Unxibelelwano lwemidiya yoluntu kulapho uphawu lwakho luphila khona. Ukuba awubahoyi (okanye okubi ngakumbi, ungaphenduli), ushiya abathengi abanokuba ngasemva.
Kule khokelo, sichitha iindidi ze-8 zokunxibelelana kweendaba zoluntu kunye nendlela yokusingatha nganye.
Izinto eziphambili ezithathwayoIintlobo ezisibhozo zonxibelelwano lwemidiya yoluntu ziquka ukuthanda, okulandelayo, amagqabantshintshi, imiyalezo ethe ngqo, ukugcinwa, uphononongo, iithegi, kunye nezabelo.Unxibelelwano loluntu lubalulekile. Bakuxelela ukuba umxholo wakho uhlala njani kunye nabaphulaphuli bakho ngexesha langempela.Gcina incoko. Uthethathethwano lundlela-mbini, ngoko ke phendula izimvo kwaye wabelane kwakhona ngomxholo rhoqo.I-Hootsuite yenza kube lula ukuhlala uphezulu kwintsebenziswano yoluntu. Amaqela angagcina umkhondo wezimvo kunye nee-DM kuwo wonke amaqonga oluntu ahlukeneyo, zonke zisuka kwideshibhodi enye.
Yintoni unxibelelwano lwemidiya yoluntu?
Unxibelelwano lwemidiya yoluntu lulo naluphi na uhlobo lonxibelelwano phakathi kophawu kunye nabasebenzisi kwimidiya yoluntu.
Unxibelelwano lungabandakanya ukuthanda, izimvo, imiyalezo ethe ngqo, iithegi, ugcino, kunye nokulandela.
Kutheni intsebenziswano yemidiya yoluntu ibalulekile?
Unxibelelwano lwemidiya yoluntu yindlela abantu abanxibelelana ngayo nebhrendi yakho, kwaye ngokuchaseneyo. Yonke intsebenziswano lithuba lokwakha ubudlelwane, ukuphendula umbuzo, okanye ukuhambisa umntu kufutshane nokuthenga.
Ngokunyuka kwentengiso kwezentlalo, ezo ntsebenziswano zibaluleke ngakumbi. Bayinxalenye yendlela abantu abazifumana ngayo iimpawu kwaye bathathe isigqibo sokuba ngubani oza kuthembela kubo.
Ikamva leRhwebo leNgxelo ye-Square yafumanisa ukuba ukusebenzisana neempawu yinxalenye ephambili yohambo lokuthenga. Umzekelo:
I-32% yabathengi "bathanda" okanye balandele amashishini
I-24% ikhetha ukuphawula kwizithuba
I-46% ifuna ukunxibelelana ngemidiya yoluntu okanye umyalezo othe ngqo
Isishwankathelo: Unxibelelwano lwemidiya yoluntu luvula umnyango wokuzibandakanya okunzulu, ubudlelwane obuluqilima, kwaye ekugqibeleni, uguquko.
Ibhonasi!!!
Fumana isikhokelo sasimahla senyathelo ngenyathelo kwimidiya yoluntu kunye neengcebiso zobuchule malunga nokukhulisa ubukho bakho kwimidiya yoluntu. Khuphela ngoku
Iintlobo ze-8 zonxibelelwano lwemidiya yoluntu [kunye nendlela yokuphendula]
Nazi ezona ntlobo zixhaphakileyo zonxibelelwano lwemidiya yoluntu kunye nendlela yokuphendula kuzo ngempumelelo:
1. Izabelo
Isabelo kuxa umntu ephinda ethumela umxholo wakho kwisondlo sakhe okanye awuthumele komnye umsebenzisi.
Izabelo azinyusi nje uthethathethwano. Bazisa uphawu lwakho kubaphulaphuli abatsha kwaye bongeza umaleko wokuthembeka, kuba umxholo uvela kumntu abaphulaphuli bakho abasele bemazi.
Indlela yokuphendula
Yazisa ngesabelo nanini na unako. Umzekelo, ukuba umntu wabelana ngeposi yakho kwibali lakhe, phendula ngomyalezo okhawulezayo okanye impendulo ye-emoji ukubonisa ukuba uyibonile.
Amanqaku ebhonasi ukuba uphinde wabelana ngezithuba zawo kumajelo akho anegama (ukuba kuyavakala, kunjalo).
Umthombo: OLIPOP
2. Iithegi
Ithegi kuxa umsebenzisi ekhankanya uphawu lwakho kwimidiya yoluntu. Basenokukumaka kwiposti, kwi-caption, okanye kwibali. Yenye yeendlela ezithe ngqo abantu abanxibelelana ngazo nophawu lwakho kuluntu.
Indlela yokuphendula
Eyona ndlela ilungileyo yokuphendula ithegi kukuzibandakanya neposti othegiwe kuyo. Kwaye ukuba umxholo uhambelana nebhrendi yakho, cinga ngokuphinda wabelane ngayo kwifidi yakho. Le yindlela efanelekileyo yokukhuthaza umxholo owenziwe ngumsebenzisi (UGC).
Kwenze umkhwa ukuphonononga izithuba eziphawulweyo rhoqo ukuze ufumane i-UGC kwaye ulungelelanise ikhalenda yakho yomxholo kunye nomxholo wendalo kunye nophawu.
Umthombo: MEJURI
3. Ukuthandwa
Ukuthandwa yeyona ndlela ixhaphakileyo yonxibelelwano lwemidiya yoluntu, kwaye iqhubeke ibe yimetric ebalulekileyo yempumelelo.
Ziluphawu olukhawulezayo lokuba umxholo wakho ufika kunye nabalandeli bakho. Kwaye, okukhona ukuthandwa ngakumbi, kokukhona kunokwenzeka ukuba ii-algorithms zemidiya yoluntu ziya kutyhala umxholo wakho kubaphulaphuli abaninzi.
Umthombo: Siete Foods
Indlela yokuphendula
Awudingi ukuvuma zonke izinto ezithandwayo, kodwa kufuneka uzibeke esweni. Ukulandelela okuthandwayo ngokuhamba kwexesha kukunceda ungene kwiintlobo zesiqulatho esithandwa ngabaphulaphuli bakho. Emva koko unokusebenzisa olu lwazi ukuze wenze isicwangciso sakho semidiya yoluntu.
Isixhobo solawulo lwemidiya yoluntu efana neHootsuite yenza kube lula ukulandelela iimethrikhi zentlalo - kubandakanywa ukuthanda - ngexesha langempela. Ungajonga ukusebenza ngeposi, okanye ubuye umva kwaye uthelekise iziphumo kuzo zonke iinethiwekhi zentlalo.
4. Uyalandela
Okulandelayo kuxa umsebenzisi ekhetha ukulandela eyakhoiakhawunti yebhrendi okanye iphepha ukuze ubone umxholo wakho kwisondlo sabo.
Ukulandela kubonisa ukuba umntu ufuna ukubona ngaphezulu komxholo wakho - uphawu oluqinileyo lokuba ufikelela kubaphulaphuli abafanelekileyo. Ukungalandeli, kwelinye icala, xelela ibali elahlukileyo.
Ukungalandeli kuxa umsebenzisi wemidiya yoluntu ethatha isigqibo sokungayilandeli iakhawunti yakho yohlobo kwakhona. Ngelixa ukungalandeli ngamaxesha athile kuqhelekile, ukuhla ngequbuliso kwabalandeli kunokubonisa ukuba kukho into ethile kumxholo wakho wemidiya yoluntu okanye isicwangciso esilahlekileyo uphawu.
Indlela yokuphendula
Gcina iliso kwiindlela zabalandeli ekuhambeni kwexesha. Ukuba ubona i-spike ekungalandeliyo okanye ukwehla kokukhula, jonga umxholo wakho wamva nje kunye nonxibelelwano. Kwanotshintsho oluncinci kwithoni, ukuphindaphinda, okanye indlela eyalathiswa ngayo inokuchaphazela ukugcinwa kwabaphulaphuli.
Ingcebiso yePro : Awuqinisekanga ukuba ungathumela kangaphi kumajelo eendaba ezentlalo? Siye sabaleka amanani ukuze sifumane elona xesha lifanelekileyo lokuthumela kwiqonga ngalinye lemidiya yoluntu.
5. Amagqabantshintshi
Amagqabantshintshi kuxa abasebenzisi baphendula ngokuthe ngqo kwiiposti zakho - nokuba kungombhalo, i-emojis, okanye ngokumaka ezinye iiakhawunti.
Cinga ngamagqabantshintshi njengesikhokelo esithambileyo. Umntu uyekile ukuskrola, wanikela ingqalelo kumxholo wakho, kwaye wathatha ixesha lokuphendula. Yinjongo leyo.
Kodwa ukuba uphethe icandelo lakho lezimvo, uphoswa ngamathuba okuhambisa abathengi abanokuba kufutshane nesigqibo. Yiyo loo nto ukuphendula imicimbi.
Umthombo: Laneige U.S.
Indlela yokuphendula
Nokuba abalandeli bakho babuza imibuzo, bewisa i-emojis, okanye babonisa imincili yabo, kubalulekile ukuba uphendule kwangoko. Inceda abaphulaphuli bakho bazive bevunyiwe, ibanika isizathu esingakumbi sokubandakanyeka kwakhona kwixesha elizayo.
Kumaqela alawula amajelo oluntu amaninzi, ukugcina izimvo kunokuba nzima. Ukuba nendawo esembindini yokubeka iliso kunye nokuphendula kubalandeli - ngaphandle kokuvula ii -apps ezininzi - ngundoqo wokuhlala ngaphezulu kwayo yonke into.
Kulapho i-inbox ye-social inbox ingena khona. Izixhobo ezifana ne-Inbox ye-Hootsuite zizisa izimvo, ii-DM, kunye nokukhankanywa kwindawo enye, ukuze amaqela ahlale phezulu kuwo wonke umyalezo, kungakhathaliseki ukuba uvela phi.
Nciphisa ixesha lokuphendula (kunye nomsebenzi wakho)
Lawula yonke imiyalezo yakho ngaphandle koxinzelelo kunye neendlela ezilula, iimpendulo ezigciniweyo, kunye nee-chatbots ezinobuhlobo. Zama i-Inbox kaHootsuite namhlanje. Incwadi yeDemo
6. Imiyalezo ethe ngqo
I-DM (umyalezo othe ngqo) kuxa umntu efikelela kwi-brand yakho ngasese, ngokuqhelekileyo ngombuzo, inkxalabo, okanye isicelo senkxaso. Kwaye kubalulekile ukuba balungele.
Ingxelo ye-Square's Future of Commerce Report ifumene ukuba i-24% yabathengi bakhetha i-DM ishishini ngaphezu kwayo nayiphi na enye indlela yokunxibelelana.
Oko kwenza ibhokisi yakho yangaphakathi ibe ngumgca ongaphambili kwinkxaso yabathengi.
Indlela yokuphendula
Hlala phezulu kwii-DMs zakho. Iimpendulo ezikhawulezayo zakha ukuthembela kwaye zidala amava alungileyo kubathengi. Kwicala le-flip, iimpendulo ezicothayo okanye eziphosiweyo zinokulonakalisa igama lebhrendi yakho, ngakumbi xa abasebenzisi belindele iimpendulo ezikhawulezayo.
I-inbox ephakathi yenza oku kube lula kakhulu, kwaye inceda amaqela aphendule ngokukhawuleza okukhulu. Umzekelo, nge-Inbox ye-Hootsuite, unokugcina iimpendulo ezizenzekelayo kwimibuzo eqhelekileyo, ukuvumela iqela lakho ukuba liphendule ngokukhawuleza ngelixa ugcina iimpendulo zingatshintshi.
7. Uphononongo
Uphononongo lukho kuyo yonke indawo, nakwimidiya yoluntu.
Umzekelo, abantu banokubhala iingcebiso kuFacebook, okanye bashiye uphononongo lwemveliso kwi-Instagram okanye kwiTikTok Shop.
Umthombo: solidcore
Ukushiya uphononongo yinto eqhelekileyo kwimidiya yoluntu. Ngokutsho kwe-Square's Future of Commerce report, i-22% yabathengi babhala ukuhlaziywa kwiprofayili ye-brand ye-social media kwiinyanga ze-12 ezidlulileyo.
Uphononongo oluhle lunceda ukukhulisa ubungqina bohlobo lwakho lwentlalo. Xa umntu onokuba ngumthengi efunda ingxelo yomnye umntu okanye amava kunye nebhrendi yakho, banokucinga ukuba benza into efanayo.
Umthombo: solidcore
Uphononongo olubi lunokuba nesiphumo esichaseneyo. Kubalulekile ukuhlala phezu kwezi, kwaye uphendule xa kuyimfuneko.
Indlela yokuphendula
Beka iliso kuphononongo lwakho lwentlalo kwaye ube neempendulo ezimbalwa ezilungiselelwe iimeko ezintle nezimbi.
Khumbula ukuba uphononongo lwabathengi - kunye neempendulo zakho kubo - zisesidlangalaleni. Indlela ophatha ngayo ingxelo ibuyisela umva kwibhrendi yakho, ke hlala uhleliyobuchwephesha.
8. Igcina
Ugcino kuxa umntu ephawula umxholo wakho ukuze ubuye emva kwethuba. Kuxhomekeke kwiqonga, oku kunokujongeka njengokugcina iposti, ukuyiphina, okanye ukuyongeza kwingqokelela.
Ngokungafaniyo nezinto ezithandwayo - ezihlala zikhawuleza kwaye zingenzi nto - ugcino luphawu olunamandla lokuba umxholo wakho ushukuma kwinqanaba elinzulu.
Isiqulatho esigcinwa rhoqo kunokwenzeka ukuba sibekwe phambili kwi-algorithms yemidiya yoluntu, inceda ukwandisa ubomi bayo kunye nokufikelela.
Indlela yokuphendula
Jonga iipateni kumxholo ogcinwa kakhulu, nokuba zizithuba zemfundo, indlela yokwenza, okanye umxholo okhuthazayo.
Sebenzisa olu lwazi ukukhokela isicwangciso sakho somxholo. Ukuba abantu bagcina into ethile, kufanelekile ukuyila ngaphezulu kwayo.
Izicwangciso zokuzibandakanya: Ukufumana njani unxibelelwano oluninzi lweendaba zoluntu
Ukufumana unxibelelwano oluninzi lwentlalo, gxila ekuphenduleni, ukubonisa ngokungaguqukiyo, kunye nokubeka phambili umxholo omema ukuthatha inxaxheba.
Nazi iindlela ezimbalwa zokwenza oko:
Phendula kwizimvo. Izibalo zilula: uthethathethwano lwakha uthethathethwano. Xa uphendula kumazwana, igcina incoko iqhubeka kwaye ikhuthaza abasebenzisi ukuba bathathe inxaxheba kwakhona kwixesha elizayo.
Thumela ngexesha elifanelekileyo. Ukuthumela xa abantu ojolise kubo besebenza kakhulu kunokonyusa ukuzibandakanya kwangethuba. Izixhobo ezinje ngeHootsuite zibonelela elona xesha lilungileyo lokuthumela izindululo, ukuze ungaze uqikelele ukuba upapashe nini.
Yayama kulingo. Ayizizo zonke iiposti eziya kuhlala, kwaye oko kulungile. Zama iifomati ezahlukeneyo kunye neethoni ukuze ubone ukuba yeyiphi indawo. Ngokuhamba kwexesha, uya kuqalisa ukubona iipateni kweyona nto iqhuba unxibelelwano olukhulu.
Sebenzisa izinto ezisebenzisanayo. Ii-Polls, ii-Q&As, kunye neekhwizi zenza kube lula ebantwini ukunxibelelana ngaphandle komzamo omkhulu.
Buza imibuzo engcono. Imibuzo esekwe kuluvo okanye ecalula kancinane ikholisa ukwenza ngcono kuneyegeneric. Nika abantu into elula (kunye neyonwabisayo) ukuba baphendule kuyo.
Tyala imali kwividiyo efutshane. Uphando lubonisa ukuba umxholo obonakalayo uqhuba unxibelelwano lweendaba zoluntu. Ukuba awuzange uthumele iReel kwi-Instagram okanye ividiyo kwi-LinkedIn, ngoku lixesha elifanelekileyo lokuqala.
I-FAQ: Unxibelelwano lwemidiya yoluntuYintoni intsebenziswano yemidiya yoluntu kwaye kutheni ibalulekile kwiimpawu?Unxibelelwano lweendaba zoluntu nangayiphi na indlela umntu azibandakanya ngayo nomxholo wakho, kubandakanywa ukuthanda, izimvo, ukwabelana, ukucofa, kunye nemiyalezo ethe ngqo.Olu nxibelelwano lubalulekile kuba lubonisa indlela abaphulaphuli bakho abasabela ngayo kwi-brand yakho. Ngokuhamba kwexesha, ukubandakanyeka okuqinileyo kwabathengi kunokunceda ukwandisa ukufikelela kwakho, ukwakha ubudlelwane, kunye nokuqhubela phambili iziphumo ezingcono ukusuka kwindlela osebenzisa ngayo imidiya yoluntu.Amashishini aphucula njani ukusebenzisana kweendaba zoluntu kunye nokubandakanya? Oko kuquka ukuphendula amagqabantshintshi, ukuthumela xa abaphulaphuli bakho besebenza, ukungqiyama kulingo, ukubuza imibuzo engcono, kunye nokubeka phambili umxholo omema intatho-nxaxheba, njengee-poll okanye imibuzo.Zeziphi iintlobo zonxibelelwano lwemidiya yoluntu olubaluleke kakhulu ekusebenzeni?Iintlobo zentsebenziswano yemidiya yoluntu ebaluleke kakhulu ekusebenzeni ngamagqabantshintshi, izabelo, kunye nokugcinwa. Ezi zenzo zihlala zibonisa injongo eyomeleleyo kunokuthanda kuphela. Xa abantu bethatha ixesha lokuphawula okanye ukwabelana ngomxholo, kunokuba nempembelelo enkulu ekufikeleleni kwakho, ukubonakala, kunye nokusebenza ngokubanzi kuwo wonke amaphepha akho eendaba zoluntu.Iimveliso zilinganisa njani intsebenziswano yemidiya yoluntu kuwo wonke amaqonga? Izixhobo ezifana neHootsuite zinokuzisa le datha kunye kwiiplatifti, okwenza kube lula ukubeka esweni ukusebenza kwaye ubone indlela olandelela ngayo i-KPIs yakho.Ziziphi izicwangciso zokwandisa intsebenziswano yentlalo yoluntu enentsingiselo kunye nabaphulaphuli?Eyona ndlela isebenzayo yokwandisa ukusebenzisana okunentsingiselo kukudala umxholo okhuthaza abantu ukuba baphendule - kwaye emva koko badibanise nabo xa besenza. Oku kuquka ukubuza imiyalelo esekwe kuluvo, ukuphendula kwizimvo, ukungena kwiindlela zemidiya yoluntu, kunye nokuqaqambisa umxholo wabaphulaphuli bakho.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Umbuzo","igama":"Yintoni unxibelelwano lwemidiya yoluntu kwaye kutheni lubalulekile kunxibelelwano lwemidiya yoluntu kwaye kutheni lubalulekile kunxibelelwano brand?","acceptedAnswer":{"@type":"Impendulo","isicatshulwa":"Unxibelelwano kwimidiya yoluntu yiyo nayiphi na indlela umntu asebenzisa ngayo umxholo wakho, kuquka izinto ozithandayo, izimvo, ukwabelana, ukucofa, kunye nemiyalezo ethe ngqo.Olu nxibelelwano lubalulekile kuba lubonisa indlelaabaphulaphuli baphendula uphawu lwakho. Ngokuhamba kwexesha, uthethathethwano oluqinileyo nomthengi lunokunceda ukwandisa ukufikelela kwakho, ukwakha ubudlelwane, kwaye uqhube iziphumo ezingcono kwindlela osebenzisa ngayo imidiya yoluntu. Oko kuquka ukuphendula amagqabantshintshi, ukuthumela xa abaphulaphuli bakho bexakekile, ukuxhomekeka kuvavanyo, ukubuza imibuzo engcono, kunye nokubeka phambili umxholo omema intatho-nxaxheba, njengovoto okanye imibuzo."}},{"@type":"Umbuzo","igama":"Zeziphi iintlobo zentsebenziswano yemidiya yoluntu ezibaluleke kakhulu ekusebenzeni?","yamkelweImpendulo":{"@"uhlobo"loluhlobo losasazo lweendaba,"iimpendulo zendlela yentlalo": Iimpendulo ezininzi, "iimpendulo" zemidiya yoluntu: "Iimpendulo zendlela yentlalo": izabelo, kunye nokugcina. Ezi zenzo zihlala zibonisa injongo eyomeleleyo kunokuthanda kuphela. Xa abantu bethatha ixesha lokuphawula okanye ukwabelana ngomxholo, kunokuba nefuthe elikhulu ekufikeleleni kwakho, ukubonakala, kunye nokusebenza ngokubanzi kuwo wonke amaphepha eendaba zoluntu. umthamo womyalezo. Izixhobo ezifana neHootsuite zinokudibanisa le datha kuwo wonke amaqonga, yenze kube lula ukujonga ukusebenza kwaye ubone ukuba ulandelela njani ii-KPIs zakho. xa besenza. Oku kuquka ukubuza imibuzo esekwe kuluvo, ukuphendula kwizimvo, ukungena kwiindlela zemidiya yoluntu, kunye nokuqaqambisa umxholo wabaphulaphuli bakho."}}]}
Gcina ixesha lokulawula ukuthengisa kwakho kwimidiya yoluntu kunye neHootsuite. Papasha kwaye ucwangcise izithuba, fumana iincoko ezifanelekileyo, bandakanya abaphulaphuli bakho, ulinganise iziphumo, kunye nokunye - konke ukusuka kwideshibhodi enye. Yizame simahla namhlanje.
Qalisa
Isithuba se-8 iintlobo zentsebenziswano yemidiya yoluntu (kunye nendlela yokusingatha) yavela kuqala kwi-Social Media Marketing & Management Dashboard.
