Ngakho siklama futhi sithumele isici esisha esicwebezelayo. Sazi kanjani ukuthi iyasebenza? Siwukala futhi siwulandele kanjani umthelela wayo? Akukho ukushoda kumamethrikhi e-UX, kodwa kuthiwani uma sifuna ukusungula imethrikhi ye-UX elula, ephindaphindwayo, enenjongo - ikakhulukazi izici zethu? Hhayi-ke, ake sibone ukuthi singakwenza kanjani lokho.
Ngaqala ukuzwa ngohlaka lwe-TARS oluvela esihlokweni esihle sika-Adrian H. Raudschl esithi "Indlela Yokulinganisa Umthelela Wezici". Lapha, u-Adrian ugqamise ukuthi iqembu lakhe lilandelela kanjani futhi linqume ukuthi yiziphi izici okufanele ligxile kuzo - bese lizibeka kumephu ngokumelene nelinye ku-matrix yamaquadrants angu-2 × 2. Kuvele kwaba wuhlaka oluwusizo kakhulu lokubona ngeso lengqondo umthelela womsebenzi we-UX usebenzisa ilensi yamamethrikhi ebhizinisi. Ake sibone ukuthi kusebenza kanjani. 1. Izethameli eziqondiwe (%) Siqala ngokulinganisa izethameli eziqondiwe ngokuhlola ukuthi yimaphi amaphesenti abasebenzisi bomkhiqizo abanenkinga ethile isici esihlose ukuyixazulula. Singafunda izici ezikhona noma ezifanayo ezizama ukuxazulula izinkinga ezifanayo, nokuthi bangaki abasebenzisi abasebenzisana nazo. Izithameli eziqondisiwe azifani nokusetshenziswa kwesici. Njengoba u-Adrian aphawulile, uma sazi ukuthi isici esikhona Senkinobho Yokuthekelisa sisetshenziswa u-5% wabo bonke abasebenzisi, akusho ukuthi izethameli eziqondiwe zingu-5%. Abasebenzisi abaningi bangase babe nenkinga isici sokuthumela esizama ukuyixazulula, kodwa abakwazi ukusithola. Umbuzo esiwubuzayo: "Ingaki iphesenti labo bonke abasebenzisi bomkhiqizo wethu abanaleyo nkinga isici esisha esihlose ukuyixazulula?"
2. A = Ukutholwa (%) Okulandelayo, sikala ukuthi “sizizuza” kahle kangakanani izethameli zethu esizihlosile. Ngalokho, silandelela ukuthi bangaki abasebenzisi abasebenzisana ngempumelelo naleso sici esikhathini esithile. Asigxili kuma-CTR noma ubude besikhathi lapho, kodwa uma abasebenzisi bazibandakanya nayo ngokunenjongo. Isibonelo, uma okuthile kubonisa ukuthi bakuthole kubalulekile, njengokwabelana nge-URL yokuthekelisa, inombolo yamafayela athunyelwe, noma ukusetshenziswa kwezihlungi nezilungiselelo.
Ukwamukelwa kwesici esiphezulu (>60%) kuphakamisa ukuthi inkinga ibe nomthelela. Ukutholwa okuphansi (<20%) kungase kusho ukuthi inkinga inezimpendulo ezilula abantu abathembele kuzo. Ukushintsha imikhuba kuthatha isikhathi, futhi, ngakho-ke ukutholwa okuphansi ekuqaleni kulindeleke. Kwesinye isikhathi, ukwamukelwa kwesici esiphansi akuhlangene nesici ngokwaso, kodwa kunalokho sihlala ku-UI. Abasebenzisi kungenzeka bangalokothi bayithole uma ifihliwe noma inelebula edidayo. Kumelwe kube sobala ngokwanele ukuba abantu bakhubeke kukho. Ukutholwa okuphansi akuhlali kufana nokwehluleka. Uma inkinga ithinta kuphela u-10% wabasebenzisi, ukushaya u-50–75% wokutholwa ngaphakathi kwaleyo niche ethile kusho ukuthi isici siyimpumelelo. Umbuzo esiwubuzayo: "Imaphi amaphesenti abasebenzisi abaqondisiwe abasebenzayo abasebenzisa isici ukuxazulula leyo nkinga?"
3. Ukugcinwa (%) Okulandelayo, sifunda ukuthi isici sisetshenziswa ngokuphindaphindiwe yini. Sikala imvamisa yokusetshenziswa, noma ngokuqondile, ukuthi bangaki abasebenzisi abasebenzisana nalesi sici abaqhubeka besisebenzisa ngokuhamba kwesikhathi. Ngokuvamile, kuyisignali eqinile yomthelela ozwakalayo. Uma isici sinezinga lokugcinwa>>50% (isilinganiso), singaqiniseka ukuthi sinokubaluleka okuphezulu kwesu. Izinga lokugcinwa elingu-25–35% libonisa ukubaluleka kwesu elimaphakathi, futhi ukugcinwa kuka-10–20% kuwukubaluleka okuphansi kwesu. Umbuzo esiwubuzayo: “Kubo bonke abasebenzisi abamukele isici ngokuphusile, bangaki ababuyile ukuzosisebenzisa futhi?”
4. Umphumela Wokwaneliseka (CES) Okokugcina, sikala izinga lokwaneliseka abasebenzisi abanalo ngaleso sici esisithumele. Asibuzi wonke umuntu — sicela abasebenzisi “abagciniwe” kuphela. Kusisiza ukuthi sibone izinkinga ezifihliwe okungenzeka zingabonakali kumphumela wokugcinwa.
Uma abasebenzisi sebesebenzise isici izikhathi eziningi, siyababuza ukuthi bekulula kangakanani ukuxazulula inkinga ngemva kokusebenzisa leso sici — phakathi “kokunzima kakhulu” kanye “nokulula kakhulu kunalokho obekulindelwe”. Siyazi ukuthi sifuna ukushaya kanjani amaphuzu. Ukusebenzisa i-TARS Ukuze uthole Isu Lesici Uma sesiqale ukukala nge-TARS, singabala isikolo se-S÷T — iphesenti Labasebenzisi Abanelisekile ÷ Abasebenzisi Abaqondisiwe. Kusinikeza umuzwa wokuthi isici sisebenza kahle kangakanani kuzithameli esizihlosile. Uma sesenze lokho kuzo zonke izici, singakwazi ukumepha zonke izici kuwo wonke ama-quadrants angu-4 ku-matrix engu-2×2.
Izici ezisebenza ngokweqile zikufanele ukunakwa: zinokugcinwa okuphansi kodwa ukwaneliseka okuphezulu. Kungase kube izici abasebenzisi okungadingeki bazisebenzise njalo, kodwa uma benza, kusebenza kahle kakhulu. Izici zesikweletu zinokugcinwa okuphezulu kodwa ukwaneliseka okuphansi, ngakho-ke mhlawumbe sidinga ukusebenzela kuzo ukuzebathuthukise. Futhi-ke singakwazi ukuhlonza izici ezibalulekile nezici zephrojekthi - futhi sibe nengxoxo nabaklami, ama-PM, nonjiniyela ngalokho okufanele sisebenze kukho ngokulandelayo. Izinga Lokuguqulwa Akuyona I-UX Metric I-TARS ayifaki izinga lokuguqulwa, futhi ngesizathu esihle. Njengoba u-Fabian Lenz aphawula, ukuguqulwa kuvame ukubhekwa njengenkomba yokugcina yempumelelo - kodwa ekusebenzeni kuhlala kunzima kakhulu ukwethula ukuxhumana okucacile phakathi kwezinhlelo ezincane zedizayini kanye nemigomo yokuguqulwa okukhulu.
Iqiniso liwukuthi cishe wonke umuntu eqenjini usebenzela ukuguqulwa okungcono. I-uptick ingase ixhunywe ezinhlelweni eziningi ezihlukene - kusukela ekuthengisweni nasekukhangiseni kuya ekuthuthukisweni kokusebenza kwewebhu kuya emiphumeleni yesizini kuya ezinhlelweni ze-UX. I-UX, vele, ingakwazi ukuthuthukisa ukuguqulwa, kodwa akuyona imethrikhi ye-UX ngempela. Ngokuvamile, abantu abakwazi ukukhetha umkhiqizo abawusebenzisayo. Futhi ngokuvamile umphumela webhizinisi ofisayo uvela ngenxa yesidingo nomzabalazo, kunokwethembana nokwazisa. Ukuguqulwa Okuphezulu Naphezu Kokubi kwe-UX Njengoba uFabian ebhala, izinga eliphezulu lokuguqulwa lingenzeka naphezu kwe-UX embi, ngoba:
Amandla omkhiqizo anamandla adonsa abantu, Amaqhinga asheshayo kodwa asebenzayo, Amanani akhanga ngokwedlulele, Ukumaketha kusebenza kahle kakhulu, Ukwethembeka kwamakhasimende okungokomlando, Abasebenzisi abanakho okunye okunye.
Ukuguqulwa Okuphansi Naphezu kwe-UX Enkulu Ngesikhathi esifanayo, izinga eliphansi lokuguqulwa lingenzeka naphezu kwe-UX enkulu, ngoba:
Okunikezwayo akuhambisani nezithameli, Abasebenzisi abalwethembi umkhiqizo, Imodeli yebhizinisi engalungile noma ingozi enkulu yokwehluleka, Ukuthengisa akufinyeleli izethameli ezifanele, Izici zangaphandle (inani, isikhathi, ukuncintisana).
Ukuguqulwa okuthuthukisiwe kuwumphumela omuhle wezinhlelo ze-UX. Kodwa umsebenzi omuhle we-UX ngokuvamile uthuthukisa ukuqedwa komsebenzi, unciphisa isikhathi somsebenzi, unciphise amaphutha, futhi ugweme ukukhubazeka kwesinqumo. Futhi maningi amamethrikhi edizayini asebenzisekayo esingawasebenzisa ukulandelela i-UX futhi sishayele impumelelo eqhubekayo. Esonga Amamethrikhi omkhiqizo ewodwa awahlali enikeza umbono onembile wokuthi umkhiqizo usebenza kahle kangakanani. Ukuthengisa kungase kusebenze kahle, kodwa abasebenzisi bangase bangasebenzi kahle kakhulu futhi bakhungatheke. Nokho i-churn iphansi ngoba abasebenzisi abakwazi ukukhetha ithuluzi abalisebenzisayo.
Sidinga amamethrikhi e-UX ukuze siqonde futhi sithuthukise ulwazi lomsebenzisi. Engikuthanda kakhulu nge-TARS ukuthi iyindlela ehlanzekile yokuxhuma ukusetshenziswa kwamakhasimende nolwazi lwamakhasimende ngamamethrikhi omkhiqizo afanelekile. Ngokwami, nginganweba i-TARS ngamamethrikhi agxile ku-UX nama-KPI futhi - kuye ngezidingo zephrojekthi. Sibonga kakhulu ku-Adrian H. Raudaschl ngokuyihlanganisa. Futhi uma unentshisekelo kumamethrikhi, ngincoma kakhulu ukuthi umlandele ukuze uthole imihlahlandlela esebenzayo newusizo yonke indawo! Hlangana "Indlela Yokulinganisa I-UX Nomphumela Wokuklama" Ungathola imininingwane eyengeziwe ku-UX Strategy kokuthi 🪴 Measure UX & Design Impact (8h), umhlahlandlela osebenzayo wabaklami kanye ne-UX iholela ekulinganiseni nasekuboniseni umthelela wakho we-UX ebhizinisini. Sebenzisa ikhodi 🎟 IMPACT ukuze wonge isaphulelo esingu-20% namuhla. Gxumela emininingwaneni.
Ividiyo + Ukuqeqeshwa kwe-UXIvidiyo kuphelaIvidiyo + Ukuqeqeshwa kwe-UX$ 495.00 $ 799.00
Thola izifundo zevidiyo + ze-UX Training25 (8h) + Ukuqeqeshwa kwe-UX Bukhoma.Isiqinisekiso sokubuyiselwa imali sezinsuku eziyi-100.Ividiyo kuphela$ 250.00$ 395.00
Thola izifundo zevidiyo ezingama-25 (8h). Ibuyekezwa minyaka yonke.Futhi iyatholakala njengenqwaba ye-UX enezifundo zamavidiyo ezi-3.
Izinsiza Eziwusizo
"Indlela Yokukala i-UX kanye Nomphumela Wokuklama", ngeyakho ngempela "Business Thinking For Designers", nguRyan Rumsey "I-ROI ye-Design Project "Indlela I-UX Metrics Elungile Ebonisa Ngayo Inani Lokushintsha Kwegeyimu", ngu-Jared Spool “Cwaninga Izibali Zosayizi Wesampula”
Ukufunda Okuqhubekayo
"Ukuklama Ukucindezeleka Nezimo Eziphuthumayo", u-Vitaly Friedman "AI ku-UX: Zuza Okuningi Ngokuncane", uPaul Boag "Inkinga Yokufinyeleleka Ngezindlela Zokuqinisekisa Njenge-CAPTCHA", u-Eleanor Hecks "Kusuka Ekuphuthumeni Ukuya Kuzakwethu: Ukuklama Umsizi Wakho We-AI Wangokwezifiso", uLyndon Cerejo
