Social media monitoring yɛ sɛnea brands hwɛ nea wɔka kyerɛ wɔn ne wɔn ho.
It’s basically free consumer intelligence, ɛma wo bere ankasa mu nhumu wɔ nkɔmmɔbɔ, nkate, ne nneɛma a ɛrekɔ so a ebetumi asiesie biribiara fi wo aguadi so kosi wo nneɛma so.
Wɔ saa akwankyerɛ yi mu no, yɛkyekyɛ deɛ social media monitoring yɛ, deɛ enti a ɛho hia, ne sɛdeɛ wɔbɛkyekyere nhyehyɛeɛ a ɛyɛ adwuma.
Key takeawaysSocial media monitoring keeps you in the loop on what people are saying about your brand, tagged or not.Nsɛm a wɔka a ɛkɔ soro anaasɛ ɛnne a ɛsakra no betumi ayɛ kɔkɔbɔ sɛnkyerɛnne a edi kan a ɛkyerɛ sɛ social media haw bi aba, anaasɛ hokwan a wode behuruw akɔ ahoɔden pa so ansa na ayera.Monitoring isn’t just about your brand. Ɛsan nso boa wo ma wodi akansifoɔ akwan, wɔn a wɔde wɔn ho hyɛ mu, ne nsonsonoeɛ akyi.Akuo a ɛyɛ papa no dane asetena mu data kɔ adeyɛ mu wɔ aguadi, mmoa, adetɔn, ne nneɛma a wɔyɛ nyinaa mu, ɛnyɛ asetena mu nko ara.Asetra mu nnwinnade a wɔhwɛ so te sɛ Hootsuite boa wo ma wodi nkɔmmɔbɔ akyi, hwehwɛ nkate mu, na wobua wɔ bere ankasa mu.
Dɛn ne sohyial media a wɔde hwɛ nneɛma so?
Social media monitoring yɛ ɔkwan a wɔfa so di nea nkurɔfo reka afa wo brand ho wɔ social media so akyi.
Eyi ka nsɛm a wɔaka ho asɛm a wɔahyɛ no agyirae ne nea wɔanhyɛ no agyirae nyinaa ho, sɛ́ ebia ɛbɛda adi wɔ nsɛm a wɔka wɔ w’ankasa akontaabu so anaasɛ nkɔmmɔbɔ a ɛkɔ so wɔ mmeae afoforo wɔ sohyial wɛb no nyinaa mu.
Ɔkwan bɛn so na social media monitoring yɛ adwuma?
Social media monitoring nyɛ adwuma biako pɛ. Ɛyɛ nsɛnkyerɛnne a wɔadi afra a, sɛ wɔka bom a, ɛkyerɛ wo nea nkurɔfo reka afa wo brand, w’akansifo, ne wo nnwuma ho.
Nneɛma atitiriw a ɛka bom yɛ social media monitoring ni:
Brand mentions: Di bere a nkurɔfo ka wo brand ho asɛm wɔ nsɛm, nsɛm a wɔde to gua, ne nkɔmmɔbɔ ahorow mu no akyi.
Nkate mu nhwehwɛmu: Te sɛnea nkurɔfo te nka wɔ wo brand ho ase denam hwɛ a wobɛhwɛ sɛ ebia nsɛm a wɔka ho asɛm no yɛ papa, ɛnyɛ papa, anaasɛ ɛnyɛ afã biara.
Akansiefoɔ nhwehwɛmu: Hwɛ nea nkurɔfoɔ reka afa wo akansifoɔ ho, a wɔn ɔsatuo, nneɛma, ne nsonsonoeɛ ka ho.
Nnwuma mu nneɛma a ɛrekɔ so: Di nkɔmmɔbɔ akɛse a ɛkɔ so wɔ wo nnwuma mu akyi, a nsɛmti a ɛrekɔ so, hashtags, ne bere a ɛrekɔ so ka ho.
Influencer identification: Hwehwɛ nnipa a wɔreka wo brand ho asɛm dedaw a wobetumi abɛyɛ ahokafo anaasɛ akamfofo.
Share of voice (SOV): Susuw nkɔmmɔbɔ dodow a wo brand no wɔ bere a wode toto akansifo ho no.
Ɔhaw a wohu: Kyere nsɛm a wɔka ho asɛm a ɛkɔ soro anaa nkate a ɛsakra ntɛm, sɛnea ɛbɛyɛ a wubetumi ayɛ ho biribi ansa na nneɛma ayɛ kɛse.
Hashtag tracking: Hwɛ sɛnea wo branded hashtags, campaign tags, ne industry keywords reyɛ adwuma.
Sɛ wɔka bom a, saa nsɛnkyerɛnne yi dan da biara da fekubɔ mu nkɔmmɔbɔ ma ɛbɛyɛ nhumu a wobetumi de adi dwuma ama wo kuw no.
Bonus a ɛyɛ den!!!
Fa yɛn akwankyerɛ a edi mũ a ɛfa asetra mu atie a wɔde Hootsuite x Talkwalker di dwuma ho no yɛ ade wɔ adetɔfo nhumu ho na fa nkɛntɛnso ma w’ahyehyɛde no. Twe mprempren
Social media monitoring vs. social listening: Nsonsonoe bɛn na ɛwɔ mu?
Social media sohwɛ ne social atie wɔ abusuabɔ kɛse, nanso ɛsono atirimpɔw ahorow.
Asetra mu nhwehwɛmu yɛ nea wɔyɛ ho biribi. Ɛtwe adwene si tracking mentions ne mmuae a wɔde ma wɔ nea ɛrekɔ so wɔ bere ankasa mu.
Fekubɔ mu atie yɛ ade a wɔyɛ no ntɛm. Ɛde nsɛm a efi asetra mu nhwehwɛmu mu no mu nhwehwɛmu na efi ase de hu nhwɛso akɛse ne nneɛma a ɛrekɔ so. Ɔkwan foforo so no, ɛhwɛ mfonini kɛse no de ma wo social media aguadi nhyehyɛe no tu mpɔn bere tenten.
Sɛ nhwɛso no, social media monitoring kyerɛ nsɛm a wɔka fa wo brand ho wɔ intanɛt so a ebetumi de mmuae a efi wo social anaa customer service akuw ahorow hɔ ntɛm ara adi dwuma.
Faako a wonyae: Warby Parker
Social media atie no san n’akyi anammɔn biako na ɛhwɛ saa nsɛm koro no ara bere a bere kɔ so no hwɛ sɛnea nkate resakra.
Dɛn nti na ɛsɛ sɛ wɔhwɛ nneɛma a wɔde yɛ nneɛma so wɔ sohyial media so?
Social media monitoring boa brands ma wɔnya nsɛm, bɔ wɔn din ho ban, na wɔde bere ankasa mu nsɛm di dwuma de ma nneɛma, ɔsatu, ne adetɔfo osuahu nyinaa tu mpɔn.
Momma yɛnhwɛ mfaso titiriw a ɛwɔ sohyial media a wɔhwɛ so no yiye.
Te w’atiefo no ase
Ɛnyɛ den sɛ wobɛdi nsɛm a wɔka ne nsɛm a wɔka wɔ w’ankasa wo nsɛm so no akyi. Nanso nnipa bi nso wɔ hɔ a wɔka wo brand ho asɛm a wɔmfa tag nhyɛ wo. Sɛ wɔka nkɔmmɔbɔ no ho a, wɔyɛ w’atiefo no fã.
Asetenammedia monitoring ma wo adwene a edi mũ wɔ wɔn a wɔreka wo brand (anaa wo nneɛma) ho asɛm ne nea wɔwɔ ka ho.
Nip asiane ahorow a ebetumi aba wɔ bud no mu
Ɛdenam nea wɔaka ho asɛm a wobɛdi akyi bere tenten so no, wubetumi de mfitiaseɛ asi hɔ ama sɛdeɛ nkurɔfoɔ te nka wɔ wo brand no ho.
Ɛno ma ɛyɛ mmerɛw sɛ wubehu bere a adetɔfo nkate sesa, sɛ́ ɛyɛ nsɛm a enye a ɛkɔ soro anaasɛ adetɔfo anwiinwii a agye n’ankasa nkwa.
Sɛ nhwɛso no, bere a nsɛmti bae a ɛfa Chipotle’s CEO a wɔkyerɛ sɛ ɔde n’ani asi adetɔfo a wonya sika kɛse so ho no, ahyɛnsode no yɛɛ ho biribi ntɛm ara wɔ sohyial media nyinaa so, a nsɛm a wɔde ahyɛnsode ahyɛ mu ne nea wɔanhyɛ no agyirae nyinaa ka ho.
Faako a wonyae: Chipotle
Nnwinnade a wɔde hwɛ sohyial media so betumi aboa wo ma woadi wo nne kyɛfa akyi na wode kɔkɔbɔ ne amanneɛbɔ a ɛba bere ankasa mu ama wɔ nsakrae biara a ɛbɛba mpofirim ho, a ebetumi asiw ɔhaw ahorow a ebetumi aba ano ansa na ayɛ kɛse.
Nanso ɛnyɛ ɔhaw ahorow a wobedi ho dwuma ho asɛm nyinaa! Nhwehwɛmu nso betumi ahu nkɔso pa. Sɛ post bi rehyerɛn dijitaal mframa asorɔkye no a, ebia ɛbɛyɛ hokwan a ɛfata sɛ wode sikasɛm nhyehyɛe bi bɛka post bi ho.
Bɔ wo aguadi ɔsatu ahorow amanneɛ
Social media monitoring betumi asusuw sɛnea wɔyɛ wɔn ade wɔ wo social campaigns ho wɔ bere ankasa mu. Sɛ woyɛ aso yie a, wubetumi ayɛ nsakrae wɔ nwansena mu.
Ɛsan nso da nhumu a mfaso wɔ so ba, te sɛ nsɛmmisa a wɔtaa bisa, nneɛma a ɛhaw adwene, anaa nneɛma foforo ho adwene anaa nkɔso.
Faako a wonyae: Starbucks
Wɔ ɔkwan a ɛtrɛw so no, hwɛ a wobɛhwɛ so no betumi aboa wo ma woahu nneɛma a ɛrekɔ so a ɛfata sɛ wobɔ mu, efi hashtag ahorow a agye din so kosi meme ahorow a ntease wom ma wo brand no so.
Na ɛnyɛ w’ankasa aguadi ɔsatu anaa nsɛm a ɛwɔ mu nkutoo ho asɛm. Wubetumi asua nneɛma pii denam akansifo a wobɛhwɛ wɔn so.
So obi a ɔne no resi akan fii ɔsatu bi a edii yiye ase anaasɛ ohuruw kɔɔ su bi a entumi nyɛ yiye so? Sɛ wuhu nea ɛyɛ adwuma (ne nea ɛnyɛ adwuma) a, ebetumi aboa wo ma woasiesie wo kwan a wofa so yɛ adwuma no na woakwati sɛ wobɛyɛ mfomso koro no ara bio.
Te wo akansi beae no ase
Social media monitoring nyɛ wo brand nko ara. Ɛboa wo nso ma w’ani si nkɔmmɔbɔ a ɛfa w’akansifo ne w’adwumakuw no nyinaa ho. Eyi ma ɛyɛ mmerɛw sɛ wobɛtoto adwumayɛ ho na woate sɛnea wo brand no de toto ho no ase.
Monitoring betumi ama nsɛnkyerɛnne a edi kan aba, te sɛ:
Nneɛma foforo a wɔyɛ anaasɛ wɔde reba
Nneɛma a ɛrepue
Adwumayɛfo anaa akannifo nsakrae atitiriw
Nea ɛka ho no, wubetumi asua din pa ho nhyehyɛe ahorow a ɛyɛ adwuma yiye (ne nea enye koraa) ma nneɛma a wɔde yɛ nneɛma a ɛte sɛ wo de no.
Wo ne w’atiefo no nni nkitaho
Sɛ nkurɔfo tag wo brand wɔ social a, wɔtaa hwɛ kwan sɛ mmuae. Monitoring nhyehyɛe boa wo ma wotra saa mentions no atifi, ɛmfa ho sɛnea worehwɛ platforms dodow so.
Nanso mfaso ankasa a ɛwɔ so no kɔ akyiri sen nsɛm a wɔde tagged ahyɛ mu. Monitoring nso boa wo ma wunya nkɔmmɔbɔ a wɔmmɔ wo brand ho asɛm tẽẽ.
Saa mmere no betumi ayɛ hokwan akɛse a wubetumi anya de adi adetɔfo a n’abam abu anaasɛ obi a obetumi atɔ no so nkonim. Anaasɛ, sɛ wobɛma obi a ɔreto w’ayeyi dwom dedaw no ani agye.
Faako a wonyae: Grubhub
Sɛnea wobɛkyekyere social media monitoring strategy a nyansa wom
Sɛ wopɛ sɛ wokyekye social media monitoring strategy a nyansa wom a, di anammɔn yi akyi:
Fa wo botae ahorow sisi w’ani so
Si nea wobɛdi akyi ho gyinae
Paw adwinnade a ɛfata
Kyɛ nhumu wɔ akuw ahorow mu
1. Fa wo botae ahorow sisi w’ani so
Fi ase denam nea wopɛ sɛ wusua fi wo mmɔdenbɔ a wode hwɛ asetra mu no mu a wobɛkyerɛkyerɛ mu no so.
Ɔkwan a ɛboa ne sɛ wobɛdwene nsɛmmisa a wopɛ sɛ wubua denam social media monitoring so. Afei, si social data a ɛsɛ sɛ wudi akyi na ama woanya saa mmuae ahorow no ho gyinae.
Botae ahorow a wɔtaa de si hɔ no bi ne:
Wo brand din a wobɛte ase
Wɔn a wɔresi akan no a wɔbɛhwɛ wɔn so
Wɔn a wobetumi akamfo akamfo anaa wɔn a wɔanya nkɛntɛnso no a wobehu
Hokwan ahorow a wobehu ama adetɔfo mmoa ne wɔn ho a wɔde bɛhyɛ mu
Sɛ wopɛ adwene pii a, hwɛ yɛn post a ɛfa smart social media botaeɛ a yɛde besisi hɔ ho.
2. Si nea wobɛdi akyi ho gyinae
Sɛ wo botae ahorow mu da hɔ wie a, wubetumi ahu nea wobɛhwɛ so (ne baabi a wobɛhwɛ so).
Nsɛmfua a ɛsom bo sen biara a ɛsɛ sɛ wudi akyi no bi ni:
Wo brand din a wode frɛ wo
Wo nneɛma din, a nkyerɛwde a wɔtaa kyerɛw no yiye ka ho
Wo akansifo no brand ne nneɛma din, a nkyerɛwde a wɔtaa kyerɛw no yiye ka ho
Wo CEO’s din, ne w’akannifoɔ kuo no mufoɔ foforɔ
Nnwuma mu nsɛmfua, nsɛmfua atitiriw, ne hashtags
Hashtags a wɔde ahyɛnsode ahyɛ mu
Hashtags a ɛfa beae pɔtee bi ho ma birikisi ne atɛkyɛ nnwuma
Nsɛmfua anaa nsɛmfua a wɔde kyere nkurɔfo
Pro tip : Sɛ w’atiefo no trɛw bɛboro asasesin biako mu a, fa kasa mu nsakrae pii a ɛwɔ wo nsɛmfua atitiriw ne hashtag ahorow mu ka ho.
3. Paw adwinnade a ɛfata
Wubetumi de nsa ahwɛ wo social media so, nanso egye bere pii. Nka honnwinnade, ɛsɛ sɛ:
Hwɛ nsɛm a wɔaka ho asɛm wɔ asɛnka agua biara so
Hwehwɛ nsɛmfua titiriw ne hashtags pɔtee bi
Di akansifo nkɔmmɔbɔ akyi
Fa nsa kyerɛw biribiara wɔ spreadsheet mu
Akuw dodow no ara nyin ntɛmntɛm sen saa kwan yi, na ɛhɔ na sohyial media a wɔde hwɛ nneɛma so ne sohyial media so atie nnwinnade ba.
Social media monitoring tools ma saa adeyɛ yi yɛ adwuma, na ɛde wo data nyinaa ba beae biako. Eyi ma wutumi hwehwɛ nkate mu, di nneɛma a ɛrekɔ so akyi, na ɛma mmuae bere tu mpɔn.
Yɛwɔ post mũ bi a yɛde ahyɛ yɛn ho so sɛ yɛbɛboa wo ma woapaw social media monitoring adwinnade a ɛfata ama w’adwuma. Akyiri yi wɔ saa post yi mu no, yɛbɛsan nso akyerɛ wo sɛnea wobɛhyehyɛ wo social media monitoring program no denam yɛn adwinnade a yɛpɛ no so. (Spoiler kɔkɔbɔ: Ɛyɛ Hootsuite.)
4. Kyɛ nhumu wɔ akuw ahorow mu
Social media sohwɛ som bo kɛse bere a nhumu tu kwan kɔ akyiri sen social kuw no.
Fi ase denam wo social ne customer service teams a wobɛtumi ayɛ ho adwuma ntɛmntɛm wɔ nsɛm a wɔka, nsɛmmisa, ne adetɔfoɔ nsɛm a wɔka ho.
Sɛnea Perakakis, Mastorakis, ne Kopanakis kyerɛ no (Social Media Monitoring: Ɔkwan Foforo a Ɛyɛ Nyansa, 2019):
Social media nhwehwɛmu nnwinnade betumi aboa aguadifo ma wɔahu hokwan ahorow a ɛbɛma wɔne adetɔfo adi nkitaho denam nhumu a ɛho hia a wɔde bɛma so... bere ne ɔkwan a wɔbɛfa so abua adetɔfo bio.
Efi hɔ no, trɛw mu kɔ:
Marketing akuw, sɛ wɔbɛsiesie nhyehyɛe ne nkrasɛm nyinaa
Adetɔn akuw, sɛnea ɛbɛyɛ a wɔbɛte adetɔfo ahiade ne nea wɔkasa tia ase
Product teams, sɛ wɔbɛhunu hokwan ne nkɔsoɔ
Sɛ nhwɛso no, hwɛ saa nkitahodi a edi mũ yi a ɛda sohyial media sohwɛ ne offline adetɔfo osuahu ntam, a afei ɛsan yɛ loops bio kɔ organic social media reach pii.
Sɛnea wobɛhwɛ social media so denam Hootsuite so
1. Fa Hootsuite Streams di wo data akyi
Wɔ wo Hootsuite dashboard mu no, wobɛtumi asiesie nsuo a ɛbɛhwɛ social media mentions, keywords, ne hashtags ama social network ahodoɔ pii.
Wɔahyehyɛ Hootsuite Streams ayɛ no boards a wotumi sesa, enti wubetumi asiesie wo monitoring nhyehyɛe no wɔ ɔkwan a ɛbɛyɛ adwuma ama wo kuw no so. Sɛ nhwɛso no, wubetumi ayɛ:
Board biako wɔ asɛnka agua biara so
Board biako a wɔde ka brand ho asɛm
Foforo nso ma akansifo anaa nnwuma mu nsɛmfua atitiriw
Asuten a wobɛhyehyɛ no nyɛ den. Paw wo platform ne social media account, afei paw nea wopɛ sɛ wudi akyi.
Wubetumi nso de Hootsuite Listening (a Talkwalker na ɛma ahoɔden) ahyɛ wo monitoring no mu den. Sɛ wode Listening Stream ka ho a, wubetumi de nhumu a emu dɔ aba wo dashboard no mu tẽẽ.
Sɛ wobɛyɛ saa a, install na fa Talkwalker app no ka Streams ho.
Efi hɔ no, wubetumi de Hootsuite Listening Stream no aka board a ɛwɔ hɔ dedaw ho anaasɛ woayɛ Board foforo.
Sɛ wɔhyehyɛ wo streams no wie a, wubetumi akɔ mu bere biara. Wubetumi nso de nnansa yi ne trending streams aka ho na woakɔ so atra nea ɛrenya traction no so.
2. Dive kɔ akyiri wɔ akansi nhwehwɛmu mu denam Hootsuite Analytics nnwinnade so
Sɛ akansi sohwɛ yɛ ade titiriw a, Hootsuite Analytics boa wo ma wokɔ akyiri sen surface-level tracking.
Fi ase denam wo akansifo a wɔsen biara a wode bɛka ho (ɛyɛ baanu kosi 20 wɔ asɛnka agua biara so, a egyina wo nhyehyɛe so). Efi hɔ no, wubetumi ayɛ akansi nhwehwɛmu amanneɛbɔ a ɛkyerɛ sɛ:
Top- ne nea ɛba fam koraa posts
Sɛnea akansifo adwumayɛ toto wo de ho
Social media so nsɛm ahorow bɛn na ɛrema wɔde wɔn ho ahyɛ mu kɛse (ma wo ne w’akansifo) .
Eyi ma ɛyɛ mmerɛw sɛ wobɛtoto adwumayɛ ho na woahu hokwan ahorow a wode bɛsiesie wo nhyehyɛe no.
Wo nso wobɛnya nhumu wɔ hashtags a ɛreyɛ adwuma yie ama wo akansifoɔ, a egyina engagement metrics te sɛ comments, likes, ne shares so.
#1 Analytics Adwinnade a Ɛma Nkɔso
Amanneɛbɔ ahorow a ɛyɛ fɛ. Data a emu da hɔ. Nhumu a wotumi de di dwuma a ɛbɛboa wo ma woanyin ntɛmntɛm. Fi ase sɔ wo sɔhwɛ a wontua hwee no ase
3. Nya nhumu a emu dɔ ne Talkwalker
Talkwalker yɛ adwinnadeɛ a ɛdi kan a ɛwɔ AI-powered ma social media monitoring ne social atie, na ɛwɔ Hootsuite’s social media management adwinnadeɛ no mu pɛɛ.
Talkwalker boa wo ma wote nea nkurɔfo reka afa wo brand ho ase wɔ mmeae ahorow pii, a blogs, forums, ne news sites ka ho, a nhumu a wɔde artificial intelligence na ɛyɛ adwuma.
Ɛtwe data fi bɛboro 150 muɔpepem fibea ahorow, a platform ahorow a ɛreba te sɛ Bluesky ka ho. Wubetumi de filters 50 akyekyɛ wo data no mu na wode nkɔmmɔbɔ ama kuw no mufo a wɔfata no ma wɔadi akyi.
FAQ: Social media monitoringDɛn ne social media monitoring na ɛyɛ adwuma ma nnwuma?Social media monitoring yɛ ɔkwan a wɔfa so di nea nkurɔfoɔ reka afa wo brand ho wɔ social media platforms nyinaa so. Ɛyɛ adwuma denam adwinnade a wɔde hwɛ nneɛma so (te sɛ Hootsuite) a wɔde boaboa nsɛm a wɔaka ho asɛm ano wɔ bere ankasa mu a egyina nsɛmfua titiriw pɔtee bi so no so. Afei akuw betumi ahwɛ nkɔmmɔbɔ mu, abua nsɛm a wɔka, na wɔadi nneɛma a ɛrekɔ so akyi bere kɔ so.Sɛnea nnwumakuw de sohyial media sohwɛ di dwuma de di brand a wɔka ne nkate akyi?Nnwumakuw de social media monitoring di dwuma de di brand a wɔka ho asɛm akyi na wɔte sɛnea nkurɔfo te nka wɔ wɔn brand ho ase. Ɛdenam nkɔmmɔbɔ ahorow a wɔhwehwɛ mu bere tenten so no, wobetumi ahu sɛ ebia nsɛm a wɔka no yɛ papa, ɛnyɛ papa, anaasɛ ɛnyɛ afã biara. Wei boa akuo ma wonya mfitiaseɛ a ɛfa brand perception nyinaa ho.Dɛn ne social media monitoring tools a ɛyɛ papa ma enterprise akuo?Social media monitoring tools a ɛyɛ papa ma enterprise akuo no bi ne Hootsuite, ne Talkwalker. Hootsuite da nsow denam nhwehwɛmu, nkitahodi, ne sohyial media nhwehwɛmu a ɛka bom wɔ asɛnka agua biako so, na ɛma ɛyɛ mmerɛw ma akuw sɛ wɔbɛhwɛ sohyial media nkɔmmɔbɔ so, adi adwumayɛ akyi, na wɔakɔ so ayɛ pɛpɛɛpɛ wɔ sohyial media akwan horow so.Ɔkwan bɛn so na sohyial media sohwɛ yɛ soronko wɔ sohyial media so atie ho?Social media sohwɛ yɛ nea ɛyɛ ade kɛse, ɛtwe adwene si nsɛm a wɔka ho asɛm akyi na wobua nkɔmmɔ a ɛfa ho bere a ɛrekɔ so no. Fekubɔ mu atie yɛ nea wɔyɛ no ntɛm kɛse. Ɛhwɛ nhwɛsoɔ a ɛwɔ saa nkɔmmɔdie no mu wɔ berɛ mu de te nkateɛ ase, hunu nneɛma a ɛreba, na ɛbɔ amanneɛ wɔ nhyehyɛeɛ a wɔde bɛyɛ adwuma akyɛ.Ɛbɛyɛ dɛn na nnwumakuo atumi de sohyial media sohwɛ adi dwuma de adi asiane ne din pa ho dwuma?Nnwumafoɔ de sohyial media sohwɛ di dwuma de hu nsɛm ntɛm na wɔyɛ ho biribi ansa na ayɛ kɛseɛ. Ɛdenam nsɛm a wɔka ho asɛm a ɛkɔ soro anaa nsakrae a ɛba wɔ nkate mu a wodi akyi so no, akuw ahorow betumi ahu asiane ahorow a ebetumi aba. Bere koro no ara mu no, nhwehwɛmu betumi ahyɛ nkate pa mu den denam adetɔfo a wɔwɔ anigye a wɔne wɔn di nkitaho na wɔma nsɛm pa a wɔka kyerɛ no yɛ kɛse so.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Asɛmmisa","name":"Dɛn ne sohyial media sohwɛ ne sɛnea ɛyɛ adwuma ma businesses?","acceptedAnswer":{"@type":"Answer","text":"Social media monitoring yɛ ɔkwan a wɔfa so di nea nkurɔfo reka afa wo brand ho wɔ social media platforms nyinaa so na ɛyɛ adwuma denam monitoring adwinnade a wode bedi dwuma (te sɛ Hootsuite) de aboaboa nsɛm a wɔaka ho asɛm ano wɔ bere ankasa mu a egyina keywords pɔtee bi so time."}},{"@type":"Asɛmmisa","name":"Ɔkwan bɛn so na nnwumakuw de social media monitoring di dwuma de di brand mentions ne sentiment akyi?","acceptedAnswer":{"@type":"Answer","text":"Nnwumakuw de social media monitoring di dwuma de di brand mentions akyi na wɔte sɛnea nkurɔfo te nka wɔ wɔn brand ho ase Ɛdenam nkɔmmɔbɔ a wɔhwehwɛ mu wɔ bere tenten mu no so no, wobetumi ahu sɛ ebia nsɛm a wɔka kyerɛ no yɛ papa, ɛnyɛ papa, anaasɛ ɛnyɛ afã biara a baseline of overall brand perception."}},{"@type":"Question","name":"Dɛn ne social media monitoring tools a eye sen biara ma enterprise teams?","acceptedAnswer":{"@type":"Answer","text":"Social media monitoring tools a eye sen biara ma enterprise teams no bi ne Hootsuite, ne Talkwalker analytics wɔ platform baako so, a ɛma ɛyɛ mmerɛw ma akuw sɛ wɔbɛhwɛ social media nkɔmmɔbɔ so, adi adwumayɛ akyi, na wɔakɔ so ayɛ pɛpɛɛpɛ wɔ social media akwan horow so."}},{"@type":"Asɛmmisa","name":"Ɔkwan bɛn so na social media sohwɛ yɛ soronko wɔ social atie ho?","acceptedAnswer":{"@type":"Answer","text":"Social media monitoring yɛ nea ɛyɛ n’ade kɛse, ɛtwe adwene si mentions akyi di ne mmuae a wɔde ma so to contact conversations as they happen. Ɛhwɛ nhwɛsoɔ a ɛwɔ saa nkɔmmɔdie no mu wɔ berɛ mu de te nkateɛ ase, kyerɛ nneɛma a ɛreba, na ɛbɔ amanneɛ wɔ berɛ tenten mu nhyehyɛeɛ ho."}},{"@type":"Asɛmmisa","name":"Ɔkwan bɛn so na nnwumakuo bɛtumi de social media monitoring adi dwuma de adi asiane ho dwuma na reputation?","acceptedAnswer":{"@type":"Answer","text":"Nnwumakuw de social media monitoring di dwuma de hu nsɛm ntɛm na wɔyɛ ho biribi ansa na wɔayɛ ho biribi so no, akuw ahorow no betumi ahu asiane ahorow a ebetumi aba bere koro no ara mu no, nhwehwɛmu betumi ahyɛ nkate pa mu den denam wɔne adetɔfo a wɔwɔ anigye a wɔde wɔn ho bɛbɔ wɔn ho wɔn ho no so.}}]}
Siesie bere a wode bedi wo social media presence ho dwuma neHootsuite a wɔde yɛ nneɛma. Kyerɛw na yɛ nhyehyɛe ma social media nsɛm, hwɛ nkɔmmɔbɔ so, fa w’atiefo a wode w’ani asi wɔn so no hyɛ mu, susuw nea efi mu ba, ne nea ɛkeka ho — ne nyinaa fi dashboard biako so. Sɔ hwɛ kwa nnɛ.
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The post Dɛn ne social media sohwɛ? Abenfo kyerɛkyerɛ mu puei kan wɔ Social Media Marketing & Management Dashboard so.
