Kutariswa kwesocial media ndeyekuti mabhureki anochengeta sei izvo zvataurwa kwavari uye nezvavo.
Ihwo hungwaru hwemutengi hwemahara, hunokupa ruzivo rwenguva-chaiyo muhurukuro, manzwiro, uye maitiro anogona kuumba zvese kubva pakushambadzira kwako kune zvigadzirwa zvako.
Mugwaro iri, tinopaza kuti kutariswa kwesocial media chii, nei zvichikosha, uye maitiro ekuvaka zano rinoshanda.
Zvinotora zvakakosha Kutariswa nesocial media kunoita kuti ugare uchiziva zviri kutaurwa nevanhu nezverudzi rwako, wakanyorwa kana kuti kwete.Kuwedzera mumashoko kana kuchinja kwenzwi kunogona kuva chiratidzo chekutanga chedambudziko resocial media, kana mukana wekuti usvetuke zvakanaka zvisati zvapera.Kuongorora hakungori nezvemhando yako chete. Zvinokubatsirawo kuronda nzira dzeanokwikwidza, kutangwa, uye kwakaputsika. Zvikwata zvakanakisa zvinoshandura magariro evanhu kuita chiito pakushambadzira, tsigiro, kutengesa, uye chigadzirwa, kwete kungoshamwaridzana.Social monitoring maturusi seHootsuite anokubatsira kuronda nhaurirano, kuongorora manzwiro, uye kupindura munguva chaiyo.
Chii chinonzi social media monitoring?
Kutariswa kwesocial media inzira yekutevera zviri kutaurwa nevanhu nezve brand yako pasocial media.
Izvi zvinosanganisira zvese zvakatemwa uye zvisina kunyorwa zvinotaurwa, zvingave zvichionekwa mumashoko kumaakaundi ako pachako kana muhurukuro dziri kuitika kumwe kunhu pawebhusaiti.
Kutariswa kwesocial media kunoshanda sei?
Social media yekutarisa haisi chiitiko chimwe chete. Iko kusanganiswa kwezviratidzo izvo, pamwe chete, zvinokuudza izvo vanhu vari kutaura nezve brand yako, vakwikwidzi vako, uye indasitiri yako.
Hezvino izvo zvakakosha zvinoumba social media monitoring:
Zvinotaurwa neBrand: Tevera kana vanhu vachitaura nezve brand yako pamashoko, zvinyorwa, uye hurukuro.
Sentiment ongororo: Nzwisisa kuti vanhu vanonzwa sei nezve brand yako nekutarisa kuti zvinotaurwa zvakanaka here, zvakaipa, kana kwazvakarerekera.
Ongororo yemakwikwi: Ramba uchitarisa pane zviri kutaurwa nevanhu nezvevakwikwidzi vako, kusanganisira mishandirapamwe yavo, zvigadzirwa, uye mapundu.
Maitirwo eindasitiri: Tevedzera hurukuro dzakakura muindastiri yako, kusanganisira misoro yenyaya, ma hashtag, uye nguva dzehutachiona.
Influencer identification: Tsvaga vanhu vari kutotaura nezve brand yako vanogona kuve vadyidzani kana vamiriri.
Govera yezwi (SOV): yera kuti yakawanda sei yehurukuro ine brand yako uchienzaniswa nevakwikwidzi.
Kuona dambudziko: Bata maspikes mukutaura kana kushandura manzwiro kare, saka unogona kupindura zvinhu zvisati zvanyanya.
Hashtag yekutevera: Tarisa maitiro ako emhando hashtag, ma tag emushandirapamwe, uye indasitiri mazwi makuru ari kuita.
Pamwe chete, aya masaini anoshandura nhaurirano dzemazuva ese dzemagariro kuti dziite zvinogoneka kuchikwata chako.
Bonus!!!
Tora chiito pane zvinoonekwa nevatengi uye fambisa zvinokonzeresa kusangano rako negwara redu rakazara rekuteerera munharaunda uchishandisa Hootsuite x Talkwalker. Dhawunirodha izvozvi
Social media monitoring vs. social kuteerera: Chii chakasiyana?
Kutariswa kwesocial media uye kuterera munharaunda zvine hukama, asi zvinoshanda zvakasiyana.
Social monitoring is reactive. Inotarisa pakutevera kutaurwa uye kupindura kune zviri kuitika munguva chaiyo.
Kuteerera paruzhinji kune chekuita. Inotanga nekuongorora ruzivo kubva pasocial monitoring kuti ione akakura mapatani uye maitiro. Mune mamwe mazwi, inotarisa pamufananidzo mukuru wekuvandudza yako social media marketing strategy nekufamba kwenguva.
Semuyenzaniso, kutariswa kwesocial media kunozivisa zvirevo nezve brand yako yepamhepo izvo zvinogona kushandisa mhinduro yekukurumidza kubva kumagariro ako kana zvikwata zvebasa revatengi.
Kunobva: Warby Parker
Kuteerera kwesocial media kunotora nhanho kumashure uye inotarisa iwo mazwi akafanana nekufamba kwenguva kuti uone kuti manzwiro ari kuchinja sei.
Sei mabhureki achida social media monitoring?
Kutariswa kwesocial media kunobatsira ma brand kugara aine ruzivo, kuchengetedza mukurumbira wavo, uye kushandisa chaiyo-nguva mhinduro kugadzirisa zvigadzirwa, mishandirapamwe, uye yakazara vatengi ruzivo.
Ngatitarisei zvakanyanya pamusoro pezvakanakira zvesocial media monitoring.
Nzwisisa vateereri vako
Zviri nyore kuteedzera makomendi uye kutaura pane zvako zvawatumira. Asi kunewo vanhu vari kutaura nezve brand yako vasina kukumaka. Kana ivo vari chikamu chehurukuro, ivo chikamu chevateereri vako.
Socialmidhiya yekutarisa inokupa iwe kunyatso kutaridzika kwekuti ndiani ari kutaura nezve brand yako (kana zvigadzirwa zvako) uye zvavanoda kutaura.
Nap njodzi dzinogona kuitika mubud
Nekutevera kutaurwa nekufamba kwenguva, unogona kuseta hwaro hwekuti vanhu vanonzwa sei nezve brand yako.
Izvi zvinoita kuti zvive nyore kuona kana manzwiro emutengi achichinja, ingave iri spike mumashoko asina kunaka kana kunyunyuta kwevatengi kwatora hupenyu hwayo.
Semuenzaniso, pakabuda misoro yenhau pamusoro peChipotle's CEO anonzi aitarisa vatengi vane mari yepamusoro, mhando yacho yakakurumidza kupindura pasocial media, kusanganisira zvese zvakamaka uye zvisina kunyorwa.
Kunobva: Chipotle
Maturusi ekuona enhau ezvemagariro anogona kukubatsira kuteedzera mugove wako wezwi uye nekupa chaiyo-nguva yekuzivisa uye zviziviso kune chero shanduko yakangoerekana yaitika, iyo inogona kudzikamisa matambudziko anogona kuitika asati awedzera.
Asi hazvisi zvese nezvekugadzirisa dambudziko! Monitoring inogonawo kuona kusimudzira kwakanaka. Kana posvo iri kuvheneka dhijitari airwaves, ungave iwo mukana wakakwana wekuwedzera imwe bhajeti kune positi.
Zivisa mishandirapamwe yako yekushambadzira
Kutariswa kwesocial media kunogona kuyera maitiro kune yako masocial campaigns munguva chaiyo. Kana iwe ukanyatsoteerera, iwe unogona kugadzirisa pane nhunzi.
Inotarisawo maonero anobatsira, senge mibvunzo yakajairika, zvinonetsa, kana mazano matsva echigadzirwa kana kuvandudzwa.
Kunobva: Starbucks
Zvakawanda, kutarisa kunogona kukubatsira kuona mafambiro akakodzera kubaya mukati, kubva kune akakurumbira hashtag kune memes ane musoro kune yako brand.
Uye hazvisi chete nezve yako kushambadzira mishandirapamwe kana zvirimo. Iwe unogona kudzidza zvakawanda nekuona vakwikwidzi.
Mukwikwidzi akatanga danidziro yakabudirira here kana kuti kusvetukira pane yakaitika? Kuona zvinoshanda (uye zvisingaite) zvinogona kukubatsira kunatsa nzira yako uye kudzivirira kudzokorora zvikanganiso zvakafanana.
Nzwisisa nzvimbo yako yemakwikwi
Social media yekutarisa haisi yemhando yako chete. Inokubatsirawo kuti urambe wakatarisa pakukurukurirana nezve vakwikwidzi vako uye indasitiri yako yese. Izvi zvinoita kuti zvive nyore kuita benchmark kuita uye kunzwisisa kuti mhando yako inofananidzwa sei.
Kuongorora kunogona kuburitsa zviratidzo zvekutanga, senge:
Zvigadzirwa zvitsva kana kutanga
Emerging features
Vashandi vakuru kana shanduko yehutungamiriri
Uyezve, iwe unogona kudzidza kuti ndedzipi mbiri manejimendi nzira dzinoshanda zvakanyanya (uye yakaipisisa) yemhando dzakafanana nedzako.
Bata nevateereri vako
Kana vanhu vakaisa chiratidzo chako pasocial, ivo vanowanzo tarisira mhinduro. Chirongwa chekutarisa chinokubatsira kuti urambe uri pamusoro pezvinotaurwa, zvisinei kuti mapuratifomu mangani auri kutonga.
Asi kukosha kwechokwadi kunodarika ma tag posts. Kuongorora kunokubatsirawo kuwana nhaurirano uko mhando yako isina kutaurwa zvakananga.
Idzo nguva dzinogona kuve mikana mikuru yekuhwina pamusoro pemutengi akaora mwoyo kana angangoita mutengi. Kana, kufadza mumwe munhu ari kutoimba rumbidzo yako.
Kunobva: Grubhub
Maitiro ekugadzira a smart social media monitoring strategy
Kuti uvake smart social media yekutarisa zano, tevera matanho aya:
Ronga zvinangwa zvako
Sarudza zvekutevera
Sarudza chishandiso chakakodzera
Goverana zvinoonekwa pazvikwata zvese
1. Ronga zvinangwa zvako
Tanga nekutsanangura zvaunoda kudzidza kubva kumabasa ako ekutarisa magariro.
Nzira inobatsira ndeyekufunga nezvemibvunzo yaunoda kupindura kuburikidza nesocial media monitoring. Wobva wasarudza kuti ndeapi data data yaunoda kuteedzera kuti uwane mhinduro idzodzo.
Zvinangwa zvakajairika zvinosanganisira:
Kunzwisisa zita remhando yako
Monitoring vakwikwidzi
Kuzivisa vanogona kuve vamiriri kana vapesvedzera
Kuona mikana yekutsigirwa kwevatengi uye kubatanidzwa
Kuti uwane mamwe mazano, tarisa yedu positi yekumisikidza smart social media zvinangwa.
2. Sarudza chekutevera
Kana zvibodzwa zvako zvajeka, unogona kuona zvekutarisa (uye kupi).
Heano mamwe emashoko anonyanya kukosha ekutevera:
Zita rechiratidzo chako
Mazita ezvigadzirwa zvako, kusanganisira zviperengo zvakajairika
Mazita evakwikwidzi vako nemazita echigadzirwa, kusanganisira zviperengo zvakajairika
Zita reMukuru wako, pamwe chete nedzimwe nhengo dzeboka rako reutungamiri
Mazita eindasitiri, mazwi akakosha, uye hashtag
Yakagadzirwa hashtag
Nzvimbo-chaiyo hashtag yezvidhinha-uye-dhaka mabhizinesi
Masirogani kana mazwi ekubata
Pro tip : Kana vateereri vako vakapfuura nzvimbo imwe chete, sanganisira mitauro yakasiyana-siyana yemazwi ako akakosha uye hashtag.
3. Sarudza chishandiso chakakodzera
Iwe unogona kutarisa yako social media nemaoko, asi inotora nguva. Pasinazvishandiso, iwe unofanirwa:
Tarisa zvinotaurwa papuratifomu yega yega
Tsvaga mazwi akakosha uye hashtag
Tarisa nhaurirano dzevakwikwidzi
Nyora zvese nemaoko muspredishiti
Zvikwata zvizhinji zvinokurumidza kukura nzira iyi, kunova uko kunouya kutariswa nesocial media uye maturusi ekuteerera.
Maturusi ezvemagariro ekutarisa maturusi otomatiki maitiro aya, achiunza data rako rese munzvimbo imwechete. Izvi zvinokutendera kuti uongorore manzwiro, kutevedzera mafambiro, uye kugadzirisa nguva dzekupindura.
Isu tine chinyorwa chakazara chakatsaurirwa kukubatsira iwe kusarudza iyo yakakodzera social media yekutarisa chishandiso chebhizinesi rako. Gare gare mune ino positi, isu tinokuratidzawo maitiro ekumisikidza yako social media yekutarisa chirongwa nechishandiso chedu chaunofarira. (Yambiro yeSpoiler: IHootsuite.)
4. Goverana zvinoonekwa pazvikwata zvese
Kutariswa kwesocial media kunonyanya kukosha kana ruzivo ruchifamba kupfuura timu yekushamwaridzana.
Tanga nekuvhura mumapoka ako ezvemagariro uye evatengi, vanogona kuita nekukurumidza pakutaura, mibvunzo, uye mhinduro dzevatengi.
Maererano naPerakakis, Mastorakis, uye Kopanakis (Social Media Monitoring: An Innovative Intelligent Approach, 2019):
Maturusi ekuona midhiya enhau anogona kubatsira vatengesi kuona mikana yekudyidzana nevatengi nekupa ruzivo rwakakosha… kuona nguva uye sei kupindura kune vatengi.
Kubva ipapo, wedzera ku:
Zvikwata zvekushambadzira, kunatsiridza hurongwa hwese uye kutumira mameseji
Zvikwata zvekutengesa, kuti unzwisise zvinodiwa nevatengi uye zvirambidzo
Zvikwata zvechigadzirwa, kuona mikana nekuvandudzwa
Semuenzaniso, tarisa iyi yakakwana synergy pakati pesocial media yekutarisa uye yekunze kwevatengi ruzivo, iyo inobva yatenderera zvakare kune yakawanda organic social media inosvika.
Maitiro ekutarisa social media neHootsuite
1. Tarisa data rako neHootsuite Streams
Mune yako Hootsuite dashboard, unogona kuseta nzizi kuti utarise kutaurwa kwesocial media, mazwi akakosha, uye hashtag kune akawanda masocial network.
Hootsuite Nzizi dzakarongwa kuita customizable mabhodhi, saka iwe unogona kuronga yako yekutarisa setup nenzira inoshanda kuchikwata chako. Somuenzaniso, unogona kugadzira:
Bhodhi rimwe papuratifomu
Rimwe bhodhi rekududzwa kwema brand
Imwe yevanokwikwidza kana indasitiri keywords
Kugadzira rwizi kuri nyore. Sarudza chikuva chako uye social media account, wobva wasarudza zvaunoda kuteedzera.
Iwe unogona zvakare kuwedzera kutarisa kwako neHootsuite Kuteerera (inofambiswa neTalkwalker). Nekuwedzera Kuteera Kuyerera, unogona kuunza zvakadzama nzwisiso zvakananga mudhibhodhi yako.
Kuti uite kudaro, isa uye wedzera iyo Talkwalker app kuNzira.
Kubva ipapo, unogona kuwedzera Hootsuite Kuteerera Kuyerera kune iripo bhodhi kana kugadzira Bhodhi nyowani.
Kana mafambiro ako agadzikwa, unogona kutarisa chero nguva. Iwe unogona zvakare kuwedzera achangoburwa uye mafambiro enzizi kuti ugare pamusoro pezviri kuwana traction.
2. Dive zvakadzika mumakwikwi ekutarisa neHootsuite Analytics maturusi
Kana kukwikwidza kutarisisa kuri pamberi, Hootsuite Analytics inokubatsira iwe kupfuura pamusoro-pamwero wekutevera.
Tanga nekuwedzera vakwikwidzi vako vepamusoro (pakati pevaviri nemakumi maviri papuratifomu, zvichienderana nehurongwa hwako). Kubva ipapo, unogona kugadzira rondedzero yekuongorora yemakwikwi inoratidza:
Pamusoro- uye pasi-pasi-zvinotambidzwa
Maitiro emukwikwidzi anofananidzwa sei neyako
Ndedzipi mhando dzesocial media zviri kutyaira zvakanyanya kubatanidzwa (kwauri nevakwikwidzi vako)
Izvi zvinoita kuti zvive nyore kuita benchmark kuita uye kuona mikana yekunatsa zano rako.
Iwe zvakare uchawana ruzivo rwekuti ma hashtag ari kushanda zvakanyanya kune vakwikwidzi vako, zvichibva pamametric ekuita senge makomendi, zvaanoda, uye migove.
#1 Analytics Chishandiso cheKukura
Mishumo yakanaka. Bvisa data. Maitiro ekuona anogona kukubatsira iwe kukura nekukurumidza. Tanga muyedzo wako wemahara
3. Wana ruzivo rwakadzama neTalkwalker
Talkwalker ndiyo inotungamira AI-powered chishandiso chekutarisa midhiya uye kuteerera kumagariro, uye inowanikwa mukati meHootsuite's social media manejimendi chishandiso.
Talkwalker inokubatsira kuti unzwisise zviri kutaurwa nevanhu nezve brand yako munzvimbo dzakasiyana siyana, kusanganisira mablogiki, maforamu, uye masaiti enhau, ane njere dzinofambiswa nehungwaru hwekugadzira.
Inodhonza data kubva pamusoro pe150miriyoni masosi, kusanganisira ari kubuda mapuratifomu seBluesky. Iwe unogona kurongedza data rako nemafirita makumi mashanu uye kugovera hurukuro kunhengo dzechikwata dzakakodzera kuti dzitevere.
FAQ: Social media monitoringChii chinonzi social media monitoring uye chinoshanda sei kumabhizinesi?Social media monitoring inzira yekutsvaga zviri kutaurwa nevanhu nezve brand yako pama social media platforms. Inoshanda nekushandisa chekutarisa chishandiso (seHootsuite) kuunganidza kutaurwa munguva chaiyo zvichibva pane chaiwo mazwi. Zvikwata zvinozokwanisa kuongorora nhaurirano, kupindura zvinotaurwa, uye kuronda mafambiro nekufamba kwenguva.Makambani anoshandisa sei magariro ezvekutariswa kwesocial media kuronda kutaurwa kwemhando uye manzwiro? Nokuongorora nhaurirano nekufamba kwenguva, vanogona kuona kana mhinduro yakanaka, yakaipa, kana kuti isina kwayakarerekera. Izvi zvinobatsira zvikwata kuwana hwaro hwemaonero emhando yese.Ndeipi maturusi akanakisa ekutarisisa masocial network ezvikwata zvemabhizinesi?Maturusi epamusoro ekuona social media ezvikwata zvemabhizinesi anosanganisira Hootsuite, neTalkwalker. Hootsuite inomira pachena nekubatanidza kutarisisa, kubatanidzwa, uye kuongororwa kwesocial media mune imwe puratifomu, zvichiita kuti zvive nyore kuzvikwata kutonga nhaurirano dzesocial media, kutevedzera maitiro, uye kugara vakatarisana pamatanho enhau enhau. Kuteerera kweparuzhinji kunowedzera kuenderera mberi. Inotarisa maitiro muhurukuro idzodzo nekufamba kwenguva kuti inzwisise manzwiro, kuona mafambiro ari kubuda, uye kuzivisa nzira yenguva refu.Mabhizinesi angashandisa sei kutariswa kwesocial media kuchengetedza njodzi uye mukurumbira? Nekutevera spikes mukutaura kana kuchinja kwemanzwiro, zvikwata zvinogona kuona njodzi dzinogona kuitika. Panguva imwe cheteyo, kuongorora kunogona kusimbisa manzwiro akanaka nekubatana nevatengi vanofara uye kuwedzera mhinduro dzakanaka.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Chii chinonzi social media monitoring uye chinoshanda sei kumabhizinesi?"":"" yakabvumwa"{Social Media," yakagamuchirwa"Sotype" monitoring inzira yekutevera zviri kutaurwa nevanhu nezverudzi rwako pamapuratifomu enhau. Inoshanda nekushandisa chishandiso chekutarisa (seHootsuite) kuunganidza zvinotaurwa munguva chaiyo zvichibva pamashoko akakosha. manzwiro?","acceptedAnswer":{"@type":"Mhinduro","chinyorwa":"Makambani anoshandisa ongororo yezvemagariro evanhu kuti vaone zvinotaurwa nemhando yavo uye kunzwisisa kuti vanhu vanonzwa sei nezverudzi rwavo Nokuongorora nhaurirano nekufamba kwenguva, vanogona kuona kana mhinduro yakanaka, yakaipa, kana kuti isina kwayakarerekera. zvikwata?","acceptedAnswer":{"@type":"Mhinduro","chinyorwa":"Maturusi akanakisa ekutarisa masocial network ezvikwata zvemabhizinesi anosanganisira Hootsuite, neTalkwalker inomira pachena nekubatanidza kuongorora, kubatanidzwa, uye ongororo yesocial media mupuratifomu imwe chete, zvichiita kuti zvive nyore kuzvikwata kutonga nhaurirano dzesocial media, kuronda mashandiro, uye kugara zvakarongeka. channels."}},{"@type":"Question","zita":"Kutariswa kwesocial network kunosiyana sei nekuteerera pasocial network?","acceptedAnswer":{"@type":"Answer","text":"Kutariswa kwesocial media kunonyanya kuita, kunotarisa kutsvagisa kutaurwa uye kupindura kunhaurirano dzakakodzera padzinenge dzichiitika zano renguva refu manzwiro akanaka nekubatana nevatengi vanofara uye nekuwedzera mhinduro yakanaka."}}]}
Sevha nguva yekugadzirisa yako social media kuvapo nayoHootsuite. Shamba uye ronga zvesocial media zvinotumirwa, tarisa nhaurirano, batanidza vateereri vako, zviyere zvabuda, uye nezvimwe - zvese kubva kune imwe dashboard. Edza mahara nhasi.
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The post Chii chinonzi social media monitoring? Nyanzvi dzinotsanangura yakatanga kutanga paSocial Media Marketing & Management Dashboard.
