Dushushanya rero no kohereza ibintu bishya birabagirana. Tubwirwa n'iki ko ikora? Nigute dushobora gupima no gukurikirana ingaruka zayo? Ntihabuze mubipimo bya UX, ariko byagenda bite niba dushaka gushiraho ibipimo byoroshye, bisubirwamo, bifite ireme UX - byumwihariko kubiranga? Muraho, reka turebe uko twabikora.
Numvise bwa mbere ibijyanye na TARS uhereye ku kiganiro cyiza cya Adrian H. Raudschl kivuga ngo "Nigute Gupima Ingaruka Zimiterere". Hano, Adrian yerekanye uburyo itsinda rye rikurikirana kandi rihitamo ibiranga kwibandaho - hanyuma ukabishushanya hagati ya matrike ya 2 × 2. Byagaragaye ko ari urwego rwingirakamaro rwo kwiyumvisha ingaruka zakazi ka UX binyuze mumurongo wibipimo byubucuruzi. Reka turebe uko ikora. 1. Intego yabateze amatwi (%) Dutangira mukugereranya abumva intego mugushakisha ijanisha ryabakoresha ibicuruzwa bafite ikibazo cyihariye ikintu kigamije gukemura. Turashobora kwiga ibintu bihari cyangwa bisa bigerageza gukemura ibibazo bisa, nuburyo abakoresha bakoresha nabo. Intego yabateze amatwi ntabwo ihwanye nimikoreshereze yimikorere nubwo. Nkuko Adrian yabivuze, niba tuzi ko uburyo bwo kohereza hanze Button bukoreshwa na 5% byabakoresha bose, ntibisobanura ko abarebwa ni 5%. Abakoresha benshi barashobora kugira ikibazo ibiranga ibyoherezwa hanze bigerageza gukemura, ariko ntibashobora kubibona. Ikibazo turabaza: “Ni ikihe gipimo cy'abakoresha ibicuruzwa byacu bose bafite icyo kibazo cyihariye ikintu gishya kigamije gukemura?”
2. A = Kwemererwa (%) Ibikurikira, dupima uburyo "turimo" kubona abo twifuza. Kubwibyo, dukurikirana umubare wabakoresha mubyukuri bifatanya neza nicyo kintu mugihe runaka. Ntabwo twibanze kuri CTRs cyangwa igihe cyamasomo igihe, ariko niba abakoresha bifatanya nabo. Kurugero, niba hari ikintu cyerekana ko basanze gifite agaciro, nko kugabana URL yohereza hanze, umubare wamadosiye yoherejwe hanze, cyangwa imikoreshereze ya filteri nigenamiterere.
Kwemeza ibintu byinshi (> 60%) byerekana ko ikibazo cyagize ingaruka. Kurera bike (<20%) birashobora kwerekana ko ikibazo gifite akazi koroheje abantu bashingiyeho. Guhindura ingeso bifata igihe, nacyo, kandi rero kwakirwa gake mugitangiriro birateganijwe. Rimwe na rimwe, uburyo buke bwo kwakirwa ntaho buhuriye nimiterere ubwayo, ahubwo aho yicaye muri UI. Abakoresha ntibashobora na rimwe kuvumbura niba byihishe cyangwa niba bifite label itesha umutwe. Bigomba kugaragara bihagije kugirango abantu babitsitara. Kurera bike ntabwo buri gihe byananirana. Niba ikibazo kireba 10% byabakoresha gusa, gukubita 50-75% muri iyo niche yihariye bivuze ko ibiranga ari intsinzi. Ikibazo turabaza: “Ni ikihe gipimo cy'abakoresha intego zifatika bakoresha uburyo bwo gukemura icyo kibazo?”
3. Kugumana (%) Ibikurikira, twiga niba koko ikintu gikoreshwa inshuro nyinshi. Dupima inshuro zikoreshwa, cyangwa byumwihariko, umubare wabakoresha bahuye nibiranga bakomeza kuyikoresha mugihe. Mubisanzwe, ni ikimenyetso gikomeye cyingaruka zifatika. Niba ikintu gifite> 50% igipimo cyo kugumana (avg.), Turashobora kwizera tudashidikanya ko gifite akamaro gakomeye. Igipimo cyo kugumana 25-35% cyerekana akamaro ko hagati yingirakamaro, kandi kugumana 10-20% noneho bifite akamaro gake. Ikibazo turabaza: “Mubakoresha bose bemeje ikintu runaka, ni bangahe bagarutse kongera kugikoresha?”
4. Amanota yo Guhaza (CES) Hanyuma, dupima urwego rwo kunyurwa abakoresha bafite nicyo kintu twohereje. Ntabwo dusaba abantu bose - turabaza abakoresha "bagumanye" gusa. Iradufasha kubona ibibazo byihishe bidashobora kugaragara mumanota yo kugumana.
Iyo abakoresha bamaze gukoresha ikintu inshuro nyinshi, turababaza uburyo byari byoroshye gukemura ikibazo nyuma yo gukoresha iyo mikorere - hagati ya "bigoye cyane" na "byoroshye kuruta uko byari byitezwe". Tuzi uko dushaka gutsinda. Gukoresha TARS Kuburyo Bwihariye Tumaze gutangira gupima hamwe na TARS, dushobora kubara amanota S ÷ T - ijanisha ryabakoresha banyuzwe ÷ Abakoresha intego. Iraduha kumva uburyo ikintu gikora neza kubyo twagenewe kubateze amatwi. Iyo tumaze gukora kuri buri kintu, dushobora gushushanya ibintu byose kuri quadrants 4 muri matrike ya 2 × 2.
Ibintu birenze urugero birakwiye kwitondera: bifite kugumana bike ariko kunyurwa cyane. Birashobora gusa kuba ibintu abakoresha batagomba gukoresha kenshi, ariko iyo babikoze, nibyiza cyane. Ibiranga inshingano bifite kugumana cyane ariko kunyurwa gake, birashoboka rero ko dukeneye kubikorahokubateza imbere. Hanyuma, dushobora kandi kumenya ibintu byingenzi nibiranga umushinga - kandi tukaganira nabashushanyije, PM, na injeniyeri kubyo tugomba gukora ubutaha. Igipimo cyo Guhindura Ntabwo Igipimo cya UX TARS ntabwo ikubiyemo igipimo cyo guhinduka, kandi kubwimpamvu nziza. Nkuko Fabian Lenz yabivuze, guhinduka akenshi bifatwa nkikimenyetso cyerekana intsinzi - nyamara mubikorwa buri gihe biragoye cyane kwerekana isano iri hagati yimishinga mito mito nintego nini zo guhindura.
Ukuri nuko abantu hafi ya bose bagize itsinda barimo gukora kugirango bahinduke neza. Uptick irashobora guhuzwa nibikorwa byinshi bitandukanye - kuva kugurisha no kwamamaza kugeza kurubuga rwongera imbaraga kugeza ibihe byigihe kuri gahunda ya UX. UX irashobora, byukuri, kunoza ihinduka, ariko mubyukuri ntabwo ari UX. Akenshi, abantu ntibashobora guhitamo ibicuruzwa bakoresha. Kandi akenshi ibyifuzo byubucuruzi byifuzwa biva mubikenewe no kurugamba, aho kwizerana no gushima. Guhinduka cyane Nubwo UX mbi Nkuko Fabian yanditse, igipimo kinini cyo guhinduka gishobora kubaho nubwo UX ikennye, kuko:
Imbaraga zikomeye ziranga abantu, Amayeri yo gukomeretsa ariko yingirakamaro, Ibiciro birashimishije cyane, Kwamamaza bikora neza, Ubudahemuka bw'abakiriya, Abakoresha nta bundi buryo bafite.
Guhinduka Buke Nubwo UX Ikomeye Mugihe kimwe, igipimo gito cyo guhinduka gishobora kubaho nubwo UX ikomeye, kuko:
Ibitangwa ntabwo bifitanye isano nababumva, Abakoresha ntibizera ikirango, Uburyo bubi bwubucuruzi cyangwa ibyago byinshi byo gutsindwa, Kwamamaza ntibigera kubantu bakwiriye, Ibintu byo hanze (igiciro, igihe, irushanwa).
Guhindura kunonosora nigisubizo cyiza cyibikorwa bya UX. Ariko akazi keza UX mubisanzwe itezimbere kurangiza akazi, kugabanya umwanya kumurimo, kugabanya amakosa, no kwirinda guhagarika ubumuga. Kandi haribintu byinshi byubushakashatsi byakoreshwa dushobora gukoresha mugukurikirana UX no gutwara intsinzi irambye. Gupfunyika Ibipimo byibicuruzwa byonyine ntabwo buri gihe bitanga icyerekezo nyacyo cyukuntu ibicuruzwa bikora neza. Igurisha rirashobora gukora neza, ariko abakoresha barashobora kuba badakora neza kandi bagacika intege. Nyamara churn iri hasi kuko abakoresha ntibashobora guhitamo igikoresho bakoresha.
Dukeneye ibipimo bya UX kugirango twumve kandi tunoze uburambe bwabakoresha. Icyo nkundira cyane kuri TARS nuko aruburyo bwiza bwo guhuza imikoreshereze yabakiriya nuburambe bwabakiriya hamwe nibipimo bifatika. Ku giti cyanjye, nakwagura TARS hamwe na UX yibanze kuri metero na KPIs - nkurikije ibikenewe byumushinga. Ndashimira cyane Adrian H. Raudaschl kubishyira hamwe. Niba kandi ushishikajwe na metrics, ndagusaba cyane ko wamukurikira kubuyobozi bufatika kandi bwingirakamaro hirya no hino! Hura “Nigute Wapima UX n'ingaruka Zishushanya” Urashobora kubona ibisobanuro birambuye kuri UX Strategy muri 🪴 Gupima UX & Ingaruka Ingaruka (8h), ubuyobozi bufatika kubashushanya na UX biganisha ku gupima no kwerekana ingaruka UX yawe mubucuruzi. Koresha kode 🎟 IMPACT kugirango uzigame 20% kuruyu munsi. Simbukira ku makuru arambuye.
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Ibikoresho Byingirakamaro
"Nigute Gupima UX no Gushushanya Ingaruka", byanyu mubyukuri “Gutekereza ku bucuruzi ku bashushanya”, cyanditswe na Ryan Rumsey “ROI y'umushinga wo gushushanya "Ukuntu Ibipimo Byukuri UX byerekana Umukino-Guhindura Agaciro", na Jared Spool “Ubushakashatsi bw'icyitegererezo cy'ubunini”
Ibindi Gusoma
“Gushushanya Stress na Byihutirwa”, Vitaly Friedman “AI Muri UX: Kugera kuri byinshi hamwe na bike”, Paul Boag "Ikibazo cyo Kugerwaho Nuburyo bwo Kwemeza nka CAPTCHA", Eleanor Hecks “Kuva Byihuse Kuri Mugenzi: Gutegura Umufasha wawe AI”, Lyndon Cerejo
