An fara hawan hauka na Maris da masu sha'awar kwallon kwando a ko'ina cikin kasar suna murna. Ko da yake ɗaukar madaidaicin sashin Madness na Maris kusan ba zai yuwu ba, miliyoyin mutane suna kammala al'adar almara kowace shekara kuma suna kunna wasannin kai tsaye. Shahararriyar gasar ta NCAA tana zana a cikin magoya baya masu wahala da kuma magoya bayan bandwagon iri ɗaya. Kuma menene Madness Maris zai kasance ba tare da alamun shiga cikin talla ba? A bara, kusan dukkanin wuraren talla a lokacin gasar maza da mata an karbe su cikin sauri, tare da kashe tallan da aka kashe sama da dala biliyan 1 a shekarun baya. Hannun jari mai ban sha'awa yana nufin hadarurruka suna da yawa. Don haka, waɗanne dabarun tallan Madness na Maris za su tafi gabaɗaya? Mun duba ga gasa da suka gabata don yin hasashen dabarunmu, kuma mun juya zuwa Sprout Social Influencer Marketing don gano inda mafi kyawun damar haɗin gwiwa ke kwance. Bari mu nutse cikin sakamako da ƴan nasihohi don taimakawa alamar ku ta kasance cikin wasan. Damar kasuwancin hauka na Maris A shekarar da ta gabata, wasan gasar Madness na maza na watan Maris ya zana matsakaicin masu kallo miliyan 18.1, kuma gasar mata ta zana wasu miliyan 8.5. Tare da dubun-dubatar mutane suna sauraron, a bayyane yake cewa hauka Maris babban lokacin al'adu ne. Kuma ba kawai ga masu sha'awar sha'awa ba, ko wasanni da samfuran dacewa da ke kusa. Tsakanin wasan-wasa-wasa-wasa-wasa-wasa-wasa-wasa-wasa-wasa-wasa-wasa-wasa-sharci-sharci-dalibai-dalibai masu tasiri kan kafofin watsa labarun,March Madness yana da tasiri akan zeitgeist fiye da da. Zuƙowa waje, zamantakewa ya taimaka canza yawancin abubuwan wasanni zuwa damar tallata mai fa'ida don nau'ikan nau'ikan iri-daga abinci da abin sha zuwa gidajen kayan zamani zuwa kamfanonin inshora. Masu tasiri na ɗalibi-dan wasa (da sauran taurarin gasa) musamman suna tukin haɗin gwiwar zamantakewa da samfuran siyarwa. Wannan wani bangare ne na yanayin macro, kamar yadda hudu a cikin biyar masu kasuwa suka ce abun ciki mai tasiri yana aiwatar da abun ciki da aka buga akan asusun alama dangane da isarwa, haɗin kai da jujjuyawa, bisa ga Rahoton Kasuwancin Tasirin. Kamar yadda ƙarin samfuran ke yin yunƙurin cin gajiyar hauka na Maris, kamfen ɗin ficewa zai ƙunshi haɗin gwiwar masu tasiri na ɗalibi-'yan wasa, haɗa duwatsun al'adun kan layi da kuma magance masu sauraro daban-daban. 4 Maris Madness dabarun tallan tallace-tallace da dabarun gwadawa (tare da misalan kamfen na 2025) Tare da babban taron kamar Maris Madness, yana da sauƙi a rasa cikin amo. Don yin kamfen ɗin gungurawa, kuna buƙatar shiga cikin al'adun kan layi. Yin hakan zai ba ku damar yin haɗin gwiwa tare da masu tasiri masu dacewa, ƙirƙirar abubuwan fan da masu sauraron ku za su so kuma su kasance farkon masu ba da amsa ga ayyukan gasa. Anan akwai wasu hanyoyi masu ma'ana don shiga cikin aikin, da misalai daga 2025 don ƙarfafa dabarun ku. Matsa cikin sabuwar kasuwa na masu tasiri kamar Experian Hukuncin Kotun Koli mai tarihi a cikin 2021 ya ba wa 'yan wasa damar samun albashi don suna, hotonsu da kamannin su a karon farko. A cikin 'yan shekarun da suka gabata, masana'antu na miliyoyin daloli sun fito. Dalibai-'yan wasa sun fara haɗin gwiwa tare da kowa daga gidajen cin abinci na kwaleji na gida zuwa manyan samfuran kamar Nike. A lokacin hauka na Maris, samfuran suna ɗaukar waɗannan haɗin gwiwar zuwa mataki na gaba-daga tarin Zagaye na 21 tare da Paige Bueckers zuwa U ta Kotex's Play akan kamfen ɗinku na Zamani. Mun fi son kamfen na Experian tare da Flau'jae Johnson, mai gadin kwando na Jami'ar Jihar Louisiana. Baya ga kasancewarsa ɗan wasa mai matsayi na ƙasa, Johnson kuma fitaccen ɗan wasan rap ne wanda ke da sha'awar kuɗin kuɗi. A cikin faifan bidiyo na kafofin watsa labarun don yaƙin neman zaɓe, tauraruwar ta amsa tambayoyin magoya baya kuma ta bayyana yadda take amfani da ƙa'idar Experian don haɓaka ƙima da saka idanu akan biyan kuɗin ta.
Ta kuma bayyana cewa Experian ya share dala miliyan 5 a bashi ga iyalai a Louisiana, tare da wasu dala 100,000 a duk lokacin da ƙungiyar ƙwallon kwando ta mata ta LSU ta lashe wasan Madness na Maris. A cewar Sprout Social Influencer Marketing, haɗin gwiwar ya ba da ƙimar kafofin watsa labaru da aka samu (EMV) kusa da $ 350,000 akan zamantakewa. Dalilin da ya sa yake aiki: A cikin 2025, Johnson ya kasance ƴan wasan kwalejin mata mafi girma da ake biyan kuɗi, tare da ƙimar NIL na dala miliyan 1.5. Ta ƙirƙira tambarin sirri game da dukiya na dogon lokaci, saka hannun jari da ilimin kuɗi, yana mai da ita cikakkiyar abokin kirki ga Experian. Don samfuran da ke wajen masana'antar wasanni, matsa cikin masu tasiri na ɗalibi-'yan wasa waɗanda suka riga sun sami tabbaci a cikin sarari ko alkuki. Yi amfani da abubuwan zamani na ainihi kamar Buffalo Wild Wings Daya daga cikin fitattun taurarin gasar 2025 ba koci bane kodan wasa-Amir “Aura” Khan ne, manajan Jihar McNeese. Khan ya kamu da kwayar cutar yayin da ya fita daga cikin rami na kungiyar yana rike da akwatin kara, inda ya jagoranci 'yan wasan zuwa kotu yayin da yake raye-raye tare da Lud Foe's "In & Out". Yana da wuya kada ku yi murmushi da rawa tare lokacin da kuke kallon faifan baya. Bayan faifan bidiyon ya dauki intanet da guguwa, Khan shine dalibi na farko manajan kungiyar koleji da ya sanya hannu kan yarjejeniyoyin tallace-tallacen NIL, da kulla kawance da TickPick, Kukis na Insomnia, Buffalo Wild Wings da sauransu. Haɗin gwiwar Buffalo Wild Wings ya kasance mai hazaka musamman. Alamar ta ƙirƙira akwati na al'ada tare da tambarin Buffalo Wild Wings gaba da tsakiya. Khan ya yi amfani da akwatin boom ɗin don dukan tafiyar Madness na ƙungiyar. Khan da akwatin akwatin sa sun sami fiye da biliyan 2.5 sun sami ra'ayin kafofin watsa labarai, Buffalo Wild Wings'CMO, Tristan Meline ya fada wa Forbes.
Neman gaba, Buffalo Wild Wings shine jami'in mashaya wasanni masu daukar nauyin gasar 2026, kuma ya riga ya bayyana sabbin kayayyaki da abubuwan menu. Kwanan nan Khan ya koma jihar McNeese, bayan ɗan gajeren gudu a jihar NC. Dukansu an tsara su don Hasken hauka na Maris 2026. Dalilin da ya sa yake aiki: Yaƙin neman zaɓe yana magana da abin da aka fi so na Maris Madness: murna don labarun Cinderella da ba zato ba tsammani. Ta hanyar haɗin gwiwa tare da Khan da wuri, Buffalo Wild Wings ya shiga cikin tattaunawa ta kan layi da ruhin gasar. Lokacin neman abokan hulɗa, ku tuna ba dole ba ne su kasance daga ƙungiyar masu girma ko MVP don yin tasiri. Saka hannun jari a cikin girman kai kamar AT&T AT&T yana ɗaya daga cikin manyan masu tallafawa NCAA. Alamar ta saka hannun jari a cikin Maris Madness da ke karbar bakuncin biranen da al'ummomin gida tun lokacin da suka fara daukar nauyin gasar a 2001. A cikin hudu na karshe na bara a San Antonio, AT&T ya ba da fifiko ga tasirin gida ta hanyar ba da gudummawar $10 ga kowane kwandon da aka yi a Fan Fest zuwa Haɗin Kasuwancin Kudancin Texas da Compudopt don ba da damar kwamfuta ga al'ummar yankin. AT & T kuma ta dauki nauyin Block Party a bikin Madness Music Festival, wani taron kyauta ga 'yan kungiyar San Antonio da kuma ziyartar masu sha'awar wasanni. AT&T yana dawowa don ɗaukar nauyin taron a gasar 2026. A bara, alamar ta kuma yi haɗin gwiwa tare da Duke star Cooper Flagg da kakarsa, wanda ke nuna duo a cikin tallan wasan bingo. Babu wani abu da ya ce girman kai kamar rigar kaka ta al'ada.
Dalilin da ya sa yake aiki: Yayin da girman kai na gari zai iya haifar da hangen nesa na hamayya mai tsanani, a kan mataki mai zurfi game da kula da al'ummomin da ƙungiyoyin da 'yan wasan da muka fi so suke wakilta, da kuma haskaka iyalan 'yan wasan da muka fi so da tsarin tallafi. Kodayake AT&T alama ce ta duniya, suna aiki a matakin gida suna ba da haɗin kai ga daidaikun mutane a duk inda suke. Don haka wannan yaƙin neman zaɓe ba wai kawai yana hidima ga magoya baya ba, har ma yana hidima ga abokan cinikinsu na gida. Ƙirƙiri tallan kan layi tare da lokutan gefen kotu kamar Snapchat Snapchat, dandalin raba abun ciki na ephemeral, yana aiki tare da 'yan wasa dalibai, makarantu, wasanni da alamu don ƙirƙirar abun ciki a kusa da manyan lokuta daga gasar Maris Madness. Yawancin makarantu sun tabbatar da asusu-wanda aka sani da asusun Snap Star-akan Snapchat, wanda cibiyar sadarwar ke haskakawa ga masu amfani da su (mafi yawan suna ƙasa da 25). Cibiyar sadarwa ta haɗu da abun ciki na bayan fage tare da hotunan watsa shirye-shirye na hukuma. Kamar yadda Anmol Malhotra, Snap's Head of Sports Partnerships, ya gaya wa Marketing Brew: "Muna da babban dangantaka da Warner Bros. Discovery ... Turner, da dai sauransu. Wannan shine inda muke samun ɗaukar hoto, amma ina tsammanin yawancin ɗaukar hoto da za mu samu kuma daga ƙungiyoyi ne, 'yan wasan da kansu da kuma mutanen da ke samar da abun ciki don dandalin. "
Dalilin da ya sa yake aiki: A kan zamantakewa, alamu na iya haɗa lokutan hukuma tare da hangen nesa na bayan fage na waɗanda ke kusa da aikin. Haɗin kai tare da masu ƙirƙira, ƴan wasa ko ƴan ciki waɗanda za su iya ɗaukar lokutan ainihin lokacin yana sa ɗaukar hoto ya ji daɗin ɗan adam da zamantakewa na farko, kuma yana sanya alamar ku cikin gasar ta hanyar dabi'a. Manyan masu tasiri na kwaleji don kallo don tallan Madness na Maris 2026 (da bayan) Akwai fiye da 550,000 dalibai na NCAA. Wannan adadi mai rikodin rikodin ya bayyana dalilin da yasa damar tallan tallan mai tasiri ga samfuran ke kan kowane lokaci mafi girma bayan hukuncin NIL. Don taimakawa rage wannan babban wurin tafki da nemo madaidaitan abokan hulɗa don alamar ku, juya zuwa mafita kamar Tallace-tallacen Tasiri.
Don nuna yadda yake aiki, mun kalli bayanan martabar Tallace-tallacen Influencer na babban ɗan wasan kwalejimasu tasiri suna haifar da buzz. Ga abin da muka samo. JuJu Watkins JuJu Watkins tauraruwa ce ta gaba a Jami'ar Kudancin California. Baya ga gwaninta na kwando, Watkins ita ma mai bin diddigin NIL ce. Ita ce 'yar wasan kwando ta farko ta jami'a da ta rattaba hannu kan wata yarjejeniya tare da ƙwararrun kayan shafa lokacin da ta haɗu da NYX a cikin 2024. Ta kuma yi aiki tare da samfuran kamar Gatorade da Nike. Abin takaici, Watkins ya sami raunin ACL a lokacin gasar bara, kuma ya kasa yin wasa a kakar 2025-2026. Duk da kasancewar sa, Watkins ya kasance ɗayan manyan taurarin ƙwallon kwando na kwaleji akan zamantakewa. Dangane da bayanan Tallace-tallacen Influencer, Watkins yana da kusan mabiya miliyan 1.5 a duk faɗin cibiyoyin sadarwa, kuma 85% na masu sauraronta ba su da shekaru 34. Tana da ƙimar haɗin gwiwa mai ban sha'awa na 6.5% akan Instagram, kuma ta fi dacewa ta raba abun ciki game da kasadar duniya da kwando. Alamar haɗin gwiwarta da kayan kwalliyar NYX ta tara EMV na kusan $400,000.
Cameron Boozer Cameron Boozer dan gaba ne ga Duke Blue Devils, kuma ya riga ya lashe Gwarzon Dan Wasan Taron Tekun Tekun Atlantika da Rookie na Shekara. Boozer yayi fice a cikin tallan Duke. Duk da kasancewarsa sabo ne, ya riga ya kulla yarjejeniya da kamfanoni kamar Samsung da Jordan, tare da tagwayen dan uwansa Cayden. Boozer yana da ƙananan mabiya sama da 200,000 akan Instagram, tare da ƙimar haɗin gwiwa na 4.3%, kowace Tallace-tallacen Tasiri. Zai fi dacewa ya yi magana game da batutuwa kamar tafiye-tafiye da kuma sha'awar kwallon kwando, kamar yadda dandamali ya ƙaddara. Babban haɗin gwiwarsa na yau da kullun yana tare da Crocs - yarjejeniyar alamar da ta haifar da kusan ayyukan 3,000 da EMV mai daraja kusan $ 6,000. Muna tsammanin ganin kasancewar Boozer yana girma a duk gasar, saboda Duke shine babban ƙungiyar iri.
Flau'jae Johnson Kamar yadda muka riga muka ambata, Johnson babbar ƴar wasan Jami'ar Jihar Louisiana ce wacce ta gina ƙaƙƙarfan alama ta sirri a kusa da ƙungiyar ƙwallon kwando da ayyukan rap. Duk bayanan Tallace-tallacen Tasiri, Johnson yana da mabiya kusan miliyan 5 a duk faɗin Instagram, TikTok, YouTube, X, Facebook da Snapchat. Ƙimar ganinta yana da girma musamman, wanda ya zarce maƙasudin masu yin irin wannan. Dandalin ta gano cewa ta fi dacewa ta yi magana game da batutuwa kamar rayuwar kwando, girman koleji a LSU, kiɗanta da cakuɗe-haɗe, da sakin bidiyo na kiɗa da abubuwan gani. Johnson ta yi aiki tare da kusan nau'ikan iri 40, gami da PUMA, OREO da Samsung, kuma galibi tana amfani da nata kiɗan a cikin abubuwan da aka ɗauka.
AJ Dybansta AJ Dybansta wani sabon tauraro ne a Jami'ar Brigham Young, wanda ya riga ya yi suna don kafa tarihin zira kwallaye a gasar Big 12. Ya riga ya yi haɗin gwiwa tare da manyan kamfanoni kamar Fanatics, Nike da Red Bull. Kowane Tasirin Talla, Dybansta yana da mabiya sama da miliyan 1.2 akan Instagram, TikTok da X-tare da babban haɗin gwiwa na 7.2% akan X. Kusan rabin mabiyansa sune 24 ko ƙarami, kuma 82% maza ne. Yana da yuwuwa ya buga game da batutuwa kamar abubuwan wasan ƙwallon kwando, al'umma da sadaka, tafiye-tafiye da salon rayuwa, imaninsa da lokutan bayan fage. Hannah Hidalgo Hannah Hidalgo mai gadi ce ta Jami'ar Notre Dame. An san Hidalgo a matsayin dan wasa mai zafi, kwanan nan an kira Hidalgo Babban Dan Wasan Kare na Tekun Atlantika da kuma babban dan wasa na shekara-dan wasa na farko a tarihin taro don cimma duka a lokutan baya-da-baya. Hidalgo ya yi haɗin gwiwa tare da samfuran kamar Redbull da CVS. Dangane da Tallace-tallacen Tasiri, Hidalgo yana da mabiya sama da 150,000 a duk hanyoyin sadarwa, tare da babban adadin haɗin gwiwa na 7.5% akan Instagram kuma har ma mafi girma 12.5% akan TikTok. Ta fi dacewa ta buga game da raye-raye da kiɗa, wasan ƙwallon kwando na mata, wasanni na Notre Dame, kwasfan fayiloli da tambayoyi, bangaskiyarta, da salon rayuwa da abun ciki. Dandalin mu kuma ya sami babban kamfen ɗinta ta hanyar haɗin gwiwa tare da Gatorade, yaƙin neman zaɓe tare da ƙimar haɗin gwiwa na 18.7% na 6,600. Yaxel Lendeborg Yaxel Lendeborg ƙwararren mai ci gaba ne ga Jami'ar Michigan wanda kwanan nan aka nada shi Babban 10 Player of the Year. Ƙimar NIL na Lendeborg na dala miliyan 2.3 ya sa ya kasance cikin manyan 20 mafi girma da aka kimanta daliban NCAA. Baya ga kasancewa babban mai magana da yawun Jami'ar Michigan, Lendeborg ya kuma bayyana a ciki kuma ya inganta wasan NBA 2K25. Tauraron dan wasan yana da mabiya 60,000 a Instagram, tare da ƙimar haɗin kai na 32% mai ban sha'awa, a cewar Tallan Influencer. Yana yiwuwa ya yi post game da shigidajen cin abinci na gida da sauran samfuran gida, wasan NBA2K da Michigan Wolverines. Yadda alamar ku za ta iya cire haushin kafofin watsa labarun Maris Madness ba gasar kwallon kwando ba ce kawai - al'amari ne na al'adu wanda ke ba da damammaki ga samfuran. Ko ta hanyar haɗin gwiwar ɗaliban 'yan wasa da aka yi bincike da kyau, ƙwarewar IRL mai zurfi ko kunnawa da aka yi wahayi ta hanyar lokutan kafofin watsa labarun da ke faruwa, mabuɗin nasara ya ta'allaka ne ga shiga cikin al'adun kan layi da saduwa da masu sauraro a inda suke. Yayin da alamun ke ci gaba da ɗaga hannun jari a kowace shekara, waɗanda suka rungumi sahihanci da ƙirƙira za su fice daga taron. Tare da ingantattun dabaru da haɗin gwiwa, alamar ku na iya juya Maɗaukakin Maris zuwa lokacin tallan tallace-tallace ɗaya mai haske. Yanzu shine lokacin shiga wasan. Ana neman ƙarin koyarwa akan nemo mafi kyawun masu tasiri na ɗalibi-'yan wasa? Karanta jagorarmu don nemo masu tasiri masu dacewa don yakin ku. Tallace-tallacen hauka na Maris: Yadda manyan samfuran za su iya cin manyan maki ya fara bayyana akan Sprout Social.
