Lero, tiyeni tikambirane za mgwirizano waukulu wa Paramount-Warner Bros. Discovery.
Mgwirizanowu ukhoza kukonzanso zofalitsa zonse ndi zosangalatsa ngati zitseka. Izi zikadali ngati, zomwe tibwereranso - pakali pano wamkulu wa Paramount David Ellison akuchita ngati watsala pang'ono kumaliza atapambana pa Netflix, yemwe adachoka pambuyo pa zomwe zimawoneka ngati zatheka.
Pali zambiri zomwe zikuchitika pano, kuphatikiza funso lalikulu lomwe ndakhala nalo m'nthawi yonseyi: Chifukwa chiyani wina angafune kugula Warner, yomwe yapha munthu aliyense wopeza yemwe wakhalapo kwazaka zana zapitazi? Ndine wotsimikiza: choyamba AOL, kenako AT & T, kenako Discovery - anthu ambiri ayesa kusintha chuma chawo mwa kupeza Warner Bros. Nanga n’cifukwa ciani? Chifukwa chiyani - ndipo chifukwa chiyani tsopano?
Pafupifupi olembetsa, musaiwale kuti mumatha kugwiritsa ntchito Decoder mosatsatsa kulikonse komwe mungapeze ma podcasts. Mutu apa. Osati olembetsa? Mutha kulemba apa.
Kubwerera mu Januwale, ndinapempha Puck's Julia Alexander kuti andiyendetse maganizo a Netflix, ndipo lero ndikukumba Paramount ndi Rich Greenfield, katswiri wazofalitsa ndi zosangalatsa komanso woyambitsa nawo kampani yofufuza LightShed Partners. Mundimva ndikufunsa Rich zambiri za kapangidwe ka mgwirizanowu, ndi njira yomwe ikuyenera kuthandiza David Ellison kulipira. Koma palibe kubweza manambala: Paramount ndi yaying'ono pafupifupi 40 kuposa Netflix ndi kapu yamsika, komabe idapereka 30 peresenti yowonjezera kwa Warner Bros.
Simufunikanso mbiri yakale yazachuma kuti muwone chithunzi chachikulu apa: Pakatikati pake, mgwirizano uwu ndi wangongole - ngongole zambiri. Paramount ikubwereka mabiliyoni mabiliyoni a madola kuti izi zitheke. Palibe paliponse pafupi ndi ndalama zomwe zimafunikira kugula Warner pamtengo womwe adapereka kuti awopsyeze Netflix.
Ndalama zina zambiri zimachokera kwa abambo a mabiliyoni a David Ellison, a Larry Ellison. Chuma chake chimadalira pafupifupi masheya ake a Oracle. Uwu ndiye katundu womwewo womwe umamangidwa kuti ukhale wabwino komanso woyipa kwambiri ndi AI hype. Nanga ndichifukwa chiyani a Larry Ellison ali wokonzeka kugulitsa masheya ake opindulitsa a Oracle pamakampani azofalitsa nkhani? Ndipo, ndendende, dongosolo la David Ellison ndi chiyani pano, kuwonjezera pakuchepetsa ntchito zambiri ngongole ikabwera?
Zachidziwikire, a Ellison akuganiza kuti atha kuchita bwino pomwe ena ambiri alephera - ndipo akuganiza kuti AI ili ndi chochita ndi mapulani awo. Koma Paramount sichingakhale kampani yoyamba kuphedwa ndi mgwirizano wa Warner, ndipo mwina sichingakhale chomaliza.
Chabwino: Rich Greenfield wa LightShed Partners pa mgwirizano wa Paramount kugula Warner Bros. Apa tikupita.
Kuyankhulana uku kwasinthidwa mopepuka kuti ikhale yayitali komanso yomveka bwino.
Rich Greenfield, ndinu oyambitsa nawo komanso katswiri pa LightShed Partners. Takulandilani ku Decoder.
Zikomo pokhala nane.
Ndikumva ngati takhala nthawi yayitali tikulemba ndikutumizirana zinthu mozungulira. Ndizosangalatsa kulankhula nanu, makamaka za Warner Bros./Paramount, komwe ndikuganiza kuti muli ndi chidziwitso chakuya ndi ukatswiri. Nali funso langa loyamba kwa inu. Lingaliro langa, litha kukhala lingaliro lalikulu lomwe ndili nalo pamakampani onse ofalitsa nkhani, mwina makampani onse a telecom, ndikuti mukagula Warner, mumadzipha nokha. Ndipo komabe aliyense amafuna kugula Warner. Chifukwa chiyani makampani samamvetsetsa kuti kugula Warner ndi komwe kumabweretsa kufa mwachangu komanso mwachangu?
Ndikutanthauza, chifukwa mukubwerera ku AOL-
Ndidagwira ntchito ku AOL pomwe amachoka ku Time Warner. Ndikukumbukira izi momveka bwino.
Kunena chilungamo, AOL ndichomwe chinafa, osati Time Warner.
[Akuseka] Ayi, Time Warner amalimbikira, ngati zombie yomwe idzaphanso. Idzachitanso. Ngakhale zitatha izi, ndikutsimikiza.
Ndizopenga kuti katunduyu wagulitsidwa kangati. Ndikuganiza kuti ndizabwino kuti kuphatikizana ndi kampaniyi kwakhala kupsompsona kwa imfa. Mwachiwonekere, banja la Ellison likufuna kutsimikizira kuti sizowona.
Tawonani, ndikuganiza zenizeni ndikuti bizinesi iyi ikusintha kwambiri. Liwiro la kusintha kwa ma TV likuyenda pamlingo wodabwitsa kwambiri wabizinesi yomwe, ngati mutabwerera m'ma 90s, ngati maukonde a chingwe anali bizinesi yabwino, yolimba, bizinesi ya studio yamakanema ikukula, ndipo mayiko ena analikuphulika. Ganizilani pamene tili tsopano. Linear TV ikufa.
Inde, masewera ndi nkhani zikuyendabe bwino kwambiri. NFL ndi katundu wodabwitsa. Masewera ndi nkhani zili bwino. Koma kanema wawayilesi wamakanema, anthu omwe akutimvera pa podcast iyi sapita kwawo ndikuwonera pulogalamu yomwe amawakonda pa NBC Lachinayi usiku, momwe inu ndi ine tidachitira tikukula. Simungaganize nkomwe kuchita zimenezo. Pali zambiri pankhani yotsatsira, osasiya kampani yaying'ono iyi yotchedwa YouTube, yomwe imalamulira nthawi ya TV.
Mukuganiza zopita kumafilimu. Ganizirani za bizinesi yamakanema. Opezekapo atsika ndi 27 peresenti kuchokera ku mliri usanachitike, ndipo ndiko kuofesi yamabokosi. Mitengo yamatikiti yakwera kuposa 25 peresenti. Zowonadi, matako okhala pamipando ndi otsika ndi 50 peresenti kuposa zaka zisanu ndi chimodzi zapitazo. Izi ndizodabwitsa. Ganizirani momwe bizinesi iliri pamavuto pakali pano.
Ndiye mugulenji? Ili ndi funso langa lalikulu. Pali mbiri yake, yomwe ndikuti kugula Warner kukuphani, ndipo mungakhale ndi lingaliro labwino chifukwa chake sizingatero. Koma mbiri yakale, lingaliro la aliyense ndiloti titenga katundu wa Warner ndikubwera ndi kugawa kwatsopano, ndipo katundu wa Warner apangitsa kugawa kwathu kukhala kwamphamvu. Ilo linali lingaliro la AOL.
Zedi.
Ili linali lingaliro la AT&T. Pansi pamzerewu, womwe unali, kumlingo wina, lingaliro la Discovery, kuti tipanga nsanja yatsopano yotsatsira ndipo kugawa koyendetsedwa ndi katundu wa Warner kudzakhala kopambana. Izo sizigwira ntchito konse. Izi zitha kukhala lingaliro la Ellison. Sizikudziwika. Ndikufuna kubwera ku zimenezo. Kotero pali mbiri kumeneko kuti katunduyu sali bwino kuti athetse mavuto ogawa. Ndiyeno pali zomwe mukukamba, ndi AI pakona. Chifukwa chiyani mumatchova juga iyi?
Netflix inayambitsa kusonkhana mu 2007. Ndikutsimikiza kuti mukukumbukira masiku oyambirira a Netflix akukhamukira. Sindingathe kukuuzani kuti ndi anthu angati omwe angabwere kwa ife ndikuti, "Netflix ayenera kugula situdiyo. Palibe njira yomwe angachitire izi. Izi ndizopenga. Ngati akufuna kukhala enieni mubizinesi iyi, apita kukagula [situdiyo]." Ndipo ndimakumbukira ngakhale ndi Amazon. Ndipo onani, adagula MGM, kuti achite chilungamo.
Koma panali malingaliro omwe adakhalapo kwa nthawi yayitali kuti panalibe njira yoti mungamangire situdiyo yolimba nokha. Ndipo Netflix adachita. Iwo anatsimikizira kuti overpaing kwa talente, kwenikweni kuposa mpikisano. Kumbukirani, iwo amapambana kwambiri HBO ku House of Cards. Ndipo zina zonse ndi mbiriyakale pomanga.
Palibe kukayika mu malingaliro anga kuti David Ellison anapita ku Skydance ndi kugula Paramount. Ndilo gawo la gawo lake mu nthaka. Inali ndi studio yayikulu yaku Hollywood ndipo inali ndi ntchito yotsatsira. Panalidi kuthekera kongomanga. Sanafunikire kugula situdiyo ina ndi gulu lonse lazinthu zina zama TV zopitilira $ 100 biliyoni. Ine ndikuganiza mu malingaliro awo, kumanga izo zikanatenga nthawi. Kutengera mtundu wa Netflix wokwezera ukadaulo, kukweza zomwe zili, kukweza mtengo, kukhala ndi ndalama zambiri kuchokera pakulembetsa kuti mupange ndalama zambiri, flywheel yonse yomwe imapangitsa Netflix kukhala kampani yayikulu yomwe ili lero.
Banja la Ellison silinalole kuleza mtima. Sanafune kuyembekezera ndikumanga pang'onopang'ono; iwo ankafuna kuchita izo mwamsanga. Ndipo njira yachangu kwambiri yochitira izi inali kupezerapo mwayi pamwambo wa banja lawo kupita kukagula Warner Bros. Iwo amakhulupirira kuti izi ndizowonjezera dongosolo lawo motsutsana ndi kungotuluka ndikumanga njerwa ndi njerwa. Ndipo tiwona ngati izi zitha kukhala zopambana.
Yang'anani, pali IP yodabwitsa yomwe yakhala mkati mwa Warner Bros. Tsopano, mbali yake ndi yakuti, mudalipira zambiri. Munagwiritsanso ntchito kasanu ndi kawiri. Ngongole kasanu ndi kawiri kuti EBITDA iwonjezere; ndiwo ngongole zambiri zomwe muyenera kuzigwira pazaka zisanu zikubwerazi. Kuphatikiza apo, muli ndi ma TV ambiri am'mizere, ndipo monga momwe timalankhulira kale pa podcast, palibe amene amawonera TV yamzera. Ndipo chifukwa chake mudawononga ndalama zambiri kuti mupeze chuma chomwe chikucheperachepera.
Ine sindine David Ellison. Sindikadachita izi; Ndikadayika ndalama ndikumanga. Sanafune kutero. Iwo sanagwirizane ndi maganizo athu, ndipo anapita kukachita malondawo. Iwo analipira ndalama zambiri kuposa zimene ankayembekezera. Ine kwenikweni ndimaganiza kuti zipita ngakhaleapamwamba, koma Netflix mwachiwonekere adatulutsidwa, ndipo adapeza $ 31 gawo, lomwe likadali mtengo wopenga. Koma mukudziwa chiyani? Iwo amakhulupirira kuti akhoza kupanga masamu kugwira ntchito pa izi, ndipo taonani, nthawi idzanena.
Tiyeni tikambirane masamu kwa sekondi, ndiyeno ine ndikufuna kubwerera ku njira yake. Si ndalama zonse za Ellison, sichoncho? Pali kuchuluka kwa kusagwirizana kukuchitika.
Iwo akanakhoza kugwirizanitsa izo zonse. Zitha kukhala zero Ellison ndalama, ndipo zitha kuphatikizidwa. Tsopano, ife tiribe lingaliro. Tikuganiza kuti ndalama za Middle East zidzakhalabe gawo la izi mwanjira yayikulu. Iwo alankhula za ndalama zambiri zodziyimira pawokha zomwe zikukhudzidwa. Kaya izi zichitika kapena ayi, kapena apereka izi kwa osunga ndalama aku US… kachiwiri, ndikuganiza kuti vuto logwirizanitsa izi pakali pano lili ndi malonda.
Ndikudziwa kuti izi zituluka m'masiku ochepa titalemba, koma pansi pamtengo wa $ 16 pomwe Ellison kapena omwe amagulitsa nawo ndalama akugulitsa, mwachiwonekere akugulitsa pamtengo wotsika kwambiri. Chifukwa chake anthu ambiri amatha kupita m'misika ya anthu ndikumanga malo pamtengo wotsika kwambiri kuposa momwe izi zikuchitika. Ndikuganiza kuti ndizovuta kumbali ya mgwirizano, koma tiwona. Ndili wokondwa kwambiri kuwona momwe maziko oyendetsera ndalama amawonekera.
Gawo lofunikira la chithunzicho, makamaka mu mgwirizano wa Ellison pomwe idakulirakulira komanso kupindula kwambiri, chinali chitsimikizo chochokera kwa Larry Ellison.
Chifukwa chokha chomwe malondawa adapita ku Paramount ndikuti Larry adakwera ndikunena zinthu ziwiri. Choyamba, ineyo ndili pachiwopsezo pazambiri zonse zamalondawa. Ndipo ziwiri, ngati pazifukwa zilizonse phindu ndilokwera kwambiri ndipo mabanki omwe akubweza ngongoleyo sakufuna kulipira ngongoleyo, ndiyika ndalama zambiri kuti ndikonzenso ndekha. Chifukwa chake Larry, bwino, adasintha kusinthaku kuchokera ku Netflix kupita ku Paramount.
Chabwino, nali funso langa pa izi. Iyi ndiye burashi yoyamba ku AI yomwe ndikuganiza kuti ibwera kangapo pazokambiranazi. Ngati ndinu Larry Ellison, chuma chanu ndi Oracle, ndipo Oracle wakhala kampani yosasangalatsa koma yopindulitsa kwa nthawi yayitali. Ndipo mwadzidzidzi zimakhalanso zachigololo chifukwa mumayendetsa ma data ambiri ndi-
Mwina pang'ono zochepa achigololo kuposa miyezi sikisi yapitayo, koma pitirirani.
Zedi. Koma adangopeza zopeza sabata ino. Iwo anachita bwino. Ndikuganiza kuti anthu ambiri amaganiza kuti tsoka likubwera, ndipo adachita mopambanitsa.
Zedi.
Chifukwa chake Oracle akuchita bwino. Ma AI angapo ndi enieni kwa Oracle pamndandanda wanthawi. Chifukwa chiyani padziko lapansi mungagulitse kuchokera ku AI kuchulukitsa kwa stock yanu ya Oracle, yomwe ndi cholowa chanu ndi chuma chanu, kuti mupeze zochulukira zofalitsa ndi ngongole zambiri izi? Chifukwa ndi izi, pokhapokha mutangomukonda mwana wanu kwambiri, sindingathe kulingalira chifukwa china chopangira malonda.
Onani, ndikuganiza kuti zimatengera momwe AI isinthira mafakitalewa. Sindikuganiza kuti AI itanthauza zambiri pabizinesi yapa kanema wawayilesi, ndiye tiyeni tingosiya izi pambali. Koma pali funso lalikulu lotseguka. Kodi AI imapanga studio IP, zomwe zili? Kodi kumapangitsa kuti ikhale yamtengo wapatali kwambiri?
Chosangalatsa ndichakuti, ndimakonda White Lotus. Ndikuganiza kuti chiwonetserochi ndi lingaliro loyambirira, ndipo nkhani zankhani ndizopenga kwambiri. Ndizovuta kulingalira AI akubwera ndi mawonekedwe a Walton Goggins mu lesitilanti. Sindikuganiza kuti AI ibwera ndi lingaliro loyambirira ngati limenelo. Kodi imatha kutengera zinthu zomwe imawona? Zowona. Funso limakhala: Kodi AI itsogolera kupanga zinthu zabwino zokha? Kodi mukuyenera kupita kukagula zinthu zambiri monga studio? Kodi zimangopangitsa kupanga masitudiyo kukhala otchipa? Ngati kanema wamkulu wamba amawononga ndalama zokwana madola mamiliyoni angapo, kodi mungatenge 30, 40, 50, 60 peresenti ya mtengo wake? Chifukwa zambiri zitha kupezedwa kudzera mu AI.
Ndikuganiza kuti sitikudziwa mayankho amenewo. Zomwe zimandidetsa nkhawa, ndikukuwuzani, ndikuti ndikukhulupirira kuti m'dziko lazinthu zopangidwa ndi ogwiritsa ntchito, timathera nthawi yochuluka kuganizira za YouTube. Zomwe zili pa YouTube zikhala bwino kwambiri ndi AI. Palibe kukaikira za izo. Aliyense padziko lapansi azitha kupanga bwino kwambiri kuposa momwe angathere masiku ano. Sewerani ndi aliyense wamitundu lero. Mukuyang'ana koyambirira, ndipo zedi, ndi masekondi ochepa chabe a kanema, koma mkati mwa zaka zitatu, aliyensekukhala wokhoza kupanga chinthu chatanthauzo chenicheni.
Kodi izo zikuchita chiyani? Kodi mphamvu yampikisanoyo ndi chiyani? Kodi zimenezi zimasintha bwanji? Kodi tidzakhala ndi wina wokhala m'chipinda chawo chapansi yemwe angathe kupanga kanema popanda mtengo wogwiritsa ntchito studio? Izi ndi zinthu zomwe zimakhala zovuta kuzimvetsa, koma sizikuwoneka ngati zopanda nzeru pamene mukuganizira za kusintha. Chifukwa chake funso lenileni kwa ine ndilotsimikizika, AI ikhoza kupanga chilichonse chomwe chili mkati mwa Paramount ndi Warner Bros kuphatikiza zotsika mtengo kupanga. Iwo akhoza kupanga zambiri ndi AI, koma mbali yotsalira ya izi ndi yakuti palibe amene akukamba za momwe malo opikisana adzasinthira pazaka zitatu kapena zinayi zotsatira.
Kodi makampani onsewa, sindikunena kuti Paramount, koma kodi ali pachiwopsezo cha zinthu zambiri zomwe simungathe kuzimvetsa? Tikuganiza kuti pali zambiri pa YouTube, koma ngati zomwe zilimo zimakhala zabwinoko kangapo ndipo pali zambiri zomwe zimapangidwira chifukwa ndizosavuta komanso zachangu, zimachita chiyani pamtengo wa chilichonse chomwe chilipo? Izi ndiye nkhawa zenizeni, zomwe zimandipangitsa kugona usiku.
Chabwino. I’m going to ask you a question again, because I think you’ve actually raised the stakes on this question. Ngati ndinu Larry Ellison ndipo muli mu bizinesi ya zomangamanga za AI, ndipo ndicho chuma chanu ndi cholowa chanu ku Oracle, bwanji mungagulitse gawo limodzi la Oracle stock kwa Warner Bros. Discovery, yomwe ingakhale yakufa chifukwa cha AI?
Kufa ndi mawu amphamvu. Sindimakonda kugwiritsa ntchito zakufa kuchokera kumakampani aliwonse awa. Mwina padzakhala makampani ang'onoang'ono. Zachidziwikire, pali mpikisano wochulukirapo, womwe ungafotokozere izi. Ndikuganiza kuti yankho, moona mtima, ndiloti tawona mndandanda - ndipo tilibe nthawi yokwanira pa podcast iyi - ya anthu omwe akufuna kukhala mu malonda a TV, omwe akufuna kukhala mu bizinesi ya zosangalatsa, ndipo akufuna kukhala mu bizinesi ya masewera.
Kodi muli ndi magulu amasewera chifukwa ndi mabizinesi odabwitsa, kapena muli ndi magulu amasewera chifukwa ndi omwe ali ndi zikho? Mosakayikira, pali mbali yamtengo wapatali pa izi. Ndipo kachiwiri, sindikudziwa, sindingathe kukutsimikizirani kuti awa ndi maganizo a Larry Ellison, koma ndikuganiza kuti pali mtundu wa kubetcha pa David. Ali ndi zaka 43, ndipo pali kubetcha kuti wina angachite Hollywood mosiyana.
Nthawi idzawonetsa ngati izi zikuyenda bwino kapena ayi, koma pali chikhulupiriro kuti pogwiritsa ntchito ukadaulo, atha kukwaniritsa zomwe palibe amene adachita. Ndipo ndiwo mawonekedwe amwano kwambiri, koma ndipamene akhala. Akuganiza kuti ukadaulo wawo ukhala wabwinoko kuposa Netflix, kuposa wa YouTube. They’re dumping Google Cloud, they’re dumping AWS. Iwo akusuntha chirichonse ku Oracle Cloud. Kotero mwina ndilo gawo la yankho apa. Kodi pali chinthu chophunzitsira ndi njira yolimbikitsira zomwe Oracle angachite pokhala ndi zonsezi ndi zambiri za ogwiritsa ntchito?
Ndinganene kuti pali lingaliro lanzeru wamba, sichoncho? Kuti teknoloji yonseyi idzagwiritsidwa ntchito palimodzi m'njira yomwe mwinamwake Hollywood inalibe nzeru zokwanira, kapena nzeru zokwanira kuti azigwiritsa ntchito ndalama, ndipo chifukwa chake Netflix anayeretsa wotchi yawo, ndipo chifukwa chake YouTube ikuyamba kuwadya amoyo. Ndipo ndikudziwa kuti mwanenapo mfundo imeneyi nthawi zambiri.
Zedi.
Ndalankhula ndi anthu omwe apanga zowulutsira, ndikudziwa kuti nanunso mwatero, ndipo ali ngati, "Vutoli lathetsedwa kuposa momwe mukuganizira. Palibenso zotuluka muukadaulo waukadaulo wowonera makanema. Pakhoza kukhala zambiri zoti mutuluke pamalangizo, koma mufunika anthu onse kuti atsegule pulogalamuyo kenako ndikutenga malingaliro ndikugwiritsa ntchito nthawi yochulukirapo mu pulogalamuyi kuti izi zitheke kuti tipeze anthu ambiri. Sindinamvepo izi kuchokera kumagulu aliwonse a Ellison ozungulira Warner.
Choyamba, ndikanakonda ndikanatha kubisa zomwe mwangonenazi, chifukwa ndiye chinthu chofunikira kwambiri chomwe aliyense mubizinesi iyi ayenera kumvetsetsa. Izi zonse ndi nthawi yogwiritsidwa ntchito, sichoncho? Zochita zatsiku ndi tsiku. Mumatsegula Instagram tsiku lililonse. Mumatsegula TikTok kangapo tsiku lililonse. Chifukwa chomwe Netflix ndi YouTube zikuyenda bwino monga momwe zilili ndikuti mukabwera kunyumba kuchokera kuntchito, simupeza ngakhale chiwonetsero chomwe chilipo.Mukuyatsa chifukwa mukudziwa kuti musangalatsidwa.
Mumatsegula Paramount Plus chifukwa pali gawo la Yellowstone lomwe mukufuna kuwonera, kapena mumatsegula HBO Max chifukwa gawo latsopano la The Pitt linagunda usiku watha nthawi ya 9 koloko, ndipo mukufuna kuwona gawo latsopanolo. Ndiyeno mumazimitsa mpaka sabata yamawa pamene gawo lotsatira lidzatuluka. Simalo amene umangopita kukasangalatsidwa.
Funso ndilakuti, apa pali kupambana kapena kulephera kwa mabiliyoni ambiri, ngakhale mutataya zambiri, ukadaulo wabwino kwambiri, komanso kutsatsa kwachulukidwe, zomwe ndizomwe dongosolo la Paramount liri, sichoncho? Ndondomekoyi ndikuchita zinthu zonse zitatuzo pazaka ziwiri zotsatira pamene zikuphatikiza Paramount ndi Warner Bros.
Chifukwa intaneti ndi mbiri yakale yopambana-kutenga-zambiri. Sankhani gulu lanu, mukudziwa bwino kuposa ine. Funso ndilakuti, kunena zoona, ngakhale mutachita zonsezi, kodi dziko lapansi lasankha kale opambana? Monga Disney adayesa, sichoncho? Disney anapitadi pa izi. Iwo adawonjezera zomwe zili mulingo wodabwitsa. Panali mndandanda watsopano pa Disney + masabata angapo aliwonse. Panali zambiri, ndipo sizinasunthire singano mokwanira.
Ndipo funso ndilakuti, kodi Paramount angachite zomwe Disney sakanatha? Kodi angagwiritse ntchito pulogalamu yatsiku ndi tsiku? Ndikutanthauza, Prime Video, ngakhale masewera onse omwe adakhalapo, sanakwaniritse izi. Ndikunena zoona, Nilay, sindikutsimikiza kuti ndizotheka, chifukwa anthu asankha nsanja zawo. Makhalidwe awo ndikuti amatsegula Netflix kapena amatsegula YouTube. Kodi mungawapangitse kuti atsegule Paramount tsiku lililonse? Kodi mungachite zimenezo? Sindikudziwa.
Mwatchula magawo atatu, sichoncho? Iwo adzaika ndalama mu kupanga. Mwina adzakhala ndi zambiri chifukwa kupanga kudzawononga ndalama zochepa chifukwa cha AI. Ndiye pali teknoloji, yomwe mudayankhula. Apanga ndalama zambiri muukadaulo. Ndiyeno munayankhula za malonda. Ndikufuna kubwera kudzatsatsa chifukwa malonda amawoneka ofunika kwambiri kwa ine.
Inde.
Chidutswa chaukadaulo, ichi ndi chilengedwe changa. Ndikuyang'ana David Ellison akukamba za kusamuka chirichonse ku nsanja imodzi ndikumanga pa nsanjayo. Ndipo ndikuganiza, Warner adadzimangirira mfundo kuyesera kuchita izi, ndipo palibe chomwe chidachita bwino. Kodi mwamvapo mtsutso wabwino wa chifukwa chomwe mungawononge ndalama nthawi yomweyo, kupatula kuti zonse zidzakhala pa pulogalamu imodzi?
Onani, ngati mungayang'ane Disney + ngati poyambira, adabweretsa Adam Smith, wochokera ku Google. Adam ndi CTO ndi CPO, wamkulu wazogulitsa. Disney + yatsopano ikuwoneka bwino kwambiri. Pali lingaliro la algorithm tsopano. Ili ndi zomwe zikuyenda bwino. Zasinthidwa kwa inu. Akadali masiku oyambirira, koma ndikuganiza kuti zikuthandizira pachibwenzi.
Apanso, sindikuganiza kuti ndizothandiza mokwanira, chifukwa ndikuganiza kuti amafunikira zambiri. Tech in and palokha si yankho. Muyenera zomwe zili kuti mukhale nazo. Koma ndikuganiza kuti ngati muli ndi chiyembekezo choyendetsa galimoto, mukufunikira nsanja yabwino. Ndipo nsanja zonse za Paramount ndi Warner Bros sizili zabwino. Sali opikisana ndi komwe Netflix anali zaka zitatu kapena zinayi zapitazo.
Chinsinsi chaching'ono chonyansa chomwe palibe amene amachikamba ndichakuti ngati muyang'ana pa nsanja ya Netflix tsopano, ndi yamphamvu kwambiri. Palibe nsanja yokhazikitsidwa. Zimasintha kwathunthu kutengera nthawi ya tsiku ndi momwe mukuzigwiritsira ntchito. Ndi nsanja yokhazikika nthawi zonse. Makampani onsewa, kuphatikiza Paramount, akuyesera kupanga zomwe Netflix inaliri zaka zitatu kapena zinayi kapena zisanu zapitazo. Inde.
Ndikutanthauza, tsegulani mapulogalamu aliwonsewa. Iwo sangakhoze ngakhale kupanga chivundikiro zojambulajambula sewero kanema. Zachikale kwambiri malinga ndi momwe ukadaulo wamakampaniwa ulili. Ndipo kotero ndikuganiza kuti kuzindikira ku Paramount ndikuti tiyenera kugwirizanitsa zonsezi poyamba.
Ndipo kachiwiri, ndikuganiza kuti chimodzi mwazinthu zazikulu pakugulitsa zonsezi ndikuti, kodi mtambo wa Oracle ungathe kuchita izi? Chifukwa sindimakhulupirira, ndipo mumandifufuza ngati ndikulakwitsa pa izi, koma sindikhulupirira kuti pali wina aliyense mu malo ochezera omwe amagwiritsa ntchito Oracle Cloud. TikTok imatero, koma ndi kanema woyima wamfupi. Kukhamukirasports, streaming live events, news, and live TV — nobody is using Oracle’s cloud. This is going to be the first company ever to use Oracle’s cloud for this purpose. Ndipo iwo akuchita izi m'chilimwe kwa Paramount, ndiyeno, mwachiwonekere, ndingaganizire chilimwe chotsatira kwa Warner Bros. Iwo amati adzakhala 50 peresenti mofulumira pa theka la mtengo kuposa Google ndi Amazon mtambo.
Maso onse adzakhala pa Oracle. I mean, I’m sure you could have guests on, can Oracle actually do this? It’s going to be a great question and a great thing to watch.
Inde. Ndipo kachiwiri, ndikuganiza zomwe tikuwona ngati Oracle ikuyesera kukhala wosewera wamkulu wa hyperscaler mu AI ndipo monga Oracle akuyesera kuyendetsa nsanja ya TikTok, mutha kuwona zomangira. Zimangodziwikiratu pomwe pali zosokera. Mwanena kuti Netflix ili patsogolo. Oracle’s architecture is older than everyone’s architecture in specific ways. Ndine wachidwi kwambiri. Ndikuganiza kuti awa ndi mafunso akulu, nawonso.
Ali ndi chidaliro kuti Oracle akhoza kuchita. Maybe this also speaks to why this transaction’s occurring, right? Monga, "Hei, ngati Oracle atha kuchita izi ndikutsimikizira kuti atha kukwaniritsa izi, ngakhale patakhala zowawa zomwe zikukula, angayambe kukopa osewera ena papulatifomu yawo?" I have no idea, but I guess that’s maybe an open question.
Kulondola. Koma osewera ena awiri pamlingo womwe angasunthire singano ya Oracle ndi Netflix, yomwe imamangiriridwa kwambiri ndi AWS, ndipo sindikuganiza kuti idzasiya AWS, ndi YouTube, zomwe, pazifukwa zodziwikiratu, sizichoka ku Google. You can collect every smaller streamer in the world, and your AI workload is still going to be a huge part of your profit there.
So again, the arguments here for Oracle all seem to land on, “Well, David is Larry’s son,” and maybe that’s fine. Monga mwanenera, mwina ndi chinthu chamtengo wapatali. But when you talk about content production going up at higher efficiency because of AI, that’s an efficiency argument, right? Tili pamtengo wotsika.
When you talk about technology, it’s still an efficiency argument. Ndiyeno mumafika ku malonda. Ndipo kutsatsa kumangomva ngati mtengo weniweni, chifukwa kudutsa m'dziko lomwe muli zinthu zomwe zikuchulukirachulukira ndikuti, "Penyani chiwonetserochi, osati icho," kudzera kutsatsa kokhako kumawoneka kosatheka.
Sindikudziwa momwe mukuchitira. Ndipo ndalama zomwe mungafunike kuwononga kuti anthu atsegule pulogalamu yatsopanoyi ndikukhala ndi nthawi yochulukirapo kuti muwone IP yatsopano, nkhani yatsopano, ndi IP yomwe ilipo, ikuwoneka yokwera kwambiri kotero kuti ingachepetse mphamvu zilizonse zomwe mungapeze kuchokera pakupanga ndiukadaulo. Sindingathenso kupanga masamuwo kugwira ntchito.
Warner Brothers and Paramount are actually not very good at marketing their own service themselves. Both of them actually rely on another company to do most of their legwork. Onse awiri amadalira njira za Amazon kwambiri. Chofunikira kwambiri kuposa cha Warner. But a huge portion of their subscriber bases resides on Amazon’s channels.
Remember, when you’re on Amazon channels, Amazon handles the marketing. Simugwiritsa ntchito pulogalamu yanu. I mean, you could log into your app, but most people just use the Amazon Prime Video app and watch their HBO. They’re watching The Pitt on Prime Channels, or they’re watching 1883 on Prime Channels. Sagwiritsa ntchito pulogalamu yawo. Ndikuganiza kuti imodzi mwazinthu zazikulu, zazikulu zomwe sizikukhudzidwa mokwanira ndiukadaulo komanso ma media media pakali pano ndikuti ngati David Ellison ndi gulu atuluka m'masitolo awa, kaya ndi sitolo ya Amazon kapena sitolo ya Roku. Ngakhale Google ili ndi YouTube Primetime Channels.
These channel stores have been solving the issue that you just raised. Ndizovuta kwambiri kupeza olembetsa. Ndi okwera mtengo kwambiri komanso ovuta. And they’ve relied on these channel stores, and Amazon’s built a monstrous business. Ndimawapatsa ngongole zambiri. Ndikutanthauza, kuti Apple TV Plus ndi njira yayikulu imakuwonetsani momwe zasinthira pazaka zisanu kapena zisanu ndi chimodzi zapitazi, komanso momwe zimavutira kukulitsa bizinesi yotsatsa makanema. But if you’re Ellison, who doesn’t use channel stores?
There are two companies that don’t use channel stores: Netflix and Disney. If you’re Ellison and you want to be considered in that top echelon, thattop tier, do you have the guts to go it alone? Ndikuganiza kuti ichi chikhala chizindikiro chachikulu cha momwe zokhumba zake zilili. Is he really willing to go out? Monga momwe mwanenera, ndizokwera mtengo kwambiri kupita kukagulitsa ndikusunga. Ndipo kachiwiri, sikungopeza olembetsa. Muyenera kukhala ndi zokwanira zokwanira komanso ukadaulo wokwanira kuti anthu abwerere tsiku lililonse. Apo ayi, iwo amathamanga.
The enemy of this business is churn. Zinali zoseketsa, ndikuganiza chimodzi mwazinthu zomwe Netflix adakondwera nazo kwambiri pomwe amawona kugulidwa kwa Warner Brothers ndikuti adadabwa ndi kuchuluka kwachurn komwe kunali pamsika uliwonse padziko lonse lapansi wa HBO. So, that’s a huge issue.
Kulondola. Chifukwa anthu amalembetsa chiwonetsero chimodzi, ndiyeno amachoka. Game of Thrones is over, I’m gone.
Zolondola. Ndilo vuto. This keeps coming back to one core problem. Chabwino, algorithm. Zedi, luso. Koma zosakwanira zokwanira. Not enough content to keep you there. Simumizidwa m'dziko la HBO Max. Simumizidwa m'dziko la Paramount Plus. These are lightly used applications. And look, their time spent figures show that.
Munatchula zonsezi pa nkhani ya chingwe, nkhani, ndi masewera. News and sports are also incredibly sticky. People just stick around for those things. Iwo adzayimba pa nthawi yake zinthu zimenezo. Izi zitha kukhala zikucheperachepera pama TV am'mbali, koma mutha kuwona kuti Netflix ikugulitsa mavidiyo amoyo, momwemonso YouTube. Zimakhala ngati nthawi iliyonse tikamalankhula ndi aliyense pa YouTube, amakhala ngati, "Muyenera kukhala ndi moyo wambiri."
Mukamamvera podcast iyi, ma Oscar adzakhala atachitika.
Inde. And YouTube invested in that.
M'zaka zitatu, Oscars adzakhala pa YouTube. So yeah, talk about live events.
Chigawo chachikulu cha Paramount deal yomwe Netflix sanafune ndi CNN, ndipo CNN ikadali yomamatira. There’s a war in Iran going on. This is when CNN proves its value to everyone. That they’re just going to-
I sort of disagree, Nilay. I mean, viewership-wise, no.
Well, this is when you want it, right? Nkhondo Yadziko Lonse.
War or no war, there’s nobody watching CNN. The numbers are a ghost of their former selves. Bizinesi ya CNN ikuwoneka ngati nthunzi pamaso panu.
Zedi. Let me make the argument about CNN’s value.
Chabwino.
And look, I run a newsroom. Ndili ndi malingaliro ambiri okhudza bizinesi yopanga nkhani. Ngati mukufuna kugawa zomwe zili kwa anthu ambiri, mungopita ku YouTube. You just put the stuff on YouTube. We put our stuff on YouTube. YouTube pays you nothing. M'malo mwake, simungayendetse bizinesi pamadola a mgwirizano wa YouTube.
They pay you a few shekels. You get a few pennies off of it.
Pang'ono. Koma sindikudziwa wopanga YouTube m'modzi yemwe ali ngati, "Nditha kukhala ndi moyo ndikufa pa YouTube ndekha."
Mwina Bambo Chilombo.
Ayi, Bambo Beast amataya ndalama pa YouTube yekha. All of his money is marketing—
Zakudya za chokoleti?
Inde. Iye anazipeza izo. Ndipo mitengo yake ndi yokwera kwambiri moti palibe amene angakwanitse kulipira malonda ake. Chifukwa chake adayenera kusamukira kuzinthu zakuthupi kuti athe kugulitsa zinthu zakezake pamlingo wokwanira chifukwa palibe amene angakwanitse kugula zotsatsa zomwe amafuna kulipiritsa. Ili ndi lingaliro lodabwitsa, lina lonse la PhD la gawo la Decoder.
[Akuseka] Pitirizani.
But no one can make money on YouTube alone. Ngati mukufuna kuyendetsa nyumba yofalitsa nkhani pamlingo wa CNN, womwe ndi ochepa padziko lapansi pano, ndipo akucheperachepera, muyenera ndalama zina kuti muchite izi. Simungangogawa zonse pa YouTube.
Mwina ngati CNN itagawira chilichonse pa YouTube, ikanakhala ndi omvera ambiri. Chifukwa chake, adakakamira muzithunzi zogawa zomwe mwina palibe amene angawathetse. Pokhapokha mutakhala ndi ndalama zokwanira zogawa, simungakwanitse kuyendetsa chinthu chofanana ndi CNN. Ichi ndichifukwa chake bizinesi yawo ikucheperachepera, chifukwa kuti mupite kukatenga CNN, muyenera kuwonera chingwe cholumikizira, ndipo palibe amene angachitenso izi. And that thing is under a lot of pressure.
Ellison ankafuna bizinesi iyi. Iye anali ngati, "Ndigula chinthu chonsecho. Ndigula bizinesi yamzere." The only linear asset of any value is CNN. Analonjeza kuti kusintha kwakukulu kudzabwera ku CNN, ku White House, koma kuli nkhondo ku Iran.His investors are going to be Middle Eastern, it seems like. That all seems like a puzzle that is such a big distraction from the problems you’ve already laid out in the core streaming business. N'chifukwa chiyani inunso?
I think you’re missing the core reason why they bought the linear TV assets. Pali zifukwa ziwiri. One, they really believed, and I think ultimately it proved correct. Ndiwo okhawo amene analolera kugula zinthu zoopsazi. Izi ndi zinthu zoyipa kwambiri. Ndikuganiza kuti ndinganene zoyipa, sichoncho?
Izi ndi zinthu zoyipa kwambiri. Palibe wina aliyense padziko lapansi amene ankafuna kugula zinthu zimenezi. Chifukwa chake Comcast ndi Netflix amayang'ana izi, chifukwa mukukumbukira kuti mudali ndi otsatsa atatu, amangofuna kugula situdiyo ndi bizinesi yotsatsira. Iwo analibe chidwi ndi bizinesi yapadziko lonse ya linear network. Chifukwa chake, Ellison adaganiza kuti akudzipatsa mwayi pogula zinthu zomwe palibe wina aliyense amafuna. Koma pali gawo lina la izi. Go back to where we started much earlier on this podcast, we were talking about the leverage in this transaction. That this is effectively a very highly leveraged buyout. Mukuyenda kasanu ndi kawiri. Pali ngongole zambiri pakugulitsaku.
These linear cable networks, while not good businesses, do throw off a lot of cash. Kotero, iwo ali mu mdima wakuda. Ellison ndi timu samakana zimenezo. Izi ndi chuma chomwe chikutsika. Amafunikira kuyenda kwa ndalama kumeneko. The math on this transaction actually wouldn’t work without those assets. You couldn’t lever up to this leverage without buying those assets.
Chifukwa chake, ndikuganiza kuti zili ngati kuthetsa masamu ndikudziwa kuti mumayenera kukhala ndi zinthuzo, komanso malingaliro akuti, "Hei, mutha kugula kampaniyi chifukwa Netflix sanazifune." Ndipo chifukwa chake, kwenikweni, ndikuganiza kuti kufunitsitsa kwawo kugula zonsezi kunawathandiza pokhudzana ndi zomwe Netflix akufuna.
I mean, it seems like it didn’t help them because Netflix had won, until the Trump administration got involved.
Taonani, ndiye nkhani yomwe ine ndawonapo anthu akuyankhula. Sindikuganiza kuti ichi chinali chifukwa chomwe mgwirizano uwu udatha. Boma la Trump likadawatsutsa. Kumbukirani, ingobwerera mmbuyo pang'ono pokha mu nthawi. Oyang'anira a Trump adayesa kuyimitsa AT&T kugula Time Warner. And actually, it went to court, and thankfully, we’re still a nation of laws, as my partner Walt Pisik likes to say.
Ndipo pamapeto pake, ndani adapambana? Time Warner ndi AT&T. Ntchitoyi idadutsa motsutsana ndi boma, komanso motsutsana ndi a DOJ, mwachiwonekere, mlandu. And so I think Netflix would have won and ultimately could have gotten this transaction, because there was no monopoly at Netflix. Koma mukudziwa chiyani? Zilibe kanthu. Netflix adapita. And I do think that Ellison, being willing to buy all of it, was an advantage, and ultimately was determinative for the board.
Let me ask you some tactical questions about what happens next in this deal. Ndiyeno ine ndikufuna kuti ndiwonetsere izo, kotero lingaliro limodzi lalikulu kuti ndimalize, chifukwa ife takhudza izo kangapo tsopano, ndipo ine ndikufuna kudziwa za izo.
Koma mwanzeru, Ellison adawonekera pa Warner lot, ndipo adati, "Izi zakhala zovuta, koma zatha tsopano." Ndipo ndinadziuza ndekha kuti, “Sizinathe.” The Trump administration might rubber-stamp this, but some of the states are going to sue. European Union ili ndi malingaliro ophatikizana omwe ndi osiyana kwambiri ndi olamulira a Trump.
Chotsatira chake nchiyani? Kodi zatha, kapena tikhala ndi ndewu?
Look, I’d be surprised if this transaction didn’t close. Apanso, sindikuganiza kuti pali zovuta za monopoly pano. Kodi pali zinthu zambiri zowopsa ku Hollywood kuphatikiza ma situdiyo awiri, ndipo kodi pakhala kukhetsa magazi ambiri kumbali ya chingwe cha network?
Inde. Kodi pakhala anthu angati omwe achotsedwa ntchito?
Mbali ya netiweki ya chingwe? Penyani, kwenikweni, ndiroleni ine ndikufunseni inu funso. Kodi mukuganiza kuti ndi anthu angati omwe amagwira ntchito ku CNN masiku ano padziko lonse lapansi?
Makumi zikwizikwi ndikulingalira kwanga.
Ayi, ndizochuluka kwambiri - anthu 3,000.
Chabwino.
Zikwi zitatu. Ndikulingalira kwanga ndikuti pakatha zaka ziwiri malondawa atatsekedwa, chiwerengerocho chidzakhala chochepera theka. Iwo akupita ku CNN basi. Idzakhala bizinesi yaying'ono, yaying'ono kwambiri kuposa momwe ilili.
Mukuganiza kuti apitasinthani mu CBS News?
Ndizovuta. Pali nkhani za mgwirizano. Ndikutanthauza, Les Moonves ankakonda kulankhula za kuphatikiza CBS ndi CNN. Anthu ankaganiza kuti zimenezi zidzachitika kwa zaka zambiri. Ntchito ya mgwirizano ndi nkhani yaikulu; mmodzi pokhala mgwirizano ndipo wina osati. Chifukwa chake, momwe zimagwirira ntchito komanso momwe mumaphatikizira izi, moona mtima sindikudziwa. Kenako, tiwona.
Koma, taonani, ndikuganiza kuti malondawa atseka. Sindikuganiza kuti pali njira yoyendetsera ntchito iyi. Koma funso lalikulu, poyankha funso lanu, ndiloti litseka liti? Paramount akuganiza kuti izi zitseka kumapeto kwa Seputembala. Ndikuganiza momwe masheya akugulitsira, ndikufalikira kwa manambala awiri komwe kuli $ 31, angakuuzeni kuti osunga ndalama ali ndi nkhawa kuti iyi ndi Q4 kapena chochitika cha Q1 2027. Ndipo kotero, nthawi yayitali bwanji kuti izi zitheke ikadali nkhani yotsutsana kwambiri.
Kulondola. Ndikuganiza kuti mayiko apanga phokoso lalikulu ndikuchotsa zina, makamaka California.
Koma kodi kuvomerezedwa ndi chiyani? Kodi mungalole bwanji apa?
Ndikhoza kuganiza za gulu. Ndikuganiza kuti California ikufuna kuwonetsetsa kuti anthu ambiri akukhala ku California, osatembenukira ku AI. Ndikuganiza kuti apeza njira yochotsera chilolezocho.
Ndikuganiza kuti pali mafunso ambiri okhudza ngati atseka maere, omwe amalankhulabe, koma osatsimikizira kuti sadzatseka limodzi kapena awiri mwa maere a Paramount kapena Warner. Anthu ambiri amagwira ntchito m'malo amenewo. Pali zambiri zomwe mungathe kuzithetsa.
Simungatseke zambiri. Ngati simukufuna kukhala ndi maere awiri… Ndikutanthauza, inde, ndamva nkhani zomanga paki yamutu pa imodzi mwaiwo. Koma kusiya izi, pali makampani ambiri omwe ali pamalowa omwe angakonde imodzi. Ndikutanthauza, Netflix angakonde kukhala ndi studio zambiri.
Inde.
Palibe kukaikira za izo. Chifukwa chake ngati panali studio zambiri zogulitsidwa, sindikukayika kuti wosewera yemwe akubwera angakonde kukhala ndi studio zambiri chifukwa ndizosowa. Kotero ndikuganiza kuti funso lenileni ndiloti ngati sagulitsa zambiri, amazisunga, kodi amapitirizabe kupanga mafilimu ochuluka monga akunena?
Tsopano, yang'anani, yankho lolondola liyenera kukhala ngati mukupanga makanema apakanema kapena ayi. Muyenera kupanga zambiri kuposa Paramount ndi Warner Bros. Ngati mukufuna kukhala wosewera mpira akukhamukira, muyenera kulenga pawiri okhutira. Tsopano, mwina si zonse mu California. Netflix ndi zonse zomwe zili padziko lonse lapansi. Akupanga studio yayikulu ku New Jersey.
Ndikuganiza kuti izi ndizocheperako pakusunga ntchito zina ku California kusiyana ndi ngati pakhala pali njira zambiri. Paramount akuti padzakhala. Ayenera kupanga zambiri kuposa zomwe akupanga masiku ano. Tsopano akuyenera kuyika ndalama zawo pomwe pakamwa pawo pali.
Nali funso langa linanso lanzeru pazonse izi. Tom Cruise amapanga mafilimu a Mission Impossible. Amapanga mafilimu a Top Gun. Wachita izi ndi Skydance kwa zaka. Ndikukhulupirira kuti ali wokondwa kwambiri kukhala ndi mnzake wamkulu wa studio ku David Ellison. Saloledwa kuwombera aliyense amene akuwoneka kuti ndi wa ku China m’mafilimu amenewo chifukwa ndiwo msika waukulu wa mafilimu amenewo. Izi zakhala nkhani ya nkhondo ya chikhalidwe kwa zaka zambiri. Timapanga ma blockbusters akuluakulu, ndipo mwina tikuchoka m'mphepete kuti tisakhumudwitse omvera aku China.
Ogulitsa awa adzakhala ku Middle East. Kodi Tom Cruise adzajambula ndani m'mafilimu awa? Chifukwa izi zikuwoneka ngati nkhani ina yankhondo yotentha yomwe banja la Ellison likulowera.
Chowonadi ndi chakuti, chimodzi, sanganenenso za omwe amagulitsa ndalama. Kotero sitikudziwa yankho la izo. Tiyeni tiwone omwe ali ndi ndalama. Akuti, osunga ndalamawa alibe ulamuliro kapena sangathe kuvota pa chilichonse kapena kukhala ndi mphamvu.
Kaya ali ndi chikoka chofewa mwachiwonekere ndi nkhani yotsutsana kwambiri yomwe ndikutsimikiza kuti olamulira adzakhala ndi tsiku lamunda. Koma, taonani, kumapeto kwa tsiku, pali zambiri zomwe zimayenera kupangidwa. Pali zambiri zomwe zilibe vuto lililonse lomwe mukukambirana.
Ndikungonena mu Mfuti Yapamwamba: Maverick, amapeza F-14 yosagwiritsidwa ntchito pamunsi.
Zedi.
Pali dziko limodzi lokha lomwe lili ndi F-14 yosagwiritsidwa ntchito yomwe yakhala pansi. Ndikuwona kuti mutha kuloza vutoli ku CNN, ndipo ndikuganiza zambirianthu adalozera vutoli ku CNN, koma ngati mukufuna ma blockbusters omwe Ellison akuwoneka kuti akufuna, mukulowa mu geopolitics mwanjira ina yeniyeni.
Zedi.
Ndipo mutha kukhala ndi malo osungira ndalama omwe sakufuna kuti mulowemo mwanjira imeneyo.
Tawonani, sindikuganiza kuti osunga ndalama amasamala za geopolitical monga momwe amasamalirira chinthu chimodzi, chomwe chikukulitsa bizinesi iyi. Mtsutso wochokera kwa osunga ndalama ndi chinthu chimodzi. Tonse tikudziwa kuti makampaniwa ndi amafuta, ndipo amatha kuchepetsa ndalama zambiri. Aliyense watsimikizira zimenezo. Zomwe palibe amene watsimikizira ndikuti mutha kukulitsa, kukulitsa mabizinesi awa.
Izi ndi zomwe amalonda akufuna. Kodi mungapange zinthu zabwino zomwe anthu amafuna kuwona, zomwe zimayendetsa olembetsa, zomwe zimatsogolera ku bizinesi yabwino yotsatsira nthawi yayitali yomwe ingagonjetse kugwa kwa mabizinesi omwe muli nawo, omwe simungathe kuchita chilichonse? Simungathe-
Inde.
Sindikuganiza kuti mupeza anthu ambiri kuti apite kumalo owonetsera makanema. Simupeza anthu ambiri kuti alembetse ku TV yam'manja. Simungathe kuthetsa mavuto omwe amapezeka mumakampani awa pompano. Funso ndilakuti, kodi mungamange bizinesi yatsopanoyi yayikulu mokwanira ndikukula mwachangu kuti ipitirire kusungunuka kwa ayezi? Ndilo funso loyamba.
Ndiye apa ndipamene ndikufuna kuthera. Ili ndiye lingaliro lalikulu lomwe takhala tikuzungulira nthawi yonseyi. Mukakamba za kugwa kwa mabizinesi akuluakulu, lingaliro langa ndikuti kugawa kwawo kudagwa. Zonse zidathera pamapulatifomu ogawa omwe samakulipirani ndalama.
Netflix ndiye nsanja yayikulu yomaliza yogawa yomwe imapereka ndalama zambiri pazomwe zili. Zina zonse sizimakulipirani kanthu. YouTube ikhoza kukulipirani madola angapo chifukwa adayamba ndi pulogalamu yopanga, ndipo sangathe kuyimitsa. Koma Shorts a YouTube amalipira mtengo womwe ulibe kanthu.
Meta imakulipirani zero kwenikweni.
Inde. Instagram imakulipirani zero kwenikweni.
Zero, kwenikweni.
TikTok, mwina.
Ndipo mumakwezabe zomwe zili. Ndilo gawo labwino kwambiri la izo.
Ndipo onse akuchitabe. Pali gulu lankhondo la achinyamata omwe akupita kukagwira ntchito kwaulere, ndipo ndizomwe mukulimbana nazo, zivute zitani. Anthu ambiri apeza njira zopangira mabizinesi amitundu yosiyanasiyana m'malo omwewo, ena akukulira, ndipo ena omwe amapangira bwino. Pali chilengedwe cha zokambirana zowonetsera pa YouTube tsopano zomwe zapeza momwe mungapangire chinthu chomwe chikuwoneka ngati masewero oyankhulana usiku ndi ndondomeko yamtengo wapatali muzachuma pamene kugawa sikukulipirani ndalama.
Kodi aliyense amathetsa bwanji izi? Kodi timapeza bwanji makanema ndikatha kutsegula TikTok ndikuwona ambiri mwa Amuna Abwino Ochepa kwaulere? Izo sizikuwoneka ngati zilibe kanthu kuti nditha kutsegula Instagram, ndipo kuba kwa IP kuli kofala kwambiri kotero kuti opanga akupanga makanema a AI ndi otchuka kumanzere ndi kumanja. Izo zikuwoneka kuti zilibe kanthu, ndipo palibe amene akuzitseka. Vuto logawa ndi lalikulu kwambiri.
Mukunena zowona. Kumbali inayi, ndi yankho losavuta kwenikweni. Pangani zomwe anthu akufuna kuwona. Ndikutanthauza, yang'anani KPop Demon Hunters. Mwina si filimu yodabwitsa kwambiri yomwe mudawonapo. Koma mumapanga zomwe zili ndi nyimbo zabwino, nkhani zosangalatsa, zatsopano komanso zatsopano zomwe zimawoneka mosiyana ndi zomwe adaziwonapo kale, ndipo mudakhala ndi kugunda komwe kunali filimu yaikulu kwambiri ya chaka chatha ndi malire ambiri. Sanasewerepo kumalo owonetsera makanema. Inde, ndikudziwa kuti zinali m'malo owonetsera makanema kumapeto kwa sabata-
Ndinapita ndi mwana wanga wamkazi. Anali-
Pofika pano, kanema wamkulu kwambiri wa 2025 anali kanema wa Netflix. Ndi chinthu chomwe Hollywood sichinasinthirepo. Taonani, chifukwa chake chinali chachikulu monga momwe zinalili, ndikukhulupirira, zedi, filimuyi inali yabwino ndi zonsezi, koma ndikuganiza kuti YouTube, malo ochezera a pa Intaneti, ndi Spotify zidakhudza kwambiri kuwombera zomwe zili mkati ndikufulumizitsa kwambiri kufikira.
Ndikutanthauza, ndikuganiza kuti ndi chimodzi mwazinthu zomwe mukuwona. Kugunda kukukulirakulira kuposa kale. Vuto ndilakuti amacheperako pang'ono. Chifukwa chomwe Netflix yachita bwino kwambiri kuposa wina aliyense ndikuti amawombera pazifukwa zambiri. Ndipo kotero, zonsezi zimabwereranso ngati Ellison akufuna kuti apambane, akuyenera kuwombera kwambiri pa cholinga, chifukwa iyi ndi bizinesi yovuta kwambiri, koma mutha kupambanabe.
Inde.
Inukungotenga kuwombera kochuluka pa cholinga ndikupanga zinthu zambiri zomwe zimapangitsa kuti anthu azikhala otanganidwa tsiku lililonse.
Chabwino, Rich, ndikumva kuti inu ndi ine tikhala tikukambirana za mgwirizanowu pamene ukuyenda movomerezeka ndikuchita zambiri, nthawi zambiri m'zaka zikubwerazi. Zikomo kwambiri chifukwa chokhala pa Decoder.
Zikomo chifukwa chokhala nane.
Mafunso kapena ndemanga pa gawoli? Tipezeni pa decoder@theverge.com. Timawerengadi imelo iliyonse!
