Umjaho We-AI Wangempela Awukona Amamodeli noma Idatha. Imayelana Nokuqukethwe.

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Yonke inkampani engikhuluma nayo njengamanje iyaqiniseka ukuthi inenkinga ye-AI. I-AI yabo ibhala ama-imeyili akekho ophendulayo. Icwaninga ama-akhawunti nezindawo kuholela ithimba lokuthengisa kakade livaliwe ezinyangeni eziyisithupha ezedlule. Izikhathi zokubamba izinombolo zeminwe zokukopisha nokunamathisela phakathi kwamathuluzi zikhiqiza okuqukethwe okuzwakala ncamashi okushicilelwa yilowo nalowo oqhudelana naye. Abaholi batshala imali kuthuluzi ngemva kwethuluzi, baqhube iseshini yokuqeqesha ngemva kweseshini yokuqeqeshwa, futhi basazithola begqolozele embuzweni ofanayo: kungani i-AI empeleni ingasusi inaliti? Nakhu ongakutshelwa. Inkinga akuyona imodeli yakho. Inkinga akuyona idatha yakho. Inkinga umongo: ulwazi oluthile lwebhizinisi lakho, amakhasimende akho kanye nalokho akudingayo njengamanje, nokuthi iqembu lakho lisebenza kanjani ngempela. Kuphinde kube yinkinga enzima kakhulu ukuyixazulula, futhi leyo imboni ephuze ukuyilungisa. Umongo Ingqalasizinda, Hhayi Isici Nanku umehluko engicabanga ukuthi uyalahleka. Idatha yilokho okwenzekile. Umongo unikeza incazelo mayelana nemicimbi yangempela, ukuthi isho ukuthini, kungani ibalulekile, nokuthi yini okufanele yenziwe ngayo. Umongo awusona isici; kuyingqalasizinda edingekayo. I-CRM yakho inerekhodi lokuthi isivumelwano savalwa ezinyangeni eziyishumi nesishiyagalombili ezedlule. Lokho idatha. Okuqukethwe ukwazi ukuthi isivumelwano sivaliwe ngoba umpetha wakho ushintshe izinkampani, intengo bekufanele ilungiswe kathathu ngaphambi kokuthi ifike, futhi lelo khasimende manje selibhekisela kumadili amasha ambalwa ngonyaka futhi liyazonda ukuthintwa ngokuzenzakalela. Umuntu osebenze leyo akhawunti uyakwazi konke lokhu. Cishe ayikho i-AI eyenza, ngoba cishe ayikho inkundla eyakhelwe ukuyithwebula. Lesi igebe. Akuyona igebe lamamodeli. Akusona igebe ledatha. Igebe komongo. Futhi inkinga i-HubSpot eyixazulula nge-Agentic Customer Platform. Lapho u-Yamini ethula Inkundla Yekhasimende Ye-Agenttic ekuqaleni kwalo nyaka, wachaza isisekelo esingaphansi kwayo: indawo eyodwa lapho kuhlala khona yonke idatha yekhasimende lakho nomongo webhizinisi, etholakala eqenjini lakho kanye nabasebenzeli bakho be-AI ngaleso sikhathi abayidingayo. Ingqalasizinda engcono kakhulu ayibonakali. Isebenza ngemuva, ihlala injalo njengoba ibhizinisi lakho lishintsha, futhi alenzi iqembu lakho liziphindaphinde. Leyo yi-AI ejwayelekile okufanele kugcinwe kuyo, futhi cishe ayihlangani. Izindleko Ezifihliwe Zezikhala Zokuqukethwe Kunezindleko iqembu lakho elizikhokha nsuku zonke ezingaveli kubhajethi yakho ye-AI. Sikubiza ngentela yokwaziswa: isikhathi nokuphindaphinda okudingekayo ukuze i-AI ikwazi ukukhiqiza okuthile okuwusizo. Uchaza izwi lomkhiqizo wakho ngaphambi kokuthi ulicele ukuthi libhale. Unamathisela kumlando we-akhawunti ngaphambi kokuthi uwucele ukuthi uwucwaninge. Uchaza ukwakheka kwamanani akho, indawo oqhudelana nayo, iphrofayela yakho yekhasimende, ngaphambi kwawo wonke umsebenzi ophusile. Futhi ngosuku olulandelayo, uyakwenza futhi. Alifundi ibhizinisi lakho. Izindleko zangempela akuwona amahora ithimba lakho eliwalahlekelayo ukuze lazise kabusha i-AI, yizindleko zamathuba: imininingwane i-AI ibingavela uma belazi ibhizinisi lakho. Intela yokwaziswa iwukungqubuzana kwansuku zonke nje. Inkinga enzima yileyo ongayiboni: okwenzeka kumongo ngokuhamba kwesikhathi. Isimo sakho sokuncintisana siyashintsha. Iphrofayili yakho yekhasimende efanelekile iyashintsha. Ibhuku lakho lokudlala liyabuyekezwa. I-AI yakho ayikwazi lokho. Akukhona ukuthi yakhohlwa. Inenkumbulo yengxoxo. Ayinakho ukuxhumana nebhizinisi elingemuva kwayo. Emaqenjini e-GTM, lokhu kubukeka njenge-AI engalungile ngokuzethemba. Iphrojekthi iyashintsha, ithimba lakho liyalungisa, kodwa i-AI ilokhu idweba umongo ophelelwe yisikhathi. Imiphumela iqala ukuzwakala. Izincomo azisahambisani nemigomo yakho. Uma i-AI yakho ingaxhumekile esithombeni esigcwele, ayikwazi ukuthuthukisa ulwazi oluphelele, olunamandla eludingayo ukuze idale inani langempela. Ihlala iyithuluzi. Ayilokothi ibe umlingani weqembu othembekile. Amaqembu Okukhula Adinga Owawo Umongo Akuwona wonke umongo owenziwe walingana. Amathuluzi e-AI yomuntu siqu njenge-ChatGPT akha umongo womuntu siqu: okuncamelayo, umlando wakho wengxoxo, isitayela sakho sokuxhumana. Amathuluzi ebhizinisi afana ne-Glean akha umongo wenhlangano: amadokhumenti akho, ama-wikis, nolwazi lwesikhungo. Kwa-HubSpot, sakha Umongo Wokukhula: I-AI ecebile, yekhwalithi ephezulu, kanye nenembile idinga ukushayela imiphumela kukho konke ukumaketha, ukuthengisa, kanye nempumelelo yamakhasimende. Lokhu akuwona umqondo. Sakha ingqalasizinda yangempela okuzosho ukuthi sobabili sizothwebula futhi sigcine lo mongo kumakhasimende, kuyilapho siwanika ikhono lokuzilawula. Sibuka i-Growth Context njengenobukhulu obuhlanu: Umongo webhizinisi uyikho konke okwenzayo, ukuthi wenza kanjanincintisana, nokuthi yini ekwenza ufaneleke ukuthenga. Ukuma komkhiqizo wakho, ukwahlukanisa kwakho, isisekelo samanani akho, izwi lomkhiqizo wakho. Lona umongo owenza i-AI izwakale njengenkampani yakho esikhundleni sokuzwakala njengazo zonke ezinye izinkampani. isigaba sakho. Ukuyithwebula kudinga okungaphezu kokulayisha idokhumenti yomkhiqizo. Idinga isistimu eyakha lolo lwazi futhi ilusebenzise ngokuzenzakalelayo kukho konke ukuxhumana. Umongo weqembu yindlela abantu bakho abasebenza ngayo. Indlela yakho yokuthengisa, indlela yakho yokufaneleka, izindlela zakho zokukhuphuka. Akuyona inguqulo ehlala kumadokhumenti akho okugibela, kodwa inguqulo abameleli bakho abahamba phambili abayisebenzisayo. Yilokhu okuhlukanisa i-AI elandela umbhalo kulowo osebenzisa ukwahlulela kwangempela. Lolu hlobo lomongo aluhlali kunoma iyiphi inkambu ye-CRM. Ihlala ekurekhodweni kwekholi, amanothi edili, nasemaphethini abonakala kuphela ezinkulungwaneni zokusebenzelana. Umongo wenqubo yindlela ukugeleza komsebenzi wakho okubukeka ngayo ekusebenzeni. Yini edala i-handoff. Yini eyenza isivumelwano sibe seqhulwini. Yakhiwe kanjani imikhankaso yakho nokuthi ibukeka kanjani impumelelo kulowo nalowo. Yilokhu okuvumela i-AI ukuthi ithathe isinyathelo, hhayi nje ukunikeza ulwazi. Ukwakha lokhu ku-AI kudinga ukuqonda ukugeleza komsebenzi kwakho kwangempela, hhayi nje ukukuchaza, ukuze uhlelo lusebenze kukho kunokubhekisela kukho. Okuqukethwe kwekhasimende kuwumlando oqoqiwe wobudlelwano bakho. Lokho i-akhawunti ngayinye ekuthengile, kungani beyithengile, iyini imigomo yabo, lapho kwenzeke khona ukungqubuzana, ukuthi iyiphi ingxoxo elandelayo enengqondo okufanele ibe yiyo. Yilokhu okwenza ukuxhumana kuzwakale njengengxoxo esikhundleni socingo olubandayo. Lesi yisigaba okunzima ukusinakekela ngoba sishintsha njalo. Ukugcina lokhu kwamanje ngokuzenzakalela, kuzo zonke izindawo zokuthinta, inkinga yengqalasizinda iningi lamapulatifomu engakaxazululwa. Umongo wenethiwekhi uwubukhulu obubodwa Bomongo Wokukhula okungekho inkampani eyodwa engayakha iyodwa. I-HubSpot isebenza nezinkampani ezingaphezu kuka-280,000. Lokho kusho ukuthi sibona amathrendi abanzi endleleni amaqembu aya ngayo emakethe, indlela imikhankaso esebenza ngayo, nendlela amakhasimende athenga ngayo, ngokwesilinganiso akukho nkampani ngayinye engakwazi ukuziphindaphinda iyodwa. Lobo buhlakani obuqoqiwe buba ungqimba Lokuqukethwe Kokukhula okutholakala kuzo zonke izinkampani eziseplatifomu, kulolonge lokho okutuswa yi-AI yakho ngaphambi kokuba uqalise umkhankaso owodwa. Ibukeka kanjani Imibuzo Elungile Uma uhlola i-AI yeqembu lakho, imibuzo ebalulekile ayimayelana nemodeli. Amamodeli aya ngokuya ethengiswa. Imibuzo efanele imayelana nomxholo. Ingabe ingathwebula futhi yenze ngesithombe esigcwele? Hhayi nje idatha ehlelekile nengahlelekile ku-CRM yakho, kodwa ukucabanga, ukwahlulela, nolwazi lwesikhungo oluvame ukuhlala emakhanda abantu. Ingabe umongo ugcinwa ngokuzenzakalelayo? Noma ingabe ithimba lakho kufanele liyigcine ingeyamanje ngesandla, liguqule ukutshalwa kwezimali kwenkundla kube umthwalo wokunakekela? Ingabe yakhelwe ukukhula ngokukhethekile? Noma ingabe ungqimba lolwazi lwenjongo evamile eyenzeka ukuze lufake idatha yekhasimende? Ingabe ihlanganisa ngokuhamba kwesikhathi? Noma ingabe idinga ukutshalwa kabusha njalo ukuze ihlale ibalulekile? Phendula ngokuthi “cha” kunoma yikuphi kwalokhu, futhi i-AI yakho ayisebenzi nebhizinisi lakho, isebenza ngenguqulo yebhizinisi lakho engasekho. Lowo umjaho we-AI wangempela. Izinkampani ezithola i-Growth Context ilungile azivele zisebenzise i-AI kangcono. Bahamba phambili njalo uma beyisebenzisa.

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