Kushandisa nemaune, episodic zvemukati uye vagadziri venhau. Nzvimbo yesocial media inonzwa senge nzvimbo yakasiyana zvakanyanya pane zvayaiita makore mashoma apfuura. Uye izvo zvinoratidzwa mumhando yezvinyorwa izvo vanhu vanoda kuona nekuita nazvo, kunyanya kubva kumhando. Yedu yazvino Q1 2026 Pulse Survey yevanopfuura zviuru zviviri zvevashandisi vesocial media muUS, UK neAustralia vakanyura munhevedzano yenyaya-kubva pakuvimba nenhau nemhando kusvika kune vagadziri vanotora zvematongerwo enyika kune izvo zvavari kutarisira kuona nekunzvenga kubva kumhando muna 2026. Iyo data muchinyorwa ichi chose inobva kuQ1 Pulse Survey kunze kwekunge zvataurwa neimwe nzira. Nhau uye kuvimba pasocial media Pakave nekuputika kwematiweki ekutarisa, uye kusimuka kwevagadziri venhau nevanofurira kwakatowedzera kuomesa mubvunzo wekuti vanhu vanowana kupi nhau dzavo. Muchokwadi, midhiya yenhau ndiyo inonyanya kufarirwa nhau kweinenge hafu yevanhu, ichiisa pamberi peTV sesosi yenhau. Iyi yaive nyaya yakatokura yeGen Z (67%) uye mamireniyumu (61%), avo vakataura vezvenhau seimwe yematatu avo epamusoro enhau.
Manetiweki epamusoro akataurwa nevanhu vachishandisa kutsvaga nhau aive Facebook, Instagram, YouTube, Reddit uye Instagram. Kana zvasvika pakuti vanhu vaida sei kuti nhau idzi dziunzwe kwavari pasocial platforms, zvakasanganiswa. Mukutaura kwakafara, vanhu vakawanda (39%) vakataura kuti vanoda kuti masangano enhau uye vatori venhau vanyanye kushanda pasocial media kuti vagovane zvigadziriso uye kubatikana nevateereri. Paunotarisa kuzvizvarwa zvidiki, zvakatonyanya kukosha kuGen Z (51%) uye mamireniyumu (48%). Izvi zvinoratidza shanduko yatiri kuona pasocial media, kubva pakutepfenyura kuenda kukuvaka nharaunda.
Uye sezvo chido ichi chenharaunda chinowedzera, vatengi vari kutsvaga izwi ravanogona kuvimba, iro AI yakave nemigumisiro pairi sezvo yave yakawanda. Kuvimba pasocial media kunoramba kwakafanana pakati peAI kukanganisa Kunyangwe magariro inzvimbo yakakura yekukura kwemapuratifomu enhau, kusimuka kweAI vhidhiyo yekugadzira maturusi kuri kupa vanhu kumbomira pamusoro pezvavanogona kunyatsovimba pamhepo. Mukupindura kukurumidza, "Kusimuka kwemavhidhiyo ekugadzirwa kweAI maturusi kwakonzera kuti ndive nekutenda kushoma munhau dzandinoona pasocial media," 88% yevanhu vakaongororwa vakati vakabvuma zvakasimba kana kuti vakabvuma. IUS yaive nehuwandu hwepamusoro hwevanhu vaibvumirana nechirevo ichi (46%), asi ichokwadi muhuwandu hwevanhu.
Uku kudonha kwekuvimba kwanga kusiri kwechokwadi kwesocial media sese, nematanho ekuvimba pasocial media akasara akafanana kune ruzhinji kunze kweiyi niche. Kuvimba kwese kwakawedzera ku16% yevashandisi, yakaramba yakafanana ne49% uye yakadzikira 35% mumwedzi gumi nemaviri yapfuura. Ruzhinji rweGen Z (72%) vanoti kuvimba kwavo kwawedzera kana kuramba kwakafanana panguva iyoyo.
Iko kuvimba kwakawedzera, zvakanyanya nekuda kwekuvandudzwa kwekuchengetedza uye kuvanzika, izvo zvakafambisa 32% yemhinduro dzeongororo kana zviitiko zvakanaka zvemukati (24%). Kuvimba kwakadzikira nekuda kwezvikumbiro zvenhema (30%) uye isina kunyoreswa AI slop (20%). AI iri kukanganisa kuvimba, asi kukanganisa uku kwakakura mune dzimwe nzvimbo, senge nhau, pane pasocial media sese. Parizvino, zviri kukanganisa kuvimba zvakanyanya munzvimbo dzine vanhu vari kutsvaga chokwadi, saka kana uri kuyedza kutaura nevateereri vako nenzira yakatendeseka uye yakajeka, izvo zvinogadzirwa nevanhu zvichiri nzira yekuenda nayo. Brands anotora chimiro panyaya dzemagariro nezvematongerwo enyika Mumakore mashoma apfuura, zvinotarisirwa nevatengi pamhando dzinotora mastand zvakashanduka. Asi ikozvino vagadziri vari zvakare pachigaro chinopisa kune avo ekare uye azvino maonero. Mukuita, data redu rinoratidza kuti kunyangwe isiri ruzhinji, pane zvakajairwa izvo ma brand anomira panhau dzemagariro.
Mhinduro yakajairika kana yasvika kumubvunzo uyu yaive sarudzo yekuti mabhureki anomira pazvinhu chete kana zvine chekuita nechigadzirwa chavo kana indasitiri. Asi chikamu chimwe muzvina chevashandisi vanotarisira kumira kwakajeka pazvinhu zvikuru zveveruzhinji, zvisinei neindasitiri. Nhamba idzi dzakanga dzakafanana nevasiki, kunyange zvazvo paiva nenhamba yakati kurei vakati havaifariri apo vagadziri vanopinda mune zvematongerwo enyika vachienzaniswa nemhando (14% vs. 11%). Vana mabhoomers vainyanya kusada kana vagadziri vakapinda mune zvematongerwo enyika (31%) zvichienzaniswa nemhando (19%).
Asi kutora chimiro kunorevei chaizvo pakusarudza kutenga? Vatengi vanodzivirira mhando, asi kashoma kubuda munzira yavo kuti vatsigire mhando dzinogovana hunhu hwavo Kunyangwe ruzhinji rwevatengi vanoda kuti mabhureki atore chimiro cheimwe chimiro, ingave icho chaive chichiita sechishandiso kana imwe nzira yekutaura kwakajeka, mhedzisiro yaive pakutenga kwavo kwakasiyana zvakanyanya:
32% yevakabvunzwa paongororo vakati zvimiro zvezvematongerwo enyika hazvina zvazvinoita pakutenga kwavo sarudzo, neizvo zvinoenderana nemutengo uye mhando chete. 29% vakati vaizorega kutenga zvigadzirwa zvemhando kana hunhu hwavo hunopesana. 15% chete ndiyo yakashuma kutenga zvigadzirwa kutsigira hunhu hwemhando.
Kana uchifunga nezvekuti ungamira sei panyaya dzemagariro, zvinogara zviri nyore kana iri nyaya ine chekuita nebhizimusi rerudzi rwako. Asi chisarudzo chega chega chinoenderana nezvimwe zvinhu. Izvi zvinogona kusanganisira kuoma kwenyaya, maonero evashandi vepamberi, maonero evakuru uye kukosha kwemhando, uye zvakakosha kugadzira runyoro rwekuti kana nyaya yemagariro inosangana neyakatsanangurwa seti yemaitiro.
Zvinodiwa nevatengi pamagariro muna 2026 AI iri kuoneka zvakanyanya pasocial media, uye iri kukanganisa izvo vanhu vanoda kuona pamanetiweki. Yedu ichangoburwa 2026 Social Media Yemukati Strategy Report yakawana kuti AI-yakagadzirwa zvemukati yaive imwe yezvinhu zvepamusoro vatengesi vakaronga kuyedza gore rino. Asi vatengi vari kuda zvimwe zvakagadzirwa nevanhu. Uye iyi disconnect inodyisa muhurukuro yakakura pamusoro pezvinodiwa nevatengi kubva kumabhuranzi pasocial media. Yedu Q1 Pulse Survey yakatora yakadzama kutarisa kuti AI iri kukanganisa sei mushandisi maitiro uye maonero pasocial media. Mhedzisiro yeAI pasocial media Isu takatotaura nezve mhedzisiro iyo AI ine pakutenda munhau, asi ine yakawedzera pesvedzero. AI slop yanga iri nyaya huru yekukurukurirana, uye kusimuka kwayo kwave kune gakava pakati pevashandisi vesocial media. Kupararira kwayo pasocial media kunosimbiswa netsvagiridzo yedu, apo 56% yevakapindura vakashuma kuona AI ichidonha pasocial media kazhinji kana kazhinji, ne83% vachiiona dzimwe nguva.
Vana mabhomba ndivo vanga vasina mukana wekutaura vachizviona kazhinji, vaine 37% chete vachizviona nguva dzose uye 19% vachiti havaimbozviona. Nekudaro, boka iri rakavewo neakasimba maitiro asina kunaka kune AI slop, ne56% vachiti havangaite zvakanyanya kusangana nayo kana vakaiona. Gen Z yaive nemaonero asina kwaakarerekera pakudyidzana nemhando iyi yezvinyorwa. 34% vakati vangangoita zvimwe zvingangoita, nepo 40% vanga vasingaite kudaro. Zvakadaro, ivo ndivo vaivewo mukana wekusatevera, mbeveve kana kuvhara maakaundi nekuti izvo zvirimo zvainzwa kunge AI slop, ne50% vachiti vakatozviita. Izvi zvinosimbisa chidzidzo chekuti kana vatengesi nezvikwata zvemagariro vachizoshandisa AI mukugadzira zvemukati, inofanirwa kuitwa nehungwaru. Kusikwa kweAI nekuda kwekugadzira hakugone kuenderana nevatengi. Izvo zvakakosha kucherechedza kuti zvakaipa zvinokonzeresa kubva kuAI zvemukati kugadzira zvinogona kudzikiswa nenzira mbiri. Chengetedza munhu achibatanidzwa padanho rega rega rekugadzirwa kwezvinhu, uye nyora AI yemukati, sezvo isina kunyorwa AI zvemukati izvo vanhu vanoramba zvakanyanya.
Zvido zvevatengi zvemhando pasocial media muna 2026 Kutaura nezve izvo zvinosangana nevatengi, isu tichapedzisa pane izvo zvavanoda kubva kumhando dzese pasocial media gore rino. 66% yevanhu vakati vanonzwa kunyanya kusarudza pamusoro pezvavanoita nazvo zvichienzaniswa negore rapfuura, asi kusarudzwa ikoko kunotaridzika sei? Pane chishuwo chakajeka chekushandisa nemaune zvemukati. Mhinduro dzepamusoro dzese dzinogovana izvo sedingindira, kungave kuri kudzima uye kudzikisa skrini nguva, kupinda mukati nechinangwa kana kudya zvirimo zvinotsigira kuzvivandudza.
Gen Z (15%) ndiyo yaive isingaite yekusarudza kudimbura/kudzikisa nguva yechidzitiro nevacheche vanokura zvakanyanya (29%). Gen Z yaidawo kugadzira zvimwe zvemukati uye kushandisa zvishoma pamwero wepamusoro kupfuura mamwe marudzi ese (11%). Uku kuda kushandiswa nemaune kunoendeswa kune izvo vanhu vanoda kuona kubva kumhando pasocial media. Zvemukati zvedzidzo yaive #1 yemukati mhando zvizvarwa zvese zvinoda kuona kubva kumhando.
Nharaunda yaivewo yakanyanya kutariswa kune vatengi, ne27% vachiti ivo vanoda mhando dzakanangana nezviri mukati. Ma brand anofanirwa kusendamira mune ino nguva yekuvavarira nekugadzira zvirimo zvinounza vanhu pamwechete. Vatengi vakanangana nevaraidzo, dzidzo uye kuvaka nharaunda, saka sendamira mune izvo, kunyanya kana zvichigona kusanganiswa kuita fomati inopindirana zvakare. Semuenzaniso, chikamu chedzidzo kubva kumushandi wepamberi, kana kuseri-kwezviitiko-zviri kubva mukugadzira episodic.zvemukati zvese zvine mukana wakakura wekunzwika. Chokwadi pamusoro pe otomatiki Tekinoroji haina kumbobvira yakwanisa kugadzira zvemukati, asi vashandisi havana kumbobvira vanyanya kuda kubatana kwevanhu. Sekuratidzwa kwedu kweQ1 Pulse Survey, nguva yekungo puruzira iri kupa nzira yekushandisa nemaune. Kunyangwe iri kuvharira AI slop kana kudzoreredza kubva pakuita bait, meseji kune mabhureki nevagadziri inopindirana: mhando, huchokwadi uye nharaunda vhoriyamu yese yehwamanda. Masangano anofanirwa kusimuka kubva pakuva vatepfenyuri kuenda kune zviwanikwa zvakavimbika. Mabhenji anofanirwa kutevedzera matatu-yakagadziriswa zano regore rinouya:
Nekuvimba munhau uye zvedhijitari zviri kuzunguzika, kunyora mazita otomatiki kwakakosha kuti ma brand abatane nevateereri vavo. Vateereri vanoshuva zvekudzidzisa, saka mabhureki anofanirwa kutarisa pakupa kukosha kunobatika kwete kungojoinha hurukuro. Nepo vatengi vachitarisira kuti mabhureki ave nehunhu, aya anomira anonzwika zvakanyanya kana akadzika midzi muindasitiri yemhando yako uye hunyanzvi.
Pakupedzisira, social media muna 2026 inopa mubairo nemaune, uye mhando dzinofarira otomatiki mapfupi pamusoro pengozi yekuvaka nharaunda kusafuratirwa zvachose nevateereri vanosarudza, vanopokana. Kuti uwane mamwe manzwisisiro pane izvo vatengi vanoda kuona kubva kumhando, pamwe nezvakarongerwa nevatengesi gore rinouya, dhawunirodha iyo 2026 Social Media Yemukati Strategy Report. The post Mamiriro ezvemagariro enhau muna 2026: Dhata kubva kuSprout ichangoburwa pulse ongororo yakatanga kutanga paSpout Social.
