Nintangiriro ya Werurwe Ubusazi kandi abakunzi ba basketball ya kaminuza hirya no hino barishima. Nubwo gutoranya neza ukwezi kwa Werurwe Ubusazi bidashoboka, abantu babarirwa muri za miriyoni barangiza imihango yimigani buri mwaka kandi bagahuza imikino ya Live. Irushanwa rizwi cyane rya NCAA rihuza abafana-bapfuye ndetse nabashyigikiye. Kandi Werurwe Ubusazi bwaba bumeze bute nta marike yinjira mubihimbano? Umwaka ushize, hafi ya yose yamamaza mugihe cyamarushanwa yabagabo nabategarugori yahise atorwa, aho amafaranga yose yakoreshejwe yamennye hejuru ya miliyari imwe y'amadolari mumyaka yashize. Ishoramari rishimishije bivuze ko imigabane ari myinshi. None, ni ubuhe buryo bwo Kwamamaza Ubusazi bwo muri Werurwe buzagenda inzira yose? Twarebye amarushanwa yashize kugirango tumenye ingamba zacu, hanyuma twerekeza kuri Marketing ya Sprout Social Influencer Marketing kugirango tumenye aho amahirwe meza yubufatanye aherereye. Reka twibire mubisubizo hamwe ninama nkeya zifasha ikirango cyawe kuguma mumikino. Amahirwe yo kwamamaza muri Werurwe Umwaka ushize, umukino wa shampiona y'abagabo yo muri Werurwe Madness wahuje impuzandengo ya miriyoni 18.1, naho shampiyona y'abagore yinjije izindi miliyoni 8.5. Hamwe na miriyoni mirongo yabantu bakurikirana, biragaragara ko Ubusazi bwa Werurwe ari umwanya wingenzi wumuco. Kandi ntabwo ari kubafana basanzwe gusa, cyangwa siporo hamwe na fitness-marike yegeranye. Hagati yo gukina-gukina, kwerekana ibisobanuro hamwe nabanyeshuri-athelete bigira ingaruka ku mbuga nkoranyambaga, Werurwe Ubusazi bugira ingaruka nyinshi kuri zeitgeist kuruta mbere hose. Kwiyegereza, imibereho myiza yafashije guhindura imikino myinshi ya siporo muburyo bwo kwamamaza bwinjiza ibicuruzwa byubwoko bwose - kuva ibiryo n'ibinyobwa kugeza amazu yimyambarire kugeza mubigo byubwishingizi. Abanyeshuri-bakinnyi ba siporo (hamwe nabandi ba star ba marushanwa) byumwihariko batera kwishora mubikorwa nibicuruzwa byagurishijwe. Ibi ni bimwe mu bigize macro, kubera ko bane kuri batanu bacuruzi bavuga ko ibintu byinjira hanze bikora ibintu byashyizwe kuri konte yikirango mubijyanye no kugera, gusezerana no guhinduka, nkuko byatangajwe na Leta ishinzwe kwamamaza ibicuruzwa. Mugihe ibirango byinshi bihutira gukoresha neza Ubusazi bwo muri Werurwe, ubukangurambaga bugaragara buzagaragaramo ubufatanye bwabanyeshuri-bakinnyi baterankunga, bashiremo amabuye yumuco kumurongo kandi babwire abantu batandukanye. 4 Werurwe Ubusazi ibitekerezo byo kwamamaza no gufata ingamba zo kugerageza (hamwe n'ingero zo kwiyamamaza 2025) Hamwe nibikorwa bikomeye nka Werurwe Ubusazi, biroroshye kuzimira mu rusaku. Kugirango ukore ubukangurambaga bwo guhagarika imizingo, ugomba gukanda mumico yo kumurongo. Kubikora bizagushoboza gufatanya nababigizemo uruhare, gushiraho uburambe bwabafana abakwumva bazakunda kandi ube uwambere gusubiza ibikorwa byamarushanwa. Hano hari inzira zifatika zo kwinjira mubikorwa, nurugero rwo muri 2025 kugirango ushishikarize ingamba zawe. Kanda mumasoko mashya yabaterankunga nka Experian Icyemezo cyamateka cyurukiko rwikirenga mumwaka wa 2021 cyemereye abakinnyi ba koleji guhembwa izina ryabo, ishusho yabo ndetse nubusa. Mu myaka mike ishize, inganda-miriyoni y'amadolari yagaragaye. Abanyeshuri-bakinnyi batangiye gufatanya nabantu bose kuva muri resitora yumujyi wa koleji kugeza ku bicuruzwa bikomeye nka Nike. Muri Werurwe Ubusazi, ibirango bijyana ubwo bufatanye kurwego rukurikira-uhereye ku cyegeranyo cya Round 21 hamwe na Paige Bueckers kugeza U na Kotex's Play kuri gahunda yawe yo kwiyamamaza. Twakunze cyane cyane kwiyamamaza kwa Experian hamwe na Flau'jae Johnson, umuzamu wa basketball muri kaminuza ya leta ya Louisiana. Usibye kuba umukinnyi uri ku rwego rwigihugu, Johnson numuhanzi wamamaye wa rap ukunda cyane imari yumuntu. Mu mashusho mbuga nkoranyambaga yo kwiyamamaza, umustar yashubije ibibazo byabafana anasobanura uburyo akoresha porogaramu ya Experian kubaka inguzanyo no gukurikirana abiyandikisha.
Yagaragaje kandi ko Umunyamerika yahanaguye amadeni miliyoni 5 y’amadorali ku miryango yo muri Louisiana, hamwe n’andi 100.000 $ buri gihe ikipe ya basketball y’abagore ya LSU yatsinze umukino wa Madness muri Werurwe. Nk’uko byatangajwe na Sprout Social Influencer Marketing, ubwo bufatanye bwatanze agaciro k’itangazamakuru ryinjije (EMV) hafi $ 350,000 ku mibereho. Impamvu ikora: Mu 2025, Johnson yari umukinnyi w’abakobwa bahembwa menshi muri kaminuza ya kaminuza, hamwe na NIL ifite agaciro ka miliyoni 1.5. Yubatse ikirango cyumuntu hafi yubutunzi bwigihe kirekire, gushora imari no gusoma kumafaranga, bituma aba umufatanyabikorwa mwiza wo kurema kuri Experian. Kubirango hanze yinganda zimikino, kanda mubanyeshuri-bakinnyi ba siporo basanzwe bafite ikizere mumwanya wawe cyangwa niche. Koresha ibihe nyabyo nka Buffalo Wild Wings Umwe mu ba star ba ruhago mu marushanwa ya 2025 ntabwo yari umutoza cyangwaumukinnyi-ni Amir “Aura” Khan, umuyobozi wa Leta ya McNeese. Khan yagiye ahagaragara ubwo yasohokaga mu mwobo w'ikipe afashe boombox, ayobora abakinnyi mu rukiko mu gihe ashishikaye asakuza yerekeza kuri “In & Out” ya Lud Foe. Biragoye kutamwenyura no kubyina hamwe iyo urebye amashusho inyuma. Iyo videwo imaze gufata interineti ku muyaga, Khan ni we muyobozi wa mbere w’abanyeshuri bagize itsinda rya kaminuza ryasinyanye amasezerano yo kwamamaza NIL, abona ubufatanye na TickPick, Cookies Insomnia Cookies, Buffalo Wild Wings nibindi. Ubufatanye bwa Buffalo Wild Wings bwari ubuhanga cyane. Ikirangantego cyaremye boombox yihariye ikirango cya Buffalo Wild Wings imbere na hagati. Khan yakoresheje boombox mumakipe yose yo muri Werurwe Ubusazi. Khan na boombox yinjije miliyari zisaga 2,5 zabonye itangazamakuru, nk'uko CMO ya Buffalo Wild Wings, Tristan Meline yabitangarije Forbes.
Urebye imbere, Buffalo Wild Wings numuterankunga wa siporo yemewe yimikino 2026, kandi yamaze gushyira ahagaragara ibicuruzwa bishya nibintu. Khan aherutse gusubira muri Leta ya McNeese, nyuma yo kwiruka muri Leta ya NC. Byombi byamenyekanye kubusazi bwa 2026 Werurwe. Impamvu ikora: Ubukangurambaga buvuga imyidagaduro yo muri Werurwe ukunda: kwishimira inkuru za Cinderella zitunguranye. Mu gufatanya na Khan hakiri kare, Buffalo Wild Wings yakoresheje neza ibiganiro kuri interineti n'umwuka w'irushanwa. Mugihe ushaka abafatanyabikorwa, ibuka ko batagomba kuva mumurwi wambere wimbuto cyangwa MVP kugirango bagire icyo bakora. Shora mumudugudu wubwibone nka AT&T AT&T numwe mubaterankunga bo murwego rwo hejuru NCAA. Ikirango cyashoramari muri Werurwe Madness yakiriye imijyi nabaturage baho kuva batangira gutera inkunga amarushanwa muri 2001. Mugihe cyanyuma cyumwaka ushize wa San Antonio, AT&T yashyize imbere ingaruka zaho itanga amadorari 10 kuri buri gatebo kakozwe muri Fan Fest mubufatanye bwubucuruzi bwa Texas yepfo na Compudopt kugirango mudasobwa igere kubaturage. AT&T yateye inkunga kandi ibirori bya Block mu iserukiramuco rya muzika rya Madness muri Werurwe, ibirori ku buntu ku bagize umuryango wa San Antonio ndetse no gusura abakunzi ba siporo. AT&T iragaruka gutera inkunga ibirori mumarushanwa 2026. Umwaka ushize, ikirango cyanafatanije na Duke star Cooper Flagg na nyirakuru, bagaragaza aba bombi mumatangazo ya bingo. Ntakintu kivuga ubwibone nkibisanzwe bya nyirakuru.
Impamvu ikora: Mugihe ishema ryiwabo rishobora gutanga icyerekezo cyo guhangana gukabije, kurwego rwimbitse ni ukwita kubaturage amakipe dukunda hamwe nabakinnyi dukunda bahagarariye, no kwerekana imiryango y'abakinnyi dukunda hamwe na sisitemu yo gufasha. Nubwo AT&T ari ikirango cyisi yose, bakorera kurwego rwibanze batanga umurongo kubantu aho bari hose. Ubu bukangurambaga rero ntabwo bukorera abafana gusa, ahubwo bunakorera abakiriya babo. Kora impuha kumurongo hamwe nibihe byurukiko nka Snapchat Snapchat, urubuga rwo kugabana ibintu byinshi, ikorana nabakinnyi babanyeshuri, amashuri, shampiyona nibirango kugirango bakore ibintu hafi yigihe kinini kuva mumarushanwa ya Madness yo muri Werurwe. Amashuri menshi yagenzuye konti-izwi nka Snap Star konte-kuri Snapchat, umuyoboro ugaragaza kubakoresha (benshi bari munsi yimyaka 25). Umuyoboro uhuza ibiri inyuma-yerekana amashusho yemewe. Nkuko Anmol Malhotra, Umuyobozi wa Snap ushinzwe ubufatanye bwa siporo yabitangarije Marketing Brew ati: "Dufite umubano ukomeye na Warner Bros. Discovery… Turner, n'ibindi.
Impamvu ikora: Kubijyanye n'imibereho, ibirango birashobora guhuza ibihe byemewe hamwe ninyuma yibitekerezo byabegereye ibikorwa. Gufatanya nabashinzwe kurema, abakinnyi cyangwa abimbere bashobora gufata umwanya wigihe bituma ubwishingizi bwumva abantu kandi bakabana-mbere, kandi binjiza ikirango cyawe mumarushanwa muburyo busanzwe. Abakinnyi ba siporo bakomeye muri za kaminuza kureba 2026 Werurwe Kwamamaza Ubusazi (na nyuma yaho) Hano hari abakinnyi barenga 550.000 NCAA. Iyi mibare yerekana amateka isobanura impamvu amahirwe yo kwamamaza ibicuruzwa byamamaye biri murwego rwo hejuru nyuma yicyemezo cya NIL. Kugira ngo ufashe kugabanya iki kidendezi kinini no kubona abafatanyabikorwa bakwiriye kuranga, hindukirira igisubizo nka Marketing ya Influencer.
Kugirango twerekane uko ikora, twarebye imyirondoro ya Marketing ya Influencer Marketing yumukinnyi wambere wa kaminuzaabaterankunga batanga buzz. Dore ibyo twabonye. JuJu Watkins JuJu Watkins ninyenyeri imbere muri kaminuza y amajyepfo ya California. Usibye ubuhanga bwe bwa basketball, Watkins nubundi NIL trailblazer. Niwe mukinnyi wa mbere wa basketball wa kaminuza wasinyanye amasezerano n’umwuga wo kwisiga wabigize umwuga ubwo yafatanyaga na NYX mu 2024.Yakoranye kandi n’ibirango nka Gatorade na Nike. Kubwamahirwe, Watkins yagize imvune ya ACL mumarushanwa yumwaka ushize, kandi ntashobora gukina shampiyona 2025-2026. Nubwo yashyizwe ku ruhande, Watkins akomeje kuba umwe mu ba star bakomeye ba basketball ya kaminuza ku mibereho. Nk’uko amakuru ya Influencer Marketing abitangaza, Watkins afite abayoboke bagera kuri miliyoni 1.5 ku mbuga za interineti, naho 85% by'abamuteze amatwi bari munsi y’imyaka 34. Afite igipimo cyiza cya 6.5% cyo gusezerana kuri Instagram, kandi birashoboka cyane ko azasangiza ibintu bijyanye n’ibitangaza ku isi ndetse na basketball. Ubufatanye bwe na cosmetike ya NYX yakusanyije EMV hafi $ 400,000.
Kameron Boozer Cameron Boozer ni umukinnyi wa Duke Blue Devils, kandi yamaze gutsindira umukinnyi witwaye neza mu nama ya Atlantike Coast na Rookie wumwaka. Boozer igaragara cyane mubucuruzi bwa Duke. Nubwo ari umunyeshuri wa mbere gusa, yamaze kubona amasezerano ku bicuruzwa nka Samsung na Jordan, hamwe na murumuna we w'impanga Cayden. Boozer afite abayoboke barenga gato 200.000 kuri Instagram, hamwe nabasezeranye bangana na 4.3%, kuri Marketing ya Influencer. Birashoboka cyane ko avuga ku ngingo nkurugendo nishyaka rye rya basketball, nkuko byagenwe nurubuga. Ubufatanye bwe bwa mbere kugeza ubu ni hamwe na Crocs - amasezerano yerekana ibicuruzwa byatumye abantu bagera ku 3.000 basezerana na EMV bifite agaciro ka $ 6.000. Turateganya kubona Boozer ihari ikura mumarushanwa yose, kuko Duke nitsinda ryambere ryatewe imbuto.
Flau'jae Johnson Nkuko twigeze kubivuga, Johnson numukinnyi ukomeye wa kaminuza ya leta ya Louisiana wubatse ikirango gikomeye cyumukino wa basketball hamwe nakazi ka rap. Ku makuru yo Kwamamaza, Johnson afite abayoboke bagera kuri miliyoni 5 kuri Instagram, TikTok, YouTube, X, Facebook na Snapchat. Igipimo cye cyo kureba kiri hejuru cyane, kirenze cyane igipimo cyabashizeho. Ihuriro ryasanze bishoboka cyane ko avuga ku ngingo nkubuzima bwa basketball, ishema rya kaminuza muri LSU, umuziki we hamwe nuruvange, hamwe namashusho yindirimbo n'amashusho. Johnson yakoranye n'ibirango bigera kuri 40, birimo PUMA, OREO na Samsung, kandi akenshi akoresha umuziki we mu nyandiko zatewe inkunga.
AJ Dybansta AJ Dybansta numunyeshuri wambere wambere muri kaminuza ya Brigham Young, asanzwe akora izina kugirango ashyireho amanota mumarushanwa ya Big 12. Amaze gufatanya n'ibirango bikomeye nka Fanatics, Nike na Red Bull. Kuri Marketing Influencer, Dybansta ifite abayoboke barenga miliyoni 1.2 kuri Instagram, TikTok na X - bafite umubare munini wo gusezerana bangana na 7.2% kuri X. Hafi ya kimwe cya kabiri cyabayoboke be ni 24 cyangwa bato, naho 82% ni abagabo. Birashoboka cyane ko yandika kubyerekeye ingingo zingenzi za basketball, umuganda n’urukundo, ingendo nubuzima, kwizera kwe nibihe byihishe inyuma. Hannah Hidalgo Hannah Hidalgo ni umuzamu wa kaminuza ya Notre Dame. Azwiho kuba umukinnyi ukaze, Hidalgo aherutse kugirwa umukinnyi w’umwaka urinda izamu rya Atlantike n’umukinnyi w’umwaka muri rusange - umukinnyi wa mbere mu mateka y’inama yagezeho haba mu bihe byashize. Hidalgo yafatanije nibirango nka Redbull na CVS. Nk’uko byatangajwe na Influencer Marketing, Hidalgo ifite abayoboke barenga 150.000 ku mbuga za interineti, aho abantu benshi basezerana bangana na 7.5% kuri Instagram ndetse bakanarenga 12.5% kuri TikTok. Birashoboka cyane kohereza kubyerekeranye n'imbyino n'umuziki bigenda, basketball y'abagore, siporo ya Notre Dame, podcaste n'ibiganiro, imyizerere ye, n'imibereho n'ibirimo. Ihuriro ryacu kandi ryasanze ibikorwa bye byambere byamamaza mubisezerana byari hamwe na Gatorade, ubukangurambaga bufite 18.7% byabasezeranye 6,600. Yaxel Lendeborg Yaxel Lendeborg nimbaraga zikomeye imbere ya kaminuza ya Michigan iherutse kugirwa umukinnyi 10 wumwaka. Isuzuma rya NIL rya Lendeborg rya miliyoni 2.3 z'amadolari rituma aba mu bakinnyi 20 ba mbere basuzumwe cyane mu bakinnyi ba NCAA. Usibye kuba umuvugizi ukomeye wa kaminuza ya Michigan, Lendeborg yanagaragaye kandi azamura umukino wa NBA 2K25. Nk’uko ikinyamakuru Influencer Marketing kibitangaza ngo uyu mukinnyi winyenyeri afite abayoboke 60.000 kuri Instagram, hamwe nigipimo cyiza cya 32%. Birashoboka cyane koherezaresitora zaho nibindi birango byaho, umukino wa NBA2K hamwe na Michigan Wolverines. Uburyo ikirango cyawe gishobora gukuramo imbuga nkoranyambaga Werurwe Ubusazi ntabwo ari amarushanwa ya basketball gusa-nibintu byumuco bitanga amahirwe menshi kubirango. Haba binyuze mubushakashatsi bwakozwe neza nabanyeshuri bakinnyi, ubunararibonye bwa IRL cyangwa ibikorwa byatewe nimbuga nkoranyambaga, urufunguzo rwo gutsinda ni ugukoresha umuco wo kumurongo no guhura nababumva aho bari. Mugihe ibirango bikomeje kuzamura imigabane buri mwaka, abemera ukuri nudushya bazahagarara mubantu. Hamwe ningamba nziza nubufatanye, ikirango cyawe kirashobora guhindura Werurwe Ubusazi mubihe bimwe byo kwamamaza. Noneho igihe kirageze cyo kwinjira mumikino. Urashaka izindi nyigisho zijyanye no gushakisha abanyeshuri-bakinnyi beza? Soma igitabo kiyobora kugirango ushakishe ababigiramo uruhare mukwiyamamaza kwawe. The post Werurwe Kwamamaza Ubusazi: Uburyo ibirango by'indobanure bishobora gutsinda amanota akomeye appeared first on Imibereho myiza.
