Uyu munsi, reka tuvuge kuri Paramount-Warner Bros.Ivumburwa.
Aya masezerano arashobora guhindura ibitangazamakuru byose nimyidagaduro niba nibirangira. Ibyo biracyari niba, tuzabigarukaho - ubungubu umuyobozi wa Paramount, David Ellison, arakora cyane nkaho arenze umurongo wa nyuma nyuma yo gutsinda Netflix, yagiye kure nyuma yibisa nkamasezerano yakozwe.
Hano haribintu byinshi bibera hano, harimo ikibazo kinini nagize muri iyi saga yose: Kuki umuntu yashaka kugura Warner, yishe ahanini uwaguze yari afite mu kinyejana gishize? Ndi serieux: ubanza AOL, hanyuma AT&T, hanyuma Discovery - abantu benshi bagerageje guhindura amahirwe yabo bagura Warner Bros. Nyamara mugihe abantu bashobora kuba baragiye kure bakize, ibigo byabo mubisanzwe byarangiye byuzuyemo imyenda ikabije yo kwicuza no kwicuza. Kubera iki? Kuki ukora ibi - kandi kuki ubu?
Abafatabuguzi ba verge, ntuzibagirwe ko ubona uburyo bwihariye bwo kwamamaza kubuntu-Decoder aho ubonye hose podcasts. Umutwe hano. Ntabwo ari abiyandikisha? Urashobora kwiyandikisha hano.
Muri Mutarama, nasabye Julia Alexander wa Puck kunyura mu bitekerezo bya Netflix, none uyu munsi ndimo ndacukumbura muri Paramount hamwe na Rich Greenfield, ushinzwe isesengura ry'itangazamakuru n'imyidagaduro akaba ari nawe washinze ikigo cy'ubushakashatsi LightShed Partners. Uzanyumva mbaza Umukire byinshi kumiterere yaya masezerano, ningamba ziteganijwe gufasha David Ellison kuyishyura. Ariko ntawuzenguruka ku mibare: Paramount irikubye inshuro 40 ugereranije na Netflix ku isoko, nyamara yemeye kwishyura 30 ku ijana kuri Warner Bros.
Ntugomba gukenera imari yimari kugirango ubone ishusho nini hano: Muri rusange, aya masezerano yerekeye umwenda - imyenda myinshi. Paramount iraguza miliyari icumi z'amadolari kugirango aya masezerano abeho. Ntahantu hegereye amafaranga akenewe kugirango agure Warner kubiciro yagombaga gutanga kugirango atere Netflix.
Umubare munini w'amafaranga asigaye aturuka kuri papa wumuherwe wa David Ellison, Larry Ellison. Amahirwe ye bwite aterwa ahanini na Oracle stock. Nibigega bimwe bihujwe neza nibyiza nibibi hamwe na AI. None se kuki Larry Ellison yiteguye kugurisha imigabane ye ya Oracle yinjiza imigabane mumasosiyete y'itangazamakuru? Kandi, mubyukuri, gahunda ya David Ellison niyihe, usibye kugabanya imirimo myinshi mugihe fagitire yimyenda ije?
Mubyukuri, Ellison yibwira ko ishobora gutsinda aho benshi, abandi benshi bananiwe - kandi rwose batekereza ko AI ifite aho ihuriye na gahunda zabo. Ariko Paramount ntabwo yaba sosiyete yambere yishwe namasezerano ya Warner, kandi mubyukuri ntishobora kuba iyanyuma.
Sawa: Rich Greenfield ya LightShed Abafatanyabikorwa kumasezerano ya Paramount yo kugura Warner Bros. Hano turagiye.
Iki kiganiro cyahinduwe byoroheje kuburebure no gusobanuka.
Umukire Greenfield, uri umufatanyabikorwa hamwe nisesengura muri LightShed Partners. Murakaza neza kuri Decoder.
Urakoze kundeba.
Ndumva tumaze umwanya munini twandika kandi twohereza hirya no hino. Nukuri birashimishije kuganira nawe, cyane cyane kuri Warner Bros./Paramount, aho ntekereza ko ufite ubumenyi bwimbitse nubuhanga. Dore ikibazo cyanjye cya mbere kuri wewe. Inyandiko yanjye, irashobora kuba intangiriro yibanze mfite mubikorwa byose byitangazamakuru, wenda inganda zose zitumanaho, nuko iyo uguze Warner, wiyahura. Kandi nyamara buriwese yifuza kugura Warner. Kuki inganda zitumva ko kugura Warner aribyo biganisha ku rupfu rwihuse kandi rwihuse?
Ndashaka kuvuga, kuko usubiye muri AOL–
Nakoraga muri AOL mugihe bazengurukaga Igihe Warner. Ndabyibuka neza.
Mubyukuri, AOL nicyo kintu cyapfuye, ntabwo Time Warner.
(Aseka) Oya, Igihe Warner irakomeza, nka zombie izongera kwica. Bizongera. Ndetse na nyuma yibi, nzi neza ko.
Birasaze inshuro zingahe uyu mutungo wagurishijwe hirya no hino. Ntekereza ko ari byiza ko uburyo bwo kwishyira hamwe niyi sosiyete bwabaye amateka yo gusomana urupfu. Biragaragara, umuryango wa Ellison uri hanze kwerekana ko atari ukuri.
Reba, ngira ngo ikigaragara ni inganda zigenda zihinduka cyane. Umuvuduko w'impinduka mubitangazamakuru uragenda ku kigero cyiza cyane ku bucuruzi ko, uramutse usubiye mu myaka ya za 90 rwagati, nk'imiyoboro ya kabili yari ubucuruzi bwiza, bukomeye, ubucuruzi bwa sitidiyo ya sinema bwariyongereye, kandi mpuzamahanga yariguturika. Tekereza aho turi ubu. Umurongo wa TV urimo gupfa.
Nibyo, siporo namakuru biracyakora cyane, neza cyane. NFL ni umutungo udasanzwe. Siporo namakuru nibyiza. Ariko televiziyo gakondo, umurongo, abantu batwumva kuriyi podcast ntibataha kandi bareba ikiganiro bakunda kuri NBC nijoro ryo kuwa kane, nkuko wowe na njye twabigenzaga. Ntushobora no gutekereza kubikora. Hariho byinshi mubijyanye no gutambuka, kereka iyi sosiyete nto yitwa YouTube, yiganje kumwanya wa TV yakoresheje.
Utekereza kujya muri firime. Tekereza ku bucuruzi bwa firime. Abitabiriye bari hasi ya 27 ku ijana uhereye mbere y’icyorezo, kandi biri ku biro byinjira. Ibiciro byitike byazamutse hejuru ya 25%. Mubisanzwe rero, ibibuno byintebe biri hejuru ya 50% munsi yimyaka itandatu ishize. Ibyo ni ibitekerezo bitangaje. Tekereza uburyo ubu bucuruzi buri mubibazo muri iki gihe.
None se kuki uyigura? Iki nikibazo cyanjye cyibanze. Hano hari amateka yabyo, aribyo kugura Warner bizakwica, kandi wakagombye kugira insanganyamatsiko nziza kumpamvu itazabikora. Ariko mumateka, igitekerezo cya buriwese nuko tugiye gufata umutungo wa Warner tukazana kugabana gushya, kandi umutungo wa Warner uzatuma isaranganya ryacu rikomera. Iyo yari insanganyamatsiko ya AOL.
Nibyo.
Iyo yari theisis ya AT & T. Hasi kumurongo, ibyo byari ndetse, kurwego runaka, theisis ya Discovery, ko tugiye kubaka urubuga rushya kandi ko gukwirakwiza gukoreshwa numutungo wa Warner bizagenda neza. Ibyo ntibigera bikora. Ibyo birashobora kuba ibisobanuro bya Ellison. Ntibisobanutse. Ndashaka kubigeraho. Hano rero hari amateka avuga ko iyo mitungo itari nziza bihagije kugirango ikemure ibibazo byo kugabana. Noneho hariho ibyo uvuga, hamwe na AI mu mfuruka. Kuki ufata urusimbi?
Netflix yatangije streaming muri 2007. Nzi neza ko wibuka iminsi yambere ya Netflix itemba. Sinshobora no kukubwira umubare w'abantu bari kudusanga bakavuga bati: "Netflix igomba kugura studio. Nta kuntu bashobora kubikora. Ibi birasaze. Niba bashaka kuba impamo muri ubu bucuruzi, bagomba kujya kugura [studio]." Kandi ndibuka ndetse na Amazone. Kandi reba, baguze MGM, kugirango bibe byiza.
Ariko hariho ibitekerezo bimaze igihe kirekire byerekana ko nta kuntu washobora kubaka studio ikomeye wenyine wenyine. Kandi Netflix yarabikoze. Bagaragaje ko kwishyura amafaranga menshi, birenze amarushanwa. Wibuke, bazwi cyane kurenza HBO Inzu yamakarita. Kandi ibisigaye ni amateka mubijyanye no kuyubaka.
Ntagushidikanya mubitekerezo byanjye ko David Ellison yasohotse muri Skydance agura Paramount. Nibyo ubwoko bwe mubutaka. Cyari gifite studio nini ya Hollywood kandi gifite serivise. Hariho rwose ubushobozi bwo kubaka gusa. Ntibari bakeneye kugura indi studio hamwe nindi mitungo yose yumurongo wa TV kumurongo urenga miliyari 100. Ntekereza ko mubitekerezo byabo, kubaka byari gutwara igihe. Kwigana iyo moderi ya Netflix yo kuzamura ikoranabuhanga, kuzamura ibiyirimo, kuzamura igiciro, kugira amafaranga menshi yo kwiyandikisha kugirango ushore mubintu byinshi, iyo flawheel yose ituma Netflix isosiyete nini nkiyi uyumunsi.
Umuryango wa Ellison ntabwo wifuzaga kwihangana. Ntibashakaga gutegereza no kubaka buhoro; bashakaga kubikora vuba. Kandi inzira yihuse yo kubikora kwari ugukoresha umutungo wabo kugirango bajye kugura Warner Bros.Bizera ko iyi yihutisha gahunda yabo ugereranije no gusohoka no kuyubaka amatafari n'amatafari. Kandi tuzareba niba ibyo birangiye bigenda neza.
Reba, hari IP idasanzwe yicaye imbere ya Warner Bros. Noneho, impande zombi ni, wishyuye byinshi kuri yo. Wakoresheje kandi inshuro zirindwi. Inshuro zirindwi umwenda kuri EBITDA; iyo ni ideni ryinshi wabonye gukora mugihe cyimyaka itanu iri imbere. Byongeye, wabonye TV nyinshi kumurongo, kandi nkuko twavugaga kare kuri podcast, ntamuntu ureba TV kumurongo. Kandi rero wakoresheje amafaranga menshi kugirango ubone umutungo uri kugabanuka kwisi.
Ntabwo ndi David Ellison. Ntabwo nari gukora iki gikorwa; Nari gushora imari nkubaka. Ntibabishakaga. Ntibemeraga uko tubibona, barasohoka bakora ubu bucuruzi. Barangije kwishyura byinshi birenze ibyo bari biteze kwishyura. Mubyukuri natekereje ko bigiye kugenda ndetsehejuru, ariko Netflix biragaragara ko yatanze ingwate, kandi babonye amadorari 31 kumugabane, biracyari igiciro cyabasazi. Ariko uzi iki? Bizera ko bashobora gukora imibare ikora kuriyi, bakareba, igihe kizagera.
Reka tuganire ku mibare isegonda, hanyuma ndashaka kugaruka ku ngamba zayo. Ntabwo amafaranga ya Ellison yose, sibyo? Hariho umubare munini wa syndication ikomeza.
Bashoboraga guhuza byose. Birashobora rwose kuba amafaranga zeru Ellison, kandi byose birashobora guhuzwa. Ubu, nta gitekerezo dufite. Turakeka ko amafaranga yo muburasirazuba bwo hagati azakomeza kuba igice cyibi muburyo bukomeye. Baganiriye kumafaranga menshi atandukanye yubutunzi bwigenga arimo. Niba ibyo amaherezo bibaho cyangwa bitabaho, cyangwa niba babihuza abashoramari bo muri Amerika… na none, ndatekereza ko ikibazo cyo guhuza ibi muri iki gihe ari no gucuruza imigabane.
Nzi ko ibi bisohoka muminsi mike nyuma yo kwandika, ariko cyane munsi yigiciro cyamadorari 16 aho Ellisons cyangwa abashoramari babo bahujwe bashora imari, biragaragara ko igurisha kugiciro cyiza kuri ibyo. Kandi rero abantu benshi bashoboraga kujya mumasoko rusange bakubaka umwanya kubiciro biri hasi cyane kuruta aho ubu bucuruzi bubera. Ntekereza ko ibyo ari bimwe mubibazo kuruhande rwa syndication, ariko tuzareba. Nukuri nshimishijwe rwose no kureba uko abashoramari ba nyuma basa.
Igice cyingenzi cya puzzle, byibuze mumasezerano ya Ellison uko cyagendaga kinini kandi cyinjiza amafaranga menshi, ni garanti yatanzwe na Larry Ellison.
Impamvu imwe gusa yo gucuruza yagiye muri Paramount nuko Larry yahagurutse akavuga ibintu bibiri. Imwe, Njye kubwanjye ndi kumurongo kubintu byose bingana kuriyi transaction. Noneho bibiri, niba kubwimpamvu iyo ari yo yose imbaraga ari nyinshi kandi amabanki yiyemeje umwenda ntashaka gutera inkunga umwenda, nzashyiramo amafaranga menshi mugukemura ikibazo cyanjye. Larry rero, neza, yakoze iyi transaction kuva Netflix yerekeza Paramount.
Sawa, dore ikibazo cyanjye kuri ibyo. Nibwo bwambere bwohanagura kuri AI nibaza ko bugiye kuza inshuro nyinshi muriki kiganiro. Niba uri Larry Ellison, ubutunzi bwawe ni Oracle, kandi Oracle yabaye sosiyete idahwitse ariko yunguka igihe kinini. Kandi mu buryo butunguranye byongeye kuryamana kuko ukoresha amatsinda yamakuru kandi-
Ahari gake gake kuryamana kurenza amezi atandatu ashize, ariko komeza.
Nibyo. Ariko bari bafite inyungu muri iki cyumweru. Bakoze neza. Ndibwira ko abantu benshi bibwiraga ko ibyago biza, kandi barenze ibigereranyo.
Nibyo.
Oracle rero ikora neza. AI nyinshi nukuri kuri Oracle kumwanya runaka. Kuberiki kwisi wagurisha muri AI byinshi mububiko bwawe bwa Oracle, niwo murage wawe nubutunzi bwawe, kubitangazamakuru byinshi bifite iyi myenda myinshi? Kuberako hamwe nibyo, keretse niba ukunda umuhungu wawe gusa, sinshobora gutekereza indi mpamvu yo gukora ubwo bucuruzi.
Reba, ntekereza ko rwose biterwa nuburyo AI igiye guhindura inganda. Ntabwo ntekereza ko AI igiye gusobanura byinshi mubucuruzi bwa tereviziyo y'umurongo, reka rero tubireke kuruhande. Ariko hariho ikibazo kinini gifunguye. AI ikora studio IP, ibirimo? Cyaba gifite agaciro cyane?
Ikintu gisekeje nuko, Nkunda Lotusi Yera. Ndibwira ko icyo gitaramo ari igitekerezo cyumwimerere, kandi inkuru zasaze. Biragoye kwiyumvisha AI izanye iyo sura ya Walton Goggins muri resitora. Ntabwo ntekereza ko AI igiye kuzana igitekerezo cyumwimerere nkicyo. Irashobora kwigana ibintu ibona? Rwose. Ikibazo kibaye: AI izaganisha ku kurema ibintu byiza wenyine? Ukeneye gusohoka ukagura byinshi muburyo bwumutungo wa studio? Ese bituma umusaruro wa studio uhendutse gusa? Niba impuzandengo ya firime nini igura miliyoni magana abiri z'amadolari, urashobora gufata 30, 40, 50, 60 ku ijana by'ibiciro bivuye mu bicuruzwa? Kuberako ibyinshi muri byo bishobora kugerwaho binyuze muri AI.
Ndatekereza ko tutaramenya ibyo bisubizo. Ikimpangayikishije, nzakubwira, nuko nizera ko mwisi yibirimo byakozwe nabakoresha, tumara umwanya munini dutekereza kuri YouTube. Ibiri kuri YouTube bigiye kuba byiza cyane hamwe na AI. Nta gushidikanya kuri byo. Abantu bose ku isi bagiye gushobora gukora ibintu byiza cyane kurenza uko bimeze uyu munsi. Kina hafi na moderi iyo ari yo yose uyumunsi. Urimo kureba kare, kandi byanze bikunze, ni amasegonda make ya videwo, ariko mumyaka itatu, buriwesekujya gushobora gukora ikintu gifatika rwose.
Ibyo bikora iki? Ni ubuhe buryo bukomeye bwo guhatana? Nigute ibyo bihinduka? Tuzagira umuntu wicaye mubutaka bwabo ushobora gukora firime mubyukuri nta kiguzi cyo gukoresha studio ya firime? Ibyo ni ibintu bigoye kubyumva, ariko ntibisa nkibidafite ishingiro nkuko utekereza kumuvuduko wimpinduka. Ikibazo nyacyo kuri njye nukuri, AI irashobora gukora ibintu byose bicaye imbere muri Paramount na Warner Bros bihujwe bihendutse kurema. Bashobora gukora byinshi hamwe na AI, ariko impande zibi nuko ntamuntu uvuga uburyo imiterere yapiganwa izahinduka mumyaka itatu cyangwa ine iri imbere.
Izi sosiyete zose, simvuze ndetse na Paramount gusa, ariko zugarijwe ninyanja yibirimo udashobora no kubyumva? Twibwira ko kuri YouTube harimo ibintu byinshi, ariko niba ibyo bikubiyemo ari byiza inshuro nyinshi mubyiza kandi hari nibindi byinshi byakozwe kuko byoroshye cyane kandi byihuse, ibyo bikora iki kubiciro byimwe mubintu biriho? Nibyo impungenge nyazo, ikintu kinkomeza nijoro.
Byose. Ngiye kongera kukubaza ikibazo, kuko ntekereza ko mubyukuri wazamuye imigabane kuri iki kibazo. Niba uri Larry Ellison ukaba uri mubucuruzi bwibikorwa remezo bya AI, kandi nubutunzi bwawe numurage wawe muri Oracle, kuki wagurisha umugabane umwe wimigabane ya Oracle kuri Warner Bros. Discovery, ishobora kuba yarapfuye kubera AI?
Abapfuye ni ijambo rikomeye. Ntabwo nkunda gukoresha abapfuye nkurikije imwe muriyo sosiyete. Ahari hazabaho ibigo bito. Mubyukuri, hariho amarushanwa menshi, yabigaragaza. Ndibwira ko igisubizo, mvugishije ukuri, nuko twabonye urutonde - kandi ntamwanya uhagije dufite kuri iyi podcast - yabantu bashaka kuba mubucuruzi bwitangazamakuru, bashaka kuba mubucuruzi bwimyidagaduro, kandi bashaka kuba mubucuruzi bwa siporo.
Ufite amakipe y'imikino kubera ko ari ubucuruzi budasanzwe, cyangwa ufite amakipe y'imikino kuko ari umutungo wigikombe? Nta gushidikanya, hari igikombe cyumutungo kuruhande rwibi. Kandi na none, simbizi, sinshobora kukwereka ko iki ari igitekerezo cya Larry Ellison, ariko ndatekereza ko hari ubwoko bumwe kuri David. Afite imyaka 43, kandi harikibazo umuntu ashobora gukora Hollywood muburyo butandukanye.
Igihe kizerekana niba ibyo bigenda neza cyangwa bitagenze neza, ariko hariho kwizera ko hakoreshejwe ikoranabuhanga, bashobora kugera kubyo ntawundi muntu wakoze. Kandi ibyo nibitekerezo bikabije, bikabije, ariko niho bicaye. Batekereza ko ikoranabuhanga ryabo rizaruta Netflix, iruta irya YouTube. Barimo guta Google Cloud, bajugunya AWS. Barimo kwimura byose kuri Oracle Cloud. Birashoboka rero ko ibyo nabyo biri mubisubizo hano. Haba hari ikintu cyamahugurwa nuburyo bwo gukoresha ibyo Oracle ishobora gukora mugira ibyo byose hamwe namakuru yumukoresha?
Navuga ko hariho ibitekerezo bisanzwe byubwenge, sibyo? Ko iryo koranabuhanga ryose rizakoreshwa hamwe muburyo wenda Hollywood itari ifite ubwenge buhagije bwo gukora, cyangwa ubwenge buhagije bwo gushora imari, niyo mpamvu Netflix yasukuye isaha yabo, niyo mpamvu YouTube itangiye kubarya ari bazima. Kandi nzi ko watanze iyo ngingo inshuro nyinshi.
Nibyo.
Naganiriye n'abantu bubatse imigezi, nzi ko nawe ufite, kandi bameze nk, "Iki kibazo cyakemutse kuruta uko ubitekereza. Ntakindi gishobora kuva mu ikoranabuhanga ryibanze ryo gutangiza amashusho. Hashobora kubaho byinshi byo kuva mubyifuzo, ariko ukeneye abantu bose bafungura porogaramu hanyuma ugafata ibyifuzo hanyuma ukamarana umwanya munini muri porogaramu kugirango dukore byinshi." Kandi ntitwakemuye ikibazo cyo kubona abantu benshi. " Sinigeze numva ko mubibuga bya Ellison bikikije Warner.
Mbere ya byose, nifuzaga ko nashobora gucupa ibyo umaze kuvuga, kuko muburyo bumwe ikintu cyingenzi buri wese mubucuruzi agomba kumva. Ibi byose bijyanye nigihe cyakoreshejwe, sibyo? Ibikorwa byo gukoresha buri munsi. Ufungura Instagram buri munsi. Ufungura TikTok inshuro nyinshi buri munsi. Impamvu Netflix na YouTube bigenda neza nkuko bigenda nuko iyo utashye uvuye kukazi, ntushobora no kubona igitaramo gihari.Urimo kuyifungura kuko uzi ko ugiye kwidagadura.
Ufungura Paramount Plus kuko hariho igice cya Yellowstone ushaka kureba, cyangwa ugafungura HBO Max kuko igice gishya cya The Pitt cyaraye kibaye saa cyenda, ukaba ushaka kureba icyo gice gishya. Noneho urazimya kugeza icyumweru gitaha mugihe igice gikurikira gisohotse. Ntabwo ari ahantu ujya kwidagadura gusa.
Ikibazo niki, kandi hano hari miliyari nyinshi z'amadorari gutsinda cyangwa kunanirwa muri iki gikorwa, nubwo watera ibintu byinshi cyane, ikoranabuhanga ryiza cyane, hamwe na toni yo kwamamaza, niyihe gahunda kuri Paramount, nibyo? Gahunda nugukora ibyo bintu uko ari bitatu mugihe cyimyaka ibiri iri imbere mugihe bahuza Paramount na Warner Bros. Nubwo wabikora, urashobora kwimura inshinge muburyo bwo gusezerana burimunsi?
Kuberako internet yamateka yatsinze-gufata-byinshi. Tora icyiciro cyawe, urabizi neza kundusha. Ikibazo nukuri, mubyukuri, nubwo wakora ibyo bintu byose, isi yamaze gutora abatsinze? Nkuko Disney yagerageje, sibyo? Disney rwose yagiye kuriyi. Bazamuye ibintu kugeza kurwego rudasanzwe. Hariho urukurikirane rushya kuri Disney + buri byumweru bike. Hariho ibintu byinshi, kandi ntabwo byimuye inshinge bihagije.
Kandi rero ikibazo ni iki, Paramount irashobora gukora ibyo Disney idashoboye? Bashobora rwose gucamo porogaramu yo gukoresha buri munsi? Ndashaka kuvuga, Video ya mbere, ndetse na siporo yose bakoresheje, ntabwo yabigezeho rwose. Nzakubwiza ukuri, Nilay, sinzi neza ko bishoboka, kuko abantu bahisemo urubuga rwabo. Imyitwarire yabo nuko bafungura Netflix cyangwa bagafungura YouTube. Urashobora kubashakira gufungura Paramount buri munsi? Urashobora kubikora? Sinzi.
Wavuze ibyiciro bitatu, sibyo? Bagiye gushora imari mubikorwa. Birashoboka ko bazagira ibintu byinshi kuko umusaruro uzatwara make kubera AI. Noneho hariho ikoranabuhanga, ibyo mwaganiriyeho. Bagiye gushora imari cyane mubuhanga. Noneho wavuze kubyerekeye kwamamaza. Ndashaka kuza mubucuruzi kuko igice cyo kwamamaza gisa nkicyingenzi kuri njye.
Yego.
Igice cya tekinoroji, iyi ni isanzure yanjye. Ndareba David Ellison avuga kubyerekeye kwimura ibintu byose kumurongo umwe hanyuma nkubaka kuri iyo platform. Kandi ndatekereza, nibyiza, Warner yihambiriye mumapfundo agerageza gukora ibi, kandi ntacyo yagezeho neza. Wigeze wumva impaka nziza kumpamvu wahita utwara iki giciro, usibye ko ibirimo byose bizaba biri kuri porogaramu imwe?
Reba, niba ureba Disney + nk'ahantu ho gutangirira, bazanye Adam Smith, waturutse muri Google. Adam ni CTO na CPO, umuyobozi mukuru wibicuruzwa. Disney nshya + irasa neza cyane. Hano mubyukuri hari ibyifuzo algorithm ubu. Mu byukuri ifite ibintu bigenda. Byihariye kuri wewe. Haracyari iminsi yambere, ariko ngira ngo bifasha gusezerana.
Na none, sinkeka ko bifasha bihagije, kuko ntekereza ko bakeneye ibintu byinshi cyane. Tekinoroji muri yo ubwayo ntabwo ari igisubizo. Ukeneye ibikubiyemo kugirango ubane nayo. Ariko ndatekereza ko niba ufite ibyiringiro byo gusezerana gutwara, ukeneye urubuga runini. Kandi byombi bya Paramount na Warner Bros. ntabwo ari byiza. Ntabwo bahanganye aho Netflix yari imaze imyaka itatu cyangwa ine.
Ibanga rito ryanduye ntawe uvuga ni uko iyo urebye kuri platform ya Netflix ubungubu, iba ifite imbaraga rwose. Nta rubuga rwashyizweho. Irahinduka rwose ukurikije igihe cyumunsi nuburyo uyikoresha. Ni urubuga ruhoraho. Izi sosiyete zose, harimo na Paramount, ziragerageza kubaka uko Netflix yari imeze mu myaka itatu cyangwa ine cyangwa itanu ishize. Yego.
Ndashaka kuvuga, fungura porogaramu iyo ari yo yose. Ntibashobora no gukora ibihangano bitwikiriye amashusho. Birashaje cyane ukurikije uko tekinoroji yibi bigo aribyo. Kandi rero ndatekereza ko kumenyekana kuri Paramount ari uko dukeneye guhuza ibi byose mbere.
Kandi na none, ndatekereza ko kimwe mubinini kivuga kuriyi transaction yose ,, igicu cya Oracle gishobora gukemura iki? Kuberako ntizera, kandi uransuzuma niba nibeshye kuriyi, ariko sinizera ko hari umuntu uri mumwanya wibitangazamakuru ukoresha Oracle Cloud. TikTok irakora, ariko iyo ni videwo ngufi. Kugendasiporo, gutambutsa ibyabaye, amakuru, na TV bizima - ntamuntu ukoresha igicu cya Oracle. Iyi igiye kuba isosiyete yambere yigeze gukoresha igicu cya Oracle kubwiyi ntego. Kandi barabikora muriyi mpeshyi kuri Paramount, hanyuma, biragaragara, nakeka ko icyi gitaha kuri Warner Bros. Bavuga ko bizihuta 50 ku ijana mugice cyigiciro kirenze igicu cya Google na Amazone.
Amaso yose agiye kuba kuri Oracle. Ndashaka kuvuga, Nzi neza ko ushobora kugira abashyitsi kuri, Oracle irashobora gukora ibi koko? Bizaba ikibazo gikomeye nikintu gikomeye cyo kureba.
Yego. Kandi na none, ngira ngo uburambe turimo kubona mugihe Oracle igerageza kuba umukinnyi ukomeye wa hyperscaler muri AI kandi mugihe Oracle igerageza gukoresha urubuga rwa TikTok, urashobora kubona ingendo. Biragaragara gusa aho ingendo ziri. Wavuze Netflix iri imbere. Ubwubatsi bwa Oracle burashaje kuruta ubwubatsi bwa buri wese muburyo bwihariye. Mfite amatsiko menshi. Ntekereza ko ibyo ari ibibazo bikomeye.
Bizeye ko Oracle ishobora kubikora. Ahari ibi nabyo bivuga impamvu iyi transaction ibaho, sibyo? Nk, “Hey, niba Oracle ishobora gukora ibi ikerekana ko ishobora kubigeraho, kabone niyo haba hari ububabare bugenda bwiyongera, barashobora gutangira gukurura abandi bakinnyi kurubuga rwabo?” Nta gitekerezo mfite, ariko ndakeka ko ahari ahari ikibazo gifunguye.
Iburyo. Ariko abandi bakinnyi babiri ku gipimo cyakwimura urushinge kuri Oracle ni Netflix, ifitanye isano cyane na AWS, kandi sinkeka ko itazigera iva AWS, na YouTube, kubera impamvu zigaragara cyane, ntabwo izava muri Google. Urashobora gukusanya ibintu bito bito kwisi, kandi akazi ka AI karacyakomeza kuba igice kinini cyinyungu zawe.
Ubundi rero, impaka hano kuri Oracle zose zisa nkizishira, "Nibyiza, David numuhungu wa Larry," kandi birashoboka ko aribyiza. Nkuko wabivuze, birashoboka ko ari umutungo wigikombe gusa. Ariko iyo uvuze umusaruro wibirimo uzamuka muburyo bunoze kubera AI, iyo ni impaka nziza, sibyo? Turi ku giciro gito.
Iyo uvuze ibijyanye n'ikoranabuhanga, biracyari impaka zingirakamaro. Hanyuma ukagera kubucuruzi. Kandi kwamamaza byunvikana nkigiciro cyiza, kuko guca mwisi aho usanga ibintu bigenda byiyongera kubirimo ukavuga uti: "Reba iki gitaramo, ntabwo aricyo," binyuze mubucuruzi byonyine bisa nkibidashoboka.
Sinzi neza uko ubikora. Kandi amafaranga ushobora gukoresha kugirango abantu bafungure iyi porogaramu nshya kandi bamarane igihe kinini kugirango barebe IP nshya, ikibazo gishya, hamwe na IP ihari, bisa nkaho ari byinshi kuburyo byanze bikunze byanze bikunze ingaruka zose ukura mubikorwa byikoranabuhanga. Ntabwo nshobora gukora iyo mibare.
Warner Brothers na Paramount mubyukuri ntabwo ari byiza cyane kwamamaza ibicuruzwa byabo ubwabo. Bombi mubyukuri bashingira kubindi bigo kugirango bakore ibyinshi mubikorwa byabo. Bombi bashingira kumiyoboro ya Amazone cyane. Paramount ndetse irenze iya Warner. Ariko igice kinini cyabafatabuguzi babo baba kumiyoboro ya Amazone.
Wibuke, iyo uri kumuyoboro wa Amazone, Amazon ikora marketing. Ntabwo ukoresha porogaramu yawe. Ndashaka kuvuga, ushobora kwinjira muri porogaramu yawe, ariko abantu benshi bakoresha gusa porogaramu ya Amazone Prime Video bakareba HBO yabo. Barimo kureba Pitt kuri Imiyoboro Yambere, cyangwa bareba 1883 kuri Imiyoboro Yambere. Ntabwo bigeze bakoresha porogaramu zabo. Ndibwira ko kimwe mu bibazo bikomeye, binini bitarimo kwitabwaho bihagije mu bijyanye n’ikoranabuhanga ndetse no mu bitangazamakuru muri iki gihe ni ukumenya niba David Ellison n'itsinda bagiye kuvana muri aya mangazini, haba mu bubiko bwa Amazone cyangwa mu bubiko bwa Roku. Ndetse Google ifite Imiyoboro Yambere Youtube.
Amaduka yimiyoboro yagiye akemura ikibazo wavuze. Nukuri biragoye kubona abiyandikisha. Birahenze cyane kandi biragoye. Kandi bashingiye kuriyi mangazini, kandi Amazone yubatse ubucuruzi butangaje. Ndabaha inguzanyo nyinshi. Ndashaka kuvuga, kuba Apple TV Plus ari umuyoboro wambere bikwereka byinshi byahindutse mumyaka itanu cyangwa itandatu ishize, nuburyo bigoye guteza imbere ubucuruzi bwamashusho. Ariko niba uri Ellison, ninde udakoresha ububiko bwumurongo?
Hano hari ibigo bibiri bidakoresha ububiko bwumuyoboro: Netflix na Disney. Niba uri Ellison ukaba ushaka gufatwa muri iyo echelon yo hejuru, ibyourwego rwo hejuru, ufite ubutwari bwo kujyayo wenyine? Ndibwira ko ibyo bizaba ikimenyetso kinini cyerekana uko ibyifuzo bye ari binini. Ese koko yiteguye gusohoka? Nkuko wabivuze, birahenze cyane gusohoka no kwisoko no kugumana. Kandi na none, ntabwo ari ukubona abiyandikisha gusa. Ugomba kuba ufite ibintu bihagije hamwe nubuhanga bwiza buhagije kugirango abantu bagaruke buri munsi. Bitabaye ibyo, barikanga.
Umwanzi wu bucuruzi ni akajagari. Byarasekeje, ngira ngo kimwe mubintu Netflix yashimishijwe cyane mugihe barebaga kugura Warner Brothers ni uko batangajwe nukuntu churn yari hejuru mumasoko yose kwisi yose kuri HBO. Rero, icyo nikibazo kinini.
Iburyo. Kuberako abantu biyandikisha kumurongo umwe, hanyuma bakagenda. Umukino wintebe urarangiye, ndagiye.
Ikosore. Nicyo kibazo. Ibi bikomeza kugaruka kukibazo kimwe cyibanze. Nibyo, algorithm. Nibyo, ikoranabuhanga. Ariko ntabwo bihagije. Ntabwo bihagije kugirango ukomereze aho. Ntushobora kwibizwa mwisi ya HBO Max. Ntushobora kwibizwa mwisi ya Paramount Plus. Nibikoreshwa byoroshye. Kandi reba, igihe bamaranye imibare irerekana ko.
Ibyo byose wabivuze murwego rwa kabili, amakuru, na siporo. Amakuru na siporo nabyo birakomeye bidasanzwe. Abantu bakomera kuri ibyo bintu. Bazahuza byukuri mugihe cyibyo bintu. Ibyo birashobora kugabanuka kuri TV kumurongo, ariko urashobora kubona Netflix ishora imari muri videwo nzima, ndetse na YouTube. Numva igihe cyose tuganiriye numuntu wese kuri YouTube, bameze nka, "Ugomba kujya kubaho gusa."
Mugihe wunvise iyi podcast, Oscars izaba yarabaye.
Yego. Kandi YouTube yashoye imari muriyo.
Mu myaka itatu, Oscars igiye kuba kuri YouTube. Yego rero, vuga kubyabaye bizima.
Igice kinini cyamasezerano ya Paramount Netflix atashakaga ni CNN, kandi CNN iracyakomeye. Hano hari intambara muri Irani. Nigihe CNN yerekana agaciro kayo kuri buri wese. Ko bagiye gusa-
Ntabwo nemeranya, Nilay. Ndashaka kuvuga, abareba-ubwenge, oya.
Nibyiza, iki nigihe ubishaka, sibyo? Intambara y'isi yose.
Intambara cyangwa nta ntambara, ntamuntu ureba CNN. Imibare ni umuzimu wimbere yabo. Ubucuruzi bwa CNN burimo guhinduka mumaso yawe.
Nibyo. Reka ntange impaka kubyerekeye agaciro ka CNN.
Nibyo.
Kandi reba, Nkoresha icyumba cyamakuru. Mfite ibyiyumvo byinshi kubyerekeye ubucuruzi bwo gukora amakuru. Niba ushaka gukwirakwiza ibintu kumubare munini wabantu, wajya kuri YouTube gusa. Ushira ibintu kuri YouTube gusa. Dushyira ibintu byacu kuri YouTube. YouTube ntacyo ikwishura. Muburyo bwiza, ntushobora gukora ubucuruzi kumadorari yubufatanye ya YouTube.
Bakwishura shekeli nkeya. Urabona amafaranga make muri yo.
Gitoya. Ariko sinzi uwashizeho YouTube numwe umeze nka, "Nshobora kubaho no gupfa kuri YouTube yonyine."
Birashoboka Bwana Beast.
Oya, Bwana Beast yatakaje amafaranga kuri YouTube wenyine. Amafaranga ye yose ni kwamamaza -
Shokora?
Yego. Yabimenye. Kandi igipimo cye kiri hejuru kuburyo ntamuntu numwe ushobora kwishyura ibicuruzwa bye. Yagombaga rero kwimukira mubicuruzwa bifatika kugirango ashobore gucuruza ibicuruzwa bye ku gipimo gihagije kuko nta muntu washoboraga kugura ibiciro byamamaza yashakaga kwishyuza. Nibintu bidasanzwe, ibindi byose bya PhD theisis ya episode.
(Aseka) Komeza.
Ariko ntamuntu numwe ushobora kubona amafaranga kuri YouTube wenyine. Niba ushaka kuyobora icyumba cyamakuru ku gipimo cya CNN, muri byo hakaba harabura bake ku isi muri iki gihe, kandi bigenda biba bito, ukeneye andi mafaranga yo kubikora. Ntushobora gukwirakwiza ibintu byose kuri YouTube.
Ahari niba CNN yarakwirakwije byose kuri YouTube, byagira abantu benshi cyane. Rero, barumiwe mugukwirakwiza puzzle wenda ntamuntu numwe uzigera akemura. Keretse niba ufite inyungu zihagije zo gukwirakwiza, ntushobora gukoresha ikintu kingana na CNN. Iyi niyo mpamvu ubucuruzi bwabo bugabanuka, kuko kugirango ujye kubona CNN, ugomba rwose kureba umugozi wumurongo, kandi ntamuntu uzongera kubikora. Kandi icyo kintu kiri munsi yigitutu kinini.
Ellison yashakaga ubu bucuruzi. Yabaye nka, "Ngiye kugura ibintu byose. Ngiye kugura ubucuruzi bw'umurongo." Umutungo umwe gusa ufite agaciro ni CNN. Yatanze amasezerano avuga ko impinduka zikomeye zizaza muri CNN, muri White House, ariko muri Irani hari intambara.Abashoramari be bagiye kuba Uburasirazuba bwo hagati, birasa. Ibyo byose bisa nkibisubizo ni ukurangaza cyane ibibazo umaze gushyira mubucuruzi bwibanze. Kuki ugomba gufata ibyo?
Ndibwira ko wabuze impamvu nyamukuru yatumye bagura umutungo wa TV umurongo. Hariho impamvu zibiri. Imwe, barizeraga rwose, kandi ndatekereza ko amaherezo byagaragaye ko aribyo. Nibo bonyine bafite ubushake bwo kugura iyo mitungo iteye ubwoba. Iyi ni umutungo muto. Nibwira ko nshobora kuvuga shito, sibyo?
Iyi ni umutungo muto. Nta wundi muntu ku isi washakaga kugura iyo mitungo. Igihe rero Comcast na Netflix barebaga ibi, kuko uribuka ko ufite abapiganwa batatu neza, bashakaga kugura studio no gucuruza neza. Ntabwo bashishikajwe nubucuruzi bwumurongo wumurongo wisi. Ellison rero yatekereje ko yiha inyungu mugura umutungo ntawundi wifuzaga. Ariko hariho ikindi gice cyibi. Subira aho twatangiriye kare cyane kuriyi podcast, twavugaga kubyerekeranye nubucuruzi. Ko aribwo buryo bwiza cyane bwo kugura. Urimo uzunguruka inshuro zirindwi. Hano hari toni yimyenda muriki gikorwa.
Imiyoboro ya kabili y'umurongo, nubwo atari ubucuruzi bwiza, ita amafaranga menshi. Rero, bari mu kugabanuka kwisi. Ellison n'ikipe ntibabihakana. Iyi ni umutungo ugabanuka kwisi. Bakeneye ayo mafaranga. Imibare kuriyi transaction mubyukuri ntabwo yakora idafite iyo mitungo. Ntushobora kwihagararaho kuriyi nzira utaguze iyo mitungo.
Kandi rero, ndatekereza ko bisa cyane no gukemura ikigereranyo cy'imibare no kumenya ko ugomba kugira iyo mitungo, wongeyeho ko, "Hey, waba uri mu mwanya mwiza wo kugura iyi sosiyete kuko Netflix itabashakaga." Kandi rero, mubyukuri, ntekereza ko ubushake bwabo bwo kugura byose bwabafashije ugereranije na Netflix.
Ndashaka kuvuga, bisa nkaho bitabafashije kuko Netflix yari yatsinze, kugeza igihe ubuyobozi bwa Trump bwabigizemo uruhare.
Reba, iyo niyo nkuru nabonye rwose abantu bavuga. Ntabwo ntekereza ko iyo ari yo mpamvu yatumye aya masezerano atandukana. Ubuyobozi bwa Trump bwashoboraga kubarega. Wibuke, subira inyuma gato mugihe. Ubuyobozi bwa Trump bwagerageje guhagarika AT&T kugura Time Warner. Kandi mubyukuri, yagiye mu rukiko, kandi dushimire, turacyari igihugu cyamategeko, nkuko mugenzi wanjye Walt Pisik akunda kubivuga.
Kandi amaherezo, ninde watsinze? Igihe Warner na AT&T. Ubucuruzi bwanyuze kuri guverinoma, kandi mubyukuri kurwanya DOJ, biragaragara, ikirego. Kandi rero ndatekereza ko Netflix yaba yatsinze kandi amaherezo yashoboraga kubona ubu bucuruzi, kuko nta monopole yari i Netflix. Ariko uzi iki? Ntacyo bitwaye. Netflix yagiye. Kandi ndatekereza ko Ellison, kuba yiteguye kugura ibyo byose, byari akarusho, kandi amaherezo yagennye inama y'ubutegetsi.
Reka nkubaze ibibazo byamayeri kubyerekeranye nibizakurikiraho muri aya masezerano. Noneho ndashaka kubikuza, igitekerezo kimwe rero cyo kuzinga, kuko tumaze kubikoraho inshuro nyinshi, kandi mfite amatsiko yo kubifata.
Ariko mu mayeri, Ellison yagaragaye kuri tombora ya Warner, maze agira ati: "Iyi yabaye inzira y'imivurungano, ariko birarangiye." Natekereje muri njye nti: "Ntabwo byarangiye." Ubuyobozi bwa Trump bushobora kashe-kashe, ariko leta zimwe zigiye kurega. Umuryango w’ubumwe bw’ibihugu by’i Burayi ufite igitekerezo cyo kwibumbira hamwe bitandukanye cyane n’ubuyobozi bwa Trump.
Ni iki gikurikiraho? Byarangiye, cyangwa tugiye kurwana?
Reba, Njye natungurwa niba iki gikorwa kitarangiye. Na none, sinkeka ko hano hari ibibazo byihariye. Haba hari ibintu byinshi biteye ubwoba kuri Hollywood bihuza sitidiyo ebyiri, kandi hagiye kubaho kumena amaraso kumurongo wa kabili?
Yego. Hagiye kubaho kwirukanwa bangahe?
Umuyoboro wa kabili? Reba, mubyukuri, reka nkubaze ikibazo. Utekereza ko abantu bangahe bakora muri CNN uyumunsi kwisi yose?
Ibihumbi mirongo nibyo nkeka.
Oya, ibyo ni byinshi cyane - abantu 3.000.
Nibyo.
Ibihumbi bitatu. Ndakeka yuko mumyaka ibiri nyuma yiki gikorwa kirangiye, iyo mibare izaba itarenze kimwe cya kabiri. Bagiye guteka CNN gusa. Bizaba ubucuruzi bwinshi, buto cyane kurenza uko.
Uratekereza ko bagiyekuyizunguriza mu makuru ya CBS?
Biragoye. Hariho ibibazo byubumwe. Ndashaka kuvuga, Les Moonves yakundaga kuvuga kubyerekeye guhuza CBS na CNN. Abantu batekerezaga ko ibyo bizaba imyaka myinshi. Ubumwe bw'abakozi ni ikibazo kinini; umwe kuba ubumwe undi ntabwo. Noneho, uko ibyo bigenda nuburyo uhuza ibyo, ndababwiza ukuri simbizi. Noneho, tuzareba.
Ariko reba, ngira ngo iyi transaction irangiye. Ntabwo ntekereza ko hari inzira igenga guhagarika iki gikorwa. Ariko ikibazo nyamukuru, gisubiza ikibazo cyawe, kirangira vuba? Paramount yibwira ko ibi bizarangira mbere yukwezi kwa Nzeri. Ndibwira ko uburyo imigabane icuruza, hamwe nimibare ibiri ikwirakwira aho $ 31 iri, byakubwira abashoramari bafite impungenge ko iki ari Q4 cyangwa se Q1 2027. Kandi rero, igihe ibyo bifata kugirango bifunge biracyari ikibazo cyimpaka zikomeye.
Iburyo. Ndatekereza ko leta zigiye gutera urusaku rwinshi no gukuramo bimwe, cyane cyane California.
Ariko ibyo byemewe ni ibiki? Ni ubuhe buryo watanga hano?
Ndashobora gutekereza kumurwi. Ndatekereza ko Californiya ishaka kwemeza ko itsinda ryabakozi riguma muri Californiya, kandi ntirihinduke umurimo wa AI. Ndibwira ko bazabona uburyo bwo gukuramo ubwo bwumvikane.
Ndibwira ko hari ibibazo byinshi byerekeranye no kumenya niba bagiye gufunga ubufindo, bakomeza kubivuga, ariko ntibigera bemeza neza ko batazafunga kimwe cyangwa bibiri muri tombora ya Paramount cyangwa Warner. Abantu benshi bakora kuri iyo tombora. Hano hari byinshi ushobora gutandukana.
Ntabwo wafunga byinshi. Niba udashaka gutunga ubufindo bubiri… Ndashaka kuvuga, yego, numvise inkuru zo kubaka parike yibanze kuri imwe murimwe. Ariko ubireke kuruhande, hariho ibigo byinshi biri muri uyu mwanya byakunda imwe. Ndashaka kuvuga, Netflix yifuza gutunga studio nyinshi.
Yego.
Nta gushidikanya kuri byo. Niba rero hari sitidiyo yagurishijwe, sinshidikanya ko umukinnyi uri hejuru kandi uza yifuza gutunga sitidiyo kuko ari amikoro make. Ndatekereza rero ko ikibazo nyacyo ari niba gusa batagurishije byinshi, barabikomeza, mubyukuri bakomeza gukora firime nyinshi nkuko babivuga?
Noneho, reba, igisubizo cyukuri kigomba kuba niba ukora cyangwa udakora firime za firime. Ugomba gukora ibintu byinshi birenze Paramount na Warner Bros. hamwe gukora. Niba ushaka kuba umukinyi mugutemba, ugomba kuba urimo gukora inshuro ebyiri ibirimo. Noneho, birashoboka ko atari ibyo byose muri Californiya. Netflix byose bijyanye nibirimo kwisi. Barimo kubaka studio nini muri New Jersey.
Ndibwira ko ibi bitaribyo kubika imirimo yihariye muri Californiya kuruta kumenya niba hagiye kubaho igitutu kinini mubirimo. Paramount ivuga ko hazabaho. Bakeneye gukora ibintu byinshi birenze ibyo bakora uyu munsi. Noneho bagomba gushyira amafaranga yabo aho umunwa wabo uri.
Dore ikindi kibazo cyanjye cyamayeri kuri ibi byose. Tom Cruise akora Mission Ntibishoboka. Akora firime ya Top Gun. Yabikoranye na Skydance imyaka myinshi. Nzi neza ko yishimiye cyane kugira umufatanyabikorwa ukomeye muri studio muri David Ellison. Ntabwo yemerewe kurasa umuntu wese ugaragara nkumushinwa muri izo firime kuko iryo ni isoko rinini kuri ziriya firime. Iki kimaze imyaka myinshi ikibazo cyintambara yumuco. Dukora ibinini binini, kandi birashoboka ko turi kumusenyi kuruhande kugirango twirinde kubabaza abashinwa.
Aba bashoramari bagiye kuba uburasirazuba bwo hagati. Ninde Tom Cruise ugiye kurasa muri izi film? Kuberako ibyo bisa nkikindi kibazo gishyushye cyumuco wintambara umuryango wa Ellison urimo.
Ukuri ni, umwe, ntibazigera batanga ibisobanuro kubashoramari bagiye. Ntabwo rero tuzi igisubizo cyibyo. Reka turebe abashoramari abo ari bo. Tuvuge ko, aba bashoramari nta miyoborere cyangwa ubushobozi bafite bwo gutora ikintu icyo ari cyo cyose cyangwa bafite uruhare.
Niba bafite imbaraga zoroshye biragaragara ko ari ikibazo cyimpaka nyinshi nzi neza ko abagenzuzi bazagira umunsi wumurima hamwe. Ariko, reba, umunsi urangiye, hari ibintu byinshi bigomba kuremwa. Hano hari ibintu byinshi bidafite ikibazo na kimwe uvuga.
Ndavuga gusa muri Top Gun: Maverick, asanga F-14 idakoreshwa kuri base.
Nibyo.
Hariho igihugu kimwe gusa F-14 idakoreshwa yicaye kuri base. Ndabona rwose ko ushobora kwerekana iki kibazo kuri CNN, kandi ngira ngo byinshiabantu berekanye iki kibazo kuri CNN, ariko niba ushaka ibibuza Ellison asa nkushaka, mubyukuri urimo winjira muri geopolitike mubundi buryo bwihariye.
Nibyo.
Kandi urashobora kugira abashoramari shingiro badashaka ko ubyinjiramo muri ubwo buryo.
Reba, Ntabwo ntekereza ko abashoramari bitaye kuri geopolitike nkuko bita kubintu bimwe, mubyukuri bikura ubu bucuruzi. Impaka ziva mubashoramari mubyukuri nikintu kimwe. Twese tuzi ko ibigo bifite ibinure, kandi birashobora kugabanya toni yikiguzi. Abantu bose barabigaragaje. Icyo ntamuntu numwe wagaragaje nuko ushobora rwose gutera imbere, urambye utezimbere ubucuruzi.
Nibyo abashoramari bashaka. Urashobora gukora ibintu byiza abantu bifuza kubona, bigatwara abafatabuguzi, biganisha ku bucuruzi bwiza bwigihe kirekire bushobora gutsinda isenyuka ryubucuruzi bwumurage utunze, udashobora kugira icyo ukora? Ntushobora-
Yego.
Ntabwo ntekereza ko uzabona abantu benshi bajya kumikino. Ntabwo uzabona abantu benshi kwiyandikisha kuri TV umurongo. Ntushobora gukemura ibibazo bikabije muriyi nganda ubungubu. Ikibazo niki, urashobora kubaka ubucuruzi bushya bunini kandi bukura vuba kuburyo burenze ice cube ishonga? Nicyo kibazo cya mbere.
Aha rero niho nshaka kurangirira. Iki nigitekerezo kinini twagiye tuza muri iki gihe cyose. Iyo uvuze ubucuruzi bunini busenyuka, igitekerezo cyanjye nuko isaranganya ryabo ryasenyutse. Byose byarangiye kurubuga rwo gukwirakwiza ahanini bitaguhemba amafaranga.
Netflix ni urubuga rwanyuma rwo gukwirakwiza rwishyura ibiciro biri hejuru kubirimo. Ibindi byose ntacyo biguhemba. YouTube irashobora kukwishura amadorari abiri kuko yatangiranye na progaramu ya creator, kandi ntibashobora kuzimya. Ariko Ikabutura ya YouTube yishyura igipimo ntakintu nakimwe.
Meta ikwishura zeru.
Yego. Instagram ikwishura zeru.
Zeru, mubisanzwe.
TikTok, birashoboka.
Kandi uracyashyiraho ibirimo. Nicyo gice cyiza kubyerekeye.
Kandi buri wese aracyabikora. Hano hari ingabo zingimbi zigiye gukora kubuntu, kandi nibyo urwanya, uko byagenda kose. Abantu benshi bashakishije uburyo bwo kubaka ubwoko butandukanye bwubucuruzi muri ibyo bidukikije, bimwe bikaba bipima, ndetse n’uburyo umusaruro wiyongera. Hano hari isanzure y'ibiganiro kuri YouTube ubu byashakishije uburyo bwo gukora ikintu gisa nikiganiro cyijoro cyatinze hamwe nuburyo bwibiciro muri ubwo bukungu mugihe kugabura bitaguha amafaranga.
Umuntu wese yabikemura ate? Nigute dushobora kubona firime mugihe nshobora gufungura TikTok nkabona benshi mubagabo beza bake kubusa? Gusa ntabwo bisa nkibyingenzi mugihe nshobora gufungura Instagram, kandi ubujura bwa IP burakabije kuburyo abayikora bakora amashusho ya AI hamwe nibyamamare ibumoso niburyo. Ntabwo bisa nkibyingenzi, kandi ntanumwe ubifunga. Ikibazo cyo kugabura ni kinini.
Uvuze ukuri. Kurundi ruhande, mubyukuri ni igisubizo cyoroshye. Kora ibintu abantu bashaka kubona. Ndashaka kuvuga, reba KPop Abahigi. Birashoboka ko atari firime itangaje cyane mubuhanzi wigeze ubona. Ariko urema ibirimo bifite umuziki mwiza, kuvuga inkuru zishimishije, ikintu gishya kandi gishya gisa nkicyo babonye mbere, kandi wagize hit yari firime nini yumwaka ushize ku ntera nini. Ntabwo wigeze ukinira muri firime. Nibyo, nzi ko byari muri firime za firime muri wikendi ebyiri-
Najyanye n'umukobwa wanjye. Byari-
Kugeza ubu, filime nini yo mu 2025 yari firime ya Netflix. Nicyo kintu Hollywood rwose itigeze imenyera. Reba, impamvu yari nini nkuko byari bimeze, ndizera ko byanze bikunze, firime yari nziza kandi ibyo byose, ariko mubyukuri ndatekereza ko YouTube, imbuga nkoranyambaga, na Spotify byagize uruhare runini muguhindura ibirimo kandi byihutisha kugera.
Ndashaka kuvuga, ngira ngo ibyo ni bimwe mubintu mubona. Hits ziragenda ziba nini kuruta mbere hose. Ikibazo nuko ari mbarwa kandi kure. Impamvu Netflix yatsinze kurusha abandi bose nuko bafata amafuti menshi kubitego. Kandi rero, ibi byose bigaruka niba Ellison ashaka gutsinda, agomba gufata amafuti menshi kubitego, kuko ubu ni ubucuruzi bukomeye, ariko urashobora kugira intsinzi.
Yego.
Wowegusa ugomba gufata amafuti menshi kumugambi no gukora toni yibirimo bituma abantu basezerana burimunsi.
Nibyiza, Mukire, ndumva wowe kandi ngiye kuvuga kuri aya masezerano kuko ahinduka mubyemezo hanyuma akica inshuro nyinshi, inshuro nyinshi mumyaka iri imbere. Urakoze cyane kuba uri kuri Decoder.
Urakoze kumbona.
Ibibazo cyangwa ibitekerezo kuri iki gice? Mukubite kuri decoder@theverge.com. Turasoma rwose imeri!
