Ɔwɔ, Starbucks ye kantigiya porogaramu ɲɛnabɔlen dɔ daminɛ tiɲɛ na, nka a ka Sanu Karti kɔrɔ jinɛ bɛ segin ka na ka sosiyete in tɔɔrɔ. O fɛn caman Changement in, n’o laɲini ye ka nɔgɔya ani ka bi ta, o kɛra sababu ye ka kɔseginba lase a ka kiliyan kantigiw ma. An k’a tiɲɛ min ma ɲɛ ani mun na nin rollout in bɛ kɛ i n’a fɔ a ma ɲɛ kosɛbɛ.
### Mun de Changé Starbucks Rewards Program kura kɔnɔ?
O bεε bεε bε bεn ka Bɔ ‘sènfɛ-sira la min sinsinnen bɛ sanni hakɛ kan ka Taa ‘sèn na min ka nɔgɔn, n’o bɛ Laɲini musaka dɔrɔn de fɛ. Sisan, kiliyanw bɛ "Dolow" kelen sɔrɔ dɔrɔmɛ kelen-kelen bɛɛ musaka la. O Dolow bɛ se ka kunmabɔ o kɔfɛ ka sara suguya caman sɔrɔ.
* **Sɔrɔ nɔgɔyalen:** Sariya gɛlɛnw tɛ yen minnu bɛ kɛ ka Green ni Gold jɔyɔrɔ sɔrɔ. Dɔrɔmɛ o dɔrɔmɛ musaka bɛ jate cogo kelen na sara la. * **Redemption Tiers:** Sara bɛ daminɛ sisan Dolow 25 la ka kɛɲɛ ni ladamuni ye i n’a fɔ ka espresso shot dɔ fara a kan, ka sɛgɛsɛgɛli kɛ fo ka se Dolow 400 ma jagofɛnw walima kafe pakew kama. * **The Gold Card Ghost:** Yɛlɛma min ka bon kosɛbɛ, o ye Sanu jɔyɔrɔ negelen bɔli ye cogo ɲuman na. O nivo in tun bɛ nafa danma di fɔlɔ, wa a tun ye bonya taamasiyɛn ye kiliyanw bolo minnu bɛ to ka na.
Hali n’a y’a sɔrɔ ko nɔgɔyali mankan ka ɲi papiye kan, o cogo kura in bɛ nɔ bila mɔgɔ minnu na, minnu bɛ taa Starbucks tuma caman na fɛnw kama minnu sɔngɔ ka dɔgɔ, i n’a fɔ kafe nɔgɔman min dilannen don.
### Munna Kunnafoni-cimago-tɔnw dusu tiɲɛna kosɛbɛ?
Kɔnɔnafili tɛ fɛn caman Changement dɔrɔn ye; a bɛ tali kɛ nafa faamuyali la. Kantigi caman b’a miiri ko u janfara u ka dɛmɛ nafa dɔgɔyali fɛ.
* **The Brewed Coffee Drinker’s Dilemma:** Sistɛmu kɔrɔ kɔnɔ, kiliyan min bɛ kafe san $2.50, o bɛna Dolow sɔrɔ sanni kelen na. Sanni 12 kɛlen kɔ, u ye kafe walima te sɔrɔ fu. O cogo kura kɔnɔ, o kiliyan kelen in bɛ Dolow 2 dɔrɔn de sɔrɔ (ka kɛɲɛ ni dɔrɔmɛ 2,50 musaka ye) ka ɲɛsin minfɛn fu ma min bɛ Dolow 150 de wajibiya. O bɛ dɔ fara kosɛbɛ bɔnyeli hakɛ kan min ka kan ka kɛ walasa ka sara sɔrɔ. * **Elite Status bɔnɛni:** Sanu Karti tun ka ca ni wari saracogo ye; o tun ye jɔyɔrɔ taamasiyɛn ye. A nafaw, i n’a fɔ kafe ni te dilannenw falenni fu ani wolodon sara, o y’a to kiliyan kantigiw y’a ye ko u bɛ dɔn ani ko u nafa ka bon. Porogaramu kura in b'a miiri ko a bɛ se ka kɛ mɔgɔ kelen ye, k'o hakilina bɔ a la ka kɛ "VIP" ye. * **Dannaya tiɲɛnen:** Ka ɲɛsin marka ma min jɔlen bɛ sigida ni kiliyanw ka jɛɲɔgɔnya kan, nin jiginni in bɛ kɛ i n’a fɔ jagokɛcogo. A b’a jira ko Starbucks bɛ musaka caman kɛ kiliyanw nafa ka tɛmɛn u ka caya ni kantigiya kan, k’a ka basigi yɔrɔ koloma dɔ bɔ ɲɔgɔn na.
O dimi bɛ ye sosiyete ka kunnafonidilanw ni seginnkanni yɔrɔw la, mɔgɔ caman ye layidu ta k’u bɛna taa n’u ka jago ye yɔrɔ wɛrɛ.
### Ja belebeleba: Lakɔlɔsili maana dɔ ka ɲɛsin kantigiya ma marka la
Starbucks ka ko ye kalan barikama ye fɛn o fɛn bolo min bɛ ni kantigiya porogaramu ye. A bɛ balansi nɔgɔlen jira kokuradonni ni laadalakow cɛ.
* **Aw kana aw ka kiliyan kantigiw nafa dɔgɔya:** Kunnafoni minnu bɛ sɔrɔ nin fɛn caman Changement in na, olu ye minnu bɛ taa bɔ u ye don o don. U ye marka in ka cidenw ye. K’u bɔ ɲɔgɔn na, o tɛ farati lase u ka jago dɔrɔn ma, nka u bɛ farati lase fana u ka da la daɲɛw feereli ma. * **Kunnafoni ye fɛnba ye:** Yɛlɛma min kɛra nin hakɛ in na, o tun bɛ fɛn caman wajibiya ka tɛmɛ kunnafonidisɛbɛn ni appli update kan. Kumaɲɔgɔnya min bɛ kɛ ka ɲɛ, min jɛlen don *nafa* kan kiliyan suguya bɛɛ la, o tun nafa ka bon kosɛbɛ, wa a bɛ iko a tun tɛ yen. * **Hakilila ye tiɲɛ ye:** Hali ni porogaramu kura in bɛ nafa di kiliyan dɔw ma (misali la, minnu bɛ bolola minfɛn sɔngɔ gɛlɛnw dɔrɔn san), hakilina min b’a jira ko sosiyete bɛ ka a ka taamakɛlaw ɲangi minnu bɛ taa bɔ a ye tuma caman na, o bɛ tiɲɛni kɛ kosɛbɛ.
O fili in b’a jira ko kantigiya porogaramu ka kan ka kɛ kantigiya barika bonya ye, a man kan ka kɛ ka jagokow ɲɛminɛ dɔrɔn. Walasa ka kunnafoni wɛrɛw sɔrɔ cogo min na, fɛntigiw bɛ se ka fɛn caman tigɛli kɛ cogo min na, aw ye an ka sɛgɛsɛgɛli lajɛ **kuran dɔnbagaw ka lasɔmini kan petoroli sɔngɔ "layini bilenmanw"** kan, o min bɛ a lajɛ kosɛbɛ kumaɲɔgɔnya jɛlen nafa kan waati dantigɛbaliw la.
### Kuncɛli: Yala Starbucks bɛ se ka nin Botched Rollout in labɛn wa?
Tiɲɛni bɛ kɛ, nka a man kan ka kɛ ko a tɛ se ka segin kɔ. Starbucks bɛ kɔrɔbɔli gɛlɛn dɔ ɲɛ sisan a ka kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya ɲɛnabɔli la. Sira min bɛ se ka kɛ ka taa ɲɛ, o bɛ se ka kɛ ka "frequency" bonus (bonus) dɔ sigi senkan walima ka dɔnniya sugu dɔ lasegin kiliyanw ma minnu bɛ taa bɔ kosɛbɛ. Sosiyete ka kan ka hakilinaw lamɛn ani k’a jira ko a bɛ nafa don sigida la min y’a to a ye ɲɛtaa sɔrɔ.
Ka kiliyanw ka kantigiya lakika jɔ, o tɛ dan jatebɔcogo dɔrɔn ma; o bɛ dannaya ni ɲɔgɔn waleɲumandɔn dusukunnata de wajibiya. Ni taamasiyɛnw b’a fɛ ka kiliyanw ka baarakɛcogo dɔ dilan min tɛ fɛn tiɲɛ ani min bɛ nafa sɔrɔ tiɲɛ na, plateformes i n’a fɔ **Seemless** bɛ o difɛɛrɛ min bɛ kantigiya don ɲɔgɔn na k’a ɲɛsin baarakɛcogo ɲuman ma, k’a jira ko sara ɲuman bɛ bɔ kiliyan ka taama bonya la k’a ta a daminɛ na fo a laban na.
