Uburyo HubSpot yabaye # 1 CRM mugushakisha AI [Ubushakashatsi bwakozwe]

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Uyu munsi, abaguzi benshi kandi batangiye urugendo hamwe na AI-shakisha. Bashobora gusaba ChatGPT kugereranya ibicuruzwa cyangwa gukoresha urubuga rukoreshwa na AI nka Perplexity. Cyangwa, barimo Googling itanga gusa kandi basoma AI Incamake, byose udakanze umurongo.  HubSpot yatahuye ko abaguzi bacu bavaga kuri moteri zishakisha kugirango basubize moteri nka ChatGPT, Gemini, na Perplexity - ariko ntitwari dufite uburyo bwizewe bwo gupima AI igaragara no kumva niba imikino yacu ya AEO ikora. Muri Kamena 2025 rero, itsinda rya Marketing rya HubSpot ryatangiye gukorana na XFunnel, igikoresho cya AEO cyadushoboje gupima no kunoza imitekerereze yacu ya AI muri ChatGPT, Gemini, Urujijo, nibindi byinshi. Dore ibyo twize.  Imbonerahamwe Kubaka Sisitemu yo gupima AEO  Uburyo Twiyubakiye Ingamba Zitatu-AEO Ingamba Kubaka Sisitemu yo gupima AEO Gusobanura Urugendo rwumuguzi Kurenga moteri yo gusubiza byihuse Ikibazo cya mbere twari dukeneye gusubiza ni iki: Mugihe umukiriya ashobora kubaza moteri yo gusubiza kukibazo ibicuruzwa byacu bikemura, HubSpot iri mubisubizo? Kugirango tubimenye, twasobanuye urugendo rwumuguzi hakurya ya moteri yo gusubiza: Ibicuruzwa byayobowe na AEO Twashizeho ibikoresho bya XFunnel kuri buri murongo wibicuruzwa. Ubwubatsi bwa AEO bwo gupima burimo: Urwego rwo hejuru "HubSpot" ibirango byo kugenzura ibicuruzwa muri rusange Ibikoresho umunani byabigenewe: CRM, Hub Hub, Igurisha Hub, Serivisi ya Hub, Ibirimo Hub, Ubucuruzi Hub, Data Hub, na Breeze Ibiranga ibintu byihariye muri buri gikoresho cyibicuruzwa (urugero: “Imeri yohereza imeri” muri Marketing Hub) Iyi miterere yashakaga kuvuga ko amatsinda mato ashobora gukora igerageza, gukurikirana iterambere, no guhitamo imikorere yihariye yibikorwa bya AEO, mugihe aduha ijisho ryinyoni muburyo bwacu bwose bwa AEO. AEO KPIs Dupima Tumaze gusobanura ibisobanuro, twashoboraga kubona tugatangira kunoza ibice bine byingenzi AEO KPIs: Subiza moteri igaragara (%): ni kangahe HubSpot igaragara kubibazo byabajijwe. Subiza moteri igabana amajwi (%): ni kangahe HubSpot igaragara kuri ibyo bibazo bimwe ugereranije nabanywanyi. Subiza moteri yatanzwe: ni kangahe page ya HubSpot ivugwa nkisoko mubisubizo bya AI. Subiza moteri yerekana moteri (%): ni kangahe page ya HubSpot ivugwa kubyo bibazo ugereranije nabanywanyi bacu. Uburyo Twiyubakiye Ingamba Zitatu-AEO Ingamba Nyuma yo gusesengura amakuru, twahisemo ko ingamba nziza za AEO zishingiye: Ibintu byiza bya AEO kurubuga rwawe hamwe namakuru yose ukeneye moteri yo gusubiza kugirango ugire ubucuruzi bwawe nibicuruzwa byabwo. Imbaraga zo hanze zihari kumasoko yingenzi asubiza moteri ni imyitozo no gukuramo amakuru kuva. Twifashishije urufatiro kugirango twubake ingamba eshatu: Kurubuga rwiza. Kwiyongera kurubuga. Uruhare rwabaturage no kuzamuka kwihuriro. Inkingi ya 1: Kunoza ibirimo kurubuga Amanota yacu yo kugaragara ya AI yari akomeye kuva gusimbuka, ariko Xfunnel yerekanye amanota yacu yatanzwe. Moteri yo gusubiza ntabwo yakunze kwerekana page kurubuga rwa HubSpot. Kumenyekanisha ibicuruzwa nibyo byihutirwa, ariko kuvugwa byongera amahirwe yo kugira igisubizo (no gutwara ibinyabiziga biturutse kuri AI). Nyuma yuko itsinda ryacu ryikura ryasesenguye amakuru ya Xfunnel, twabonye ko dukeneye ibintu birenze urugero byihariye kugirango duhuze ibisubizo byihariye-byihariye AI itanga kubakoresha. Iyo moteri yo gusubiza yabonye kugura ibibazo cyangwa inganda zikwiye gusuzumwa, barwaniraga hejuru ya HubSpot ibikwiye kuvugwa. Twari dukeneye gukora ibintu bikwiranye nabaguzi bacu b'ingenzi. “HubSpot izakora ubucuruzi bwanjye?” Kwishyira ukizana biza kubasha gusubiza iki kibazo. Inganda-Ibirimo Amahirwe menshi arashaka kumva niba igisubizo kibereye inganda zabo. Twashizeho impapuro zo gukemura inganda murwego dukoresheje sisitemu ya AI. Twifashishije AI kugirango tubyare ibikubiye mubitabo byububiko bwa HubSpot twabisuzumye hamwe nabantu mbere yuko biba. Kuberako tuzi AI ikunda amakuru yubatswe, twakoresheje imigati ya Breadcrumb na FAQ kuriyi page yo gukemura inganda. 92% barangije kuvugwa na moteri yo gusubiza, ibyara 49% kuzamura muri AI igaragara. Twasohoye kandi ingingo zo kugereranya software zinganda zigamije (urugero, "CRM 5 nziza kubucuruzi bwubaka"). Twabonye ubwiyongere bwa 642% kuri citations kuri iyo myanya naho 58% byiyongera muri rusange. Ibibazo Inkoranyamagambo ya CRM, Kwamamaza no kugurisha Ikipe yacu yavumbuye kandi HubSpotntabwo yagaragaye bihagije murwego rwa "Ikibazo Cyubushakashatsi" cyurugendo rwumuguzi. Twatangije inkoranyamagambo y'ibibazo ikubiyemo hejuru-ya-funnel nka "Kwamamaza ibicuruzwa ni iki?" kandi "ni gute kuyobora amanota akora?" Buri paji igaragaramo ibisobanuro bigufi, ibibazo bifitanye isano, hamwe nibihuza HubSpot. Moteri yo gusubiza ikurura kenshi mubisobanuro, kandi gutunga aya magambo bivuze kuba igice cyigisubizo cya mbere ibyiringiro bibona. Nkigisubizo, umugabane wo gutanga ibisobanuro bifitanye isano wiyongereyeho + 60%. Ikirangantego cyo kumenyekanisha-icyiciro gisaba kwiyongera + 35 ku ijana mugihe inkoranyamagambo yavuzwe. Gutezimbere Urupapuro rwibicuruzwa kuri AEO Twahinduye ibicuruzwa biranga paji kugirango duhuze neza nuburyo moteri isubiza yunvikana kandi igarura ibirimo: kongeraho ibibazo, kwandika imitwe kugirango dukemure ibibazo byabaguzi basanzwe, no kunoza imiterere hamwe nameza na lisiti. Twongeyeho amakuru yubatswe kugirango dufashe gusubiza moteri gusoma no gutondekanya page byoroshye. Igisubizo: kwiyongera kwa 56% bivuye muri moteri yo gusubiza AI, no kuzamura imyanya igereranije kuva kuri 1.5 kugeza kuri 1. Inkingi ya 2: Kwiyongera kurubuga Ibipimo byacu bya AEO byagaragaje ibice byabandi bigize ibisubizo bya AI kubyerekeye ibicuruzwa bya HubSpot. Twari dukeneye kubaka HubSpot ihari mugice cya gatatu cyibidukikije. Twifashishije amakuru ya XFunnel, itsinda ryacu ryubufatanye ryagaragaje abamamaji basanzwe batsindira citations ariko tutavuze HubSpot. Twahaye abafatanyabikorwa ibyifuzo bya AEO hamwe nibishusho kugirango bashobore gukora ibisubizo-bikoresha moteri kandi batsindire nibindi byinshi. Twagabanije gahunda vuba. Mu mpera z'umwaka wa 2025, twaba twarafatanije n'imbuga za interineti amagana ku isi, dukora impapuro zigera ku gihumbi kandi twinjiza ibihumbi ijana by'ibimenyetso bishya bya AI - byose hamwe na HubSpot byavuzwe. Inkingi ya 3: Gukura kw'ihuriro Ibipimo bya XFunnel byerekanaga Reddit nimwe mumasoko yavuzwe cyane kubyo dukurikirana. Twifashishije XFunnel, twubatse buri gihe kuri Reddit yo kugenzura ikurikirana muri raporo zacu, tumenye subreddits zingaruka nyinshi na HubSpot ivuga icyuho buri cyumweru. Twahise dusaba abunganira umuryango wa HubSpot kohereza ibirimo bikemura bimwe mubibazo byabaguzi bambere. Ibipimo bya XFunnel bimaze kwerekana ko amasoko ya DE na FR yagize iterambere ryinshi rya Reddit ariko zero HubSpot ivuga, twatangije ubukangurambaga bwaho. Mu kwezi kumwe, igipimo cyo kuvuga HubSpot cyavuye kuri 0% kigera kuri 33.5% muri FR na 17.1% muri DE. Imirongo yatanzwe na reddit yavuye kuri 178 (Gicurasi 2025) igera kuri 146K (Ukuboza 2025). Kubaka Igisubizo Moteri Kugaragara Na HubSpot AEO Ibintu byose muriki kibazo byatangiriye kukibazo kimwe: Mugihe abaguzi babajije AI, HubSpot yari igisubizo? Mbere yuko dushobora guhindura ikintu icyo ari cyo cyose, twagombaga gusobanukirwa nibisobanuro bifite akamaro, aho twagaragaye, abavuzwe, n'aho icyuho kiri. Ibipimo byaje mbere. Ingamba zarakurikijwe. Ubwo bushobozi ubu buraboneka muri HubSpot. Hamwe nibikoresho byacu bya AEO, urashobora kubona igihe-nyacyo cyerekana uburyo ikirango cyawe kigaragara kuri moteri yo gusubiza nka ChatGPT, Gemini, na Perplexity. Kurikirana ibisobanuro abaguzi bawe bashobora gukoresha Garagaza neza uko ugaragara kubanywanyi Gisesengura inkomoko zitwara moteri yatanzwe Ibyo byose ubushishozi imbaraga zashyize imbere ibyifuzo - byubakiye kumayeri meza ya AEO ikipe yacu yagerageje - kugirango umenye icyateza imbere kandi ushobora gutangira kubikora ako kanya. Niba kandi ukoresha AEO muri Marketing Hub Pro cyangwa Enterprises, urabona ibyifuzo byihuse bya CRM kugirango ukurikirane amakuru yawe kubijyanye nubucuruzi bwawe kuva kumunsi wambere, ntabwo byubatswe kuva kera.

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