Isiganwa ryukuri rya AI ntabwo rireba Model cyangwa Data. Byerekeranye na Context.

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Isosiyete yose mvugana nonaha yemeza ko ifite ikibazo cya AI. AI yabo yandika imeri ntanumwe wasubiza. Ikora ubushakashatsi kuri konti no hejuru iyobora itsinda ryabacuruzi rimaze gufungwa hashize amezi atandatu. Urutoki-gutitira urutoki kwigana no gukata hagati yibikoresho bitanga ibintu bisa neza nibyo buri munywanyi atangaza. Abayobozi bashora mubikoresho nyuma yigikoresho, bayobora imyitozo nyuma yimyitozo, kandi ugasanga bareba ikibazo kimwe: kuki AI itimura inshinge? Dore ibyo utabwiwe. Ikibazo ntabwo ari icyitegererezo cyawe. Ikibazo ntabwo ari amakuru yawe. Ikibazo ni imiterere: ubumenyi bwihariye bwubucuruzi bwawe, abakiriya bawe nicyo bakeneye ubungubu, nuburyo ikipe yawe ikora. Nibibazo kandi bigoye gukemura, kandi ninganda zatinze gukemura. Imirongo ni Ibikorwa Remezo, Ntabwo ari Ibiranga Dore itandukaniro nibaza ko ririmo gutakara. Amakuru niko byagenze. Imirongo itanga ibisobanuro hafi yibyabaye, icyo bivuze, impamvu bifite akamaro, nicyo gukora kubijyanye. Imirongo ntabwo ari ikintu; ni ibikorwa remezo. CRM yawe ifite inyandiko ivuga ko amasezerano yarangiye amezi cumi n'umunani ashize. Ayo ni amakuru. Context ni ukumenya amasezerano yarangiye kubera ko nyampinga wawe yahinduye ibigo, ibiciro byagombaga guhinduka inshuro eshatu mbere yuko bigwa, kandi uwo mukiriya ubu avuga amasezerano mashya mumwaka kandi akanga kuvugana na automatike. Umuntu wakoze iyo konti azi ibi byose. Hafi ya nta AI ikora, kuko hafi ntamahuriro yubatswe kugirango ayifate. Iki nicyo cyuho. Ntabwo ari icyitegererezo. Ntabwo ari icyuho cyamakuru. Ikinyuranyo. Kandi nikibazo HubSpot ikemura hamwe na Agentic Customer Platform. Igihe Yamini yatangizaga porogaramu yacu ya Agentic Customer Platform mu ntangiriro zuyu mwaka, yasobanuye umusingi munsi yacyo: ahantu hamwe amakuru yawe yose yabakiriya bawe hamwe nubucuruzi bwawe butuye, kuboneka kumurwi wawe hamwe nabakozi bawe ba AI mugihe babikeneye. Ibikorwa remezo byiza ntibigaragara. Ikora inyuma, igumaho nkuko ubucuruzi bwawe buhinduka, kandi ntibituma ikipe yawe yisubiramo. Nibisanzwe AI igomba gufatwa, kandi hafi ya yose ntabwo ihura. Igiciro Cyihishe Cyuzuye Hano hari ikiguzi ikipe yawe yishyura burimunsi itagaragara muri bije yawe ya AI. Tuyita umusoro wo gutanga amakuru: igihe no gusubiramo bisabwa kugirango utange AI ihagije kugirango itange ikintu cyingirakamaro. Urasobanura ijwi ryawe mbere yuko ubisaba kwandika. Wanditse mumateka ya konte mbere yuko ubisaba ubushakashatsi. Urasobanura imiterere y'ibiciro, imiterere yabanywanyi bawe, imiterere yumukiriya wawe, mbere yumurimo wose ufite akamaro. Bukeye, urongera. Ntabwo yiga ibikorwa byawe. Igiciro nyacyo ntabwo amasaha ikipe yawe yatakaje kugirango yongere amenyeshe AI, nigiciro cyamahirwe: ubushishozi AI bwashoboraga kugaragara niba koko izi ubucuruzi bwawe. Umusoro wo gutanga amakuru ni uguterana burimunsi. Ikibazo gikomeye nicyo utabona: ibiba kuri contexte mugihe runaka. Guhindura imyanya yawe. Umwirondoro wawe mwiza wabakiriya urahinduka. Igitabo cyawe cyo gukinisha kiravugururwa. AI yawe ntacyo izi. Ntabwo yibagiwe. Ifite kwibuka ikiganiro. Gusa ntaho ihuriye nubucuruzi bwihishe inyuma. Ku makipe ya GTM, ibi bisa na AI yibeshye neza. Umushinga urahinduka, itsinda ryanyu rirahindura, ariko AI ikomeza gushushanya kumiterere yataye igihe. Ibisubizo bitangira kumvikana. Ibyifuzo ntibikiri bihuye n'intego zawe. Iyo AI yawe idahujwe nishusho yuzuye, ntishobora na rimwe guteza imbere ubumenyi bwuzuye, imbaraga bukeneye kugirango habeho agaciro nyako. Iguma igikoresho. Ntabwo yigeze iba mugenzi wawe wizewe. Amakipe akura akeneye imiterere yabyo Ntabwo imiterere yose yaremewe kimwe. Ibikoresho bya AI byihariye nka ChatGPT byubaka imiterere yihariye: ibyo ukunda, amateka y'ibiganiro, uburyo bwo gutumanaho. Ibikoresho bya entreprise nka Glean byubaka imiterere yubuyobozi: inyandiko zawe, wikisi, nubumenyi bwinzego. Kuri HubSpot, turimo kubaka imiterere yo gukura: Abakire, bafite ubuziranenge, kandi basobanutse neza AI ikeneye gutwara ibisubizo mubucuruzi, kugurisha, no gutsinda kwabakiriya. Iki ntabwo ari igitekerezo. Turimo kubaka ibikorwa remezo bizasobanura ko tuzafata kandi tugakomeza iyi miterere kubakiriya, mugihe tunabaha ubushobozi bwo kwiyobora. Turabona Imiterere yo Gukura ifite ibipimo bitanu: Imiterere yubucuruzi nibintu byose bijyanye nibyo ukora, uko wowekurushanwa, niki kigutera agaciro kugura. Ibicuruzwa byawe bihagaze, gutandukana kwawe, ibiciro byawe bifite ishingiro, ijwi ryawe. Ngiyo imiterere ituma AI yumvikana nka sosiyete yawe aho kumvikana nkizindi sosiyete. icyiciro cyawe. Gufata bisaba ibirenze kohereza ibirango doc. Irasaba sisitemu yubaka ubwo bumenyi kandi ikabukoresha mu buryo bwikora muri buri mikoranire. Imiterere yitsinda nuburyo abantu bawe bakora. Uburyo bwawe bwo kugurisha, ibipimo byujuje ibisabwa, inzira zawe zo kuzamuka. Ntabwo ari verisiyo iba mu nyandiko zawe, ariko verisiyo reps nziza ukoresha. Ibi nibyo bitandukanya AI ikurikira inyandiko nimwe ikoresha ubushishozi nyabwo. Ubu bwoko bwimiterere ntabwo butuye murwego urwo arirwo rwose. Ituye mumajwi yahamagaye, inyandiko zerekana, hamwe nuburyo bugaragara gusa mubihumbi byimikoranire. Imiterere y'ibikorwa nibyo ibikorwa byawe bisa mubikorwa. Niki gikurura amaboko. Niki gituma amasezerano ashyirwa imbere. Uburyo ubukangurambaga bwawe bwubatswe nuburyo intsinzi isa kuri buri kimwe. Nibyo byemerera AI gufata ingamba, ntabwo itanga amakuru gusa. Kubaka ibi muri AI bisaba kumva ibikorwa byawe byukuri, ntabwo ubisobanura gusa, sisitemu rero irashobora kubikoraho aho kubivuga. Imiterere yabakiriya ni amateka yegeranijwe yumubano wawe. Icyo buri konti yaguze, impamvu bayiguze, intego zabo ni izihe, aho habaye guterana amagambo, ikiganiro gikurikira gikwiye kuba. Ibi nibyo bituma kwegera byunvikana nkikiganiro aho guhamagara gukonje. Iki nicyiciro kigoye kubungabunga kuko gihinduka buri gihe. Kugumana ubu buryo bwikora, kuri buri kintu gikoraho, nikibazo cyibikorwa remezo urubuga rwinshi ntirwakemuye. Imiyoboro y'urusobekerane nimwe murwego rwo Gukura Imiterere ntamushinga kugiti cye ushobora kubaka wenyine. HubSpot ikorana n’amasosiyete arenga 280.000. Ibyo bivuze ko tubona inzira nini muburyo amakipe ajya ku isoko, uko ubukangurambaga bukora, nuburyo abakiriya bagura, ku rugero nta sosiyete imwe ishobora kwigana wenyine. Ubwo bwenge rusange buhinduka urwego rwikura ryiboneka kuri buri sosiyete kurubuga, bigahindura ibyo AI yawe igusaba mbere yuko ukora ubukangurambaga bumwe. Ukuntu Ibibazo Byukuri bisa Niba urimo gusuzuma AI kumurwi wawe, ibibazo mubyukuri ntabwo bijyanye nurugero. Abanyamideli bagenda barushaho kuba ibicuruzwa. Ibibazo bikwiye bijyanye n'imiterere. Irashobora gufata no gukora ku ishusho yuzuye? Ntabwo ari amakuru yubatswe kandi atubatswe gusa muri CRM yawe, ahubwo ni ibitekerezo, guca imanza, hamwe nubumenyi bwinzego zisanzwe ziba mumitwe yabantu. Imirongo ikomeza mu buryo bwikora? Cyangwa itsinda ryanyu rigomba kugumana intoki, rihindura ishoramari rya platifomu umutwaro wo kubungabunga? Yubatswe kugirango ikure byumwihariko? Cyangwa nubumenyi rusange-bugamije ubumenyi bubaho gushiramo amakuru yabakiriya? Birahuza igihe? Cyangwa birasaba guhora ushora imari kugirango ugumane akamaro? Subiza "oya" kuri kimwe muribi, kandi AI yawe ntabwo ikorana nubucuruzi bwawe, ikora kuri verisiyo yubucuruzi bwawe butakibaho. Iri niryo siganwa ryukuri rya AI. Ibigo bibona Iterambere ryukuri ntibikoresha gusa AI neza. Batera imbere buri gihe iyo babikoresheje.

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