Qhov tiag AI haiv neeg tsis yog hais txog cov qauv lossis cov ntaub ntawv. Nws Hais Txog Cov Ntsiab Lus.

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Txhua lub tuam txhab kuv tham nrog tam sim no ntseeg tau tias lawv muaj teeb meem AI. Lawv AI sau emails tsis muaj leej twg teb rau. Nws tshawb fawb cov nyiaj thiab qhov chaw ua rau cov neeg muag khoom tau kaw rau lub hlis dhau los. Finger-numbing zaug luam thiab pasting ntawm cov cuab yeej tsim cov ntsiab lus uas zoo ib yam li txhua tus neeg sib tw tau tshaj tawm. Cov thawj coj tau nqis peev rau hauv cov cuab yeej tom qab lub cuab yeej, khiav kev cob qhia tom qab kev cob qhia, thiab tseem pom lawv tus kheej ntsia tib lo lus nug: yog vim li cas AI tsis txav lub koob? Nov yog qhov koj tsis tau hais. Qhov teeb meem tsis yog koj tus qauv. Qhov teeb meem tsis yog koj cov ntaub ntawv. Qhov teeb meem yog cov ntsiab lus: kev paub tshwj xeeb ntawm koj lub lag luam, koj cov neeg siv khoom thiab lawv xav tau dab tsi tam sim no, thiab koj pab neeg ua haujlwm li cas. Nws kuj yog qhov teeb meem nyuaj tshaj plaws los daws, thiab qhov kev lag luam tau qeeb tshaj plaws los daws. Cov ntsiab lus yog Infrastructure, Tsis yog Feature Ntawm no yog qhov sib txawv uas kuv xav tias poob lawm. Cov ntaub ntawv yog qhov tshwm sim. Cov ntsiab lus muab lub ntsiab lus ntawm cov xwm txheej tiag tiag, lawv txhais li cas, vim li cas lawv tseem ceeb, thiab yuav ua li cas txog nws. Cov ntsiab lus tsis yog qhov tshwj xeeb; nws yog tsim nyog infrastructure. Koj CRM muaj cov ntaub ntawv uas tau kaw kaum yim lub hlis dhau los. Qhov ntawd yog cov ntaub ntawv. Cov ntsiab lus yog paub txog qhov kev txiav txim kaw vim tias koj tus yeej tau hloov cov tuam txhab, tus nqi yuav tsum tau hloov peb zaug ua ntej nws tsaws, thiab cov neeg siv khoom tam sim no hais txog ntau qhov kev cog lus tshiab hauv ib xyoos thiab ntxub kev tiv tauj los ntawm automation. Ib tug neeg uas ua haujlwm tus account paub txhua yam no. Yuav luag tsis muaj AI ua, vim yuav luag tsis muaj lub platform tsim los ntes nws. Qhov no yog qhov sib txawv. Tsis yog qauv qhov sib txawv. Tsis yog qhov sib txawv ntawm cov ntaub ntawv. Lub ntsiab lus sib txawv. Thiab nws yog qhov teeb meem HubSpot daws nrog Agentic Customer Platform. Thaum Yamini tau qhia txog peb lub Agentic Customer Platform ua ntej lub xyoo no, nws tau piav qhia lub hauv paus hauv qab nws: ib qho chaw uas tag nrho koj cov ntaub ntawv cov neeg siv khoom thiab cov ntsiab lus kev lag luam nyob, muaj rau koj pab neeg thiab koj cov neeg sawv cev AI thaum lawv xav tau. Qhov zoo tshaj plaws infrastructure yog tsis pom. Nws khiav hauv keeb kwm yav dhau, nyob twj ywm tam sim no raws li koj qhov kev lag luam hloov pauv, thiab tsis ua rau koj pab neeg rov ua dua lawv tus kheej. Qhov ntawd yog tus qauv AI yuav tsum tau tuav rau, thiab yuav luag tsis tau ntsib. Tus nqi zais ntawm cov ntsiab lus sib txawv Muaj tus nqi koj pab neeg them txhua hnub uas tsis tshwm sim hauv koj cov peev nyiaj AI. Peb hu nws cov lus qhia luv luv: lub sijhawm thiab rov hais dua yuav tsum tau muab AI txaus keeb kwm yav dhau los tsim cov khoom muaj txiaj ntsig. Koj piav koj lub suab npe ua ntej koj hais kom nws sau. Koj muab tso rau hauv tus account keeb kwm ua ntej koj nug nws los tshawb fawb. Koj piav qhia koj tus nqi qauv, koj cov neeg sib tw toj roob hauv pes, koj cov neeg siv khoom profile, ua ntej txhua txoj haujlwm tseem ceeb. Thiab hnub tom qab, koj ua nws dua. Nws tsis kawm koj txoj kev lag luam. Tus nqi tiag tiag tsis yog lub sijhawm koj pab neeg poob rau rov hais dua AI, nws yog tus nqi them nqi: kev nkag siab AI tuaj yeem tshwm sim yog tias nws paub koj txoj kev lag luam. Cov luv nqi se tsuas yog kev sib txhuam txhua hnub. Qhov teeb meem nyuaj dua yog qhov koj tsis pom: dab tsi tshwm sim rau cov ntsiab lus dhau sijhawm. Koj qhov chaw sib tw hloov pauv. Koj cov neeg siv khoom zoo tshaj plaws profile hloov pauv. Koj phau ntawv ua si tau hloov kho tshiab. Koj AI tsis paub txog qhov ntawd. Nws tsis yog tias nws tsis nco qab. Nws muaj kev nco txog kev sib tham. Nws tsuas yog tsis muaj kev cuam tshuam rau kev lag luam tom qab nws. Rau cov pab pawg GTM, qhov no zoo li AI uas ntseeg siab tsis ncaj ncees lawm. Ib txoj haujlwm hloov pauv, koj pab neeg hloov kho, tab sis AI txuas ntxiv kos duab rau cov ntsiab lus qub. Outputs pib suab tawm. Cov lus qhia tsis haum koj lub hom phiaj lawm. Thaum koj AI tsis txuas nrog daim duab tag nrho, nws tsis tuaj yeem txhim kho qhov ua tiav, kev paub zoo nws xav tau los tsim tus nqi tiag. Nws nyob twj ywm. Nws yeej tsis dhau los ua ib pab neeg ntseeg siab. Pab Pawg Loj hlob xav tau lawv tus kheej cov ntsiab lus Tsis yog txhua lub ntsiab lus tsim muaj sib npaug. Cov cuab yeej AI tus kheej zoo li ChatGPT tab tom tsim cov ntsiab lus ntawm tus kheej: koj nyiam, koj keeb kwm sib tham, koj qhov kev sib txuas lus. Cov cuab yeej ua lag luam zoo li Glean yog tsim cov ntsiab lus hauv lub koom haum: koj cov ntaub ntawv, wikis, thiab kev paub hauv tsev. Ntawm HubSpot, peb tab tom tsim Cov Ntsiab Lus Loj Hlob: Cov nplua nuj, muaj txiaj ntsig zoo, thiab nkag siab meej AI xav tau los txhawb cov txiaj ntsig thoob plaws kev lag luam, kev muag khoom, thiab cov neeg siv khoom zoo. Qhov no tsis yog lub tswvyim. Peb tab tom tsim cov vaj tse tiag tiag uas yuav txhais tau tias peb yuav ntes thiab tswj cov ntsiab lus no rau cov neeg siv khoom, thaum tseem muab lawv lub peev xwm los tswj tus kheej. Peb saib Growth Context muaj tsib qhov loj: Kev lag luam ntsiab lus yog txhua yam hais txog qhov koj ua, koj li cassib tw, thiab dab tsi ua rau koj tsim nyog yuav. Koj cov khoom muag, koj qhov sib txawv, koj tus nqi tsim nyog, koj lub suab npe. Qhov no yog cov ntsiab lus uas ua rau AI suab zoo li koj lub tuam txhab tsis yog suab zoo li txhua lub tuam txhab. koj qeb. Capturing nws yuav tsum tau ntau tshaj uploading ib hom doc. Nws yuav tsum muaj lub kaw lus uas tsim cov kev paub thiab siv nws tuaj yeem hla txhua qhov kev sib cuam tshuam. Pab neeg cov ntsiab lus yog li cas koj cov neeg ua haujlwm tiag tiag. Koj txoj kev muag khoom, koj cov qauv tsim nyog, koj txoj kev nce qib. Tsis yog lub version uas nyob hauv koj cov ntaub ntawv onboarding, tab sis cov version koj tus reps zoo tshaj siv tau. Qhov no yog qhov sib cais AI uas ua raws li tsab ntawv los ntawm ib qho uas siv kev txiav txim siab tiag tiag. Cov ntsiab lus zoo li no tsis nyob hauv ib qho chaw CRM. Nws nyob hauv kev hu xov tooj kaw, sau ntawv, thiab cov qauv tsuas yog pom thoob plaws ntau txhiab kev sib cuam tshuam. Cov ntsiab lus ntawm txheej txheem yog qhov koj cov haujlwm ua haujlwm zoo li hauv kev xyaum. Yuav ua li cas ua rau ib tug handoff. Dab tsi ua rau muaj qhov tseem ceeb tshaj plaws. Yuav ua li cas koj cov phiaj xwm tau tsim thiab ua tiav zoo li cas rau txhua tus. Qhov no yog qhov tso cai rau AI ua haujlwm, tsis yog muab cov ntaub ntawv xwb. Tsim qhov no rau hauv AI xav kom nkag siab txog koj qhov kev ua haujlwm tiag tiag, tsis yog piav qhia lawv xwb, yog li lub kaw lus tuaj yeem ua rau lawv tsis yog siv lawv. Cov ntsiab lus ntawm cov neeg siv khoom yog cov keeb kwm ntawm koj cov kev sib raug zoo. Dab tsi txhua tus account tau yuav, vim li cas lawv yuav nws, lawv lub hom phiaj yog dab tsi, qhov kev sib txhuam tau tshwm sim, qhov kev sib tham tom ntej yuav tsum yog dab tsi. Qhov no yog qhov ua rau kev nthuav qhia zoo li kev sib tham tsis yog kev hu txias. Qhov no yog qeb nyuaj tshaj plaws los tswj hwm vim nws hloov pauv tas li. Ua kom qhov tam sim no cia li, hla txhua qhov kev sib tham, yog qhov teeb meem hauv kev tsim kho feem ntau cov platforms tsis tau daws. Network ntsiab lus yog ib qhov loj me me ntawm Kev Loj Hlob uas tsis muaj ib lub tuam txhab tuaj yeem tsim ib leeg. HubSpot ua haujlwm nrog ntau dua 280,000 tuam txhab. Qhov ntawd txhais tau hais tias peb pom cov ncauj lus dav hauv yuav ua li cas pab pawg mus rau kev ua lag luam, kev sib tw ua haujlwm li cas, thiab cov neeg siv khoom yuav li cas, ntawm qhov ntsuas tsis muaj ib lub tuam txhab tuaj yeem rov ua dua ntawm nws tus kheej. Cov kev txawj ntse sib sau ua ke dhau los ua ib txheej ntawm Kev Loj Hlob Cov ntsiab lus muaj rau txhua lub tuam txhab ntawm lub platform, ua raws li koj qhov AI pom zoo ua ntej koj tau ua ib qho kev sib tw. Cov Lus Nug Zoo Li Cas Yog tias koj tab tom ntsuas AI rau koj pab neeg, cov lus nug uas tseem ceeb tsis yog hais txog tus qauv. Cov qauv yog nce commoditized. Cov lus nug zoo yog hais txog cov ntsiab lus. Nws puas tuaj yeem ntes thiab ua rau ntawm daim duab tag nrho? Tsis yog cov ntaub ntawv tsim thiab tsis tsim nyog hauv koj CRM, tab sis qhov laj thawj, kev txiav txim siab, thiab kev paub hauv tsev uas feem ntau nyob hauv tib neeg lub taub hau. Puas yog cov ntsiab lus khaws cia cia? Lossis puas yog koj pab neeg yuav tsum khaws nws tam sim no manually, tig lub peev txheej rau hauv lub nra hnyav? Puas yog tsim rau kev loj hlob tshwj xeeb? Los yog nws yog txheej txheej kev paub dav dav uas tshwm sim los suav nrog qee cov ntaub ntawv cov neeg siv khoom? Nws puas sib xyaw nrog lub sijhawm? Los yog nws yuav tsum tau rov ua lag luam tas li kom nyob twj ywm? Teb "tsis yog" rau ib qho ntawm cov no, thiab koj AI tsis ua haujlwm nrog koj lub lag luam, nws ua haujlwm ntawm koj lub lag luam uas tsis muaj lawm. Qhov ntawd yog qhov kev sib tw AI tiag tiag. Cov tuam txhab uas tau txais Kev Loj Hlob Txoj Cai tsis yog siv AI zoo dua. Lawv tau ntxiv ua ntej txhua zaus lawv siv nws.

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