Ugqatso lwe-AI lokwenyani alukho malunga neeModeli okanye iDatha. Imalunga noMxholo.

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Yonke inkampani endithetha nayo ngoku iqinisekile ukuba inengxaki ye-AI. I-AI yabo ibhala ii-imeyile akukho mntu uphendulayo. Iphanda iiakhawunti kunye nemigangatho ekhokelela kwiqela lentengiso esele livaliwe kwiinyanga ezintandathu ezidlulileyo. Iiseshini zokubala amanani eminwe ukukopa kunye nokuncamathisela phakathi kwezixhobo kuvelisa umxholo ovakala kanye njengoko wonke umntu okhuphisana naye epapasha. Iinkokeli zityala imali kwisixhobo emva kwesixhobo, ziqhuba iseshoni yoqeqesho emva kweseshoni yoqeqesho, kwaye zisazifumana zijonge kumbuzo ofanayo: kutheni i-AI ingashukumisi inaliti? Nantsi into ongayixelelwa. Ingxaki ayingomzekelo wakho. Ingxaki ayiyo data yakho. Ingxaki ngumxholo: ulwazi oluthile lweshishini lakho, abathengi bakho kunye nento abayidingayo ngoku, kunye nendlela iqela lakho elisebenza ngayo ngokwenene. Ikwayeyona ngxaki inzima ukuyisombulula, kwaye eyona ngxaki ithe yacotha ukuyilungisa. Umxholo sisiSeko soPhuhliso, hayi iNqaku Nanku umahluko endicinga ukuba uyalahleka. Idatha yinto eyenzekayo. Umxholo unika intsingiselo malunga neziganeko zokwenyani, ukuba zithetha ukuthini, kutheni zibalulekile, kwaye wenze ntoni ngazo. Umxholo awulophawu; sisakhiwo esiyimfuneko. ICRM yakho inerekhodi yokuba isivumelwano savalwa kwiinyanga ezilishumi elinesibhozo ezidlulileyo. Yidatha leyo. Umxholo kukwazi ukuba isivumelwano sivaliwe ngenxa yokuba iinkampani zakho ezitshatshelisiweyo zitshintshile, amaxabiso kufuneka ahlengahlengiswe kathathu ngaphambi kokuba afike, kwaye lo mthengi ngoku ubhekisa kwizivumelwano ezintsha ezininzi ngonyaka kwaye uyakuthiya ukuqhagamshelwana ne-automation. Umntu osebenze loo akhawunti uyakwazi konke oku. Phantse akukho AI yenzayo, kuba phantse akukho qonga lakhiweyo ukulibamba. Lo ngumsantsa. Hayi umsantsa wemodeli. Hayi umsantsa wedatha. Isikhewu somxholo. Kwaye yingxaki i-HubSpot eyisombululayo nge-Agentic Customer Platform. Xa u-Yamini wazisa i-Agenttic Customer Platform ekuqaleni kwalo nyaka, wachaza isiseko esingaphantsi kwayo: indawo enye apho yonke idatha yomthengi wakho kunye nomxholo weshishini uhlala khona, ekhoyo kwiqela lakho kunye nee-arhente zakho ze-AI ngexesha elifunekayo. Esona siseko silungileyo asibonakali. Ibaleka ngasemva, ihlala yangoku njengoko ishishini lakho litshintsha, kwaye alenzi iqela lakho liziphindaphinda. Leyo ngumgangatho we-AI ofanele ukubanjelwa kuwo, kwaye phantse ungaze udibane. Iindleko ezifihlakeleyo zeZikhewu zomxholo Kukho indleko iqela lakho elihlawula yonke imihla engabonakali kwibhajethi yakho ye-AI. Siyibiza ngokuba yirhafu yenkcazo: ixesha kunye nokuphindaphinda okufunekayo ukunika i-AI imvelaphi eyaneleyo yokuvelisa into eluncedo. Ucacisa igama lebhrendi yakho ngaphambi kokuba uyicele ukuba ibhale. Uncamathisela kwimbali yeakhawunti ngaphambi kokuba uyicele ukuba iphande. Uchaza ubume bakho bamaxabiso, indawo okhuphisana nayo, iprofayile yakho yomthengi, phambi kwawo wonke umsebenzi onentsingiselo. Kwaye ngosuku olulandelayo, uyenza kwakhona. Ayifundi ishishini lakho. Iindleko zokwenyani ayizizo iiyure iqela lakho eliphulukene nalo ekuchazeni kwakhona i-AI, lixabiso lethuba: ulwazi nge-AI belunokuvela ukuba ibilazi ishishini lakho ngenene. Irhafu yenkcazo yingxabano yemihla ngemihla. Ingxaki enzima yile ongayiboniyo: kwenzeka ntoni kumongo ngokuhamba kwexesha. Isikhundla sakho sokhuphiswano siyatshintsha. Iprofayile yakho yomthengi efanelekileyo iyatshintsha. Incwadi yakho yokudlala iyahlaziywa. I-AI yakho ayiyazi nayiphi na loo nto. Asikuko ukuba ilibele. Inenkumbulo yencoko. Ayinanxibelelwano nje neshishini elisemva kwayo. Kumaqela e-GTM, oku kujongeka njenge-AI engalunganga ngokuzithemba. Iprojekthi iyatshintsha, iqela lakho liyahlengahlengisa, kodwa i-AI iqhubeka izoba kumxholo wakudala. Iziphumo ziqala ukuvakala. Iingcebiso azisafanelanga iinjongo zakho. Xa i-AI yakho ingaqhagamshelwanga kumfanekiso opheleleyo, ayinakuze iphuhlise ulwazi olupheleleyo noluguquguqukayo olufunekayo ukwenza ixabiso lokwenyani. Ihlala isixhobo. Ayikhe ibe liqabane elithembekileyo. Amaqela oKhulo afuna owawo umxholo Asiyiyo yonke imeko eyenziwe yalingana. Izixhobo zobuqu ze-AI ezifana neChatGPT zakha umxholo wobuqu: izinto ozikhethayo, imbali yakho yencoko, isimbo sakho sonxibelelwano. Izixhobo zeshishini ezifana neGlean zakha umxholo wombutho: amaxwebhu akho, i-wikis, kunye nolwazi lweziko. Kwi-HubSpot, sakha umxholo woHlumo: Izityebi, ezikumgangatho ophezulu, kunye nokuqonda okuchanekileyo kwe-AI kufuneka iqhube iziphumo kuyo yonke intengiso, ukuthengisa, kunye nempumelelo yabathengi. Oku akusiyo ingcamango. Sakha isiseko sokwenyani esiya kuthetha ukuba sobabini siya kubamba kwaye sigcine lo mxholo kubathengi, ngelixa sikwabanika amandla okuzilawula. Sijonga uMxholo woHlumo njengonemilinganiselo emihlanu: Umongo weshishini yiyo yonke into malunga nento oyenzayo, indlela oyenzayoukukhuphisana, kwaye yintoni eyenza ukuba uthenge. Ukuma kwemveliso yakho, ulwahlulo lwakho, ingqiqo yexabiso lakho, ilizwi lebhrendi yakho. Lo ngumxholo owenza i-AI ivakale njengenkampani yakho endaweni yokuba ivakale njengazo zonke ezinye iinkampani. udidi lwakho. Ukuyibamba kufuna okungaphezulu kunokufaka i-brand doc. Ifuna inkqubo eyakha olo lwazi kwaye ilusebenzise ngokuzenzekelayo kuyo yonke intsebenziswano. Umxholo weqela yindlela abantu bakho abasebenza ngayo. Indlela yakho yokuthengisa, iindlela zakho zokufaneleka, iindlela zakho zokunyuka. Ayiyiyo inguqulelo ehlala kumaxwebhu akho okubhobhoza, kodwa inguqulelo oyisebenzisayo ireps yakho. Yile nto eyahlula i-AI elandela iskripthi ukusuka kulowo osebenzisa isigwebo sangempela. Olu hlobo lomxholo aluhlali kuyo nayiphi na intsimi yeCRM. Ihlala kwiirekhodi zokufowuna, amanqaku okuthengisa, kunye neepateni ezibonakalayo kuphela kumawaka onxibelelwano. Umongo wenkqubo yindlela ojonga ngayo ukuqhutywa komsebenzi wakho xa usebenza. Yintoni ebangela i-handoff. Yintoni eyenza isivumelwano sibaluleke kakhulu. Indlela amaphulo akho akhiwe ngayo kwaye yintoni impumelelo ebonakala ngathi nganye. Yiloo nto evumela i-AI ukuba ithathe inyathelo, kungekhona nje ukunika ulwazi. Ukwakha oku kwi-AI kufuna ukuqonda ukuhamba kwakho kokwenyani, hayi nje ukuzichaza, ukuze inkqubo isebenze kuzo kunokuba ibhekisele kuzo. Umxholo wabathengi yimbali eqokelelweyo yobudlelwane bakho. Yintoni ethengwe yiakhawunti nganye, kwakutheni ukuze bayithenge, zithini iinjongo zabo, apho kwenzeke khona ukungqubana, yintoni incoko elandelayo esengqiqweni efanele ibe yiyo. Yile nto eyenza ukuba ukufikelela kubonakale ngathi yincoko endaweni yomnxeba obandayo. Olu lolona didi lunzima ukugcina ngenxa yokuba lutshintsha rhoqo. Ukugcina oku ngoku ngokuzenzekelayo, kuyo yonke indawo yokuchukumisa, yingxaki yeziseko zophuhliso uninzi lwamaqonga awakasonjululwa. Umxholo wothungelwano ngumlinganiselo omnye woMxholo woHlumo ekungekho nkampani nganye inokwakha iyodwa. I-HubSpot isebenza kunye neenkampani ezingaphezu kwe-280,000. Oko kuthetha ukuba sibona iindlela ezibanzi kwindlela amaqela ahamba ngayo kwintengiso, indlela amaphulo aqhuba ngayo, kunye nendlela abathengi abathenga ngayo, kwinqanaba akukho nkampani inokuziphindaphinda yodwa. Obo bulumko budibeneyo buba ngumaleko woMxholo woHlumo olufumanekayo kuyo yonke inkampani eqongeni, ibumba into ecetyiswa yi-AI yakho ngaphambi kokuba uqhube iphulo elinye. Ijongeka njani imibuzo eyiyo Ukuba uvavanya i-AI yeqela lakho, imibuzo eyona nto ibalulekileyo ayikho malunga nemodeli. Iimodeli ziya zithengiswa ngakumbi. Imibuzo efanelekileyo imalunga nomxholo. Ngaba inokubamba kwaye isebenze ngomfanekiso opheleleyo? Ayisiyiyo nje idatha ecwangcisiweyo nengacwangciswanga kwiCRM yakho, kodwa ukuqiqa, isigwebo, kunye nolwazi lweziko oluhlala luhlala ezintloko zabantu. Ngaba umxholo ugcinwa ngokuzenzekelayo? Okanye ngaba iqela lakho kufuneka liyigcine ngoku ngesandla, ukuguqula utyalo-mali lweqonga libe ngumthwalo wokulondoloza? Ngaba yakhelwe ukukhula ngokukodwa? Okanye ngaba ulwazi lwenjongo ngokubanzi eyenzeka ukubandakanya idatha yomthengi? Ngaba iyadibanisa ngokuhamba kwexesha? Okanye ngaba ifuna utyalo-mali rhoqo ukuze uhlale ufanelekile? Phendula "hayi" kuyo nayiphi na kwezi, kwaye i-AI yakho ayisebenzi neshishini lakho, isebenza kuguqulelo lweshishini lakho olungasekhoyo. Olo lugqatso lwe-AI lokwenyani. Iinkampani ezifumana uMxholo woHlumo ngokufanelekileyo azisebenzisi nje i-AI ngcono. Bahamba phambili ngalo lonke ixesha beyisebenzisa.

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