Iko kutanga kwaKurume Madness uye vanofarira basketball koreji kutenderera nyika vari kufara. Kunyangwe kutora iyo yakanakisa Kurume Madness bracket kunenge kusingaite, mamirioni avanhu anozadza iyo ine mukurumbira tsika gore rega rega uye kuridza mumitambo mhenyu. Mutambo wakakurumbira weNCAA unokwevera mafeni-akaoma uye vatsigiri vebhendi zvakafanana. Uye chii chaizove Kurume Madness pasina mabhureki anopinda mune hype? Gore rapfuura, dzinenge dzese nzvimbo dzekushambadzira panguva yemakwikwi evarume nevakadzi dzakakurumidza kutorwa, nemari yese yekushambadzira ichidarika bhiriyoni imwe yemadhora mumakore apfuura. Iwo anokatyamadza investments anoreva kuti matanda akakwira. Saka, ndeapi March Madness ekushambadzira mazano achaenda nzira yese? Takatarisa kumakwikwi apfuura kuti tiite fungidziro yedu, uye takatendeukira kuSprout Social Influencer Kushambadzira kuti tizive kuti mikana yekudyidzana yakanakira papi. Ngatinyure mumibairo uye matipi mashoma ekubatsira brand yako kuramba iri mumutambo. Iyo March Madness yekushambadzira mukana Gore rapfuura, mutambo wevarume weMarch Madness wakakwevera avhareji yevataridzi 18.1 miriyoni, uye makwikwi evakadzi akakwevera mamwe mamirioni masere. Nemakumi emamirioni avanhu arikuteerera, zviri pachena kuti Kurume Madness inguva huru yetsika. Uye kwete chete kune vakajairwa mafeni, kana mitambo uye kusimba-padhuze mhando. Pakati pekutamba-ne-mitambo, tsinhiro uye mudzidzi-athelete pesvedzero pasocial media, Kurume Kupenga kune zvakanyanya kukanganisa pane zeitgeist kupfuura nakare kose. Kuenda kure, kushamwaridzana kwakabatsira kushandura zviitiko zvemitambo zvakawanda kuti zvive mukana wekutengesa unobhadhara wemhando dzemarudzi ese-kubva pakudya uye zvinwiwa kuenda kudzimba dzefashoni kusvika kumakambani einishuwarenzi. Vadzidzi-mumhanyi influencers (uye dzimwe nyeredzi dzemakwikwi) kunyanya vari kutyaira kushamwaridzana uye zvigadzirwa zvinotengeswa. Ichi chikamu chemaitiro macro, sezvo vana muvashanu vatengesi vanoti influencer zvemukati anoita zvirimo zvakatumirwa pa brand account maererano nekusvika, kubatanidzwa uye kutendeuka, maererano neThe State of Influencer Marketing Report. Sezvo mamwe mabhureki achimhanya kuita zvakanyanya munaKurume Madness, mishandirapamwe-yepamusoro ichaita kudyidzana kwevadzidzi-mumhanyi pesvedzero, kubatanidza matombo etsika epamhepo ekubata uye kugadzirisa vateereri vakasiyana. 4 Kurume Madness ekushambadzira mazano uye mazano ekuyedza (ne2025 yemushandirapamwe mienzaniso) Nechiitiko chakakura senge Kurume Madness, zviri nyore kurasika muruzha. Kuti ugadzire mipumburu-yekumisa mishandirapamwe, iwe unofanirwa kupinda mune online tsika. Kuita izvi kunoita kuti iwe ubatane nevaya vanofurira, gadzira zviitiko zvevateereri vako vanozoda uye uve wekutanga kupindura kune chiitiko chemakwikwi. Hedzino nzira shoma dzinobatika dzekupinda muchiito, uye mienzaniso kubva 2025 kukurudzira zano rako. Pinda mumusika mutsva wevapesvedzera seExperian Mutongo wenhoroondo weDare Repamusorosoro muna 2021 wakabvumira vatambi vepachikoro kuti vabhadharwe zita ravo, mufananidzo uye chimiro kekutanga. Mumakore mashoma apfuura, indasitiri yemamiriyoni emadhora yakatanga. Vatambi vevadzidzi vakatanga kudyidzana nemunhu wese kubva kumaresitorendi edhorobha rekoreji kuenda kumhando huru seNike. Munguva yaKurume Madness, mabhureki anoendesa aya kudyidzana kuenda kune inotevera nhanho-kubva Round 21 muunganidzwa naPaige Bueckers kuenda kuU neKotex's Play paPeriod yako mushandirapamwe. Isu takanyanya kuda mushandirapamwe waExperian naFlau'jae Johnson, Louisiana State University basketball guard. Pamusoro pekuve mutambi ane chinzvimbo chenyika, Johnson zvakare ane mukurumbira rap muimbi anoda chaizvo mari yake. Mumavhidhiyo emasocial media emushandirapamwe, nyeredzi yakapindura mibvunzo yevateveri uye yakatsanangura mashandisiro aanoita Experian app kuvaka kiredhiti uye kutarisa kunyoresa kwake.
Akaratidzawo kuti Experian akapukuta madhora mazana mashanu emadhora muchikwereti chemhuri muLouisiana, neimwe $100,000 pese apo boka rebhasikiti reLSU revakadzi rakunda mutambo waKurume Madness. Sekureva kweSprout Social Influencer Kushambadzira, kudyidzana kwakaunza iyo yakawana midhiya kukosha (EMV) padyo nemadhora mazana matatu nemakumi mashanu pamagariro. Nei zvichishanda: Muna 2025, Johnson ndiye aive mutambi wepakoreji wevakadzi akabhadharwa zvakanyanya, aine NIL kukosha kwemadhora miriyoni imwe. Akavaka zita remunhu pahupfumi hwenguva refu, kuisa mari uye ruzivo rwemari, zvichimuita mugadziri akakwana weExperian. Kune mabhureki ari kunze kweindasitiri yemitambo, pinda muvadzidzi-mumhanyi pesvedzero vanotova nekuvimbika munzvimbo yako kana niche. Shandisa chaiyo-nguva maitiro seBuffalo Wild Wings Imwe yenyeredzi dzakabuda mumakwikwi e2025 anga asiri murairidzi kanamutambi — aive Amir “Aura” Khan, maneja weMcNeese State. Khan akapararira apo akabuda mugero rechikwata akabata boombox, achitungamira vatambi kudare achiridza chishuwo kurwiyo rwaLud Foe "In & Out". Zvakaoma kuti usanyemwerere uye kutamba pamwe chete kana iwe uchiona tsoka kumashure. Mushure mekunge vhidhiyo yatora internet nedutu, Khan aive maneja wevadzidzi wekutanga wechikwata chekoreji kusaina zvibvumirano zvekushambadzira zveNIL, kuchengetedza kudyidzana neTickPick, Insomnia Cookies, Buffalo Wild Wings nezvimwe. Kudyidzana kweBuffalo Wild Wings kwainyanya hunyanzvi. Iyo mhando yakagadzira yakajairika boombox ine Buffalo Wild Wings logo pamberi nepakati. Khan akashandisa boombox kumutambo wose wechikwata waKurume Madness. Khan neboombox yake vakawana mari inopfuura 2.5 bhiriyoni vakawana midhiya, Buffalo Wild Wings 'CMO, Tristan Meline akaudza Forbes.
Tichitarisa kumberi, Buffalo Wild Wings ndiye mutsigiri wemitambo webhawa we2026, uye akatoburitsa zvinhu zvitsva zvekutengesa uye menyu. Khan achangobva kudzokera kuMcNeese State, mushure mekumhanya kwenguva pfupi kuNC State. Ose ari maviri akagadzirirwa iyo 2026 Kurume Madness spotlight. Chikonzero nei ichishanda: Mushandirapamwe unotaura kune yaunofarira Kurume Madness kutandara: kupembera nenyaya dzisingatarisirwe dzeCinderella. Nekubatana naKhan kutanga, Buffalo Wild Wings yakapinda muhurukuro yepamhepo uye mweya wemakwikwi. Paunenge uchitsvaga vehukama, rangarira kuti havafanirwe kubva kuchikwata chembeu chepamusoro kana MVP kuita hunhu. Chengetedza mari mukudada kwekumusha seAT&T AT&T ndeimwe yevakuru veNCAA vanotsigira. Iyo mhando yakadyara munaKurume Madness anotambira maguta nenharaunda dzenzvimbo kubva pavakatanga kutsigira mutambo uyu muna 2001. Mukati mekupedzisira mana egore rapfuura muSan Antonio, AT&T yakaisa pamberi penzvimbo nekupa madhora gumi pabhasiketi rega rega rakagadzirwa paFan Fest kuSouth Texas Business Partnership neCompudopt kupa mukana wekombuta kunharaunda yeko. AT&T yakatsigirawo Bato reBlock paMarch Madness Music Festival, chiitiko chemahara chenhengo dzenharaunda yeSan Antonio uye vateveri vemitambo vanoshanyira zvakafanana. AT&T iri kudzoka kuzotsigira chiitiko pamakwikwi e2026. Gore rakapera, rudzi rwakabatana zvakare naDuke nyeredzi Cooper Flagg naambuya vake, vachiratidzira vaviri vacho mune bingo-yakafuridzirwa ad. Hapana chinotaura kudada chaiko sejuzi retsika raambuya.
Chikonzero nei zvichishanda: Nepo kudada kwemuguta rekumusha kuchigona kuunza zviratidzo zvekukwikwidzana kunotyisa, padanho rakadzama ndezvekuchengeta nharaunda dzinomiririrwa nezvikwata zvedu nevatambi, uye kuratidza mhuri dzevatambi vatinoda uye masisitimu erutsigiro. Kunyangwe hazvo AT&T iri mhando yepasi rose, vanoshandira padanho renzvimbo vachipa kubatana kune vanhu chero kwavanenge vari. Saka mushandirapamwe uyu hausi kushandira vateveri chete, asiwo kushandira vatengi venzvimbo. Gadzira online hype nedare-padivi nguva seSnapchat Snapchat, iyo ephemeral yemukati yekugovera chikuva, inoshanda nevatambi vevadzidzi, zvikoro, ligi uye mabhureki kugadzira zvirimo zvakatenderedza nguva huru kubva kumutambo weKurume Madness. Zvikoro zvakawanda zvakasimbisa maakaundi-anozivikanwa seSnap Star accounts-paSnapchat, iyo network inosimudzira kune vashandisi vayo (vazhinji vari pasi pemakumi maviri neshanu). Iyo network inosanganisa kuseri-kwe-zviratidziro zvemukati neiyo official nhepfenyuro mavhidhiyo. Sezvo Anmol Malhotra, Musoro weSnap weSports Partnerships, akaudza Marketing Brew kuti: "Tine hukama hukuru neWarner Bros. Discovery ... Turner, etc. Ndiko kwatiri kuwana chinyorwa chedu, asi ndinofunga kuti yakawanda yekuvhara yatichawana inobvawo kuzvikwata, vatambi pachavo uye vanhu vanogadzira zvinyorwa zvepuratifomu."
Nei zvichishanda: Pakushamwaridzana, mabhureki anogona kusanganisa nguva dzepamutemo neseri-kwe-maonero eavo vari padyo nechiito. Kudyidzana nevagadziri, vatambi kana vari mukati vanogona kutora nguva-chaiyo-nguva kunoita kuti kufukidzwa kunzwe kuve kwevanhu uye kushamwaridzana-kutanga, uye inopinza mhando yako mumakwikwi nenzira yechisikigo. Vepamusoro koreji vatambi vanofurira kuti vatarise 2026 Kurume Madness kushambadzira (uye kupfuura) Kune vanopfuura 550,000 NCAA vadzidzi vatambi. Iyi rekodhi-inotyora nhamba inotsanangura kuti sei mukana wekushambadzira wemhando yemhando uri pamusoro-soro zvichitevera mutongo weNIL. Kuti ubatsire kudzikisira dziva hombe iri uye uwane vadyidzani vakakodzera verudzi rwako, tendeukira kune mhinduro senge Influencer Marketing.
Kuratidza kuti inoshanda sei, takatarisa iyo Influencer Marketing profiles yemutambi wepamusoro wekorejivapesvedzera vanogadzira buzz. Hezvino zvatakawana. JuJu Watkins JuJu Watkins nyeredzi pamberi paYunivhesiti yeSouthern California. Pamusoro pekugona kwake basketball, Watkins zvakare NIL trailblazer. Akanga ari mutambi webasketball wekutanga weyunivhesiti kusaina chibvumirano nenyanzvi yekugadzira brand paakabatana neNYX muna 2024. Akashandawo nemhando dzakadai seGatorade neNike. Nehurombo, Watkins akakuvadza ACL panguva yemakwikwi egore rapfuura, uye haakwanise kutamba mumwaka wa2025-2026. Kunyangwe akaiswa parutivi, Watkins anoramba ari imwe yenyeredzi huru dzekoreji basketball pamagariro. Maererano neInfluencer Marketing data, Watkins ane vateveri vanosvika mamiriyoni e1.5 kumativi ose emagetsi, uye 85% yevateereri vake vari pasi pemakore 34. Ane inonakidza 6.5% chiyero chekubatanidzwa pa Instagram, uye anonyanya kugovera zvinyorwa pamusoro pezviitiko zvepasi rose uye basketball. Kudyidzana kwake kwemhando neNYX cosmetics kwakaunganidza EMV inoda kusvika zviuru mazana mana emadhora.
Cameron Boozer Cameron Boozer ari kumberi kweDuke Blue Devils, uye akatohwina Atlantic Coast Conference Player yeGore uye Rookie weGore. Boozer inoratidzwa zvakanyanya muDuke kushambadzira. Kunyangwe achingove mutsva, akatochengetedza zvibvumirano nemhando seSamsung neJoridhani, padivi pemukoma wake Cayden. Boozer ine vashoma vanopfuura zviuru mazana maviri evateveri pa Instagram, ine chiyero chekubatikana che4.3%, paInfluencer Marketing. Anonyanya kutaura nezvenyaya dzakaita sekufamba uye kuda kwake basketball, sekutemerwa nepuratifomu. Kudyidzana kwake kwemhando yepamusoro kusvika parizvino kuri neCrocs - chibvumirano chemhando chakatungamira kune zvingangoita zviuru zvitatu zvekubatanidzwa uye EMV inokosha inoda kusvika zviuru zvitanhatu zvemadhora. Isu tinotarisira kuona kuvepo kwaBoozer kuchikura mumakwikwi ese, sezvo Duke iri timu yepamusoro ine mbeu.
Flau'jae Johnson Sezvatatotaura, Johnson mutambi anotungamira weLouisiana State University akavaka chakasimba chakasimba pachezvake bhasikiti uye rap mabasa. Per Influencer Marketing data, Johnson ane vateveri vangangosvika mamirioni mashanu mu Instagram, TikTok, YouTube, X, Facebook uye Snapchat. Maonero ake akanyanya kukwirira, achipfuura zvakanyanya bhenji revagadziri vakafanana. Chikuva chakaona kuti anonyanya kutaura nezvenyaya dzakaita sehupenyu hwebasketball, kudada kwekoreji kuLSU, mimhanzi yake nemamixtapes, uye mimhanzi inoburitswa uye zvinoonekwa. Johnson akashanda pamwe nemhando dzinosvika makumi mana, kusanganisira PUMA, OREO uye Samsung, uye anowanzo shandisa mimhanzi yake muzvinyorwa zvinotsigirwa.
AJ Dybansta AJ Dybansta inyanzvi paBrigham Young University, atozviitira zita achiisa marekodhi muBig 12 Tournament. Akatobatana nemhando huru seFanatics, Nike uye Red Bull. Per Influencer Marketing, Dybansta ine vateveri vanopfuura miriyoni 1.2 pa Instagram, TikTok uye X — ine mwero wakakwira wekubatirana we7.2% paX. Inenge hafu yevateveri vake vane makore makumi maviri nemana kana pasi, uye 82% varume. Anonyanya kutumira nezve misoro senge basketball yakakwira, nharaunda nerudo, mafambiro nemararamiro, kutenda kwake uye kuseri kwezviitiko nguva. Hannah Hidalgo Hannah Hidalgo murindi weYunivhesiti yeNotre Dame. Anozivikanwa semutambi anotyisa, Hidalgo achangobva kunzi Atlantic Coast Conference Defensive Player of the Year uye Mutambi wose weGore-mutambi wekutanga munhoroondo yemusangano kuti awane zvose mumwaka wekudzokera shure. Hidalgo akabatana nemhando seRedbull neCVS. Sekureva kweInfluencer Kushambadzira, Hidalgo ane vanopfuura zviuru zana nemakumi mashanu nevateveri mumatiweki ese, aine huwandu hwekuita hwepamusoro hwe7.5% pa Instagram uye yakatokwira 12.5% paTikTok. Anonyanya kutumira nezvekutamba uye mimhanzi mafambiro, basketball yevakadzi, Notre Dame mitambo, podcasts uye kubvunzurudza, kutenda kwake, uye mararamiro uye zvemhando zvemukati. Chikuva chedu chakawanawo mushandirapamwe wake wemhando yepamusoro kuburikidza nekubatana kwaive neGatorade, mushandirapamwe une 18.7% yekubatanidzwa kwe6,600 yekubatanidzwa. Yaxel Lendeborg Yaxel Lendeborg isimba rakamira mberi reYunivhesiti yeMichigan uyo achangobva kunzi Big 10 Mutambi weGore. Lendeborg's NIL ongororo yemadhora mazana maviri nemazana matatu emadhora inomuita pakati pevatambi makumi maviri vepamusoro vakaongororwa veNCAA vadzidzi vemitambo. Pamusoro pekuve mutauriri mukuru weYunivhesiti yeMichigan, Lendeborg akazviratidzawo uye akasimudzira mutambo weNBA 2K25. Mutambi wenyeredzi ane 60,000 vateveri pa Instagram, ine inonakidza kwazvo 32% yekubatanidzwa mwero, maererano neInfluencer Marketing. Anonyanya kutumira nezvemaresitorendi emuno uye mamwe mabhureki emuno, NBA2K yemitambo uye iyo Michigan Wolverines. Kuti brand yako inogona sei kubvisa social media kusagadzikana Kurume Madness haingori nhangemutange yebhasiketi chete-ichi chiitiko chetsika chinopa mikana mikuru yemhando. Kunyangwe kuburikidza nekunyatso tsvagurudza kudyidzana kwemumhanyi wevadzidzi, inonyudza IRL zviitiko kana activation inofemerwa neinofarirwa nguva dzesocial media, kiyi yekubudirira iri mukupinza mutsika yepamhepo uye kusangana nevateereri kwavanenge vari. Sezvo mabhureki achiramba achisimudza matanda gore rega rega, ayo anogashira huchokwadi uye hutsva anozobuda kunze kwechaunga. Nemaitiro akakodzera uye kudyidzana, mhando yako inogona kushandura Kurume Madness kuita imwe inopenya yekushambadzira nguva. Iye zvino ndiyo nguva yekupinda mumutambo. Kutsvaga kumwe kuraira kwekutsvaga akanakisa mudzidzi-mumhanyi pesvedzero? Verenga gwara redu rekutsvaga vanofurira vakakodzera pamushandirapamwe wako. The post Kurume Madness kushambadzira: Maitiro emhando yepamusoro anogona kuhwina mapoinzi akaonekwa pekutanga paSpout Social.
