Ɛyɛ March mfiase Madness na wɔn a wɔn ani gye kɔlege basketball ho wɔ ɔman no mu nyinaa ani agye. Ɛwom sɛ ɛkame ayɛ sɛ ɛrentumi nyɛ yiye sɛ wɔbɛpaw March Madness bracket a ɛyɛ pɛ de, nanso nnipa ɔpepem pii wie anansesɛm mu amanne no afe biara na wɔyɛ wɔn aso wɔ agodie a wɔbɔ no tee no mu. NCAA akansi a agye din no twetwe akyidifo a wɔyɛ den ne wɔn a wɔboa nnwontofo kuw no nyinaa. Na sɛ ɛnyɛ brands ankɔ hype no mu a, anka March Madness bɛyɛ dɛn? Afe a etwaam no, ɛkame ayɛ sɛ wɔfaa aguade ho dawurubɔ mmeae a wɔyɛe wɔ mmarima ne mmea akansi ahorow no mu nyinaa ntɛmntɛm, na sika a wɔsɛee no nyinaa wɔ aguade ho dawurubɔ ho no mu paapaee bɛboro dɔla ɔpepepem biako wɔ mfe a atwam no mu. Sika a wɔde asie a ɛyɛ nwonwa no kyerɛ sɛ sika a wɔde hyɛ mu no dɔɔso. Enti, March Madness aguadi akwan bɛn na ɛbɛkɔ so nyinaa? Yɛhwɛɛ akansi ahorow a atwam sɛ yɛbɛyɛ yɛn nhyehyɛe ho nkɔmhyɛ ahorow, na yɛdan kɔɔ Sprout Social Influencer Marketing so sɛnea ɛbɛyɛ a yebehu baabi a ayɔnkofa hokwan ahorow a eye sen biara wɔ. Momma yɛnkɔ nea efii mu bae ne afotu kakraa bi a ɛbɛboa wo brand no ma atra agoru no mu. March Madness aguadi hokwan no Afe a etwaam no, sɛ wɔkyekyem pɛpɛɛpɛ a, mmarima ɔpepem 18.1 na wɔhwɛɛ mmarima March Madness akansi no, na mmea akansi no twetwee ɔpepem 8.5 foforo. Esiane sɛ nnipa ɔpepem du du retie wɔn nti, ɛda adi pefee sɛ March Madness yɛ amammerɛ bere titiriw. Na ɛnyɛ wɔn a wɔpɛ agodie a wɔtaa yɛ, anaasɛ agumadi ne apɔw-mu-teɛteɛ-abɛn brands nkutoo. Wɔ agodie a wɔde di agoru, nkyerɛkyerɛmu a ɛrekɔ so ne asuafo-agumadifo nkɛntɛnsofo wɔ sohyial media so ntam no, March Madness nya nkɛntɛnso kɛse wɔ zeitgeist so sen bere biara. Sɛ yɛtew so a, asetra mu nsɛm aboa ma wɔadan agumadi pii abɛyɛ aguadi hokwan a mfaso wɔ so ama nneɛma ahorow nyinaa—efi nnuan ne anonne so kosi ntadehyɛ adan so kosi insurance nnwumakuw so. Sukuufo ne agumadifo nkɛntɛnsofo (ne akansi mu nsoromma afoforo) titiriw na wɔrema wɔde wɔn ho ahyɛ asetra mu ne nneɛma a wɔatɔn awie mu. Eyi yɛ macro su bi fã, sɛnea aguadifo anum biara mu baanan ka sɛ influencer content out yɛ nsɛm a wɔde ato brand akontaabu no so wɔ sɛnea wɔadu, wɔn ho hyɛ mu ne nsakrae mu, sɛnea The State of Influencer Marketing Report kyerɛ no. Bere a brands pii reyɛ ahopere sɛ wɔde March Madness bedi dwuma yiye no, ɔsatu ahorow a ɛda nsow bɛda asuafo ne agumadifo nkɛntɛnso fekubɔ adi, de intanɛt so amammerɛ mu touchstones bɛka ho na wɔakasa akyerɛ atiefo ahorow ahorow. 4 March Madness aguadi ho adwene ne akwan a wobɛfa so asɔ ahwɛ (ne 2025 ɔsatu nhwɛso ahorow) . Esiane sɛ adeyɛ kɛse bi te sɛ March Madness ba nti, ɛnyɛ den sɛ wobɛyera wɔ dede no mu. Sɛ wopɛ sɛ woyɛ ɔsatu ahorow a ɛma wogyae nhoma mmobɔwee a, ɛsɛ sɛ wobɔ Intanɛt so amammerɛ mu. Saa a wobɛyɛ no bɛma woatumi ne influencers a wɔfata ayɛ adwuma, ayɛ fan osuahu ahorow a w’atiefo ani begye ho na woadi kan abua akansi no adeyɛ. Akwan kakraa bi a wotumi hu a wobɛfa so akɔ adeyɛ no mu, ne nhwɛsoɔ a ɛfiri afe 2025 a ɛbɛkanyan wo nhyehyɛeɛ no nie. Tap kɔ gua foforo a influencers te sɛ Experian Abakɔsɛm mu gyinaesi bi a Asɛnnibea Kunini no sii wɔ afe 2021 mu maa kɔlege agumadifo nyaa akatua wɔ wɔn din, wɔn mfonini ne wɔn nsɛso ho nea edi kan. Wɔ mfe kakraa a atwam no mu no, nnwuma bi a wɔde dɔla ɔpepem pii na ɛyɛ adwuma aba. Sukuufo a wɔyɛ agumadifo fii ase ne obiara yɛɛ adwuma fi mpɔtam hɔ kɔlege kurow mu adidibea ahorow so kosi nnwumakuw akɛse te sɛ Nike so. Wɔ March Madness mu no, brands de saa fekubɔ ahorow yi kɔ ɔfã a edi hɔ —efi Round 21’s collection ne Paige Bueckers so kosi U by Kotex’s Play on your Period campaign so. Yɛn ani gyee Experian’s ɔsatu a ɔne Flau’jae Johnson, Louisiana State University basketball awɛmfo yɛe no ho titiriw. Wɔ ɔman no mu nnwom a wɔbɔ no akyi no, Johnson yɛ rap nnwontofo a wagye din a n’ani gye n’ankasa sikasɛm ho nso. Wɔ social media video ahorow a wɔyɛ maa ɔsatu no mu no, nsoromma no buaa fan nsɛmmisa na ɔkyerɛkyerɛɛ sɛnea ɔde Experian app no di dwuma de kyekye bosea na ɔhwɛ ne nkrataahyɛ so.
Ɔsan nso daa no adi sɛ Experian popaa ɛka dɔla ɔpepem 5 a na ɛwɔ mmusua a wɔwɔ Louisiana no so, na wɔde dɔla 100,000 foforo bere biara a LSU mmea basketball kuw no bedi nkonim wɔ March Madness agodie bi mu no. Sɛnea Sprout Social Influencer Marketing kyerɛ no, fekubɔ no de nsɛm ho amanneɛbɔ bo a wonyae (EMV) a ɛbɛn $350,000 mae wɔ social so. Nea enti a ɛyɛ adwuma: Wɔ afe 2025 mu no, na Johnson yɛ mmea kɔlege agumadifo a onyaa akatua kɛse sen biara, na na NIL bo yɛ dɔla ɔpepem 1.5. She’s built a personal brand around long-term wealth, investment ne sikasɛm ho nimdeɛ, na ɛma ɔyɛ ɔbɔadeɛ hokafoɔ a ɔyɛ pɛ ma Experian. Wɔ brand ahorow a ɛnyɛ agumadi adwuma no akyi no, tap to student-agumadifo influencers a wɔwɔ ahotoso dedaw wɔ wo space anaa niche. Fa bere ankasa mu nneɛma te sɛ Buffalo Wild Wings di dwuma Na 2025 akansi no mu breakout stars no mu baako nyɛ coach anaaagofomma —na ɛyɛ Amir “Aura” Khan, McNeese State panyin. Khan kɔɔ so trɛwee bere a ofii kuw no kwan no mu a okura boombox, dii agodifo no anim kɔɔ asɛnnibea hɔ bere a ɔde anigye rebɔ rap kɔɔ Lud Foe “In & Out” dwom no so no. Ɛyɛ den sɛ worenserew na worensaw nkɔ bere a worehwɛ mfonini no akyi no. Bere a video no faa intanɛt no ahum akyi no, Khan yɛ sukuuni panyin a odi kan wɔ kɔlege kuw bi mu a ɔde ne nsa hyɛɛ NIL aguadi ho nhyehyɛe ase, na ɔne TickPick, Insomnia Cookies, Buffalo Wild Wings ne nea ɛkeka ho nyaa fekubɔ. Ná Buffalo Wild Wings’ fekubɔ no yɛ nea nyansa wom titiriw. Ahyɛnsode no yɛɛ boombox a wɔayɛ no sɛnea wɔpɛ a Buffalo Wild Wings ahyɛnsode wɔ anim ne mfinimfini. Khan de boombox no dii dwuma maa kuw no March Madness mmirikatu no nyinaa. Khan ne ne boombox nyaa nsɛm ho amanneɛbɔfo adwene bɛboro ɔpepepem 2.5 a wonyae, Buffalo Wild Wings’ CMO, Tristan Meline ka kyerɛɛ Forbes.
Sɛ yɛhwɛ yɛn anim a, Buffalo Wild Wings yɛ agumadi bar a ɛyɛ aban de a ɛboa 2026 akansi no, na wɔada merch ne menu nneɛma foforo adi dedaw. Khan asan aba McNeese State nnansa yi, wɔ mmirikatu tiawa bi akyi wɔ NC State. Wɔasiesie wɔn baanu nyinaa ama 2026 March Madness spotlight. Nea enti a ɛyɛ adwuma: Ɔsatu no kasa fa March Madness anigyede bi a wɔpɛ ho: Cinderella nsɛm a wɔnhwɛ kwan a wɔbɔ ho ose. Ɛdenam Buffalo Wild Wings a wɔne Khan yɛɛ adwuma ntɛm so no, wɔde Intanɛt so nkɔmmɔbɔ ne akansi no honhom dii dwuma yiye. Sɛ worehwehwɛ ahokafoɔ a, kae sɛ ɛnsɛ sɛ wɔfiri top seeded team anaa MVP mu na ama wɔanya nkɛntɛnsoɔ. Fa sika hyɛ kurom ahantan te sɛ AT&T mu AT&T yɛ NCAA sponsors a ɛwɔ soro no mu biako. Ahyɛnsodeɛ no de sika ahyɛ March Madness ahɔhoɔ nkuro ne mpɔtam hɔ mpɔtam firi berɛ a wɔdii kan hyɛɛ aseɛ boaa akansi no wɔ afe 2001 mu. Wɔ afe a etwaam no mu anan a etwa to wɔ San Antonio mu no, AT&T de mpɔtam hɔ nkɛntɛnso dii kan denam $10 a wɔde mae wɔ kɛntɛn biara a wɔyɛe wɔ Fan Fest no mu maa South Texas Business Partnership ne Compudopt de maa mpɔtam hɔfo nya kɔmputa so kwan. AT&T nso boaa Block Party wɔ March Madness Music Festival, adeyɛ a wontua hwee ma San Antonio mpɔtam hɔfo ne agumadi akyidifo a wɔba hɔ nyinaa. AT&T resan aba abɛboa dwumadi no wɔ 2026 akansi no mu. Afe a etwaam no, ahyɛnsode no nso ne Duke nsoromma Cooper Flagg ne ne nanabea yɛɛ biako, na wɔde nnipa baanu no too gua wɔ dawurubɔ bi a wɔde bingo ayɛ mu. Biribiara nni hɔ a ɛka ahantan te sɛ nanabea amanne sweater koraa.
Nea enti a ɛyɛ adwuma: Bere a kurom hɔ ahantan betumi ama anisoadehu ahorow a ɛfa akansi a emu yɛ den ho no, wɔ ɔfã a emu dɔ no ɛfa mpɔtam a yɛn akuw ne agodifo a yɛpɛ wɔn asɛm no gyina hɔ ma wɔn a yɛbɛhwɛ wɔn ho, na yɛasi agodifo a yɛpɛ wɔn mmusua ne mmoa nhyehyɛe ahorow so dua. Ɛwom sɛ AT&T yɛ wiase nyinaa ahyɛnsode de, nanso wɔsom wɔ mpɔtam hɔ de nkitahodi ma ankorankoro wɔ baabiara a wɔwɔ. Enti saa ɔsatu yi nyɛ fans nko na ɛresom, na mmom ɛresom wɔn mpɔtam hɔ adetɔfo nso. Fa asɛnnibea-side bere te sɛ Snapchat yɛ intanɛt so hype Snapchat, ephemeral content sharing platform, ne asuafoɔ agumadifoɔ, sukuu ahodoɔ, leagues ne brands yɛ adwuma de yɛ content twa mmerɛ akɛseɛ a ɛfiri March Madness akansi no mu ho hyia. Sukuu pii ayɛ akontaabu ahorow a wɔagye atom —a wɔfrɛ no Snap Star akontaabu —wɔ Snapchat so, a netɛw no si so dua ma wɔn a wɔde di dwuma no (dodow no ara nni mfe 25). Netwɛk no de nsɛm a ɛwɔ akyi ne mfonini ahorow a aban de bɔ amanneɛ bom. Sɛnea Anmol Malhotra, Snap’s Head of Sports Partnerships, ka kyerɛɛ Marketing Brew no: “Yɛne Warner Bros. Discovery...Turner, ne nea ɛkeka ho wɔ abusuabɔ kɛse Ɛhɔ na yɛrenya yɛn coverage, nanso misusuw sɛ coverage pii a yɛbɛnya no nso fi akuw ahorow no, agodifo no ankasa ne nnipa a wɔreyɛ content ama platform no.”
Nea enti a ɛyɛ adwuma: Wɔ asetra mu no, nneɛma a wɔyɛ no betumi de aban bere ne wɔn a wɔbɛn adeyɛ no kɛse no akyi adwene afrafra. Sɛ wo ne adebɔfoɔ, agumadifoɔ anaa nnipa a wɔte mu a wɔbɛtumi akyere berɛ ankasa ayɛ adwuma abom ma coverage te nka sɛ ɛyɛ nnipa ne asetena mu kan, na ɛde wo brand no hyɛ akansi no mu wɔ abɔdeɛ kwan so. Kɔlege agumadifo nkɛntɛnsofo a wɔkorɔn a ɛsɛ sɛ wɔhwɛ ma 2026 March Madness aguadi (ne nea ɛboro saa) . NCAA sukuufo agumadifo bɛboro 550,000 na wɔwɔ hɔ. Saa akontaabu a ɛyɛ nwonwa yi kyerɛkyerɛ nea enti a influencer marketing hokwan a wɔde ma brands no wɔ bere nyinaa mu a ɛkorɔn sen biara wɔ NIL gyinaesi no akyi. Sɛ wopɛ sɛ woboa ma wotew saa ɔtare kɛse yi so na wunya ahokafo a wɔfata ma wo brand no a, dan kɔ ano aduru te sɛ Influencer Marketing so.
Sɛnea ɛbɛyɛ na yɛakyerɛ sɛnea ɛyɛ adwuma no, yɛhwɛɛ Influencer Marketing profiles a ɛfa kɔlege agumadifo a ɔsen biara hoinfluencers a wɔde gyegyeegye ba. Nea yehui ni. JuJu Watkins na ɔkyerɛwee JuJu Watkins yɛ nsoromma a ɔbɔ bɔɔl wɔ Southern California Sukuupɔn mu. Wɔ ne basketball ho nimdeɛ akyi no, Watkins nso yɛ NIL kwankyerɛfo. Ɔno ne sukuupɔn basketball bɔfoɔ a ɔdi kan a ɔde ne nsa hyɛɛ apam ase ne adwumayɛfoɔ a wɔyɛ animguaseɛ ahyɛnsodeɛ berɛ a ɔne NYX yɛɛ adwuma wɔ afe 2024. Ɔne nnwumakuo te sɛ Gatorade ne Nike nso ayɛ adwuma. Awerɛhosɛm ne sɛ, Watkins nyaa ACL opira wɔ afe a atwam akansi no mu, na ɔrentumi nkɔbɔ wɔ 2025-2026 bere no mu. Ɛmfa ho sɛ wɔde no too nkyɛn no, Watkins da so ara yɛ kɔlege basketball mu nsoromma akɛse no mu biako wɔ asetra mu. Sɛnea Influencer Marketing data kyerɛ no, Watkins wɔ akyidifo bɛyɛ ɔpepem 1.5 wɔ nkitahodibea ahorow nyinaa so, na n’atiefo no mu 85% nni mfe 34. Ɔwɔ nkitahodi dodow a ɛyɛ nwonwa 6.5% wɔ Instagram, na ɛda adi kɛse sɛ ɔbɛkyɛ nsɛm a ɛfa wiase nyinaa akwantu ne basketball ho. Ne brand fekubɔ a ɔne NYX cosmetics ayɛ no aboaboa EMV a ɛreyɛ adu $400,000 ano.
Cameron Boozer na ɔkyerɛwee Cameron Boozer yɛ forward ma Duke Blue Devils, na wadi nkonim dedaw wɔ Atlantic Coast Conference Player of the Year ne Rookie of the Year. Boozer yɛ nea wɔda no adi kɛse wɔ Duke aguadi mu. Ɛmfa ho sɛ ɔyɛ freshman nkutoo no, wanya nkitahodi dedaw ne nnwumakuw te sɛ Samsung ne Jordan, ne ne nuabarima a ɔyɛ mmanoma Cayden. Boozer wɔ akyidifoɔ bɛboro 200,000 kakra wɔ Instagram, a wɔn a wɔde wɔn ho hyɛ mu no yɛ 4.3%, wɔ Influencer Marketing biara mu. Ɛda adi kɛse sɛ ɔka nsɛmti te sɛ akwantu ne n’anigye a ɔwɔ wɔ basketball ho, sɛnea asɛnka agua no kyerɛ no ho asɛm. Ne brand fekubɔ a ɛsen biara de besi nnɛ ne Crocs —ahyɛnsode ho apam a ɛkame ayɛ sɛ ɛde aware nhyehyɛe 3,000 bae ne EMV a ne bo bɛyɛ dɔla 6,000. Yɛhwɛ kwan sɛ yɛbɛhunu sɛ Boozer’s a ɔwɔ hɔ no bɛnya nkɔanim wɔ akansi no nyinaa mu, ɛfiri sɛ Duke yɛ top seeded team.
Flau’jae Johnson na ɔkyerɛwee Sɛnea yɛaka dedaw no, Johnson yɛ Louisiana State Sukuupɔn mu agofomma a odi kan a wakyekye ankorankoro ahyɛnsode a emu yɛ den atwa ne kɔlege basketball ne rap adwuma ho ahyia. Per Influencer Marketing data, Johnson wɔ akyidifoɔ bɛyɛ ɔpepem 5 wɔ Instagram, TikTok, YouTube, X, Facebook ne Snapchat nyinaa so. N’adwene dodow no kɔ soro titiriw, na ɛboro adebɔfo a wɔte saa ara no gyinapɛn so kɛse. Asɛnka agua no hui sɛ ɛda adi kɛse sɛ ɔbɛka nsɛmti te sɛ basketball asetra, kɔlege ahantan wɔ LSU, ne nnwom ne mixtapes, ne nnwom video a wɔayi no adi ne mfonini ahorow ho asɛm. Johnson ne brands bɛyɛ 40 ayɛ adwuma, a PUMA, OREO ne Samsung ka ho, na ɔtaa de n’ankasa nnwom di dwuma wɔ sponsored posts no mu.
A. J. Dybansta na ɔkyerɛwee A. J. Dybansta yɛ nsoromma a ɔyɛ foforo wɔ Brigham Young Sukuupɔn mu, na wagye din dedaw de nkontabuo ho kyerɛwtohɔ a ɛwɔ Big 12 Tournament no mu. Ɔne nnwumakuw akɛse te sɛ Fanatics, Nike ne Red Bull ayɛ adwuma dedaw. Per Influencer Marketing, Dybansta wɔ akyidifoɔ bɛboro ɔpepem 1.2 wɔ Instagram, TikTok ne X-a wɔn a wɔde wɔn ho hyɛ mu kɛseɛ yɛ 7.2% wɔ X. Ɛkame ayɛ sɛ n’akyidifoɔ no mu fã yɛ mfeɛ 24 anaa nea ɛnnu saa, na 82% yɛ mmarima. He’s most likely to post about topics like basketball highlights, mpɔtam ne adɔeɛ, akwantuo ne asetena, ne gyidie ne akyi-asɛm. Hannah Hidalgo na ɔkyerɛwee Hannah Hidalgo yɛ awɛmfo ma Notre Dame Sukuupɔn. Wonim Hidalgo sɛ obi a ne ho yɛ den, nnansa yi ara wɔpaw no sɛ Atlantic Coast Conference Defensive Player of the Year ne Afe no mu Player a ɔsen biara —agumadifo a odi kan wɔ nhyiam abakɔsɛm mu a onyaa abien no nyinaa wɔ mmere a ɛtoatoa so mu. Hidalgo ne nnwumakuw te sɛ Redbull ne CVS ayɛ biako. Sɛnea Influencer Marketing kyerɛ no, Hidalgo wɔ akyidifoɔ bɛboro 150,000 wɔ nkitahodiɛ ahodoɔ mu, a wɔn a wɔde wɔn ho hyɛ mu no yɛ 7.5% wɔ Instagram na ɛboro saa mpo 12.5% wɔ TikTok so. Ɔpɛ sɛ ɔde asaw ne nnwom a ɛrekɔ so, mmea basketball, Notre Dame agumadi, podcast ne nsɛmbisa, ne gyidi, ne asetra kwan ne brand content ho nsɛm bɛto gua. Yɛn platform no nso hunuu sɛ ne top brand ɔsatuo denam engagement so ne Gatorade, ɔsatuo a ɛwɔ 18.7% engagement rate a ɛyɛ 6,600 engagements. Yaxel Lendeborg na ɔkyerɛwee Yaxel Lendeborg yɛ power forward a ɔda nsow ma Michigan Sukuupɔn a nnansa yi ara wɔbɔɔ no din sɛ Big 10 Player of the Year. Lendeborg’s NIL nhwehwɛmu a ɛyɛ dɔla ɔpepem 2.3 no ma ɔka NCAA sukuufo agumadifo 20 a wɔasusuw wɔn ho kɛse sen biara no ho. Wɔ Michigan Sukuupɔn kasamafo titiriw akyi no, Lendeborg nso puei wɔ NBA 2K25 agodie no mu na ɔhyɛɛ ho nkuran. Nsoromma agofomma no wɔ akyidifo 60,000 wɔ Instagram, a ɛyɛ nwonwa yiye 32% engagement rate, sɛnea Influencer Marketing kyerɛ no. Ɔno na ɛda adi kɛse sɛ ɔbɛkyerɛw ho asɛmmpɔtam hɔ adidibea ahorow ne mpɔtam hɔ nneɛma afoforo, NBA2K agodie ne Michigan Wolverines. Sɛnea wo brand betumi atwe social media ahaw March Madness nyɛ basketball akansi ara kwa —ɛyɛ amammerɛ mu adeyɛ a ɛde hokwan akɛse ma brand ahorow. Sɛ́ ebia ɛnam asuafo agumadifo adwumayɛ a wɔayɛ mu nhwehwɛmu yiye so, IRL osuahu ahorow a wɔde wɔn ho hyɛ mu anaasɛ dwumadi ahorow a wɔde sohyial media bere a ɛrekɔ so kanyan wɔn no, ade titiriw a ɛbɛma woadi nkonim no gyina sɛ wobɛbɔ intanɛt so amammerɛ mu na woahyia atiefo wɔ baabi a wɔwɔ dedaw. Bere a nneɛma a wɔde yɛ nneɛma kɔ so ma sika no kɔ soro afe biara no, nea wogye nokware ne nneɛma foforo a wɔyɛ tom no bɛda nsow wɔ nnipadɔm no mu. Sɛ wowɔ akwan ne fekubɔ a ɛfata a, wo brand no betumi adan March Madness ayɛ aguadi bere biako a ɛhyerɛn. Seesei ne bere a ɛsɛ sɛ wokɔ agoru no mu. Worehwehwɛ nkyerɛkyerɛ pii a ɛfa sɛnea wubenya sukuuni-agumadifo nkɛntɛnsofo a wɔsen biara ho? Kenkan yɛn akwankyerɛ a ɛbɛma woanya nkɛntɛnsofo a wɔfata ma wo ɔsatu no. The post March Madness marketing: Sɛnea elite brands betumi anya nsɛntitiriw appeared first on Sprout Social.
