako āpau i nā makahiki. ʻAʻole kēia he mea hou.
Pehea ʻoe e noʻonoʻo ai i kēlā dynamic? Loaʻa iā ʻoe kēia mōʻaukala lōʻihi, loaʻa iā ʻoe kahi mea kūʻai kumu ma kahi kūlana e like me ka hewa kumu, ʻeā? Ke uku nei ʻoe i kahi mea kūʻai aku e holo i ka ʻimi, akā hiki paha iā ʻoe ke hoʻololi iā lākou ma hope, a laila e hoʻomau ka mea kūʻai aku i ka hoʻonui ʻana i kona hiki ke hoʻonohonoho. A ʻo nā mea kūʻai aku ʻē aʻe e like me ke kūlana e hoʻomau nei lākou e hoʻonui i kā lākou hiki ke hoʻonohonoho. Pehea ʻoe e pale ai i ka pali? No ka mea, ua like ia me ka mea i hala, e like me kāu e kuhikuhi nei.
ʻO kā mākou paʻakikī nui loa mai ʻaneʻi i kēia manawa, no ka mea, manaʻo wau e hoʻomaka ana mākou e kuke me ka ʻaila ma ka ʻaoʻao huahana, ʻo ia ka brand. Ua hele mākou i kahi ala lōʻihi. Ua piʻi iki mākou i ka mauna, a ua holomua mākou, ʻoi aku ka nui o ka ʻoihana. Manaʻo wau ua ʻike nā kānaka i ka mea e hana nei ma aneʻi. Akā inā manaʻo mākou e loaʻa hou ka New Balance type, a i ʻole The Gap, a i ʻole kēia mau wahi i iho i lalo, akā ua hoʻihoʻi hou a lilo i mau hōʻailona paʻa maoli, ʻo ia koʻu manaʻo no ka brand Yahoo, pono mākou e hele ma mua o ke kuʻi maoli ʻana i ke kaumaha aʻu e makemake ai.
ʻO ke kumu o ko mākou maikaʻi e like me mākou, no ka mea, ma ko mākou kumu, hana mākou i kahi hana maikaʻi loa i kēia mau vertical kahi a mākou e pāʻani ai. Inā hiki iā mākou ke hāʻawi i kēia mau huahana i ʻoi aku ka maikaʻi ma mua o ka mea i hoʻoili ʻia i kahi waihona mea hoʻohana i kēia nui, manaʻo wau ʻoi aku ka maikaʻi loa, ke ulu nei mākou i kēlā anaina ma ke kumu.
Manaʻo wau ʻaʻole lawa mākou. Manaʻo wau ua loaʻa iā Anthropic a me OpenAI… Ua hoʻi mākou i ka iʻa, akā ʻoi aku ka nui o nā iʻa e ʻai ai ma mua o Yahoo. Hiki paha iā mākou ke hōʻino i kā lākou hoʻāʻo a hana. ʻOiaʻiʻo. Ua ʻike au mai ka hoʻomaka ʻana a ua ʻōlelo kekahi poʻe i kēia, ke hoʻowalewale nei ʻoe i ka hopena ma ka wehe ʻana i kahi ala no nā mea kūʻai aku e komo i kāu huahana i loko o kahi ʻano ʻōlelo nui. ʻOiaʻiʻo, e hoʻāʻo lākou e lawe i kēlā ma luna o lākou iho. Ua ʻike mākou i kēlā me kēia manawa i kēia ʻoihana, e hoʻi i AOL, e ʻoiaʻiʻo. He pilikia kēlā no kēlā me kēia kanaka.
Ma ke ala like, ʻaʻole wau i manaʻo ua maikaʻi ka poʻe hoʻopuka me ka lawe ʻana o ka poʻe i kā lākou ʻikepili a hoʻopuka hou i nā pane me ka ʻole o ka hoʻi ʻana i ke kaʻa, manaʻo wau, ma kēiakumuhana, e akahele loa ka poʻe i ke ʻano o ka launa pū ʻana me kahi kumu hoʻohālike ʻōlelo nui i mua. No ka mea, e hele mai ka ʻīlio hae nui i kou puka a ʻōlelo i nā mea āpau. E paʻakikī ana. ʻO ka ʻōlelo ʻana, he hoa kupaianaha ʻo Anthropic. Pīhoihoi loa lākou i ka neʻe ʻana o MacGyver a Eric Feng a me kāna hui i hana ai a pehea mākou e hoʻohana ai iā Haiku.
ʻO ka ʻoiaʻiʻo, he ʻāpana lākou o kā mākou hoʻolaha paʻi no ka hoʻomaka ʻana o Scout. A e hana pū ana mākou i kekahi mea ma South by Southwest. Maikaʻi maoli kēlā hui ʻana a ke manaʻo nei au e lōʻihi ka lōʻihi.
ʻO ka hewa nui ʻē aʻe i kēia mau mea a pau ʻo Google. Ua lawe mākou iā lākou i nā manawa he nui. Loaʻa iā Google kahi DSP nui. Hoʻokūkū lākou ma nā wahi āpau āu e hoʻokūkū nei. Hoʻohui lākou i kahi pūʻulu nūhou. ʻO Google Discover ka mea kuhikuhi huna i ka hapalua o kaʻu mau mea hoʻokūkū. ʻAʻole lākou e ʻae, akā ʻoiaʻiʻo. He pilikia nui lākou, ʻeā? Aia kekahi pūʻulu o nā hihia antitrust e pili ana i kā lākou ʻenehana hoʻolaha hoʻolaha, e pili ana i ka ʻimi ma ka laulā. ʻAʻole maopopo iaʻu pehea e pāʻani ai nā mea a pau i ka hopena, akā aia lākou ma lalo o kahi ʻano koʻikoʻi. Ke ʻike nei ʻoe he manawa kūpono? A i ʻole ʻike ʻoe i ke ʻano o kā lākou holo ʻana i kā lākou ad tech stack ma ke ʻano he ʻano hoʻoweliweli?
No ka noʻonoʻo e hiki iā mākou ke hoʻohana pono iā Google i kēia manawa, manaʻo wau e hele hou aku mākou. Aia lākou i kahi kūlana ikaika loa. Manaʻo wau ua kahaha maoli lākou i ka hoʻomaka ʻana o ChatGPT, a he huahana koʻikoʻi kēia. Manaʻo wau aia paha ʻo Google i kā lākou labs e hana ana ma kahi.
ʻAe, ua hana lākou. Inā ʻoe e haʻi i kēia, lele kekahi kanaka Google mai kahi ulu lāʻau a ʻōlelo mai, "Ua hana mākou i nā Transformers." Ua pau lākou i kēia manawa no ka mea ua hiki iā lākou ke hoʻokō.
Pololei kēnā. A ʻaʻole maopopo iaʻu inā hoʻomanaʻo ʻoe iā Danny Sullivan, akā i nā kaua hulina mua—
ʻAe, ʻike wau iā ia.
ʻO Danny ke poʻo o ka ʻimi a holo i ka hālāwai ʻimi nui loa, a ʻo nā SEO āpau ʻaʻole i loaʻa ko lākou mau inoa ma kā lākou kāleka ʻoihana ma waho o ka puhi ʻana a me ke kau ʻana me Matt Cutts. ʻO kēlā hanauna holoʻokoʻa. Ua hele ʻo Danny i ka hana no Google a ua like ia me kahi haʻiʻōlelo no lākou. Ua ʻike au i kahi hōʻikeʻike āna i hāʻawi ai i kahi e hīmeni ai ʻo ia i nā hoʻomaikaʻi o ka pūnaewele hāmama a me ke ʻano nui o ia mea. Manaʻo wau inā ua hiki iā lākou ke alakaʻi i ke kamaʻilio o ka UI o kēia mea.
Inā ʻoe i nānā iā ia, ʻo wau, he hapa liʻiliʻi loa o nā mea hoʻohana Google i hoʻohana maoli iā ChatGPT. Manaʻo wau ua kau ʻo Similarweb i kēlā helu ma Twitter kahi aʻu i ʻike ai. ʻOi aku ka liʻiliʻi ma mua o kou manaʻo. No laila aia nā manawa kūpono. ʻO kēia ke kumu e like ai lākou me ChatGPT a no ke aha i hoʻokomo ʻia ai ke ʻano AI ma nā wahi āpau. ʻO kaʻoiaʻiʻo, e hana wau i kahi mea like loa i ka wā e hele ai mākou i kēia manawa beta o ka hāʻawi ʻana iā Scout ma Yahoo. Akā, ke manaʻo nei au ʻo kā lākou pāʻani ke eo.
ʻO ka mea e ola nei no lākou, ʻo ia ka hōʻoia ʻana, eia naʻe, ke hele nei ka hoʻolaha ʻimi ʻana i ka lua i loko o kēia honua ʻenekini pane hybrid hou. ʻAʻole wau i manaʻo ʻo nā huahana e lawe i ʻeiwa mau ʻanuʻu o ka agentic i nā mea a pau e monetize i kekahi hopena e hele ana ma kahi kokoke i ka maikaʻi e like me ke kaomi ʻana i nā loulou a uku ʻia lākou. ʻIke loa, ke hele nei ka honua i nā hopena i ka manawa, akā pono e ʻimi i kahi ala.
Manaʻo wau ʻo ka UI a mākou i hoʻokuʻu ai e hāʻawi iā ia iho i kahi e hiki ai ke poʻo, ma ke ala e hiki ʻole ai iā Anthropic ke hana i kahi hoʻolaha Super Bowl e pili ana iā mākou. Manaʻo wau hiki iā ʻoe ke hana ma ke ʻano i uku nui ʻia a kōkua i nā nīnau kālepa.
ʻAʻole maopopo iaʻu inā hoʻomanaʻo ʻoe, akā ua hoʻāʻo ʻo AltaVista e hoʻomaka i ka hoʻolaha ʻimi ʻana a ua pani ʻia e ka ʻoihana a me nā hoʻolaha a me nā ʻatikala a me Wired e ʻōlelo ana, "Pehea ʻoe?" ma mua o ka hana ʻana o Overture i ka maikaʻi, ma mua o ka hele ʻana mai o Google AdWords a laila hoʻoponopono maoli ia. A manaʻo wau ua nīnau ʻia a pane ʻia kēlā pilikia. Ua maikaʻi nā mea hoʻohana me ia i nā ʻano pāʻoihana. E pili ana i ka lawe ʻana mai.
Aia kahi ala e hana ai i ka huaʻōlelo i hoʻoikaika ʻia, i hāʻawi ʻia ma ke ʻano i loko o kēia ʻano hou e makemake ai nā mea hoʻohana. ʻO ia kahi a mākou e hele ai a ʻo ia ka huahana aʻu e makemake ai e hoʻomaka a ʻike inā hiki i laila. Akā inā ʻaʻole loaʻa ʻo Google i kēlā pono, paʻakikī ia.
Makemake nui au e ʻike pehea e ulu ai kēia mau mea hoʻohana. ʻO wauke nānā nei, i kēlā me kēia lā, loaʻa iā ChatGPT kahi riff hou. A hiki iā ʻoe ke haʻi aku ʻaʻole lākou i noʻonoʻo, no ka mea paʻakikī ke hana maoli. A ʻo ia ka mea e makemake ai nā mea a pau, ʻo ia ka manaʻo maoli. ʻO nā loulou polū 10 ʻaʻole i 10 mau loulou polū ma Google no ka manawa lōʻihi. Nui nā ʻike maoli i hoʻokomo ʻia ma ke ala.
20 makahiki. He 20 makahiki i hala.
No laila makemake wau e ʻike i ka ulu ʻana o ia mea a ke make nei au e ʻike pehea ʻoe e hoʻāʻo ai e hoʻoponopono, no ka mea, ʻaʻole i ʻike kekahi. ʻO ka hoʻolaha ʻimi ka ʻoihana ʻoi aku ka maikaʻi ma ka mōʻaukala o ka honua. No laila, manaʻo ʻia ua hiki ke hopu ʻia.
Makemake au i kā mākou kikoo mua. Loaʻa iā mākou nā manaʻo maikaʻi loa e pili ana i ka UI o ka hana mua o Scout. Nui nā mea a mākou e makemake ai e hoʻohui i ia a hoʻomaikaʻi e pili ana iā ia. Akā, manaʻo wau ua puka mai mākou me kahi hoʻāʻo mua maikaʻi a e hoʻololi mākou mai ʻaneʻi.
A no ka maopopo, ʻo kāu hoʻolālā ma laila ʻoe e ulu ai i ka waihona mea hoʻohana holoʻokoʻa Yahoo. E hoʻopaʻa inoa hou aku nā poʻe Gen Z no Yahoo Mail a e hopu ana ʻoe i kekahi o ia hana ʻimi ma mua o ka hoʻāʻo ʻana e lawe i ka ʻāpana pololei mai ka ʻimi Google.
ʻO ia ka pae ʻekahi.
ʻO ka moeʻuhane e hoʻomaka lākou e makemake iā mākou no ka ʻimi a me ka bookmark iā mākou a hoʻoholo e hele iā mākou ma mua o kekahi o nā kāne ʻē aʻe. A no ka poʻe e hoʻohana nei iā ia, ke hoʻonui nei kā lākou hoʻohana ʻana me nā nīnau hou aku i kēlā me kēia lā, kēlā me kēia mea hoʻohana. ʻIke wau e pili ana mākou i kekahi mea a ke manaʻo nei au e hiki mai ana i laila.
Akā ʻo kahi ʻāpana o ka thesis o ka hoʻolālā pāʻoihana no kēia, he waihona mea hoʻohana nui mākou, e like me kā Google, akā ma kahi ʻano liʻiliʻi, hiki i ke kanaka ʻilihune ke hāʻawi i ke ala like a lākou i hana ai me ke ʻano AI a kau iā ia ma nā wahi āpau āpau. ʻO ia ka ʻaoʻao home a me Nūhou a me nā haʻuki a me nā haʻuki Fantasy a me kēlā me kēia mana o kēlā.
Loaʻa iā mākou nā huahana hou. Ua hoʻokuʻu mākou i ʻekolu huahana Fantasy hou i ka makahiki i hala, ʻo kekahi o ia mea he mea hoʻokele kaʻa nui. A loaʻa iā mākou ka makahiki nui loa o Fantasy. ʻO kēlā me kēia o kēlā me kēia ʻāpana kahi e hiki ai iā mākou ke lawe i kahi anaina e hiki ke hoʻāʻo iā Scout, a manaʻolana e hele mai ia.
Makemake wau e hoʻopau ma ke kamaʻilio ʻana e pili ana i ke kālā a me nā haʻuki. Nui nā huahana Fantasy hou. ʻO ka hana ma ka haʻuki, "e ke keiki, pono ʻoe e pili i nā haʻuki i kēia manawa." Hiki iā ʻoe ke ʻike iā ia me kēia mau mākeke wānana. ʻO ia kā lākou ʻoihana nui. He nui kā lākou kālā e hoʻolei ai. Ua hoʻopaʻa lākou i kahi hui o nā lobbyists. Ma waho aʻe o ka politika, ʻo ke ʻano bipartisan o ka poʻe e manaʻo ʻē aʻe e pili ana i ka pāʻani haʻuki ʻaʻole i loaʻa ma mua o koʻu ola ʻana.
Ma hope o kēlā, pono mākou e pili i kekahi mea. A laila ma hope o kēlā, ua ʻōlelo maoli ʻoe ma mua. Hele mai ʻoe i Yahoo me ka crypto a laila stonks a i kēia manawa aia wale nō ka pāʻani. Ua like ia mau mea a pau me ka piliwaiwai ia'u.
Ua manaʻo mau ʻo Crypto e like me ke ʻano o ka piliwaiwai. Ua like ʻo Stonks, "Pehea inā pili wale mākou ma ka hana ʻana i nā kaula Reddit a hiki i ka GameStop ke hele i ka mahina?" A i kēia manawa aia mākou, "Pehea inā pili wale mākou i ka hopena o ke kaua?" Aia kahi pilina ma waena o kēia mau manaʻo a me ka manaʻo o ka poʻe e pili ana i ka piliwaiwai.
Hoʻokele ʻoe i ke kālā, ʻo ia ka home o nā stonks. Holo ʻoe i Sports, ʻo ia paha ka home o nā pāʻani haʻuki. Manaʻo paha ʻoe he kuleana kou e pale aku i nā manaʻo ʻino loa o kēlā me kēia kanaka ma aneʻi?
Kekahi. E like me ka hana a nā kānaka a pau, ʻae. A ma ke ala, hana mākou i kēlā ma nā ʻano wahi āpau. Ke ho'āʻo nui nei mākou i ka poni me ka nūhou. I kēia manawa, hiki i ka algorithm ke lawe iā ʻoe i ka hema a i ʻole ka ʻākau i ka manawa. ʻO kā mākou hana ke kōkua i ka hoʻoponopono hou ʻana i kēlā me kēia manawa i ʻole ʻoe e hele i lalo o ka lua rabbit a hiki iā ʻoe ke ʻike i nā kumu kūʻokoʻa. Loaʻa iaʻu nā hoʻopiʻi i nā manawa āpau mai ka ʻaoʻao hema a me ka ʻākau, no laila ʻo ia paha ke hana nei mākou i kēlā pololei. Manaʻo wau he kuleana koʻikoʻi kēlā. Lawe nui mākou i kēlā. Nui nā kamaʻilio ʻana no ia mea.
ʻAʻole maopopo iaʻu inā ʻike ʻoe i kēia, akā aia ʻo Apollo i ka mōʻaukala Caesars a nona ka Venetian a me ka Palazzo i kēia manawa. A ʻo ka puke haʻuki ma Venetian Palazzo ka Yahoo Sportsbook. ʻAʻole mākou e hana. He mea hōʻailona ia a aia kā mākou ʻike ma nā wahi āpau. Ua kamaʻilio mākou mai koʻu hiki ʻana i ʻaneʻi e pili ana, "E hana anei mākou i ka hana a Fanatics a komo i loko o ke kahe koko o ka piliwaiwai aPono anei mākou e hana iā mākou iho?" No ka mea, he loea ʻo Apollo, ʻoi aku ka nui ma mua o mākou. Ua hoʻoholo mākou ʻaʻole. ʻAʻole wale ʻo ia ke kumu kūʻai nui loa, ua lōʻihi loa ia, ke hakakā nei ʻoe i ka ʻewalu ma ka mokuʻāina o Iowa. E haʻalele mākou i kēlā. E lilo mākou i mea hoʻolaha a e lilo mākou i luna o ka funnel no ia mau mea a pau.
ʻO ia ka mea i hoʻoili ʻia e pili ana iā BetMGM. Ma laila mākou e pāʻani ai i mua. Ma kekahi mau ʻano, ʻo ia nā pāʻoihana hoʻolaha. Inā ʻoe e noʻonoʻo pono e pili ana i ia, e hoʻokomo mākou i nā mea paʻakikī a e hoʻokomo mākou i kekahi o nā mea hou i alakaʻi ʻia e pili ana i ka pili pili e pili ana i kekahi kumuhana inā he nūhou. Akā ʻaʻole mākou e hana i kēlā me kēia wahi.
ʻOiaʻiʻo.
Ua hoʻolaha wale mākou i kahi kuʻikahi me Coinbase ma kahi a mākou e hoʻopili ai iā lākou inā e kūʻai ana ʻoe i nā waiwai a i ʻole crypto.
He moʻolelo lōʻihi kāu ma ʻaneʻi. Ke nīnau wale nei au, pili paha i nā vibes, ʻeā? Malia paha e piliwaiwai mau ana ka makeke. E hoʻopaʻapaʻa kekahi poʻe. Akā ʻo ka manaʻo o ka mōʻaukala, pono ʻoe e hoʻohuli i ka CNBC a nānā i nā kumu waiwai o kahi ʻoihana a hoʻokomo i kahi ʻoihana āu e manaʻo ai e ulu maoli ana. A ua ʻae wale mākou i ka piliwaiwai i kēia manawa. ʻO ia ka mea a nā meme stocks i hana ai i ke kālā, ma ke ʻano kikoʻī.
ʻO Crypto wale nō paha ka pāʻani pāʻani a ua hoʻohālike mākou e ʻoi aku ka nui ma mua o ia. A i kēia manawa he ʻāpana kālā ʻo crypto a i kēia manawa ua like ia me ka piliwaiwai hou aku.
ʻAʻole i manaʻo ʻia he piliwaiwai. ʻO ke kumu i haʻalele ai nā liona i ka pāʻani, a laila ua hoʻopilikia ke kālā i nā haʻuki a i kēia manawa ke manaʻo nei nā mea āpau aia kahi palapala NFL a ua hoʻopaʻa ʻia nā pāʻani āpau. A hiki iā ʻoe ke ʻike i nā mea pāʻani i ka pilikia.
Makemake wau e hoʻokomo ʻia kēlā palapala i ka 49ers lanakila Super Bowl.
Makemake wau e komo pū me nā Packers. Ua loaʻa iaʻu kekahi mau pilikia maoli e pili ana i ka Packers i ka hapa lua o nā pāʻani, a manaʻo wau e kamaʻilio mākou me nā mea kākau moʻolelo.
ʻOiai loaʻa iā Pat Mahomes nā kelepona ʻaʻohe mea ʻē aʻe. A ʻoiaʻiʻo, ʻo ka palapala paha.
E ʻike i kaʻu e ʻōlelo nei? No laila, manaʻo ka poʻe a pau ua hoʻopunipuni. A lanakila ʻo Taylor Swift i kāna Super Bowl mua. ʻAʻohe manaʻo iaʻu.
Ua ʻae ʻia. ʻAe wau.
Akā ʻo ka hele ʻana o ka piliwaiwai i alakaʻi i ka manaʻo o ka palaho. A ʻoiai ke ʻike nei nā ligue, ʻoiai ke hoʻomaka nei nā mea pāʻani e hopu i nā hana hoʻopaʻapaʻa, ʻoi aku ka maopopo o ke kālā he pilikia ia. A i kēia manawa e hiki mai ana i ka nūhou, pololei? Ke hele mai nei nā mākeke wānana no nā hui nūhou, no nā mea hōʻuluʻulu, e hui pū ana me Reuters. E hiki mai ana kekahi mea ʻē aʻe ma kahi āu e pili ana i ke kālepa insider ma ka nūhou i kēia manawa.
Ke hana nei ʻoe i kēia mau vertical, ke kamaʻilio nei ʻoe e pili ana i kāu kuleana, ke kamaʻilio nei ʻoe e pili ana i ka hana ʻana i ka algorithm neutral. Eia ke kaomi. A ʻaʻole ʻo ke kaomi wale nō, ʻo ke kālā mai kāu mea nona ka PE e holo nei i nā casinos. Aia kahi hoʻi maoli ma ʻaneʻi, a ʻaʻole maopopo iaʻu inā noʻonoʻo maoli kekahi i nā laina. Ke ninau aku nei au ia oe, auhea ka laina? No ka mea hiki iā ʻoe ke hoʻohuli iā Yahoo a pau i ka piliwaiwai i ka lā ʻapōpō, e pili ana i nā waiwai i loaʻa iā ʻoe a me nā pilikia e kū nei ma ka honua.
ʻAe, e hana ana i hope, he mea nui loa ia e hoʻohuli iā Yahoo i kēlā, ʻaʻole wau i manaʻo aia ma waho. I kēia manawa, ʻo ia ka ʻike a me kahi loulou.
He mea koʻikoʻi loa ka pāʻani pāʻani. Aia wau i loko o kahi kolamu pili koleke me kaʻu mau hoaaloha a pau mai UCLA no 20 mau makahiki. ʻO ia kekahi o kaʻu mea punahele aʻu e hana ai i kēlā me kēia makahiki. Ua lanakila au i kekahi i kēia makahiki. Pono ʻoe e loaʻa nā pilikia a loaʻa iā ʻoe ka ʻike. Inā ʻoe i nānā i kēia mau waiwai, Yahoo Sports, ESPN no nā makahiki, me ka heluFire a me nā ʻano like ʻole e hiki ai iā ʻoe ke nānā iā ia, ʻo Fantasy maopopo he pāʻani. ʻAʻole ia he pāʻani, akā he pāʻani. Akā he ʻāpana nui loa ia o ka spine o ka puke no ka Yahoo Sports e pili ana. No laila ke nānā nei au iā ia e pili ana i kēlā.
ʻAʻole wau makemake e hāʻawi i kahi pane BS politika. ʻAʻole hoʻi au makemake e hana e like me aʻu ka loea. ʻIke wau i kekahi o kāu mau ʻāpana hope loa ma kēia kumuhana a ua hoʻolohe au i ka mea āpau a manaʻo wau i kēlā me kēia hoʻopaʻapaʻa a ʻoukou e hana nei no ke kumu o ka piliwaiwai ʻana he hoʻopaʻapaʻa kūpono. A laila maopopo iaʻu ka ʻaoʻao ʻaelike ʻelua o ia mea. ʻOiai ma ke kālepa insider,aia kekahi ma kēlā ʻaoʻao e pili ana i ka ʻaoʻao ʻē aʻe. Pili.
ʻAʻole maopopo iaʻu kahi e hele ai ka makani. Inā ʻaʻole ia he kānāwai, a laila ʻaʻole mākou e loaʻa. Inā he kānāwai, mahalo nui ʻia.
Manaʻo mau mākou e pili ana i ka hana aʻe a kekahi e hana ai e hoʻokō i nā pahuhopu a lākou e hoʻāʻo nei e hoʻokō i kēlā lā me ka hoʻohana ʻana i kā mākou huahana. He mea ʻoluʻolu kēlā a mākou e kamaʻilio nei a hoʻāʻo e kūkulu no a ke hoʻāʻo mau nei e hana i kahi hana ʻoi aku ka maikaʻi ma ka manawa. ʻAʻole hiki iaʻu ke noʻonoʻo i kahi pae hou aʻe ma lalo o ka hele ʻana i FanDuel a i ʻole hele i Coinbase ma hope o ka mea āu i aʻo ai ma Yahoo Sports a i ʻole Waiwai. No laila pono wau e loaʻa ia ma ke ʻano he ʻāpana nui o ka huahana. Pono wau. ʻO kahi e hoʻoholo ʻia ai kēlā mau poʻo e piʻi i luna o ke alapiʻi mai iaʻu. Akā, loaʻa iaʻu kāu manaʻo no laila.
Iaʻu, ʻo ka hoʻohālikelike ʻana i ke kō a i ʻole, ʻaʻole wau ʻike, booze. ʻO nā kānāwai ʻelua, kaulana loa, a ʻoi aku ka maikaʻi o nā mea ʻelua iā ʻoe, ʻeā? Ua kūkulu mākou i nā loina he nui e pili ana i ka nui o ke kō a me ka booze. Maikaʻi wale mākou a hāʻule nā kānaka mai ka ʻaoʻao i nā manawa a pau.
ʻAʻohe mea maʻamau no nā mākeke wānana maoli, pololei? A ʻo ka hoʻopaʻapaʻa ʻaʻole ia he piliwaiwai e mālama i ka nui o nā loina ʻē aʻe. Ua kamaʻilio nui ʻoe e pili ana i kāu mau waiwai. A ke ʻōlelo nei au he mea hōʻoluʻolu ka lohe ʻana iā ʻoe e kamaʻilio e pili ana i ka brand a me ka hoʻouna ʻana i nā kaʻa i ka pūnaewele. ʻO kēia kahi kahi aʻu e manaʻo ai e hoʻokaumaha ʻia kāu mau waiwai no ka mea ʻaʻole i laila nā kuʻuna. Aia kahi laina nou?
ʻO ka laina kahi mea a mākou e noʻonoʻo ai inā mākou e hana ana ma kēlā me kēia wahi. ʻO ia hoʻi, ua nānā mākou i ka hoʻokomo ʻana i ke kālepa a hoʻoholo mākou ʻoi aku ka maikaʻi ma ke ʻano he hoa hoʻouna i nā kaʻa i lalo. Ua like paha ia me, "lawe mākou i nā hoʻolaha mai nā hui mea inu, mai Bud Light?"
He ʻakaʻaka. ʻIke paha ʻoe i ke kumu i lanakila ai ʻo FDR i ke koho balota 1932? Aia ma ka puke a Andrew Ross Sorkin i ka makahiki 1929. ʻAʻole ia ʻo ka Depression, ʻo ia ka Prohibition. ʻAʻole hoʻi au e manaʻo e hele ana mākou i kēlā ala. Manaʻo wau aia kēia mau mea, ma kahi pae paha, e noho nei. A ma ia ala, he ʻāpana koʻikoʻi lākou o nā ʻanuʻu aʻe e lawe ai ka poʻe mai kā mākou huahana. No laila, manaʻo wau he wahi kūpono loa mākou no kēlā.
I ka manawa like, ʻaʻole mākou ʻoihana kūpono e hana iā lākou iho. ʻAʻole ʻoe e ʻike iā mākou e iho ana i kēlā ala, ʻoi loa. Malia paha e hoʻāʻo kekahi o lākou e kūʻai mai iā mākou a hoʻokomo iā mākou i loko. Hiki iaʻu ke ʻike i ka hiki ʻana mai. Akā inā ʻaʻole, ua hoʻi mākou i ka ʻāpana hui.
No laila ʻo ia kaʻu nīnau hope loa. Ua hiki ʻoe i laila.
Ua hana mākou. Ua hana mākou.
Ke makemake nei ke kaulike pilikino i ka puka. Me he mea lā e hele hou ana ʻo Yahoo i ka lehulehu. Me he mea lā he kūʻai. Loaʻa iā ʻoe kahi hopena i makemake ʻia i ka noʻonoʻo, a i ʻole he manawa kau?
E ke kanaka, ua loaʻa iaʻu kēia nīnau. ʻIke wau he mau kānāwai ko ʻoukou no kēia, pehea ka mea i hala ʻole i ka moʻolelo ma UK. Ua nīnauele ʻia au e kekahi ma Cannes a hoʻokahi wale nō hoʻololi hewa ʻana o ka huaʻōlelo, a ʻo ka manawa koke, aia kahi ʻatikala e hele ana mākou i ka lehulehu, a hele aku ia i CNBC. A ʻaʻole ma kekahi ʻano o ko mākou wahi i noho ai.
He kumuhana catnip e pili ana iā Yahoo e like me ka poʻe, "ʻAe, i ka manawa hea ka IPO?" He nui ka poʻe ma mua o mākou he mau trillion-dollar IPO ka mea mua a me nā mea ʻē aʻe e noʻonoʻo nei ka poʻe.
Ke kūkulu nei au i kēia mea i hiki ai iā mākou ke lilo i ʻoihana olakino olakino, kahi āu e hakakā ʻole ai i kēlā me kēia hapaha, ʻo ia kaʻu i manaʻo ai he aha ka pilikia o Yahoo i ka wā ma mua. Ua pilikia ʻo AOL i ka wā ma mua. Ke kūkulu nei mākou i kēlā, ʻoiaʻiʻo. ʻOi aku ka lōʻihi o kā mākou hele ʻana a hiki i kahi e mākaukau maoli ai mākou e kū i ka lehulehu no ʻelima mau makahiki ma hope o ko mākou hele ʻana i ka lehulehu, ʻaʻole i ka lā a mākou e hele ai i ka lehulehu.
ʻO kēlā ʻōlelo, manaʻo wau ʻo ka mōʻaukala o PE ʻoi aku paha lākou e kūʻai aku. ʻOi aku kēlā i kā lākou kumu hoʻohālike, no ka mea, ʻoi aku ka wikiwiki o ka loaʻa kālā. ʻAʻole pono lākou e kali, kūʻai aku e like me ka mea nona ka hapa nui. Hoʻokumu wale ia i kāna mau pilikia ponoʻī.
ʻO kēlā ʻōlelo, ke kamaʻilio nui nei mākou e pili ana i ka IPO i kā mākou hui papa, a ʻoi aku ka papa ma mua o Apollo wale nō. Aia kekahi poʻe e hoʻāʻo nei e kī i nā kaʻa ma luna o mākou no kekahi manawa lōʻihi. ʻO ia hoʻi, ma ke ala, makani i nā ʻano nūhou like ʻole. Loaʻa iaʻu nā kelepona āpauʻO ka manawa no ka mea ʻo ka ʻaoʻao ʻē aʻe o ka PE, kiki lākou i kēlā me kēia huila a ʻae lākou i kēlā me kēia huila e kiki. Loaʻa mau lākou i nā kelepona e pili ana i nā ʻāpana like ʻole o Yahoo.
Akā ʻo ka ʻoiaʻiʻo, ʻoi aku ka ikaika o Yahoo. ʻO ka thesis ma mua, malia paha e wāwahi ʻoe i kēia mau mea, a hiki iā ʻoe ke kūʻai aku i ke kālā, hiki iā ʻoe ke kūʻai aku i ka Sports, akā pono ʻoe e hana i ka lā hoʻokahi. Pono e hele i ka manawa ho'okahi, no ka mea, he kaiaola maoli ia. Hoʻohana ka mea hoʻohana maʻamau Yahoo i ʻelua a ʻoi aku paha o kā mākou huahana. A hana lākou, e like me kā mākou i kamaʻilio ai, e hoʻouna i nā kaʻa i kekahi i kekahi. ʻO kahi ʻāpana o ka ʻikepili gula ʻo ia kā mākou hui pū ʻana a pau. I loko o ka pōʻaiapili o nā ʻoihana ʻē aʻe a pau ma waho, ua hoʻohaʻahaʻa ʻia mākou no ka mea a mākou e lawe ai i ka papaʻaina.
Ma kekahi mau ʻano, he ʻāpana ia o ke kumu i nui ai mākou e like me mākou. Ma nā ʻano ʻē aʻe, he ʻāpana ia o ka paʻakikī o kahi e pono ai mākou e hele. ʻO ia ke ʻano o kā mākou kamaʻilio ʻana a nānā iā ia, a ʻo nā hoʻoholo a mākou e hana nei no ka IPO e hiki mai ana. Akā inā naʻauao kekahi, ʻaʻole wau i ʻike e ʻae lākou iā mākou e hele i laila.
ʻAe, Jim, maikaʻi kēia. Ua hauʻoli loa wau i ke kamaʻilio ʻana me ʻoe. Maikaʻi ke kamaʻilio ʻana me kekahi pūnaewele OG, ʻelua me nā moʻolelo like ʻole me AOL. Pono wau e ʻōlelo, ʻoi aku ka nui o nā mea ʻē aʻe ma lalo o ka ʻili o kēia hanana ma mua o ka ʻike ʻana o kekahi. Akā mahalo nui wau i ka manawa. Mahalo nui iā ʻoe no kou noho ʻana ma Decoder.
Maikaʻi loa. Mahalo wau iā ʻoe i loaʻa iaʻu. Mahalo.
He nīnau a manaʻo paha e pili ana i kēia ʻāpana? Kaomi iā mākou ma decoder@theverge.com. Heluhelu maoli mākou i kēlā me kēia leka uila!
