Kwiintsuku zokuqala zewebhu, ibha yokukhangela yayiyinto yokunethezeka, yongezwa kwindawo xa sele "inkulu kakhulu" ukuhamba ngokucofa. Sayiphatha njengesalathiso esingasemva kwincwadi: uluhlu lokoqobo, ngokwealfabhethi lwamagama alatha kumaphepha athile. Ukuba uchwetheze elona gama lisetyenziswe ngumbhali, ufumene into obuyifuna. Ukuba awukhange wenze njalo, uye wadibana nescreen esithi "0 seZiphumo ezifunyenweyo" esivakala ngathi sisiphelo sedijithali. Kwiminyaka engamashumi amabini anesihlanu emva koko, sisakha iibha zokukhangela ezisebenza njengamakhadi esalathiso seminyaka yee-1990, nangona abantu abawasebenzisayo baphinde bafakwa iintambo. Namhlanje, xa umsebenzisi efika kwindawo yakho kwaye engayifumani into abayifunayo kuhambo lwehlabathi phakathi kwemizuzwana, abazami ukufunda i-taxonomy yakho. Bajonga ibhokisi yokukhangela. Kodwa ukuba loo bhokisi iyasilela, kwaye ifuna ukuba basebenzise isigama sakho sohlobo oluthile, okanye bohlwaye ngenxa yokuchwetheza, benza into efanele ukugcina wonke umyili we-UX ephaphile ebusuku. Bayishiya indawo yakho, baye kuGoogle, kwaye uchwetheze indawo:yourwebsite.com [umbuzo]. Okanye, okubi ngakumbi, bachwetheza nje umbuzo wabo kwaye baphelele kwiwebhusayithi yokhuphiswano. Mna ngokobuqu ndisebenzisa uGoogle kukhangelo lwesayithi phantse ngalo lonke ixesha. Le yiParadox yoPhando lweSiza. Ngexesha apho sinedatha eninzi kunye nezixhobo ezingcono kunangaphambili, amava ethu okukhangela angaphakathi ahlala ehlwempuzekile kangangokuba abasebenzisi bakhetha ukusebenzisa i-injini yokukhangela yezigidigidi zeedola ukufumana iphepha elinye kwisiza sasekhaya. NjengaBayili beNgcaciso kunye nabaqulunqi be-UX, kufuneka sibuze, kutheni "iBhokisi enkulu" iphumelela, kwaye sinokubabuyisela njani abasebenzisi bethu? "Irhafu yeSyntax" kunye noKufa komdlalo ochanekileyo Esona sizathu siphambili sokukhangela indawo lusilele yinto endiyibiza ngokuba yiRhafu yeSyntax. Lo ngumthwalo wokuqonda esiwubeka kubasebenzisi xa sifuna ukuba baqashele owona mtya woonobumba esiwusebenzisileyo kwisiseko sedatha yethu. Uphando olwenziwe yiOrigin Growth on Search vs Navigate lubonisa ukuba malunga ne-50% yabasebenzisi baya ngqo kwibar yokukhangela xa befika kwindawo. Umzekelo, xa umsebenzisi echwetheza "isofa" kwindawo yefenitshala ehlele yonke into phantsi "kweebhedi," kwaye indawo ayibuyiseli nto, umsebenzisi akacingi ukuba, "Ah, kufuneka ndizame isithethantonye." Bacinga ukuba, "Le ndawo ayinayo le nto ndiyifunayo." Oku kukusilela koLwakhiwo loLwazi (IA). Siye sakha iisistim zethu ukuze zitshatise imitya (ulandelelwano lokoqobo loonobumba) kunezinto (iingcinga ezingemva kwamagama). Xa sinyanzela abasebenzisi ukuba batshatise isigama sethu sangaphakathi, sirhafisa amandla abo obuchopho.
Kutheni uGoogle ephumelela: AyingoMandla, ngumxholo Kulula ukuphosa izandla phezulu sithi, "Asinakukhuphisana nobunjineli bukaGoogle." Kodwa impumelelo yeGoogle ayikho nje ngamandla akrwada; imalunga nokuqonda umxholo. Ngelixa sihlala siphatha uphendlo njengesixhobo sobugcisa, uGoogle uluthatha njengomngeni weIA. Idatha evela kwi-Baymard Institute ibonisa ukuba i-41% yeendawo zorhwebo ze-e-commerce ziyasilela ukuxhasa iisimboli ezisisiseko okanye izifinyezo, kwaye oku kudla ngokukhokelela ekubeni abasebenzisi balahle isayithi emva kokuzama ukukhangela okukodwa. UGoogle uyaphumelela kuba usebenzisa i-stemming kunye ne-lemmatization - ubuchule be-IA obuqaphela "ukubaleka" kunye "nokubaleka" zinjongo efanayo. Uninzi lokukhangela lwangaphakathi "luyimfama" kulo mongo, luphatha "Isihlangu esibalekayo" kunye "neZihlangu ezibalekayo" njengamaqumrhu ahluke ngokupheleleyo. Ukuba ukhangelo lwakho lwesayithi alukwazi ukuphatha isininzi esilula okanye ukupela kakubi, uhlawulisa abasebenzisi bakho irhafu ngokuba ngumntu.
I-UX ka "Mhlawumbi": Ukuyila iziphumo ezinokwenzeka Kwi-IA yendabuko, sicinga kwiibhinari: Iphepha liphakathi kwinqanaba, okanye alikho. Iziphumo zokukhangela mhlawumbi ziyahambelana okanye azifani. Uphendlo lwangoku, abasebenzisi abalindele ngoku, lunokwenzeka. Isebenza "kumanqanaba okuzithemba." Ngokutsho kweForresters, abasebenzisi abasebenzisa uphendlo ngamaxesha angama-2-3 kunokwenzeka ukuba baguqule kunabo bangenayo, ukuba uphando lusebenza. Kwaye i-80% yabasebenzisi kwiisayithi ze-e-commerce baphuma kwisayithi ngenxa yeziphumo ezibi zokukhangela. Njengabayili, kunqabile ukuba siyile indawo ephakathi. Siyila iphepha elithi "Iziphumo ezifunyenweyo" kunye nephepha elithi "Akukho ziphumo". Siphosa elona nqanaba libalulekileyo: "Ngaba Ubuthetha?" Umbuso. I-interface yokukhangela eyenziwe kakuhle kufuneka ibonelele "i-Fuzzy" imidlalo. Endaweni yesikrini esibandayo esithi "0 Iziphumo ezifunyenweyo", kufanele ukuba sisebenzisa imethadatha yethu ukuthi, "Asizange siyifumane loo nto 'kwi-Electronics,' kodwa sifumene imidlalo emi-3 kwi-'Accessories'." Ngokuyila "Mhlawumbi," sinokugcina umsebenzisi esendleleni. I-Case Study: Iindleko zomxholo "ongabonakaliyo". Ukuqonda ukuba kutheni i-IA ingamafuthainjini yokukhangela, kufuneka sijonge indlela idatha eyakhiwe ngayo emva kweemifanekiso. Kwiminyaka yam ye-25 yokusebenza, ndibonile ukuba "ukufumana" kwephepha kuboshwe ngokuthe ngqo kwimethadatha yayo eyakhiweyo. Cinga ngeshishini elikhulu endandisebenza nalo elalinamaxwebhu obugcisa angaphezu kwama-5,000. Uphendlo lwabo lwangaphakathi belubuyisela iziphumo ezingabalulekanga ngenxa yokuba “Isihloko” ithegi yalo lonke uxwebhu yayiyinombolo ye-SKU yangaphakathi (umzekelo, “DOC-9928-X”) kunegama elifundeka ngumntu. Ngokuphonononga iilogi zokukhangela, sifumanise ukuba abasebenzisi bebekhangela "isikhokelo sokufakela." Ngenxa yokuba eli binzana alizange livele kwisihloko esisekwe kwi-SKU, injini ayizange ihoye ezona fayile zifanelekileyo. Siphumeze isiGama esiLawulwayo, esasiyisethi yamagama asemgangathweni abonisa ii-SKU kulwimi lwabantu. Kwiinyanga ezintathu, "Izinga lokuPhuma" kwiphepha lokukhangela lehla nge-40%. Oku kwakungeyokulungiswa kwe-algorithmic; yayilulungiso lwe-IA. Ingqina ukuba i-injini yokukhangela ilungile kuphela njengemephu esiyinika yona. Umsantsa woLwimi lwangaphakathi Kuyo yonke iminyaka engamashumi amabini e-UX, ndiye ndaqaphela umxholo ophindaphindiweyo: amaqela angaphakathi ahlala ebandezeleka "kwisiqalekiso solwazi." Siye sintywiliselwe kwisigama sethu senkampani, okanye ngamanye amaxesha kubhekiselwa kuso njengejagoni yeshishini, kangangokuba silibale ukuba umsebenzisi akathethi ulwimi lwethu. Ndakhe ndasebenza neziko lezemali elaliphazanyiswa kukufowuna kwabantu abaninzi kwiziko labo lenkxaso. Abasebenzisi babekhalaza ukuba abafumani "intlawulo yemali-mboleko" kwisayithi. Xa sijonge iilogi zokukhangela, "intlawulo yemali-mboleko" yayiyi-#1 ixesha elikhangelweyo elibangele i-zero hits. Ngoba? Ngenxa yokuba iqela le-IA leziko lalibhale onke amaphepha afanelekileyo phantsi kwegama elisemthethweni elithi "Ukukhutshwa kweMali-mboleko." Kwibhanki, "intlawulo" yayiyinkqubo, kodwa "i-Loan Release" yayiyincwadi yomthetho "into" kwisiseko sedatha. Ngenxa yokuba i-injini yokukhangela yayijonge iintambo zomlinganiswa wokwenene, yalile ukudibanisa imfuno engxamisekileyo yomsebenzisi kunye nesisombululo esisemthethweni senkampani. Kulapho ingcali ye-IA kufuneka isebenze njengomguquleli. Ngokufaka nje "intlawulo yemali-mboleko" njengegama elingundoqo lemethadatha elifihliweyo kumaphepha okuKhupha imali-mboleko, sisombulule ingxaki yenkxaso yezigidi zeedola. Asizange sifune umncedisi okhawulezayo; sasidinga i-taxonomy enovelwano ngakumbi. I-4-step Site-search Framework yoPhicotho Ukuba ufuna ukubuyisela ibhokisi yakho yokukhangela kuGoogle, awukwazi "ukuseta kwaye uyilibale." Kufuneka uphathe uphando njengemveliso ephilayo. Nasi isakhelo endisisebenzisayo ukuphicotha kunye nokwandisa amava okukhangela: Inqanaba loku-1: Uphicotho lwe-“Zero-result” Tsala iilog zakho zokukhangela kwiintsuku ezingama-90 ezidlulileyo. Hluza kuyo yonke imibuzo ebuyise iqanda. Yahlulahlula ezi bhakethi zibe ntathu:
Izikhewu eziyinyaniUmxholo umsebenzisi ufuna ukuba awunayo (uphawu lweqela lakho lesicwangciso somxholo). Isithethantonye izikhewuUmxholo onawo, kodwa uchazwe ngamagama angasetyenziswa ngumsebenzisi (umzekelo, "iSofa" vs "iCouch"). Izikhewu zefomathiUmsebenzisi ukhangela "ividiyo" okanye "iPDF," kodwa uphendlo lwakho lubonisa kuphela umbhalo weHTML.
Inqanaba lesi-2: UkuMaphu ngeNjongo yoMbuzo Hlalutya imibuzo ephezulu engama-50 eqhelekileyo. Ngaba zi-Navigational (ukukhangela iphepha elithile), ulwazi (ukukhangela "indlela yokwenza"), okanye iTransactional (ukukhangela imveliso ethile)? UI yakho yokukhangela kufuneka ijongeke ngokwahlukileyo kwindawo nganye. Uphendlo lokukhangela kufuneka "U-Quick-Link" umsebenzisi ngqo kwindawo, ugqitha iphepha leziphumo ngokupheleleyo. iSigaba sesi-3: Uvavanyo oluhambelanayo “oluFuzzy” Ngenjongo chwetheza kakubi iimveliso zakho eziphezulu ezili-10. Sebenzisa izininzi, iindlela zokuchwetheza eziqhelekileyo, kunye nopelo lwaseMelika ngokuchasene neBritish English (umzekelo, "Umbala" vs. "Umbala"). Ukuba uphendlo lwakho aluphumeleli kolu vavanyo, injini yakho ayinayo inkxaso "ye-stemming". Le yimfuneko yobugcisa ekufuneka uyithethelele kwiqela lakho lobunjineli. Inqanaba lesi-4: Isikophu kunye nokuHlunga i-UX Jonga iphepha lakho leziphumo. Ngaba inika izihluzi ezinentsingiselo? Ukuba umsebenzisi ukhangela "izihlangu," kufuneka babone izihluzi zoBubungakanani kunye noMbala. Izihluzi zeGeneric zinokuba mbi njengokuba kungabikho zihluzo. Ukubuyisela kwakhona iBhokisi yoPhando: Isicwangciso seeNgcali ze-IA Ukumisa ukuphuma kuGoogle, kufuneka sidlulele ngaphaya kwe "Bhokisi" kwaye sijonge kwi-scaffolding. Inyathelo A: Phumeza i-scaffolding ye-semantic.Musa nje ukubuyisela uluhlu lwamakhonkco. Sebenzisa i-IA yakho ukunika umxholo. Ukuba umsebenzisi ukhangela imveliso, mbonise imveliso, kodwa ubabonise incwadi yemigaqo, ii-FAQs, kunye namalungu anxulumeneyo. Olu phendlo "ludibeneyo" lulinganisa indlela ingqondo yomntu esebenza ngayo kunye nendlela uGoogle asebenza ngayo. Inyathelo B: Yeka ukuba ngunolayibrari, qalaukuba ngunogada.Umsebenzi wethala leencwadi ukuxelela kanye apho incwadi ikhoyo eshelufini. I-concierge imamela into ofuna ukuyiphumeza kwaye ikunika iingcebiso. Ibar yakho yokukhangela kufuneka isebenzise umbhalo oxelwe kwangaphambili hayi nje ukugqiba amagama, kodwa ukuphakamisa iinjongo. Ukusebenzisa iBar yokukhangela eqhutywa nguGoogle Ukusebenzisa ibha yokukhangela "yeGoogle-powered", njengoko ibonwa kwiwebhusayithi yeYunivesithi yaseChicago, ngokusisiseko kukwamkelwa ukuba umbutho wangaphakathi wesiza uye wantsonkotha kakhulu ukuba ungawuphatha. Ngelixa “ilulungiso” olukhawulezayo kumaziko amakhulu ukuqinisekisa ukuba abasebenzisi bafumana into ethile, lukhetho olubi kumashishini anomxholo onzulu.
Ngokunikezela ukukhangela kuGoogle, unikezela ngamava omsebenzisi kwi-algorithm yangaphandle. Uphulukana namandla okukhuthaza iimveliso ezithile, ubhengeza abasebenzisi bakho kwiintengiso zeqela lesithathu, kwaye uqeqesha abathengi bakho ukuba bayishiye i-ecosystem yakho ngexesha abafuna uncedo. Kwishishini, ukukhangela kufuneka kube yincoko egcinwe ekhokelela umthengi kwinjongo, hayi uluhlu oluqhelekileyo lwamakhonkco olubabuyisela kwiwebhu evulekileyo.
Uluhlu lokukhangela olulula lwe-UX Nalu uluhlu lokugqibela lwereferensi xa usakha amava okukhangela kubasebenzisi bakho. Sebenza neqela lakho lemveliso ukuqinisekisa ukuba unxulumana namalungu eqela afanelekileyo.
Bulala isiphelo. Ungaze uthi "Akukho ziphumo zifunyenweyo." Ukuba umdlalo ochanekileyo awukho, cebisa udidi olufanayo, imveliso eyaziwayo, okanye indlela yokuqhagamshelana nenkxaso. Lungisa "phantse" iimatshisi.Qinisekisa ukuba uphendlo lunokusingatha isininzi (njenge "plant" vs. "izityalo") kunye neetypos eziqhelekileyo. Abasebenzisi akufuneki bohlwaywe ngokutyibilika kobhontsi. Qikelela injongo yomsebenzisi.Sebenzisa imenyu ethi "i-auto-suggest" ukubonisa izenzo eziluncedo (ezifana "nokulandelela iodolo yam") okanye iindidi, hayi nje uluhlu lwamagama. Thetha njengomntu.Jonga kwiilogi zakho zophando ukuze ubone amagama asetyenziswa ngabantu. Ukuba bachwetheza "isofa" kwaye uyibiza ngokuba "sofa," yenza ibhulorho ngasemva ukuze bafumane oko bakufunayo. Ukuhluza ngobuchule. Bonisa kuphela izihluzi ezibalulekileyo. Ukuba umntu ukhangela "izihlangu," mbonise ubungakanani kunye nezihluzo zemibala, hayi uluhlu lwamayeza afana nalawo asebenza kwisiza siphela. Bonisa, musa ukudwelisa nje.Sebenzisa izithonjana ezincinci kunye neelebhile ezicacileyo kwiziphumo zophando ukuze abasebenzisi babone umahluko phakathi kwemveliso, iposti yebhlog, kunye nenqaku loncedo ngokukrwaquza. Isantya kukuthembana.Ukuba ukhangelo luthatha ngaphezulu kwesekondi, sebenzisa upopayi wokulayisha. Ukuba icotha kakhulu, abantu baya kubuyela kwangoko kuGoogle. Jonga "ukungaphumeleli" logs. Kanye ngenyanga, jonga ukuba abantu bebekhangele ntoni na ukuba babuyise iziphumo zero. Olu luluhlu lwakho "lokwenza" ukulungisa ukukhangela indawo yakho.
Isiphelo: Ibha yokuKhangela yiNgxoxo Ibhokisi yokukhangela kuphela kwendawo kwindawo yakho apho umsebenzisi asixelela ngokuchanekileyo, ngamagama abo, into abayifunayo. Xa sisilela ukuqonda loo magama, xa sivumela "iBhokisi Enkulu" yeGoogle isisenzele umsebenzi, asilahleki nje ukujonga iphepha. Silahlekelwa lithuba lokubonisa ukuba siyabaqonda abathengi bethu. Impumelelo kwi-UX yanamhlanje ayikho malunga nokuba nomxholo omninzi; imalunga nokuba nowona mxholo ufumanekayo. Lixesha lokuba uyeke ukurhafisa abasebenzisi nge-syntax yabo kwaye baqale ukuyila injongo yabo. Ngokusuka kungqamaniso lomtya wokoqobo ukuya ekuqondeni kwesemantic, kunye nokuxhasa iinjini zethu zokukhangela ngobuchule obuqinileyo, uLwakhiwo loLwazi olugxile emntwini, sinokuvala umsantsa ekugqibeleni.
