Timakhulupirira malonjezo osavuta kuposa mndandanda wautali. Ma brand akamayang'ana pa phindu limodzi lomveka bwino, zimamveka zokhulupirira kuposa kuyesa kuchita chilichonse nthawi imodzi. Itengereni ku Google. Chrome itakhazikitsidwa mu 2009, adayitcha, "The Fast Browser." Anagwiritsa ntchito mzere womwewu mobwerezabwereza pazotsatsa zosiyanasiyana. Ndi mzere wabwino. Koma taganizirani kamphindi za mawonekedwe onse omwe Google sanatchule. Sanatchule momwe mawu achinsinsi amagwirizanirana, momwe chitetezo chimakhalira bwino kwambiri, kapena kuphatikiza ndi Gmail. Sanatchule zowonjezera, kukhazikika, kapena zosintha zokha. Iwo akanatha, koma m’malo mwake anaika maganizo awo pa phindu limodzi. Liwiro. Kampeni inagwira ntchito. Tsopano, Chrome ndiye msakatuli wotchuka kwambiri padziko lonse lapansi, akugwira 71% ya msika. Kunena zochepa kungapangitse kuti katundu wanu amve bwino. Kuwonjezera mapindu kungafooketse kukopa. Ichi ndi chifukwa chake. Zamkatimu The Goal Dilution Effect Kukongola kwa Kuphweka: Anyamata Asanu The Goal Dilution Effect Kampeni yosavuta yotsatsa ya Google Chrome ndi chitsanzo cha zotsatira zochepetsera zolinga. Kukondera kwachidziwitso kumeneku kumapangitsa anthu kukhulupirira kuti zinthu sizigwira ntchito ngati zikwaniritsa zolinga zingapo, m'malo mokhala ndi cholinga chimodzi. Mwachidule, mukamapereka mapindu ambiri, mapinduwo amakhala ochepa kwambiri. Mu kafukufuku wa 2007 wopangidwa ndi Zhang ndi Fishbach, ophunzira adapatsidwa chidziwitso cha momwe kudya tomato kungakwaniritsire zolinga zina. Ena akuuzidwa kudya tomato kukwaniritsa cholinga chimodzi: "kuthandiza kupewa khansa." Ena amauzidwa kudya tomato amakwaniritsa zolinga ziwiri: "kuthandiza kupewa khansa ndi osachiritsika matenda a diso." Zhang ndi Fishbach adapeza kuti omwe adatenga nawo gawo adavotera tomato ngati 12% yothandiza kwambiri popewa khansa pomwe izi ndizokhazo zomwe zidalembedwa, poyerekeza ndi pomwe phindu lina lathanzi linaphatikizidwanso.
Kukongola kwa Kuphweka: Anyamata Asanu Anyamata Asanu adapindula ndi tsankho lomwelo mu 1986 pamene Jerry Murrell adayambitsa sitolo yoyamba. Sanayesere kukhala jack-of-all-trades. Iwo ankaganizira kwambiri za phindu limodzi, ndipo zimenezi zinachititsa kuti zimene ankanenazo zioneke ngati zodalirika. Pa Nudge Podcast, Richard Shotton adalongosola momwe oyambitsa Anyamata Asanu adalimbikitsidwa ndi mizere yayitali kunja kwa Thrasher's Fries ku Ocean City, Maryland. Ananenanso kuti, "Payenera kuti pakhala pali malo 20 ogulitsa zowotcha za boardwalk, koma malo amodzi okha anali ndi mzere wautali." Chifukwa chiyani a Thrasher anali ndi kutchuka kotere? Chabwino, malinga ndi Murrell, chinali cholinga chawo. Thrashers amangopereka zokazinga, palibe china. Anyamata Asanu adatengeranso njira yomweyo. M'malo mopereka saladi zam'mbali, zokometsera, zokometsera nsomba ndi zinthu zina zomwe zimafanana ndi malo ogulitsa zakudya zofulumira. Anyamata Asanu adangopereka zochepa: burger ndi zokazinga. Menyu yosavuta imeneyo idathandizira Anyamata Asanu kuphulika pakutchuka. Unyolo unaphulika pakati pa zaka za 2010, ukukula ndi 700% m'zaka zisanu ndi chimodzi. Ndi menyu ochepa, mtunduwo ukhoza kuyang'ana kwambiri pakupanga ma burger ndi zokazinga zabwino kwambiri. Ndipo, ndi cholinga dilution zotsatira, makasitomala analandira uthenga. Zochepa ndi zambiri Chrome ndi Anyamata Asanu amatikumbutsa kuti kudziletsa ndi njira. Mukachotsa chilichonse chomwe chingachitike ndikudzipereka ku zomwe chimachita bwino, anthu amakhulupirira. Mphamvu sizingatheke kuphonya. Chifukwa chake, ma brand omwe amapambana sinthawi zonse omwe amakhala ndi zopatsa zambiri. Ndiwo omwe amadziwa zomwe amachita bwino kwambiri ndipo amakhulupirira makasitomala awo kuti akwaniritse zina zonse.
