Kudya mwadala, nkhani zama episodic ndi opanga nkhani. Malo ochezera a pa Intaneti akumva ngati malo osiyana kwambiri pakali pano kusiyana ndi zaka zingapo zapitazo. Ndipo izi zikuwonekera mumtundu wazinthu zomwe anthu amafuna kuwona ndikuchita nawo, makamaka kuchokera kumitundu. Kafukufuku wathu waposachedwa wa Q1 2026 Pulse Survey wa opitilira 2,000 ochezera pa TV ku US, UK ndi Australia adapeza zovuta zingapo - kuyambira kudalira nkhani ndi mtundu wake mpaka opanga omwe amatsatira ndale mpaka zomwe akuyembekeza kuwona ndikupewa kutsatsa mu 2026. Zomwe zili m'nkhaniyi zikuchokera ku Q1 Pulse Survey pokhapokha zitanenedwa. Nkhani ndi chikhulupiriro pa chikhalidwe TV Pakhala pali kuphulika kwa maukonde owunika, ndipo kukwera kwa opanga nkhani ndi osonkhezera kwangowonjezera kusokoneza komwe anthu amapeza nkhani zawo. M'malo mwake, malo ochezera a pa Intaneti ndi omwe amafalitsa nkhani zambiri pafupifupi theka la anthu, ndikuziyika patsogolo pa TV ngati gwero la nkhani. Iyi inali nkhani yayikulu kwambiri kwa Gen Z (67%) ndi millennials (61%), omwe adatchula zamasamba ngati amodzi mwamagwero atatu apamwamba a nkhani.
Maukonde apamwamba omwe anthu akuti amagwiritsa ntchito kuti apeze nkhani anali Facebook, Instagram, YouTube, Reddit ndi Instagram. Zikafika za momwe anthu amafunira kuti nkhaniyo iperekedwe kwa iwo pamasamba ochezera, zidasakanizidwa. M'mawu ambiri, anthu ambiri (39%) adanenanso kuti akufuna mabungwe azofalitsa nkhani komanso atolankhani pawokhapawokha kuti azikhala otanganidwa kwambiri pazama TV kuti agawane zosintha komanso kucheza ndi omvera. Mukayang'ana mibadwo yaying'ono, ndizofunikira kwambiri kwa Gen Z (51%) ndi millennials (48%). Izi zikuwonetsa kusintha komwe tikuwona m'malo ochezera a pa Intaneti, kuchoka pawailesi yakanema kupita kumagulu ammudzi.
Ndipo pamene chikhumbo cha anthu ammudzi chikuwonjezeka, ogula akufunafuna mawu omwe angadalire, zomwe AI yakhudza kwambiri pamene yakhala ikupezeka paliponse. Kudalira pazama media kumakhalabe komweko pakati pa AI Ngakhale chikhalidwe ndi gawo lalikulu lachitukuko cha nsanja zankhani, kukwera kwa zida zopangira makanema a AI kukupatsa anthu kaye zomwe angakhulupirire pa intaneti. Poyankha chenjezo lakuti, "Kukwera kwa zida za AI zopanga makanema kwapangitsa kuti ndisamakhulupirire kwambiri nkhani zomwe ndimaziwona pawailesi yakanema," 88% ya anthu omwe adafunsidwa adati adavomereza mwamphamvu kapena mwanjira ina. A US anali ndi anthu ambiri omwe amavomereza mawuwa (46%), koma ndi zoona pa chiwerengero cha anthu.
Kutsika kwa chidaliroku sikunali kowona pazachitukuko chonse, pomwe magawo odalirana pazama TV amakhalabe chimodzimodzi kwa ambiri kunja kwa niche iyi. Chikhulupiliro chonse chawonjezeka kwa 16% ya ogwiritsa ntchito, chakhalabe chimodzimodzi kwa 49% ndipo chatsika kwa 35% m'miyezi 12 yapitayi. Ambiri a Gen Z (72%) akuti chikhulupiriro chawo chawonjezeka kapena chakhala chofanana panthawiyo.
Kumene chidaliro chinachulukirachulukira, makamaka chinali chifukwa chakusintha kwachitetezo ndi zinsinsi, zomwe zidapangitsa 32% ya mayankho a kafukufuku kapena zochitika zabwino (24%). Chikhulupiliro chinachepa chifukwa cha zonena zabodza (30%) komanso kutsika kwa AI kosayendetsedwa (20%). AI ikusokoneza kukhulupirirana, koma kukhudzidwa kumakhala kwakukulu m'madera ena, monga nkhani, kusiyana ndi malo ochezera a pa Intaneti. Pakali pano, zimakhudza kudalira kwambiri m'madera omwe anthu akufunafuna choonadi, kotero ngati mukuyesera kulankhulana ndi omvera anu mwachilungamo komanso momveka bwino, zomwe zimapangidwa ndi anthu zikadali njira yopitira. Brands kutengapo mbali pa nkhani za chikhalidwe ndi ndale M'zaka zingapo zapitazi, ziyembekezo za ogula pamakampani omwe akutenga maimidwe asintha. Koma tsopano olenga alinso pampando wotentha chifukwa cha malingaliro awo akale ndi amakono. M'malo mwake, deta yathu ikuwonetsa kuti ngakhale si ambiri, pali zokonda zamtundu uliwonse zomwe zimayimilira pazinthu zamagulu.
Yankho lofala kwambiri pankhani ya funsoli linali lokonda kuti ma brand atengepo mbali pazokha ngati zikugwirizana mwachindunji ndi malonda awo kapena mafakitale. Koma pafupifupi kotala la ogwiritsa ntchito amayembekeza kuyimirira momveka bwino pazinthu zazikulu zapagulu, mosasamala kanthu zamakampani. Ziwerengerozo zinali zofanana ndi olenga, ngakhale panali chiwerengero chokulirapo pang'ono chomwe adanena kuti sichikonda pamene opanga amalowa mu ndale poyerekeza ndi malonda (14% vs. 11%). Opanga ana amatha kusakonda pomwe opanga amalowa ndale (31%) poyerekeza ndi mtundu (19%).
Koma kodi kuima kumatanthauza chiyani pa zosankha zogula? Ogula amapewa mitundu, koma nthawi zambiri sapita kukathandizira ma brand omwe amagawana zomwe amafunikira Ngakhale ambiri aogula amafuna kuti ma brand azichita mwanjira ina, kaya anali kugwiritsa ntchito ngati gwero kapena mawu omveka bwino, zotsatira zake pamachitidwe awo ogula zidasiyana kwambiri:
32% ya omwe adafunsidwa adanenanso kuti zomwe ndale sizimakhudza chilichonse pazosankha zawo zogula, zomwe zimatengera mtengo ndi mtundu wokha. 29% adanena kuti asiya kugula zinthu zamtundu ngati zomwe zimagwirizana. Ndi 15% yokha yomwe idanenapo kuti idagula zinthu mwachangu kuti zithandizire kutsatsa kwamtundu.
Poganizira ngati mungayime pazachikhalidwe cha anthu, nthawi zambiri zimakhala zosavuta ngati ili nkhani yokhudzana ndi bizinesi yanu. Koma chosankha cha munthu payekha chimadalira pa zinthu zingapo. Izi zingaphatikizepo kuopsa kwa nkhaniyo, malingaliro a ogwira ntchito kutsogolo, malingaliro apamwamba ndi makhalidwe amtundu, ndipo ndi koyenera kupanga mndandanda wa nthawi yomwe chikhalidwe cha anthu chikukwaniritsa ndondomeko zomwe zafotokozedwa kale.
Zomwe ogula amafuna pazachikhalidwe mu 2026 AI ikuwonekera pafupipafupi pazama TV, ndipo ikukhudza zomwe anthu amafuna kuwona pamanetiweki. Lipoti lathu laposachedwa la 2026 Social Media Content Strategy lidapeza kuti zopangidwa ndi AI ndi chimodzi mwazinthu zapamwamba zomwe otsatsa adakonzekera kuyesa chaka chino. Koma ogula akufuna zinthu zambiri zopangidwa ndi anthu. Ndipo kusalumikizana uku kumadzetsa zokambirana zambiri pazomwe ogula amafuna kuchokera kuzinthu zapa media. Kafukufuku wathu wa Q1 Pulse Survey adayang'ana mozama momwe AI ikukhudzira machitidwe a ogwiritsa ntchito komanso malingaliro pazama media. Zotsatira za AI pama social media Tanena kale za momwe AI imakhudzira kukhulupirira nkhani, koma ili ndi mphamvu zambiri. AI slop yakhala nkhani yayikulu yokambirana, ndipo kukwera kwake kwakhala kotsutsana pakati pa ogwiritsa ntchito ma TV. Kufalikira kwake pama media ochezera kumatsimikiziridwa ndi kafukufuku wathu, pomwe 56% ya omwe adafunsidwa adanenanso kuti akuwona AI ikutsika pama media ochezera nthawi zambiri kapena pafupipafupi, pomwe 83% amawona nthawi zina.
Ana omwe amabadwa nawo anali ochepa kwambiri kuti anene kuti amawona nthawi zambiri, ndi 37% okha omwe amawona nthawi zonse ndipo 19% amanena kuti samaziwona. Komabe, gululi linalinso ndi malingaliro olakwika kwambiri pa AI slop, ndi 56% akunena kuti sakanatha kuyanjana nawo ngati awona. Gen Z anali ndi malingaliro osalowerera ndale pakuchita zinthu zamtunduwu. 34% adanena kuti atha kuchitapo kanthu, pomwe 40% sakanatha kutero. Izi zati, iwonso anali othekera kwambiri kuti asatsatire, kusalankhula kapena kutsekereza maakaunti chifukwa zomwe zili ngati AI slop, 50% akuti achita kale. Izi zimalimbitsa phunziro loti ngati otsatsa ndi magulu amagulu azigwiritsa ntchito AI popanga zinthu, ziyenera kuchitidwa mwadala. Kupanga kwa AI chifukwa cha kulenga sikungagwirizane ndi makasitomala. Ndizofunikira kudziwa kuti zotsatira zoyipa zochokera kuzinthu za AI zitha kuchepetsedwa m'njira ziwiri. Sungani munthu kuti atengerepo gawo lililonse lakupanga, ndikulemba zomwe zili mu AI, chifukwa ndizosalemba za AI zomwe anthu amatsutsa kwambiri.
Zofuna za Consumer zamtundu wapa media media mu 2026 Ponena za zomwe zimayenderana ndi makasitomala, timaliza pazomwe akufuna kuchokera kumitundu yonse pazama TV chaka chino. 66% ya anthu adanena kuti amasankha kwambiri zomwe amachita nazo poyerekeza ndi chaka chapitacho, koma kodi kusankha kumeneku kumawoneka bwanji? Pali chikhumbo chowonekera chakugwiritsa ntchito mwadala zinthu. Mayankho apamwamba onse amagawana ngati mutu, kaya ndikudula ndikuchepetsa nthawi yowonekera, kulowa ndi cholinga kapena kugwiritsa ntchito zinthu zomwe zimathandizira kudzikweza.
Gen Z (15%) inali yocheperako kusankha kutulutsa / kuchepetsa nthawi yowonekera ndi ma boomers akhanda nthawi zambiri (29%). Gen Z idafunanso kupanga zambiri ndikuwononga zocheperako kuposa kuchuluka kwa anthu (11%). Kufuna kudya mwadala kumeneku kudasinthidwa kupita ku zomwe anthu akufuna kuwona kuchokera kumtundu wapa media. Zamaphunziro zinali mtundu # 1 womwe mibadwo yonse imafuna kuwona kuchokera kumitundu.
Community inalinso yofunika kwambiri kwa ogula, 27% akunena kuti akufuna kuti malonda aziganizira kwambiri izi. Ma Brand akuyenera kutsamira panthawiyi mwadala popanga zomwe zimagwirizanitsa anthu. Ogula amayang'ana kwambiri zosangalatsa, maphunziro ndi zomangamanga, choncho dalirani izi, makamaka ngati zingaphatikizidwe mumtundu womwe umamvekanso. Mwachitsanzo, gawo la maphunziro kuchokera kwa wogwira ntchito kutsogolo, kapena kumbuyo-zowonekera-zochokera pakupanga kwa episodiczomwe zili zonse zimakhala ndi mwayi wokulirapo. Zowona pa automation Tekinoloje sinakhalepo yokhoza kupanga zomwe zili, komabe ogwiritsa ntchito sanakhale ofunitsitsa kulumikizana ndi anthu. Monga kafukufuku wathu wa Q1 Pulse Survey akuwulula, nthawi yopukutira mwadala ikupereka mwayi wogwiritsa ntchito mwadala. Kaya ikuletsa kutsika kwa AI kapena kuyambiranso kunyambo, uthenga wopita kwa opanga ndi opanga ndi amodzi: mtundu, kutsimikizika komanso kufalikira kwa anthu onse. Mabungwe akuyenera kusintha kuchoka pakukhala owulutsa kupita kuzinthu zodalirika. Ma brand akuyenera kutsatira njira zitatu zazaka zomwe zikubwera:
Podalira nkhani komanso kusinthasintha kwazomwe zili mu digito, kulemba zolemba zokha ndikofunikira kuti malonda azilumikizana ndi omvera awo. Omvera amakhumbira za maphunziro, kotero otsatsa ayenera kuyang'ana kwambiri pakupereka phindu lowoneka m'malo mongolowa nawo pazokambirana. Ngakhale ogula amayembekeza kuti mitundu ikhale ndi zabwino, izi zimamveka bwino kwambiri zikakhazikika pamakampani ndi ukatswiri wa mtundu wanu.
Pamapeto pake, malo ochezera a pa Intaneti mu 2026 amapereka mphoto kwa ochita dala, ndipo mitundu yomwe imakonda njira zachidule zachiwopsezo chomangika m'midzi imanyalanyazidwa kotheratu ndi omvera omwe amasankha, okayikira. Kuti mumve zambiri pazomwe ogula akufuna kuwona kuchokera kumitundu, komanso zomwe otsatsa akonzekera chaka chamawa, tsitsani Lipoti la 2026 Social Media Content Strategy. Chotsatira Chikhalidwe chazama TV mu 2026: Zambiri kuchokera ku kafukufuku waposachedwa wa Sprout adawonekera koyamba pa Sprout Social.
