Saka tinogadzira uye nekutumira chinhu chitsva chinopenya. Tinoziva sei kana iri kushanda? Isu tinoyera sei nekutevera maitiro ayo? Iko hakuna kushomeka muUX metrics, asi ko kana isu taida kumisikidza yakapfava, inodzokororwa, ine musoro UX metric - yakanangana nemaitiro edu? Zvakanaka, ngatione kuti tingazviita sei.
Ndakatanga kunzwa nezve TARS framework kubva kuAdrian H. Raudschl's article inoshamisa pamusoro pe "Maitiro Ekuyera Kubata Kwezvinhu". Pano, Adrian akasimbisa kuti timu yake inoteedzera sei uye inosarudza kuti ndezvipi zvimiro zvekutarisa pazviri - uye obva azvimepu zvichipesana mune 2 × 2 quadrants matrix. Yakazove yakakosha sisitimu yekuona maitiro eUX basa kuburikidza nelenzi yebhizinesi metrics. Ngatione kuti zvinoshanda sei. 1. Vateereri Vavariro (%) Isu tinotanga nekuverenga vateereri vanotarisirwa nekuongorora kuti ndeapi muzana yevashandisi vechigadzirwa vane dambudziko rakanangana nekugadzirisa. Tinogona kudzidza zviripo kana zvimwe zvakafanana izvo zvinoedza kugadzirisa matambudziko akafanana, uye vangani vashandisi vanobatana nawo. Vatariri vevateereri havana kufanana nekushandiswa kwechimiro zvakadaro. Sezvakataurwa naAdrian, kana tichiziva kuti iripo Export Button feature inoshandiswa ne5% yevashandisi vose, hazvirevi kuti chinangwa chevateereri i5%. Vazhinji vashandisi vanogona kunge vaine dambudziko riri kuyedza kugadzirisa kunze kwenyika, asi havazviwane. Mubvunzo watinobvunza: "Ndeipi muzana yevashandisi vese vezvigadzirwa zvedu vane dambudziko rakanangana nechinhu chitsva kugadzirisa?"
2. A = Adoption (%) Tevere, tinoyera kuti tiri "kuwana" sei vateereri vedu. Nezve izvo, isu tinoteedzera kuti vangani vashandisi vanonyatso batana zvinobudirira neicho chinhu pane yakatarwa nguva yenguva. Isu hatitarise kuCTRs kana nguva yesesheni ipapo, asi zviri nani kana vashandisi vakaita zvine musoro nazvo. Semuyenzaniso, kana paine chero chinhu chinoratidza kuti vakachiwana chakakosha, senge kugovera iyo URL yekutengesa kunze kwenyika, nhamba yemafaira anotumirwa kunze kwenyika, kana kushandiswa kwemafirita uye marongero.
Kutorwa kwemhando yepamusoro (> 60%) kunoratidza kuti dambudziko raive nemhedzisiro. Kutorwa kwakaderera (<20%) kunogona kureva kuti dambudziko rine nyore maworkaround ayo vanhu vakavimba nawo. Kuchinja maitiro kunotora nguva, zvakare, uye saka kurerwa kwakaderera pakutanga kunotarisirwa. Dzimwe nguva, yakaderera ficha yekugamuchirwa haina chekuita nechinhu pachayo, asi pane painogara muUI. Vashandisi vanogona kusambozviwana kana yakavanzwa kana iine chinyorwa chinovhiringidza. Zvinofanira kuva pachena zvakakwana kuti vanhu vagumburwe nazvo. Kutora kwakaderera hakusi nguva dzose kuenzana nekukundikana. Kana dambudziko richingobata 10% yevashandisi, kurova 50-75% kugamuchirwa mukati meiyo niche chaiyo zvinoreva kuti chimiro chiri kubudirira. Mubvunzo watinobvunza: "Ndeipi muzana yevashandisi vanoshingaira vanonyatsoshandisa chimiro kugadzirisa dambudziko iroro?"
3. Kuchengeta (%) Zvadaro, tinodzidza kana chimwe chinhu chiri kushandiswa kakawanda. Isu tinoyera kuwanda kwekushandiswa, kana kunyanya, vangani vashandisi vakaita chiitiko vanoramba vachiishandisa nekufamba kwenguva. Kazhinji, chiratidzo chakasimba chekuita zvine musoro. Kana chinhu chiine > 50% yekuchengeta mwero (avg.), tinogona kuva nechivimbo chekuti ine kukosha kwehurongwa hwepamusoro. A 25-35% chiyero chekuchengetedza chinoratidza kukosha kwepakati, uye kuchengetwa kwe10-20% ndiko kwakaderera kukosha kwehurongwa. Mubvunzo watinobvunza: “Pavashandisi vese vakagamuchira chinhu chine musoro, vangani vakadzoka kuzochishandisa zvakare?”
4. Satisfaction Score (CES) Chekupedzisira, tinoyera mwero wekugutsikana kune vashandisi nechinhu icho chatakatumira. Isu hatibvunze munhu wese - isu tinokumbira chete "vakachengetwa" vashandisi. Zvinotibatsira kuona matambudziko akavanzika ayo angave asingaratidzike muchikamu chekuchengetedza.
Kana vashandisi vakangoshandisa chimiro kakawanda, tinovabvunza kuti zvaive nyore sei kugadzirisa dambudziko mushure mekushandisa chinhu ichocho - pakati pe "zvakanyanya kuoma" uye "zviri nyore pane zvaitarisirwa". Tinoziva kuti tinoda kugowesa sei. Kushandisa TARS Kune Feature Strategy Kana tangotanga kuyera neTARS, tinogona kuverenga S÷T mamakisi - chikamu cheVashandisi Vanogutsikana ÷ Target Users. Izvo zvinotipa pfungwa yekuti chimiro chiri kuita zvakanaka sei kune yedu chinangwa chevateereri. Kana tangoita izvozvo kune ese maficha, tinogona mepu ese maficha mu4 quadrants mune 2 × 2 matrix.
Overperforming maficha akakodzera kutarisisa kune: vane yakaderera kuchengetedza asi yakanyanya kugutsikana. Zvingangove zvimiro izvo vashandisi vasingafanirwe kushandisa kazhinji, asi kana vazviita, zvinoshanda zvakanyanya. Zvimiro zvemutoro zvine kuchengetedzwa kwepamusoro asi kugutsikana kwakaderera, saka pamwe tinofanira kushanda pazvirivavandudze. Uye ipapo isu tinokwanisa zvakare kuona epakati maficha uye mapurojekiti maficha - uye kuita hurukuro nevagadziri, maPM, uye mainjiniya pane zvatinofanira kushanda pane zvinotevera. Chiyero chekushandura Haisi UX Metric TARS haifukidze mwero wekutendeuka, uye nechikonzero chakanaka. Sezvakataurwa naFabian Lenz, kutendeuka kunowanzoonekwa sechiratidzo chekupedzisira chekubudirira - asi mukuita zvinogara zvakaoma zvikuru kuratidza kubatana kwakajeka pakati pezvirongwa zviduku zvekugadzira uye zvinangwa zvikuru zvekushandura.
Chokwadi ndechekuti anenge munhu wese ari muchikwata ari kushandira kutendeuka kuri nani. Iyo uptick inogona kunge yakabatana kune akawanda akasiyana matanho - kubva pakutengesa uye kushambadzira kune webhu kuita kunosimudzira kusvika kune mwaka mhedzisiro kune UX zvirongwa. UX inogona, hongu, kuvandudza shanduko, asi haisi iyo UX metric. Kazhinji, vanhu havangokwanisi kusarudza chigadzirwa chavari kushandisa. Uye kazhinji chinodiwa bhizinesi chinobuda kunze kwekudikanwa uye kunetsa, pane kuvimba uye kuonga. Shanduko Yakakwira Pasinei Yakashata UX Sekunyora kunoita Fabian, mwero wekutendeuka wakakwira unogona kuitika kunyangwe urombo UX, nekuti:
Simba rechiratidzo rakasimba rinokwevera vanhu mukati, Hukasha asi hunoshanda hwekukurumidzira maitiro, Mitengo inoyevedza zvakanyanya, Marketing inoita zvinoyevedza, Historical mutengi kuvimbika, Vashandisi havana imwe nzira.
Yakaderera Shanduko Pasinei Yakakura UX Panguva imwecheteyo, mwero wakaderera wekutendeuka unogona kuitika kunyangwe yakakura UX, nekuti:
Zvipo hazvina basa kune vateereri, Vashandisi havavimbe nemhando, Yakashata bhizinesi modhi kana njodzi yakanyanya yekutadza, Kushambadzira hakusviki kune vateereri vakakodzera, Zvinhu zvekunze (mutengo, nguva, makwikwi).
Shanduko yakavandudzwa ndiyo mhedzisiro yakanaka yezvirongwa zveUX. Asi basa rakanaka reUX rinowanzonatsiridza kupera kwebasa, rinoderedza nguva pabasa, rinoderedza zvikanganiso, uye rinodzivirira kuoma mitezo. Uye kune akawanda ekuita dhizaini metrics atinogona kushandisa kuteedzera UX uye kutyaira budiriro inoenderera. Kupedzisa Mametric echigadzirwa ega haawanzo kupa maonero akajeka ekuti chigadzirwa chinoshanda sei. Kutengesa kunogona kuita nemazvo, asi vashandisi vanogona kunge vasina kunyatso shanda uye kuvhiringidzika. Zvakadaro churn yakaderera nekuti vashandisi havagone kusarudza chishandiso chavari kushandisa.
Tinoda maUX metrics kuti tinzwisise nekuvandudza ruzivo rwemushandisi. Chandinonyanya kuda nezveTARS ndechekuti inzira yakatsvinda yekubatanidza kushandiswa kwevatengi uye ruzivo rwevatengi neakakodzera zvigadzirwa metrics. Ini pachangu, ndaizowedzera TARS ine UX-yakatarisana metrics uye KPIs zvakare - zvichienderana nezvinodiwa zvepurojekiti. Kutenda kukuru kuna Adrian H. Raudaschl nekuzvibatanidza. Uye kana iwe uchifarira metrics, ini ndinokurudzira zvikuru kuti umutevera kune anoshanda uye anobatsira madhiraivha akatenderedza izvo chete! Sangana "Maitiro ekuyera UX uye Dhizaini Impact" Unogona kuwana rumwe ruzivo nezveUX Strategy mu 🪴 Yera UX & Dhizaini Impact (8h), gwara rinoshanda revagadziri uye UX inotungamira kuyera uye kuratidza yako UX maitiro pabhizinesi. Shandisa kodhi 🎟 IMPACT kuchengetedza 20% kubva nhasi. Svetukira kumashoko.
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Zvishandiso Zvinobatsira
"Maitiro Ekuyera UX uye Dhizaini Impact", neyako zvechokwadi "Bhizinesi Kufunga Kune Vagadziri", naRyan Rumsey "ROI yeDesign Project "Maitiro Akarurama UX Metrics Anoratidza Mutambo-Kuchinja Kukosha", naJared Spool "Tsvaga Sample Size Calculator"
Kuwedzera Kuverenga
"Kugadzira Kushushikana uye Emergency," Vitaly Friedman "AI MuUX: Wana Zvakawanda Nezvishoma", Paul Boag "Dambudziko rekuwanikwa neNzira dzekusimbisa seCAPTCHA", Eleanor Hecks "Kubva Pakukurumidza Kuenda Kushamwaridzana: Kugadzira Yako Yetsika AI Mubatsiri", Lyndon Cerejo
