Ọ bụ mmalite nke Madness Madness na ndị na-anụ bọọlụ kọleji na mba ahụ na-aṅụrị ọṅụ. N'agbanyeghị na ị na-ahọrọ ihe nkwado Madness zuru oke ọ fọrọ nke nta ka ọ gaghị ekwe omume, ọtụtụ nde mmadụ na-emecha emume a ma ama kwa afọ ma na-ege ntị na egwuregwu dị ndụ. Asọmpi NCAA a ma ama na-adọta ndị na-agba ume na ndị na-akwado bandwagon. Gịnị ga-abụ Madness Madness na-enweghị ụdị na-abanye na hype? N'afọ gara aga, ihe fọrọ nke nta ka ọ bụrụ ebe mgbasa ozi niile n'oge asọmpi nwoke na nwanyị ka ewelitere ngwa ngwa, na mkpokọta mgbasa ozi na-agbaji karịa ijeri $1 n'afọ gara aga. Ntinye ego na-adọrọ adọrọ pụtara na ọnụ ahịa dị elu. Yabụ, kedu atụmatụ ịre ahịa Madness Madness ga-aga n'ụzọ niile? Anyị lere anya na asọmpi gara aga iji mee amụma amụma anyị, wee tụgharịa na Sprout Social Influencer Marketing iji chọpụta ebe ohere mmekọrịta kacha mma dị. Ka anyị banye na nsonaazụ ya na ndụmọdụ ole na ole iji nyere ika gị aka ịnọ na egwuregwu ahụ. Ohere ịre ahịa March Madness N'afọ gara aga, egwuregwu asọmpi March Madness ụmụ nwoke dọtara nkezi nke nde mmadụ 18.1, na asọmpi ụmụ nwanyị dọtara nde 8.5 ọzọ. Ebe ọtụtụ iri nde mmadụ na-ege ntị, o doro anya na March Madness bụ oge omenala bụ isi. Ma ọ bụghị naanị maka ndị na-akwado ụdị egwuregwu, ma ọ bụ ụdị egwuregwu na mgbatị ahụ dị n'akụkụ. N'etiti egwuregwu-site-egwuregwu, nkọwa na-agbanwe agbanwe na ụmụ akwụkwọ-eme egwuregwu na mgbasa ozi mmekọrịta, March Madness nwere mmetụta karịa na zeitgeist karịa mgbe ọ bụla. N'ịpụpụ, ndị mmadụ enyerela aka gbanwee ọtụtụ mmemme egwuregwu ka ọ bụrụ ohere ịzụ ahịa na-enye nnukwu ego maka ụdị ụdị ọ bụla-site na nri na ihe ọṅụṅụ ruo ụlọ ejiji ruo ụlọ ọrụ mkpuchi. Ndị na-eme egwuregwu ụmụ akwụkwọ (na ndị egwuregwu asọmpi ndị ọzọ) karịsịa na-eme ka mmekọrịta ọha na eze na ngwaahịa ere ere. Nke a bụ akụkụ nke usoro nnukwu nnukwu, dị ka anọ n'ime ndị na-ere ahịa ise na-ekwu na ndị na-eme ihe na-eme ihe na-eme ọdịnaya ezigara na akaụntụ ika n'ihe gbasara iru, ntinye aka na ntughari, kwa The State of Influencer Marketing Report. Ka ụdịrị ndị ọzọ na-agba ọsọ iji nweta ihe kachasị na Madness Madness, mkpọsa pụtara ìhè ga-egosipụta mmekorita nke ụmụ akwụkwọ na ndị na-eme egwuregwu, tinye okwu mmetụ omenala n'ịntanetị ma na-agwa ndị na-ege ntị dị iche iche okwu. 4 March Madness marketing echiche na atụmatụ ị ga-anwale (ya na ihe atụ mkpọsa 2025) Site na nnukwu ihe omume dị ka March Madness, ọ dị mfe ịla n'iyi na mkpọtụ. Iji rụọ ọrụ mgbasa ozi nkwụsị akwụkwọ mpịakọta, ịkwesịrị ịbanye na omenala ịntanetị. Ime otú ahụ ga-enyere gị aka iso ndị na-eme ihe ziri ezi na-akpakọrịta, mepụta ahụmịhe fan ndị na-ege gị ntị ga-ahụ n'anya ma bụrụ onye mbụ na-anabata mmemme asọmpi. Nke a bụ ụzọ ole na ole a na-ahụ anya iji banye na mmemme ahụ, yana ọmụmaatụ sitere na 2025 iji kpalie atụmatụ gị. Kpatụ n'ahịa ọhụrụ nke ndị na-eme ihe dị ka Experian Mkpebi Courtlọikpe Kasị Elu mere ihe mere eme na 2021 kwere ka ndị na-eme egwuregwu kọleji nweta ụgwọ maka aha ha, onyonyo na ọdịdị ha na nke mbụ. N'ime afọ ole na ole gara aga, ụlọ ọrụ ọtụtụ nde dollar apụtala. Ndị na-eme egwuregwu nke ụmụ akwụkwọ malitere iso onye ọ bụla si na ụlọ oriri na ọṅụṅụ kọleji obodo na-emekọrịta ihe na ụdị isi dị ka Nike. N'ime March Madness, ụdị na-ebuga mmekọ ndị a gaa n'ọkwa ọzọ - site na mkpokọta Round 21 na Paige Bueckers ruo U site na Kotex's Play na mkpọsa oge gị. Anyị nwere mmasị na mkpọsa Experian na Flau'jae Johnson, onye nche basketball nke Mahadum Louisiana State. Na mgbakwunye na ịbụ onye ọkpụkpọ n'ọkwa mba, Johnson bụkwa onye omenkà rap ama ama nke nwere mmasị na ego onwe ya. Na vidiyo mgbasa ozi mgbasa ozi maka mgbasa ozi ahụ, kpakpando zara ajụjụ ndị fan wee kọwaa otu o si eji ngwa Experian wulite kredit na nyochaa ndenye aha ya.
Ọ kpughekwara na Experian kpochapụrụ $ 5 nde ụgwọ maka ezinụlọ na Louisiana, yana $ 100,000 ọzọ oge ọ bụla ndị otu egwuregwu basketball ụmụ nwanyị LSU meriri egwuregwu March Madness. Dabere na Sprout Social Influencer Marketing, mmekorita ahụ weputara uru mgbasa ozi enwetara (EMV) dị nso $350,000 na mmekọrịta. Ihe kpatara o jiri na-arụ ọrụ: Na 2025, Johnson bụ onye na-eme egwuregwu kọleji ụmụ nwanyị kacha akwụ ụgwọ, yana ọnụ ahịa NIL ruru nde $1.5. Ọ wulitere akara nkeonwe na akụ na ụba ogologo oge, itinye ego na agụmakwụkwọ ego, na-eme ka ọ bụrụ onye mmekọ zuru oke maka Experian. Maka ụdị ndị na-abụghị ụlọ ọrụ egwuregwu, kpatụ aka na ụmụ akwụkwọ-ndị na-eme egwuregwu bụ ndị nweburu ntụkwasị obi na oghere ma ọ bụ niche gị. Mee ka usoro ihe dị adị dị ka Buffalo Wild Wings Otu n'ime kpakpando breakout nke asọmpi 2025 abụghị onye nchịkwa ma ọ bụonye ọkpụkpọ-ọ bụ Amir “Aura” Khan, onye njikwa McNeese State. Khan gara viral mgbe ọ pụtara na ọwara otu ahụ na-ejide igbe mkpọtụ, na-eduga ndị egwuregwu ahụ n'ụlọ ikpe ka ha ji ịnụ ọkụ n'obi na-egwu egwu na egwu Lud Foe's "In & Out". O siri ike ịghara ịmụmụ ọnụ ọchị na ịgba egwu mgbe ị na-ekiri ihe nkiri azụ. Mgbe vidiyo ahụ weghaara ịntanetị site n'oké ifufe, Khan bụ onye njikwa ụmụ akwụkwọ izizi nke otu kọleji bịanyere aka na azụmaahịa NIL ahịa, na-echekwa mmekọrịta ya na TickPick, Kuki Insomnia, Buffalo Wild Wings na ndị ọzọ. Mmekọrịta Buffalo Wild Wings nwere ọgụgụ isi karịsịa. Akara ahụ mepụtara igbe igbe omenala nwere akara Buffalo Wild Wings n'ihu na etiti. Khan jiri igbe boombox mee ọsọ ọsọ Madness niile nke otu ahụ. Khan na igbe igbe ya nwetara ihe karịrị ijeri 2.5 nwetara mmetụta mgbasa ozi, Buffalo Wild Wings 'CMO, Tristan Meline gwara Forbes.
N'ile anya n'ihu, Buffalo Wild Wings bụ onye na-akwado ụlọ mmanya egwuregwu maka asọmpi 2026, ma kpugheela ngwa ahịa ọhụrụ na ihe nchịkọta nhọrọ. Khan alaghachila na steeti McNeese na nso nso a, ka ọ gbasịrị obere oge na NC State. Ha abụọ bụ nke edobere maka 2026 Madness spotlight. Ihe kpatara o jiri na-arụ ọrụ: Mgbasa ozi ahụ na-ekwu maka ihe omume ntụrụndụ March Madness ọkacha mmasị: na-enwe obi ụtọ maka akụkọ Cinderella na-atụghị anya ya. Site na mmekorita ya na Khan n'oge, Buffalo Wild Wings dabara nke ọma na mkparịta ụka ịntanetị yana mmụọ asọmpi ahụ. Mgbe ị na-achọ ndị mmekọ, cheta na ha agaghị esi n'otu ndị na-eto eto ma ọ bụ MVP mee mmetụta. Tinye ego na nganga obodo dịka AT&T AT&T bụ otu n'ime ndị nkwado NCAA kacha elu. Akara ahụ etinyela ego na March Madness na-anabata obodo na obodo ebe ha malitere ịkwado asọmpi ahụ na 2001. N'ime afọ anọ ikpeazụ nke afọ gara aga na San Antonio, AT&T butere mmetụta mpaghara ụzọ site n'inye $10 maka nkata ọ bụla emere na Fan Fest na South Texas Business Partnership na Compudopt iji nye ohere kọmputa na mpaghara mpaghara. AT & T kwadoro Block Party na March Madness Music Festival, ihe omume n'efu maka ndị otu San Antonio obodo na ndị na-eleta egwuregwu egwuregwu. AT&T na-alaghachi iji kwado mmemme na asọmpi 2026. N'afọ gara aga, ika ahụ sokwa Duke kpakpando Cooper Flagg na nne nne ya, na-egosipụta duo na mgbasa ozi sitere n'ike mmụọ nsọ bingo. Ọ dịghị ihe na-ekwu mpako dị nnọọ ka sweta omenala nne nne.
Ihe kpatara o ji arụ ọrụ: Ọ bụ ezie na mpako obodo nwere ike ịkpalite ọhụụ nke asọmpi kpụ ọkụ n'ọnụ, n'ọkwa dị omimi, ọ bụ maka ilekọta obodo ndị otu na ndị egwuregwu anyị kacha amasị anyị na-anọchi anya, na ịkọwapụta ezinụlọ na usoro nkwado ndị egwuregwu kachasị amasị anyị. Agbanyeghị na AT&T bụ akara zuru ụwa ọnụ, ha na-eje ozi na ọkwa mpaghara na-enye njikọta maka ndị mmadụ n'otu n'otu ebe ọ bụla ha nọ. Ya mere mkpọsa a abụghị naanị na-ejere ndị Fans ozi, kamakwa na-ejere ndị ahịa obodo ha ozi. Mepụta hype n'ịntanetị na oge n'akụkụ ụlọ ikpe dị ka Snapchat Snapchat, ikpo okwu nkesa ọdịnaya ephemeral, na-arụ ọrụ na ndị egwuregwu ụmụ akwụkwọ, ụlọ akwụkwọ, asọmpi na ụdị iji mepụta ọdịnaya gburugburu nnukwu oge site na asọmpi Madness Madness. Ọtụtụ ụlọ akwụkwọ enyochala akaụntụ-mara dị ka akaụntụ Snap Star-na Snapchat, nke netwọk ahụ na-eme ka ndị ọrụ ha pụta ìhè (ọtụtụ n'okpuru 25). Netwọk ahụ na-ejikọta ọdịnaya dị n'azụ na eserese mgbasa ozi gọọmentị. Dị ka Anmol Malhotra, Snap's Head of Sports Partnerships, gwara Marketing Brew: "Anyị nwere mmekọrịta dị ukwuu na Warner Bros. Discovery ... Turner, wdg. Nke ahụ bụ ebe anyị na-enweta mkpuchi anyị, ma echere m na ọtụtụ mkpuchi anyị ga-enweta bụkwa site na otu, ndị egwuregwu n'onwe ha na ndị na-emepụta ọdịnaya maka ikpo okwu. "
Ihe kpatara na ọ na-arụ ọrụ: Na mmekọrịta ọha na eze, ụdị nwere ike ịgwakọta oge gọọmentị yana echiche n'azụ ihe nkiri nke ndị kacha nso na omume ahụ. Mmekọrịta na ndị okike, ndị na-eme egwuregwu ma ọ bụ ndị na-eme egwuregwu bụ ndị nwere ike ijide oge dị adị na-eme ka mkpuchi ahụ nwee mmetụta nke mmadụ na mmekọrịta mmadụ na mbụ, ma tinye akara gị n'ime asọmpi ahụ n'ụzọ nkịtị. Ndị na-eme egwuregwu kọleji kacha elu ga-elele maka ire ahịa Madness Madness 2026 (na gafere) Enwere ihe karịrị ụmụ akwụkwọ NCAA 550,000. Ihe ndekọ a na-agbaji na-akọwa ihe kpatara ohere ịre ahịa nke influencer maka ụdị aha ji dị elu mgbe niile n'ihi mkpebi NIL. Iji nyere aka belata nnukwu ọdọ mmiri a wee chọta ndị mmekọ kwesịrị ekwesị maka ika gị, tụgharịa gaa na ngwọta dị ka Marketing Influencer.
Iji gosi ka o si arụ ọrụ, anyị lere anya na profaịlụ Marketing Influencer nke onye egwuregwu kọleji kacha elundị na-eme ihe na-emepụta buzz. Nke a bụ ihe anyị hụrụ. JuJu Watkins JuJu Watkins bụ kpakpando na-aga n'ihu na Mahadum Southern California. Na mgbakwunye na ike basketball ya, Watkins bụkwa onye NIL trailblazer. Ọ bụ onye egwuregwu basketball nke mahadum mbụ bịanyere aka na nkwekọrịta ya na ọkachamara etemeete ika mgbe ya na NYX jikọrọ aka na 2024. Ọ na-arụkwa ọrụ na ụdị dị ka Gatorade na Nike. N'ụzọ dị mwute, Watkins nwetara mmerụ ahụ ACL n'oge asọmpi afọ gara aga, ma enweghị ike igwu egwu na oge 2025-2026. N'agbanyeghị agbahapụ ya, Watkins ka bụ otu n'ime nnukwu kpakpando bọọlụ kọleji na mmekọrịta ọha. Dị ka data Influencer Marketing si kwuo, Watkins nwere gburugburu 1.5 nde ndị na-eso ụzọ n'ofe netwọk, na 85% nke ndị na-ege ya ntị nọ n'okpuru afọ 34. O nwere mmasị na 6.5% ntinye aka na Instagram, na o yikarịrị ka ọ ga-ekekọrịta ọdịnaya banyere ihe omume ụwa na basketball. Mmekọrịta ika ya na ihe ịchọ mma NYX achịkọtala EMV ihe fọrọ nke nta ka ọ bụrụ $400,000.
Cameron Boozer Cameron Boozer bụ onye na-aga n'ihu maka Duke Blue Devils, ma merielarị onye ọkpụkpọ Atlantic Coast Conference Player of the Year na Rookie nke Afọ. A na-egosipụta Boozer nke ọma na ahịa Duke. N'agbanyeghị na ọ bụ onye ọhụrụ, ọ nwetalarị azụmaahịa na ụdị dị ka Samsung na Jordan, yana nwanne ejima ya Cayden. Boozer nwere ntakịrị ihe karịrị ndị na-eso ụzọ 200,000 na Instagram, yana ọnụego ntinye aka nke 4.3%, kwa Marketing Influencer. O yikarịrị ka ọ ga-ekwu maka isiokwu ndị dị ka njem na mmasị ya maka basketball, dị ka ikpo okwu kpebisiri ike. Mmekọrịta ya kachasị elu ruo taa bụ na Crocs - nkwekọrịta ika nke butere ihe fọrọ nke nta ka ọ bụrụ njikọ aka 3,000 na EMV ruru ihe fọrọ nke nta ka ọ bụrụ $6,000. Anyị na-atụ anya ịhụ ọnụnọ Boozer ka ọ na-eto n'oge asọmpi a, ebe Duke bụ ndị otu kacha nwee mkpụrụ.
Flau'jae Johnson Dịka anyị kwuburu, Johnson bụ onye isi egwuregwu Mahadum steeti Louisiana wuru akara siri ike n'akụkụ ọrụ bọọlụ kọleji na rap. Data Marketing Per Influencer, Johnson nwere ihe fọrọ nke nta ka ọ bụrụ nde mmadụ ise n'ofe Instagram, TikTok, YouTube, X, Facebook na Snapchat. Ọnụego nlele ya dị elu nke ukwuu, karịa nke ndị okike yiri ya. Ikpo okwu chọpụtara na o yikarịrị ka ọ ga-ekwu maka isiokwu dị ka ndụ basketball, mpako kọleji na LSU, egwu ya na mixtapes, na mwepụta vidiyo egwu na ihe ngosi. Johnson na ihe dị ka ụdị 40 na-arụkọ ọrụ ọnụ, gụnyere PUMA, OREO na Samsung, na-ejikarị egwu nke ya eme ihe na posts ndị akwadoro.
AJ Dybansta AJ Dybansta bụ kpakpando ọhụrụ na Mahadum Brigham Young, na-emelarị onwe ya aha na-edepụta ndekọ na Big 12 Tournament. O nweelarị ụdịrị ndị isi dị ka Fanatics, Nike na Red Bull. Per Influencer Marketing, Dybansta nwere ihe karịrị 1.2 nde ndị na-eso ụzọ na Instagram, TikTok na X-nke nwere ọnụ ọgụgụ dị elu nke 7.2% na X. Ihe fọrọ nke nta ka ọ bụrụ ọkara nke ndị na-eso ụzọ ya bụ 24 ma ọ bụ karịa, na 82% bụ ụmụ nwoke. O yikarịrị ka ọ biputere isiokwu ndị dị ka ihe ngosi basketball, obodo na ọrụ ebere, njem na ụzọ ndụ, okwukwe ya na oge n'azụ ihe nkiri. Hannah Hidalgo Hannah Hidalgo bụ onye nche maka Mahadum Notre Dame. N'ịbụ onye a maara dị ka onye egwu egwu, Hidalgo ka a na-akpọ na nso nso a Atlantic Coast Conference Defensive Player of the Year na n'ozuzu Player nke Afọ-onye mbụ na-eme egwuregwu na akụkọ ihe mere eme ogbako iji nweta ma na azụ azụ azụ. Hidalgo esorola ụdị dị ka Redbull na CVS. Dabere na Marketing Influencer, Hidalgo nwere ihe karịrị ndị na-eso ụzọ 150,000 n'ofe netwọkụ, yana ọnụ ọgụgụ ntinye aka dị elu nke 7.5% na Instagram yana ọbụna karịa 12.5% na TikTok. O yikarịrị ka ọ biputere gbasara ịgba egwu na usoro egwu, basketball ụmụ nwanyị, egwuregwu Notre Dame, pọdkastị na ajụjụ ọnụ, okwukwe ya, na ụdị ndụ na ọdịnaya ika. Ikpokoro anyị hụkwara mgbasa ozi ika ya kacha elu site na mmekorita ya na Gatorade, mkpọsa nwere ọnụego ntinye aka 18.7% nke ntinye aka 6,600. Yaxel Lendeborg Yaxel Lendeborg bụ ike pụtara ìhè maka Mahadum Michigan bụ onye akpọrọ Big 10 Player of the Year n'oge na-adịbeghị anya. Ntụle nke Lendeborg NIL nke $ 2.3 na-eme ka ọ bụrụ n'etiti ndị egwuregwu ụmụ akwụkwọ NCAA kacha elu 20. Na mgbakwunye na ịbụ onye isi ọnụ na-ekwuchitere Mahadum Michigan, Lendeborg pụtakwara na ma kwalite egwuregwu NBA 2K25. Onye ọkpụkpọ kpakpando ahụ nwere ndị na-eso ụzọ 60,000 na Instagram, yana ọnụego ntinye aka 32% dị oke egwu, dị ka Influencer Marketing si kwuo. O yikarịrị ka ọ ga-ebipụtaụlọ oriri na ọṅụṅụ mpaghara na ụdị mpaghara ndị ọzọ, egwuregwu NBA2K na Michigan Wolverines. Kedu ka ika gị nwere ike isi wepụ mgbasa ozi mgbasa ozi iwe Machị Madness abụghị naanị asọmpi basketball - ọ bụ ihe omume ọdịnala na-enye ohere dị ukwuu maka ụdị. Ma site na mmekorita nke egwuregwu ụmụ akwụkwọ nyochara nke ọma, ahụmịhe IRL na-emetụ n'ahụ ma ọ bụ mmemme sitere na oge mgbasa ozi mmekọrịta na-ewu ewu, isi ihe na-eme ka ihe ịga nke ọma bụ ịbanye na omenala ịntanetị na izute ndị na-ege ntị ebe ha nọbu. Dị ka ụdị na-aga n'ihu na-ebuli ọkwá kwa afọ, ndị na-anabata eziokwu na ihe ọhụrụ ga-apụta na igwe mmadụ. Site na atụmatụ ziri ezi na mmekorita, ika gị nwere ike ịtụgharị Madness Madness ka ọ bụrụ otu oge ire ahịa na-enwu gbaa. Ugbu a bụ oge ịbanye n'egwuregwu ahụ. Na-achọ nkuzi ndị ọzọ maka ịchọta ndị na-emetụta ụmụ akwụkwọ-ndị na-eme egwuregwu kacha mma? Gụọ ntuziaka anyị ka ịchọta ndị na-eme ihe ziri ezi maka mkpọsa gị. The post March Madness Marketing: Otu ụdị ndị ama ama nwere ike isi nweta isi ihe pụtara na mbụ na Sprout Social.
