Ke siyayila kwaye sithumele into entsha eqaqambileyo. Sazi njani ukuba iyasebenza? Siyilinganisa kwaye siyilandele njani impembelelo yayo? Akukho kunqongophala kwiimethrikhi ze-UX, kodwa kuthekani ukuba sifuna ukuseka imetriki ye-UX elula, ephindaphindwayo, enentsingiselo - ngokukodwa kwiimpawu zethu? Ewe, makhe sibone indlela yokwenza oko kanye.
Ndaqala ukuva malunga nesakhelo se-TARS kwinqaku elimangalisayo lika-Adrian H. Raudschl elithi "Indlela yokulinganisa impembelelo yeempawu". Apha, u-Adrian ugxininise indlela iqela lakhe elilandelela ngayo kwaye linqume ukuba zeziphi iimpawu eziza kugxila kuzo - kwaye emva koko iimephu zazo zichasene ne-2 × 2 quadrants matrix. Kwaba sisikhokelo esiluncedo kakhulu ukujonga impembelelo yomsebenzi we-UX ngokusebenzisa i-lens ye-metrics yezoshishino. Makhe sibone ukuba isebenza njani. 1. Abaphulaphuli ekujoliswe kubo (%) Siqala ngokubala inani labaphulaphuli ekujoliswe kubo ngokuphonononga ukuba yeyiphi ipesenti yabasebenzisi bemveliso abanengxaki ethile ejonge ukusonjululwa ngumsebenzi. Singafunda iimpawu ezikhoyo okanye ezifanayo ezizama ukusombulula iingxaki ezifanayo, kwaye bangaphi abasebenzisi abazibandakanya nazo. Abaphulaphuli ekujoliswe kubo abafani nokusetyenziswa kweempawu nangona kunjalo. Njengoko u-Adrian waphawula, ukuba siyazi ukuba i-Button ye-Export ekhoyo ekhoyo isetyenziswe yi-5% yabo bonke abasebenzisi, akuthethi ukuba abaphulaphuli ekujoliswe kubo yi-5%. Abasebenzisi abaninzi banokuba nengxaki yokuba inqaku lokuthumela ngaphandle lizama ukuyisombulula, kodwa abanakuyifumana. Umbuzo esiwubuzayo: "Yeyiphi ipesenti yabo bonke abasebenzisi bemveliso yethu abanaloo ngxaki ithile ijonge ukuyicombulula?"
2. A = Ukwamkelwa (%) Okulandelayo, silinganisa indlela “esibafumana ngayo” abaphulaphuli esijolise kubo. Ngenxa yoko, silandelela ukuba bangaphi abasebenzisi ababandakanyekayo ngempumelelo kweli nqaku ngexesha elithile. Asigxininisi kwii-CTR okanye ixesha leseshoni apho, kodwa kunokuba abasebenzisi bazibandakanya ngokufanelekileyo nayo. Umzekelo, ukuba kukho nantoni na ebonisa ukuba bayifumene ibalulekile, njengokwabelana nge-URL yokuthumela ngaphandle, inani leefayile ezithunyelwa ngaphandle, okanye ukusetyenziswa kwezihluzi kunye nezicwangciso.
Ukwamkelwa kweempawu eziphezulu (>60%) kucebisa ukuba ingxaki ibe nefuthe. Ukuthathwa komntwana ongamzalanga abe ngowakho okuphantsi (<20%) kusenokuthetha ukuba ingxaki ineendlela ezilula zokulungisa abantu abathembele kuzo. Ukutshintsha imikhwa kuthatha ixesha, kwaye, kwaye ukwamkelwa okuphantsi ekuqaleni kulindeleke. Ngamanye amaxesha, ukwamkelwa okuphantsi akunanto yakwenza nelo nqaku ngokwalo, kodwa endaweni apho lihlala khona kwi-UI. Abasebenzisi abanakuze bayifumane ukuba ifihliwe okanye inombhalo obhidayo. Imele icace ngokwaneleyo ukuze abantu bakhubeke kuyo. Ukwamkelwa okuphantsi akusoloko kufana nokusilela. Ukuba ingxaki ichaphazela kuphela i-10% yabasebenzisi, ukubetha i-50-75% yokwamkelwa ngaphakathi kwaloo niche ethile kuthetha ukuba isici siyimpumelelo. Umbuzo esiwubuzayo: "Yeyiphi ipesenti yabasebenzisi abasebenzayo ekujoliswe kubo abasebenzisa inqaku ukusombulula loo ngxaki?"
3. Ugcino (%) Okulandelayo, sifunda ukuba into ethile isetyenziswa ngokuphindaphindiweyo. Sithatha imilinganiselo yokusetyenziswa rhoqo, okanye ngokukodwa, bangaphi abasebenzisi abazibandakanya nenqaku abaqhubeka belisebenzisa ekuhambeni kwexesha. Ngokuqhelekileyo, luphawu oluqinileyo lwempembelelo enentsingiselo. Ukuba uphawu lune>50% yomyinge wogcino (i-avg.), sinokuqiniseka ukuba inokubaluleka kobuchule obuphezulu. Izinga lokugcinwa kwe-25-35% libonisa ukubaluleka kobuchule obuphakathi, kwaye ukugcinwa kwe-10-20% ngoko kubaluleke kakhulu kwiqhinga. Umbuzo esiwubuzayo: “Kubo bonke abasebenzisi abamkele ngokunentsingiselo inqaku, bangaphi ababuyileyo ukulisebenzisa kwakhona?”
4. Amanqaku oKwaneliseka (CES) Okokugqibela, silinganisa inqanaba lokwaneliseka abanalo abasebenzisi ngolu phawu siluthuthileyo. Asibuzi wonke umntu - sibuza kuphela abasebenzisi "abagciniweyo". Isinceda sibone iingxaki ezifihlakeleyo ezisenokungabonakali kumanqaku okugcina.
Nje ukuba abasebenzisi basebenzise into amatyeli aliqela, sibabuza ukuba bekulula kangakanani na ukusombulula ingxaki emva kokuba besebenzise eli nqaku - phakathi "kobunzima kakhulu" kunye "lula kakhulu kunokuba bekulindelwe". Siyazi ukuba sifuna ukufumana amanqaku njani. Ukusebenzisa i-TARS kwiQhinga leSicwangciso Nje ukuba siqale ukulinganisa nge-TARS, sinokubala inqaku le-S÷T — ipesenti yabasebenzisi abonelisekileyo ÷ Abasebenzisi ekujoliswe kubo. Isinika umbono wendlela inqaku eliqhuba kakuhle ngayo kubaphulaphuli esijolise kubo. Nje ukuba senze oko kulo lonke uphawu, sinokwenza imephu yazo zonke iimpawu kwiiquadrants ezi-4 kwi-2x2 matrix.
Iimpawu ezisebenza ngokugqithisileyo zifanelekile ukunikela ingqalelo: zinokugcinwa okuphantsi kodwa ulwaneliseko oluphezulu. Isenokuba ziimpawu ekungafuneki ukuba abasebenzisi bazisebenzise rhoqo, kodwa xa besenza njalo, iyasebenza kakhulu. Iimpawu zetyala zinokugcinwa okuphezulu kodwa ulwaneliseko oluphantsi, mhlawumbi kufuneka sisebenze kuzobaphucule. Kwaye ke singakwazi ukuchonga iimpawu eziphambili kunye neempawu zeprojekthi - kwaye sibe nencoko nabaqulunqi, ii-PM, kunye neenjineli malunga nento ekufuneka sisebenze kuyo ngokulandelayo. Ireyithi yoGuqulo Ayiyo-Metric ye-UX I-TARS ayiquki izinga lokuguqulwa, kwaye ngesizathu esihle. Njengoko uFabian Lenz ephawulile, ukuguqulwa kudla ngokuthathwa njengesona salathisi sempumelelo - kodwa ekusebenzeni kuhlala kunzima kakhulu ukubonisa uxhulumaniso olucacileyo phakathi kwamanyathelo oyilo amancinci kunye neenjongo ezinkulu zokuguqulwa.
Inyaniso kukuba phantse wonke umntu kwiqela usebenzela uguquko olungcono. I-uptick inokudityaniswa kumanyathelo amaninzi ahlukeneyo-ukusuka kwintengiso kunye nokuthengisa ukuya kunyuso lokusebenza kwewebhu ukuya kwiziphumo zonyaka ukuya kumanyathelo e-UX. I-UX inokuthi, ewe, iphucule uguqulo, kodwa ayisiyo metric ye-UX ngokwenene. Ngokuqhelekileyo, abantu abanakukwazi ukukhetha imveliso abayisebenzisayo. Kwaye kaninzi isiphumo soshishino esinqwenelekayo siphuma kwimfuneko kunye nomzabalazo, kunokuthembela kunye noxabiso. Ukuguqulwa okuphezulu Nangona i-UX embi Njengoko uFabian ebhala, izinga eliphezulu lokuguqulwa linokwenzeka ngaphandle kwe-UX embi, kuba:
Amandla ohlobo olomeleleyo atsala abantu, Amaqhinga abukhali kodwa asebenzayo ongxamisekileyo, Amaxabiso anomtsalane kakhulu, Intengiso isebenza ngokugqwesileyo, Ukunyaniseka kwabathengi ngokwembali, Abasebenzisi abanayo nje enye indlela.
Ukuguqulwa okuphantsi Nangona i-UX enkulu Kwangelo xesha, izinga lokuguqulwa eliphantsi linokwenzeka ngaphandle kwe-UX enkulu, kuba:
Unikezelo aluhambelani nabaphulaphuli, Abasebenzisi abaluthembi uphawu, Imodeli yeshishini elibi okanye umngcipheko omkhulu wokungaphumeleli, Intengiso ayifikeleli kubaphulaphuli abafanelekileyo, Izinto zangaphandle (ixabiso, ixesha, ukhuphiswano).
Ukuguqulwa okuphuculweyo sisiphumo esihle samanyathelo e-UX. Kodwa umsebenzi olungileyo we-UX uphucula ukugqitywa komsebenzi, unciphisa ixesha lomsebenzi, unciphisa iimpazamo, kwaye unqande ukukhubazeka kwesigqibo. Kwaye zininzi iimethrikhi zoyilo ezinokusebenza esinokuzisebenzisa ukulandelela i-UX kunye nokuqhuba impumelelo ezinzileyo. Ukusonga Iimetriki zemveliso zodwa azisoloko zibonelela ngembono echanekileyo yokuba imveliso isebenza kakuhle kangakanani. Ukuthengisa kunokusebenza kakuhle, kodwa abasebenzisi banokungasebenzi kakuhle kwaye bakhathazeke. Nangona kunjalo i-churn iphantsi kuba abasebenzisi abanakukhetha isixhobo abasisebenzisayo.
Sidinga iimetriki ze-UX ukuqonda kunye nokuphucula amava omsebenzisi. Eyona nto ndiyithanda kakhulu nge-TARS kukuba yindlela ecocekileyo yokudibanisa ukusetyenziswa kwabathengi kunye namava abathengi ngeemetriki ezifanelekileyo zemveliso. Ngokwam, ndingayandisa i-TARS ngeemetrics ezigxile kwi-UX kunye nee-KPIs ngokunjalo - kuxhomekeke kwiimfuno zeprojekthi. Enkosi kakhulu ku-Adrian H. Raudaschl ngokuyidibanisa. Kwaye ukuba unomdla kwiimethrikhi, ndincoma kakhulu ukuba umlandele kwizikhokelo ezisebenzayo neziluncedo kuyo yonke loo nto! Dibana "Indlela yokulinganisa i-UX kunye nefuthe loyilo" Ungafumana iinkcukacha ezithe vetshe kwi-UX Strategy kwi-🪴 Measure UX & Design Impact (8h), isikhokelo esisebenzayo sabaqulunqi kunye ne-UX ikhokelela ekulinganiseni kunye nokubonisa impembelelo yakho ye-UX kwishishini. Sebenzisa ikhowudi 🎟 IMPACT ukugcina isaphulelo sama-20% namhlanje. Tsibela kwiinkcukacha.
Ividiyo + yoQeqesho lweUXIvidiyo kuphela + Uqeqesho lwe-UX$ 495.00 $ 799.00
Fumana iVidiyo + ye-UX Training25 izifundo zevidiyo (8h) + UQeqesho lwe-UX Live.Iintsuku ezili-100 zokubuyisela imali.Ividiyo kuphela$ 250.00$ 395.00
Fumana ikhosi yevidiyo izifundo zevidiyo ezingama-25 (8h). Ihlaziywa minyaka le.Ikwafumaneka njenge-UX Bundle enezifundo zevidiyo ezi-3.
Izixhobo eziluncedo
"Indlela yokulinganisa i-UX kunye nempembelelo yoYilo", ngowakho ngokwenene "UShishino lokuCinga kubayili", nguRyan Rumsey “I-ROI yeProjekthi yoYilo "Indlela iiMetrikhi eziLungileyo ze-UX ezibonisa ngayo ixabiso lokutshintsha umdlalo", nguJared Spool “Phanda iiSampuli zoBubungakanani beKhatyhuleyitha”
UFundo olongezelelweyo
"Ukuyila uxinzelelo kunye neNgxamiseko", u-Vitaly Friedman "I-AI kwi-UX: Phumelela ngakumbi ngokuNcinci", uPaul Boag "Ingxaki yokuFikelela ngeeNdlela zokuQinisekisa njengeCAPTCHA", u-Eleanor Hecks "Ukusuka kwi-Prompt to Partner: Ukuyila uMncedisi wakho we-AI", uLyndon Cerejo
