Barka da dawowa zuwa Rahoton Ayyukan Bugawa-jerin da muke tattarawa da kuma nazarin labaran kafofin watsa labarun da kamfen da ke ƙarfafa mu, kuma mu karya abin da ya sa su hazaka. Ba wai kawai muna bincika aiwatar da ƙirƙira mara lahani na kowane post ko yaƙin neman zaɓe ba, amma tasirin alamar, ma. A wannan lokacin, muna zurfafa nutsewa cikin manyan kamfen ɗin tallan masu tasiri na shekara. Dangane da binciken Q1 2025 Sprout Pulse Survey, yawancin 'yan kasuwa sun ce abun ciki mai tasiri yana aiwatar da abun ciki mai alaƙa dangane da isarwa, haɗin kai da juyawa, kuma wani 65% suna da kwarin gwiwa akan ikon ƙungiyar su don nuna ROI na ƙoƙarin masu tasiri.
Lokacin da muka gungurawa ciyarwar mu, ya bayyana a sarari yawancin samfuran ke yin fare akan tallan mai tasiri. Ya zama dabarar talla ta gaskiya akan zamantakewa-har ma da tashoshi na tallace-tallace na gargajiya. Amma yawancin kamfen ɗin da muka fi so ana jagorancin ƙananan masu ƙirƙira da sabbin masoyan intanet, ba manyan masu tasiri ba. Masu cin kasuwa suna sha'awar daidaitawa da al'ada (tare da ingantaccen kashi na buri), kuma suna rasa sha'awar samfuran da aka yi hasashe, ɗimbin ɗabi'a da abubuwan gogewa. Bari mu raba kamfen ɗin ƙirƙira, ma'auni na aiki da ra'ayi daga masu aiki a bayan alamar alama, farawa da Staples da "Staples Baddie." Staples x The Staples Baddie: Bari ma'aikata su ƙirƙira "The Staples Baddie" - aka mahaliccin Oblivion (@blivxx), wanda ke tafiya ta Kaeden yau da kullun - ma'aikacin gaske ne na Gabas Coast Staples. Ta fara bugawa game da ikon alamar akan TikTok, bidiyon da suka tattara fiye da miliyan 10.
Manta yana nuna yadda abokan ciniki zasu iya ƙirƙirar komai daga tambari na al'ada zuwa bugu na bugu-yayin da ke adana lokaci da kuɗi mai yawa. Masu sharhi kan bidiyonta akai-akai suna cewa ta buɗe idanunsu ga ɗimbin samfuran Staples waɗanda ba su taɓa sanin akwai su ba. Dangane da Influencer Marketing ta Sprout Social, Oblivion yana da ƙimar haɗin gwiwa na 23.4% - mai ban sha'awa 23% sama da masu yin irin wannan. Don bayyanawa, abubuwan da ta ke samarwa na ma'aikata ne. Amma lokacin da Staples ya gan ta yana yawo, sai suka yi saurin ƙarfafa ta ta ci gaba da yin rubutu, yin tsokaci a kan abubuwan da ta rubuta, aika mata da kunshin kula da al'ada da kuma yin magana a bainar jama'a game da yadda suke son abun cikin ta. Alamar dai ta sanar da haɗin gwiwar ta ne, bayan da magoya bayanta suka roƙi alamar da ta sanya ta a hukumance.
Kamar yadda Bob Sherwin, Staples 'CMO, ya gaya wa New York Times, "[Yana da] abin ban mamaki don kallon abubuwan da ke cikin Kaeden suna daɗaɗawa sosai… Wasan: The Staples Baddie babban tunatarwa ne cewa ma'aikata na iya zama masu tasiri, suma. Masu ƙirƙira ma'aikata suna da tasiri a cikin al'ummomin da suke ɓangare na kan layi, kuma suna iya zama muhimmin sashi na shirin bayar da shawarwarin ma'aikatan ku. Duk da yake bai kamata samfuran su ɗauki hanyar hannu gaba ɗaya ga abun ciki na mahaliccin ma'aikata ba, yakamata su baiwa ma'aikatansu sarari don bayyana kansu a zahiri, kamar yadda Staples yayi don Oblivion. Lokacin da aka bai wa ma'aikata 'yanci da izini don gina tambarin su na sirri, suna kawo gogewa daban-daban, ɗabi'u da ƙwarewa ga abun ciki na alamar ku. Midi Health x @JustBeingMelani: Haɓaka mafi kyawun abun ciki mai tasiri Midi Health ƙungiyar lafiya ce ta wayar tarho wacce ke ba da kulawa ta musamman ga mata a tsakiyar rayuwa - babi na fannin likitanci ba koyaushe ana bi da shi da kulawa ko ƙima ba. A matsayin mai rushewa a cikin sararin kiwon lafiya, alamar ta ɗauki tsarin zamantakewa-farko, tsarin dijital don haɓaka wayar da kan jama'a, wanda ya haɗa da haɗin gwiwa tare da masu ƙirƙira. Haɗin gwiwarsu mafi nasara har zuwa yau shine tare da Melani Sanders, wanda aka sani akan layi kamar @JustBeingMelani.
Marubuciya kuma mai tasiri ta bayyana kanta a matsayin "wanda ya kafa kungiyar Kada Kulawa ™," wanda ke ƙarfafa mata a cikin tsaka-tsakin lokaci, al'ada da postmenopause don ba wa kansu ƙarin alheri. Har ta rubuta littafi mai suna. A cikin babban matsayinta na Kiwon Lafiyar Midi, Melani tana bin daidaitaccen tsarin gidanta, tana jera duk abubuwan da mata a cikin Kulab ɗin Don't Care Club ™ basu damu da su ba. Shafin da aka ba da tallafi ya tara sama da 150,000 har zuwa yau, kuma shine yadda muka ci karo da sakon a farkon wannan shekarar. Bidiyon ya zarce babban abun ciki na Instagram da dubun dubata. Kowane Sprout Influencer Marketing, adadin shiga bayan ya kasance 3.2% (mafi girma fiye da matsakaicin adadin haɗin gwiwar Melani na 2.1%) daKimar kafofin watsa labarai ta kusan $362,000. Wannan nasarar ta zo a daidai lokacin da sama da kashi ɗaya bisa huɗu na masu amfani da zamantakewa ke neman lafiya da shawarwarin inganta kansu kan zamantakewa, bisa ga binciken Q3 2025 Sprout Pulse Survey. Wasan: Yayin da algorithms ɗinmu suka zama mafi ƙanƙanta, yana da mahimmanci don gina haɗin gwiwar masu tasiri na dogon lokaci tare da waɗanda suka riga sun sami tabbaci a kusurwar masu sauraron ku na intanit. Masu tasiri tushen tushen binciken batutuwan da suke magana akai-ba kawai halaye kamar girman masu sauraro ko wurin ba. Kuma idan post mai tasiri ya yi kyau, sanya ƙarin kashe kuɗi a bayansa (tare da izinin mai tasiri, ba shakka). Sihiri yana faruwa lokacin da tallace-tallacen da aka biya suka ji kwayoyin halitta. DoorDash x Rob Rausch: Matsa cikin al'adun intanet da fandoms Rob Rausch mai gardamar maciji ne, tauraro na gaskiya kuma mai yin tasiri. Bayan ya yi suna a kan nunin Love Island da Traitors, Rausch ya sami tayin ciniki iri-iri. DoorDash yana daga cikin na farko da suka zarge haɗin gwiwa, ɗaukar hanyar da ba ta dace ba. Masu amfani sun yi sharhi cikin rashin imani cewa asusun DoorDash na hukuma yana aika wannan abun ciki. Ba lallai ba ne a faɗi, alamar ta fifita samun yardar rai akan tura sabis ɗin su.
Zaria Parvez, shugabar harkokin zamantakewa ce ke jagorantar wannan dabara. Ta gaya wa Wall Street Journal mai hazaka na farko na zamantakewa a bayansa: "[The] al'adun talla na al'ada za su ba da fifiko ga bidiyo na gwarzo, sannan duk abin da ke da ƙari idan ya faru. Amma hanyar da ƙungiyarmu ke aiki shine an san waɗannan mutane suna cikin zamantakewa kuma abin da magoya baya ke sha'awar shi ne idan kun ba su wani abu da suka fahimta ta hanyar ruwan tabarau na Easter, amma kuma sabon sabon abu ne? pic maras riga. Kullum muna ginawa cikin guda shida zuwa bakwai na abun ciki Wannan, a gare ni, yana da mahimmanci fiye da haƙƙin kadara, misali.
Hanyar da ba ta dace ba ta yi aiki musamman ga wannan haɗin gwiwa. Dangane da Sprout Influencer Marketing, babban bidiyon yaƙin neman zaɓe ya haifar da ƙimar haɗin gwiwa na 18% akan TikTok - haɓaka haɗin gwiwa na 50x. Wasan kwaikwayo: Zamantakewa ya canza yadda muke amfani da TV, kuma saboda haka, bututun-tauraro-da-tasiri ya kasance da kyau. Don samfuran da aka mayar da hankali kan haɓaka dacewar al'adu, yana da mahimmanci zama ɓangaren tattaunawar fandom da ke faruwa akan zamantakewa. Lokacin haɗin gwiwa tare da waɗannan masu tasiri, ƙirƙirar lokutan intanit, ba tallace-tallacen ɗaukaka ba. KFC x @TurnUpTwinsTV: Haɗa ƙirƙira alamar alamar ku Twins na TurnUp, Minnie da Mattie, sune asalin masu ƙirƙirar jingle na asali - suna zuwa hoto ko bidiyo mai zagaya yanar gizo da sauri don ƙirƙirar kuki mara izini a cikin 2024, bidiyo mai ra'ayoyi sama da miliyan 80 zuwa yau akan TikTok. ’Yan’uwa mata sun ba da rancen farin ciki, jituwa da waƙoƙi masu daɗi ga haɗin gwiwar KFC na baya-bayan nan don sake dawo da alamar Twister Wrap na abinci mai sauri na kaji. Bidiyon ya karɓi ayyukan sama da 15,000 akan TikTok da Instagram. A cewar Sprout Influencer Marketing, faifan bidiyon kuma ya sami ƙimar haɗin kai 4% lokacin da aka buga shi zuwa asusun alamar - ƙimar mafi girma fiye da matsakaicin adadin haɗin kai na nau'ikan nau'ikan (0.25%).
Salon bidiyo na TurnUp Twins yana da dandano iri ɗaya na jingles a farkon kwanakin tallace-tallace. Nostalgia yana taka rawa sosai ga KFC, kamar yadda Twister Wrap ya kasance abin fi so na 90s. An riga an haɗa waƙar tare da KFC. A cikin sashin sharhi akan TikTok, masu amfani sun rubuta "Twist it! Twist it!" kuma ya roki a mayar da wakar ta zama kasuwanci. Wasan kwaikwayo: Kamfanonin abinci masu sauri, kamar mutane da yawa, duk suna gasa don kulawa idan ya zo ga sakewa. Maimakon ƙirƙirar lokacin walƙiya a cikin kwanon rufi, yi amfani da tallan tallan don bikin manyan abubuwan ci gaba da ginawa akan tarihin alamar ku. Strava x mahaliccin LA na gida: Mai watsa shiri IRL abubuwan Yayin Marathon LA na 2026, aikace-aikacen bin diddigin ayyuka Strava ya karɓi keɓaɓɓen kwamitin gayyata kawai. Bikin na kut-da-kut ya fara ne da gudu mai nisan mil biyu sannan ya biyo bayan karin kumallo, kuma ya samu halartar ’yan wasa, masu kirkira da masu kafa kulob masu gudu. Kwamitin da kansa ya jagoranci masu kirkiro na gida, ciki har da Danielle Burnett, wanda ya kafa babban kulob din Big Girls Who Run; Maya Leppard, mahaliccin Bad a Running, wani kulob mai mahimmanci don sababbin masu gudu; Mariah Dyson, 'yar wasan Nike kuma wanda ya kafa kulab din gudu na GirlGangCrazy mai mayar da hankali ga mata; da Marvin Garcia, wanda ya kafa ɗaya daga cikin manyan kulab ɗin gudanarwa na LA, Good Vibes Track Club.
Taron ya kasance na baya-bayan nan a cikin jerin fafutuka da saduwa-up da alamar ta kira "Kudos Collective," mai nuna alamar kudos a cikinapp da ke ba ku damar faranta wa sauran 'yan wasa murna. Alamar ta san cewa al'umma ita ce babban dalilin da mutane ke amfani da dandalin su, wanda shine dalilin da ya sa suke ba da fifiko ga al'amuran da suka shafi al'umma fiye da tallafawa da yakin neman zabe. Kamar yadda Melanie Jarrett, Daraktan Abokan Hulɗa a Strava, ya gaya wa Glossy, "Mun zaɓi musamman kada mu ba da tallafin kai tsaye ga jinsi [don haka za mu ci gaba da kasancewa] iri da kuma agnostic dandamali. Sashe na abin da ke sa [mu gamuwa] irin wannan tikitin zafi shine [masu yawan masu gudu masu tasiri da masu kafa kulob din] a zahiri ba su taɓa kasancewa a cikin ɗaki ɗaya tare da Hoka ba, wannan kuma tare da Hoka. Abubuwan Lululemon - don haka akwai wani sihiri inda kuke ganin [masu gudu masu tasiri] sun gane juna, haduwa a karon farko kuma ku raba mafi kyawun ayyuka game da yadda kowannensu ke haɓaka al'ummominsu a cikin garuruwan su. " Wasan: Dangane da Rahoton Kasuwancin Masu Tasiri, 80% na masu siye sun fi son siye daga samfuran samfuran da ke haɗin gwiwa tare da masu tasiri fiye da abubuwan da ke cikin kafofin watsa labarun. Yi la'akari daga Strava kuma gina taron al'ummar ku (ko jerin abubuwan da suka faru) waɗanda ke kewaye da alaƙa masu ma'ana, ba kawai abubuwan so da alƙawari ba. Haɓaka al'ummar da mahalicci ke jagoranta Wannan ya ƙare wannan kashi na PPR. Ku kasance da mu don fitowarmu ta gaba, kuma kafin nan, ku tuna da waɗannan mahimman abubuwan da ake ɗauka:
Abubuwan da ake ɗauka na Ayyukan Ayyuka na Baya
Masu kirkira na gaske sukan yi fice wajen kamfen da aka goge. Maimakon yin kan gaba, masu kasuwa yakamata su goyi bayan masu tasiri ba tare da kawar da halayen da ke sa su ci nasara ba. Amincewa a cikin al'ummomi mafi mahimmanci fiye da kai. Ya kamata 'yan kasuwa su ba da fifikon daidaita batutuwa da amincin masu sauraro fiye da kirga masu bi, kuma su haɓaka abun ciki na mahalicci mafi girma tare da tallafin da aka biya don tsawaita isar sa. Dacewar al'ada ta fito ne daga shiga cikin tattaunawa. Maimakon kula da haɗin gwiwar mahalicci kamar tallace-tallace na gargajiya, masu kasuwa ya kamata su mayar da hankali ga samar da abun ciki wanda ke jin asali ga dandalin zamantakewa da kuma fadada labarin a cikin labaran da yawa, nau'i-nau'i da barkwanci. Tallace-tallacen mai tasiri yana aiki mafi kyau lokacin da ya wuce bayan ciyarwa. Samfuran da suka haɗa da masu tasiri a cikin abubuwan da suka faru na zahiri, abubuwan da suka faru ko shirye-shiryen al'umma na iya zurfafa dangantakar masu sauraro da kuma haifar da aminci mai ƙarfi.
Karanta gaba: Shiga cikin jagoranmu wanda ya rushe manyan abubuwan da ke bayyana makomar tallan mai tasiri. Idan kuma kuka ga posting na zamantakewa ko kamfen wanda ya cancanci a haskaka shi, yi tag @sproutsocial kuma kuyi amfani da #PostPerformanceReport don sanya ra'ayin ku a cikin labarin gaba. Buga na musamman na PPR: Mafi kyawun kamfen ɗin tallan mai tasiri na 2026 (har ya zuwa yanzu) ya fara bayyana akan Sprout Social.
