Yebo, i-Starbucks yethule uhlelo oluthuthukisiwe lokwethembeka, kodwa isipoki sekhadi layo legolide langaphambili siyabuya sizohlupha inkampani. Lolu shintsho, oluhloselwe ukwenza lula nokwenza lube lula, esikhundleni salokho lubangele ukuhlehla okukhulu kumakhasimende alo athembeke kakhulu. Ake sihlukanise ukuthi yini okungahambanga kahle nokuthi kungani lokhu kukhishwa kuzwakala kunezinkinga.
### Yini Eshintshile Ohlelweni Olusha Lwemiklomelo Ye-Starbucks?
Umnyombo wesibuyekezo ubandakanya ukusuka kusistimu enezigaba ngokusekelwe enanini lokuthengwayo ukuya kumodeli elula eqhutshwa ukusetshenziswa kwemali kuphela. Amakhasimende manje athola "Inkanyezi" eyodwa ngedola ngalinye elisetshenzisiwe. Lezi zinkanyezi zingakwazi ukukhishwa ngemiklomelo eyahlukene.
* **Ukuthola Imali Eyenziwe Lula:** Ayisekho imithetho eyinkimbinkimbi yokuzuza izimo Ezikuhlaza Nesagolide. Idola ngalinye elichithiwe libalwa ngokulinganayo emiklomelweni. * **I-Redemption Tiers:** Imiklomelo manje iqala ku-25 Stars yokwenza ngendlela oyifisayo njengokungeza ishothi ye-espresso, efinyelela ku-400 Stars ukuze uthole okuthengiswayo noma ikhofi elipakishiwe. * **I-Ghost Card Ghost:** Ushintsho olubaluleke kakhulu ukuqedwa ngempumelelo kwesimo segolide esifiselekayo. Leli zinga ngaphambilini belinikeza izinzuzo ezikhethekile futhi beliyibheji lokuhlonishwa kumakhasimende avamile.
Nakuba ukwenza lula kuzwakala kukuhle ephepheni, isistimu entsha ithinta ngokungafaniyo labo abavamise ukuphuza ama-Starbucks ezintweni ezinenani eliphansi, njengekhofi eliphuzwayo elilula.
### Kungani Amakhasimende Ecasuke Kangaka?
Ukuhlehla akukona nje ukushintsha; kumayelana nenani elibonakalayo. Abaningi abathembekile bazizwa bekhashelwe ukwehliswa kokusekelwa kwabo.
* **I-Brewed Coffee Drinker's Dilemma:** Ngaphansi kohlelo oludala, ikhasimende elithenga ikhofi elingu-$2.50 lingathola Inkanyezi ngokuthenga ngakunye. Ngemuva kokuthenga okungu-12, bathole ikhofi noma itiye lamahhala. Ngaphansi kwesistimu entsha, lelo khasimende elifanayo lizuza izinkanyezi ezi-2 kuphela (ngokusebenzisa u-$2.50) esiphuzweni samahhala esidinga izinkanyezi ezingu-150. Lokhu kwandisa kakhulu inani lokuvakasha elidingekayo ukuze uthole umklomelo. * **Ukulahlekelwa Isimo Se-Elite:** Ikhadi Legolide lalingaphezu kwendlela yokukhokha; kwakuwuphawu lwesimo. Izinzuzo zakhona, njengokugcwalisa kwamahhala ekhofini eliphekiwe netiye kanye nomklomelo wosuku lokuzalwa, zenze amakhasimende athembekile azizwa eqashelwa futhi aziswa. Uhlelo olusha luzizwa lulingana nosayizi owodwa, lususa lowo muzwa wokuba "i-VIP." * **I-Broken Trust:** Ngomkhiqizo owakhelwe emphakathini nasekuxhumekeni kwekhasimende, lolu shintsho luzwakala lusebenza. Kubonisa ukuthi i-Starbucks yazisa amakhasimende asebenzisa imali ephezulu ngaphezu kwemvamisa nokwethembeka, ihlukanisa ingxenye ewumgogodla yesisekelo sayo.
Intukuthelo iyabonakala ezinkundleni zokuxhumana nasezingosini zokubuyekeza, abaningi bafunga ukuthi bazoyisa amabhizinisi abo kwenye indawo.
### Isithombe Esikhulu: Inganekwane Yesexwayiso Ngobuqotho Bomkhiqizo
Isimo se-Starbucks siyisifundo esinamandla sanoma yiluphi uhlobo olunohlelo lokwethembeka. Igqamisa ukulingana okuthambile phakathi kokuqanjwa kabusha nesiko.
* **Ungawabukeli Ngaphansi Amakhasimende Akho Athembeke Kakhulu:** Amakhasimende athintwe kakhulu lolu shintsho yilawo avakasha nsuku zonke. Bangamanxusa omkhiqizo. Ukubehlukanisa nabo akugcini nje ngokubeka engcupheni ibhizinisi labo kodwa futhi nokumaketha kwezwi lokukhuluma ngomlomo abakunikezayo. * **Ukuxhumana Kungukhiye:** Ushintsho lwalolu bukhulu ludinga okungaphezu kokukhishwa kwabezindaba kanye nesibuyekezo sohlelo lokusebenza. Ukuxhumana okuqhubekayo, okucacile mayelana *nenani* lazo zonke izinhlobo zamakhasimende bekubalulekile futhi kubonakala sengathi bekungekho. * **Umbono Ongokoqobo:** Ngisho noma uhlelo olusha lunikeza inani kwamanye amakhasimende (isb., lawo athenga ngokukhethekile iziphuzo ezenziwe ngezandla ezinenani eliphezulu), umbono wokuthi inkampani ijezisa izivakashi zayo ezivame kakhulu ulimaza ngokwanele.
Lesi sinyathelo esingalungile sibonisa ukuthi uhlelo lokwethembeka kufanele lube mayelana nokuqinisa ukwethembeka, hhayi nje ukushayela izinkokhelo. Ukuze uthole okwengeziwe ngokuthi amabhrendi angazulazula kanjani ezinguqukweni ezikhohlisayo, bheka ukuhlaziya kwethu kokuthi **ochwepheshe bamandla abaxwayisa mayelana nenani likawoyela "imigqa ebomvu"**, ehlolisisa ukubaluleka kokuxhumana okucacile ngezikhathi ezingaqinisekile.
### Isiphetho: Ingabe I-Starbucks Ingakwazi Ukukulungisa Lokhu Kuphuma Okubhoshiwe?
Umonakalo wenzekile, kodwa akudingekile ukuthi ungalungiseki. I-Starbucks manje ibhekene nesivivinyo esibucayi sokuphatha ubudlelwano bamakhasimende. Indlela engenzeka eya phambili ingase ihlanganise ukwethulwa kwebhonasi "yemvamisa" noma ukubuyisela uhlobo oluthile lokuqashelwa kumakhasimende avakashelwa kakhulu. Inkampani kumele ilalele impendulo futhi ikhombise ukuthi iyawazisa umphakathi oyenze yaphumelela.
Ukwakha ukwethembeka kwamakhasimende kwangempela kudinga okungaphezu nje kwesistimu yamaphuzu; kudinga ukwethembana nomuzwa wokwazisana. Okwamabhrendi afuna ukudala umuzwa wamakhasimende ongenazihibe futhi ovuza ngempela, izinkundla ezifana nomnikelo othi **Seemless**indlela yokuhlanganisa ukwethembeka ngokuqondile kumodeli yesevisi ephakeme, okufakazela ukuthi imivuzo engcono kakhulu ivela ekuhlonipheni uhambo lwekhasimende kusukela ekuqaleni kuya ekupheleni.
