Sethemba izithembiso ezilula kunohlu olude. Uma amabhrendi egxila enzuzweni eyodwa ecacile, kuzwakala kukholakala kakhulu kunokuzama ukwenza yonke into ngesikhathi esisodwa. Ithathe ku-Google. Ngenkathi i-Chrome yethulwa ngo-2009, bayibiza ngokuthi, "Isiphequluli Esisheshayo." Basebenzise lo mugqa ofanayo izikhathi eziningi ezikhangisweni eziningi ezahlukene. Umugqa omuhle. Kepha cabanga isekhondi ngazo zonke izimfanelo i-Google engazisho. Abazange basho ukuthi amaphasiwedi avunyelaniswa kanjani, ukuthi ukuphepha kuhamba phambili kanjani esigabeni, noma ukuhlanganiswa ne-Gmail. Abazange bakhulume ngezandiso, ukuzinza, noma izibuyekezo ezizenzakalelayo. Babengakwenza, kodwa kunalokho bagxile enzuzweni eyodwa. Isivinini. Umkhankaso wasebenza. Manje, i-Chrome iyisiphequluli esidume kakhulu emhlabeni, sithatha u-71% wemakethe. Ukusho okuncane kungenza umkhiqizo wakho uzizwe uphumelela kakhulu. Ukwengeza izinzuzo empeleni kungenza buthaka ukukholisa. Nasi isizathu. Uhlu Lokuphakathi I-Goal Dilution Effect Ubuhle Bokulula: Amadoda amahlanu I-Goal Dilution Effect Umkhankaso wesikhangiso olula we-Google Chrome uyisibonelo somphumela wokunciphisa umgomo. Lokhu kuchema kokuqonda kubangela ukuthi abantu bakholelwe ukuthi imikhiqizo ayisebenzi kahle uma ifinyelela izinhloso eziningi, esikhundleni senhloso eyodwa egxilile. Ngamafuphi, uma unikeza izinzuzo ezengeziwe, lezo zinzuzo ziyancipha. Ocwaningweni luka-2007 olwenziwa u-Zhang noFishbach, ababambiqhaza banikezwa ulwazi mayelana nokuthi ukudla utamatisi kungafinyelela kanjani imigomo ethile. Abanye batshelwa ukuthi ukudla utamatisi kufinyelele umgomo owodwa kuphela: "ukusiza ukuvimbela umdlavuza." Abanye batshelwa ukuthi ukudla utamatisi kufeza imigomo emibili: "ukusiza ukuvimbela umdlavuza kanye nesifo esiwohlokayo seso." U-Zhang no-Fishbach bathole ukuthi ababambiqhaza balinganisele utamatisi njengosebenza kahle ngo-12% ekuvimbeleni umdlavuza lapho lokhu kuwukuphela kwenzuzo esohlwini, uma kuqhathaniswa nalapho inzuzo yezempilo eyengeziwe nayo ifakiwe.
Ubuhle Bokulula: Amadoda amahlanu Abafana Abahlanu bahlomula ngokuchema okufanayo ngo-1986 lapho uJerry Murrell ethula isitolo sokuqala. Abazange bazame ukuba yi-jack-of-all-trades. Bagxile enzuzweni eyodwa, futhi lokho kugxila kwakhulisa indlela izimangalo zabo ezazibonakala zikholeka ngayo. Ku-Nudge Podcast, uRichard Shotton uchaze ukuthi umsunguli we-Five Guys ugqugquzelwe kanjani olayini abade ngaphandle kwe-Thrasher's Fries e-Ocean City, eMaryland. Ucashunwe ethi, "Kufanele kube nezindawo ezingu-20 ezithengisa ama-boardwalk fries, kodwa yindawo eyodwa kuphela enomugqa omude." Kungani abakwaThrasher babenokuthandwa okungaka? Hhayi-ke, ngokusho kukaMurrell, bekuwukugxila kwabo. Ama-Thrasher anikela ngamafrimu kuphela, akukho okunye. Amadoda amahlanu aphindaphinda iqhinga elifanayo. Kunokunikela ngamasaladi aseceleni, ama-dessert, izibopho zezinhlanzi nezinye izinto ezifanayo nezitolo zokudla okusheshayo. Abafana Abahlanu banikeze kuphela ubuncane obungenalutho: amabhega namafrimu. Leyo menyu elula yasiza i-Five Guys ukuthi iqhume ekudumeni. Iketango laqhuma maphakathi nawo-2010, likhula ngaphezu kwama-700% eminyakeni eyisithupha. Ngamamenyu akhawulelwe, umkhiqizo ungagxila ekwenzeni amabhega nama-fries amahle kakhulu. Futhi, ngomphumela wokuhlanjululwa kwegoli, amakhasimende athole umlayezo. Okuncane kuningi I-Chrome ne-Five Guys isikhumbuza ukuthi ukuzibamba kuyisu. Uma uphuca yonke into umkhiqizo obungayenza futhi uzibophezele kulokho okwenza kahle kakhulu, abantu bayakholelwa. Amandla awanakuphuthelwa. Ngakho-ke, amabhrendi awinayo akuwona njalo anokunikezwa okuningi. Yibo abakwaziyo abakwenza kangcono futhi bathemba amakhasimende abo ukuthi agcwalise okunye.
