Ewe, i-Starbucks iye yasungula inkqubo yokunyaniseka ephuculweyo, kodwa isiporho seKhadi layo leGold langaphambili liyabuya lizokukhathaza inkampani. Olu tshintsho, lujolise ekwenzeni lula kunye nokwenza imo yangoku, endaweni yoko luvuse ukuhlehla okubonakalayo kubathengi bayo abathembekileyo. Masichaze ukuba yintoni ehambe kakubi kwaye kutheni le nto ikhutshwayo ivakala ingenangxaki.
### Yintoni etshintshileyo kwiNkqubo yeMvuzo yeStarbucks eNtsha?
Undoqo wohlaziyo ubandakanya ukutshintshwa kwenkqubo ye-tiered esekelwe kwinani lokuthenga kwimodeli elula eqhutywa yinkcitho kuphela. Abathengi ngoku bafumana "Inkwenkwezi" enye ngedola nganye echithiweyo. Ezi Nkwenkwezi ziyakwazi ukukhululwa kwiindidi ezahlukeneyo zemivuzo.
* **Umvuzo owenziwe Lula:** Ayisekho imigaqo enzima yokufumana iwonga lokuHlaza kunye neGolide. Yonke idola echithiweyo ibala ngokulinganayo kwimivuzo. * **IiNqanaba lokuHlangula:** Imbuyekezo ngoku iqala kwiNkwenkwezi ezingama-25 ukwenza ngokwezifiso njengokufaka isitofu se-espresso, ukonyusa ukuya kuthi ga kwi-400 yeenkwenkwezi kurhwebo okanye ikofu epakishiweyo. * **IGold Card Ghost:** Olona tshintsho lubalulekileyo kukupheliswa okusebenzayo kwesiwonga seGolide esibawelayo. Eli nqanaba ngaphambili belinikezela ngezibonelelo ezikhethekileyo kwaye ibiyibheji yembeko kubathengi abaqhelekileyo.
Ngelixa ukwenza lula kuvakala kulungile ephepheni, inkqubo entsha ichaphazela ngokungafaniyo abo bahlala be-Starbucks kwizinto zamaxabiso aphantsi, njengekofu elula eyenziwe.
### Kutheni Abathengi Bekhathazeke Kangaka?
Umqolo awupheleli nje ekutshintsheni; imalunga nexabiso eliqondwayo. Abaninzi abathembekileyo baziva bengcatshiwe kukuthotywa kwenkxaso yabo.
* **Ingxaki yesiSela seKofu esiBrewed:** Phantsi kwenkqubo endala, umthengi othenga ikofu eyi-$2.50 uya kufumana iNkwenkwezi ngokuyithenga. Emva kokuthenga i-12, bafumana ikofu okanye iti yasimahla. Ngaphantsi kwenkqubo entsha, umthengi ofanayo ufumana i-2 Stars kuphela (ngokuchitha i-$ 2.50) kwisiselo samahhala esifuna i-150 Stars. Oku konyusa kakhulu inani lotyelelo olufunekayo ukufumana ibhaso. * **Ilahleko yeSimo se-Elite:** IKhadi leGolide lalingaphezu kwendlela yokuhlawula; yayiluphawu lobume. Izibonelelo zayo, njengokuzaliswa simahla kwikofu evundiweyo kunye neti kunye nomvuzo womhla wokuzalwa, wenze abathengi abathembekileyo bazive beqondwa kwaye bexatyiswa. Inkqubo entsha ivakalelwa ubukhulu obunye, ihlutha loo mvakalelo yokuba "VIP." * **ITrasti eyaphukileyo:** Kuphawu olwakhelwe kuluntu kunye noqhagamshelo lwabathengi, olu tshintsho luziva lunentengiselwano. Inika umqondiso wokuba i-Starbucks ibaxabisile abathengi abasebenzisa inkcitho ephezulu ngokuphindaphindiweyo kunye nokunyaniseka, ihlukanisa icandelo eliphambili lesiseko sayo.
Umsindo uyabonakala kumajelo eendaba ezentlalo kunye neesayithi zokuphonononga, abaninzi benza isifungo sokuthatha ishishini labo kwenye indawo.
### Owona Mfanekiso Mkhulu: Ibali lesiSilumkiso lokunyaniseka kweBrand
Imeko ye-Starbucks sisifundo esinamandla kulo naluphi na uphawu olunenkqubo yokunyaniseka. Iqaqambisa ulungelelwaniso olucekethekileyo phakathi kwezinto ezintsha nezithethe.
* **Ungabajongeli phantsi Abona Bathengi Bakho Banyanisekileyo:** Abona bathengi bachatshazelwa kakhulu lolu tshintsho ngabo bandwendwela yonke imihla. Bangoonozakuzaku bolu phawu. Ukubenza bahlukane nabo kubeka emngciphekweni kungekuphela nje ishishini labo kodwa kunye nentengiso yegama lomlomo abayinikezelayo. * **UNxibelelwano ngundoqo:** Utshintsho lobu bukhulu lufuna ngaphezulu kwengxelo yeendaba kunye nohlaziyo lwe-app. Unxibelelwano olusebenzayo, olucacileyo malunga *nexabiso* lazo zonke iintlobo zabathengi belibalulekile kwaye kubonakala ngathi belingekho. * **Imbono yiNyaniso:** Nokuba inkqubo entsha ibonelela ngexabiso kubathengi abathile (umzekelo, abo bathenga ngokukhethekileyo iziselo ezenziwe ngesandla ezinexabiso eliphezulu), imbono yokuba inkampani yohlwaya abatyeleli bayo abaqhelekileyo iyonakalisa ngokwaneleyo.
Eli nyathelo liphosakeleyo libonisa ukuba inkqubo yokunyaniseka kufuneka ibe malunga nokomeleza ukunyaniseka, kungekhona nje ukuqhuba iintengiselwano. Ukufumana okungakumbi malunga nendlela ii-brand ezinokuhamba ngayo kwiinguqu ezikhohlisayo, jonga uhlalutyo lwethu kwi ** iingcali zamandla ezilumkisa ngexabiso leoli "imigca ebomvu"**, ehlola ukubaluleka konxibelelwano olucacileyo ngamaxesha angaqinisekanga.
### Ukuqukumbela: Ngaba i-Starbucks ingalulungisa olu Khumelo luNgaphantsi?
Umonakalo wenziwe, kodwa akunyanzelekanga ukuba ubuye umva. I-Starbucks ngoku ijongene novavanyo olubalulekileyo lolawulo lobudlelwane bomthengi. Indlela enokwenzeka eya phambili inokubandakanya ukwazisa ibhonasi "yesiqhelo" okanye ukubuyisela uhlobo oluthile lokuqaphela abathengi abandwendwela kakhulu. Inkampani kufuneka imamele ingxelo kwaye ibonise ukuba iyaluxabisa uluntu oluyenze yaphumelela.
Ukwakha ukunyaniseka kwabathengi bokwenyani kufuna okungaphezulu nje kwenkqubo yamanqaku; kufuna ukuthembana nemvakalelo yokuxabisana. Iibrendi ezijonge ukwenza amava abathengi angenamthungo ngakumbi kwaye avuza ngokwenene, amaqonga anje **Seemless** unikezeloindlela yokudibanisa ukunyaniseka ngokuthe ngqo kwimodeli yenkonzo ephezulu, ebonisa ukuba umvuzo ongcono kakhulu uvela ekuhlonipheni uhambo lomthengi ukususela ekuqaleni ukuya ekupheleni.
