Sithemba izithembiso ezilula ngaphezu koluhlu olude. Xa iibrendi zigxininisa kwinzuzo enye ecacileyo, ivakalelwa ngakumbi kunokuzama ukwenza yonke into ngexesha elinye. Yithathe kuGoogle. Xa i-Chrome iqaliswe kwi-2009, bayibiza ngokuthi, "Isikhangeli esikhawulezayo." Basebenzise lo mgca omnye ngamaxesha kunye nexesha kwakhona kwiintengiso ezininzi ezahlukeneyo. Ngumgca olungileyo. Kodwa cinga okwesibini malunga nazo zonke iimpawu uGoogle angazikhankanyanga. Abakhange bachaze ukuba iipassword zivumelaniswa njani, ukhuseleko lugqwesa njani eklasini, okanye ukudityaniswa neGmail. Abazange bakhankanye izandiso, ukuzinza, okanye ukuhlaziywa okuzenzekelayo. Ngebabekwenzile oko, kodwa endaweni yoko bagxininisa kwinzuzo enye. Isantya. Eli phulo lasebenza. Ngoku, i-Chrome yi-browser ethandwa kakhulu kwihlabathi, ithatha i-71% yeemarike. Ukuthetha kancinci kungenza imveliso yakho ivakale isebenza ngakumbi. Ukongeza iingenelo ngokwenene kunokuwenza buthathaka ukweyisela. Nantsi isizathu. Isiqulatho Injongo Dilution Effect Ubuhle boBulula: abafana abahlanu Injongo Dilution Effect Iphulo elilula le-ad kaGoogle Chrome ngumzekelo wesiphumo sokunciphisa injongo. Olu khetho lokuqonda lubangela ukuba abantu bakholelwe ukuba iimveliso azisebenzi kangako ukuba zifezekisa iinjongo ezininzi, endaweni yenjongo enye ekugxilwe kuyo. Ngamafutshane, okukhona unika izibonelelo, kokukhona zikholeleka kancinci ezo zibonelelo. Kuphononongo luka-2007 olwenziwa nguZhang noFishbach, abathathi-nxaxheba banikwa ulwazi malunga nendlela ukutya iitumato kunokuphumeza ngayo iinjongo ezithile. Abanye baxelelwa ukuba batye iitumato bafezekise injongo enye: "ukunceda ukuthintela umhlaza." Abanye baxelelwa ukuba batye iitumato kufeza iinjongo ezimbini: "ukunceda ukuthintela umhlaza kunye nesifo esibi kwiso." U-Zhang kunye ne-Fishbach bafumanisa ukuba abathathi-nxaxheba balinganisa iitumato njenge-12% esebenzayo ekukhuseleni umhlaza xa oku kwakukuphela kwenzuzo edwelisiweyo, xa kuthelekiswa xa kubandakanywa inzuzo yezempilo eyongezelelweyo.
Ubuhle bokulula: abafana abahlanu Abafana abahlanu baxhamla kwi-bias efanayo kwi-1986 xa uJerry Murrell wasungula ivenkile yokuqala. Abazange bazame ukuba ngujack-of-all-trade. Banikel’ ingqalelo kwinzuzo enye, yaye olo gxininiso lomeleza indlela amabango abo abonakala ekholeleka ngayo. Kwi-Nudge Podcast, uRichard Shotton wachaza indlela i-Five Guys eyakhuthazwa ngayo yimigca emide ngaphandle kwe-Thrasher's Fries e-Ocean City, eMaryland. Ucatshulwe esithi, "Kumele ukuba bekukho iindawo ezingama-20 ezithengisa iifries zebhodi, kodwa inye kuphela indawo enomgca omde." Kwakutheni ukuze uThrasher abe nokuthandwa kangaka? Ewe, ngokukaMurrell, yayilugxininiso lwabo. AbakwaThrasher banikezela ngeefries kuphela, akukho nto yimbi. Abafana abahlanu baphindaphinda iqhinga elifanayo. Kunokuba unikeze iisaladi ezisecaleni, iidesserts, iifillet zentlanzi kunye nezinye izinto ezifanayo neevenkile zokutya okukhawulezayo. Abafana abahlanu banikezela ngobuncinci obuncinci: ibhega kunye neefries. Loo menu elula yanceda abafana abaHlanu baqhuma ekuthandeni. Itsheyini laqhuma phakathi koo-2010, likhula ngaphezu kwe-700% kwiminyaka emithandathu. Ngeemenyu ezilinganiselweyo, uphawu lunokugxila ekwenzeni i-burgers kunye neefries ezigqwesileyo. Kwaye, ngesiphumo sokudambisa injongo, abathengi bafumana umyalezo. Okuncinci kuninzi I-Chrome kunye ne-Five Guys zisikhumbuza ukuba ukuzibamba sisicwangciso. Xa ukhulula yonke into enokwenziwa yimveliso kwaye uzibophelele koko ikwenza ngcono, abantu bayakholelwa. Amandla angenakwenzeka. Ke, iibrendi eziphumeleleyo azisoloko zezona zinokunikezela. Ngabo abayaziyo into abayenzayo kakuhle kwaye bathembe abathengi babo ukuba bazalise abanye.
