Murakaza neza kuri Raporo Yimikorere-Urukurikirane aho dukusanya kandi tugasesengura inyandiko mbuga nkoranyambaga hamwe nubukangurambaga bidutera imbaraga, tugasenya icyabatera ubwenge. Ntabwo dusuzuma gusa imikorere itagira inenge ya buri post cyangwa kwiyamamaza, ariko ingaruka yibiranga, nabyo. Iki gihe, turimo kwibira cyane mubikorwa byo kwamamaza byambere byumwaka. Nk’uko ubushakashatsi bwakozwe na Q1 2025 bubyerekana, abamamaza ibicuruzwa benshi bavuga ko ibintu byinjira mu mahanga bikora neza ibicuruzwa mu rwego rwo kugera, gusezerana no guhinduka, naho abandi 65% bizeye cyane ubushobozi bw'ikipe yabo yo kwerekana ROI y'imbaraga zikomeye.
Iyo duhinduye ibiryo byacu, biragaragara umubare wibirango uhitamo ibicuruzwa byamamaza. Byahindutse amayeri yo kwamamaza mubikorwa-ndetse n'inzira gakondo zo kwamamaza. Ariko ibyinshi mubukangurambaga dukunda biyoborwa na micro-creator hamwe nabakunzi ba enterineti bigezweho, ntabwo ari abantu bakomeye. Abaguzi bifuza guhuza hamwe na normcore (hamwe nigipimo cyiza cyo kwifuza), kandi bakabura ubushake bwo gukora ibicuruzwa birenze urugero, gutwara ibintu byinshi hamwe nibirimo neza. Reka dutandukanye ubukangurambaga bwo guhanga, ibipimo ngenderwaho hamwe ningingo-yo-kureba-abimenyereza inyuma yikimenyetso, duhereye kuri Staples na “Staples Baddie.” Staples x The Staples Baddie: Reka abakozi baremye “The Staples Baddie” - umuremyi wa Oblivion (@blivxx), ugenda na Kaeden umunsi ku wundi - ni umukozi nyawe wa East Coast Staples. Yatangiye kohereza kubyerekeranye nubushobozi bwikimenyetso kuri TikTok, amashusho amaze gukusanya miliyoni zirenga 10.
Kwibagirwa byerekana uburyo abakiriya bashobora gukora ibintu byose kuva kashe yabigenewe kugeza mugikapu cyacapwe - mugihe uzigama umwanya munini namafaranga. Abatanga ibitekerezo kuri videwo ye bakunze kuvuga ko yahumuye amaso ku bicuruzwa byinshi bya Staples batigeze bamenya ko bibaho. Nk’uko byatangajwe na Influencer Marketing by Sprout Social, Oblivion ifite igipimo cyo gusezerana kingana na 23.4% - bikaba bitangaje 23% ugereranije nabayiremye. Byumvikane neza, ibikubiyemo akora ni abakozi. Ariko igihe Staples yamubonaga agenda kuri virusi, bahise bamushishikariza gukomeza kohereza ubutumwa, gutanga ibisobanuro ku nyandiko ze, kumwoherereza paketi yo kumwitaho no kuvugira mu ruhame uburyo bakunda ibimurimo. Ikirangantego kimaze gutangaza ubufatanye bwabo, nyuma yuko abafana be basabye ikirango kugikora kumugaragaro.
Nkuko Bob Sherwin, CMO wa Staples, yabitangarije New York Times, ati: "[Ntabwo bitangaje kubona ibintu bya Kaeden byumvikana cyane… Ikinamico: Staples Baddie nibutsa cyane ko abakozi bashobora kuba abaterankunga, nabo. Abashinzwe abakozi bafite uruhare mubaturage bagize igice cya interineti, kandi birashobora kuba igice cyingenzi muri gahunda yo kunganira abakozi bawe. Mugihe ibirango bidakwiye gufata inzira-yuzuye kubikorwa byabashinzwe kurema abakozi, bagomba guha abakozi babo umwanya wo kwigaragaza muburyo busanzwe, nkuko Staples yabikoreye Oblivion. Iyo abakozi bahawe umudendezo wo guhanga no kwemererwa kubaka ikirango cyabo, bazana uburambe butandukanye, imico nubuhanga kubintu byawe. Ubuzima bwa Midi x @JustBeingMelani: Teza imbere ibintu byiza byawe byiza Ubuzima bwa Midi ni ishyirahamwe rya telehealth ritanga ubuvuzi bwihariye kubagore bari mu kigero cyo hagati - igice urwego rwubuvuzi ntirwigeze ruvura rwitondewe. Nkumuhungabanya umwanya wubuvuzi, ikirango cyafashe inzira-yambere, muburyo bwa digitale kugirango abantu bongere ubumenyi, burimo no gufatanya nabashinzwe. Ubufatanye bwabo bwatsinze kugeza ubu ni hamwe na Melani Sanders, uzwi kumurongo nka @JustBeingMelani.
Umwanditsi hamwe nuwabigizemo uruhare avuga ko ari "uwashinze Club Ntukiteho ™," ishishikariza abagore muri perimenopause, gucura ndetse no gucura nyuma yo kwiha ubuntu bwinshi. Ndetse yanditse igitabo cyitwa izina rimwe. Mu mwanya we wo hejuru w’ubuzima bwa Midi, Melani akurikiza imiterere isanzwe y’iposita, akerekana ibintu byose abagore bo muri Club Ntukiteho ™ batitayeho. Inyandiko yatewe inkunga niyi nyandiko yakusanyije abantu barenga 150.000 kugeza ubu, kandi nuburyo twahuye niyi nyandiko mu ntangiriro zuyu mwaka. Amashusho yarushije ibicuruzwa byo hejuru kuri Instagram ibihumbi icumi. Kuri Marketing ya Sprout Influencer Marketing, igipimo cyo gusezerana kumyanya cyari 3.2% (hejuru yikigereranyo cya Melani ugereranije na 2,1%) hamwe naagaciro k'itangazamakuru kari hafi $ 362.000. Iyi ntsinzi ije mugihe kimwe cya kane cyabakoresha imibereho bashakisha byimazeyo ubuzima bwiza ninama zo kwiteza imbere mubyimibereho, nkuko Q3 2025 Ubushakashatsi bwakozwe. Ikinamico: Mugihe algorithms zacu ziba nziza, ni ngombwa kubaka ubufatanye bwigihe kirekire nabafatanyabikorwa basanzwe bafite ikizere mugice cya enterineti. Inkomoko yinkomoko mubushakashatsi ku ngingo bavuga - ntabwo ari imico gusa nk'ubunini bw'abumva cyangwa ahantu. Kandi iyo poste ya influencer ikora neza, shyira amafaranga yinyongera yishyuwe inyuma (hamwe nu ruhushya rwabigenewe, birumvikana). Ubumaji bubaho mugihe amatangazo yishyuwe yumva ari organic. DoorDash x Rob Rausch: Kanda mumico ya enterineti na fandoms Rob Rausch numwanzi winzoka, inyenyeri yukuri kandi ifite imbaraga. Nyuma yo kwamamara mubyerekanwa Urukundo rwa Island hamwe nabagambanyi, Rausch yakiriye ibyifuzo byubucuruzi butandukanye. DoorDash yari mubambere bambuye ubufatanye, bafata inzira idasanzwe. Abakoresha batanze ibitekerezo batizera ko konte yemewe ya DoorDash ishyiraho ibirimo. Ntawabura kuvuga, ikirango cyashyize imbere kubona ubushake kuruta gusunika serivisi zabo.
Ingamba ziyobowe na Zaria Parvez, Umuyobozi ushinzwe imibereho myiza. Yatangarije ikinyamakuru Wall Street Journal umuhanga-mbonezamubano wihishe inyuma ati: "[Isi] gakondo yo kwamamaza izashyira imbere amashusho yintwari, hanyuma ibintu byose biriyongera niba bibaye. Ariko uburyo ikipe yacu ikora ni aba bantu bazwiho kuba mumibereho kandi icyo abafana bishimiye nuko niba ubahaye ikintu bumva binyuze mumurongo wamagi ya pasika, ariko nanone ni agace gashya ko kuvuga. Ibice by'inyongera Ibirimo, kuri njye, mubyukuri ni ngombwa kuruta uburenganzira ku mutungo umwe, urugero. ”
Uburyo butari umurongo bwakoze neza cyane kubufatanye. Nk’uko byatangajwe na Sprout Influencer Marketing, videwo yo hejuru yavuye mu kwiyamamaza yatumye 18% yo gusezerana kuri TikTok - kuzamura 50x. Ikinamico: Imibereho yahinduye uburyo dukoresha TV, kandi kubwibyo, umuyoboro wukuri-inyenyeri-to-influencer yashizweho neza. Kubirango byibanze ku kubaka umuco bifitanye isano, ni ngombwa kuba mubiganiro bidasanzwe bibaho kumibereho. Mugihe ukorana nababigizemo uruhare, kora ibihe bya interineti, ntabwo wubahwa kwamamaza. KFC x @TurnUpTwinsTV: Gufatanya kurema ikiranga cyawe Impanga za TurnUp, Minnie na Mattie, ni zo zabanje gukora ibirango bya jingle-bigenda bikwirakwira kubera gukora Crumbl Cookie itabangamiwe mu 2024, videwo ifite miriyoni 80+ kugeza ubu kuri TikTok. Bashiki bacu bagurije umunezero wanduye, ubwuzuzanye n'amagambo meza ku bufatanye bwa KFC buherutse kwerekana ibyokurya byihuse by'inkoko Twister Wrap. Video yakiriye ibikorwa birenga 15,000 kuri TikTok na Instagram. Nk’uko byatangajwe na Sprout Influencer Marketing, iyi videwo yakiriye kandi igipimo cya 4% cyo gusezerana iyo cyoherejwe kuri konti y'ibicuruzwa - igipimo kiri hejuru cyane ugereranyije n'ikigereranyo cyo gusezerana kw'ibicuruzwa bisa (0.25%).
Imiterere ya videwo ya TurnUp Twins ifite uburyohe bumwe bwa jingles muminsi yambere yo kwamamaza. Nostalgia ikina neza kuri KFC, kuko Twister Wrap yakunzwe na 90. Indirimbo yamaze guhuzwa na KFC. Mu gice cyibitekerezo kuri TikTok, abakoresha banditse ngo "Twist it! Twist it!" aninginga ngo umurongo uhindurwe ubucuruzi. Ikinamico: Ibigo byihuta byibiribwa, kimwe nabenshi, byose birahatanira kwitabwaho mugihe cyo gusohora. Aho gukora flash-in-the-pan, koresha marketing marketing kugirango wishimire ibintu byingenzi kandi wubake kumateka yawe asanzwe. Strava x abarema LA baho: Kwakira ibirori bya IRL Mugihe cya 2026 LA Marathon, porogaramu ikurikirana ibikorwa Strava yakiriye akanama kihariye ko gutumira gusa. Ibirori byimbitse byatangiranye no kwiruka ibirometero bibiri kwiruka bikurikirwa na mugitondo, kandi yitabiriwe nabakinnyi, abarema hamwe nabashinze club. Aka kanama ubwako kari kayobowe nabashinzwe kurema, barimo Danielle Burnett, washinze club-nini-nini ya club Big Girls Yiruka; Maya Leppard, uwashizeho Bad muri Running, club isanzwe kubiruka bashya; Mariah Dyson, umukinnyi wa Nike akaba ari nawe washinze club ya GirlGangCrazy yibanda ku bagore; na Marvin Garcia, washinze imwe mu makipe akomeye ya L.A., Good Vibes Track Club.
Ibirori byari biheruka mu ruhererekane rwa pop-up no guhura ikirango cyiswe "Kudos Collective," cyerekana icyerekezo cya kudos muriporogaramu igufasha kunezeza abandi bakinnyi. Ikirangantego kizi ko umuganda arimpamvu nyamukuru abantu bakoresha urubuga rwabo, niyo mpamvu bashyira imbere ibikorwa byibanda kumuryango kuruta gutera inkunga no kwiyamamaza. Nkuko Melanie Jarrett, Umuyobozi w’ubufatanye muri Strava, yabibwiye Glossy, ati: "Duhitamo cyane cyane kudatera inkunga mu buryo butaziguye amoko [bityo dushobora gukomeza kuba] ibirango na platform agnostic. Bimwe mubituma [guhura kwacu] itike ishyushye ni [benshi mu bakinnyi bakomeye biruka ndetse nabashinze club] mubyukuri ntabwo bigeze bose mubyumba bimwe hamwe na hamwe hamwe na Lul, [abiruka bakomeye] baraziranye, bahura ku nshuro yabo ya mbere kandi basangira imyitozo myiza yukuntu buri wese akura imiryango yabo yiruka mumijyi yabo. ” Ikinamico: Dukurikije raporo ya Leta ishinzwe kwamamaza ibicuruzwa, 80% by'abaguzi bifuza cyane kugura ibicuruzwa bifatanya n'abaterankunga birenze ibiri ku mbuga nkoranyambaga. Fata umurongo kuri Strava hanyuma wubake umuganda wawe (cyangwa urukurikirane rw'ibikorwa) ushingiye kumihuza ifatika, ntabwo ukunda no kwishora gusa. Gutezimbere umuryango uyobowe nabashinzwe Ibyo birangiza iki gice cya PPR. Komeza ukurikirane inyandiko yacu itaha, kandi hagati aho, ibuka ibi bintu by'ingenzi:
Kohereza Raporo Yakozwe
Abarema nyabo bakunze kwiyamamaza. Aho kuyobora cyane, abamamaza ibicuruzwa bagomba gushyigikira ababigizemo uruhare batiyambuye imico ituma batsinda. Kwizerwa mumiryango niche bifite akamaro kuruta kugera. Abacuruzi bagomba gushyira imbere guhuza ingingo no kwizerwa kwabumva kuruta kubara abayoboke, no kongera ibikorwa byabashinzwe gukora cyane hamwe ninkunga yishyuwe kugirango bagere aho bigera. Umuco ujyanye no kwitabira ibiganiro. Aho gufata ubufatanye bwabahanze nkiyamamaza gakondo, abamamaza ibicuruzwa bagomba kwibanda kubyara ibintu byumva ko ari kavukire kandi bikagura inkuru kurubuga rwinshi, imiterere ndetse no gusetsa imbere. Influencer marketing ikora neza iyo irenze ibiryo. Ibicuruzwa birimo uruhare mubikorwa byubuzima bwisi, ibyabaye cyangwa ibikorwa byabaturage birashobora kunoza umubano wabateze amatwi kandi bigatera ubudahemuka bukomeye.
Soma ibikurikira: Winjire mubuyobozi bwacu bugabanya inzira yo hejuru isobanura ejo hazaza h'isoko ryamamaza. Niba kandi ubonye inyandiko mbonezamubano cyangwa ubukangurambaga bukwiye kugaragazwa, andika @sproutsocial hanyuma ukoreshe #PostPerformanceReport kugirango ibitekerezo byawe bishyirwe mu kiganiro kizaza. The post PPR idasanzwe: Kwamamaza ibicuruzwa byiza byamamaza muri 2026 (kugeza ubu) appeared first on Sprout Social.
