Mu minsi ya mbere yurubuga, akabari k'ishakisha kari ibintu byiza, byongewe kurubuga bimaze kuba "binini cyane" kugendagenda ukanze. Twabifashe nk'urutonde inyuma yigitabo: urutonde rusanzwe, urutonde rwamagambo yerekanaga impapuro zihariye. Niba wanditse ijambo nyaryo umwanditsi yakoresheje, wasanze ibyo ukeneye. Niba utabikoze, wahuye na ecran ya "0 Ibisubizo Byabonetse" yunvaga ari iherezo rya digitale. Nyuma yimyaka 25, turacyubaka utubari dushakisha dukora nkamakarita yerekana indangagaciro ya 1990, nubwo abantu babikoresha basubiwemo. Uyu munsi, iyo umukoresha aguye kurubuga rwawe ntabashe kubona ibyo akeneye mukugenda kwisi yose mumasegonda, ntibagerageza kwiga tagisi yawe. Berekeje kumasanduku yo gushakisha. Ariko niba ako gasanduku kabananiye, kandi bagasaba ko bakoresha imvugo yawe yihariye, cyangwa kubahana kubera ikosa, bakora ikintu kigomba gutuma buri mushinga UX adasinzira nijoro. Bava kurubuga rwawe, bajya kuri Google, hanyuma wandike urubuga: urubuga rwawe.com [ikibazo]. Cyangwa, ikirushijeho kuba kibi, bandika gusa kubibazo byabo bikarangirira kurubuga rwabanywanyi. Njye kubwanjye nkoresha Google hejuru yishakisha ryurubuga hafi buri gihe. Uru ni Urubuga-Shakisha Paradox. Mubihe aho dufite amakuru menshi nibikoresho byiza kuruta ikindi gihe cyose, uburambe bwishakisha ryimbere akenshi burakennye kuburyo abakoresha bahitamo gukoresha moteri ishakisha miriyari y'amadorari kugirango babone page imwe kurubuga rwaho. Nka Information Architects hamwe nabashushanyo ba UX, tugomba kubaza, kuki "Big Box" itsinze, kandi nigute dushobora gusubiza abakoresha bacu? "Umusoro wa Syntax" N'urupfu Rwukuri Impamvu yibanze gushakisha kurubuga birananirana nicyo nise Umusoro wa Syntax. Numutwaro wubwenge dushyira kubakoresha mugihe tubasabye gukeka umurongo nyawo winyuguti twakoresheje mububiko bwacu. Ubushakashatsi bwakozwe ninkomoko yo gukura kuri Shakisha vs Navigate yerekana ko hafi 50% byabakoresha bahita bajya kumurongo wo gushakisha bamaze kugwa kurubuga. Kurugero, mugihe umukoresha yanditse "sofa" kurubuga rwibikoresho rwashyize mubyiciro byose munsi y "intebe," kandi urubuga ntacyo rusubiza, uyikoresha ntatekereza ati: "Ah, ngomba kugerageza kimwe." Batekereza bati: "Uru rubuga ntirufite icyo nshaka." Ibi birananirana amakuru yububiko (IA). Twubatse sisitemu yacu kugirango ihuze imirongo (ikurikiranye yinyuguti) aho kuba ibintu (ibitekerezo byamagambo). Iyo duhatira abakoresha guhuza amagambo yimbere, tuba dusora imbaraga zubwonko bwabo.
Impamvu Google Yatsinze: Ntabwo ari Imbaraga, Ni Context Biroroshye guterura amaboko hejuru tukavuga tuti: "Ntidushobora guhangana nubuhanga bwa Google." Ariko intsinzi ya Google ntabwo yerekeye imbaraga mbisi gusa; bijyanye no gusobanukirwa. Mugihe dukunze gufata gushakisha nkibikoresho bya tekiniki, Google ibifata nkikibazo cya IA. Amakuru aturuka mu kigo cya Baymard agaragaza ko 41% byimbuga za e-ubucuruzi binanirwa gushyigikira ibimenyetso byibanze cyangwa amagambo ahinnye, kandi ibyo akenshi bituma abakoresha bata urubuga nyuma yo kugerageza kunanirwa. Google iratsinda kuko ikoresha stemming na lemmatisation - tekinike ya IA izi "kwiruka" na "kwiruka" intego imwe. Gushakisha kwinshi imbere ni "impumyi" muriki gice, bifata "Kwiruka Inkweto" na "Kwiruka Inkweto" nkibintu bitandukanye rwose. Niba gushakisha kurubuga rwawe bidashobora gukemura ubwinshi bworoshye cyangwa kwandika nabi, urimo kwishyuza neza abakoresha bawe umusoro kuberako uri umuntu.
UX Ya “Ahari”: Gushushanya Ibisubizo Bishoboka Muri IA gakondo, twibwira muri binary: Urupapuro ruri murwego, cyangwa sibyo. Ibisubizo by'ishakisha birahuye cyangwa sibyo. Ishakisha rya kijyambere, abakoresha ubu bategereje, birashoboka. Ikora mu “rwego rwo kwigirira icyizere.” Nk’uko Forresters abivuga, abakoresha bakoresha ubushakashatsi bashobora guhinduka inshuro 2-33 kurusha abatabikora, niba ubushakashatsi bukora. Kandi 80% byabakoresha kurubuga rwa e-ubucuruzi basohoka kurubuga kubera ibisubizo bibi byubushakashatsi. Nkabashushanya, ni gake dushushanya kubutaka bwo hagati. Dushushanya urupapuro "Ibisubizo Byabonetse" nurupapuro "Nta bisubizo". Twabuze leta ikomeye: "Washakaga kuvuga?" Leta. Ishakisha ryateguwe neza rigomba gutanga “Fuzzy” ihuye. Aho kugira ngo "0 Ibisubizo Byabonetse" bikonje, twakagombye gukoresha metadata yacu tuvuga tuti: "Ntabwo twasanze muri 'Electronics," ariko twasanze imikino 3 muri' Ibikoresho '. " Mugushushanya "Ahari," turashobora kugumana uyikoresha. Inyigo: Ikiguzi cyibintu "bitagaragara" Kumva impamvu IA ari lisansi yamoteri ishakisha, tugomba kureba uburyo amakuru yubatswe inyuma yinyuma. Mumyaka 25 yimyitozo, nabonye ko "kuboneka" kurupapuro bihujwe neza na metadata yubatswe. Tekereza ikigo kinini nakoranye gifite ibyangombwa bya tekiniki birenga 5.000. Ishakisha ryabo ryimbere ryagarukaga ibisubizo bidafite akamaro kuko tagi "Umutwe" ya buri nyandiko yari nimero ya SKU y'imbere (urugero, "DOC-9928-X") aho kuba izina risomwa n'abantu. Mugusubiramo ibiti by'ishakisha, twasanze abakoresha bashakisha "ubuyobozi bwo kwishyiriraho." Kubera ko iyo nteruro itagaragaye mu mutwe wa SKU, moteri yirengagije dosiye zifite akamaro. Twashyize mubikorwa Amagambo agenzurwa, yari urutonde rwamagambo asanzwe yashushanyaga SKU nururimi rwabantu. Mu mezi atatu, "Gusohoka Igipimo" kuva kurupapuro rwishakisha wagabanutseho 40%. Ntabwo byari algorithmic fixe; byari IA ikosora. Irerekana ko moteri ishakisha ari nziza gusa nkikarita tuyiha. Icyuho cyururimi rwimbere Mu myaka mirongo ibiri ishize muri UX, Nabonye insanganyamatsiko igaruka: amakipe y'imbere akunze kubabazwa na "Umuvumo w'ubumenyi." Duhinduka cyane mumagambo yacu bwite, cyangwa rimwe na rimwe bita ubucuruzi jargon, kuburyo twibagirwa ko uyikoresha atavuga ururimi rwacu. Nigeze gukorana nikigo cyimari cyababajwe numubare munini wo guhamagarira ikigo cyabafasha. Abakoresha binubiraga ko badashobora kubona amakuru "yo kwishyura inguzanyo" kurubuga. Iyo twarebye ibiti byo gushakisha, "kwishyura inguzanyo" ni ijambo # 1 ryashakishijwe bivamo zero. Kubera iki? Kuberako itsinda rya IA ryikigo ryanditseho page yose ijyanye nijambo risanzwe "Kurekura Inguzanyo." Kuri banki, "kwishyura" byari inzira, ariko "Kurekura Inguzanyo" byari inyandiko yemewe yari "ikintu" muri data base. Kubera ko moteri yishakisha yashakishaga imirongo isanzwe, yanze guhuza ibyo umukoresha akeneye cyane nigisubizo cyemewe nisosiyete. Aha niho umunyamwuga wa IA agomba gukora nkumusemuzi. Twongeyeho gusa "kwishyura inguzanyo" nkijambo ryihishe rya metadata ijambo ryibanze kurupapuro rwinguzanyo, twakemuye ikibazo cyamadorari miliyoni. Ntabwo twari dukeneye seriveri yihuse; twari dukeneye tagisi yimpuhwe. Intambwe 4-Urubuga-shakisha Urwego rwo kugenzura Niba ushaka kugarura agasanduku k'ishakisha muri Google, ntushobora "gushiraho no kubyibagirwa." Ugomba gufata gushakisha nkibicuruzwa bizima. Dore urwego nkoresha kugenzura no kunoza uburambe bwo gushakisha: Icyiciro cya 1: Igenzura rya “Zeru-ibisubizo” Kuramo ibiti byawe byo gushakisha kuva muminsi 90 ishize. Shungura kubibazo byose byagarutse ibisubizo bya zeru. Shyira mu ndobo eshatu:
Ibyuho nyabyoKontent uyikoresha arashaka ko udafite gusa (ikimenyetso cyitsinda ryibikorwa byawe). Synonym gapsContent ufite, ariko yasobanuwe mumagambo umukoresha adakoresha (urugero, "Sofa" vs "Couch"). Fata icyuhoUmukoresha arimo gushaka "videwo" cyangwa "PDF," ariko ubushakashatsi bwawe bwerekana gusa inyandiko ya HTML.
Icyiciro cya 2: Ikibazo cyo Gushushanya Gisesengura ibibazo 50 byambere bikunze kubazwa. Nibigenda (bashaka page yihariye), Amakuru (ushakisha "uburyo"), cyangwa Transactional (bashaka ibicuruzwa runaka)? Ishakisha rya UI rigomba kugaragara kuri buri. Gushakisha kugendana bigomba "Kwihuta-Guhuza" umukoresha aho yerekeza, ukarenga urupapuro rwibisubizo rwose. Icyiciro cya 3: Ikizamini cyo guhuza "Fuzzy" Wibeshye wandike ibicuruzwa byawe 10 byambere. Koresha ubwinshi, imyandikire isanzwe, hamwe n’abanyamerika n’icyongereza cyanditse mu cyongereza (urugero, “Ibara” na “Ibara”). Niba ubushakashatsi bwawe bwananiwe ibizamini, moteri yawe ibura inkunga "stemming". Iki nicyifuzo cya tekiniki ugomba kunganira mumatsinda yawe yubuhanga. Icyiciro cya 4: Gusiba no Gushungura UX Reba urupapuro rwibisubizo. Itanga akayunguruzo mubyukuri byumvikana? Niba umukoresha ashakisha "inkweto," bagomba kubona muyungurura Ingano n'ibara. Akayunguruzo rusange gashobora kuba kabi nkutayunguruzo. Kugarura agasanduku k'ishakisha: Ingamba kubanyamwuga ba IA Guhagarika gusohoka muri Google, tugomba kwimuka kurenga "Agasanduku" tukareba scafolding. Intambwe A: Shyira mubikorwa ibisobanuro.Ntugasubize gusa urutonde rwihuza. Koresha IA yawe kugirango utange imiterere. Niba umukoresha ashakisha ibicuruzwa, ubereke ibicuruzwa, ariko kandi ubereke imfashanyigisho, ibibazo, nibice bifitanye isano. Ubu bushakashatsi bwa "Associative" bwigana uburyo ubwonko bwumuntu bukora nuburyo Google ikora. Intambwe B: Reka kureka kuba isomero, tangirakuba umwiyemezamirimo.Umubitsi w'ibitabo akubwira neza aho igitabo kiri mukibanza. Umujyanama yumva ibyo ushaka kugeraho kandi aguha ibyifuzo. Akabari kawe ko gushakisha ntigomba gukoresha inyandiko zahanuye ntabwo zuzuza amagambo gusa, ahubwo zerekana intego. Ukoresheje Google Shakisha Bar Gukoresha akabari gashakisha "Google-gafite imbaraga", nkuko bigaragara kurubuga rwa kaminuza ya Chicago, mubyukuri ni ukwemera ko ishyirahamwe ryimbere ryurubuga ryabaye ingorabahizi kuburyo bwo kugendana ubwabyo. Nubwo ari "gukosora" byihuse kubigo binini kugirango abakoresha babone ikintu, mubisanzwe ni amahitamo mabi kubucuruzi bufite ibintu byimbitse.
Muguha ubushakashatsi kuri Google, utanga uburambe bwabakoresha kuri algorithm yo hanze. Utakaza ubushobozi bwo kumenyekanisha ibicuruzwa byihariye, ugaragariza abakoresha bawe kumatangazo y’abandi bantu, kandi uhugura abakiriya bawe kuva muri ecosystem yawe mugihe bakeneye ubufasha. Kubucuruzi, gushakisha bigomba kuba ikiganiro cyateguwe kiyobora umukiriya kugana kuntego, ntabwo urutonde rusange rwihuza rubasubiza kumurongo ufunguye.
Shakisha Byoroshye UX Urutonde Dore urutonde rwanyuma rwo kwifashisha mugihe wubaka uburambe bwo gushakisha kubakoresha. Korana nitsinda ryibicuruzwa kugirango umenye ko urimo ukorana nabagize itsinda ryiza.
Wice iherezo. Ntukigere uvuga ngo "Nta bisubizo byabonetse." Niba bihuye neza bidahari, tekereza icyiciro gisa, ibicuruzwa bizwi, cyangwa uburyo bwo kuvugana inkunga. Kosora imipira "hafi". Menya neza ko gushakisha bishobora gukemura byinshi (nka "igihingwa" n "" ibimera ") hamwe nimyandikire isanzwe. Abakoresha ntibagomba guhanwa kubera kunyerera igikumwe. Vuga intego yumukoresha. Koresha menu "auto-suggest" kugirango werekane ibikorwa byingirakamaro (nka "Kurikirana gahunda yanjye") cyangwa ibyiciro, ntabwo ari urutonde rwamagambo gusa. Vuga nk'umuntu. Reba ahanditse gushakisha kugirango urebe amagambo abantu bakoresha. Niba banditse "couch" ukabyita "sofa," kora ikiraro inyuma kugirango babone ibyo bakeneye uko byagenda kose. Kurungurura ubwenge.Garagaza gusa muyungurura bifite akamaro. Niba umuntu ashakisha “inkweto,” umwereke ingano n'amabara muyungurura, ntabwo urutonde rusange rukoreshwa kurubuga rwose. Erekana, ntugashyire kurutonde gusa. Koresha uduto duto hamwe nibirango bisobanutse mubisubizo by'ishakisha kugirango abakoresha babone itandukaniro riri hagati yibicuruzwa, inyandiko ya blog, hamwe ningingo ifasha ukireba. Umuvuduko ni ikizere.Niba gushakisha bifata ibirenze isegonda, koresha animasiyo yipakurura. Niba bitinda cyane, abantu bazahita basubira muri Google. Reba ibiti "gutsindwa". Rimwe ukwezi, reba ibyo abantu bashakishije ibisubizo bya zeru byagarutse. Uru nirwo "to-do list" yawe kugirango ukosore inzira yurubuga rwawe.
Umwanzuro: Shakisha Akabari Nibiganiro Agasanduku k'ishakisha niho hantu honyine kurubuga rwawe aho umukoresha atubwira neza, mumagambo yabo, icyo bashaka. Iyo tunaniwe kumva ayo magambo, mugihe turetse "Isanduku nini" ya Google idukorera akazi, ntabwo tuba tubuze urupapuro gusa. Turimo gutakaza amahirwe yo kwerekana ko twumva abakiriya bacu. Intsinzi muri UX igezweho ntabwo ari ukugira ibintu byinshi; ni ukugira ibintu biboneka cyane. Igihe kirageze cyo guhagarika gusoresha abakoresha syntax yabo hanyuma tugatangira gushushanya kubyo bagambiriye. Mugihe tuvuye kumurongo usanzwe uhuza no gusobanukirwa, kandi mugushigikira moteri yacu yo gushakisha hamwe namakuru akomeye, ashingiye kumuntu, amaherezo dushobora kuziba icyuho.
