Ua ntej xyoo 1960, cov tub ntxhais hluas tau pom tias yog cov neeg tsis nyiam kev lag luam thiab feem ntau tsis quav ntsej. Txhua yam hloov nrog Baby Boomers. Lawv yog tiam neeg loj tshaj plaws thiab muaj hwj chim tshaj plaws nyob rau hauv keeb kwm ntawm cov neeg siv khoom niaj hnub no, tab sis lawv cov kev sib raug zoo thiab kev lag luam tsis ntseeg cov neeg tshaj tawm uas yuav tsum tau rov xav txog lawv cov ntawv ua si. Suab paub? Txij thaum ntawd los, cov neeg lag luam tau sim kom ncav cuag lub qhov rooj ntawm cov tub ntxhais hluas tiam neeg - los ntawm Boomers mus rau Gen X rau Millennials, thiab tam sim no Zoomers thiab Gen Alpha. Nkag mus rau cov tub ntxhais hluas thiab nkag mus rau cov kab lis kev cai sib txawv tau dhau los ua ib qho teeb meem sib xws. Casey Lewis, tus kws tshaj lij kev tshaj xov xwm, tus kws sau ntawv tom qab Tsev Kawm Ntawv Xov Xwm thiab cov kws tshaj lij ntawm kev sib raug zoo ntawm cov tub ntxhais hluas cov neeg tuaj saib, suav nrog nws li no: "Txhua lub lag luam tsis nquag ua kom ncav cuag Gen Z thiab Gen Alpha tab tom ua rau lawv tus kheej tsis zoo. Txawm hais tias koj tsis mob siab rau nyob rau hauv zeitgeist. Lawv yog peb cov neeg siv khoom yav tom ntej, yog li koj yuav tsum muaj lawv nyob rau hauv lub siab niaj hnub no - txawm tias koj tsis xav txog lawv. Tom qab kaum xyoo ntawm kev lag luam tsis tu ncua rau cov tub ntxhais hluas, cov neeg lag luam tau rov qab tsis meej los ntawm cov tiam tshiab. Ib yam li Boomers ua ntej lawv, Gen Z sawv cev rau cov neeg siv khoom tshiab: cov neeg siv digital uas muaj kev ntxub ntxaug ntau ntxiv, tau tsav los ntawm kev coj ncaj ncees thiab nyob hauv online (lossis lawv puas yog?) Lawv paub ntau dua li lawv cov thawj coj, uas ua rau cov neeg lag luam ntxhov siab ua rau obsessively tsoo cov cai ntawm yuav ua li cas kom ncav cuag lawv yam tsis zoo li indubitably cringe. Hauv phau ntawv qhia no, peb piav qhia yuav ua li cas Gen Z xav kom cov hom lag luam nthuav tawm hauv kev tshaj xov xwm thiab nws yuav siv li cas los ua lag luam rau lawv txoj hauv kev. Kev siv Gen Z social media Gen Z yeej tsis paub lub ntiaj teb tsis muaj kev tshaj xov xwm lossis hauv internet. Nws yog enmeshed nyob rau hauv lawv lub neej txhua hnub thiab ua hauj lwm raws li lawv mus-rau channel rau cov ntaub ntawv. Raws li Q2 2025 Sprout Pulse Survey, kev sib raug zoo tam sim no yog # 1 qhov chaw Gen Z tshawb nrhiav - txawm tias ntaus tawm cov kev tshawb fawb nrov. Thaum peb nug Lewis seb nws yuav piav qhia txog txoj kev Gen Z siv kev sib raug zoo, nws teb tias, "Cov lus nug zoo dua yog lawv tsis siv social? Cia peb rhuav tshem cov platforms twg feem ntau ntawm lawv lub sijhawm online thiab hom ntsiab lus uas lawv koom nrog. Lub platform twg Gen Z siv thiab vim li cas? Raws li 2026 Social Media Content Strategy Report, 80% ntawm Gen Z social media cov neeg siv nyob rau hauv Facebook thiab Instagram, 74% yog nyob rau YouTube thiab lwm 72% yog nyob rau TikTok, ua rau cov tes hauj lwm nrov tshaj plaws rau Zoomers. Gen Z feem ntau xav tau cov npe ntawm cov platforms no los muab kev lom zem, tab sis tseem tab tom nrhiav kev pabcuam cov neeg siv khoom hauv Facebook. Kev khawb tob rau hauv qhov lawv siv qee lub platform, Gen Z cov neeg siv khoom tshaj tawm TikTok yog lawv txoj kev nyiam los tig mus rau kev tshawb pom cov khoom lag luam, ze rau Facebook, raws li tib daim ntawv tshaj tawm. Q1 2026 Sprout Pulse Survey pom tias lawv kuj tseem yuav siv TikTok, Instagram thiab Reddit kom nyob twj ywm rau cov xov xwm.
Lub hom phiaj twg Gen Z koom nrog? Ntawm lawv sab saum toj ob txoj kev siv ntau tshaj plaws, Instagram thiab Facebook, Gen Z feem ntau yuav koom nrog cov npe tshaj tawm uas suav nrog cov duab luv luv (tsawg dua 60 vib nas this), ntawm Daim Ntawv Qhia Txog Cov Ntsiab Lus. Qhov no muaj tseeb rau TikTok. Qhov zoo siab, lawv yog tib tiam neeg nyiam cov yeeb yaj kiab ntev (tshaj 60 vib nas this) hauv YouTube. Lewis qhia tag nrho cov channel thiab cov qauv no tuaj yeem sib cuam tshuam. "Peb txhua tus muaj kev saib xyuas luv luv mus nrog rau peb qhov kev nyiam rau cov yeeb yaj kiab luv luv. Tab sis nws zoo siab pom Gen Z podcasters upload ib mus rau ob teev ntev ntu. Tom qab ntawd lawv hlais thiab tsuav, thiab xa cov yeeb yaj kiab hla cov ntawv luv luv. "
Txawm hais tias Gen Z thaum kawg siv tag nrho cov ntsiab lus ntawm ntau lub platform, tus yuam sij yog nkag siab txog nuance thiab kab lis kev cai ntawm txhua lub platform. Qhov ntawd tsis tau txhais hais tias rov tsim cov posts los ntawm kos - thiab overtaxing koj pab pawg bandwidth. Nws txhais tau hais tias, raws li Lewis piav qhia, qhia txog ntau lub ntsiab lus ntawm kev faib khoom thiab kev sib txuas, thiab saib xyuas lub platform uas tseem ceeb tshaj plaws rau tiam no. Txawm li cas los xij, Gen Z xav kom cov hom lag luam tseem ceeb rau cov ntsiab lus kev kawm, memes thiab skits, thiab cov yeeb yaj kiab uas tau tsim tawm heev, raws li Q1 2026 Pulse Survey. Gen Z kuj tseem yuav hais tias cov hom lag luam yuav tsum muaj kev cuam tshuam nrog lawv cov neeg tuaj saib lawv qhov tseem ceeb tshaj plaws ntawm kev tshaj xov xwm, raws li Q2 2025 Pulse Survey. Qhov koj tshaj tawmtseem ceeb, tab sis rau cov tub ntxhais hluas, kev sib cuam tshuam li cas yog qhov tseem ceeb. Gen Z social media tiam sis Kev ceeb toom ua ntej: Qhov no tsis yog cov npe tiam sis uas yuav txhawb nqa cov tswv yim tshwj xeeb (rau qhov uas nyeem peb cov lus tshaj tawm xov xwm saum toj kawg nkaus). Raws li Gen Z tau loj hlob tuaj (cov tswv cuab qub tshaj plaws ntawm cov tiam dhau los 30 xyoo no) thiab lawv tau siv sijhawm ntau dua nyob rau hauv kev lag luam lub tshuab tsom, cov xov xwm tau tshwm sim uas ua rau peb nkag siab tias lawv xav li cas txog kev sib raug zoo thiab nws lub neej yav tom ntej. Cov khoom lag luam tau pib nkag siab tias kev ua raws li kev coj noj coj ua ntawm kev coj noj coj ua tsis yog tus yuam sij rau lawv txoj kev ntseeg siab, thiab Gen Z cov neeg siv khoom xav kom so los ntawm kev ua neej nyob online ib yam nkaus (zoo li). Cov qauv no qhia txog lub neej yav tom ntej ntawm Gen Z tus cwj pwm ntawm kev sib raug zoo, thiab muab cov lus qhia uas qhia tias nws yuav siv li cas los tsim kom muaj lub suab nrov ntev.
Txhawb cov hom lag luam uas qhia lawv cov txiaj ntsig Kev nce siab ntawm cov khoom lag luam tso tawm "tus neeg ua haujlwm" cov ntsiab lus nyob rau hauv rau lub xyoo dhau los feem ntau cuam tshuam - tshwj xeeb tshaj yog nrog Zoomers txawj ntse. Ntau lub npe tau raug liam tias tau txais qhov tsis raug, dhau mus rau lawv cov neeg tuaj saib lossis ua yeeb yam los txhawb cov kab hauv qab. Sprout's 2019 #BrandsGetReal Daim Ntawv Qhia pom tau tias 70% ntawm cov neeg siv khoom tau ntseeg tias nws yog ib qho tseem ceeb rau cov hom lag luam kom muaj kev pom zoo rau pej xeem txog kev sib raug zoo thiab kev nom kev tswv. Xyoo 2023 Sprout Social Index ™ tau qhia ib zaj dab neeg sib txawv: Tsuas yog ib lub hlis twg ntawm cov neeg siv khoom tau hais tias cov npe tseem ceeb tshaj plaws hais txog cov laj thawj thiab cov xov xwm uas ua raws li lawv cov txiaj ntsig. Tab sis Gen Z tsis xav kom cov hom lag luam los ua agnostic kiag li. Lawv xav kom cov hom phiaj kom pom tseeb txog qhov lawv muaj nuj nqis, thiab lawv muaj feem ntau los txhawb kev ua haujlwm txhawb nqa los ntawm kev nqis tes ua. Raws li Q1 2026 Pulse Survey, 28% xav kom cov hom lag luam txhua yam ua kom pom tseeb rau pej xeem ntawm txhua qhov teeb meem loj thiab lwm 30% tsuas yog xav kom cov hom lag luam sawv ntsug yog tias qhov teeb meem cuam tshuam nrog lawv cov khoom lossis kev lag luam. Ntawm tag nrho cov tiam neeg, lawv feem ntau yuav hais tias lawv nquag yuav cov khoom los txhawb lub hom phiaj muaj txiaj ntsig, thiab ib feem peb yuav tsum tsis txhob yuav cov khoom lag luam yog tias lub tuam txhab cov txiaj ntsig sib tsoo nrog lawv tus kheej. Tib qhov kev tshawb fawb pom tau tias Gen Z tsuas yog yuav hais tias cov neeg muaj kev cuam tshuam yuav tsum ua kom pom tseeb ntawm txhua qhov teeb meem loj, uas ua rau muaj kev ntxhov siab ntau dua rau cov hom lag luam kom pom cov neeg muaj txiaj ntsig uas muaj txiaj ntsig zoo. Kev nkag siab meej txog koj cov neeg tuaj saib Gen Z qhov tseem ceeb yog qhov tseem ceeb rau kev ua tiav lawv qhov kev cia siab thiab tiv thaiv koj lub koob npe nrov. Xav tau cov ntsiab lus qub Txhawm rau tsim kev ntseeg siab nrog Gen Z cov neeg siv khoom, cov khoom lag luam yuav tsum sawv tawm hauv hiav txwv saturated ntawm tib yam. Hustling kom ua raws li tiam sis tsuas yog tshaj tawm cov tsev qiv ntawv ntawm cov neeg siv tsim cov ntsiab lus yuav tsis txiav nws. Txoj hauv kev zoo tshaj plaws kom koj cov neeg tuaj saib rov qab los ntau dua yog los ntawm kev ua tus kheej, pab tau thiab lom zem cov ntsiab lus. Raws li tau hais, Gen Z nyiam tshaj plaws rau cov ntsiab lus ntawm cov khoom lag luam uas muab kev kawm txog cov khoom thiab cov kev pabcuam. Lawv qab los rau cov ntsiab lus kev kawm yog ua raws li qhov saj ntawm originality thiab lom zem. Lewis piav qhia tias, "Qhov twg cov khoom lag luam mus tsis ncaj ncees yog qhov tsis pom ntawm lawv tus kheej POV. Kev sib xyaw ntawm cov neeg siv khoom tsim cov ntsiab lus tsuas yog yuav tsis zoo; lub hom lub suab tseem yuav tsum tau los ntawm. Ib yam li ntawd, muaj kev nkag siab yuam kev uas koom nrog kev sib tw hauv online thiab memes yog lub mos txwv nyiaj rau cov hom Z thaum nws los txog rau kev yeej tsis zoo dua rau Gen. hom lag luam tsom rau kev tsim kab lis kev cai. " Cov hom lag luam uas eschew tshaj tawm zaus hauv kev pom zoo ntawm kev rov ua lag luam franchises thiab lub ntiaj teb-tsev feem ntau yuav ntes (thiab khaws) lawv cov kev xav. Ua tus nqi kev lag luam kev lag luam Txhua theem ntawm cov neeg siv khoom taug kev muaj nyob rau hauv kev sib raug zoo - thiab lub nplhaib tseem muaj tseeb rau Gen Z. Qhov no tuaj yeem xav tsis thoob, paub tias lawv feem ntau yuav tig mus rau kev sib raug zoo rau kev tshawb nrhiav khoom. Cuaj caum feem pua ntawm Gen Z hais tias kev tshaj tawm xov xwm, cov lus tshaj tawm thiab cov ntsiab lus organic tau txhawb qee feem pua ntawm lawv cov kev yuav khoom ntawm rau lub hlis dhau los, raws li Q2 2025 Pulse Survey. Peb-plaub hais tias lawv muaj feem ntau yuav los ntawm ib hom khoom vim lawv koom tes nrog cov neeg nyiam lawv nyiam. Tab sis muaj lwm qhov sib txawv uas tau teeb tsa Gen Z sib nrug: Txawm tias huab cua kev lag luam tam sim no tsis cuam tshuam rau lawv cov khoom lag luam. Thaum 38% ntawm tag nrho cov neeg siv thoob plaws tiam tam sim no tsis tshua muaj peev xwm yuav ib yam dab tsi uas lawv pom hauv kev sib raug zoo, 43% ntawm Gen Z muaj feem ntau yuav, raws li tib daim ntawv ntsuam xyuas. Cov qauv no, txawm li cas los xij, tsis tau txhais hais tias cov hom lag luam yuav tsum pib mus rau qhov nyuaj muag hauv lawv cov ntsiab lus kev sib raug zoo. Ua ntejthiab qhov tseem ceeb tshaj plaws, cov neeg lag luam yuav tsum tau saib xyuas cov ntsiab lus tseem ceeb uas qhia, lom zem thiab ua rau cov neeg tuaj saib pom - nrog koj cov khoom thiab cov kev pabcuam sib xyaw ua ke hauv zaj dab neeg raws li qhov cuam tshuam. Lukewarm kev xav rau AI-tsim cov ntsiab lus kev sib raug zoo Thoob plaws hauv pawg thawj coj saib xyuas, cov neeg siv khoom ntawm txhua lub hnub nyoog tau sib cais los ntawm seb puas los yog tsis yog AI-tsim cov ntsiab lus ua rau lawv xav tau ntau dua lossis tsawg dua yuav nyiam lub hom. Raws li Q1 2026 Pulse Survey, kwv yees li 40% ntawm Gen Z tsis zoo li cuam tshuam nrog AI-tsim cov ntsiab lus. Txawm li cas los xij, 34% hais tias lawv yuav nyiam, tawm tswv yim thiab qhia nws. Tab sis kev koom tes tsis sib npaug rau kev ntseeg. Gen Z pom zoo tias qhov zoo tshaj plaws uas lawv xav kom cov hom lag luam yuav tsum tsis txhob ua yog tshaj tawm AI cov ntsiab lus yam tsis tau sau meej meej, raws li tib daim ntawv ntsuam xyuas. Lwm 56% hais tias lawv muaj feem ntau ntseeg cov hom lag luam uas tau cog lus rau kev tshaj tawm cov ntsiab lus tsim los ntawm tib neeg, raws li peb pom hauv Q3 2025 Sprout Pulse Survey. Interestingly, Gen Z cov neeg siv khoom kuj tau faib rau AI influencers. Tib qhov kev tshawb fawb pom tias thaum yuav luag ib nrab hais tias lawv tsis xis nyob nrog cov npe siv AI influencers txhua, 32% pom tsis muaj teeb meem nrog nws thiab 20% xav tias nws nyob ntawm kev sib tw. Txawm hais tias nws yuav ua rau muaj kev nkag siab zoo rau qee lub npe los ua dab tsi hauv AI cov ntsiab lus tsim, feem ntau yuav muaj tsawg tsawg rov qab los ntawm koj cov neeg tuaj saib Gen Z. Qhov zoo tshaj plaws AI siv rooj plaub rau cov hom lag luam tseem nce kev ua haujlwm zoo hauv thaj chaw xws li kev mloog kev sib raug zoo, kev txheeb xyuas cov ntaub ntawv thiab kev saib xyuas cov neeg siv khoom. Ib qho yooj yim yuav tsum kov cov nyom Daim duab tsis zoo ntawm Gen Z tseem nyob mus ib txhis: tag nrho tiam neeg tau txuas rau lawv cov xov tooj thiab ntsiav tshuaj, kev txom nyem los ntawm kev kho siab ntawm tus kab mob sib kis. Txawm hais tias muaj pes tsawg lub ntsiab lus lossis xav tias cov ntawv sau txog cov ntsiab lus no, cov stats taw qhia kom ruaj khov lossis nce kev siv social media. Daim Ntawv Qhia Txog Kev Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Tawm tau pom tias 48% ntawm Gen Z cov neeg siv khoom npaj yuav haus ntau cov ntsiab lus los ntawm cov tuam txhab hauv 2026 - qhov siab tshaj plaws ntawm txhua tiam neeg. Txawm li cas los xij, ntau tus neeg nyob hauv tiam no raug hlawv tawm thiab raug kev txom nyem los ntawm kev tsis zoo ntawm kev sib raug zoo. Cov tes hauj lwm zoo li Instagram tau ua ntau dua los tiv thaiv cov tswv cuab ntawm cov neeg tsis muaj zog tshaj plaws ntawm Gen Z cov neeg tuaj saib, tab sis ntau tus xav tias yuav tsum tau teeb tsa lawv tus kheej txwv nrog kev tshaj tawm xov xwm detoxes. Thiab feem ntau tseem ceeb txhawb kev tshaj tawm xov xwm txwv rau cov neeg siv hnub nyoog qis dua 16 xyoo. Q1 2026 Pulse Survey pom tias 62% ntawm Gen Z txhawb kev txwv rau cov hnub nyoog qis dua 16 xyoo, thiab lwm 18% yog nyob rau hauv laj kab. Cov tiam kuj yog cov feem ntau yuav xav tau ntau yam cuab yeej rau kev tshuaj ntsuam xyuas los txhawb lawv lub hlwb kev noj qab haus huv thiab kev noj qab haus huv, raws li Q4 2025 Sprout Pulse Survey. Txawm hais tias nws tsis zoo li Gen Z yuav pib tawm hauv kev tshaj xov xwm hauv kev tsav tsheb, peb cia siab tias yuav pom ntau lub sijhawm so los ntawm tus thawj tswj hwm hauv kev pom zoo rau ntau lub sijhawm hauv zej zog network xws li Substack thiab Reddit. Raws li Q1 2026 Pulse Survey, Gen Z cov neeg siv kev sib raug zoo hais tias lawv nyiam tsim cov ntsiab lus ntau dua li lawv siv - kev hloov pauv uas tuaj yeem cuam tshuam rau lawv txoj kev sib raug zoo nrog cov tes hauj lwm tag nrho. Peb kuj cia siab tias qhov kev tshwm sim kev lag luam thiab IRL kev sib ntsib yuav txuas ntxiv thov rau Gen Z cov neeg siv khoom xav tau qhov chaw thib peb. Brands Gen Z tuaj txog ntawm kev sib raug zoo Raws li tau hais, Gen Z yog ib tiam neeg ua phem. Kev tshaj tawm tshaj tawm kev tawm tsam, yuam kom muaj tseeb thiab glomming mus rau tiam sis tsis yeej lawv txoj kev nyiam. Nov yog plaub lub hom lag luam uas tau paub txog kev kos duab ntawm Gen Z kev lag luam, thiab nrhiav tau ib txoj hauv kev los ua kom tau raws li qhov tseeb ntawm lawv cov duab. Marc Jacobs Khoom kim heev hom Marc Jacobs yog qhov npaj txhij txog Gen Z darling. Lub npe zam yog paub zoo nrog rau Gen Z, TikTok-nto moo neeg tuaj dab ros thiab influencers hauv nws cov ntsiab lus. Tab sis qee tus cwj pwm no txhua tus ntes cov ntsiab lus ntawm hom.
Raws li Lewis hais, "Marc Jacobs siv cov qauv thiab cov qauv, thiab ua rau lawv tus kheej. Qee lub sij hawm koj pom ib tug neeg lub xub ntiag thiab nws xav tias stitched ua ke thiab tawm tsam. Xwb, lawv lub xub ntiag zoo li cohesive thiab muaj cim Marc Jacobs stamp ntawm kev pom zoo."
Muab koj lub npe Gen Z ci ntsa iab: Ua raws Marc Jacobs 'kev coj noj coj ua los ntawm kev ua kom koj cov ntsiab lus tseem ceeb thiab tsis xav txog, tseem ua tiav ntawm hom. Cov ncauj lus Skincare brand Topicals tau paub txog kev kos duab ntawm kev mus ncig ua si thiab kev lag luam influencer. Zoo li lawv cov phiaj xwm tsis ntev los no #TopicalsInRio ua pov thawj, lub hom phiaj yog nyob rau hauv lockstep nrog lawv Gen Z cov neeg tuaj saib thiab nkag siab tob txog lawv cov nuances.
"Kuv xav paub yuav ua li cas cov hom lag luam tab tom nrhiav rau lawv cov zej zog rau kev nkag siab thiab cov ntsiab lus. Hom tshuaj xws li Topicals thiab lwm hom tshuaj pleev ib ce tuaj yeem ua raws li cov neeg siv khoom tawm tswv yim," Lewis hais.
Topicals kuj tau tsim lub koob npe zoo raumloog lawv cov neeg tuaj saib cov lus tawm tswv yim txog cov khoom lag luam thiab them nyiaj rau cov neeg tsim khoom thiab cov influencers. Lewis ntxiv, "Topicals siv TYB platform los koom nrog lawv cov zej zog hauv txoj kev xav. Cov pab pawg sib raug zoo, kev lag luam thiab cov khoom lag luam yog txhua tus koom tes nrog kev tswj hwm hauv zej zog. Lawv them nyiaj rau tib neeg rau UGC (muab lawv tsis txaus), uas ua kom nws zoo li qhov tseeb thiab ntawm lub npe. " Muab koj lub npe Gen Z ci ntsa iab: Coj los ntawm Cov Ntsiab Lus: Thaum koj muab nqi zog rau koj cov neeg tuaj saib rau lawv cov ntsiab lus thiab cov lus tawm tswv yim, lawv yuav muab nqi zog rau koj nrog kev ncaj ncees. Puresport Puresport, UK-based kev noj qab haus huv thiab kev noj qab haus huv hom tshwj xeeb hauv cov khoom siv ntuj tsim, tau tsim nyob rau xyoo 2019 tab sis tau txais txiaj ntsig sai sai Gen Z fandom. Lub hype yog vim feem ntau ntawm cov khoom lag luam muaj kev sib raug zoo.
Cov lag luam koom tes nrog cov neeg tseem ceeb khiav los ntawm thoob plaws lub ntiaj teb, tsim cov yeeb yaj kiab zoo rau hauv lawv txoj kev npaj rau cov xwm txheej zoo li British Championships. Lawv txuas ntxiv lawv cov ntaub ntawv teev cia hauv YouTube nrog rau daim ntawv ntev ntawm Project Puresport series, nrog rau ntu qhia txog Puresport zej zog ntawm cov xwm txheej marathon los ntawm Boston mus rau Berlin thiab dhau mus. Ntawm daim ntawv ntawd, Puresport ntseeg hauv zej zog nrog lub peev "C" - tuav cov koom haum ua haujlwm hauv tus kheej thiab caw cov neeg tuaj saib sib txuas nrog lawv cov pab pawg WhatsApp thiab ntawm Fitness app Strava. Muab koj lub npe Gen Z ci ntsa iab: Gen Z tus cwj pwm kev sib raug zoo tsis txwv rau ib lub platform tshwj xeeb. Txheeb xyuas qhov twg koj cov tub ntxhais hluas cov neeg tuaj saib siv sijhawm ntau tshaj plaws, thiab ua kom zoo dua ntawm txhua qhov channel cov ntsiab lus tshwj xeeb los txhawb koj lub hom phiaj tus kheej. Thiab txhua qhov chaw uas ua tau, nrhiav txoj hauv kev yooj yim los txuas qhov sib txawv ntawm cov neeg siv khoom paub txog koj lub hom phiaj online thiab offline. ServiceNow Lub tuam txhab software ServiceNow tsis yog koj li Gen Z kev lag luam inspo. Tab sis lub hom phiaj ua piv txwv qhov zoo-paub Gen Z qhov zoo: hloov pauv qhov kev cia siab hauv cov ntsiab lus. Zoo li hauv daim vis dis aus uas tau txhais cov lus dag neeg ua haujlwm.
Muab koj lub hom phiaj Gen Z ci ntsa iab: Gen Z cov ntsiab lus feem ntau yog txheej. Nws tso siab rau ob tus tsim thiab tus saib muaj cov ntsiab lus rau hauv cov lus tso dag thiab kev coj noj coj ua. Txawm tias B2B hom zoo li ServiceNow tuaj yeem siv qhov ntawd kom zoo dua. Gen Z ua ib feem loj ntawm cov tuam txhab tam sim no thiab yav tom ntej cov neeg ua haujlwm hauv paus, yog li B2B hom muaj kev txaus siab txaus siab rau lawv. Kev ncav cuag Gen Z yog qhov tseem ceeb rau kev noj qab haus huv lub lag luam mus ntev Txhua tiam tshiab coj nws cov teeb meem nyuaj. Kev ncav cuag Gen Z xav kom cov hom lag luam rov xav txog seb lawv koom nrog li cas. Cov hom lag luam uas ua tiav Gen Z nkag siab txog tiam neeg cov txiaj ntsig, nyiam thiab tus cwj pwm tsis zoo hauv kev sib raug zoo hauv zej zog. Los ntawm kev xaiv lub platform rau cov ntsiab lus style, Zoomers tab tom nrhiav rau cov hom lag luam uas pab txhawb kev sib raug zoo hauv zej zog. Rau cov neeg lag luam kev sib raug zoo, qhov ntawd tsis txhais hais tias rov tsim dua txhua qhov sib txawv, tab sis hloov pauv tus kheej sib txawv ntawm cov platforms. Qhov ntawd yog tus yuam sij rau kev tsim kev ntseeg siab thiab loyalty. Nrhiav kev nkag siab ntau ntxiv txog yuav ua li cas txhua tiam neeg xav koom nrog cov npe ntawm kev sib raug zoo? Download 2026 Social Media Content Strategy Report . Cov ntawv tshaj tawm Yuav ua li cas Gen Z siv social media thiab txhais li cas rau cov npe tshwm sim thawj zaug ntawm Sprout Social.
