Chifukwa chake timapanga ndikutumiza chinthu chatsopano chonyezimira. Kodi tikudziwa bwanji ngati ikugwira ntchito? Kodi timayesa bwanji ndikutsata zotsatira zake? Palibe kuchepa mu ma metric a UX, koma bwanji tikadafuna kukhazikitsa metric yosavuta, yobwerezabwereza, yatanthauzo ya UX - makamaka pazinthu zathu? Chabwino, tiyeni tiwone momwe tingachitire izo.
Ndinamva koyamba za chimango cha TARS kuchokera ku nkhani yodabwitsa ya Adrian H. Raudschl pa "Momwe Mungayesere Zomwe Zimagwira Ntchito". Apa, Adrian adawunikira momwe gulu lake limayendera ndikusankha zomwe akuyenera kuyang'ana - kenako amazipanga motsutsana wina ndi mnzake mu 2 × 2 quadrants matrix. Zinakhala njira yothandiza kwambiri yowonera momwe ntchito ya UX imagwirira ntchito pogwiritsa ntchito ma metric abizinesi. Tiyeni tiwone momwe zimagwirira ntchito. 1. Omvera Amene Akufuna (%) Timayamba ndikuwerengera anthu omwe tikufuna kuwatsata pofufuza kuchuluka kwa ogwiritsa ntchito omwe ali ndi vuto lomwe gawo likufuna kuthetsa. Titha kuphunzira zomwe zilipo kale kapena zofananira zomwe zimayesa kuthana ndi zovuta zofananira, ndi kuchuluka kwa ogwiritsa ntchito omwe amachita nazo. Otsatira omwe akutsata sali ofanana ndi kugwiritsa ntchito mawonekedwe. Monga momwe Adrian adanenera, ngati tikudziwa kuti mawonekedwe a Button omwe alipo kale amagwiritsidwa ntchito ndi 5% mwa ogwiritsa ntchito onse, sizikutanthauza kuti omvera omwe akufuna ndi 5%. Ogwiritsa ntchito ambiri atha kukhala ndi vuto lomwe ntchito yotumiza kunja ikuyesera kuthetsa, koma sangayipeze. Funso lomwe timafunsa: "Kodi ndi kuchuluka kwa anthu omwe amagwiritsa ntchito malonda athu omwe ali ndi vuto lomwe chinthu chatsopano chikufuna kuthetsa?"
2. A = Kutengedwa (%) Kenako, timayesa momwe "tikupezera" omvera athu. Chifukwa chake, timatsata kuchuluka kwa ogwiritsa ntchito omwe amachita bwino ndi gawoli pakanthawi kochepa. Sitimayang'ana kwambiri ma CTR kapena nthawi ya gawo pamenepo, koma ngati ogwiritsa ntchito amagwirizana nawo. Mwachitsanzo, ngati chilichonse chikuwonetsa kuti adachipeza chofunikira, monga kugawana ulalo wotumizira kunja, kuchuluka kwa mafayilo otumizidwa kunja, kapena kugwiritsa ntchito zosefera ndi zoikamo.
Kutengera kwakukulu (> 60%) kukuwonetsa kuti vutoli linali lovuta. Kutengera kutsika (<20%) kungatanthauze kuti vutoli lili ndi njira zosavuta zomwe anthu amadalira. Kusintha zizolowezi kumatenganso nthawi, ndipo kutengera kutsika koyambira kumayembekezeredwa. Nthawi zina, kutengera kutsika sikukhudzana ndi mawonekedwewo, koma komwe kumakhala mu UI. Ogwiritsa sangayizindikire ngati yabisika kapena ngati ili ndi zilembo zosokoneza. Ziyenera kukhala zoonekeratu kuti anthu apunthwe nazo. Kutengera kocheperako sikufanana nthawi zonse. Ngati vuto limangokhudza 10% ya ogwiritsa ntchito, kugunda kutengera 50-75% mkati mwa kagawo kakang'ono kameneko kumatanthauza kuti mawonekedwewo ndiwopambana. Funso lomwe timafunsa: "Kodi ndi anthu angati omwe amagwiritsa ntchito zomwe akugwiritsa ntchito kuti athetse vutoli?"
3. Kusunga (%) Kenako, timaphunzira ngati chinthucho chimagwiritsidwa ntchito mobwerezabwereza. Timayesa kuchuluka kwa ogwiritsa ntchito, kapena makamaka, kuchuluka kwa ogwiritsa ntchito omwe adagwiritsa ntchito mawonekedwewa nthawi zonse. Kawirikawiri, ndi chizindikiro champhamvu cha zotsatira zomveka. Ngati chinthucho chili ndi>50% kuchuluka kwa kusunga (avg.), titha kukhala otsimikiza kuti ndichofunika kwambiri. Kusungidwa kwa 25-35% kumawonetsa kufunikira kwaukadaulo wapakatikati, ndipo kusungidwa kwa 10-20% ndiye kofunika kwambiri. Funso timafunsa: "Mwa onse omwe adagwiritsa ntchito pulogalamuyo, ndi angati omwe adabweranso kudzaigwiritsanso ntchito?"
4. Satisfaction Score (CES) Pomaliza, timayesa kuchuluka kwa kukhutitsidwa komwe ogwiritsa ntchito ali nako ndi zomwe tatumiza. Sitifunsa aliyense - timapempha ogwiritsa ntchito "osungidwa". Zimatithandizira kuwona zovuta zobisika zomwe sizingawonekere pakusunga.
Ogwiritsa ntchito akangogwiritsa ntchito kangapo, timawafunsa momwe zinalili zosavuta kuthana ndi vuto atagwiritsa ntchito gawolo - pakati pa "zovuta kwambiri" ndi "zosavuta kuposa momwe amayembekezera". Tikudziwa momwe tikufuna kugoletsa. Kugwiritsa ntchito TARS Pamawonekedwe Strategy Tikangoyamba kuyeza ndi TARS, tikhoza kuwerengera chiwerengero cha S÷T - kuchuluka kwa Ogwiritsa Ntchito Okhutitsidwa ÷ Ogwiritsa Ntchito Target. Zimatipatsa chidziwitso cha momwe gawo likuchitira bwino kwa omwe tikufuna kuwafuna. Tikachita izi pachilichonse, titha kupanga mapu onse pama 4 quadrants mu 2 × 2 matrix.
Mawonekedwe opitilira muyeso ndi oyenera kusamala: ali ndi kusungidwa kochepa koma kukhutitsidwa kwakukulu. Zitha kukhala zinthu zomwe ogwiritsa ntchito sayenera kugwiritsa ntchito pafupipafupi, koma akatero, zimakhala zothandiza kwambiri. Maudindo amasungika kwambiri koma osakhutitsidwa pang'ono, ndiye mwina tiyenera kuyesetsa kuterosinthani iwo. Kenako titha kuzindikiranso mbali zazikulu ndi mawonekedwe a projekiti - ndikukambirana ndi opanga, ma PM, ndi mainjiniya pazomwe tiyenera kugwirirapo ntchito. Mtengo Wotembenuza Si UX Metric TARS siyimakhudza kutembenuka mtima, ndipo pazifukwa zomveka. Monga momwe Fabian Lenz ananenera, kutembenuka nthawi zambiri kumaonedwa ngati chizindikiro chachikulu cha kupambana - komabe muzochita zimakhala zovuta kwambiri kusonyeza mgwirizano womveka bwino pakati pa zoyambira zazing'ono ndi zolinga zazikulu zotembenuka.
Chowonadi ndi chakuti pafupifupi aliyense pagulu akuyesetsa kuti atembenuke bwino. Kukweza kumatha kulumikizidwa ndi zoyeserera zosiyanasiyana - kuyambira kugulitsa ndi kutsatsa mpaka kukulitsa magwiridwe antchito a intaneti mpaka pazotsatira zanyengo mpaka zoyeserera za UX. UX ikhoza, ndithudi, kusintha kutembenuka, koma sizitsulo za UX kwenikweni. Nthawi zambiri, anthu sangathe kusankha zomwe akugwiritsa ntchito. Ndipo nthawi zambiri zotulukapo zamabizinesi zomwe zimafunidwa zimabwera chifukwa chosowa komanso kulimbana, m'malo modalira komanso kuyamikira. Kutembenuka Kwapamwamba Ngakhale UX Yoipa Monga momwe Fabian akulembera, kutembenuka kwakukulu kumatha kuchitika ngakhale UX yoyipa, chifukwa:
Mphamvu yamphamvu yamtundu imakokera anthu, Njira zachangu koma zogwira mtima, Mitengo ndi yokongola kwambiri, Marketing imachita bwino kwambiri, Kukhulupirika kwamakasitomala kwakanthawi, Ogwiritsa ntchito alibe njira ina.
Kutembenuka Kwapang'ono Ngakhale Kwakukulu UX Nthawi yomweyo, kutembenuka kochepa kumatha kuchitika ngakhale UX yayikulu, chifukwa:
Zopereka sizikugwirizana ndi omvera, Ogwiritsa sakhulupirira mtundu, Mtundu woyipa wabizinesi kapena chiopsezo chachikulu chakulephera, Kutsatsa sikufika kwa anthu oyenera, Zinthu zakunja (mtengo, nthawi, mpikisano).
Kutembenuka kwabwino ndi zotsatira zabwino za zoyeserera za UX. Koma ntchito yabwino ya UX nthawi zambiri imathandizira kumaliza ntchito, imachepetsa nthawi yogwira ntchito, imachepetsa zolakwika, komanso imapewa kupuwala kwa zisankho. Ndipo pali njira zambiri zopangira zomwe titha kugwiritsa ntchito kutsatira UX ndikuyendetsa bwino. Kumaliza Ma metric azinthu pawokha samapereka malingaliro olondola a momwe chinthu chimagwirira ntchito. Zogulitsa zitha kuchita bwino, koma ogwiritsa ntchito atha kukhala osakwanira komanso okhumudwa. Komabe churn ndi yotsika chifukwa ogwiritsa ntchito sangathe kusankha chida chomwe akugwiritsa ntchito.
Timafunikira ma metric a UX kuti timvetsetse ndikuwongolera ogwiritsa ntchito. Chomwe ndimakonda kwambiri za TARS ndikuti ndi njira yabwino yolumikizira makasitomala ndi zomwe makasitomala amakumana nazo ndi ma metrics ofunikira. Payekha, ndingawonjezere TARS ndi ma metrics olunjika ku UX ndi ma KPI komanso - kutengera zosowa za polojekiti. Zikomo kwambiri Adrian H. Raudaschl poyiyika pamodzi. Ndipo ngati mumakonda ma metrics, ndikupangira kuti mumutsatire kuti mupeze malangizo othandiza komanso othandiza ponseponse! Kumanani ndi "Momwe Mungayesere UX Ndi Kapangidwe Kapangidwe" Mutha kupeza zambiri pa UX Strategy mu 🪴 Measure UX & Design Impact (8h), kalozera wothandiza kwa okonza mapulani ndi UX amatsogolera kuyeza ndikuwonetsa momwe UX imakhudzira bizinesi yanu. Gwiritsani ntchito khodi 🎟 IMPACT kuti mupulumutse 20% lero. Lumphani mwatsatanetsatane.
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Zothandiza
"Momwe Mungayesere UX ndi Kukhudza Kapangidwe", ndi zanu moona "Business Thinking For Designers", ndi Ryan Rumsey "ROI ya Design Project "Momwe Ma Metrics Oyenera a UX Amawonetsera Kusintha Kwa Masewera", lolemba Jared Spool "Kafukufuku wa Zitsanzo Zowerengera Kukula"
Kuwerenga Mowonjezereka
"Kupanga Zopsinjika Ndi Zadzidzidzi", Vitaly Friedman "AI mu UX: Phunzirani Zambiri ndi Zochepa", Paul Boag "Vuto Lopezeka Ndi Njira Zotsimikizira Monga CAPTCHA", Eleanor Hecks "Kuchokera Pofulumira Kupita Kumzake: Kupanga Wothandizira Wanu AI", Lyndon Cerejo
