Kuwunikira pazama media ndi momwe ma brand amatsata zomwe zanenedwa kwa iwo komanso za iwo.
Ndi nzeru zaulere za ogula, zomwe zimakupatsirani zidziwitso zenizeni pazokambirana, malingaliro, ndi machitidwe omwe angasinthe chilichonse kuchokera ku malonda anu kupita kuzinthu zanu.
Mu bukhuli, tikuphwanya zomwe kuyang'anira chikhalidwe cha anthu ndi chiyani, chifukwa chake kuli kofunika, komanso momwe tingapangire njira yomwe imagwira ntchito.
Zofunika kuchitaKuwunika pazama TV kumakupangitsani kudziwa zomwe anthu akunena za mtundu wanu, wolembedwa kapena ayi.Kuchulukira mu ndemanga kapena kusintha kamvekedwe ka mawu kumatha kukhala chenjezo lazovuta zapa media media, kapena mwayi wolumphira patsogolo zisanathe.Kuwunika sikungokhudza mtundu wanu. Zimakuthandizaninso kutsata njira za omwe akupikisana nawo, kuyambika, ndi mipata.Magulu abwino kwambiri amasintha zomwe mumakonda kuchita pazamalonda, kuthandizira, malonda, ndi zinthu, osati kungoyang'anira anthu. Zida zowunikira anthu monga Hootsuite zimakuthandizani kutsatira zomwe mukukambirana, kusanthula malingaliro, ndikuyankha munthawi yeniyeni.
Kodi social media monitoring ndi chiyani?
Kuyang'anira media media ndi njira yotsata zomwe anthu akunena za mtundu wanu pazama media.
Izi zikuphatikizapo zomwe zimatchulidwa komanso zomwe sizinatchulidwe, kaya zimawonetsedwa mu ndemanga pa akaunti yanu kapena pazokambirana zomwe zikuchitika kwina kulikonse pa intaneti.
Kodi social media monitoring imagwira ntchito bwanji?
Kuyang'anira chikhalidwe cha anthu si ntchito imodzi yokha. Ndi kuphatikiza kwa ma sign omwe, palimodzi, amakuwuzani zomwe anthu akunena za mtundu wanu, omwe akupikisana nawo, ndi makampani anu.
Nawa zigawo zikuluzikulu zomwe zimapanga kuyang'anira pa social media:
Zotchulidwa pamtundu: Tsatani nthawi yomwe anthu amalankhula za mtundu wanu pamawunidwe, zolemba, ndi zokambirana.
Kusanthula kwamalingaliro: Kumvetsetsa momwe anthu amamvera za mtundu wanu poyang'ana ngati zomwe zatchulidwa zili zabwino, zoipa, kapena zandale.
Kusanthula kwa mpikisano: Yang'anani zomwe anthu akunena za omwe akupikisana nawo, kuphatikiza makampeni awo, malonda, ndi mipata.
Zomwe zikuchitika pamakampani: Tsatirani zokambitsirana zazikulu pamakampani anu, kuphatikiza mitu yomwe ikubwera, ma hashtag, ndi nthawi zama virus.
Chizindikiritso cha Influencer: Pezani anthu omwe akulankhula kale za mtundu wanu omwe angakhale othandizana nawo kapena okulimbikitsani.
Gawani mawu (SOV): Yesani kuchuluka kwa zokambirana zomwe mtundu wanu uli nazo poyerekeza ndi omwe akupikisana nawo.
Kuzindikira zavutoli: Gwirani mochulukira pamatchulidwe kapena kusinthana maganizo msanga, kuti mutha kuyankha zinthu zisanakule.
Kutsata Hashtag: Yang'anirani momwe ma hashtag anu odziwika, ma tag a kampeni, ndi mawu osakira amakampani akugwirira ntchito.
Pamodzi, zizindikirozi zimasintha zokambirana zatsiku ndi tsiku kukhala chidziwitso chotheka cha gulu lanu.
Bonasi!!!
Chitanipo kanthu pazidziwitso zamakasitomala ndikuwongolera gulu lanu ndi kalozera wathu wathunthu womvera pagulu pogwiritsa ntchito Hootsuite x Talkwalker. Koperani tsopano
Kuyang'anira malo ochezera a pa Intaneti motsutsana ndi kumvetsera kwa anthu: Kodi pali kusiyana kotani?
Kuwunika kwa chikhalidwe cha anthu ndi kumvetsera kwa anthu ndizogwirizana kwambiri, koma zimagwira ntchito zosiyanasiyana.
Kuyang'anira anthu ndikuchitapo kanthu. Imayang'ana kwambiri pakutsata zomwe zatchulidwa ndikuyankha zomwe zikuchitika munthawi yeniyeni.
Kumvetsera mwachidwi. Imayamba ndikuwunika zambiri kuchokera pakuwunika momwe anthu amakhalira kuti awone njira zazikulu komanso zomwe zikuchitika. Mwa kuyankhula kwina, zimayang'ana chithunzi chachikulu kuti mupititse patsogolo njira yanu yotsatsa malonda pa nthawi.
Mwachitsanzo, kuyang'anira malo ochezera a pa Intaneti kumazindikiritsa ndemanga za mtundu wanu pa intaneti zomwe zingagwiritse ntchito kuyankha mwamsanga kuchokera kumagulu anu ochezera a pa Intaneti kapena makasitomala.
Gwero: Warby Parker
Kumvetsera kwa chikhalidwe cha anthu kumabwerera mmbuyo ndikuyang'ana ndemanga zomwezo pakapita nthawi kuti muwone momwe malingaliro akusintha.
Chifukwa chiyani ma brand amafunikira kuwunika kwapa media?
Kuyang'anira pazama TV kumathandizira otsatsa kukhala odziwa zambiri, kuteteza mbiri yawo, ndikugwiritsa ntchito mayankho munthawi yeniyeni kukonza zinthu, makampeni, komanso kudziwa zambiri kwamakasitomala.
Tiyeni tione mwatsatanetsatane ubwino wapamwamba wa kuyang'anira chikhalidwe cha anthu.
Muzimvetsa omvera anu
Ndikosavuta kutsatira ndemanga ndi zotchulidwa pazolemba zanu. Koma palinso anthu omwe amalankhula za mtundu wanu popanda kukuyikani chizindikiro. Ngati ali gawo la zokambirana, iwo ndi gawo la omvera anu.
Socialkuwunika kwapa media kumakupatsani chidziwitso chokwanira cha yemwe akulankhula za mtundu wanu (kapena zinthu zanu) ndi zomwe anganene.
Pewani zoopsa zomwe zingachitike m'tsogolo
Potsatira zomwe zatchulidwa pakapita nthawi, mutha kukhazikitsa maziko a momwe anthu amamvera za mtundu wanu.
Izi zimapangitsa kuti zikhale zosavuta kuwona pamene malingaliro a kasitomala akusintha, kaya ndi kukwera pamawu olakwika kapena kudandaula kwamakasitomala komwe kwatenga moyo wake.
Mwachitsanzo, mitu yankhani itamveka yokhudzana ndi CEO wa Chipotle akuti akungoyang'ana makasitomala omwe amapeza ndalama zambiri, mtunduwo udayankha mwachangu pama media ochezera, kuphatikiza ma post omwe adalembedwa komanso osalembedwa.
Source: Chipotle
Zida zowunikira pazama TV zitha kukuthandizani kuti muzitha kutsata mawu anu ndikupereka zidziwitso zenizeni zenizeni ndi zidziwitso pakusintha kwadzidzidzi, komwe kumatha kuthana ndi zovuta zomwe zingachitike zisanachuluke.
Koma sikuti zonse zimangoyang'anira zovuta! Kuyang'anira kungathenso kuwona mayendedwe abwino. Ngati positi ikuwunikira ma airwaves a digito, ukhoza kukhala mwayi wabwino wowonjezera bajeti ku positi.
Dziwitsani zotsatsa zanu
Kuwunika kwapa media media kumatha kudziwa zomwe zimachitika pamakampeni anu munthawi yeniyeni. Mukamvetsera mwatcheru, mukhoza kupanga masinthidwe pa ntchentche.
Zimaperekanso chidziwitso chothandiza, monga mafunso wamba, zodetsa nkhawa, kapena malingaliro atsopano azinthu kapena kukonza.
Gwero: Starbucks
Mwambiri, kuwunika kungakuthandizeni kuwona zomwe muyenera kutsata, kuyambira ma hashtag otchuka mpaka ma meme omwe amamveka bwino pamtundu wanu.
Ndipo sizongokhudza zotsatsa zanu zokha kapena zomwe zili. Mutha kuphunzira zambiri powonera omwe akupikisana nawo.
Kodi mdani wina adayambitsa kampeni yopambana kapena adalumphira pazomwe zidachitika? Kuwona zomwe zimagwira ntchito (ndi zomwe sizili) kungakuthandizeni kukonza njira yanu ndikupewa kubwereza zolakwika zomwezo.
Mvetserani malo anu ampikisano
Kuwunika kwapa social media sikungokhudza mtundu wanu. Zimakuthandizaninso kuyang'ana pazokambirana za omwe akupikisana nawo komanso makampani anu onse. Izi zimapangitsa kukhala kosavuta kufananiza magwiridwe antchito ndikumvetsetsa momwe mtundu wanu umafananizira.
Kuwunika kumatha kuwonetsa zizindikiro zoyambirira, monga:
Zatsopano zopangidwa kapena kukhazikitsidwa
Zomwe zikutuluka
Kusintha kwakukulu kwa ogwira ntchito kapena utsogoleri
Kuphatikiza apo, mutha kudziwa njira zoyendetsera mbiri zomwe zimagwira ntchito bwino (komanso zoyipa) zama brand ofanana ndi anu.
Gwirizanani ndi omvera anu
Anthu akamayika chizindikiro chanu pamacheza, nthawi zambiri amayembekeza kuyankha. Dongosolo lowunikira limakuthandizani kuti mukhale pamwamba pazomwe zatchulidwazi, ngakhale mukuyang'anira nsanja zingati.
Koma mtengo weniweni umapitilira zolemba zolembedwa. Kuyang'anira kumathandizanso kuti mupeze zokambirana pomwe mtundu wanu sunatchulidwe mwachindunji.
Nthawi imeneyo ikhoza kukhala mwayi waukulu wopambana kasitomala wokhumudwa kapena wogula. Kapena, kuti musangalatse wina yemwe akuyimba kale matamando anu.
Chitsime: Grubhub
Momwe mungapangire njira yowunikira anthu ochezera
Kuti mupange njira yowunikira pazama TV, tsatirani izi:
Khalani ndi zolinga zanu
Sankhani zoti muzitsatira
Sankhani chida choyenera
Gawani zidziwitso m'magulu onse
1. Khalani ndi zolinga
Yambani ndi kufotokoza zomwe mukufuna kuphunzira kuchokera ku ntchito zanu zowunikira anthu.
Njira yothandiza ndikuganizira mafunso omwe mukufuna kuyankha kudzera pakuwunika kwapa media. Kenako, sankhani zomwe muyenera kutsatira kuti mupeze mayankhowo.
Zolinga zofanana ndi izi:
Kumvetsetsa mbiri ya mtundu wanu
Kuwunika opikisana nawo
Kuzindikiritsa omwe angakhale olimbikitsa kapena osonkhezera
Kupeza mwayi wothandizira makasitomala ndikuchitapo kanthu
Kuti mumve zambiri, yang'anani positi yathu pakukhazikitsa zolinga zanzeru zapa social media.
2. Sankhani zoyenera kutsatira
Zolinga zanu zikadziwika, mutha kudziwa zomwe muyenera kuyang'anira (ndi komwe).
Nawa ena mwa mawu ofunikira kwambiri kutsatira:
Dzina lanu
Mayina azinthu zanu, kuphatikiza zolembedwa molakwika
Mayina amtundu wa omwe akupikisana nawo ndi malonda, kuphatikiza zolembedwa molakwika
Dzina la CEO wanu, pamodzi ndi mamembala ena a gulu lanu la utsogoleri
Mawu amakampani, mawu osakira, ndi ma hashtag
Ma hashtag odziwika
Ma hashtag enieni amalo amabizinesi a njerwa ndi matope
Slogans kapena mawu omveka
Malangizo othandiza : Ngati omvera anu ali ndi magawo angapo, phatikizani zilankhulo zingapo za mawu anu osakira ndi ma hashtag.
3. Sankhani chida choyenera
Mutha kuyang'anira ma media anu pamanja, koma ndi nthawi yambiri. Popandazida, muyenera:
Onani zotchulidwa pa nsanja iliyonse
Sakani mawu osakira ndi ma hashtag
Tsatani zokambirana za omwe akupikisana nawo
Lowani pamanja zonse mu spreadsheet
Magulu ambiri amakula mwachangu kuposa njira iyi, pomwe ndipamene zida zowunikira komanso kumvera anthu zimafika.
Zida zowunikira pazama TV zimasinthiratu izi, ndikubweretsa deta yanu yonse pamalo amodzi. Izi zimakupatsani mwayi wosanthula malingaliro, kutsatira zomwe zikuchitika, ndikuwongolera nthawi yoyankha.
Tili ndi positi yonse yoperekedwa kuti ikuthandizireni kusankha chida choyenera chowunikira pabizinesi yanu. Pambuyo pake mu positi iyi, tikuwonetsaninso momwe mungakhazikitsire pulogalamu yanu yowunikira pazama TV ndi chida chomwe timakonda. (Chenjezo la Spoiler: Ndi Hootsuite.)
4. Gawani zidziwitso m'magulu onse
Kuyang'anira chikhalidwe cha anthu ndikofunika kwambiri pamene zidziwitso zimadutsa gulu la anthu.
Yambani ndikulowa m'magulu anu ochezera ndi makasitomala, omwe amatha kuchitapo kanthu mwachangu pazomwe amatchula, mafunso, ndi mayankho amakasitomala.
Malinga ndi Perakakis, Mastorakis, ndi Kopanakis (Social Media Monitoring: An Innovative Intelligent Approach, 2019):
Zida zowunikira pazama TV zitha kuthandiza otsatsa kudziwa mwayi wolumikizana ndi makasitomala popereka zidziwitso zofunika… kudziwa nthawi komanso momwe angayankhire makasitomala.
Kuchokera pamenepo, onjezerani ku:
Magulu otsatsa, kuwongolera malingaliro onse ndi mauthenga
Magulu ogulitsa, kumvetsetsa zosowa za makasitomala ndi zotsutsa
Magulu azinthu, kuti azindikire mwayi ndi kusintha
Mwachitsanzo, yang'anani mgwirizano wabwinowu pakati pa kuwunika kwapaintaneti ndi zomwe kasitomala amakumana nazo pa intaneti, zomwe zimazunguliranso kuti zifikire pazama media.
Momwe mungayang'anire malo ochezera a pa Intaneti ndi Hootsuite
1. Tsatani deta yanu ndi Hootsuite Mitsinje
Mu dashboard yanu ya Hootsuite, mutha kukhazikitsa mitsinje kuti muwunikire zomwe zatchulidwa pawailesi yakanema, mawu osakira, ndi ma hashtag pamasamba angapo ochezera.
Mitsinje ya Hootsuite idapangidwa kukhala ma board omwe mungasinthidwe, kuti mutha kupanga zowunikira m'njira yomwe imagwirira ntchito gulu lanu. Mwachitsanzo, mukhoza kupanga:
Bolodi limodzi pa nsanja
Bolodi limodzi lazotchulidwa zamtundu
Wina kwa omwe akupikisana nawo kapena mawu osakira amakampani
Kukhazikitsa mtsinje ndikosavuta. Sankhani nsanja yanu ndi akaunti yapa media media, kenako sankhani zomwe mukufuna kutsatira.
Muthanso kulimbikitsa kuwunika kwanu ndi Kumvetsera kwa Hootsuite (koyendetsedwa ndi Talkwalker). Powonjezera Mtsinje Womvera, mutha kubweretsa zidziwitso zakuya padashboard yanu.
Kuti muchite izi, yikani ndikuwonjezera pulogalamu ya Talkwalker ku Mitsinje.
Kuchokera pamenepo, mutha kuwonjezera Mtsinje Womvera wa Hootsuite ku bolodi lomwe lilipo kapena kupanga Board yatsopano.
Mitsinje yanu ikakhazikitsidwa, mutha kusungitsa nthawi iliyonse. Mukhozanso kuwonjezera mitsinje yaposachedwa komanso yomwe ikubwera kuti mukhale pamwamba pazomwe zikuyenda bwino.
2. Lowani mozama pakuwunika kwampikisano ndi zida za Hootsuite Analytics
Ngati kuwunika kwampikisano ndikofunikira, Hootsuite Analytics imakuthandizani kuti mupitilize kutsatira mosamalitsa.
Yambani powonjezera omwe akupikisana nawo apamwamba (pakati pa awiri ndi 20 pa nsanja, kutengera dongosolo lanu). Kuchokera pamenepo, mutha kupanga lipoti lowunikira lomwe likuwonetsa:
Zolemba zapamwamba komanso zotsika kwambiri
Momwe mpikisano umafananira ndi wanu
Ndi mitundu yanji yapa media media yomwe ikuyendetsa chidwi kwambiri (kwa inu ndi omwe akupikisana nawo)
Izi zimapangitsa kukhala kosavuta kufananiza magwiridwe antchito ndikuzindikira mipata yokonza njira yanu.
Mupezanso chidziwitso chomwe ma hashtag akugwira ntchito bwino kwa omwe akupikisana nawo, kutengera ma metric akutengako monga ndemanga, zokonda, ndi zogawana.
#1 Analytics Chida Chokulitsa
Malipoti okongola. Chotsani deta. Malingaliro otheka kuti akuthandizeni kukula mwachangu. Yambani kuyesa kwanu kwaulere
3. Dziwani zakuya ndi Talkwalker
Talkwalker ndiye chida chotsogola choyendetsedwa ndi AI chowunikira pazama TV komanso kumvera anthu, ndipo chimapezeka mkati mwa chida chowongolera zapa TV cha Hootsuite.
Talkwalker imakuthandizani kumvetsetsa zomwe anthu akunena za mtundu wanu m'malo osiyanasiyana, kuphatikiza mabulogu, mabwalo, ndi masamba ankhani, okhala ndi zidziwitso zoyendetsedwa ndi luntha lochita kupanga.
Imakoka data kuchokera ku 150miliyoni, kuphatikiza nsanja zomwe zikutuluka ngati Bluesky. Mutha kugawa deta yanu ndi zosefera 50 ndikugawa zokambirana kwa omwe akukhudzidwa kuti muwatsatire.
FAQ: Kuyang'anira chikhalidwe cha anthuKodi kuyang'anira malo ochezera a pa Intaneti ndi chiyani ndipo kumagwira ntchito bwanji kwa mabizinesi? Kuyang'anira malo ochezera a pa Intaneti ndi njira yotsata zomwe anthu akunena za mtundu wanu pamasamba ochezera. Zimagwira ntchito pogwiritsa ntchito chida chowunikira (monga Hootsuite) kuti mutengere zotchulidwa munthawi yeniyeni kutengera mawu osakira. Magulu amatha kuwunikanso zokambirana, kuyankha ndemanga, ndikutsata zomwe zikuchitika pakapita nthawi.Kodi makampani amagwiritsa ntchito bwanji njira zowunikira anthu kuti azitsatira zomwe amakonda komanso zomwe amakonda? Mwa kusanthula makambitsirano m’kupita kwa nthaŵi, angawone ngati mayankho ali abwino, oipa, kapena osaloŵerera. Izi zimathandiza matimu kukhala ndi chidziwitso chambiri.Kodi zida zabwino kwambiri zowunikira magulu amakampani ndi ziti? Zida zabwino kwambiri zowunikira magulu amakampani ndi Hootsuite, ndi Talkwalker. Hootsuite imawonekera pophatikiza kuyang'anira, kuchitapo kanthu, ndi kusanthula kwa chikhalidwe cha anthu pa nsanja imodzi, zomwe zimapangitsa kuti magulu azitha kuyang'anira zokambirana za chikhalidwe cha anthu, kuyang'anira machitidwe, ndi kukhala ogwirizana pamagulu ochezera a pa Intaneti.Kodi kuyang'anira mafilimu kumasiyana bwanji ndi kumvetsera kwa anthu? Kumvetsera pagulu kumakhala kokhazikika. Zimayang'ana machitidwe muzokambiranazo pakapita nthawi kuti amvetsetse malingaliro, kuzindikira zomwe zikuchitika, ndikudziwitsani njira zanthawi yayitali.Kodi mabizinesi angagwiritsire ntchito bwanji kuyang'anira malo ochezera a pa Intaneti kuti athetse chiopsezo ndi mbiri? Potsata zomwe zanenedwa kapena kusintha kwa malingaliro, magulu amatha kuzindikira zoopsa zomwe zingachitike. Panthawi imodzimodziyo, kuyang'anira kungathe kulimbikitsa malingaliro abwino mwa kucheza ndi makasitomala okondwa ndi kukulitsa malingaliro abwino.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Kodi kuyang'anira malo ochezera a pa Intaneti n'kotani ndipo kumagwira ntchito bwanji kwa mabizinesi?"":"": "Answer" media media," adavomereza" kuyang'anira ndi njira yotsata zomwe anthu akunena za mtundu wanu pamasamba ochezera a pa Intaneti Imagwira ntchito pogwiritsa ntchito chida chowunikira (monga Hootsuite) kuti mutenge zomwe mwatchula mu nthawi yeniyeni kutengera mawu ofunika kwambiri Magulu amatha kuwunikanso zokambirana, kuyankha ndemanga, ndikutsata zomwe zikuchitika pakapita nthawi."}},{"@type":"Funso","dzina": maganizo?","acceptedAnswer":{"@type":"Answer","text":"Makampani amagwiritsa ntchito zowunikira pawailesi yakanema kuti azitsatira zomwe anthu akutchulidwa komanso kuti amvetsetse momwe anthu amamvera za mtundu wawo Pakuwunika zokambirana pakapita nthawi, amatha kuwona ngati mayankho ndi abwino, olakwika, kapena osalowerera ndale."}},{"""ndizotani" zowunikira": team?","acceptedAnswer":{"@type":"Answer","text":"Zida zabwino kwambiri zowunika zamagulu amakampani ndi Hootsuite, ndi Talkwalker zimaonekera pophatikiza kuyang'anira, kuyang'anira, ndi kusanthula kwapa media media papulatifomu imodzi, kupangitsa kuti zikhale zosavuta kuti matimu azitha kuyang'anira zokambirana zapa media pa intaneti, kuyang'anira momwe amachitira, komanso kukhala mogwirizana. njira."}},{"@type":"Funso","dzina":"Kodi kuyang'anira malo ochezera a pa Intaneti kumasiyana bwanji ndi kumvetsera kwa anthu?","acceptedAnswer":{"@type":"Answer","text":"Kuwunika kwapazama media kumakhala kokhazikika, kumayang'ana kwambiri pakutsata zomwe zatchulidwa komanso kuyankha pazokambirana zomwe zikuyenera kuchitika njira yanthawi yayitali."}},{"@type":"Funso","dzina":"Kodi mabizinesi angagwiritsire ntchito bwanji kuyang'anira malo ochezera a pa Intaneti kuti athetse ngozi ndi mbiri yake?","acceptedAnswer":{"@type":"Answer","text":"Mabizinesi amagwiritsa ntchito kuyang'anira pawailesi yakanema kuti azindikire zovuta zomwe zikuchitika ndikuyankha zisanachuluke malingaliro abwino pocheza ndi makasitomala okondwa ndikuwonjezera mayankho abwino."}}]}
Sungani nthawi yosamalira kupezeka kwanu pazama mediaHootsuite. Sindikizani ndi kukonza zotsatsa zapa TV, kuyang'anira zokambirana, phatikizani omvera anu, kuyeza zotsatira, ndi zina zambiri - zonse kuchokera padashibodi imodzi. Yesani kwaulere lero.
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The post Kodi social media monitoring ndi chiyani? Akatswiri amafotokoza adawonekera koyamba pa Social Media Marketing & Management Dashboard.
