Ɛnnɛ, momma yɛnka Paramount-Warner Bros. Discovery nkabom kɛse no ho asɛm.
Saa apam yi betumi asan asiesie nsɛm ho amanneɛbɔ ne anigyede nyinaa sɛ wɔbɛto mu na bere a wɔbɛto mu a. Ɛno da so ara yɛ sɛ, a yɛbɛsan aba so — mprempren yi ara Paramount ti David Ellison reyɛ n’ade kɛse te sɛ nea waboro awiei kwan no so bere a ɔboroo Netflix so akyi, a nantew kɔe wɔ nea na ɛte sɛ nea wɔayɛ no akyi.
There’s a lot going on here, including the biggest question I’ve had throughout this entire saga: Dɛn nti na obi bɛpɛ sɛ ɔtɔ Warner, a ne titiriw no akum obiara a ɔwɔ wɔ afeha a ɛto so anan a atwam no mu? I’m serious: first AOL, then AT&T, then Discovery — a lot of people has tried to change their fortunes by acquiring Warner Bros. Nanso bere a ebia na ankorankoro no anantew akɔ adefo kɛse no, wɔn nnwumakuw no taa kowiee sɛ wɔde ɛka ne ahonu a wɔaka abom a ɛyɛ atirimɔdensɛm ahyɛ wɔn so. Enti dɛn ntia? Dɛn nti na wɔyɛ eyi — na dɛn ntia mprempren?
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Wɔ January mu no, meka kyerɛɛ Puck’s Julia Alexander sɛ ɔnnantew me Netflix nsusuwii mu, na ɛnnɛ me ne Rich Greenfield, nsɛm ho amanneɛbɔ ne anigyede mu nhwehwɛmufo ne nea ɔne no hyehyɛɛ nhwehwɛmu adwumakuw LightShed Partners no retutu fam wɔ Paramount’s mu. Wobɛte sɛ mebisa Rich pii fa nhyehyeɛ a ɛwɔ saa apam yi mu, ne ɔkwan a wɔkyerɛ sɛ ɛbɛboa David Ellison ma watua ho ka. Nanso there’s no getting around the numbers: Paramount sua bɛyɛ mpɛn 40 sen Netflix wɔ gua so sika so, nanso ɛkae sɛ ebetua ɔha biara mu nkyem 30 pii ama Warner Bros.
Wonhia sikasɛm ho nimdeɛ a ɛyɛ fɛ na woahu mfonini kɛse no wɔ ha: Wɔ ne titiriw mu no, saa apam yi fa ɛka ho — ɛka pii. Paramount rebɔ bosea dɔla ɔpepepem du du na ama saa apam yi abam. Enni baabiara a ɛbɛn sika dodow a ehia na wɔde atɔ Warner wɔ bo a na ɛsɛ sɛ ɔde ma de bɔ Netflix hu no ho.
Sika a aka no mu dodow no ara fi David Ellison papa ɔpepepemfo, Larry Ellison hɔ. Ɛkame ayɛ sɛ n’ankasa ahonyade gyina ne Oracle stock so koraa. Eyi ne stock koro no ara a wɔakyekyere no yiye ne bɔne ne AI hype. Enti dɛn nti na Larry Ellison wɔ ɔpɛ sɛ ɔbɛsesa ne Oracle stock a ɛma sika pii no de agye nsɛm ho amanneɛbɔ adwumakuw bi mu kyɛfa? Na dɛn ankasa ne David Ellison nhyehyɛe wɔ ha, sɛ nnwuma dodow bi a ɔbɛtew so bere a ɛka a wɔbɔ no bere adu no da nkyɛn a?
Akyinnye biara nni ho sɛ, Ellison abusua no susuw sɛ wobetumi adi nkonim wɔ baabi a afoforo pii, pii adi nkogu — na akyinnye biara nni ho sɛ wosusuw sɛ AI ne wɔn nhyehyɛe ahorow no wɔ biribi yɛ. Nanso Paramount renyɛ adwumakuw a edi kan a Warner apam bi kum wɔn, na ebia ɛnyɛ nea etwa to ankasa.
Okay: Rich Greenfield a ɔwɔ LightShed Partners wɔ Paramount’s apam a ɛne sɛ ɔbɛtɔ Warner Bros. Ɛha na yɛrekɔ.
Wɔayɛ nsɛmbisa yi mu nsakraeɛ kakra sɛdeɛ ɛbɛyɛ a ɛbɛyɛ tenten na emu ada hɔ.
Rich Greenfield, woyɛ obi a ɔka wɔn a wɔhyehyɛɛ ne nhwehwɛmufo wɔ LightShed Partners. Yɛma wo akwaaba ba Decoder.
Meda wo ase sɛ woanya me.
Mete nka sɛ yɛde bere pii akyerɛw na yɛakyerɛw nsɛm atwa yɛn ho yɛn ho ho ahyia. Ɛyɛ anigye ankasa sɛ me ne wo bɛkasa, titiriw wɔ Warner Bros./Paramount ho, baabi a misusuw sɛ wowɔ nimdeɛ ne nimdeɛ a emu dɔ. M’asɛmmisa a edi kan ma wo ni. Me thesis, ebia ɛbɛyɛ core thesis a mewɔ ma media industry nyinaa, ebia telecom industry nyinaa, ne sɛ sɛ wotɔ Warner a, wokum wo ho. Na nanso obiara pɛ sɛ ɔtɔ Warner bere nyinaa. Dɛn nti na nnwuma no nte ase sɛ Warner a wɔbɛtɔ no ne nea ɛde ɔsɛe ntɛmntɛm na ɛba ntɛmntɛm?
Mekyerɛ sɛ, ɛfiri sɛ woresan akɔ AOL– .
Meyɛɛ adwuma wɔ AOL bere a na wɔreyɛ spinning off Time Warner no. Mekae eyi yiye.
Sɛ yɛbɛka no yiye a, AOL ne ade a ewui, na ɛnyɛ Time Warner.
[Ɔserew] Dabi, Time Warner kɔ so, te sɛ zombie a obekum bio. Ɛbɛyɛ bio. Eyi akyi mpo no, m’ani gye.
Ɛyɛ kraman mpɛn dodow a wɔde saa agyapade yi adi gua. Misusuw sɛ ɛfata sɛ adwumakuw yi a wɔde wɔn ho abɔ ho no ayɛ abakɔsɛm mu owu atuu. Ɛda adi sɛ Ellison abusua no afi adi sɛ wɔrebɛkyerɛ sɛ ɛnyɛ nokware.
Hwɛ, misusuw sɛ nokwasɛm no ne sɛ saa adwuma yi reyɛ nsakrae kɛse. Nsakrae a ɛrekɔ so wɔ nsɛm ho amanneɛbɔ mu no rekɔ so wɔ ɔkwan a ɛyɛ nwonwa so ma adwuma bi a, sɛ wosan kɔ ’90 mfe no mfinimfini a, te sɛ cable networks yɛ adwuma pa, a ɛyɛ den, na sini adwumayɛbea adwuma no renya nkɔso, na amanaman ntam nso yɛa ɛrepae. Susuw baabi a yɛwɔ mprempren no ho. Linear TV rewu.
Yiw, agumadi ne nsɛm ho amanneɛbɔ da so ara reyɛ yiye paa, yiye. NFL yɛ agyapade a ɛyɛ nwonwa. Agumadi ne nsɛm ho amanneɛbɔ ye. Nanso atetesɛm, linear television, nnipa a wɔretie yɛn wɔ podcast yi so no nkɔ fie nkɔhwɛ wɔn dwumadi a wɔpɛ wɔ NBC Dwoda anadwo, sɛnea me ne wo yɛe bere a na yɛrenyin no. Anka worensusuw ho mpo sɛ wobɛyɛ saa. Nneɛma pii wɔ hɔ a ɛfa streaming ho, na kampɛsɛ adwumakuw ketewa yi a wɔfrɛ no YouTube, a ɛhyɛ TV bere a wɔde di dwuma no so.
Wodwene ho sɛ wobɛkɔ sini. Susuw sini adwuma no ho hwɛ. Nnipa a wɔba no so atew ɔha biara mu nkyem 27 afi nea na ɛwɔ hɔ ansa na ɔyaredɔm no reba no, na ɛno wɔ adaka mu. Tekete bo akɔ soro bɛboro ɔha biara mu nkyem 25. Enti sɛnea ɛte ankasa no, nkongua so nkongua so atew bɛboro ɔha biara mu nkyem 50 sen mfe asia pɛ a atwam ni no. Ɛno yɛ adwene a ɛyɛ nwonwa. Susuw sɛnea adwuma yi wɔ ahokyere mu mprempren no ho hwɛ.
Enti dɛn nti na ɛsɛ sɛ wotɔ? Eyi ne m’asɛmmisa titiriw. Ɛwɔ abakɔsɛm a ɛfa ho, a ɛne sɛ Warner a wobɛtɔ no bɛkum wo, na ɛbɛyɛ papa sɛ wobɛnya thesis pa a ɛfa nea enti a ɛrenkum no ho. Nanso abakɔsɛm mu no, obiara adwene ne sɛ yɛbɛfa Warner agyapadeɛ na yɛde nkyekyɛmu foforɔ bi aba, na Warner agyapadeɛ bɛma yɛn nkyekyɛmu no anya tumi. Ná ɛno ne AOL’s thesis.
Gye di.
Ná ɛno ne AT&T’s asɛmti no. Down the line, na ɛno mpo, kodu baabi, Discovery’s thesis, sɛ yɛrebɛkyekye streaming platform foforo na sɛ distribution a Warner’s assets na ɛma ahoɔden no bedi nkonim. Ɛno nyɛ adwuma da. Ebia ɛno da so ara yɛ Ellison asɛmti no. Ɛnyɛ nea ɛda adi pefee. Mepɛ sɛ meba saa. Enti abakɔsɛm wɔ hɔ sɛ saa agyapadeɛ yi nyɛ papa sɛ ɛbɛdi nsɛnnennen a ɛwɔ nkyekyɛmu no so. Na afei nea woreka ho asɛm no nso wɔ hɔ, a AI wɔ ntwea so. Dɛn nti na ɛsɛ sɛ yɛfa saa kyakyatow yi?
Netflix hyɛɛ aseɛ streaming wɔ afe 2007. Megye di sɛ wokae Netflix streaming mfitiaseɛ nna no. Mintumi mpo nka nnipa dodow a wɔbɛba yɛn nkyɛn abɛka sɛ, "Ɛsɛ sɛ Netflix tɔ studio. Ɔkwan biara nni hɔ a wobetumi afa so ayɛ eyi. Eyi yɛ kraman. Sɛ wɔpɛ sɛ wɔyɛ ankasa wɔ saa adwuma yi mu a, ɛsɛ sɛ wɔkɔtɔ [studio]." Na mekae sɛ na mewɔ Amazon mpo. Na hwɛ, wɔtɔɔ MGM ampa, sɛ yɛbɛka no yie a.
Nanso na adwene a na wɔwɔ bere tenten yi wɔ hɔ sɛ ɔkwan biara nni hɔ a wobɛfa so ayɛ studio a ɛyɛ den wɔ w’ankasa wo ho. Na Netflix na ɛyɛɛ saa. Wɔdaa no adi sɛ talente ho ka a wɔbɔ boro so, na wɔboroo akansifo no so ankasa. Kae sɛ wɔagye din sɛ wɔbɔ ka sen HBO wɔ House of Cards ho. Na nea aka no yɛ abakɔsɛm wɔ sɛnea wɔkyekyere no ho.
Akyinnye biara nni m’adwene mu sɛ David Ellison fii adi wɔ Skydance na ɔtɔɔ Paramount. Ɛno ne ne stake a ɛwɔ fam no bi. Ná ɛwɔ Hollywood adwumayɛbea kɛse bi na na ɛwɔ adwumayɛbea a wɔde hwɛ nneɛma so. Akyinnye biara nni ho sɛ na tumi a wɔde si dan kɛkɛ wɔ hɔ. Na enhia sɛ wɔtɔ studio foforo ne TV so agyapade afoforo a ɛyɛ linear pii de bɛboro dɔla ɔpepepem 100. Misusuw sɛ wɔ wɔn adwene mu no, na sɛ wɔbɛkyekyere no begye bere. Replicating saa Netflix model of ramping the technology, ramping the content, raising the price, nya sika pii fi subscription no mu de sika hyɛ content pii mu, saa flywheel mũ no nyinaa a ɛma Netflix yɛ kɛse adwumakuw a ɛte nnɛ.
Ná Ellison abusua no nni ɔpɛ sɛ wɔbɛtɔ wɔn bo ase. Na wɔmpɛ sɛ wɔtwɛn na wɔasi no nkakrankakra; na wɔpɛ sɛ wɔyɛ no ntɛm. Na ɔkwan a ɛyɛ ntɛm sen biara a wɔfaa so yɛɛ no ne sɛ wɔde wɔn abusua ahonyade bedi dwuma de akɔ abɔnten akɔtɔ Warner Bros. Wogye di sɛ eyi yɛ ade a ɛma wɔn nhyehyɛe no yɛ ntɛmntɛm sen sɛ wobefi adi akɔkyekye no birikisi biara. Na yɛbɛhwɛ sɛ ɛno bɛwie sɛ ɛbɛyɛ yie anaa.
Hwɛ, IP a ɛyɛ nwonwa wɔ hɔ a ɛte Warner Bros. Afei, flip side no ne sɛ, woatua pii wɔ ho. Wo nso wo leverage koduu mpɛn ason. Ɛka a ɛboro EBITDA leverage so mpɛn ason; ɛno yɛ ɛka pii a ɛsɛ sɛ woyɛ ho adwuma wɔ mfe anum a edi hɔ no mu. Plus, wo nyaa linear TV pii, na sɛdeɛ na yɛreka ho asɛm ara kwa wɔ podcast no so no, obiara nhwɛ linear TV. Na enti wosɛee sika pii de nyaa agyapade a ɛrekɔ fam wɔ wiase.
Ɛnyɛ me ne David Ellison. Anka merenyɛ saa asɛm yi; Anka mede sika bɛto mu na makyekye. Ná wɔmpɛ sɛ wɔyɛ saa. Wɔne yɛn adwene anhyia, na wofii adi kɔyɛɛ saa asɛm yi. Wowiee no, wotua sika pii sen sɛnea na wɔhwɛ kwan sɛ wobetua. Misusuwii ankasa sɛ ɛbɛkɔ mpoa ɛkorɔn, nanso ɛda adi sɛ Netflix de bailed out, na wonyaa no $31 wɔ kyɛfa biara mu, a ɛda so ara yɛ kraman bo bi. Nanso wunim dɛn? Wogye di sɛ wobetumi ama akontaabu no ayɛ adwuma wɔ eyi so, na hwɛ, bere bɛkyerɛ.
Momma yɛnka akontaabu no ho asɛm sekan biako, na afei mepɛ sɛ mesan ba ne nhyehyɛe no so. Ɛnyɛ Ellison sika nyinaa, ɛnte saa? Ɛwɔ hɔ a syndication bi rekɔ so.
Ná wobetumi ayɛ ne nyinaa abom. Ebetumi ayɛ Ellison sika zero ankasa, na ne nyinaa betumi ayɛ syndicated. Afei, yenni adwene biara. Yɛfa no sɛ Mfinimfini Apuei sika bɛda so ara ayɛ eyi fã wɔ ɔkwan titiriw bi so. Wɔaka sovereign wealth sikakorabea ahorow pii a wɔde wɔn ho ahyɛ mu ho asɛm. Sɛ́ ebia awiei koraa no ɛba saa anaasɛ ɛnte saa, anaasɛ wɔde eyi yɛ syndicate ma US investors... bio, misusuw sɛ asɛnnennen a ɛwɔ syndicate eyi mprempren ne stock aguadi.
Minim sɛ eyi reba wɔ nna kakraa bi mu wɔ bere a yɛakyerɛw no akyi, nanso ɛba fam kɛse wɔ $16 bo a Ellisons anaa wɔn syndicated investors de wɔn sika reto mu no ase, ɛda adi sɛ ɛredi gua wɔ ntease a wɔatew so ma ɛno. Na enti na nnipa dodow no ara betumi akɔ ɔmanfo gua so na wɔakyekye gyinabea wɔ bo a ɛba fam koraa sen baabi a saa asɛm yi rekɔ so no. Mesusu sɛ ɛno ne asɛnnennen no bi wɔ syndication afã no, nanso yɛbɛhunu. M’ani gye ho ankasa sɛ mɛhwɛ sɛnea investor base a etwa to no te.
Ahodwiriwde no fã titiriw, anyɛ yiye koraa no wɔ Ellison apam no mu bere a ɛreyɛ kɛse na mfaso wɔ so no, ne ahotoso a efi Larry Ellison hɔ.
Adeɛ baako pɛ nti a saa asɛm yi kɔɔ Paramount ne sɛ Larry tuu anammɔn na ɔkaa nsɛm mmienu. Biako, m’ankasa mewɔ hook no so ma pɛpɛɛpɛyɛ a ɛwɔ saa asɛm yi mu nyinaa. Na afei mmienu, sɛ biribi nti leverage no dɔɔso dodo na sikakorabea ahorow a wɔde wɔn ho ahyɛ ɛka no mu no mpɛ sɛ wɔde sika no tua ka no a, mede sika pii bɛsiesie leverage asɛm no m’ankasa. Enti Larry, wɔ ɔkwan a etu mpɔn so no, ɔmaa saa asɛm yi danee fii Netflix kɔɔ Paramount.
Okay, m’asɛmmisa a ɛfa saa asɛm no ho ni. Eyi ne brush a edi kan wɔ AI a misusuw sɛ ɛbɛba mpɛn pii wɔ saa nkɔmmɔbɔ yi mu. Sɛ woyɛ Larry Ellison a, w’ahonyade yɛ Oracle, na Oracle ayɛ adwumakuw a ɛnyɛ nea ɛyɛ fɛ nanso ɛma wonya sika bere tenten. Na mpofirim ara ɛyɛ sexy bio efisɛ wo tu mmirika data center ahorow bi na- .
Ebia ɛnyɛ sexy kakra sen asram asia a atwam ni, nanso kɔ w’anim.
Gye di. Nanso na wɔwɔ sika a wonya dapɛn yi ara kwa. Wɔyɛɛ no yiye. Misusuw sɛ nnipa pii susuwii sɛ asiane no reba, na wɔyɛɛ akontaabu boroo so.
Gye di.
Enti Oracle’s reyɛ yiye. AI multiple no yɛ nokware ma Oracle wɔ bere nhyehyɛe bi so. Dɛn nti na wɔ asase so no wobɛsesa afi wo Oracle stock no AI dodow a ɛyɛ w’agyapade ne w’ahonyade no mu de agye nsɛm ho amanneɛbɔfo dodow a ɛka pii saa? Efisɛ ɛno akyi no, gye sɛ wodɔ wo babarima no saa ara kwa a, mintumi nsusuw biribi foforo a enti ɛsɛ sɛ meyɛ saa aguadi no ho.
Hwɛ, misusuw sɛ egyina sɛnea AI bɛsakra saa nnwuma yi so ankasa. Minsusuw sɛ AI bɛkyerɛ pii ama linear television adwuma no, enti momma yennyaw saa asɛm no nkɔ nkyɛn kɛkɛ. Nanso asɛmmisa kɛse bi a wɔabue ano wɔ hɔ. So AI yɛ studio IP, emu nsɛm no? So ɛma ɛsom bo kɛse koraa?
Nea ɛyɛ serew ne sɛ, m’ani gye White Lotus ho. Misusuw sɛ saa ɔyɛkyerɛ no yɛ mfitiase adwene a ɛte saa, na asɛm no mu nsɛm no yɛ kraman kɛse. Ɛyɛ den sɛ wobɛfa no sɛ AI bɛba abɛka saa Walton Goggins scene no wɔ adidibea hɔ. I don’t think AI is going to come up with an original idea like that. So ebetumi ayɛ nneɛma a ohu no bi? Akyinnye biara nni ho. Asɛmmisa no bɛyɛ: so AI bɛma wɔabɔ nneɛma akɛse wɔ n’ankasa so? So ɛsɛ sɛ wufi adi kɔtɔ eyi pii wɔ studio agyapade kwan so? So ɛma studio production yɛ nea ne bo yɛ mmerɛw kɛkɛ? Sɛ sɛ wɔkyekyem pɛpɛɛpɛ a, sini kɛse no bo yɛ dɔla ɔpepem ɔhaha abien a, so wubetumi ayi ɛka a wɔbɔ no ɔha biara mu nkyem 30, 40, 50, 60 afi sini a wɔyɛ no mu? Efisɛ wobetumi afa AI so anya ne fã kɛse no ara.
Misusuw sɛ yennim saa mmuae ahorow no de besi nnɛ. Nea ɛhaw me, I’ll tell you, ne sɛ megye di sɛ wɔ wiase a user-generated content mu no, yɛde bere pii susuw YouTube ho. YouTube mu nsɛm rekɔyɛ yiye kɛse wɔ AI mu. Akyinnye biara nni ho. Obiara a ɔwɔ okyinnsoromma Asase so no rekɔ so ayɛ nneɛma a eye koraa sen sɛnea obetumi nnɛ. Di agoru ne mfonini ahorow no mu biara di agoru nnɛ. Worenya ntɛm ahwɛ, na ampa, ɛyɛ video a ɛyɛ sikani kakraa bi pɛ, nanso wɔ mfeɛ mmiɛnsa mu no, obiara deɛkɔ a wobetumi ama biribi ayɛ nea ntease wom ankasa.
Dɛn na ɛno yɛ? Dɛn ne saa akansi tumi no? Ɔkwan bɛn so na ɛno sakra? So yebenya obi a ɔte wɔn dan ase a obetumi ayɛ sini ankasa a ɔmmɔ ka wɔ sinidan a wɔde bedi dwuma ho? Ɛnonom yɛ nneɛma a ɛyɛ den sɛ wobɛte ase, nanso ɛnte sɛ nea ntease nnim bere a wususuw sɛnea nsakrae rekɔ so ntɛmntɛm ho no. Enti asɛmmisa ankasa ma me ne sɛ, AI betumi ama biribiara a ɛte Paramount ne Warner Bros mu a wɔaka abom no ayɛ nea ne bo yɛ mmerɛw sɛ wɔbɛbɔ. Wobetumi de AI ayɛ pii, nanso eyi fã foforo ne sɛ obiara nka sɛnea akansi tebea no bɛsakra wɔ mfe abiɛsa kosi anan a edi hɔ no mu ho asɛm.
So saa nnwumakuw yi nyinaa, ɛnyɛ Paramount kɛkɛ mpo na mereka, nanso so wɔwɔ ahunahuna ase wɔ po a ɛwɔ nneɛma a wuntumi nte ase mpo mu? Yɛsusu sɛ nneɛma pii wɔ YouTube so, nanso sɛ saa nsɛm no yɛ papa mpɛn pii wɔ ne su mu na wɔreyɛ pii mpo ɛfiri sɛ ɛyɛ mmerɛw na ɛyɛ ntɛmntɛm a, dɛn na ɛno yɛ wɔ mfasoɔ a ɛwɔ saa nsɛm a ɛwɔ hɔ dada yi mu biara so? Ɛno ne dadwen ankasa, ade a ɛma meda anadwo.
Ne nyinaa yɛ. M’abisa wo asɛm bi bio, ɛfiri sɛ mesusu sɛ woama stakes no akɔ soro ankasa wɔ saa asɛmmisa yi ho. Sɛ woyɛ Larry Ellison na wowɔ AI infrastructure adwuma mu, na ɛno ne w’ahonyade ne w’agyapade wɔ Oracle a, dɛn nti na wobɛsesa Oracle stock mu kyɛfa biako ama Warner Bros. Discovery, a ebia awu esiane AI nti?
Owu yɛ asɛmfua a emu yɛ den. M’ani nnye ho sɛ mede dead bedi dwuma wɔ nnwumakuw yi mu biara adwene mu. Ebia nnwumakuw nketewa bɛba. Akyinnye biara nni ho sɛ, akansi pii wɔ hɔ, a ɛbɛkyerɛ saa. Misusuw sɛ mmuae no, nokwarem no, ne sɛ yɛahu list — na yenni bere a ɛdɔɔso wɔ podcast yi so — a ɛfa nnipa a wɔpɛ sɛ wɔyɛ nsɛm ho amanneɛbɔ adwuma mu, a wɔpɛ sɛ wɔyɛ anigyede adwuma mu, na wɔpɛ sɛ wɔyɛ agumadi adwuma mu.
So wowɔ agumadi akuw esiane sɛ wɔyɛ nnwuma a ɛyɛ nwonwa nti, anaasɛ wowɔ agumadi akuw esiane sɛ wɔyɛ nkonimbo agyapade nti? Akyinnye biara nni ho sɛ nkonimbo agyapade afã bi wɔ eyi mu. Na bio, mennim, mentumi nkyerɛ wo sɛ yei yɛ Larry Ellison adwene, nanso mesusu sɛ kyakyatow bi wɔ hɔ wɔ David so. Ɔadi mfe 43, na bet wɔ hɔ sɛ obi betumi ayɛ Hollywood wɔ ɔkwan soronko so.
Bere bɛkyerɛ sɛ eyi bedi nkonim anaasɛ ɛnte saa, nanso gyidi bi wɔ hɔ sɛ ɛdenam mfiridwuma a wɔde di dwuma so no, wobetumi anya nea obiara nyɛɛ. Na ɛno yɛ adwene a ɛyɛ basabasa paa, paa, nanso ɛhɔ na wɔte. Wɔsusu sɛ wɔn mfiridwuma bɛyɛ papa asen Netflix, ayɛ papa asen YouTube’s. Wɔretow Google Cloud agu, wɔretow AWS agu. Wɔretu biribiara akɔ Oracle Cloud. Enti ebia ɛno nso yɛ mmuae a ɛwɔ ha no fã. So ntetee ne ɔkwan bi a wɔfa so de nea Oracle betumi ayɛ denam saa nsɛm yi nyinaa ne nea ɔde di dwuma no ho nsɛm a obenya so no bi wɔ hɔ?
Mebɛka sɛ nyansa asɛmti a wɔtaa de di dwuma wɔ hɔ, ɛnte saa? Sɛ wɔde saa mfiridwuma yi nyinaa bɛbom bedi dwuma wɔ ɔkwan bi so a ebia na Hollywood nni nyansa sɛ wɔbɛyɛ, anaasɛ na nyansa nnim sɛ wɔde wɔn sika bɛto mu, na ɛno nti na Netflix tew wɔn dɔn no ho, na ɛno nti na YouTube afi ase redi wɔn nkwa mu. Na menim sɛ woaka saa asɛm no mpɛn pii.
Gye di.
I’ve talked to people who have built the streamers, I know you have too, and they’re kind of like, “Saa ɔhaw yi yɛ nea wɔadi ho dwuma kɛse sen sɛnea wususuw. There’s no more to get out of the core technology of video streaming. Ebia pii wɔ hɔ a wubetumi afi nyansahyɛ ahorow mu, nanso wuhia nnipa a wobue app no nyinaa na afei wɔfa nyansahyɛ ahorow no na wɔde bere pii wɔ app no mu na ama ɛno ayɛ adwuma ankasa. Na yɛansiesie ɔhaw a ɛne sɛ wɔbɛma nnipa pii abue app no.” Mentee saa asɛm no amfi Ellison pitches a atwa Warner ho ahyia no mu biara mu.
Nea edi kan koraa no, me yam a anka metumi de nea wokae seesei ara no ahyɛ toa mu, efisɛ ɛyɛ ade biako pɛ a ɛho hia sen biara a ɛsɛ sɛ obiara a ɔwɔ saa adwuma yi mu te ase. Eyi nyinaa fa bere a wɔde di dwuma ho, ɛnte saa? Dwumadi ahorow a wɔde di dwuma da biara da. Wobue Instagram da biara da. Wobue TikTok mpɛn pii da biara. Nea enti a Netflix ne YouTube di yiye sɛnea ɛte no ne sɛ, sɛ wufi adwuma ba fie a, worennya ɔyɛkyerɛ a ɛwɔ hɔ dedaw mpo.Woredan no efisɛ wunim sɛ wɔbɛgye w’ani.
Wobue Paramount Plus ɛfiri sɛ Yellowstone episode bi wɔ hɔ a wopɛ sɛ wohwɛ, anaasɛ wobue HBO Max ɛfiri sɛ The Pitt episode foforɔ no bɔɔ anadwo a atwam no nnɔnkron, na wopɛ sɛ wohwɛ saa episode foforɔ no. Na afei wudum no kosi dapɛn a edi hɔ no bere a adeyɛ a edi hɔ no bɛba no. Ɛnyɛ mmeae a wobɛkɔ akɔgye w’ani kɛkɛ.
Asɛmmisa no ne sɛ, na ɛha na dɔla ɔpepepem pii nkonimdi anaa huammɔdi a ɛwɔ saa asɛm yi mu no wɔ, sɛ mpo wotow nneɛma pii koraa, mfiridwuma a eye koraa, ne aguadi tɔn biako gu a, a ɛno ne nea nhyehyɛe a ɛwɔ Paramount no yɛ, ɛnte saa? Nhyehyɛe no ne sɛ wobɛyɛ saa nneɛma abiɛsa no nyinaa wɔ mfe abien a edi hɔ no mu bere a wɔde Paramount ne Warner Bros.
Efisɛ intanɛt yɛ abakɔsɛm mu nkonimdifo-fa-most. Paw wo category, wunim no yiye sen me. Asɛmmisa no ne sɛ, nokwarem no, sɛ woyɛ saa nneɛma no nyinaa mpo a, so wiase no apaw wɔn a wobedi nkonim no dedaw? Sɛnea Disney bɔɔ mmɔden no, ɛnte saa? Disney kɔɔ eyi so ankasa. Wɔmaa emu nsɛm no kɔɔ soro koduu baabi a ɛyɛ nwonwa. Na nsɛm foforo a ɛtoatoa so wɔ Disney + so adapɛn kakraa biara. Ná emu nsɛm pii wɔ hɔ, na na ɛnkanyan ade no sɛnea ɛsɛ ankasa.
Na enti asɛmmisa no ne sɛ, so Paramount betumi ayɛ nea Disney antumi anyɛ? So wobetumi abubu akɔ application a wɔde di dwuma da biara da mu ankasa? Mekyerɛ sɛ, Prime Video, mpo wɔ agumadi a wɔasɛe no nyinaa mu no, nnya nyɛɛ saa ankasa. I’ll be honest with you, Nilay, me nnye nni sɛ ɛbɛyɛ yie, ɛfiri sɛ nkurɔfoɔ apaw wɔn platforms. Wɔn suban ne sɛ wobue Netflix anaasɛ wobue YouTube. So wubetumi ama wɔabue Paramount da biara da? So wubetumi ayɛ saa? Mennim.
Wokaa afã abiɛsa no ho asɛm, ɛnte saa? Wɔrekɔ de wɔn sika ahyɛ production mu. Ebia wɔbɛnya content pii ɛfiri sɛ production bɛbɔ ka ketewa ɛnam AI nti. Afei mfiridwuma nso wɔ hɔ, a wokaa ho asɛm. Wɔrekɔ de sika pii ahyɛ mfiridwuma mu. Na afei wokaa aguadi ho asɛm. Mepɛ sɛ meba aguadi mu efisɛ ɛte sɛ nea aguadi afã no ho hia me ankasa.
Aane.
Mfiridwuma afã no, eyi ne m’amansan. M’ahwɛ David Ellison a ɔreka biribiara a wɔbɛtu akɔ platform baako so na afei wɔasisi wɔ saa platform no so ho asɛm. Na misusuw sɛ, yiw, Warner kyekyeree ne ho wɔ nhama mu bɔɔ mmɔden sɛ ɔbɛyɛ eyi, na wantumi anyɛ hwee yiye. So woate akyinnyegye pa bi a ɛkyerɛ nea enti a wobɛbɔ saa ka yi ntɛm ara, sɛ ɛnyɛ sɛ emu nsɛm no nyinaa bɛba app biako so?
Hwɛ, sɛ wohwɛ Disney + sɛ beaeɛ a wofi aseɛ ara kwa a, wɔde Adam Smith a ɔfiri Google baeɛ no baeɛ. Adam yɛ CTO ne CPO, nneɛma ho adwumayɛfo panyin. Disney + foforo no hwɛ yiye koraa ampa. Nokwarem no, nyansahyɛ algorithm bi wɔ hɔ mprempren. Ɛwɔ nsɛm a ɛrekɔ so ankasa. Ɛyɛ personalized ma wo. Ɛda so ara yɛ mfiase nna, nanso misusuw sɛ ɛreboa wɔ aware nhyehyɛe mu.
Bio, minsusuw sɛ ɛboa sɛnea ɛsɛ, efisɛ misusuw sɛ wohia nsɛm pii. Tech ankasa nyɛ mmuae no. Wohia emu nsɛm no na ama woaka ho. Nanso misusuw sɛ sɛ wowɔ anidaso biara sɛ wobɛka kar aware nhyehyɛe a, wuhia asɛnka agua kɛse. Na Paramount ne Warner Bros. asɛnka agua no nyinaa nyɛ papa. Wɔn ne baabi a na Netflix wɔ mfe abiɛsa anaa anan a atwam ni no ntumi nsi akan.
Ahintasɛm ketewa fĩ a obiara nka ho asɛm ne sɛ, sɛ wohwɛ Netflix’s platform mprempren a, ɛyɛ nnam koraa. Asɛnka agua a wɔahyɛ da ayɛ nni hɔ. Ɛsakra koraa gyina da no mu bere ne sɛnea wode redi dwuma so. Ɛyɛ asɛnka agua a ɛsakra bere nyinaa. Saa nnwumakuw yi nyinaa, a Paramount ka ho, rebɔ mmɔden sɛ wɔbɛkyekye sɛnea na Netflix te mfe abiɛsa anaa anan anaa anum a atwam ni. Aane.
Mekyerɛ sɛ, bue saa apps yi mu biara. Wontumi mma cover art no mpo nnyɛ video. Ɛyɛ nea ne bere atwam araa ma wɔ nea nnwumakuw yi mfiridwuma mu nneɛma a wɔaboaboa ano no yɛ ho. Na enti mesusu sɛ gye a wɔgye tom wɔ Paramount ne sɛ ɛhia sɛ yɛdi kan ka yeinom nyinaa bom.
Na bio, misusuw sɛ nneɛma akɛse a ɛka wɔ saa asɛm yi nyinaa ho no mu biako ne sɛ, so Oracle mununkum no betumi adi eyi ho dwuma ankasa? Efisɛ mennye nni, na wohwɛ me sɛ madi mfomso wɔ eyi ho, nanso minnye nni sɛ obi wɔ streaming media space no mu a ɔde Oracle Cloud di dwuma. TikTok yɛ, nanso ɛno yɛ video tiawa a ɛda hɔ. Streaming a wɔde di dwumaagumadi, nsɛm a ɛkɔ so wɔ streaming, nsɛm ho amanneɛbɔ, ne TV a ɛkɔ so — obiara mfa Oracle’s cloud nni dwuma. Eyi bɛyɛ adwumakuw a edi kan a wɔde Oracle’s cloud bedi dwuma ama saa atirimpɔw yi. Na wɔreyɛ no awɔw bere yi ama Paramount, na afei, ɛda adi sɛ, mɛfa no sɛ awɔw bere a edi hɔ no ama Warner Bros. Wɔka sɛ ɛbɛyɛ ntɛmntɛm ɔha biara mu nkyem 50 wɔ ɛka no fã sen Google ne Amazon mununkum no.
Aniwa nyinaa rekɔ Oracle so. Mekyerɛ sɛ, I’m sure sɛ wobɛtumi anya ahɔhoɔ wɔ so, so Oracle bɛtumi ayɛ yei ankasa? Ɛbɛyɛ asɛmmisa kɛse ne ade kɛse a ɛsɛ sɛ wohwɛ.
Aane. Na bio, mesusu sɛ osuahu a yɛrehu sɛ Oracle rebɔ mmɔden sɛ ɔbɛyɛ hyperscaler player kɛseɛ wɔ AI mu na berɛ a Oracle rebɔ mmɔden sɛ ɔbɛtu TikTok platform no, wobɛtumi ahunu seams no. Ɛda adi ara kwa wɔ baabi a nhama no wɔ. Wokaa sɛ Netflix di anim. Oracle’s architecture no akyɛ sen obiara architecture wɔ akwan pɔtee bi so. M’ani gye ho paa. Misusuw sɛ eyinom yɛ nsɛmmisa akɛse, nso.
Wɔwɔ ahotoso sɛ Oracle betumi ayɛ. Ebia eyi nso kasa kyerɛ nea enti a saa asɛm yi rekɔ so, ɛnte saa? Te sɛ, “Hey, sɛ Oracle tumi yɛ eyi na ɛkyerɛ sɛ wobetumi ayɛ eyi ankasa, sɛ ɛyaw a ɛrenyin mpo a, so wobetumi afi ase atwetwe agodifo afoforo aba wɔn asɛnka agua so?” Minni adwene biara, nanso misusuw sɛ ebia ɛno yɛ asɛmmisa a wɔabue ano.
Nifa. Nanso agodifoɔ mmienu a aka a wɔwɔ scale a anka nteaseɛ bɛkanyan needle no ama Oracle ne Netflix, a ɛne AWS abɔ kɛseɛ, na mensusu sɛ ɛbɛfiri AWS da, ne YouTube, a, ɛnam nteaseɛ a ɛda adi pefee nti, ɛrenfiri Google. Wubetumi aboaboa streamer ketewa biara ano wɔ wiase, na wo AI adwuma no da so ara bɛyɛ wo mfaso no fã kɛse wɔ hɔ.
Enti bio, ɛte sɛ nea akyinnyegye a ɛwɔ ha ma Oracle no nyinaa si fam wɔ, “Wiɛ, David yɛ Larry ba,” na ebia ɛno ye. Sɛnea wokae no, ebia ɛyɛ nkonimbo agyapade ara kwa. Nanso sɛ woka content production a ɛkɔ soro wɔ efficiency a ɛkorɔn mu esiane AI nti ho asɛm a, ɛno yɛ efficiency argument, ɛnte saa? Yɛ’rebɔ ka a ɛba fam.
Sɛ woka mfiridwuma ho asɛm a, ɛda so ara yɛ efficiency argument. Na afei wudu aguadi mu. Na aguadi te nka kɛkɛ sɛ ɛka kronkron, efisɛ ɛte sɛ nea ɛrentumi nyɛ yiye sɛ wobɛpae mu wɔ wiase a nneɛma a wɔde ma a ɛkɔ soro bere nyinaa wɔ hɔ na woaka sɛ, “Hwɛ saa ɔyɛkyerɛ yi, na ɛnyɛ saa de no,” denam aguadi nkutoo so.
M’ani nnye sɛnea woyɛ no ho. Na sika dodow a ebia ɛsɛ sɛ wosɛe na ama nkurɔfo abue saa app foforo yi na wɔde bere pii atra hɔ ahwɛ IP foforo, nsɛmma nhoma foforo, ne IP bi a ɛwɔ hɔ dedaw no, te sɛ nea ɛkorɔn araa ma ɛho hia sɛ ɛbɛma mmɔdenbɔ biara a wubenya afi nneɛma a wɔyɛ ne mfiridwuma mu no ayɛ ketewaa. Me nso mintumi mma saa akontaabu no nyɛ adwuma.
Warner Brothers ne Paramount ankasa nyɛ wɔn ho yiye koraa wɔ wɔn ankasa som adwuma no ho aguadi mu. Wɔn baanu nyinaa de wɔn ho to adwumakuw foforo so ankasa sɛ wɔbɛyɛ wɔn nan ho adwuma dodow no ara. Wɔn baanu nyinaa de wɔn ho to Amazon akwan so kɛse. Paramount sen Warner’s mpo. Nanso wɔn subscriber bases no fã kɛse bi te Amazon’s channels so.
Kae sɛ, sɛ wowɔ Amazon channels so a, Amazon di aguadi no ho dwuma. Womfa wo app no nni dwuma. Mekyerɛ sɛ, wobɛtumi akɔ wo app no mu, nanso nnipa dodoɔ no ara de Amazon Prime Video app no di dwuma kɛkɛ na wɔhwɛ wɔn HBO. Wɔrehwɛ The Pitt wɔ Prime Channels, anaasɛ wɔrehwɛ 1883 wɔ Prime Channels. Wɔn’amfa wɔn app no nni dwuma da. Mesusu sɛ nsɛm akɛseɛ, akɛseɛ a ɛnnya adwene a ɛdɔɔso wɔ mfiridwuma mu akuo ne nsɛm ho amanneɛbɔfoɔ akuo mu seesei ara ne sɛ ebia David Ellison ne ne kuo no bɛtwe wɔn ho afiri saa channel stores yi mu, sɛ ɛyɛ Amazon’s channel store anaa Roku’s channel store. Google mpo wɔ YouTube Primetime Channels.
Saa channel stores yi adi asɛm a wokae seesei ara no ho dwuma. Ɛyɛ den ankasa sɛ wubenya wɔn a wɔakyerɛw wɔn din. Ne bo yɛ den yiye na ɛyɛ den. Na wɔde wɔn ho ato saa channel stores yi so, na Amazon’s akyekye adwuma a ɛyɛ hu. Mede anuonyam pii ma wɔn. Mekyerɛ sɛ, nokwasɛm a ɛyɛ sɛ Apple TV Plus yɛ prime channel no kyerɛ wo sɛnea nsakraeɛ kɛseɛ aba wɔ mfeɛ anum anaa nsia a atwam no mu, ne sɛdeɛ ɛyɛ den sɛ wobɛma streaming video adwuma no anyin. Nanso sɛ woyɛ Ellison a, hena na ɔmfa channel stores nni dwuma?
Nnwumakuw abien wɔ hɔ a wɔmfa channel stores nni dwuma: Netflix ne Disney. Sɛ woyɛ Ellison na wopɛ sɛ wosusuw wo ho wɔ saa top echelon no mu a, ɛnotop tier, wowɔ akokoduru sɛ wo nkutoo bɛkɔ? Misusuw sɛ ɛno bɛyɛ sɛnkyerɛnne kɛse a ɛkyerɛ sɛnea n’anidaso ahorow no yɛ kɛse. So ɔwɔ ɔpɛ ankasa sɛ obefi adi? Sɛnea wokae seesei ara no, ɛyɛ den yiye sɛ wobɛkɔ akɔtɔn na woakora so. Na bio, ɛnyɛ sɛ wobɛnya subscribers no nko ara. Ɛsɛ sɛ wunya nsɛm a ɛdɔɔso ne mfiridwuma a ɛhyɛ ase pa a ɛdɔɔso a ɛbɛma nkurɔfo asan aba da biara da. Sɛ ɛnte saa a, wɔyɛ churn.
Adwuma yi tamfo ne churn. Na ɛyɛ serew, misusuw sɛ nneɛma biako a Netflix ani gyee ho kɛse bere a na wɔrehwɛ Warner Brothers adetɔ no ne sɛ wɔn ho dwiriw wɔn wɔ sɛnea churn a ɛkorɔn wɔ gua biako biara so wɔ wiase nyinaa ma HBO no ho. Enti, ɛno yɛ asɛm kɛse.
Nifa. Efisɛ nkurɔfo kyerɛw wɔn din wɔ ɔyɛkyerɛ biako mu, na afei wofi hɔ kɔ. Game of Thrones aba awiei, m’akɔ.
Siesie. Ɛno ne ɔhaw no. Eyi kɔ so san ba ɔhaw titiriw biako so. Ampa, algorithm no. Ampa, mfiridwuma no. Nanso ɛnyɛ emu nsɛm a ɛdɔɔso. Nsɛm a ɛwɔ mu a ɛdɔɔso a ɛbɛma woakɔ so atra hɔ. Womfa wo ho nhyɛ HBO Max wiase no mu. Won’nkɔ Paramount Plus wiase no mu. Eyinom yɛ nneɛma a wɔde di dwuma kakraa bi. Na hwɛ, wɔn bere a wɔde dii dwuma no akontaabu kyerɛ saa.
Wokaa eyinom nyinaa ho asɛm wɔ cable, nsɛm ho amanneɛbɔ, ne agumadi ho. Nsɛm ho amanneɛbɔ ne agumadi nso yɛ nea ɛyɛ nnam ma ɛyɛ nwonwa. Nkurɔfo bata ho ara kwa de hwehwɛ saa nneɛma no. Wɔbɛtwe wɔn adwene asi saa nneɛma no so wɔ bere ano ankasa. Ebia ɛno rekɔ fam ama linear TV, nanso wubetumi ahu sɛ Netflix de sika reto video a ɛte ase mu, na saa ara na YouTube nso te. Ɛte sɛ bere biara a yɛne obiara bɛkasa wɔ YouTube so no, wɔte sɛ, “Ɛsɛ sɛ wokɔ live kɛkɛ.”
Edu bere a wobɛtie podcast yi no, na Oscars no aba.
Aane. Na YouTube de sika hyɛɛ mu.
Mfeɛ mmiɛnsa akyi no, Oscars no bɛba YouTube so. Enti yeah, ka live events ho asɛm.
Paramount deal no fã kɛse bi a Netflix mpɛ ne CNN, na CNN da so ara yɛ sticky. Ɔko bi rekɔ so wɔ Iran. Eyi ne bere a CNN da no adi sɛ ɛsom bo ma obiara. Sɛ wɔrekɔ- .
Me ne no nyɛ adwene wɔ ɔkwan bi so, Nilay. Mekyerɛ sɛ, wɔ nnipa a wɔhwɛ no mu no, dabi.
Wiɛ, eyi ne bere a wopɛ, ɛnte saa? Wiase Ko.
Ɔko anaasɛ ɔko biara nni hɔ, obiara nni hɔ a ɔrehwɛ CNN. Akontaabu no yɛ wɔn kan ho honhom. CNN adwuma no reyɛ ayɛ hyew ankasa wɔ w’ani so.
Gye di. Ma memfa akyinnyegye a ɛfa CNN bo a ɛsom ho no nka.
Yoo.
Na hwɛ, mehwɛ nsɛm ho amanneɛbɔ dan bi so. Mewɔ atenka pii wɔ adwuma a ɛne sɛ mɛyɛ nsɛm ho amanneɛbɔ ho. Sɛ wopɛ sɛ wokyekyɛ nneɛma ma nnipa dodow a ɛsen biara a, anka wobɛkɔ YouTube kɛkɛ. Wode nneɛma no to YouTube so kɛkɛ. Yɛde yɛn nneɛma gu YouTube so. YouTube ntua wo ka biara. Sɛnea ɛbɛyɛ yiye no, wuntumi nyɛ adwuma wɔ YouTube’s partnership dollars so.
Wotua wo nnwetɛbona kakraa bi. Wo nsa ka sika kakraa bi fi mu.
Kakraa bi. Nanso mennim YouTube ɔbɔadeɛ baako mpo a ɔte sɛ, “Metumi atena ase na mawu wɔ YouTube nko ara so.”
Ebia Owura Aboa.
Dabi, Owura Aboa hwere sika wɔ YouTube nkutoo so. Ne sika nyinaa yɛ aguadi— .
Chocolate a wɔde yɛ aduan?
Yep. Ɔ’asusuw ho. Na ne bo yɛ den araa ma obi foforo biara ntumi ntua ne brand deals no ho ka. Enti na ɛsɛ sɛ ɔdan kɔ nneɛma a honam fam nneɛma mu sɛnea ɛbɛyɛ a obetumi de n’ankasa nneɛma atɔn wɔ sika a ɛkorɔn a ɛfata mu efisɛ obiara ntumi ntua aguade ho dawurubɔ ho ka a ɔpɛ sɛ ogye no. Eyi yɛ nwonwa, PhD asɛmti foforo koraa a ɛfa Decoder episode bi ho.
[Ɔserew] Kɔ so kɔ so.
Nanso obiara ntumi nnya sika wɔ YouTube nkutoo so. Sɛ wopɛ sɛ wohwɛ nsɛm ho amanneɛbɔ dan bi so wɔ CNN’s scale so, a emu kakraa bi na ɛreyera wɔ wiase mprempren, na ɛreyɛ nketewa a, wuhia sika foforo bi na wode ayɛ. Worentumi nkyekyɛ biribiara wɔ YouTube so kɛkɛ.
Ebia sɛ CNN kyekyɛɛ biribiara wɔ YouTube so ampa a, anka ebenya atiefo pii. Enti, wɔakɔhyɛ distribution puzzle bi a ebia obiara rensiesie da mu. Gye sɛ wowɔ nneɛma a wɔkyekyɛ a ɛma wonya sika pii a, wuntumi ntua ka mfa nyɛ ade a ne kɛse te sɛ CNN. Eyi nti na wɔn adwuma no so retew, efisɛ sɛ wobɛkɔ akɔfa CNN a, ɛkame ayɛ sɛ ɛsɛ sɛ wohwɛ linear cable, na obiara rennyɛ saa bio. Na saa ade no wɔ nhyɛso kɛse ase.
Ná Ellison pɛ saa adwuma yi. Na ɔte sɛ, “M’atɔ ade no nyinaa.M’akɔtɔ linear adwuma no.” Linear agyapade biako pɛ a ɛsom bo biara ne CNN. Ɔhyɛɛ bɔ ahorow bi sɛ nsakrae kɛse bɛba CNN, wɔ White House, nanso ɔko bi rekɔ so wɔ Iran.Ne investors no rekɔyɛ Mfinimfini Apueifo, ɛte sɛ nea. Ɛno nyinaa te sɛ ahodwiriwde a ɛyɛ ade kɛse a ɛtwetwe adwene fi ɔhaw ahorow a wode ato hɔ dedaw wɔ core streaming adwuma no mu no ho. Dɛn nti na wobɛfa ɛno nso?
Misusuw sɛ woreyera ade titiriw a enti wɔtɔɔ linear TV agyapade no. Nneɛma abien nti na ɛte saa. Biako, wogye dii ankasa, na misusuw sɛ awiei koraa no ɛdaa adi sɛ ɛteɛ. Wɔn nkutoo na na wɔwɔ ɔpɛ sɛ wɔbɛtɔ saa agyapade a ɛyɛ hu yi. Eyinom yɛ agyapade a ɛte saa a ɛyɛ shitty. Misusuw sɛ metumi aka sɛ shitty, ɛnte saa?
Eyinom yɛ agyapade a ɛte saa a ɛyɛ shitty. Obiara foforo biara nni okyinnsoromma Asase so a na ɔpɛ sɛ ɔtɔ saa agyapade yi. Enti bere a na Comcast ne Netflix rehwɛ eyi, esiane sɛ wokae sɛ na wowɔ bidders baasa wɔ ɔkwan a etu mpɔn so nti, na wɔpɛ sɛ wɔtɔ studio ne streaming adwuma no nkutoo. Ná wonni wiase nyinaa linear networks adwuma no ho anigye biara. Enti, Ellison susuwii sɛ ɔrema ne ho mfaso denam agyapade a obiara mpɛ a ɔbɛtɔ so. Nanso eyi fã foforo nso wɔ hɔ. San kɔ baabi a yɛhyɛɛ aseɛ kɛseɛ wɔ saa podcast yi so, na yɛreka leverage a ɛwɔ saa asɛm yi mu ho asɛm. Sɛ eyi yɛ nea etu mpɔn kɛse leveraged buyout. Wo’re levering up mpɛn ason. Ɛka tɔn biako wɔ saa asɛm yi mu.
Saa linear cable networks yi, ɛwom sɛ ɛnyɛ nnwuma pa de, nanso ɛtow sika pii gu. Enti, w’akɔ wiase asehwe mu. Ellison ne team no nnye saa asɛm no ntom. Eyinom yɛ wiase agyapade a ɛrekɔ fam. Wohia saa sika a ɛkɔ so no. Nkontaabu a ɛwɔ saa asɛm yi so no nokwarem no, sɛ ɛnyɛ saa agyapade no a, anka ɛrenyɛ adwuma. Worentumi lever up to this leverage a woantɔ saa agyapade no.
Na enti, mesusu sɛ ɛte sɛ akontabuo nsɛsoɔ a wobɛdi ho dwuma yie na wonim sɛ ɛsɛ sɛ wonya saa agyapadeɛ no, ne adwene a ɛne sɛ, “Hey, wobɛkɔ tebea pa mu sɛ wobɛtɔ saa adwumakuo yi ɛfiri sɛ Netflix mpɛ.” Na enti, nokwarem no, misusuw sɛ ɔpɛ a wɔwɔ sɛ wɔbɛtɔ ne nyinaa boaa wɔn bere a wɔde toto Netflix’s bid ho no.
Mekyerɛ sɛ, ɛte sɛ nea ammoa wɔn efisɛ na Netflix adi nkonim, kosii sɛ Trump aban no de wɔn ho hyɛɛ mu.
Hwɛ, ɛno ne asɛm a wɔka a akyinnye biara nni ho sɛ mahu sɛ nkurɔfo reka ho asɛm. Minsusuw sɛ ɛno nti na saa apam yi sɛee. Anka Trump aban no betumi de wɔn akɔ asɛnnibea. Kae sɛ, san w’akyi kakra wɔ bere mu kɛkɛ. Trump aban no bɔɔ mmɔden sɛ wobesiw AT&T kwan sɛ wɔbɛtɔ Time Warner. Na nokwarem no, ɛkɔɔ asɛnnibea, na aseda mu no, yɛda so ara yɛ ɔman a mmara wom, sɛnea me hokafo Walt Pisik pɛ sɛ ɔka no.
Na awiei koraa no, hena na odii nkonim? Bere Warner ne AT&T. Aguadi no kɔɔ so tiaa aban no, na nokwarem no, ɛne DOJ’s, ɛda adi sɛ, mmara mu asɛm no tiaa. Na enti misusuw sɛ anka Netflix bedi nkonim na awiei koraa no anka ebetumi anya saa asɛm yi, efisɛ na monopoly biara nni Netflix. Nanso wunim dɛn? Ɛnfa ho. Netflix nantew kɔe. Na mesusu ampa sɛ Ellison, a na ɔwɔ ɔpɛ sɛ ɔbɛtɔ ne nyinaa no, na ɛyɛ mfasoɔ, na awieeɛ koraa no na ɔsi gyinaeɛ ma board no.
Ma memmisa wo nsɛm bi a ɛfa anifere kwan so mfa nea ɛbɛba akyi wɔ saa apam yi mu ho. Na afei mepɛ sɛ me zoom kɔ so, enti adwene kɛseɛ baako a mede bɛbɔ mu, ɛfiri sɛ yɛaka ho mpɛn pii seesei, na mepɛ sɛ mehu wo fa a wofa wɔ ho.
Nanso wɔ anifere kwan so no, Ellison yii ne ho adi wɔ Warner lot no so, na ɔkaa sɛ, “Eyi ayɛ adeyɛ a basabasayɛ wom, nanso aba awiei mprempren.” Na meka kyerɛɛ me tirim sɛ, “Ɛnwiei.” Ebia Trump aban no de rɔba bɛhyɛ eyi so, nanso aman no bi rekɔ asɛnnibea. European Union wɔ adwene bi wɔ nkabom ho a ɛyɛ soronko koraa wɔ Trump nniso no de ho.
Dɛn na edi hɔ ankasa? So aba awiei, anaasɛ yɛbɛko bi?
Hwɛ, sɛ saa asɛm yi anwie a, ɛbɛyɛ me nwonwa. Bio, minsusuw sɛ monopoly nsɛm wɔ ha. So nneɛma pii wɔ hɔ a ɛyɛ hu wɔ Hollywood a ɛka studio abien bom no ho, na so mogyahwiegu kɛse bɛba wɔ cable network fã no?
Aane. Nnipa dodow ahe na wobeyi wɔn afi adwumam?
Cable network afã? Hwɛ, nokwarem no, ma memmisa wo asɛm bi. Wususuw sɛ nnipa baahe na wɔyɛ adwuma wɔ CNN nnɛ wɔ wiase nyinaa?
Mpem du du yɛ me nsusuwii.
Dabi, ɛno dɔɔso dodo — nnipa 3,000.
Yoo.
Mpem abiɛsa. Me nsusuwii ne sɛ wɔ mfe abien akyi wɔ saa asɛm yi a wɔato mu akyi no, saa dodow no nnu fã. Wɔrekɔ gut CNN kɛkɛ. Ɛbɛyɛ adwuma ketewaa bi koraa sen sɛnea ɛte no.
Wosusu sɛ wɔrekɔroll no kɔ CBS News mu?
Ɛyɛ den. Nkabom ho nsɛm wɔ hɔ. Mekyerɛ sɛ, na Les Moonves taa ka CBS ne CNN a wɔbɛka abom ho asɛm. Nkurɔfo susuwii sɛ ɛno bɛba mfe pii. Adwumayɛkuw a wɔka bom yɛ adwuma yɛ asɛm kɛse; biako yɛ nkabom na biako nso nyɛ. Enti, sɛnea ɛno kɔ so ne sɛnea woka saa nneɛma no bom no, nokwarem no minnim. Enti, yɛbɛhwɛ.
Nanso hwɛ, misusuw sɛ saa asɛm yi to mu. Minsusuw sɛ mmara kwan bi wɔ hɔ a wɔbɛfa so asiw saa asɛm yi ano. Nanso asɛmmisa titiriw, a ɛde bua w’asɛmmisa no ne sɛ, ɛkyɛ dɛn na ɛto mu? Paramount susuw sɛ eyi bɛba awiei ansa na September aba awiei. Mesusu sɛ ɔkwan a stock no reyɛ aguadi, a ɛwɔ digit abien a ɛtrɛw kɔ baabi a $31 no wɔ no, bɛka akyerɛ wo sɛ investors haw sɛ eyi yɛ Q4 anaa mpo Q1 2027 adeyɛ. Na enti, bere tenten a eyi gye ankasa ansa na wɔawie no da so ara yɛ asɛm a wogye ho akyinnye kɛse.
Nifa. Misusuw sɛ aman no bɛyɛ dede pii na wɔayi nneɛma bi a wɔma ho kwan, titiriw California.
Nanso dɛn ne concession no? Concession bɛn na wode bɛma wɔ ha?
Mitumi susuw kuw bi ho. Misusuw sɛ California pɛ sɛ wɔhwɛ hu sɛ adwumayɛfo kuw bi bɛtra California, na wɔrendan AI adwumayɛfo. Misusuw sɛ wobenya ɔkwan bi a wɔbɛfa so ayi saa hokwan no afi hɔ.
Misusuw sɛ nsɛmmisa pii wɔ hɔ a ɛfa sɛ ebia wɔbɛto ntonto no mu, a wɔkɔ so ka ho asɛm, nanso wɔmfa nsi so dua koraa da sɛ wɔrento Paramount anaa Warner ntonto no mu biako anaa abien mu. Nnipa pii yɛ adwuma wɔ saa ntonto no so. Pii wɔ hɔ a wubetumi atetew mu.
Anka worentoto mu pii. Sɛ na wompɛ sɛ wubenya lot abien a... Mekyerɛ sɛ, yiw, mate nsɛm a ɛfa sɛnea wosii theme park wɔ emu biako so ho. Nanso gyae saa asɛm no to nkyɛn, nnwumakuw pii wɔ hɔ a wɔwɔ saa beae yi a anka wɔbɛdɔ bi. Mekyerɛ sɛ, Netflix ani begye ho sɛ wobenya studio lot.
Aane.
Akyinnye biara nni ho. Enti sɛ na studio lot bi wɔ hɔ a wɔtɔn a, minnye akyinnye biara sɛ player a ɔwɔ up and coming ani begye ho sɛ obenya studio lot efisɛ they’re scarce resources. Enti misusuw sɛ asɛmmisa ankasa ne sɛ sɛ wɔantɔn lot no, wɔkora so a, so wɔkɔ so yɛ sini pii ankasa sɛnea wɔka no?
Afei, hwɛ, ɛsɛ sɛ mmuae a ɛfata yɛ sɛ ebia woreyɛ sini ama sinidan ahorow anaasɛ worenyɛ. Ɛsɛ sɛ woyɛ nneɛma pii sen sɛnea Paramount ne Warner Bros. bom yɛ. Sɛ wopɛ sɛ woyɛ obi a ɔbɔ wɔ streaming mu a, ɛsɛ sɛ wobɔ nneɛma a ɛwɔ mu no mmɔho abien. Afei, ebia ɛnyɛ ɛno nyinaa na ɛwɔ California. Netflix nyinaa fa wiase nyinaa nneɛma ho. Wɔresi studio kɛse bi wɔ New Jersey.
Misusuw sɛ eyi nyɛ nnwuma pɔtee bi a wɔbɛkora so wɔ California ho kɛse sen sɛ ebia wɔbɛkɔ so akɔ soro kɛse wɔ emu nsɛm mu anaa. Paramount se ɛbɛba. Ɛsɛ sɛ wɔyɛ nneɛma pii sen sɛnea wɔreyɛ nnɛ. Seesei ɛsɛ sɛ wɔde wɔn sika to baabi a wɔn ano wɔ.
Here’s my other tactical question foforo a ɛfa eyinom nyinaa ho. Tom Cruise yɛ Mission Impossible sini ahorow. Ɔyɛ Top Gun sini ahorow. Ɔne Skydance ayɛ no mfeɛ pii. Mewɔ awerɛhyem sɛ n’ani agye yiye sɛ obenya studio partner kɛse bi wɔ David Ellison mu. Wɔmma no kwan sɛ ɔbɛtow obiara a ɛte sɛ nea ɔyɛ Chinani tuo wɔ saa sini ahorow no mu efisɛ ɛno yɛ gua kɛse ma saa sini ahorow no. Eyi ayɛ amammerɛ ho ɔko ho asɛm mfe pii ni. Yɛyɛ blockbusters akɛse no, na ebia yɛrebɔ anhwea afi anoano sɛnea ɛbɛyɛ a yɛrenhyɛ Chinafo atiefo no abufuw.
Saa sikakorafo yi rekɔyɛ Mfinimfini Apueifo. Hena na Tom Cruise rebɛtow wɔ sini ahorow yi mu? Efisɛ ɛte sɛ nea ɛno te sɛ amammerɛ mu akodi ho asɛm foforo a ɛyɛ hyew a Ellison abusua no retu mmirika akɔ mu pɛɛ.
Nokwasɛm ne sɛ, biako, wɔrenka wɔn a wɔn a wɔde wɔn sika bɛto mu no bɛyɛ ankasa ho asɛm mpo. Enti yennim ɛno ho mmuae. Momma yɛnhwɛ wɔn a wɔde wɔn sika ahyɛ mu no. Wɔkyerɛ sɛ saa sikakorafo yi nni nniso biara anaasɛ wontumi ntow aba wɔ biribiara ho anaasɛ wonni nkɛntɛnso biara.
Sɛ́ ebia wɔwɔ nkɛntɛnso a ɛyɛ brɛoo no, ɛda adi sɛ ɛyɛ asɛm a akyinnyegye kɛse wom a migye di sɛ mmarahyɛfo benya afuw da. Nanso, hwɛ, wɔ da no awiei no, nneɛma pii wɔ hɔ a ɛsɛ sɛ wɔbɔ. Nsɛm pii wɔ hɔ a enni nsɛm a woreka ho asɛm no biara.
I’m just saying in Top Gun: Maverick, ohu F-14 a wɔmfa nni dwuma bio wɔ base bi so.
Gye di.
Ɔman baako pɛ na ɛwɔ F-14 a wɔmfa nni dwuma bio a ɛte base so. Mihu ankasa sɛ wubetumi atwe adwene asi ɔhaw yi so wɔ CNN, na misusuw piinkurɔfo atwe adwene asi ɔhaw yi so wɔ CNN, nanso sɛ wopɛ blockbusters a ɛte sɛ nea Ellison pɛ a, nokwarem no, worekɔ geopolitics mu wɔ ɔkwan foforo pɔtee bi so.
Gye di.
Na ebia wowɔ investor base bi a wɔmpɛ sɛ wobɛkɔ mu wɔ saa kwan no so.
Hwɛ, minsusuw sɛ investors dwen geopolitical ho sɛnea wɔdwene ade biako ho, a nokwarem no ɛrema saa adwuma yi anya nkɔso. Akyinnyegye a efi sikasɛm mu asisifo hɔ no yɛ ade biako ankasa. Yɛn nyinaa nim sɛ saa nnwumakuw yi yɛ srade, na wobetumi atew ɛka a wɔbɔ so tɔn pii. Obiara ada no adi sɛ ɛte saa. Nea obiara nkyerɛe ne sɛ wubetumi anyin ankasa, anyin saa nnwuma yi wɔ ɔkwan a ɛbɛkɔ so atra hɔ daa so.
Ɛno ne nea sikakorafo pɛ. So wubetumi ayɛ nneɛma akɛse a nkurɔfo pɛ sɛ wohu, a ɛkanyan wɔn a wɔakyerɛw wɔn din, a ɛde kɔ bere tenten mu streaming adwuma pa a ebetumi adi agyapade nnwuma a wowɔ no asehwe so nkonim, nea wuntumi nyɛ ho hwee? Worentumi- .
Yeah.
Minsusuw sɛ wobɛma nnipa pii akɔ sinidan ahorow. Worennya nnipa pii a wɔbɛkyerɛw wɔn din wɔ linear TV so. Worentumi nsiesie ɔhaw ahorow a ɛwɔ saa adwuma yi mu mprempren. Asɛmmisa no ne sɛ, so wubetumi akyekye adwuma foforo no kɛse na ama anyin ntɛmntɛm sɛnea ɛbɛyɛ a ebetumi atu mmirika asen nsukyenee a ɛrewosow no? Ɛno ne asɛmmisa a edi kan.
Enti ɛha na mepɛ sɛ miwie. Eyi ne adwene kɛse a yɛakɔ so aba saa bere yi nyinaa. Sɛ woka nnwuma akɛse a ɛrehwe ase ho asɛm a, me thesis ne sɛ wɔn kyekyɛ no bubui. Ne nyinaa baa awiei wɔ distribution platforms a titiriw no wontua wo sika so.
Netflix yɛ nkyekyɛmu kɛseɛ a ɛtwa toɔ a ɛtua ka kɛseɛ ma nneɛma a ɛwɔ mu. Biribiara a aka no ntua wo hwee. YouTube betumi atua wo dɔla abien efisɛ wɔde creator program na efii ase, na wontumi ndum. Nanso YouTube Shorts tua rate a sɛnea ɛte biara no ɛnyɛ hwee.
Meta tua wo ka zero ankasa.
Aane. Instagram tua wo ka zero ankasa.
Zero, sɛnea ɛte ankasa.
TikTok, ebia.
Na woda so ara de emu nsɛm no gu so. Ɛno ne ade a eye sen biara wɔ ho.
Na obiara da so ara reyɛ. Mmabun dɔm bi wɔ hɔ a wɔrekɔyɛ adwuma kwa, na ɛno ne nea worehyia, ɛmfa ho nea ɛbɛba biara. Nnipa pii asusuw akwan a wɔbɛfa so akyekye nnwuma ahorow wɔ saa tebea no mu, a ebinom reyɛ kɛse, na ebinom nso a nneɛma a wɔyɛ no su rekɔ soro. There’s a universe of talk shows on YouTube now that have figured out how to make a thing a ɛte sɛ late-night-night talk show a ɛwɔ saa ɛka nhyehyɛe no wɔ saa sikasɛm mu bere a nkyekyɛmu no ntua wo sika.
Ɔkwan bɛn so na obi di eyi ho dwuma? Yɛbɛyɛ dɛn anya sini bere a metumi abue TikTok na mahu A Few Good Men dodow no ara kwa? Ɛte sɛ nea ɛnyɛ hwee kɛkɛ bere a metumi abue Instagram, na IP korɔnbɔ no abu so araa ma adebɔfo reyɛ AI video ahorow a nnipa a wɔagye din wɔ benkum ne nifa so. Ɛte sɛ nea ɛho nhia, na obiara nni hɔ a ɔreto mu. Ɔhaw a ɛfa nneɛma a wɔkyekyɛ ho no sõ saa.
Wo’ayɛ no yiye. Ɔkwan foforo so no, nokwarem no, ɛyɛ mmuae a ɛnyɛ den koraa. Ma nsɛm a ɛwɔ mu no nyɛ nea nkurɔfo pɛ sɛ wohu. Mekyerɛ sɛ, hwɛ KPop Demon Hunters. Ebia ɛnyɛ sini a ɛyɛ nwonwa sen biara wɔ adwinni mu a woahu pɛn. Nanso wobɔ nsɛm a ɛwɔ nnwom pa, abakɔsɛm a ɛyɛ anigye, biribi a ɛyɛ foforo na ɛyɛ foforo a ɛte sɛ nea ɛsono nea wɔahu pɛn, na na wowɔ sini a agye din a na ɛyɛ sini kɛse a ɛsen biara wɔ afe a etwaam no mu denam nsonsonoe kɛse so. Wɔanhwɛ wɔ sinidan ahorow mu da. Yiw, minim sɛ na ɛwɔ sinidan ahorow mu dapɛn awiei abien- .
Me ne me babea no kɔe. Na ɛyɛ- .
Ɛde besi nnɛ no, sini kɛse a wɔyɛe wɔ afe 2025 mu no yɛ Netflix sini. Ɛno yɛ biribi a Hollywood nyɛɛ nsakrae wɔ mu ankasa. Hwɛ, nea enti a na ɛyɛ kɛse te sɛ nea na ɛte no, migye di, ampa, na sini no ye ne ne nyinaa, nanso nokwarem no misusuw sɛ YouTube, sohyial media, ne Spotify nyaa nkɛntɛnso kɛse wɔ nneɛma a ɛwɔ mu no a wɔbɔɔ no na ɛmaa ɛkɔɔ ntɛmntɛm ankasa.
Mekyerɛ sɛ, misusuw sɛ ɛno yɛ nneɛma a worehu no mu biako. Nnwom a wɔbɔ no reyɛ kɛse sen bere biara. Ɔhaw no ne sɛ w’ayɛ kakraa bi na wɔakɔ akyirikyiri. Nea enti a Netflix adi yiye sen obiara ne sɛ wɔtow tuo pii wɔ botae so. Na enti, eyi nyinaa san ba sɛ Ellison pɛ sɛ odi yiye a, ɛsɛ sɛ ɔfa tuo pii wɔ botae so, efisɛ eyi yɛ adwuma a ɛyɛ den kɛse, nanso woda so ara betumi anya nkonimdi.
Aane.
Woɛsɛ sɛ wotow tuo pii wɔ botae so kɛkɛ na wobɔ nneɛma tɔn bi a ɛma nkurɔfo kɔ so de wɔn ho hyɛ mu da biara da.
Wiɛ, Rich, mewɔ atenka bi sɛ me ne wo rebɛka saa apam yi ho asɛm bere a ɛrebɔ denam pene so na afei wɔakum no mpɛn pii, mpɛn pii wɔ mfe a ɛreba no mu no. Meda mo ase pii sɛ mowɔ Decoder so.
Meda mo ase sɛ moanya me.
Nsɛmmisa anaa nsɛm a wɔka fa saa adeyɛ yi ho? Hit yɛn wɔ decoder@theverge.com. Yɛkenkan email biara ampa!
