Mun amince da alkawura masu sauƙi fiye da dogon lissafin. Lokacin da alamun ke mayar da hankali kan fa'ida ɗaya bayyananne, yana jin ƙarin yarda fiye da ƙoƙarin yin komai a lokaci ɗaya. Dauke shi daga Google. Lokacin da Chrome ya ƙaddamar a cikin 2009, sun kira shi, "Mai Saurin Bincike." Sun yi amfani da wannan layi sau da yawa a cikin tallace-tallace daban-daban. Yana da kyau layi. Amma yi tunani na ɗan daƙiƙa game da duk halayen da Google bai ambata ba. Ba su ambaci yadda ake daidaita kalmomin shiga ba, yadda tsaro ya fi kyau a aji, ko haɗin kai tare da Gmel. Ba su ambaci kari, kwanciyar hankali, ko sabuntawa ta atomatik ba. Za su iya yi, amma a maimakon haka sun mai da hankali ga fa'ida ɗaya. Gudu. Kamfen ya yi aiki. Yanzu, Chrome ne mafi mashahuri browser a duniya, kama 71% na kasuwa. Faɗin ƙasa yana iya sa samfuran ku su ji ƙarin tasiri. Ƙara fa'idodi na iya raunana lallashi. Ga dalilin da ya sa. Teburin Abubuwan Ciki Tasirin Dilution Goal Kyawun Sauƙi: Guys Biyar Tasirin Dilution Goal Kamfen talla mai sauƙi na Google Chrome misali ne na tasirin dilution. Wannan ra'ayi na hankali yana sa mutane suyi imani cewa samfurori ba su da tasiri idan sun cimma manufa da yawa, maimakon manufa ɗaya da aka mayar da hankali. A takaice dai, yawan fa'idodin da kuke bayarwa, ba za a iya yarda da waɗannan fa'idodin ba. A cikin binciken da Zhang da Fishbach suka gudanar a shekara ta 2007, an baiwa mahalarta bayanin yadda cin tumatur zai iya cimma wasu buri. An gaya wa wasu suna cin tumatur sun cimma manufa ɗaya kawai: "taimakawa rigakafin ciwon daji." Wasu kuma an gaya musu cewa cin tumatur yana cimma burin biyu: "taimakawa wajen hana ciwon daji da cututtukan ido." Zhang da Fishbach sun gano cewa, mahalarta taron sun bayyana tumatur a matsayin kashi 12 cikin 100 mafi inganci wajen rigakafin cutar kansa, yayin da wannan shi ne kadai fa'ida da aka lissafa, idan aka kwatanta da lokacin da aka hada da karin fa'idar kiwon lafiya.
Kyawun Sauƙi: Guys Biyar Guys biyar sun amfana daga irin wannan son zuciya a cikin 1986 lokacin da Jerry Murrell ya ƙaddamar da kantin farko. Ba su yi ƙoƙarin zama jack-of-all-ciniki ba. Sun mai da hankali kan fa'ida ɗaya, kuma wannan mayar da hankali ya inganta yadda da'awarsu ta kasance. A kan Nudge Podcast, Richard Shotton ya bayyana yadda wanda ya kafa Guys Biyar ya sami wahayi daga dogayen layukan da ke wajen Thrasher's Fries a Ocean City, Maryland. An ambato shi yana cewa, "Dole ne a sami wurare 20 da ake sayar da soyayen, amma wuri ɗaya ne ke da dogon layi." Me yasa Thrasher's ya sami irin wannan shaharar? To, a cewar Murrell, shi ne abin da suka fi mayar da hankali. Thrashers sun ba da soya kawai, ba wani abu ba. Guys Biyar sun maimaita dabara iri ɗaya. Maimakon bayar da salads na gefe, kayan zaki, fillet ɗin kifi da sauran abubuwa masu kama da shagunan abinci masu sauri. Guys biyar kawai sun ba da mafi ƙanƙanta: burger da soya. Wannan menu mai sauƙi ya taimaka wa Guys Biyar su fashe cikin shahara. Sarkar ta fashe a tsakiyar 2010s, tana girma da sama da 700% a cikin shekaru shida. Tare da ƙayyadaddun menus, alamar zata iya mayar da hankali kan yin kyawawan burgers da soya. Kuma, tare da tasirin dilution na burin, abokan ciniki sun sami saƙon. Kadan shine ƙari Chrome da Guys Biyar suna tunatar da mu cewa kamewa dabara ce. Lokacin da ka cire duk abin da samfurin zai iya yi kuma ka yi abin da ya fi dacewa, mutane sun yi imani. Ƙarfin ba zai yiwu a rasa ba. Don haka, samfuran da suka yi nasara ba koyaushe suke da mafi yawan bayarwa ba. Su ne waɗanda suka san abin da suke yi mafi kyau kuma sun amince da abokan cinikin su don cika sauran.
