Ndikumayambiriro kwa Marichi Madness komanso okonda basketball aku koleji kuzungulira dzikolo akusangalala. Ngakhale kusankha mabulaketi abwino a March Madness ndikosatheka, anthu mamiliyoni ambiri amamaliza mwambo wodziwika bwino chaka chilichonse ndikuyamba kusewera masewerawa. Mpikisano wotchuka wa NCAA umakopa mafani olimba mtima komanso othandizira bandwagon chimodzimodzi. Ndipo March Madness akanakhala chiyani popanda ma brand omwe amalowa mu hype? Chaka chatha, pafupifupi malo onse otsatsa pamipikisano ya amuna ndi akazi adatengedwa mwachangu, ndipo zotsatsa zonse zidawonongeka kuposa $ 1 biliyoni mzaka zapitazi. Mandalama ochititsa chidwi amatanthauza kuti zomwe zidalipo ndizokwera. Ndiye, ndi njira ziti zotsatsa za March Madness zomwe zidzapite njira yonse? Tidayang'ana pamipikisano yam'mbuyomu kuti tilosere njira zathu, ndipo tidatembenukira ku Sprout Social Influencer Marketing kuti tidziwe komwe kuli mwayi wabwino kwambiri wamgwirizano. Tiyeni tilowe muzotsatira ndi maupangiri angapo okuthandizani kuti mtundu wanu ukhalebe mumasewera. Mwayi wotsatsa wa March Madness Chaka chatha, masewera olimbitsa thupi a amuna a March Madness adakopa owonera 18.1 miliyoni, ndipo mpikisano wa azimayi adakoka enanso 8.5 miliyoni. Ndi mamiliyoni a anthu akumvetsera, zikuwonekeratu kuti March Madness ndi nthawi yayikulu yachikhalidwe. Osati kwa mafani wamba, kapena masewera ndi masewera oyandikana nawo. Pakati pa masewero-ndi-masewera, ndemanga zomwe zikuchitika komanso okhudzidwa ndi ophunzira-athelete pa TV, March Madness amakhudza kwambiri zeitgeist kuposa kale lonse. Kutalikirana, kucheza kwathandiza kusintha zochitika zambiri zamasewera kukhala mwayi wotsatsa wamitundumitundu - kuchokera ku zakudya ndi zakumwa, nyumba zamafashoni kupita kumakampani a inshuwaransi. Othandizira othamanga a ophunzira (ndi akatswiri ena ochita mpikisano) makamaka akuyendetsa masewera ndi zinthu zomwe zagulitsidwa. Ichi ndi gawo limodzi mwazinthu zazikulu, monga otsatsa anayi mwa asanu akuti zomwe zimakhudzidwa ndizomwe zimayikidwa paakaunti yamtunduwo malinga ndi kufikira, kuchitapo kanthu komanso kutembenuka, malinga ndi The State of Influencer Marketing Report. Pomwe otsatsa ambiri akuyesetsa kuti apindule kwambiri ndi Marichi Madness, makampeni odziwika bwino azikhala ndi mayanjano olimbikitsa othamanga ndi ophunzira, kuphatikiza miyala yokhudzana ndi chikhalidwe cha pa intaneti ndikukambirana ndi anthu osiyanasiyana. Malingaliro otsatsa a 4 March Madness ndi njira zoyesera (ndi zitsanzo za kampeni ya 2025) Ndi chochitika chachikulu monga March Madness, n'zosavuta kutayika phokoso. Kuti mupange kampeni yoyimitsa mipukutu, muyenera kutsata chikhalidwe cha pa intaneti. Kuchita izi kukuthandizani kuti mugwirizane ndi omwe akuwongolera, pangani zomwe omvera anu angakonde ndikukhala oyamba kuyankha pamipikisano. Nazi njira zingapo zogwirira ntchito, ndi zitsanzo za 2025 zokulimbikitsani njira yanu. Dinani pa msika watsopano wa anthu olimbikitsa ngati Experian Chigamulo chodziwika bwino cha Khothi Lalikulu mu 2021 chinalola othamanga am'sukulu kuti alipire dzina lawo, chithunzi ndi mawonekedwe awo koyamba. M'zaka zingapo zapitazi, makampani opanga madola mamiliyoni ambiri atulukira. Ochita masewera ophunzirira anayamba kuyanjana ndi aliyense kuchokera ku malo odyera aku koleji akumidzi kupita kuzinthu zazikulu monga Nike. Mu Marichi Madness, otsatsa amatengera maubwenzi awa kupita pamlingo wina - kuchokera pagulu la Round 21 ndi Paige Bueckers kupita ku U by Kotex's Play pa kampeni yanu ya Period. Tidakonda kwambiri kampeni ya Experian ndi Flau'jae Johnson, woyang'anira mpira wa basketball ku Louisiana State University. Kuphatikiza pa kukhala wosewera wapadziko lonse, Johnson ndi wojambula wotchuka wa rap yemwe amakonda kwambiri zachuma. M'mavidiyo ochezera a pawailesi yakampeni, nyenyeziyo idayankha mafunso okonda ndikulongosola momwe amagwiritsira ntchito pulogalamu ya Experian kupanga ngongole ndikuwunika zomwe amalembetsa.
Adawululanso kuti Experian adachotsa ngongole za $ 5 miliyoni zamabanja ku Louisiana, ndi $ 100,000 nthawi iliyonse gulu la basketball la azimayi la LSU lipambana masewera a March Madness. Malinga ndi Sprout Social Influencer Marketing, mgwirizanowu udapereka mtengo wopeza media (EMV) pafupi $350,000 pazochezera. Chifukwa chiyani zimagwira ntchito: Mu 2025, Johnson anali wothamanga kwambiri ku koleji ya azimayi omwe amalandila ndalama zambiri, ndi mtengo wa NIL wa $ 1.5 miliyoni. Wadzipangira mbiri yake pachuma chanthawi yayitali, kuyika ndalama komanso kudziwa zandalama, zomwe zimamupanga kukhala bwenzi labwino kwambiri la Experian. Kwa otsatsa omwe ali kunja kwa masewera amasewera, pezani olimbikitsa othamanga omwe ali odalirika kale pamalo anu kapena kagawo kakang'ono. Gwiritsani ntchito zochitika zenizeni ngati Buffalo Wild Wings Mmodzi mwa osewera omwe adatuluka mumpikisano wa 2025 sanali mphunzitsi kapenawosewera - anali Amir "Aura" Khan, manejala wa McNeese State. Khan adapita ku virus atatuluka mumsewu wa timu atanyamula boombox, kuwatsogolera osewera ku bwalo lamilandu kwinaku akuimba mosangalala nyimbo ya "In & Out" ya Lud Foe. Ndikovuta kuti musamwetulire ndikuvina limodzi mukamawonera zojambulazo. Kanemayo atatenga intaneti movutikira, Khan anali woyang'anira wophunzira woyamba wa timu yaku koleji kusaina mapangano a NIL, kupeza mgwirizano ndi TickPick, Insomnia Cookies, Buffalo Wild Wings ndi zina zambiri. Mgwirizano wa Buffalo Wild Wings unali wanzeru kwambiri. Mtunduwu udapanga boombox yokhazikika yokhala ndi logo ya Buffalo Wild Wings kutsogolo ndi pakati. Khan adagwiritsa ntchito boombox pamasewera onse a Marichi Madness. Khan ndi boombox yake adapeza zowonera zopitilira 2.5 biliyoni, Buffalo Wild Wings 'CMO, Tristan Meline adauza Forbes.
Kuyang'ana m'tsogolo, Buffalo Wild Wings ndiye wothandizira masewera ovomerezeka pa mpikisano wa 2026, ndipo avumbulutsa kale zinthu zatsopano ndi menyu. Khan wabwereranso ku McNeese State, atathamangira kwakanthawi ku NC State. Onsewa ndi okonzekera 2026 March Madness spotlight. Chifukwa chiyani zimagwira ntchito: Kampeniyi imalankhula ndi zomwe mumakonda pa Marichi Madness: kusangalala ndi nkhani zosayembekezereka za Cinderella. Pogwirizana ndi Khan koyambirira, Buffalo Wild Wings adalowa bwino pamakambirano apa intaneti komanso mzimu wampikisano. Mukafuna okondedwa, kumbukirani kuti sayenera kukhala ochokera ku gulu lapamwamba kapena MVP kuti apange chidwi. Ikani ndalama kunyada yakumudzi kwanu monga AT&T AT&T ndi m'modzi mwa othandizira apamwamba a NCAA. Mtunduwu wayika ndalama m'mizinda ya Marichi Madness ndi madera akumaloko kuyambira pomwe adayamba kuthandizira mpikisanowu mu 2001. M'magawo anayi omaliza a chaka chatha ku San Antonio, AT&T idayika patsogolo zomwe zidachitika kwanuko popereka $10 pabasiketi iliyonse yomwe idapangidwa pa Fan Fest kupita ku South Texas Business Partnership ndi Compudopt kuti azitha kugwiritsa ntchito makompyuta kwa anthu amderalo. AT&T idathandiziranso Block Party pa March Madness Music Festival, chochitika chaulere kwa anthu ammudzi wa San Antonio komanso okonda masewera oyendera. AT&T ibweranso kudzathandizira mwambowu pa mpikisano wa 2026. Chaka chatha, mtunduwo unagwirizananso ndi Duke nyenyezi Cooper Flagg ndi agogo ake aakazi, omwe ali ndi awiriwa mu malonda ouziridwa ndi bingo. Palibe chomwe chimanena kunyada ngati sweti yamwambo wa agogo.
Chifukwa chake zimagwira ntchito: Ngakhale kunyada kwawoko kungayambitse mikangano yoopsa, mozama ndikusamalira madera omwe magulu athu omwe timawakonda ndi osewera akuyimira, ndikuwunikira mabanja omwe timawakonda komanso njira zothandizira. Ngakhale AT&T ndi mtundu wapadziko lonse lapansi, amagwira ntchito kumalo komweko ndikupereka kulumikizana kwa anthu kulikonse komwe ali. Chifukwa chake kampeni iyi sikuti ikungotumikira mafani, komanso kutumikira makasitomala akumaloko. Pangani hype pa intaneti ndi mphindi zapakhothi ngati Snapchat Snapchat, nsanja yanthawi yayitali yogawana zinthu, imagwira ntchito ndi othamanga ophunzira, masukulu, osewera ndi ma brand kuti apange zomwe zili pafupi kwambiri ndi mpikisano wa March Madness. Masukulu ambiri ali ndi maakaunti otsimikizira - omwe amadziwika kuti maakaunti a Snap Star - pa Snapchat, omwe ma netiweki amawunikira ogwiritsa ntchito awo (ambiri ali osakwana zaka 25). Netiweki imaphatikiza zomwe zili kumbuyo kwazithunzi ndi makanema ovomerezeka. Monga Anmol Malhotra, Mtsogoleri wa Masewera a Masewera a Snap, adauza Marketing Brew kuti: "Tili ndi ubale waukulu ndi Warner Bros. Discovery ... Turner, ndi zina zotero. Ndiko kumene tikupeza zofalitsa zathu, koma ndikuganiza kuti zambiri zomwe tidzapeza zimachokera ku magulu, osewera okha komanso anthu omwe amapanga zomwe zili pa nsanja."
Chifukwa chake zimagwira ntchito: Pamacheza, ma brand amatha kuphatikiza nthawi zovomerezeka ndi zowonera za omwe ali pafupi kwambiri ndi zomwe zikuchitika. Kuyanjana ndi opanga, othamanga kapena olowa mkati omwe amatha kujambula zochitika zenizeni kumapangitsa kuti anthu azimva kukhala aumunthu komanso ochezera, ndikuyika mtundu wanu mumpikisanowu mwachilengedwe. Ochita masewera apamwamba aku koleji kuti awonere malonda a 2026 March Madness (ndi kupitirira) Pali othamanga ophunzira opitilira 550,000 a NCAA. Chiwerengero chophwanya mbirichi chikufotokoza chifukwa chake mwayi wotsatsa malonda wamakampani uli wokwera kwambiri pambuyo pa chigamulo cha NIL. Kuti muchepetse dziwe lalikululi ndikupeza mabwenzi oyenera amtundu wanu, tembenukirani ku yankho ngati Influencer Marketing.
Kuti tiwonetse momwe zimagwirira ntchito, tidayang'ana mbiri ya Influencer Marketing ya othamanga apamwamba aku kolejizolimbikitsa kupanga buzz. Nazi zomwe tapeza. Juju Watkins JuJu Watkins ndi katswiri wotsogola ku University of Southern California. Kuphatikiza pa luso lake la basketball, Watkins alinso katswiri wa masewera a NIL. Anali wosewera mpira woyamba wa basketball ku yunivesite kuti asayine mgwirizano ndi katswiri wodzikongoletsera pamene adagwirizana ndi NYX ku 2024. Iye wagwiranso ntchito ndi malonda monga Gatorade ndi Nike. Tsoka ilo, Watkins adavulala pa ACL pamasewera achaka chatha, ndipo sangathe kusewera munyengo ya 2025-2026. Ngakhale adasiyanitsidwa, Watkins akadali m'modzi mwa akatswiri akulu kwambiri pamasewera a basketball aku koleji. Malingana ndi deta ya Influencer Marketing, Watkins ali ndi otsatira pafupifupi 1.5 miliyoni pa intaneti, ndipo 85% ya omvera ake ali ndi zaka zosakwana 34. Ali ndi chiwerengero chochititsa chidwi cha 6.5% pa Instagram, ndipo amatha kugawana nawo zokhudzana ndi zochitika zapadziko lonse ndi basketball. Mgwirizano wake wamtundu ndi zodzoladzola za NYX wapeza EMV pafupifupi $400,000.
Cameron Boozer Cameron Boozer ndiwotsogola wa Duke Blue Devils, ndipo wapambana kale Mpikisano Wampikisano wa Atlantic Coast Player of the Year ndi Rookie of the Year. Boozer amadziwika kwambiri pakutsatsa kwa Duke. Ngakhale anali munthu watsopano, adapeza kale malonda ndi malonda monga Samsung ndi Jordan, pamodzi ndi mapasa ake Cayden. Boozer ali ndi otsatira pang'ono a 200,000 pa Instagram, omwe ali ndi chinkhoswe cha 4.3%, pa Influencer Marketing. Amakonda kuyankhula za mitu monga kuyenda komanso kukonda kwake basketball, monga momwe nsanja ikuwonera. Mgwirizano wake wapamwamba kwambiri mpaka pano uli ndi Crocs - mgwirizano wamtundu womwe udapangitsa kuti pakhale zochitika pafupifupi 3,000 ndi EMV mtengo pafupifupi $6,000. Tikuyembekeza kuwona kupezeka kwa Boozer kukukula mumpikisano wonse, chifukwa Duke ndiye gulu lomwe lili ndi mbewu zambiri.
Flau'jae Johnson Monga tanena kale, Johnson ndi wosewera wotsogola ku Louisiana State University yemwe wapanga mbiri yolimba mozungulira ntchito zake za basketball ndi rap. Pa Influencer Marketing data, Johnson ali ndi otsatira pafupifupi 5 miliyoni pa Instagram, TikTok, YouTube, X, Facebook ndi Snapchat. Mawonekedwe ake ndi okwera kwambiri, kuposa momwe amawonera omwe adapanga. Pulatifomuyi idapeza kuti amatha kuyankhula za mitu ngati moyo wa basketball, kunyada ku koleji ku LSU, nyimbo zake ndi ma mixtapes, komanso kutulutsa makanema anyimbo ndi zowonera. Johnson adagwirizana ndi mitundu pafupifupi 40, kuphatikiza PUMA, OREO ndi Samsung, ndipo nthawi zambiri amagwiritsa ntchito nyimbo zake zomwe amalandila.
AJ Dybansta AJ Dybansta ndi nyenyezi yatsopano ku Brigham Young University, yemwe adadzipangira dzina akukhazikitsa zolemba mu Big 12 Tournament. Adagwirizana kale ndi mitundu yayikulu monga Fanatics, Nike ndi Red Bull. Per Influencer Marketing, Dybansta ali ndi otsatira oposa 1.2 miliyoni pa Instagram, TikTok ndi X-ndi chiwerengero chapamwamba cha 7.2% pa X. Pafupifupi theka la otsatira ake ndi 24 kapena ocheperapo, ndipo 82% ndi amuna. Amakhala ndi mwayi wolemba nkhani ngati zazikulu za basketball, dera komanso zachifundo, maulendo ndi moyo, chikhulupiriro chake komanso nthawi yakumbuyo. Hannah Hidalgo Hannah Hidalgo ndi mlonda wa University of Notre Dame. Wodziwika kuti ndi wosewera mpira woopsa, Hidalgo posachedwapa adatchedwa Atlantic Coast Conference Defensive Player of the Year ndi Wopambana Wopambana Chaka chonse-wothamanga woyamba mu mbiri ya msonkhano kuti akwaniritse zonse m'mbuyo-ndi-kumbuyo nyengo. Hidalgo adagwirizana ndi mitundu ngati Redbull ndi CVS. Malinga ndi Influencer Marketing, Hidalgo ali ndi otsatira opitilira 150,000 pamanetiweki, omwe ali ndi chiwopsezo chachikulu cha 7.5% pa Instagram komanso okwera 12.5% pa TikTok. Amakonda kutumiza za kuvina ndi nyimbo, basketball ya amayi, masewera a Notre Dame, ma podcasts ndi zoyankhulana, chikhulupiriro chake, ndi moyo wake komanso zomwe zili mumtundu. Pulatifomu yathu idapezanso kampeni yake yodziwika bwino pochita chinkhoswe inali ndi Gatorade, kampeni yokhala ndi chinkhoswe cha 18.7% cha zochitika 6,600. Yaxel Lendeborg Yaxel Lendeborg ndiwopambana kwambiri ku University of Michigan yemwe posachedwapa adatchedwa Big 10 Player of the Year. Kuwunika kwa NIL kwa Lendeborg kwa $ 2.3 miliyoni kumamupanga kukhala pakati pa othamanga 20 apamwamba kwambiri oyesedwa a NCAA. Kuphatikiza pa kukhala wolankhulira wamkulu wa University of Michigan, Lendeborg adawonekeranso ndikukweza masewera a NBA 2K25. Wosewera nyenyeziyo ali ndi otsatira 60,000 pa Instagram, omwe ali ndi 32% yochititsa chidwi kwambiri, malinga ndi Influencer Marketing. Amakonda kutumiza zaMalo odyera akomweko ndi mitundu ina yakomweko, masewera a NBA2K ndi Michigan Wolverines. Momwe mtundu wanu ungachotsere kukhumudwa kwapa media March Madness si mpikisano wa basketball chabe-ndi chikhalidwe chomwe chimapereka mwayi waukulu wamtundu. Kaya kudzera m'magulu ochita kafukufuku ochita bwino a ophunzira, zochitika za IRL kapena ma activation omwe amalimbikitsidwa ndi zochitika zapa TV, chinsinsi cha kupambana ndikulowa mu chikhalidwe cha pa intaneti ndi kukumana ndi omvera komwe ali kale. Pamene ma brand akupitiriza kukweza mtengo chaka chilichonse, iwo omwe amavomereza zowona ndi zatsopano adzawonekera pagulu. Ndi njira zoyenera ndi mayanjano, mtundu wanu ukhoza kusintha March Madness kukhala mphindi imodzi yowala yotsatsa. Ino ndi nthawi yoti mulowe mumasewera. Mukuyang'ana malangizo ochulukirapo opezera akatswiri ochita masewera olimbitsa thupi? Werengani malangizo athu kuti mupeze omwe akukulimbikitsani pa kampeni yanu. Chotsatira Kutsatsa kwa Marichi Madness: Momwe otsatsa osankhika amatha kupeza mfundo zazikulu adawonekera koyamba pa Sprout Social.
