N bɛ kuma sosiyete o sosiyete fɛ sisan, o dalen b’a la ko AI gɛlɛya b’u la. U ka AI bɛ email sɛbɛn mɔgɔ si tɛ jaabi di. A bɛ ɲinini kɛ jatew ni surfaces ɲɛminɛ feerelikɛlaw ka kulu datugulen kaban a kalo wɔɔrɔ ye nin ye. Boloci-yɔrɔ minnu bɛ Kɛ ni kopi ni nɔrɔli ye baarakɛminɛnw ni ɲɔgɔn cɛ, olu bɛ kɔnɔkow Bɔ minnu mankan bɛ i n’a fɔ ɲɔgɔndankɛla bɛɛ bɛ min Bɔ tigitigi. Kuntigiw bɛ wari bila baarakɛminɛn kɔfɛ baarakɛminɛn, ka boli degeliw kɔfɛ degeliw kɔfɛ, ka sɔrɔ k’u yɛrɛ sɔrɔ hali bi k’u ɲɛ jɔlen to ɲininkali kelen in na : mun na AI tɛ pikirijikɛlan lamaga tiɲɛ na ? Min t’a Fɔ i ye, o filɛ nin ye. Gɛlɛya tɛ i ka misali ye. Gɛlɛya tɛ i ka dataw ye. Gɛlɛya ye sigida ye : i ka jago dɔnniya kɛrɛnkɛrɛnnen, i ka kiliyanw ani u mago bɛ fɛn minnu na sisan, ani i ka jɛkulu bɛ baara kɛ cogo min na tiɲɛ na. O fana ye gɛlɛya ye min ɲɛnabɔli ka gɛlɛn kosɛbɛ, wa izini in ye min ɲɛnabɔ dɔɔnin dɔɔnin. Contexte ye Infrastructure ye, a tɛ Feature ye Danfara min bɛ n hakili la, o bɛ ka tunun, o filɛ nin ye. Data ye min Kɛ. Ko kɛlenw kɔnɔkow bɛ kɔrɔ di ko kɛlen lakikaw lamini na, u kɔrɔ ye min ye, mun na u nafa ka bon, ani u ka kan ka min kɛ o la. Contexte tɛ fɛn ye min bɛ se ka kɛ; o ye fɛnsɔrɔsiraw wajibiyalenw ye. I ka CRM ye sɛbɛn dɔ sɔrɔ min b’a jira ko bɛnkan dɔ dafara a kalo tan ni segin ye nin ye. O ye data ye. Contexte ye k’a dɔn ko bɛnkan dafara bawo i ka champion ye sosiyetew caman cili, sɔngɔko tun ka kan ka ladilan siɲɛ saba sanni a ka jigin, wa o kiliyan bɛ sisan bɛnkan kura caman ɲɛsin san kɔnɔ ani a bɛ a koniya ka kuma otomatiki fɛ. Hadamaden min ye o jatebɔ baara kɛ, o b’o bɛɛ dɔn. AI si tɛ se ka kɛ, bawo a bɛ se ka fɔ ko plateforme si ma jɔ walasa k’a minɛ. Nin ye danfara ye. A tɛ modeli gap ye. A tɛ data gap ye. Contexte gap (yɔrɔ jɛlen dɔ). Wa o ye gɛlɛya ye HubSpot bɛ ka min ɲɛnabɔ ni Agent Customer Platform ye. Tuma min na Yamini y’an ka Agent Customer Platform jira ɲinan san daminɛ na, a ye a jukɔrɔ jusigilan ɲɛfɔ : yɔrɔ kelen min na i ka kiliyanw ka kunnafoniw bɛɛ n’u ka jago siratigɛ bɛ balo, min bɛ sɔrɔ i ka kulu n’i ka AI cidenw bolo waati min na u mago bɛ a la. Infrastructure (fɛnɲɛnɛma) min ka fisa ni tɔw bɛɛ ye, o tɛ ye. A bɛ boli kɔfɛ, a bɛ to waati la ni i ka jago bɛ Changé, wa a tɛ kɛ sababu ye i ka kulu ka segin u yɛrɛ kan. O de ye sariya ye AI ka kan ka minɛ min na, wa a bɛ se ka fɔ ko a tɛ bɛn abada. Contexte gaps ka musaka dogolenw Musaka dɔ bɛ yen i ka kulu bɛ min sara don o don, o tɛ jira i ka AI baarakɛnafolo la. An b’a wele ko briefing tax : waati ni seginkanni min ka kan ka kɛ walasa ka AI ka kɔkanko caman di walasa ka fɛn nafama dɔ bɔ. I b’i ka marka kan ɲɛfɔ sani i k’a ɲini a fɛ a ka sɛbɛnni kɛ. I bɛ jatebɔ tariku nɔrɔ a la sanni i k’a ɲini a fɛ a ka ɲinini kɛ. I b’i ka sɔngɔko sigicogo ɲɛfɔ, i ka ɲɔgɔndan kɛcogo, i ka kiliyanw ka ɲɛfɔli, ka kɔn baara kɔrɔ bɛɛ ɲɛ. Wa o dugujɛ, i b’o kɛ tugun. A tɛ i ka jago dege. Musaka lakika tɛ lɛrɛ minnu na i ka kulu bɛ bɔnɛ minnu na AI kunnafoni seginni na, o ye sababu musaka ye : hakilina minnu AI tun bɛ se ka bɔ kɛnɛ kan n’a tun b’i ka jago dɔn tiɲɛ na. Briefing tax ye don o don ɲɔgɔndan dɔrɔn de ye. Gɛlɛya min ka gɛlɛn, o ye i t’a ye: min bɛ kɛ contexte (kɔnɔna) la waati tɛmɛnen kɔfɛ. I ka ɲɔgɔndan jɔyɔrɔ bɛ Changé. I ka kiliyan ɲumanw ka ɲɛfɔli bɛ wuli. I ka tulonkɛ gafe bɛ fɛn kura sɔrɔ. Aw ka AI tɛ o si dɔn. A tɛ ko a ɲinɛna a kɔ. A hakili bɛ baro la. A ni jago min bɛ a kɔfɛ, o tɛ jɛ dɔrɔn. GTM ekipuw fɛ, nin bɛ i n’a fɔ AI min ye dannayako jugu ye. Porozɛ dɔ bɛ Changé, i ka kulu bɛ ladilan, nka AI bɛ to ka baara kɛ ni contexte kɔrɔlenw ye. Bɔli bɛ daminɛ ka mankan bɔ. Ladilikanw tɛ bɛn i ka laɲiniw ma tugun. Ni i ka AI ma siri ja dafalen na, a tɛ se ka dɔnniya dafalen ni fangama sɔrɔ abada, a mago bɛ min na walasa ka nafa lakika da. A bɛ to baarakɛminɛn ye. A tɛ kɛ abada ekipu mɔgɔ ye min bɛ se ka da a la. Bonya jɛkuluw mago bɛ u yɛrɛ ka sigida la Contexte bɛɛ ma dabɔ cogo kelen na. Mɔgɔ yɛrɛ ka AI baarakɛminɛnw i n’a fɔ ChatGPT bɛ ka mɔgɔ yɛrɛ ka sigida jɔ: i diyanyekow, i ka baro tariku, i ka kumaɲɔgɔnya kɛcogo. Baarakɛminɛnw i n’a fɔ Glean bɛ ka jɛkulu sigicogo jɔ: i ka sɛbɛnw, wikiw, ani sigida dɔnniya. HubSpot la, an bɛ ka bonya siratigɛ jɔ: AI ka kan ka faamuyali nafama, min ka ɲi, ani min tigitigi ka kan ka sɔrɔ walasa ka sɔrɔw bila senkan feereli, feereli, ani kiliyanw ka ɲɛtaa bɛɛ kɔnɔ. Nin tε hakilina ye. An bɛ ka fɛnsɔrɔsiraw lakikaw jɔ minnu bɛna kɛ sababu ye an fila bɛɛ bɛna nin sigida in minɛ ani k’a mara kiliyanw ye, ka sɔrɔ ka se fana di u ma u yɛrɛ ka se ka u yɛrɛ ɲɛnabɔ. An bɛ Growth Context jate iko a fan duuru bɛ a la: Jago siratigɛ ye fɛn bɛɛ ye i bɛ min kɛ, i bɛ min kɛɲɔgɔndan kɛ, ani min b’a to i ka kan ka sanni kɛ. I ka fɛn dilannenw jɔyɔrɔfalen, i ka danfara, i ka sɔngɔko dalilu, i ka marka kan. Nin ye contexte ye min b’a to AI mankan bɛ i n’a fɔ i ka sosiyete sanni a ka fɔ i n’a fɔ sosiyete tɔw bɛɛ. aw ka kulu kɔnɔ. A minɛni bɛ fɛn caman wajibiya ka tɛmɛ brand doc (brande doc) bilali kan. A bɛ sigida dɔ de wajibiya min bɛ o dɔnniya in labɛn ani k’a waleya a yɛrɛma jɛɲɔgɔnya bɛɛ kɔnɔ. Ekipu kɔnɔko ye i ka mɔgɔw bɛ baara kɛ cogo min na tiɲɛ na. I ka feereli kɛcogo, i ka seko ni dɔnko sariyaw, i ka sɛgɛsɛgɛli siraw. A tɛ version ye min bɛ balo i ka onboarding sɛbɛnw kɔnɔ, nka version min bɛ i ka reps ɲumanw baara tiɲɛ na. O de bɛ AI min bɛ tugu sɛbɛnni dɔ kɔ, o ni min bɛ kiritigɛ lakika kɛ, o faranfasi. Nin ko sugu in tɛ ɲɛnamaya CRM foro si la. A bɛ balo weleli sɛbɛnniw kɔnɔ, bɛnkansɛbɛnw kɔnɔ, ani misali minnu bɛ ye dɔrɔn jɛɲɔgɔnya ba caman kɔnɔ. Taabolodacogo ye i ka baarakɛcogo ye min bɛ kɛ waleyali la. Fɛn min bɛ bololabaara daminɛ. Fɛn min bɛ bɛnkan kɛ fɔlɔfɔlɔba ye. Aw ka kanpaɲiw bɛ jɔ cogo min na ani ɲɛtaa bɛ cogo min na u kelen-kelen bɛɛ la. O de b’a to AI bɛ se ka fɛɛrɛ tigɛ, a tɛ kunnafoni dɔrɔn di. O jɔli ka Kɛ AI ye, o bɛ i ka baarakɛcogo lakikaw faamuyali de wajibiya, i kana u ɲɛfɔ dɔrɔn, walasa sistɛmu ka se ka wale kɛ u kan sanni ka u ɲɛsin u ma. Kunnafoni minnu bɛ sɔrɔ kiliyanw fɛ, olu ye i ka jɛɲɔgɔnyaw tariku dalajɛlen ye. Jatebɔsɛbɛn kelen-kelen bɛɛ ye min san, mun na u y’a san, u ka laɲini ye mun ye, sɔsɔli kɛra yɔrɔ min na, baro nata min bɛ bɛn hakili ma, o ka kan ka kɛ mun ye. O de b’a to mɔgɔw laseli bɛ kɛ i n’a fɔ baro sanni ka kɛ weleli nɛnɛman ye. Nin ye kulu ye min marali ka gɛlɛn kosɛbɛ bawo a bɛ Changé tuma bɛɛ. O waati in marali otomatiki la, touchpoint bɛɛ la, o ye infrastructure gɛlɛya ye min ma ɲɛnabɔ plateforme fanba fɛ. Réseau contexte ye Growth Context fan kelen ye, baarakɛda kelen-kelen si tɛ se ka min jɔ a kelen na. HubSpot bɛ baara kɛ ni tɔn 280.000 ni kɔ ye. O kɔrɔ ye ko an bɛ fɛn caman ye ekipuw bɛ taa sugu la cogo min na, kanpaɲiw bɛ kɛ cogo min na, ani kiliyanw bɛ sanni kɛ cogo min na, hakɛ min na, baarakɛda kelen si tun tɛ se ka o ladege a yɛrɛ ma. O hakili jɛlen bɛ kɛ Bonya-ko-yɔrɔ-yɔrɔ ye min bɛ sɔrɔ tɔn bɛɛ bolo kɛnɛ kan, k’i ka AI bɛ min laadi sanni i ka kanpaɲi kelen kɛ. Ɲininkali ɲumanw bɛ cogo min na N’i bɛ AI jateminɛ i ka kulu ye, ɲininkali minnu nafa ka bon tiɲɛ na, olu tɛ modɛli ko ye. Modeliw bɛ ka kɛ jagofɛnw ye ka taa a fɛ. Ɲininkali ɲumanw bɛ kuma kɔnɔkow kan. Yala a bɛ se ka ja dafalen minɛ ani ka wale kɛ a kan wa? Donanw dɔrɔn tɛ minnu sigilen don ani minnu ma labɛn i ka CRM kɔnɔ, nka hakilina, kiritigɛ, ani sigida dɔnniya minnu bɛ balo mɔgɔw kun na cogoya la. Yala kumasen kɔnɔkow bɛ mara a yɛrɛma wa? Walima yala i ka kulu ka kan k’a to a ka kɛ waati la bolo la, ka plateforme wari bilali wuli ka kɛ ladonni doni ye wa? Yala a jɔra bonya kama kɛrɛnkɛrɛnnenya la wa? Walima a ye dɔnniya-yɔrɔ ye min bɛ kɛ fɛn bɛɛ ye, min bɛ kɛ ka kiliyanw ka kunnafoni dɔw don a kɔnɔ wa? Yala a bɛ juguya waati tɛmɛnen kɔfɛ wa? Walima yala a bɛ wari bila kokura tuma bɛɛ walasa ka to a nɔ na wa? Jaabi “ayi” ninnu dɔ la kelen na, n’i ka AI tɛ baara kɛ n’i ka jago ye, a bɛ baara kɛ i ka jago suguya dɔ kan min tɛ yen tugun. O de ye AI boli yɛrɛyɛrɛ ye. Baarakɛda minnu bɛ Growth Context sɔrɔ ka ɲɛ, olu tɛ baara kɛ ni AI dɔrɔn ye ka ɲɛ. U bɛ taa ɲɛ ka taa a fɛ tuma o tuma n’u bɛ baara kɛ n’a ye.

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