An dalen bɛ layidu nɔgɔmanw na ka tɛmɛ lisi janw kan. Ni fɛntigiw bɛ u sinsin nafa jɛlen kelen kan, a bɛ kɛ i n’a fɔ a bɛ se ka da a la ka tɛmɛ k’a ɲini ka fɛn bɛɛ kɛ siɲɛ kelen. Aw k’a ta Google fɛ. Chrome daminɛna san 2009, u y'a Weele ko "The Fast Browser". U tun bɛ baara kɛ ni o layini kelen in ye siɲɛ caman piblisite suguya caman na. O ye layini ɲuman ye. Nka i ka miiri seginkanni kɛ fɛn minnu bɛɛ kan Google ma minnu fɔ. U ma kuma daɲɛw bɛ ɲɔgɔn sɔrɔ cogo min na, lakana ka fisa cogo min na, walima jɛɲɔgɔnyaw ni Gmail ye. U m’a Fɔ ko ‘extensions (dakunw), stability (stable) walima automatique (otomatiki updates) kofɔ. U tun bɛ se k’o kɛ, nka o nɔ na, u y’u sinsin nafa kelen kan. Teliya. Kanpaɲi ye baara kɛ. Sisan, Chrome ye navigatɔrɔ ye min ka di kosɛbɛ diɲɛ kɔnɔ, a ye 71% sugu minɛ. Ni aw ye dɔɔni fɔ, o bɛ se k’a to aw ka fɛn dilannen ka kɛ i n’a fɔ a bɛ baara kɛ kosɛbɛ. Nafaw farali bɛ se ka kɛ sababu ye tiɲɛ na ka laadiriya barika dɔgɔya. Kun min na, o filɛ nin ye. Tablo kɔnɔkow Laɲini Dilution Effect (Laɲini Dilution Effet) ye Nɔgɔya cɛɲi: Cɛ duuru Laɲini Dilution Effect (Laɲini Dilution Effet) ye Google Chrome ka piblisite kanpaɲi nɔgɔman ye laɲini dilution effect misali ye. O hakililata in bɛ kɛ sababu ye mɔgɔw ka da a la ko fɛn dilannenw tɛ se ka baara kɛ kosɛbɛ ni u bɛ kuntilenna caman sɔrɔ, sanni u ka kɛ kuntilenna kelen ye min sinsinnen don. Kuma surun na, ni i bɛ nafa caman di, o nafaw tɛ se ka da a la kosɛbɛ. Zhang ni Fishbach ka sɛgɛsɛgɛli dɔ la san 2007, kunnafoni dira kalandenw ma, minnu b’a jira ko tomati dunni bɛ se ka kuntilenna dɔw sɔrɔ cogo min na. A fɔra dɔw ye ko tomati dunni ye laɲini kelen dɔrɔn de sɔrɔ: "ka dɛmɛ don ka kansɛri kunbɛn." A fɔra dɔw ye ko pɔmitɛri dunni bɛ kuntilenna fila sɔrɔ: "a bɛ dɛmɛ don ka kansɛri ni ɲɛ bana jugumanba kunbɛn." Zhang ni Fishbach y’a ye ko lajɛdenw y’a jira ko tomati bɛ se ka kɛ 12% ye kansɛri kunbɛnni na k’a sɔrɔ o dɔrɔn de ye nafa sɛbɛnnen ye, ni i y’a suma ni kɛnɛya nafa wɛrɛ fana donna a la.
Nɔgɔya cɛɲi: Cɛ duuru Five Guys ye nafa sɔrɔ o bias kelen in na san 1986 tuma min na Jerry Murrell ye magan fɔlɔ daminɛ. U m'a ɲini ka kɛ jatigila-jagokɛlaw ye. U y’u sinsin nafa kelen kan, wa o sinsinnan ye dɔ fara u ka fɔtaw tun bɛ iko dannaya bɛ se ka da minnu na. Nudge Podcast kan, Richard Shotton y’a ɲɛfɔ cogo min na Five Guys sigibaga dusu donna a kɔnɔ ni layidu janw ye Thrasher’s Fries kɔkan Ocean City, Maryland. A ka kuma fɔlen y’a fɔ ko “N’a sɔrɔ yɔrɔ 20 tun bɛ yen minnu bɛ boardwalk frites feere, nka yɔrɔ kelen dɔrɔn de tun bɛ ni layini jan ye.” Mun na Thrasher’s diyara mɔgɔw ye kosɛbɛ? Ayiwa, Murrell ka fɔ la, o tun ye u ka sinsinnan ye. Thrashers tun bɛ frites dɔrɔn de di, foyi wɛrɛ tun tɛ. Five Guys ye o fɛɛrɛ kelen in ladege. Sani ka kɛrɛfɛsalatiw, dumunifɛnw, jɛgɛkɛnɛw ani fɛn wɛrɛw di minnu kɔrɔ ye dumuni teliya feereyɔrɔw ye. Five Guys ye fɛn fitinin dɔrɔn de di: burger ni frites. O menu nɔgɔman ye Five Guys dɛmɛ u ka bonya ka taa a fɛ. Cakɛda in pɛrɛnna san 2010 cɛmancɛ la, a bonyalen don ni 700% ni kɔ ye san wɔɔrɔ kɔnɔ. Ni dumunifɛnw danmadɔ tun bɛ yen, o taamasiyɛn tun bɛ se k’a sinsin buruburuw ni shɔ ɲumanw dilanni kan. Wa, ni laɲini dilution effect ye, kiliyanw ye cikan sɔrɔ. Dɔgɔya ye caman ye Chrome ni Five Guys b’an hakili jigin ko yɛrɛminɛ ye fɛɛrɛ ye. Ni i ye fɛn o fɛn bɔ i la, fɛn o fɛn bɛ se ka kɛ, ka i yɛrɛ bila a bɛ min kɛ ka ɲɛ, mɔgɔw dalen b’a la. Fanga minnu bɛ yen, olu tɛ se ka fɔ ka ban. O la, marka minnu bɛ se sɔrɔ, olu tɛ tuma bɛɛ minnu ka ca ni fɛn tɔw bɛɛ ye. U de b’a dɔn u bɛ min kɛ ka ɲɛ, wa u dalen bɛ u ka kiliyanw na walasa u ka tɔw fa.
