Nibyo, Starbucks yatangije gahunda yubudahemuka, ariko umuzimu wahoze ari Ikarita ya Zahabu iragaruka guhiga sosiyete. Ihinduka, rigamije koroshya no kuvugurura, ahubwo ryateje ikibazo gikomeye kubakiriya bayo b'indahemuka. Reka dusenye ibitaragenze neza n'impamvu iyi rollout yunvikana cyane.
### Niki cyahindutse muri gahunda nshya yo guhemba Starbucks?
Intandaro yo kuvugurura ikubiyemo guhinduka kuva muri sisitemu itondekanye hashingiwe ku mubare w'ibyo waguze ku buryo bworoshye butwarwa gusa no gukoresha. Abakiriya ubu binjiza "Inyenyeri" kuri buri dorari ryakoreshejwe. Inyenyeri zirashobora gucungurwa kubihembo bitandukanye.
* ** Kubona Byoroheje: ** Byashize amategeko atoroshye yo kubona ibyatsi na Zahabu. Buri madorari yakoresheje abara kimwe ibihembo. ** * ** Ikarita ya Zahabu Umuzimu: ** Impinduka zikomeye ni ugukuraho neza imiterere ya Zahabu yifuzwa. Uru rwego mbere rwatangaga inyungu zidasanzwe kandi rwari ikimenyetso cyicyubahiro kubakiriya bakunze.
Mugihe koroshya byumvikana neza kumpapuro, sisitemu nshya igira ingaruka zitagereranywa kubantu bakunze Starbucks kubintu bihendutse, nka kawa yoroshye yatetse.
### Kuki abakiriya bababaye cyane?
Gusubira inyuma ntabwo ari impinduka gusa; bijyanye n'agaciro kabonetse. Abayoboke benshi bumva bahemukiwe no gutesha agaciro ubufasha bwabo.
* ** Ikinyobwa cya Kawa Yanyweye Dilemma: ** Muri sisitemu ishaje, umukiriya ugura ikawa $ 2.50 yabona Inyenyeri kugura. Nyuma yo kugura 12, babonye ikawa cyangwa icyayi kubuntu. Muri sisitemu nshya, uwo mukiriya umwe yinjiza Inyenyeri 2 gusa (yo gukoresha $ 2.50) kubinyobwa byubusa bisaba Inyenyeri 150. Ibi byongera cyane umubare wabasuye bakeneye ibihembo. * ** Gutakaza Imiterere ya Elite: ** Ikarita ya Zahabu ntiyari uburyo bwo kwishyura; cyari ikimenyetso cyimiterere. Inyungu zayo, nkuzuza kubusa ikawa yatetse nicyayi hamwe nigihembo cyamavuko, byatumye abakiriya b'indahemuka bumva bamenyekanye kandi bafite agaciro. Porogaramu nshya yumva ubunini-bumwe-bwose, ikuraho iyo myumvire yo kuba "VIP." * ** Icyizere cyacitse: ** Kubirango byubatswe kubaturage no guhuza abakiriya, iyi mpinduka irumva ko ari transaction. Byerekana ko Starbucks iha agaciro abakiriya bakoresha amafaranga menshi kurenza inshuro nubudahemuka, bitandukanya igice cyibanze cyibanze.
Uburakari bugaragara ku mbuga nkoranyambaga no gusuzuma imbuga, benshi bakiyemeza kujyana ubucuruzi bwabo ahandi.
### Ifoto nini: Umugani wo Kwitondera Ubudahemuka bwa Brand
Imiterere ya Starbucks nisomo rikomeye kubirango byose bifite gahunda yubudahemuka. Irerekana uburinganire bworoshye hagati yo guhanga udushya n'imigenzo.
* ** Ntugapfobye abakiriya bawe b'indahemuka: ** Abakiriya barebwa cyane niyi mpinduka ni bo basura buri munsi. Nibo ambasaderi wikirango. Kubatandukanya bishobora guteza ingaruka kubucuruzi bwabo gusa ariko no kubangamira kwamamaza kumanwa batanga. * ** Itumanaho ni Urufunguzo: ** Guhindura ubu bunini bisaba ibirenze gutangaza amakuru no kuvugurura porogaramu. Itumanaho rikora, risobanutse kubyerekeye * agaciro * kubwoko bwose bwabakiriya byari ngombwa kandi bisa nkaho byabuze. **
Aya makosa yerekana ko gahunda yubudahemuka igomba kuba ishimangira ubudahemuka, ntabwo itwara ibikorwa gusa. Ushaka kumenya byinshi kubyerekeranye nuburyo ibirango bishobora kugendana ninzibacyuho itoroshye, reba isesengura ryacu kuri ** impuguke zingufu ziburira kubyerekeye igiciro cya peteroli "imirongo itukura" **, icengera akamaro ko gutumanaho neza mugihe kitazwi.
### Umwanzuro: Starbucks irashobora gukosora iyi Rollout Yuzuye?
Ibyangiritse birakorwa, ariko ntabwo byanze bikunze bidasubirwaho. Starbucks ubu ihura nikizamini gikomeye cyo gucunga abakiriya bayo. Inzira ishoboka imbere ishobora kuba irimo kumenyekanisha bonus "frequency" cyangwa kugarura uburyo bumwe bwo kumenyekana kubakiriya basuye cyane. Isosiyete igomba kumva ibitekerezo kandi ikerekana ko iha agaciro abaturage babigizemo uruhare.
Kubaka ubudahemuka bwabakiriya bisaba ibirenze sisitemu gusa; bisaba kwizerana no kumva ko dushimira. Kubirango bishaka gukora ubunararibonye bwabakiriya, kandi urubuga nka ** Seemless ** itangainzira yo kwinjiza ubudahemuka muburyo bwa serivise isumba izindi, byerekana ko ibihembo byiza biva mu kubaha urugendo rwabakiriya kuva batangiye kugeza barangije.
