O la sa, an bɛ fɛn kura manamananan dɔ dilan ani k’a ci. An b’a dɔn cogo di n’a bɛ baara kɛ? An b’a nɔfɛkow suman ani k’u nɔfɛtaama cogo di? Dɛsɛ tɛ UX jateminɛw na, nka n’an tun b’a fɛ ka UX jateminɛ nɔgɔman dɔ sigi sen kan, min bɛ se ka segin a kan, min kɔrɔ ka bon — kɛrɛnkɛrɛnnenya la an ka fɛnw kama do? Ayiwa, an k’a lajɛ o de bɛ se ka kɛ cogo min na.
N ye TARS karamɔgɔya ko mɛn fɔlɔ ka bɔ Adrian H. Raudschl ka barokun kabakoma na min tɔgɔ ye ko “How To Measure Impact of Features”. Yan, Adrian y’a jira cogo min na a ka kulu bɛ tugu fɛn minnu kɔ ani k’a latigɛ u bɛna u sinsin fɛn minnu kan — ka sɔrɔ k’u kariti kɛ ɲɔgɔn fɛ 2×2 quadrants matrix kɔnɔ. A kɛra sababu ye min nafa ka bon kosɛbɛ walasa ka UX baara nɔfɛkow jira jago jateminɛw ɲɛkisɛ fɛ. An k’a lajɛ a bɛ baara kɛ cogo min na. 1. Lamɛnnikɛlaw (%) . An b’a daminɛ ni laɲinibagaw hakɛ jateminɛni ye, n’an y’a lajɛ ko fɛn dɔ baarakɛlaw kɛmɛsarada la, gɛlɛya kɛrɛnkɛrɛnnen bɛ min na, fɛn dɔ b’a fɛ ka min ɲɛnabɔ. An bɛ se ka fɛn minnu bɛ yen walima minnu bɔlen bɛ ɲɔgɔn fɛ, n’olu b’a ɲini ka o gɛlɛya suguw ɲɛnabɔ, ani baarakɛlaw hakɛ min bɛ baara kɛ n’u ye, olu sɛgɛsɛgɛ. Target audience ni feature usage tɛ kelen ye hali ni o kɛra. I n’a fɔ Adrian y’a jira cogo min na, n’an b’a dɔn ko Export Button (Bɔtɔni bɔyɔrɔ) fɛɛrɛ dɔ min bɛ yen, o bɛ baara kɛ ni 5% ye baarakɛlaw bɛɛ la, o t’a jira ko laɲinibagaw ye 5% ye. Gɛlɛya min bɛ se ka kɛ baarakɛla caman fɛ, o bɛ se ka sɔrɔ, o min ye export (bɔli) fɛɛrɛ in b’a ɲini ka min ɲɛnabɔ, nka u tɛ se k’o sɔrɔ. An bɛ ɲininkali min kɛ: “O gɛlɛya kɛrɛnkɛrɛnnen bɛ an ka fɛn dilannenw bɛɛ lajɛlen kɛmɛsarada la joli la, fɛn kura dɔ b’a fɛ ka min ɲɛnabɔ?”
2. A = Denfaya (%) . O kɔfɛ, an b’a jateminɛ an bɛ ka an ka laɲinibagaw “sɔrɔ” cogo min na. O kama, an b’a lajɛ baarakɛla hakɛ min bɛ se ka baara kɛ tiɲɛ na ni o fɛɛrɛ ye ka ɲɛ waati kɛrɛnkɛrɛnnen dɔ kɔnɔ. An t’an sinsin CTRw walima session duration kan yen, nka ni baarakɛlaw bɛ u sen don a la cogo kɔrɔ la. Misali la, ni fɛn dɔ b’a jira k’u y’a ye ko a nafa ka bon, i n’a fɔ ka URL min bɛ bɔ jamana kɔnɔ, o tila-tila, ka filen minnu bilala jamana kɔnɔ, olu hakɛ, walima filɛriw ni sigidaw baaracogo.
Fɛnɲɛnɛmafagalanw tali ka caya (>60%) b’a jira ko gɛlɛya in ye nɔ bila. Denfaya dɔgɔyali (<20%) bɛ se k’a jira ko gɛlɛya in bɛ ni fɛɛrɛ nɔgɔmanw ye, mɔgɔw y’u jigi da minnu kan. Delinako caman cili fana bɛ waati ta, o la, denfaya dɔgɔyali daminɛ na, o bɛ makɔnɔ. Tuma dɔw la, fɛnɲɛnɛma-ko dɔgɔyali tɛ fosi ye ni fɛnɲɛnɛma yɛrɛ ye, nka a sigilen bɛ yɔrɔ min na UI kɔnɔ. Baarakɛlaw bɛ se k’a sɔrɔ abada n’a dogolen don walima n’a bɛ ni taamasiyɛn ye min bɛ mɔgɔ hakili ɲagami. A ka kan ka kɛ fɛn ye min jɛlen don fo mɔgɔw ka se ka sennasumaya a kan. Denfaya dɔgɔyali tɛ bɛn dɛsɛ ma tuma bɛɛ. Ni gɛlɛya dɔ bɛ baarakɛlaw 10% dɔrɔn de kan, ka 50–75% ta gosi o yɔrɔ kɛrɛnkɛrɛnnen kɔnɔ, o kɔrɔ ye ko o fɛɛrɛ in ye ɲɛtaa sɔrɔ. An bɛ ɲininkali min kɛ: “Laɲini baarakɛla minnu bɛ baara kɛ, olu kɛmɛsarada la, joli bɛ baara kɛ ni o fɛɛrɛ ye tiɲɛ na walasa k’o gɛlɛya ɲɛnabɔ?”
3. Ka fɛnw mara (%) . O kɔfɛ, an bɛ kalan kɛ ni baara bɛ kɛ ni fɛn dɔ ye tiɲɛ na siɲɛ caman. An bɛ baara kɛcogo hakɛ suman, walima kɛrɛnkɛrɛnnenya la, baarakɛla hakɛ min ye baara kɛ ni o fɛɛrɛ ye, tiɲɛ na, u bɛ to ka baara kɛ n’a ye waati kɔnɔ. A ka c’a la, a ye taamasyɛn barikama ye min bɛ nɔ bila kɔrɔ la. Ni fɛn dɔ bɛ ni >50% marali hakɛ ye (avg.), an bɛ se ka da a la kosɛbɛ ko a nafa ka bon kosɛbɛ fɛɛrɛko siratigɛ la. 25–35% marali hakɛ bɛ taamasiyɛn kɛ fɛɛrɛko nafa cɛmancɛ la, wa 10–20% marali o tuma na, o ye fɛɛrɛko nafa dɔgɔman ye. An bɛ ɲininkali min kɛ: “Baarakɛlaw bɛɛ la minnu ye fɛɛrɛ dɔ ta ni kɔrɔ ye, mɔgɔ joli seginna ka na baara kɛ n’a ye tugun?”
4. Wasa sɔrɔli jate (CES) . A laban na, an bɛ baarakɛlaw wasa hakɛ suman o fɛɛrɛ in na, an ye min ci. An t’a ɲini bɛɛ fɛ — an bɛ baarakɛlaw “retained” dɔrɔn de ɲini. A b’an dɛmɛ ka gɛlɛya dogolenw ye minnu bɛ se ka kɛ u tɛ ye retention score kɔnɔ.
Ni baarakɛlaw ye baara kɛ ni fɛn dɔ ye tiɲɛ na siɲɛ caman, an b’u ɲininka a nɔgɔyara cogo min na ka gɛlɛya dɔ ɲɛnabɔ u kɛlen kɔ ka baara kɛ n’o fɛɛrɛ ye — “a ka gɛlɛn kosɛbɛ” ni “a nɔgɔyara kosɛbɛ ka tɛmɛ u tun bɛ miiri min na” cɛ. An b’a dɔn an b’a fɛ ka kuru sɔrɔ cogo min na. Baara kɛ ni TARS ye For Feature Strategy ye Ni an ye sumani daminɛ ni TARS ye dɔrɔn, an bɛ se ka S÷T jate kɛ — baarakɛlaw wasalenw kɛmɛsarada la ÷ Baarakɛlaw laɲinitaw. A b’a to an b’a dɔn ko yɔrɔ dɔ bɛ baara kɛ ka ɲɛ cogo min na an ka laɲinibagaw ye. N’an y’o Kɛ dɔrɔn fɛn kelen-kelen bɛɛ la, an bɛ Se ka fɛnw bɛɛ karti kà Kɛ ‘kɔnɔna 4 kɔnɔ 2×2 matiriyali kɔnɔ.
Fɛn minnu bɛ baara kɛ ka tɛmɛ, olu nafa ka bon ka jateminɛ kɛ: u marali ka dɔgɔn nka u wasa ka bon. A bɛ se ka kɛ dɔrɔn ko baarakɛlaw man kan ka baara kɛ ni minnu ye tuma caman, nka n’u y’o kɛ, a bɛ nɔ bɔ kosɛbɛ. Liability features bɛ ni retention caman ye nka satisfaction ka dɔgɔ, o la laala an ka kan ka baara kɛ u kan walasau ɲɛ ka taa a fɛ. Wa o kɔfɛ, an bɛ se fana ka fɛn kolomaw ni porozɛ kɔnɔfɛnw dɔn — ka baro kɛ ni dilanbagaw, PMw, ani ɛntɛrinɛti injiniyɛriw ye an ka kan ka baara kɛ min kan kɔfɛ. Yɛlɛma hakɛ tɛ UX Metric ye TARS tɛ mɔgɔw jiginni hakɛ dafa, wa kun ɲuman b’a la. I n’a fɔ Fabian Lenz y’a jira cogo min na, a ka c’a la, mɔgɔw jiginni bɛ jate ɲɛtaa jiralan laban ye — o bɛɛ n’a ta, tiɲɛ na, a ka gɛlɛn kosɛbɛ tuma bɛɛ ka jɛɲɔgɔnya jɛlen jira dilancogo misɛnninw ni fɛn caman tigɛli kuntilennabaw cɛ.
Tiɲɛ ye ko ekipu kɔnɔ mɔgɔ bɛɛ bɛ se ka baara kɛ walasa ka mɔgɔw ladɔnniya ka ɲɛ. Uptick bɛ se ka tali kɛ fɛɛrɛ suguya caman na — k’a ta feereli ni feereli la ka taa a bila ɛntɛrinɛti baarakɛcogo bonya la ka taa a bila waati nɔfɛkow la ka se UX daminɛ ma. UX bɛ se, tiɲɛ na, ka fɛn caman tigɛli ɲɛ, nka tiɲɛ na, a tɛ UX mɛtɛrɛ ye. Tuma caman na, mɔgɔw tɛ se ka fura min sugandi dɔrɔn, u bɛ baara kɛ ni min ye. Wa tuma caman na, jago kɔlɔlɔ ɲininen bɛ bɔ wajibi ni kɛlɛ de la, sanni ka bɔ dannaya ni waleɲumandɔn na. Yɛlɛmaba Hali ni UX jugu I n’a fɔ Fabian y’a sɛbɛn cogo min na, fɛn caman tigɛli hakɛ bɛ se ka kɛ hali ni UX man ɲi, bawo:
Marka fanga barikama bɛ mɔgɔw sama ka don, Kɔrɔtɔko fɛɛrɛw minnu bɛ kɛ ni fanga ye nka minnu bɛ nɔ bɔ, . Sɔngɔw bɛ mɔgɔ ɲɛnajɛ kosɛbɛ, Markatɛri bɛ baara kɛ ka ɲɛ, Tariku kɔnɔ kiliyanw ka kantigiya, . Baarakɛlaw tɛ fɛɛrɛ wɛrɛ sɔrɔ dɔrɔn.
Yɛlɛma dɔgɔyalen Hali ni UX ka bon O waati kelen na, fɛn caman tigɛli hakɛ dɔgɔyali bɛ se ka kɛ hali ni UX ka bon, bawo:
Ladilikanw tɛ bɛn lamɛnnikɛlaw ma, Baarakɛlaw t’u da marka la, Jagokɛcogo jugu walima dɛsɛ faratiba, . Markatɛri tɛ se lamɛnnikɛla bɛnnenw ma, Kɛnɛmafɛnw (sɔngɔ, waati, ɲɔgɔndan).
Yɛlɛma ɲɛnabɔlen ye UX ka fɛɛrɛw nɔ ɲuman ye. Nka a ka c’a la, UX baara ɲuman bɛ baara dafalen ɲɛ, ka waati dɔgɔya baara la, ka filiw dɔgɔya, wa a bɛ a yɛrɛ tanga latigɛ paralizi ma. Wa, dilancogo jateminɛ kɛcogo caman bɛ yen an bɛ se ka baara kɛ ni minnu ye walasa ka UX nɔfɛtaama ani ka ɲɛtaa sabatilen ɲɛminɛ. Ka da Minɛ Fɛn dilannenw jateminɛni dɔrɔn tɛ fɛn dɔ kɛcogo ɲuman jira tuma bɛɛ. Feere bɛ se ka kɛ ka ɲɛ, nka baarakɛlaw bɛ se ka kɛ ko u tɛ baara kɛ kosɛbɛ ani u dusu tiɲɛnen don. O bɛɛ n’a ta, churn (fɔlikan) ka dɔgɔ bawo baarakɛlaw tɛ Se k’u ka baarakɛminɛn min Sugandi.
An mago bɛ UX jateminɛw na walasa ka baarakɛlaw ka ko kɛlenw faamuya ani k’u ɲɛ. Fɛn min ka di n ye kosɛbɛ TARS la, o ye ko a ye fɛɛrɛ ɲuman ye min bɛ se ka kiliyanw ka baarakɛcogo ni kiliyanw ka ko kɛlenw siri ɲɔgɔn na ni fɛn dilannenw jateminɛcogo ye min bɛ tali kɛ o la. Ne yɛrɛ fɛ, n tun bɛna TARS bonya ni UX-focused metrics ni KPIw fana ye — ka kɛɲɛ ni porozɛ magow ye. Baraka belebele bɛ Adrian H. Raudaschl ye a ka a bila ɲɔgɔn na. Wa n’i b’a fɛ ka mɛtɛrɛw dɔn, n b’a ɲini i fɛ kosɛbɛ i ka tugu a kɔ walasa ka gafe ɲɛnamaw sɔrɔ minnu bɛ se ka kɛ ani minnu nafa ka bon o yɔrɔ bɛɛ la! Aw ye “UX ni Design Impact suman cogo” lajɛ. Aw bɛ se ka kunnafoni wɛrɛw sɔrɔ UX Strategy kan 🪴 Measure UX & Design Impact (8h) kɔnɔ, o ye gafe ye min bɛ se ka kɛ dilanbagaw ye ani UX bɛ taa ni aw ye ka aw ka UX nɔ suman ani k’a jira jago la. Baara kɛ ni code 🎟 IMPACT ye walasa ka 20% bɔ bi. Aw ye pan ka taa kunnafoni kunbabaw la.
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Aw ye wideyo kalan25 videyo kalanw sɔrɔ (8h). Updated yearly.A bɛ sɔrɔ fana i n’a fɔ UX Bundle ni wideyo kalan 3 ye.
Nafolo nafamaw
“Cogo min na ka UX ni Design Impact suman”, aw ta fɛ tiɲɛ na “Jagokɛlaw ka miirili dilanbagaw ye”, Ryan Rumsey fɛ “ROI ka ɲɛsin Design Project ma “UX jateminɛ ɲumanw bɛ tulon caman cili nafa jira cogo min na”, Jared Spool fɛ “Sɛgɛsɛgɛli misali hakɛ jatebɔlanw”
Kalan wɛrɛw
“Dizayina ka ɲɛsin degun ni kɔrɔtɔko ma”, Vitaly Friedman “AI In UX: Ka caman sɔrɔ ni dɔgɔya ye”, Paul Boag “Sɔrɔko gɛlɛya ni dantigɛli fɛɛrɛw ye i n’a fɔ CAPTCHA”, Eleanor Hecks “Ka bɔ ɲininkali la ka taa jɛɲɔgɔn na: I ka AI dɛmɛbaga ladamucogo dilanni”, Lyndon Cerejo
