HubSpot kɛra CRM #1 ye cogo min na AI ɲinini na [A case study].

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Bi, sannikɛla caman bɛ ka u ka taama daminɛ ni AI-ɲini ye. U bɛ se k’a ɲini ChatGPT fɛ a ka fɛnw suma ɲɔgɔn na walima ka baara kɛ ni AI-powered platform ye i n’a fɔ Perplexity. Walima, u bɛ Googling dɔrɔn de kɛ offert dɔ la ani ka AI Overview kalan, o bɛɛ kɛra k’a sɔrɔ u ma link dɔ digi.  HubSpot y’a faamuya ko an ka sannikɛlaw bɛ ka bɔ ɲininikɛlanw na ka taa jaabiw la i n’a fɔ ChatGPT, Gemini, ani Perplexity — nka fɛɛrɛ dafalen tun t’an bolo ka AI yecogo suman ani k’a faamu n’an ka AEO tulonkɛw bɛ baara kɛ. O la, san 2025 zuwɛnkalo la, HubSpot Marketing jɛkulu ye baara daminɛ ni XFunnel ye, n’o ye AEO baarakɛminɛn ye min y’a to an y’an ka AI yecogo suman ani k’a ɲɛ ChatGPT, Gemini, Perplexity, ani fɛn wɛrɛw bɛɛ kɔnɔ. An ye min kalan, o filɛ nin ye.  Tablo kɔnɔkow An ka AEO sumanikɛlan jɔli  An ye an ka AEO fɛɛrɛ saba jɔ cogo min na An ka AEO sumanikɛlan jɔli Sannikɛla ka taama ɲɛfɔli jaabi-motɛriw kɔnɔ walasa ka tugu teliya la Ɲininkali fɔlɔ min tun ka kan ka jaabi, o tun ye nin ye: Ni kiliyan min bɛ se ka kɛ, o ye jaabi masin dɔ ɲininka gɛlɛya dɔ kan an ka fɛn dilannenw bɛ min ɲɛnabɔ, yala HubSpot bɛ jaabi la wa? Walasa k’o dɔn, an ye sannikɛla ka taama ɲɛfɔ jaabi-motɛriw kɔnɔ: AEO min ɲɛsinnen bɛ fɛn dilannenw ma An ye XFunnel minɛnw sigi senkan fɛn dilannen kelen-kelen bɛɛ kama. AEO sumanikɛlan jɔcogo tun bɛ ninnu na: Sanfɛla “HubSpot” taamasiyɛn minɛn min bɛ kɛ ka taamasiyɛn bɛɛ lajɛlen kɔlɔsi Fɛn dilannenw minɛn 8 kɛrɛnkɛrɛnnenw: CRM, Jagokɛyɔrɔ, Feerekɛyɔrɔ, Baarakɛyɔrɔ, Kɔnɔkow yɔrɔ, Jagokɛyɔrɔ, Donanw yɔrɔ, ani Breeze Fɛn kɛrɛnkɛrɛnnenw filɛli minnu bɛ sɔrɔ fɛn dilannen kelen-kelen bɛɛ kɔnɔ (misali la: “Email Automation” Marketing Hub kɔnɔ) O sigicogo in kɔrɔ tun ye ko jɛkulu fitininw tun bɛ se ka kɔrɔbɔliw kɛ, ka ɲɛtaa dɔw nɔfɛtaama, ka ɲɛtaa kɛ u ka fɛn kɛrɛnkɛrɛnnen ka AEO baarakɛcogo la, k’a sɔrɔ u bɛ kɔnɔnin ɲɛ ye an ka AEO fɛɛrɛ bɛɛ kɔnɔ. AEO KPIw An bɛ suman Ni an ye ɲininkaliw ɲɛfɔ ka ban, an tun bɛ se k’an ka AEO KPI jɔnjɔn naani ye ani k’a daminɛ k’u ɲɛ ka taa a fɛ: Jaabi motɛri yecogo (%): HubSpot bɛ bɔ siɲɛ joli ɲininkaliw laɲinitaw kama. Jaabi-minɛnw niyɔrɔ kan (%): HubSpot bɛ bɔ siɲɛ joli o ɲininkali kelenw na ka kɛɲɛ ni ɲɔgɔndankɛlaw ye. Jaabiw masin citaw : HubSpot ɲɛw bɛ fɔ siɲɛ joli i n’a fɔ sɔrɔyɔrɔ AI jaabiw kɔnɔ. Jaabi masin citation share (%): HubSpot ka ɲɛw bɛ ci siɲɛ joli o ɲininkaliw kama ka kɛɲɛ n’an ka ɲɔgɔndankɛlaw ye. An ye an ka AEO fɛɛrɛ saba jɔ cogo min na Kunnafoni sɛgɛsɛgɛli kɔfɛ, an y’a ye ko AEO ka fɛɛrɛ ɲuman bɛ tali kɛ ninnu na: AEO-friendly content minnu bɛ i yɛrɛ ka siti kan ni kunnafoni bɛɛ ye i mago bɛ minnu na jaabi masinw fɛ walasa u ka se ka minnu sɔrɔ i ka jago n’a ka fɛn dilannenw kan. Kɛnɛmako barikama sɔrɔli sɔrɔyɔrɔ jɔnjɔnw bɛɛ la, jaabi-motɛriw bɛ ka kunnafoniw dege ani ka kunnafoniw sama ka bɔ minnu na. An ye baara kɛ ni o jusigilan in ye walasa ka fɛɛrɛ saba jɔ: Kɔnɔkow ɲɛnabɔli yɔrɔ la. Amplification (fɔlikan) min bɛ kɛ yɔrɔ wɛrɛ la. Sigidamɔgɔw ka jɛkafɔ ani forobaciyɛn yiriwali. Pilari 1: Kɔnɔkow ɲɛnabɔli yɔrɔ la An ka AI yecogo jatew barika tun ka bon ka bɔ panni na, nka Xfunnel y’a jira ko an ka citation jatew barika tun ka dɔgɔ. Jaabi-minɛnw tun tɛ to ka HubSpot ka siti kan ɲɛw lajɛ. Marka dɔnni de ye fɔlɔ ye, nka n’i tɔgɔ fɔra, o bɛ dɔ fara jaabi kan (ani ka sira tilennen bila ka bɔ AI la). An ka Growth jɛkulu ye Xfunnel ka kunnafoniw sɛgɛsɛgɛlen kɔfɛ, an y’a ye ko an mago bɛ kunnafoni kɛrɛnkɛrɛnnenw na kosɛbɛ walasa ka bɛn jaabiw ma minnu bɛ mɔgɔ yɛrɛ ta kosɛbɛ, AI bɛ minnu lase baarakɛlaw ma. Ni jaabi-masinw ye sanni ɲininkaliw sɔrɔ walima industry fitinin jateminɛw, u ye gɛlɛya sɔrɔ ka HubSpot kɔnɔkow bɔ kɛnɛ kan minnu ka kan ni citation ye. An tun ka kan ka kunnafoniw dilan minnu bɛ bɛn an ka sannikɛla jɔnjɔnw ma. “Yala HubSpot bɛna baara kɛ ne ka jago la wa?” Mɔgɔya bɛ jigin ka se ka nin ɲininkali in jaabi. Industri-Kɛrɛnkɛrɛnnenw kɔnɔkow Mɔgɔ caman b’a fɛ k’a faamu ni fura dɔ bɛnnen don u ka baarakɛyɔrɔ ma. An ye izini ɲɛnabɔcogo ɲɛw dabɔ hakɛ la ni AI kɔnɔkow siratigɛ ye. An ye baara kɛ ni AI ye walasa ka kɔnɔkow bɔ HubSpot ka ko kɛlenw gafemarayɔrɔ la, k’u lajɛ ni hadamadenw ye sanni a ka taa ɲɛnamaya la. Ikomi an b’a dɔn ko kunnafonidilan sigilenw ka di AI ye, an ye baara kɛ ni Breadcrumb ni FAQ schema ye nin industry solutions ɲɛw kan. 92% labanna ka fɔ jaabi-motɛriw fɛ, o kɛra sababu ye ka 49% wuli AI yecogo la. An ye porogaramuw sumacogo barokunw fana bɔ izini laɲinitaw kama (misali la, “CRM ɲumanw 5 jɔli jagokɛlaw kama“). An y’a ye ko dɔ farala 642% kan citations (citations) kan o postes (fɔlikanw) kan ani 58% (58%) farala mentions (fɔlikan) bɛɛ lajɛlen kan. FAQ Daɲɛgafe min bɛ CRM, Marketing & Sales Terms kan An ka kulu fana ye HubSpot Sɔrɔtun tɛ bɔ ka ɲɛ sannikɛla ka taama “Gɛlɛya ɲinini” dakun na. An ye FAQ daɲɛgafe dɔ daminɛ min bɛ kumasenw kan minnu bɛ sanfɛ i n’a fɔ “marketing automation ye mun ye?” ani “plomb scoring bɛ baara kɛ cogo di?” Ɲɛ kelen-kelen bɛɛ bɛ ɲɛfɔli surun dɔ jira, ɲininkali minnu bɛ kɛ tuma caman na minnu bɛ tali kɛ ɲɔgɔn na, ani HubSpot yɔrɔw ladɛrɛsiw. Jaabi-minɛnw bɛ to ka sama ka bɔ ɲɛfɔli kɔnɔkow la, wa ka kɛ nin daɲɛ ninnu tigi ye, o kɔrɔ ye ka kɛ jaabi fɔlɔ dɔ ye min bɛ sɔrɔ mɔgɔ kɔnɔna na. O de kosɔn, citation share for related prompts (fɔlikan minnu bɛ tali kɛ ɲɔgɔn na) cayara ni +60% ye. Marka yecogo min bɛ kɛ ka ɲɛsin hakilijagabɔ-yɔrɔ-laɲiniw ma, o cayara ni +35 ye kɛmɛsarada la ni daɲɛgafe fɔra. Fɛnw ɲɛw ɲɛnabɔli AEO kama An ye fɛn dilannenw ɲɛw kuraya walasa ka bɛn kosɛbɛ jaabi-minɛnw bɛ kunnafoniw faamuya tiɲɛ na cogo min na ani k’u sɔrɔ cogo min na: ka ɲininkaliw fara ɲɔgɔn kan, ka kunnafoni kunbabaw sɛbɛn kokura walasa ka sannikɛlaw ka ɲininkaliw ɲɛnabɔ minnu bɛ kɛ tuma bɛɛ, ani ka sɛbɛnni kɛcogo ɲɛ ni tabali ni lisi ye. An ye kunnafonidilanw fana Fàra u kan walasa ka jaabi-minɛnw Dɛmɛ ka ɲɛw kalan ani k’u tila-tila nɔgɔya la. O kɔlɔlɔ : dɔ farala 56% kan citations (citations) la ka bɔ AI jaabi-motɛriw la, ani ɲɛtaa kɛra jatebɔ jɔyɔrɔ cɛmancɛ la ka bɔ 1,5 na ka se 1 ma. Pilari 2nan : Amplification (fɔli) min bɛ kɛ yɔrɔ kɔkan An ka AEO jateminɛw ye mɔgɔ sabananw ka kɔnɔkow cogoya AI jaabiw jira HubSpot ka fɛn dilannenw kan. An tun ka kan ka HubSpot ka jɔyɔrɔ sabati mɔgɔ sabananw ka ɲɛnamaya kɛcogo bɛɛ la. Baara kɛli ni XFunnel ka kunnafoniw ye, an ka jɛɲɔgɔnya jɛkulu ye weleweledalaw dɔn minnu ye citations sɔrɔ kaban nka u ma HubSpot kofɔ fɔlɔ. An ye AEO ka ladilikanw ni misaliw di jɛɲɔgɔnw ma walasa u ka se ka jaabi-motɛri-terikɛ kɔnɔkow dilan ani ka se sɔrɔ citations (citations) caman wɛrɛw kan. An ye porogramu sɛgɛsɛgɛ joona. San 2025 laban na, an ye jɛɲɔgɔnya kɛ ni siti kɛmɛ caman ye diɲɛ fan bɛɛ, ka ɲɛ kura ba kelen ɲɔgɔn bɔ ani ka AI citations kura ba kɛmɛ caman sɔrɔ — o bɛɛ kɛra ni HubSpot kofɔlen ye. Pilari 3nan : Forobaciyɛn yiriwali XFunnel ka jateminɛw y’a jira ko Reddit tun ye sɔrɔyɔrɔ dɔ ye min fɔra kosɛbɛ an ka ɲininiw nɔfɛtaamaw la. Baara kɛli ni XFunnel ye, an ye Reddit citation monitoring (Reddit citation monitoring) jɔ tuma bɛɛ an ka kunnafonidilanw kɔnɔ, ka subreddits (subreddits) minnu bɛ nɔba bila ani HubSpot mention (HubSpot mention gaps) olu dɔn dɔgɔkun o dɔgɔkun. O kɔfɛ, an y’a ɲini HubSpot sigida lafasabagaw fɛ u ka kunnafoniw bila minnu bɛ sannikɛlaw ka ɲininkali sanfɛla dɔw ɲɛnabɔ. XFunnel ka jateminɛw y’a jira kɔfɛ ko DE ni FR suguw ye Reddit citation bonyaba sɔrɔ nka HubSpot kofɔlen zero, an ye kanpaɲiw daminɛ sigida la. Kalo kelen kɔnɔ, HubSpot kofɔlen hakɛ bɔra 0% na ka se 33,5% ma FR la ani 17,1% DE la. Reddit-driven citations cayara ka bɔ 178 (mɛkalo 2025) ka se 146K (Desanburukalo 2025). Jaabi Motɛri yecogo jɔ ni HubSpot AEO ye Nin ko in sɛgɛsɛgɛli in kɔnɔ, fɛn bɛɛ daminɛna ni ɲininkali kelen ye: Ni sannikɛlaw ye AI ɲininka, yala HubSpot tun ye jaabi ye wa? Sani an ka se ka fɛn o fɛn ɲɛnabɔ ka ɲɛ, an tun ka kan k’a faamu ko dusudon-minɛn minnu nafa ka bon, an bɛ bɔ yɔrɔ min na, mɔgɔ minnu bɛ fɔ, ani danfara bɛ yɔrɔ min na. Sumanikɛla de Nàna fɔlɔ. O fɛɛrɛ in tugura o kɔ. O seko in bɛ sɔrɔ HubSpot kɔnɔ sisan. An ka AEO baarakɛminɛnw fɛ, i bɛ se ka yecogo sɔrɔ waati yɛrɛ la i ka taamasiyɛn bɛ bɔ cogo min na jaabi masinw kɔnɔ i n’a fɔ ChatGPT, Gemini, ani Perplexity. A ka c’a la, i ka sannikɛlaw bɛ baara kɛ ni hakilina minnu ye, i k’olu lajɛ Aw ye aw ka yecogo jateminɛ ni ɲɔgɔndankɛlaw ye Sɛgɛsɛgɛli kɛ sɔrɔyɔrɔ minnu bɛ jaabi motɛri citations boli O hakilinaw bɛɛ bɛ fanga di ladilikanw ma minnu bɛ bila jɔyɔrɔ fɔlɔ la — minnu jɔlen bɛ AEO fɛɛrɛ ɲumanw kan an ka jɛkulu ye minnu kɛ k’a lajɛ — walasa i k’a dɔn i ka kan ka min ɲɛ ka taa a fɛ, wa i ka se ka wale daminɛ o kan o yɔrɔnin bɛɛ. Wa n’i bɛ baara kɛ ni AEO ye Marketing Hub Pro walima Enterprise kɔnɔ, i bɛ CRM-powered teliya ladilikanw sɔrɔ walasa i ka tuguni ka kunnafoni sɔrɔ i ka jago siratigɛ fɛ kabini tile fɔlɔ, a kana jɔ ka bɔ fɛn fɔlɔ la.

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