Ansa na 1960 mfe no reba no, na wobu mmerante ne mmabaa sɛ atiefo a wɔmpɛ a wɔtɔn nneɛma na na wobu wɔn ani gu wɔn so dodow no ara. Biribiara sesae wɔ Baby Boomers ho. Na wɔyɛ awo ntoatoaso a ɛsõ sen biara na ɛwɔ nkɛntɛnso sen biara wɔ nnɛyi adetɔfo ho abakɔsɛm mu, nanso wɔn asetra mu akuw ne nnwumakuw mu ahotoso a wonni no maa aguade ho dawurubɔfo a na ɛsɛ sɛ wɔsan susuw wɔn agodie nhoma ahorow ho koraa no adwenem yɛɛ wɔn naa. Ɛte sɛ nea wunim no yiye? Efi saa bere no, aguadifo abɔ mmɔden sɛ wobedu mmerante ne mmabaa awo ntoatoaso pon bi a ɛkyinkyini so —efi Boomers so kosi Gen X so kosi Millennials so, ne mprempren Zoomers ne Gen Alpha so. Mmabun a wobedu wɔn nkyɛn ne amammerɛ a ɛkɔ so a wɔhyɛn mu no abɛyɛ akwanside a ɛkɔ so daa. Casey Lewis, sohyial media ho ɔfotufo, ɔkyerɛwfo a ɔkyerɛw After School nsɛmma nhoma no akyi na onim asetra mu nsɛm a ɛkɔ so wɔ atiefo nkumaa mu no bɔ no mua sɛ: “Ahyɛnsode biara a ɛnyɛ nsiyɛ mmɔ mmɔden sɛ ebedu Gen Z ne Gen Alpha nkyɛn no reyɛ wɔn ho adwuma bɔne. Sɛ mpo ɛnyɛ wo asɛm sɛ wobɛkɔ zeitgeist no mu a. Wɔyɛ yɛn daakye adetɔfo, enti ɛsɛ sɛ wunya wɔn wɔ w’adwenem —sɛ woremmɔ mmɔden sɛ wobɛkɔ wɔn nkyɛn mpo a nnɛ.” Bere a wɔde mfe du du pii atɔn ama mmerante ne mmabaa bere nyinaa akyi no, awo ntoatoaso foforo bi san yɛ aguadifo a wɔyɛ ahintasɛm. Te sɛ Boomers a wodii wɔn anim no, Gen Z gyina hɔ ma adetɔfo foforo: dijitaal kurom hɔfo a wɔreyɛ animtiaabufo kɛse, abrabɔ pa na ɛkanyan wɔn na wɔtra intanɛt so bere tenten (anaasɛ wɔyɛ?) Wɔyɛ nhumu kɛse sen wɔn a wodii wɔn anim no, na ɛma aguadifo a wɔrebɔ mmɔden sɛ wɔde adwenem naayɛ bɛpaapae mmara a ɛfa sɛnea wobetumi adu wɔn nkyɛn yiye a ɛnyɛ nea akyinnye biara nni ho sɛ wɔyɛ bɔne no abam. Wɔ saa akwankyerɛ yi mu no, yɛkyerɛkyerɛ sɛnea Gen Z pɛ sɛ brand ahorow da adi wɔ social media so ne nea egye na wɔatumi atɔn ama wɔn wɔ ɔkwan pa so. Gen Z sohyial media a wɔde di dwuma Gen Z nnim wiase bi a social media anaa intanɛt nni mu da. It’s enmeshed in their daily life na ɛyɛ wɔn kɔ-kɔ kwan a wɔfa so nya nsɛm. Sɛnea Q2 2025 Sprout Pulse Survey kyerɛ no, mprempren social ne #1 beae a Gen Z hwehwɛ —mpo ɛboro search engine ahorow a agye din so. Bere a yebisaa Lewis sɛnea ɔbɛkyerɛkyerɛ ɔkwan a Gen Z fa so de sohyial di dwuma mu no, obuae sɛ, “Asɛmmisa a eye sen saa ne sɛ dɛn na wɔmfa sohyial nni dwuma?Wɔde di dwuma ma biribiara na wɔhwɛ kwan sɛ brand ahorow de bedi dwuma ama biribiara, nso —efi adetɔfo som so kosi aguadi so, nea wohu so kosi mpɔtam hɔfo so.” Momma yɛnkyekyɛ platform ahorow a egye wɔn bere dodow no ara wɔ intanɛt so ne nneɛma ahorow a wɔde di dwuma wɔ hɔ. Platforms bɛn na Gen Z de di dwuma na dɛn ntia? Sɛnea The 2026 Social Media Content Strategy Report kyerɛ no, Gen Z social media dwumadiefoɔ 80% wɔ Facebook ne Instagram, 74% wɔ YouTube na 72% foforɔ nso wɔ TikTok, na ɛma saa networks yi yɛ nea Zoomers ani gye ho paa. Gen Z dodow no ara pɛ sɛ brands wɔ saa platforms yi so de anigyede ma, nanso wɔrehwehwɛ customer service nso wɔ Facebook. Bere a wɔretutu fam akɔ akyiri wɔ sɛnea wɔde platform ahorow bi di dwuma mu no, Gen Z adetɔfo bɔ amanneɛ sɛ TikTok ne ɔkwan a wɔpɛ paa sɛ wɔbɛdan akɔ so de ahu nneɛma, na Facebook di akyi pɛɛ, sɛnea amanneɛbɔ koro no ara kyerɛ no. Q1 2026 Sprout Pulse Survey no hunuu sɛ wɔsan nso taa de TikTok, Instagram ne Reddit bedi dwuma ama wɔakɔ so anya nsɛm ho amanneɛbɔ.
Brand content bɛn na Gen Z de ne ho hyɛ mu? Wɔ wɔn akwan abien a ɛwɔ soro a wɔde di dwuma kɛse, Instagram ne Facebook so no, Gen Z na ɛda adi kɛse sɛ wɔde wɔn ho bɛhyɛ brand posts a video tiawa (a ennu sikani 60) ka ho, sɛnea The Content Strategy Report kyerɛ no. Eyi yɛ nokware ma TikTok. Nea ɛyɛ anigye no, wɔn nkutoo ne awo ntoatoaso a wɔpɛ video a ɛkyɛ (bɛboro sikɔne 60) wɔ YouTube so. Lewis kyerɛ sɛ wobetumi de saa akwan ne nhyehyɛe ahorow yi nyinaa abɔ mu. "Yɛn nyinaa wɔ adwene tiawa a yɛde yɛn adwene si so a ɛne yɛn pɛ a yɛpɛ ma video a ɛyɛ tiawa no bɛkɔ. Nanso ɛyɛ anigye sɛ yebehu sɛ Gen Z podcasters de dɔnhwerew biako kosi abien dwumadi ahorow gu so. Afei wɔtwitwa na wɔyɛ dice, na wɔde video ahorow gu kɔmputa so nsɛm tiawa so."
Ɛwom sɛ awiei koraa no Gen Z di nneɛma a ɛwɔ platform dodow no ara so nyinaa de, nanso ade titiriw ne sɛ wobɛte platform biara mu nsɛm nketenkete ne amammerɛ ase. Ɛno nkyerɛ sɛ wobɛsan ayɛ post ahorow koraa afi mfiase —na woabɔ wo kuw no bandwidth a ɛboro so. Ɛkyerɛ sɛ, sɛnea Lewis kyerɛkyerɛ mu no, wɔbɛhyehyɛ nsɛntitiriw pii a ɛfa nkyekyɛmu ne nkitahodi ho, na wɔde nhyiam ase a ɛho hia kɛse ma awo ntoatoaso yi adi kan. Ɛmfa ho sɛnea wɔayɛ no, Gen Z pɛ sɛ brands de nkyerɛkyerɛ mu nsɛm, memes ne skits, ne episodic series a wɔayɛ no kɛse di kan, sɛnea Q1 2026 Pulse Survey kyerɛ no. Gen Z nso na ɛda adi kɛse sɛ ɔbɛka sɛ ɛsɛ sɛ brands ma nkitahodi a wɔne wɔn atiefo bɛyɛ wɔn ade titiriw wɔ social media so, sɛnea Q2 2025 Pulse Survey kyerɛ no. Nea wotintim noho hia, nanso wɔ awo ntoatoaso a wɔyɛ mmerante ne mmabaa fam no, sɛnea mo ne wɔn di nkitaho no ho hia saa ara. Gen Z sohyial media so nsɛm a ɛrekɔ so Kɔkɔbɔ a edi kan: Eyi nyɛ trends listicle a ɛbɛkanyan content adwene pɔtee (ma ɛno kenkan yɛn top social media trends asɛm). Bere a Gen Z anyin (awo ntoatoaso no mufo a wɔn mfe akɔ anim sen biara no adi mfe 30 afe yi) na wɔde bere pii ahyɛ aguadifo microscope ase no, throughlines aba a ɛma yenya nhumu wɔ sɛnea wosusuw asetra ne ne daakye ho. Brands afi ase rete ase sɛ sɛ wɔbɛkɔ so ne anyinam ahoɔden trend amammerɛ ahyia no nyɛ ade titiriw a ɛbɛma wɔadi wɔn nokwaredi a ɛtra hɔ daa, na Gen Z adetɔfo pɛ ahomegye fi bere tenten a wɔyɛ wɔ intanɛt so nso (kind of). Saa nneɛma yi kyerɛ daakye a Gen Z’s social media suban bɛba, na ɛma nsɛnkyerɛnne a ɛda nea egye na ama wɔakyekye brand resonance a ɛtra hɔ daa adi.
Boa brand ahorow a wɔne wɔn gyinapɛn ahorow yɛ pɛ Nneɛma a wɔde yɛ nneɛma a wɔde “adwumayɛfo” nsɛm to gua a ɛkɔɔ soro wɔ mfe asia a atwam no mu no kɔɔ akyi kɛse—titiriw wɔ Zoomers a wɔwɔ nhumu no fam. Wɔbɔɔ nnwumakuw pii sobo sɛ wɔanhu no yiye, wɔahyɛ wɔn atiefo so anaasɛ wɔreyɛ nnwom de ahyɛ nea ɛwɔ ase no mu den. Sprout’s 2019 #BrandsGetReal Report hunuu sɛ saa berɛ no, adetɔfoɔ 70% gye dii sɛ ɛho hia sɛ brands nya ɔmanfoɔ gyinabea wɔ asetena ne amammuisɛm ho. 2023 Sprout Social IndexTM no kaa asɛm soronko: Adetɔfoɔ nkyem anan mu baako pɛ na wɔkaa sɛ nneɛma a wɔde di dwuma a wɔkae paa no ka nneɛma a ɛde ba ne nsɛm a ɛne wɔn gyinapɛn hyia ho asɛm. Nanso Gen Z mpɛ sɛ brands bɛyɛ agnostic koraa. Wɔpɛ sɛ brands da adi pefee wɔ nea wɔbu no sɛ ɛsom bo no ho, na ɛda adi sɛ wɔbɛboa activism a adeyɛ gyina akyi. Per the Q1 2026 Pulse Survey, 28% pɛ sɛ brands ahorow nyinaa fa ɔmanfo gyinabea pefee wɔ nsɛm atitiriw nyinaa ho na 30% foforo pɛ sɛ brands nkutoo begyina hɔ sɛ asɛm no fa wɔn ade anaa nnwuma ho a. Wɔ awo ntoatoaso no nyinaa mu no, ɛda adi kɛse sɛ wɔbɛka sɛ wɔtaa tɔ nneɛma de boa brand bi gyinapɛn ahorow, na sɛ adwumakuw no gyinapɛn ahorow ne wɔn de bɔ abira a, nkyem abiɛsa mu biako begyae ade bi a wɔbɛtɔ. Nhwehwɛmu koro no ara hui sɛ Gen Z nso betumi aka sɛ ɛsɛ sɛ nkɛntɛnsofo gyina hɔ pefee wɔ nsɛm atitiriw nyinaa mu, na ɛde nhyɛso kɛse ba nnwumakuw a wɔyɛ nneɛma so sɛ wonnya nkɛntɛnsofo a wɔne gyinapɛn ahorow hyia. Wo Gen Z atiefo gyinapɛn ahorow a wobɛte ase pefee no ho hia na ama woadi wɔn akwanhwɛ ahorow ho dwuma na woabɔ wo din ho ban. Ɔpɛ a wowɔ sɛ wubenya mfitiase nsɛm pii Sɛnea ɛbɛyɛ a wobenya ahotoso wɔ Gen Z adetɔfo mu no, ɛsɛ sɛ nneɛma a wɔde di dwuma no da nsow wɔ po a ɛyɛ pɛ a ɛyɛ pɛ mu. Hustling sɛ wobɛkɔ so ne trends akɔ so anaasɛ wode nhomakorabea ahorow a user-generated content kɛkɛ bɛto hɔ no rentwa. Ɔkwan pa a wobɛfa so ama w’atiefo asan aba bio ahwehwɛ pii ne sɛ wobɛyɛ nneɛma a ɛyɛ wo de, ɛboa na ɛyɛ anigye. Sɛnea yɛaka no, Gen Z ani gye brand content a ɛma nkyerɛkyerɛ fa nneɛma ne nnwuma ho kɛse. Wɔn akɔnnɔ a wɔwɔ wɔ nsɛm a ɛkyerɛkyerɛ ho no di mfitiasede ne anigyede ho anigye akyi pɛɛ. Lewis kyerɛkyerɛ mu sɛ, “Baabi a brands kɔ bɔne ne sɛ wɔbɛhwere wɔn ankasa POV. An amalgamation of random user-generated content is simply not going to resonate;the brand’s voice still needs to come through. Saa ara nso na adwene a ɛnteɛ bi wɔ hɔ sɛ engaging with online trends and memes is a silver bullet for brands when it comes to winning over Gen Z. It’s not! Chasing rarely yɛ adwuma. Ɛyɛ papa sɛ brand ahorow de wɔn adwene besi amammerɛ a wɔbɛbɔ so.” Nnwumakuw a wɔkwati mpɛn dodow a wɔde nneɛma gu krataa so de gyina franchise ahorow a wɔsan yɛ ne amansan-kyekye akyi no na ɛda adi kɛse sɛ wɔbɛtwetwe (na wɔakɔ so akura) wɔn adwene. Asetra mu aguadi ho ka a wodi anim Adetɔfo akwantu no fã biara wɔ hɔ wɔ asetra mu —na ɛno te sɛ nea ɛyɛ nokware mpo ma Gen Z. Eyi nyɛ nwonwa kɛse, esiane sɛ wonim sɛ ɛda adi kɛse sɛ wɔbɛdan akɔ asetra mu akɔhwehwɛ nneɛma a wɔyɛ nti. Gen Z ɔha mu aduɔkron se social media ads, influencer posts ne organic brand content akanyan wɔn ɔha biara mu nkyem bi wɔ wɔn adetɔ mu wɔ asram asia a atwam no mu, sɛnea Q2 2025 Pulse Survey kyerɛ no. Wɔn mu nkyem anan mu abiɛsa ka sɛ wɔtaa tɔ fi brand bi hɔ esiane sɛ wɔne influencer bi a wɔn ani gye ho yɛ adwuma nti. Nanso nsonsonoe foforo bi wɔ hɔ a ɛma Gen Z da nsow: Mprempren sikasɛm tebea mpo nnya wɔn asetra mu aguadi so nkɛntɛnso. Bere a mprempren wɔn a wɔde di dwuma nyinaa mu 38% wɔ awo ntoatoaso ahorow mu no ntaa ntɔ biribi a wohui wɔ sohyial mu no, Gen Z mu 43% taa tɔ, sɛnea nhwehwɛmu koro no ara kyerɛ no. Nanso, saa nneɛma yi nkyerɛ sɛ ɛsɛ sɛ brands fi ase kɔ hard sell wɔ wɔn social content mu. Deɛ ɛdi kanna nea ɛsen biara no, ɛsɛ sɛ aguadifo de nneɛma a ɛkyerɛkyerɛ, gye ani na ɛma atiefo te nka sɛ wɔahu wɔn no di kan —a wɔde wo nneɛma ne wo nnwuma afra asɛm no mu sɛnea ɛfata. Nkate a ɛyɛ mmerɛw wɔ asetra mu nsɛm a AI de ba ho Wɔ nneɛma nyinaa mu no, adetɔfo a wɔadi mfe ahorow nyinaa mu apaapae kɛse wɔ sɛ ebia nneɛma a AI ayɛ no ma wɔn ani gye ahyɛnsode bi ho kɛse anaasɛ ɛnte saa ho. Sɛnea Q1 2026 Pulse Survey kyerɛ no, ɛnyɛ den koraa sɛ Gen Z bɛyɛ 40% ne nneɛma a AI ayɛ no bedi nkitaho. Nanso, 34% ka sɛ ɛda adi sɛ wɔbɛpɛ, comment na wɔakyɛ. Nanso ayeforohyia ne ahotoso nyɛ pɛ. Gen Z gye tom sɛ ade a ɛkorɔn a wɔpɛ sɛ brand ahorow gyae yɛ ne sɛ wɔde AI nsɛm bɛto hɔ a wɔmfa nkyerɛwde nhyɛ so pefee, sɛnea nhwehwɛmu koro no ara kyerɛ no. 56% foforɔ ka sɛ ɛda adi sɛ wɔbɛgye ahyɛnsodeɛ a wɔatu wɔn ho ama sɛ wɔbɛtintim nneɛma a nnipa ayɛ mu ahotosoɔ, sɛdeɛ yɛhunuu wɔ Q3 2025 Sprout Pulse Survey mu no. Nea ɛyɛ anigye no, Gen Z adetɔfo nso mu apaapae wɔ AI nkɛntɛnsofo so. Nhwehwɛmu koro no ara hui sɛ bere a ɛkame ayɛ sɛ fã ka sɛ wɔn ho nyɛ wɔn dɛ wɔ brand ahorow a wɔde AI influencers di dwuma ho koraa no, 32% nhu ɔhaw biara wɔ ho na 20% susuw sɛ egyina ɔsatu no so. Bere a ebia ntease wom sɛ brand ahorow bi de wɔn ho bɛhyɛ AI content adebɔ mu no, ɛda adi kɛse sɛ mfaso kakraa bi na ɛbɛba afi wo Gen Z atiefo hɔ. AI dwumadie a ɛyɛ papa ma brands da so ara renya nkɔsoɔ wɔ adwumayɛ mu wɔ mmeaeɛ te sɛ asetena mu atie, data nhwehwɛmu ne adetɔfoɔ hwɛ. Ahiade a ɛtra so sɛ wɔde wɔn nsa bɛka sare Gen Z ho mfonini a ɛyɛ katee da so ara wɔ hɔ: awo ntoatoaso mũ bi a wɔde bata wɔn fon ne tablɛt ho, a wɔrehu amane wɔ ankonamyɛ ho wɔ ɔyaredɔm dodow mu. Ɛmfa ho sɛnea wɔakyerɛw nsɛmti anaa adwene mu nsɛm dodow afa asɛm yi ho no, akontaabu no kyerɛ sɛ wɔde sohyial media di dwuma daa anaasɛ ɛkɔ soro. Social Media Content Strategy Report no hunuu sɛ Gen Z adetɔfoɔ no mu 48% ayɛ nhyehyɛɛ sɛ wɔbɛdi nneɛma pii a ɛfiri nnwumakuo hɔ wɔ afe 2026 mu —a ɛyɛ awoɔ ntoatoasoɔ biara mu nsɛm pii. Nanso, awo ntoatoaso yi mu pii ahyew na wɔrehu amane wɔ asetra mu nkɛntɛnso bɔne a ɛde ba no ho. Networks te sɛ Instagram reyɛ pii de abɔ Gen Z atiefo no mufo a wonni ahobammɔ kɛse no ho ban, nanso pii te nka sɛ wɔhyɛ wɔn ma wɔde social media detoxes hyehyɛ wɔn ankasa anohyeto ahorow. Na dodow no ara foa sohyial media a wɔbara wɔn a wonnii mfe 16 no akyi. Q1 2026 Pulse Survey no hunuu sɛ Gen Z 62% gyina bara a wɔbara wɔn a wɔnnii mfeɛ 16 so, na 18% foforɔ nso wɔ ban no so. Awoɔ ntoatoasoɔ no nso na ɛda adi sɛ wɔbɛpɛ nnwinnadeɛ pii a wɔde bɛhwɛ screentime so de aboa wɔn adwenemyareɛ ne wɔn yiedie, sɛdeɛ Q4 2025 Sprout Pulse Survey kyerɛ no. Bere a ɛnyɛ nea ɛbɛyɛ yiye koraa sɛ Gen Z befi ase afi sohyial media mu wɔ akuwakuw mu no, yɛhwɛ kwan sɛ yebehu pii sɛ wobegye wɔn ahome afi nkitahodibea atitiriw mu de agye bere pii wɔ mpɔtam nkitahodibea ahorow te sɛ Substack ne Reddit so. Sɛnea Q1 2026 Pulse Survey kyerɛ no, Gen Z social users ka sɛ wɔpɛ sɛ wɔyɛ nneɛma pii sen sɛnea wɔde di dwuma —nsakrae a ebetumi anya wɔne network ahorow ntam abusuabɔ so nkɛntɛnso wɔ ne nyinaa mu. Yɛhwɛ kwan nso sɛ event marketing ne IRL meetups bɛkɔ so ayɛ Gen Z adetɔfo a wɔn kɔn dɔ sɛ wobenya baabi a ɛto so abiɛsa no ani. Brands Gen Z flocks kɔ wɔ social Sɛnea yɛaka no, Gen Z yɛ awo ntoatoaso a wɔyɛ animtiaabu. Nneɛma a wɔde hyɛ nkurɔfo nkuran dodo, nokware a wɔhyɛ ne glomming onto trends nnya wɔn anim dom. Nneɛma anan a wɔayɛ adwuma yiye wɔ Gen Z aguadi ho nimdeɛ mu ni, na wɔanya ɔkwan a wɔbɛfa so anya nkɔso wɔ ɔkwan a ɛte nka sɛ ɛyɛ nokware ma wɔn mfonini no so. Marc Jacobs na ɔkyerɛwee Luxury brand Marc Jacobs yɛ Gen Z dɔfo a wɔnhwɛ kwan. Fashion brand no yɛ nea wonim no yiye sɛ ɛde Gen Z, TikTok-agye din aseresɛm ne influencers ka ne nsɛm ho. Nanso ɔkwan bi so no, saa nipasu ahorow yi nyinaa kyere ahyɛnsode no mu ade titiriw.
Sɛnea Lewis ka no, "Marc Jacobs fa trends ne formats, na ɔyɛ wɔn ankasa de. Ɛtɔ da bi a wuhu obi a ɔwɔ hɔ na ɛte sɛ nea wɔapam no na ɛyɛ reactionary. Mmom no, wɔn ba a wɔba no te nka sɛ ɛyɛ biako na ɛwɔ Marc Jacobs stamp soronko a ɛkyerɛ sɛ ɔpene so."
Ma wo brand no Gen Z glow up: Di Marc Jacobs’ akwankyerɛ akyi denam wo content a wobɛma ayɛ mfitiaseɛ ne nea wɔnhwɛ kwan, nanso ɛyɛ on-brand koraa. Nsɛmti a wɔde kyerɛw nsɛm Skincare brand Topicals atumi ayɛ adwinni a ɛfa brand akwantu ne influencer marketing ho. Sɛnea wɔn nnansa yi ɔsatu #TopicalsInRio di adanse no, brand no ne wɔn Gen Z atiefo no wɔ lockstep na wɔte wɔn nuances ase yiye.
Lewis ka sɛ: “M’ani gye sɛnea nnwumakuw a wɔyɛ nneɛma no hwɛ wɔn mpɔtam hɔ ma wonya nhumu ne emu nsɛm ho. Nnwumakuw te sɛ Topicals ne nneɛma afoforo a wɔde hwɛ honam ani hwɛbea tumi yɛ ade a egyina adetɔfo nsɛm a wɔka so.
Topicals nso anya din pa wɔtie wɔn atiefo’s product feedback na wotua adebɔfo ne wɔn a wɔwɔ nkɛntɛnso no ka. Lewis de ka ho sɛ, "Topicals de TYB platform no di dwuma de ne wɔn mpɔtam hɔfo di nkitaho wɔ ɔkwan a wosusuw ho so. Asetena mu, aguadi ne nneɛma a wɔyɛ akuw no nyinaa reyɛ adwuma abom wɔ mpɔtam hɔ adwumayɛ ho. Wɔtua nkurɔfo ka wɔ UGC ho (tag a wɔde ma wɔn no nnɔɔso), a ɛma ɛte sɛ nea ɛyɛ nokware na ɛwɔ brand so." Ma wo brand no Gen Z glow up: Fa no fi Topicals: Sɛ wotua w’atiefo ka wɔ wɔn nsɛm ne wɔn nsɛm a wɔka ho a, wɔde nokwaredi bɛma wo ka. Puresport a ɛho tew Puresport, UK-based wellness and fitness brand a ɛyɛ abɔdeɛ mu nnuru a wɔde ka aduane ho adwuma titire, wɔhyehyɛɛ no wɔ afe 2019 mu nanso anya Gen Z fandom ntɛmntɛm. Hype no fã kɛse no ara fi brand’s social presence.
Ahyɛnsode no ne mmirikatufo atitiriw a wofi wiase nyinaa yɛ adwuma bom, na wɔyɛ sini mu hwɛbea wɔ wɔn akwantu ahorow mu a wosiesie wɔn ho ma nhyiam ahorow te sɛ Britania Nkonimdi no. Wɔtrɛw wɔn kyerɛwtohɔ kwan no mu wɔ YouTube so denam Project Puresport ntoatoaso a ɛyɛ tenten no so, a nsɛm bi kyerɛ Puresport mpɔtam hɔfo wɔ mmirikatu akansi ahorow mu fi Boston kosi Berlin ne akyirikyiri. Wɔ saa nkyerɛwde no so no, Puresport gye di sɛ mpɔtam hɔfo a wɔde “C” kɛse ahyɛ mu —wɔgye ankorankoro mmirikatu akuw na wɔto nsa frɛ atiefo sɛ wɔne wɔn ho wɔn ho nni nkitaho wɔ wɔn WhatsApp akuw mu ne apɔw-mu-teɛteɛ app Strava so. Ma wo brand no Gen Z glow up: Gen Z’s social media suban nyɛ platform pɔtee biako nkutoo. Hu baabi a w’atiefo nkumaa no de bere pii di dwuma, na fa ɔkwan biara so nsɛm a ɛyɛ soronko no di dwuma de hyɛ wo brand no nipasu soronko no mu den. Na baabiara a ɛbɛyɛ yiye no, hwehwɛ akwan a ɛyɛ mmerɛw a wobɛfa so asiw ɔkwan a ɛda sɛnea adetɔfo nya wo brand no mu osuahu wɔ intanɛt so ne offline ntam no ano. ƆsomSeesei Software adwumakuw ServiceNow nyɛ wo Gen Z aguadi inspo a wotaa yɛ. Nanso ahyɛnsode no yɛ Gen Z su bi a wonim no yiye ho nhwɛso: akwanhwɛ ahorow a wɔsɛe no wɔ emu nsɛm mu. Te sɛ video no mu baabi a wɔkyerɛɛ cringy corporate jargon ase.
Ma wo brand no Gen Z glow up: Gen Z content taa yɛ layered. Ɛde ne ho to ɔbɔadeɛ ne nea ɔhwɛ nyinaa so sɛ wɔwɔ nsɛm a ɛfa ho ma aseresɛm a ɛwɔ mu ne amammerɛ mu abo a wɔde hyɛ mu. B2B brands te sɛ ServiceNow mpo betumi de saa no adi dwuma ama wɔn mfaso. Gen Z yɛ nnwumakuw no mprempren ne daakye adwumayɛfo fã kɛse, enti B2B ahyɛnsode ahorow wɔ anigye kɛse sɛ wɔbɛma wɔn ani agye. Gen Z a wobɛduru no ho hia ma brand akwahosan a ɛbɛkyɛ Awo ntoatoaso foforo biara de n’ankasa nsɛnnennen ahorow ba. Gen Z a wobedu no hwehwɛ sɛ brand ahorow san susuw sɛnea wɔde wɔn ho hyɛ mu no ho. Brands a wotumi du Gen Z no te awo ntoatoaso no gyinapɛn soronko, nea wɔpɛ ne nneyɛe a ɛyɛ nuanced ase wɔ social media ecosystem mu. Efi platform a wɔpaw so kosi content style so no, Zoomers rehwehwɛ brands a ɛma nkitahodi ankasa, a mpɔtam hɔfo di so no yɛ mmerɛw. Wɔ social marketers fam no, ɛno nkyerɛ sɛ wɔbɛsan abɔ biribiara a ɛrekɔ so, na mmom wɔbɛhyehyɛ nipasu soronko wɔ platform ahorow so. Ɛno ne ade titiriw a ɛbɛma wɔanya ahotoso ne nokwaredi. Worehwehwɛ nhumu pii wɔ sɛnea awo ntoatoaso biara pɛ sɛ wɔne brand ahorow di nkitaho wɔ social so? Download 2026 Social Media Nsɛm a Wɔde Di Dwuma Ho Amanneɛbɔ. The post Sɛnea Gen Z de social media di dwuma ne nea ɛno kyerɛ ma brands appeared first on Sprout Social.
