Aw ni ce ka segin Post Performance Report kan—o ye fɛn ye min bɛ tali kɛ ɲɔgɔn na, an bɛ kunnafonidilanw ni kanpaɲiw lajɛ ani k’u sɛgɛsɛgɛ, minnu bɛ dusu don an kɔnɔ, ani ka fɛnw tiɲɛ minnu b’u kɛ hakilitigiw ye ten. An t’a sɛgɛsɛgɛ dɔrɔn ko daɲɛ walima kanpaɲi kelen-kelen bɛɛ ka daɲɛw waleyali dafabali sɛgɛsɛgɛ, nka an t’a sɛgɛsɛgɛ marka nɔ min bɛ sɔrɔ, o fana. Nin sen in na, an b’an yɛrɛ su ji la kosɛbɛ san kɔnɔ influencer marketing kanpaɲiw kɔnɔ. Ka kɛɲɛ ni san 2025 Q1 Sprout Pulse Survey ye, sugutigi fanba b’a fɔ ko influencer kɔnɔkow bɛ tɛmɛ brand kɔnɔkow kan seko ni dɔnko siratigɛ la, u sendonni, u sendoncogo ani u jiginni siratigɛ la, wa 65% wɛrɛw dalen bɛ u ka kulu ka seko la ka influencerw ka cɛsiriw ROI jira.
N’an y’an ka feeds scroll, a jɛlen don ko brand joli bɛ pari kɛ influencer marketing kan. A kɛra piblisite kɛcogo ye tiɲɛ na sosiyete kan — ani hali laadala feereli siraw kan. Nka an ka kanpaɲi caman minnu ka di an ye kosɛbɛ, olu ɲɛmɔgɔya bɛ mikro-dabɔlaw ni ɛntɛrinɛti kanubaga labanw bolo, a tɛ kɛ mɔgɔba minnu bɛ se ka mɔgɔw bila sira. Kunnafonidila bɛ relatability ni normcore (ni aspiration dose kɛnɛman) nege don u la, wa u bɛ ka dumuni nege bɔ u la ka ɲɛsin fɛnw ma minnu bɛ fɔ ka caya, ka massive hauls ani polished content. An k’an ka kanpaɲi daɲɛw, baarakɛcogo jateminɛw ani hakilinaw tigɛtigɛ ka bɔ baarakɛlaw la minnu bɛ marka bololanɛgɛ kɔfɛ, k’a daminɛ Staples ni “Staples Baddie” la. Staples x The Staples Baddie: A to baarakɛlaw ka da “The Staples Baddie” — n’a bɛ fɔ a ma ko dabɔbaa Oblivion (@blivxx), min bɛ taa Kaeden fɛ don o don — ye East Coast Staples baarakɛla lakika ye. A y’a daminɛ ka kunnafoni di o taamasiyɛn in seko kan TikTok kan, wideyow minnu ye mɔgɔ miliyɔn 10 ni kɔ lajɛ.
Oblivion b’a jira cogo min na kiliyanw bɛ se ka fɛn bɛɛ dilan k’a ta timbrew la minnu bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye ka taa a bila mugu sɛbɛnnenw na — k’a sɔrɔ u bɛ waati ni wari caman bɔ. A ka wideyow fɔbagaw b’a fɔ tuma caman ko a y’u ɲɛ da Staples ka fɛn caman kan, u tun t’a dɔn abada ko u bɛ yen. Influencer Marketing by Sprout Social ka fɔ la, Oblivion ka jɛkafɔ hakɛ ye 23,4% ye—o ye 23% ye min bɛ mɔgɔ kabakoya ka tɛmɛ a ɲɔgɔnna dabɔbagaw kan. Walasa k’a jɛya, a bɛ kɔnɔkow minnu Bɔ, olu bɛ Bɔ baarakɛlaw fɛ. Nka Staples y’a ye ko a bɛ ka jɛnsɛn tuma min na, u y’a teliya k’a jija a ka to ka sɛbɛnw bila, ka kuma fɔ a ka sɛbɛnw kan, ka ladonni pake dɔ ci a ma min bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye ani ka kuma foroba la, u b’a kɔnɔkow kanu cogo min na. O marka in y’u ka jɛɲɔgɔnya laseli kɛ sisan, a kanubagaw ye marka in deli k’a kɛ ofisi ye.
I n’a fɔ Bob Sherwin, Staples ka CMO, y’a fɔ New York Times ye cogo min na, “[A] kɛra kabako ye ka Kaeden kɔnɔkow lajɛ u bɛ mankan bɔ kosɛbɛ...[A ka baarakɛda y’a ye] dɔ farali sumanikɛlanw ka taamaw kan ani kɔrɔtalenw wulicogo kɔrɔw la, kuluw kɔnɔ minnu bɛ jira kunnafonidilanw kɔnɔ minnu bɛ wele ko viral posts, i n’a fɔ ka kɛɲɛ ni mɔgɔw sago muguw ye ani sɛbɛnnikɛlan kɛrɛnkɛrɛnnenw.”. Tulonkɛ: The Staples Baddie ye hakilijigin barikama ye ko baarakɛlaw bɛ se ka kɛ mɔgɔ ye min bɛ se ka mɔgɔw bila sira, olu fana. Baarakɛlaw dabɔbagaw bɛ fanga sɔrɔ sigida minnu na, u bɛ minnu kɔnɔ ɛntɛrinɛti kan, wa u bɛ se ka kɛ i ka baarakɛlaw lafasali porogaramu yɔrɔ nafamaba ye. Hali n’a y’a sɔrɔ ko markaw man kan ka bololabaara kɛcogo ta pewu baarakɛlaw dabɔbagaw ka kɔnɔkow la, u ka kan ka yɔrɔ di u ka baarakɛlaw ma u k’u yɛrɛ jira u yɛrɛ la, i n’a fɔ Staples y’a kɛ cogo min na Oblivion na. Ni baarakɛlaw ye hɔrɔnya dabɔ ani ka yamaruya di u ma walasa u k’u yɛrɛ ka taamasiyɛn jɔ, u bɛ na ni ko kɛlenw, mɔgɔya ani dɔnniya suguya caman ye i ka taamasiyɛn kɔnɔkow la. Midi Health x @JustBeingMelani: Aw ye aw ka influencer kɔnɔkow laseli kɛ Midi Health ye telefɔni kɛnɛya jɛkulu ye min bɛ ladonni kɛrɛnkɛrɛnnen kɛ musow ye minnu bɛ u cɛmancɛ la—sapitiri min furakɛli yɔrɔ ma furakɛ tuma bɛɛ ni ladonni ye walima ni nuance ye. I n’a fɔ kɛnɛyako yɔrɔ tiɲɛbaga, o taamasiyɛn in ye fɛɛrɛ ta sigida-fɔlɔ, nizɛrikan na walasa ka dɔ fara mɔgɔw ka dɔnniya kan, o min kɔnɔ, jɛɲɔgɔnya bɛ kɛ ni dabɔbagaw ye. U ka jɛɲɔgɔnya min ye ɲɛtaa sɔrɔ kosɛbɛ fo ka na se bi ma, o ye Melani Sanders ye, n’a bɛ fɔ a ma ɛntɛrinɛti kan ko @JustBeingMelani.
Sɛbɛnnikɛla n’a ɲɛmɔgɔba b’a yɛrɛ jira ko ale de ye “Do Not Care ClubTM sigibaga” ye, o min bɛ dusu don musow kɔnɔ minnu bɛ kalolabɔ waati, kalolabɔ kɔfɛ ani kalolabɔ kɔfɛ, u ka nɛɛma caman di u yɛrɛ ma. A yɛrɛ ye gafe dɔ sɛbɛn min tɔgɔ ye kelen ye. A ka sanfɛla sɛbɛn kɔnɔ Midi Health fɛ, Melani bɛ tugu a ka sɛbɛn cogoya la min bɛ kɛ ka kɛɲɛ ni sariya ye, ka fɛn bɛɛ sɛbɛn, musow minnu bɛ Do Not Care ClubTM kɔnɔ, olu t’u janto minnu na. O post in sponsored version ye engagement 150.000 ni kɔ lajɛ fo ka na se bi ma, wa an ye poste in sɔrɔ cogo min na ɲinan san daminɛ na. Wideyo in ye baara kɛ ka tɛmɛ o taamasiyɛn in ka Instagram kɔnɔkow kan ni ba tan ni tan ye. Per Sprout Influencer Marketing, jɛkafɔ kɔfɛ hakɛ kɛra 3,2% ye (a ka ca ni Melani ka jɛkafɔ hakɛ ye min ye 2,1% ye) ani...kunnafonidilaw ka nafa sɔrɔlen tun bɛ se dɔrɔmɛ 362.000 ma. Nin ɲɛtaa in bɛ na waati min na, waati min na, sosiyete baarakɛlaw tilancɛ ni kɔ bɛ kɛnɛyako ni yɛrɛdɔn ladilikanw ɲini kosɛbɛ sigidako la, ka kɛɲɛ ni Q3 2025 Sprout Pulse Survey ye. Tulon in : Ni an ka algorisimuw bɛ ka kɛ nisɛ ye, a nafa ka bon ka jɛɲɔgɔnya kuntaalajanw sigi senkan ni mɔgɔ minnu ye dannaya sɔrɔ kaban i lamɛnbagaw ka ɛntɛrinɛti nkɔni na. U bɛ kuma barokun minnu kan, olu bɛ se ka mɔgɔw sɔrɔ minnu bɛ nɔ bila mɔgɔw la, u kɛtɔ ka ɲinini kɛ u bɛ kuma minnu kan—a tɛ kɛ jogo dɔw dɔrɔn ye i n’a fɔ lamɛnbagaw hakɛ walima u sigiyɔrɔ. Wa ni influencer post dɔ bɛ baara kɛ ka ɲɛ, i ka musaka saralen wɛrɛw bila a kɔfɛ (ni influencer ka yamaruya ye, tiɲɛ don). Maji bɛ kɛ ni piblisite saralenw bɛ kɛ i n’a fɔ u bɛ kɛ fɛnɲɛnamaw ye. DoorDash x Rob Rausch: Tap ka don ɛntɛrinɛti ladamu ni fandomw la Rob Rausch ye sa kɛlɛcɛ ye, reality star ani influencer budding. A kɛlen kɔ ka tɔgɔ sɔrɔ yiracogo dɔw la minnu tɔgɔ ye ko Love Island ani Traitors, Rausch ye fɛn caman sɔrɔ ka ɲɛsin fɛnw ma minnu bɛ se ka kɛ fɛn suguya caman ye. DoorDash tun bɛ mɔgɔ fɔlɔw cɛ minnu ye jɛɲɔgɔnya dɔ minɛ, ka fɛɛrɛ dɔ ta min tɛ laadalako ye. Baarakɛlaw ye kuma fɔ ni dannayabaliya ye ko DoorDash ka jatebɔsɛbɛn ofisiyali de bɛ nin kunnafoni in bila. Wajibi tɛ k’a fɔ ko o marka in tun bɛ ŋaniya ɲuman sɔrɔli bila jɔyɔrɔ fɔlɔ la ka tɛmɛ u ka baara gɛlɛya kan.
O fɛɛrɛ in ɲɛmɔgɔya bɛ Zaria Parvez bolo, n’o ye Sosiyete ɲɛmɔgɔ ye. A y’a fɔ Wall Street Journal ye ko social-first genius min bɛ a kɔfɛ: “[The] laadala piblisite diɲɛ bɛna fɔlɔ ka jatigɛwalekɛla ka wideyow bila jɔyɔrɔ fɔlɔ la, o kɔfɛ, fɛn bɛɛ bɛ fara a kan n’a kɛra.Nka an ka kulu bɛ baara kɛ cogo min na, o ye ko nin mɔgɔw bɛ dɔn ko u bɛ sosiyete kan ani fansi bɛ nisɔndiya min na, o ye n’i ye fɛn dɔ di u ma, u bɛ min faamu Paskɛli kɔnɔ lensɛri fɛ, nka o fana ye kɔnɔko kura ye.For Rausch, it’s what is what is he going to say now?Or a new shirtless pic An bɛ jɔ tuma bɛɛ kɔnɔkow dɛmɛnan wɔɔrɔ fo wolonwula kɔnɔ O, ne fɛ, tiɲɛ na, o nafa ka bon ka tɛmɛ josariyaw kan, misali la.”
Fɛɛrɛ min tɛ sinsinni ye, o ye baara kɛ kosɛbɛ kɛrɛnkɛrɛnnenya la nin jɛɲɔgɔnya in na. Sprout Influencer Marketing ka fɔ la, wideyow sanfɛla min bɔra kanpaɲi na, o ye 18% kɛ jɛkafɔ hakɛ la TikTok kan — 50x jɛkafɔ wulilen. Tulon in : Sosiyete ye an ka telewisɔn tacogo Changé, wa o de kosɔn, reality-star-to-influencer pipeline sigilen don kosɛbɛ. Marka minnu sinsinnen bɛ laadalakow nafa sabatili kan, a nafa ka bon kosɛbɛ ka kɛ fandom barow senfɛ minnu bɛ kɛ sosiyete kan. Ni aw bɛ jɛɲɔgɔnya kɛ ni nin fangatigiw ye, aw ka ɛntɛrinɛti waatiw da, aw kana piblisite nɔɔrɔlenw da. KFC x @TurnUpTwinsTV: Aw ye aw ka marka identité dilan ɲɔgɔn fɛ TurnUp Twins, Minnie ani Mattie, ye brand jingle dabɔbaa fɔlɔw ye—ka taa viral ka da a kan u ye Crumbl Cookie jingle dɔ da min ma wuli ka segin san 2024, wideyow min ye 80+ miliyɔn ye fo ka na se bi ma TikTok kan. Balimamuso ninnu y’u ka nisɔndiya banakisɛ, bɛnkan ani dɔnkili dumanw juru don KFC ka jɛkafɔ dɔ la kɔsa in na walasa ka sogo dumuni teliyalen tɔgɔla Twister Wrap jira kokura. Wideyo in ye jɛɲɔgɔnya 15.000 ni kɔ sɔrɔ TikTok ni Instagram kan. Sprout Influencer Marketing ka fɔ la, o wideyow fana ye 4% sɔrɔ ni a bilala fɛntigi ka jatebɔsɛbɛn kan — o hakɛ ka ca kosɛbɛ ka tɛmɛ fɛntigi suguya kelenw ka jɛkafɔ hakɛ danmadɔ kan (0,25%).
TurnUp Twins’ wideyow cogoya bɛ ni jingles dafalen kelen ye feereli daminɛ waatiw la. Nostalji bɛ tulon kɛ kosɛbɛ KFC fɛ, bawo Twister Wrap tun ye san 90nanw ka fɛn kanulen ye. Dɔnkili in Kɛra jɛɲɔgɔnya ye ni KFC ye kaban. TikTok kan, kuma fɔlenw yɔrɔ la, baarakɛlaw y’a sɛbɛn ko “Twist it! Twist it!” ani ka delili kɛ walasa dɔnkili in ka tigɛli kɛ jagokɛla ye. Tulonkɛ: Dumuni teliya sosiyetew, i n’a fɔ mɔgɔ caman, u bɛɛ bɛ ka ɲɔgɔn sɔrɔ walasa ka mɔgɔw janto u la ni a bɛ tali kɛ fɛnw bɔli la. Sani i ka flash-in-the-pan waatiw da, baara kɛ ni influencer marketing ye walasa ka seli kɛ fɛnba minnu kɛra ani ka dɔ fara i ka brand maana kan min bɛ yen. Strava x sigida LA dabɔbagaw: IRL ko kɛtaw ladon San 2026 LA Maraton senfɛ, baarakɛcogo nɔfɛtaama-minɛn Strava ye panɛli kɛrɛnkɛrɛnnen dɔ labɛn min bɛ wele ko weleli dɔrɔn. O ɲɛnajɛ in daminɛna ni kilomɛtɛrɛ fila yɛrɛyɛrɛ boli ye, o kɔfɛ, sɔgɔmada dumuni kɛra, wa farikoloɲɛnajɛla, dabɔbagaw ani boli kulu sigibagaw tun bɛ kɛnɛ kan. Panɛli yɛrɛ ɲɛmɔgɔya tun bɛ sigida dabɔbagaw bolo, i n’a fɔ Danielle Burnett, min ye boli kuluba Big Girls Who Run sigi senkan min bɛ bonya bɛɛ lajɛlen na; Maya Leppard, min ye Bad at Running dabɔ, n’o ye kuluba virtuel ye bolibaga kuraw kama; Mariah Dyson, Nike farikoloɲɛnajɛla ani GirlGangCrazy boli kulu min ɲɛsinnen bɛ musow ma, o sigibaga; ani Marvin Garcia, min ye L.A. ka boli kuluba dɔ sigibaga ye, n’o ye Good Vibes Track Club ye.
O ko in kɛra laban ye pop-up ni meet-up caman na, o min bɛ wele ko « Kudos Collective », o ye nod ye kudos feature in naappli min b’a to i bɛ se ka farikoloɲɛnajɛla tɔw dusu lamin. Marka in b’a dɔn ko sigida ye kunba ye mɔgɔw bɛ baara kɛ n’u ka plateforme ye, o de y’a to u bɛ sigida laminiko kɛtaw bila jɔyɔrɔ fɔlɔ la ka tɛmɛ sponsorships ni kanpaɲiw kan minnu bɛ yeelen bɔ. I n’a fɔ Melanie Jarrett, min ye Strava ka jɛkafɔ ɲɛmɔgɔ ye, o y’a fɔ Glossy ye cogo min na, “An b’a sugandi kɛrɛnkɛrɛnnenya la ko an tɛna boliw dɛmɛ k’a ɲɛsin ɲɔgɔn ma [walasa an ka se ka taa a fɛ ka kɛ] marka ni plateforme agnostic ye. Fɛn min bɛ [an ka ɲɔgɔnyew] kɛ o ɲɔgɔnna tikiti duman ye, o yɔrɔ dɔ ye [bolikɛla caman ni boli kulu sigibagaw ye minnu fanga ka bon] tiɲɛ na, u bɛɛ tɛ so kelen kɔnɔ abada ɲɔgɔn fɛ, bawo dɔw [jɛɲɔgɔn ni] Hoka, ani nin kelen in ni Nike, ani nin kelen in bɛ Lululemon ka kow kɛ — o la, maaɲɛ dɔ bɛ yen i b’a ye yɔrɔ min na [bolikɛla fangatigiw] bɛ ɲɔgɔn dɔn, ka ɲɔgɔn sɔrɔ siɲɛ fɔlɔ ani ka wale ɲumanw tila ɲɔgɔn na u kelen-kelen bɛɛ b’u ka boli sigidaw yiriwa cogo min na u ka sigida duguw kɔnɔ.”. Tulon in : Ka kɛɲɛ ni The State of Influencer Marketing Report ye, feerekɛlaw 80% b’a fɛ ka sanni kɛ fɛnw na minnu bɛ jɛɲɔgɔnya kɛ ni influencers ye ka tɛmɛn sosiyete ka kunnafonidilanw kɔnɔkow kan. Aw ye taamasiyɛn ta Strava fɛ k’aw ka sigida ko kɛlenw (walima ko kɛlenw sigiyɔrɔma) jɔ min sinsinnen bɛ jɛɲɔgɔnya kɔrɔw kan, a kana kɛ diyanyekow ni jɛɲɔgɔnyaw dɔrɔn ye. Sigida min ɲɛmɔgɔya bɛ dabɔbaa bolo, o sɛnɛ O de bɛ PPR ka nin tilayɔrɔba in kuncɛ. Aw ka to an ka bɔko nata la, wa o waati kɔnɔ, aw hakili to nin fɛn kolomaw la minnu bɛ taa ni a ye:
Post Performance Raporo Takeaways
Tuma caman na, daɲɛw dabɔbaga lakikaw bɛ baara kɛ ka tɛmɛ kanpaɲi polisilenw kan. Sanni u ka ɲɛmɔgɔya kɛ ka tɛmɛ, sugutigiw ka kan ka dɛmɛ don mɔgɔ minnu bɛ nɔ bila mɔgɔw la, k’a sɔrɔ u ma mɔgɔya bɔ u la min b’a to u bɛ ɲɛtaa sɔrɔ. Dannaya sɔrɔli sigida nisɛw kɔnɔ, o nafa ka bon ka tɛmɛ se sɔrɔli kan. Sugudalaw ka kan ka barokunw sinsinni ni lamɛnnikɛlaw ka dannaya bila jɔyɔrɔ fɔlɔ la ka tɛmɛ tugubagaw hakɛ kan, ani ka dabɔbaa kɔnɔkow caya minnu bɛ baara kɛ kosɛbɛ ni dɛmɛ saralen ye walasa k’a seko bonya. Ladamuni nafa bɛ bɔ baro la. Sani u ka dabɔbagaw ka jɛɲɔgɔnyaw minɛ i n’a fɔ laadala piblisitew, sugukɛlaw ka kan k’u sinsin kunnafoniw dilanni kan minnu bɛ kɛ i n’a fɔ u bɛ bɔ sosiyete ka kunnafonidilanw na, wa u bɛ maana bonya ka tɛmɛn sɛbɛn caman kan, cogoyaw kan ani tulonko kɔnɔna na. Influencer marketing bɛ baara kɛ ka ɲɛ ni a bɛ taa ka tɛmɛ balo kan. Marka minnu bɛ fangatigiw sen don diɲɛ kɔnɔko lakikaw la, ko kɛlenw na walima sigida ka fɛɛrɛw la, olu bɛ se ka lamɛnnikɛlaw ka jɛɲɔgɔnyaw juguya ani ka kantigiya barikama bila sen kan.
Aw ye kalan nata kalan: Aw ye aw yɛrɛ sɛgɛsɛgɛ an ka gafe kɔnɔ min bɛ sanfɛla taabolo tiɲɛ minnu bɛ influencer marketing siniɲɛsigi ɲɛfɔ. Wa n’i ye sosiyete ka poste walima kanpaɲi dɔ ye min ka kan ka jira, i ka @sproutsocial taamasiyɛn ani ka #PostPerformanceReport kɛ walasa i hakilina ka don barokun nata dɔ kɔnɔ. The post PPR special edition: San 2026 ka kanpaɲi minnu kɛra influencer marketing ɲumanw na (fo ka na se bi ma) appeared first on Sprout Social.
