Zochita zapa social media ndipamene mtundu wanu umakhala wamoyo. Ngati simukuwamvera (kapena zoipitsitsa, osayankha), mukusiya makasitomala omwe angakhale nawo.
Mu bukhuli, tikuphwanya mitundu 8 yolumikizana ndi anthu komanso momwe tingachitire chilichonse.
Zofunikira zazikuluMitundu isanu ndi itatu ya machitidwe ochezera a pa TV ndi monga zokonda, kutsatira, ndemanga, mauthenga achindunji, zosunga, ndemanga, ma tag, ndi zogawana.Kuyanjana ndi anthu ndikofunikira. Amakuuzani momwe zomwe zili zanu zikufika ndi omvera anu munthawi yeniyeni.Pitirizani kukambirana. Chibwenzi ndi njira ziwiri, choncho yankhani ndemanga ndikugawananso zomwe zili nthawi zonse.Hootsuite imapangitsa kuti zikhale zosavuta kukhala pamwamba pa zochitika zamagulu. Magulu amatha kutsata ndemanga ndi ma DM pamapulatifomu osiyanasiyana, zonse kuchokera padeshibhodi imodzi.
Kodi social media interaction ndi chiyani?
Kulumikizana kwapa media ndi njira iliyonse yolankhulirana pakati pa mtundu ndi ogwiritsa ntchito pazama TV.
Kuyanjana kungaphatikizepo zokonda, ndemanga, mauthenga achindunji, ma tag, zosunga, ngakhalenso kutsatira.
Chifukwa chiyani kuyanjana kwapa social media ndikofunikira?
Zochita zapa social media ndi momwe anthu amalumikizirana ndi mtundu wanu, mosemphanitsa. Kuyanjana kulikonse ndi mwayi wopanga ubale, kuyankha funso, kapena kusuntha wina pafupi ndi kugula.
Popeza kuti malonda akuchulukirachulukira, kuyanjana kumeneku ndikofunikira kwambiri. Ndi gawo la momwe anthu amapezera ma brand ndikusankha omwe angamukhulupirire.
Lipoti la Tsogolo la Zamalonda la Square lapeza kuti kuyanjana ndi mtundu ndi gawo lofunikira paulendo wogula. Mwachitsanzo:
32% ya ogula "amakonda" kapena amatsatira mabizinesi
24% amakonda kuyankha pazolemba
46% amafuna kulankhulana kudzera pawailesi yakanema kapena uthenga wachindunji
Chidule cha nkhaniyi: Kuyanjana kwapa media kumatsegula chitseko cha chiyanjano chakuya, maubale olimba, ndipo pamapeto pake, kutembenuka.
Bonasi!!!
Pezani malangizo aulere aulere pa social media okhala ndi malangizo amomwe mungakulitsire malo ochezera a pa Intaneti. Koperani tsopano
Mitundu ya 8 yolumikizirana pazama media [ndi momwe mungayankhire]
Nayi mitundu yodziwika bwino yamagulu ochezera a pa Intaneti komanso momwe mungayankhire bwino:
1. Magawo
Kugawana ndi pamene wina atumizanso zomwe zili ku chakudya chake kapena kuzitumiza kwa wina.
Zogawana sizimangowonjezera kugwirizana. Amayambitsa mtundu wanu kwa omvera atsopano ndikuwonjezera kudalirika, popeza zomwe zili zimachokera kwa munthu amene omvera anu amamudziwa kale.
Momwe mungayankhire
Vomerezani kugawana nthawi iliyonse yomwe mungathe. Mwachitsanzo, ngati wina agawana zomwe mwalemba kunkhani yake, yankhani ndi uthenga wofulumira kapena momwe mungapangire emoji kuti muwonetse kuti mwawona.
Zopatsa bonasi ngati mugawananso zolemba zawo kumayendedwe anu odziwika (ngati zili zomveka, inde).
Gwero: OLIPOP
2. Malemba
Tag ndi pamene wogwiritsa ntchito amatchula mtundu wanu pama social network. Atha kukuyikani mu positi, mawu ofotokozera, kapena nkhani. Ndi imodzi mwa njira zolunjika kwambiri zomwe anthu amalumikizana ndi mtundu wanu pamacheza.
Momwe mungayankhire
Njira yabwino yoyankhira ma tag ndikulumikizana ndi zomwe mwalembapo. Ndipo ngati zomwe zili zikugwirizana ndi mtundu wanu, lingalirani zogawananso ndi zomwe mwalemba. Iyi ndi njira yabwino yolimbikitsira zinthu zopangidwa ndi ogwiritsa ntchito (UGC).
Khalani ndi chizoloŵezi chowunikanso zolemba zomwe zili ndi ma tag pafupipafupi kuti muthe kutulutsa UGC ndikuwongolera kalendala yanu ndi zonse zomwe zili ndi organic komanso zolembedwa.
Gwero: MEJURI
3. Zokonda
Kukonda ndi njira yodziwika kwambiri yolumikizirana ndi anthu, ndipo pitilizani kukhala njira yofunikira kuti muchite bwino.
Ndichizindikiro chofulumira kuti zomwe muli nazo zikufika ndi otsatira anu. Kuphatikiza apo, mukamakonda kwambiri, ma algorithms ochezera amakankhira zomwe zili zanu kwa omvera ambiri.
Gwero: Siete Foods
Momwe mungayankhire
Simukuyenera kuvomereza zokonda zilizonse, koma muyenera kuziwunika. Kutsata zokonda pakapita nthawi kumakuthandizani kuti musayang'ane pamitundu yazinthu zomwe omvera anu amakonda. Mutha kugwiritsa ntchito izi kuti mukweze bwino njira yanu yapa media media.
Chida choyang'anira chikhalidwe cha anthu monga Hootsuite chimapangitsa kuti zikhale zosavuta kutsata ma metrics ochezera - kuphatikiza zokonda - munthawi yeniyeni. Mutha kuyang'ana magwiridwe antchito positi, kapena kubwerera m'mbuyo ndikufanizira zotsatira pamasamba ochezera.
4. Amatsatira
Kutsatira ndi pamene wosuta asankha kutsatira wanuakaunti ya mtundu kapena tsamba kuti muwone zomwe zili muzakudya zawo.
Kutsatira kukuwonetsa kuti wina akufuna kuwona zambiri zanu - chizindikiro champhamvu kuti mukufikira omvera oyenera. Osatsatira, kumbali ina, nenani nkhani yosiyana.
Kusatsata ndi pamene wogwiritsa ntchito pa TV asankha kuti asatsatirenso akaunti yanu yamtundu. Ngakhale kusatsata kwanthawi zina kumakhala kwachilendo, kutsika kwadzidzidzi kwa otsatira kumatha kuwonetsa kuti china chake pazama media kapena njira yanu sichikusoweka.
Momwe mungayankhire
Yang'anirani zomwe amatsatira pakapita nthawi. Ngati muwona kukwera kwakusatsata kapena kuchepa kwa kukula, pendani zomwe mwalemba posachedwa ndi zomwe mwachita. Ngakhale kusintha pang'ono kwa kamvekedwe ka mawu, kamvekedwe ka mawu, kapena kalongosoledwe kake kungakhudze omvera kuti asamachedwe.
Pro Tip: Simukudziwa kuti mumayika kangati pamayendedwe anu ochezera? Tidayendetsa manambala kuti tipeze nthawi yotumizira bwino pamapulatifomu aliwonse ochezera.
5. Ndemanga
Ndemanga ndi pamene ogwiritsa amayankha mwachindunji pazolemba zanu - kaya ndi mawu, ma emojis, kapena polemba maakaunti ena.
Ganizirani za ndemanga ngati njira zofewa. Winawake anasiya kusuntha, kumvetsera zomwe mwalemba, ndipo anatenga nthawi kuti ayankhe. Ndicho cholinga.
Koma ngati mukusokoneza gawo lanu la ndemanga, mukuphonya mwayi wosunthira makasitomala omwe angakhale nawo pafupi ndi chisankho. Chifukwa chake kuyankha ndikofunikira.
Gwero: Laneige U.S.
Momwe mungayankhire
Kaya otsatira anu akufunsani mafunso, akugwetsa ma emojis, kapena akuwonetsa chisangalalo chawo, ndikofunikira kuyankha mwachangu. Zimathandiza omvera anu kumva kuti ndinu ovomerezeka, kuwapatsa zifukwa zambiri zochitiranso mtsogolo.
Kwa matimu omwe amayang'anira ma tchanelo ambiri ochezera, kutsatira ndemanga kumatha kukhala kochulukira. Kukhala ndi malo apakati owonera ndikuyankha otsatira - osatsegula mapulogalamu angapo - ndikofunikira kuti mukhale pamwamba pa chilichonse.
Ndipamene bokosi lolowera m'magulu limabwera. Zida monga Hootsuite Inbox zimabweretsa ndemanga, ma DM, ndi zotchulidwa kumalo amodzi, kotero kuti magulu azikhala pamwamba pa uthenga uliwonse, ziribe kanthu komwe wachokera.
Chepetsani nthawi yoyankha (ndi ntchito yanu)
Sinthani mauthenga anu onse opanda nkhawa ndi njira zosavuta, mayankho osungidwa, ndi ma chatbots ochezeka. Yesani Ma Inbox a Hootsuite lero. Sungani Demo
6. Mauthenga achindunji
DM (uthenga wachindunji) ndi pamene wina amafikira mtundu wanu mwachinsinsi, nthawi zambiri ndi funso, nkhawa, kapena pempho lothandizira. Ndipo ndikofunikira kukhala okonzeka kwa iwo.
Square's Future of Commerce Report idapeza kuti 24% ya ogula amakonda DM bizinesi kuposa njira ina iliyonse yolankhulirana.
Izi zimapangitsa bokosi lanu kukhala mzere wakutsogolo wothandizira makasitomala.
Momwe mungayankhire
Khalani pamwamba pa ma DM anu. Mayankho ofulumira amapangitsa kukhulupilika ndikupanga zokumana nazo zabwino zamakasitomala. Kumbali yakutsogolo, kuyankha pang'onopang'ono kapena kuphonya kungathe kuwononga mbiri ya mtundu wanu, makamaka pamene ogwiritsa ntchito akuyembekezera mayankho achangu.
Mabokosi apakati amapangitsa izi kukhala zosavuta, komanso zimathandiza matimu kuyankha mwachangu kwambiri. Mwachitsanzo, ndi Hootsuite Inbox, mutha kusunga mayankho odziwikiratu a mafunso wamba, kulola gulu lanu kuyankha mwachangu ndikumayankha mosasinthasintha.
7. Ndemanga
Ndemanga zili paliponse, ngakhale pazama TV.
Mwachitsanzo, anthu amatha kulemba malingaliro pa Facebook, kapena kusiya ndemanga zamalonda pa Instagram kapena TikTok Shop.
Chitsime: solidcore
Kusiya ndemanga ndizochitika zofala pazachikhalidwe cha anthu. Malinga ndi lipoti la Square's Future of Commerce lipoti, 22% ya ogula adalemba ndemanga pazambiri zamtundu wamtundu m'miyezi 12 yapitayi.
Ndemanga zabwino zimathandizira kukulitsa umboni wamtundu wanu. Wogula akawerenga zomwe munthu wina wanena kapena zomwe wakumana nazo ndi mtundu wanu, amatha kuganiza kuti akugulanso zomwezo.
Chitsime: solidcore
Ndemanga zoipa zingakhale ndi zotsatira zosiyana. Ndikofunika kukhala pamwamba pa izi, ndikuyankha ngati kuli kofunikira.
Momwe mungayankhire
Yang'anirani ndemanga zanu zamagulu ndikukhala ndi mayankho angapo okonzekera zochitika zabwino ndi zoipa.
Kumbukirani kuti ndemanga za makasitomala - ndi mayankho anu kwa iwo - ndizowonekera pagulu. Momwe mumachitira ndi ndemanga zimabwereranso pamtundu wanu, choncho khalanibe nthawi zonseakatswiri.
8. Amapulumutsa
Kusunga ndi pamene wina amasungitsa zomwe mwalemba kuti mubwerenso mtsogolo. Kutengera nsanja, izi zitha kuwoneka ngati kusunga positi, kusindikiza, kapena kuwonjezera pagulu.
Mosiyana ndi zokonda - zomwe nthawi zambiri zimakhala zachangu komanso zopanda pake - zosunga ndi chizindikiro champhamvu kuti zomwe zili muzinthu zanu zikuyenda mozama.
Zomwe zimasungidwa pafupipafupi zimathanso kuyikidwa patsogolo ndi ma algorithms azama media, zomwe zimathandiza kukulitsa moyo wake ndikufikira.
Momwe mungayankhire
Yang'anani machitidwe muzinthu zomwe zimasungidwa kwambiri, kaya ndi zolemba zamaphunziro, momwe mungachitire, kapena zolimbikitsa.
Gwiritsani ntchito izi kuti muwongolere zomwe zili patsamba lanu. Ngati anthu akusunga chinachake, ndi bwino kupanga zambiri.
Njira zogwirira ntchito: Momwe mungapezere mayanjano ambiri ochezera
Kuti mukhale ndi mayanjano ambiri, yang'anani pa kulabadira, kuwonetsa nthawi zonse, ndikuyika patsogolo zomwe zimayitanitsa kutenga nawo mbali.
Nazi njira zingapo zochitira izi:
Yankhani ndemanga. Masamu ndi osavuta: chinkhoswe chimamanga chinkhoswe. Mukayankha ndemanga, zimathandizira kukambirana ndipo zimalimbikitsa ogwiritsa ntchito kutenga nawo gawo mtsogolo.
Tumizani nthawi yoyenera. Kutumiza pamene omvera anu ali otanganidwa kwambiri kumatha kukulitsa kuyanjana koyambirira. Zida monga Hootsuite zimapereka nthawi yabwino kwambiri yotumizira malingaliro anu, kotero simumaganizira nthawi yosindikiza.
Tsatirani mukuyesera. Sikuti positi iliyonse idzafika, ndipo zili bwino. Yesani mitundu yosiyanasiyana ndi malankhulidwe kuti muwone madera. M'kupita kwa nthawi, mudzayamba kuwona machitidwe omwe amayendetsa chinkhoswe kwambiri.
Gwiritsani ntchito zinthu zothandizana. Mavoti, Q&As, ndi mafunso amapangitsa kuti anthu azilumikizana mosavutikira.
Funsani mafunso abwino. Mafunso otengera malingaliro kapena opatsa chidwi pang'ono amakhala ochita bwino kuposa omwe amafunsidwa kawirikawiri. Apatseni anthu chinthu chosavuta (komanso chosangalatsa) kuti ayankhe.
Ikani ndalama muvidiyo yachidule. Kafukufuku akuwonetsa kuti zowonera zimayendetsa kwambiri zochitika zapa social media. Ngati simunatumize Reel pa Instagram kapena kanema pa LinkedIn, ino ndi nthawi yabwino kuyamba.
FAQ: Zokambirana zamagulu ochezera a pa IntanetiKodi kuyanjana kwapaintaneti ndi chiyani ndipo n'chifukwa chiyani kuli kofunika kwa malonda?Kulumikizana ndi anthu ochezera a pa Intaneti ndi njira iliyonse yomwe wina amachitira ndi zomwe muli nazo, kuphatikizapo zomwe mumakonda, ndemanga, zogawana, kudina, ndi mauthenga achindunji.Kuyanjana kumeneku kuli ndi udindo chifukwa kumasonyeza momwe omvera anu akuyankhira mtundu wanu. Pakapita nthawi, kulimbikitsana kwamakasitomala kungathandize kukulitsa kufikira kwanu, kumanga maubwenzi, ndikuyendetsa zotsatira zabwino kuchokera ku momwe mumagwiritsira ntchito malo ochezera a pa Intaneti.Kodi mabizinesi amapititsa patsogolo bwanji kuyanjana ndi anthu? Izi zikuphatikizapo kuyankha ndemanga, kutumiza omvera anu akakhala otanganidwa, kuyesera kuyesa, kufunsa mafunso abwino, ndi kuika patsogolo zinthu zomwe zimalimbikitsa anthu kutenga nawo mbali, monga zisankho kapena mafunso. Zochita izi nthawi zambiri zimasonyeza cholinga champhamvu kuposa zokonda zokhazokha. Anthu akakhala ndi nthawi yoti apereke ndemanga kapena kugawana zomwe zili, zitha kukhala ndi chiyambukiro chokulirapo pakufikira kwanu, mawonekedwe, ndi magwiridwe antchito pamasamba anu ochezera. Zida monga Hootsuite zingabweretse detayi pamodzi pamapulatifomu, zomwe zimapangitsa kuti zikhale zosavuta kuyang'anira ntchito ndikuwona momwe mukutsata motsutsana ndi ma KPIs anu.Kodi ndi njira ziti zomwe zimawonjezera kuyanjana kopindulitsa kwa chikhalidwe cha anthu ndi omvera?Njira yothandiza kwambiri yowonjezera kuyanjana kwatanthauzo ndi kupanga zinthu zomwe zimalimbikitsa anthu kuyankha - ndikuchita nawo pamene atero. Izi zikuphatikizapo kufunsa mafunso otengera maganizo, kuyankha ndemanga, kulowa m'malo ochezera a pawebusaiti, ndikuwonetsa zomwe omvera anu ali nazo.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Kodi kugwiritsa ntchito malo ochezera a pa Intaneti ndi chiyani ndipo n'chifukwa chiyani kuli kofunika kwa anthu ochezera a pa Intaneti? mtundu?","acceptedAnswer":{"@type":"Yankho","text":"Kulumikizana ndi anthu pa TV ndi njira iliyonse yomwe wina amachitira ndi zomwe muli nazo, kuphatikizapo zomwe mumakonda, ndemanga, zogawana, kudina, ndi mauthenga achindunji. Zochita izi ndizofunikira chifukwa zimasonyeza momwe mumamvera.omvera akuyankha mtundu wanu. M'kupita kwa nthawi, kugwirizana kwamakasitomala kungakuthandizeni kuti mufike pofikira anthu ambiri, kukulitsa maubwenzi, ndi kubweretsa zotsatira zabwino kwambiri kuchokera ku momwe mumagwiritsira ntchito malo ochezera a pa Intaneti."}},{"@type":"Funso","dzina":"Kodi mabizinesi amapititsa patsogolo bwanji mayanjano ochezera a pa TV ndi mayanjano?",acceptedAnswer":{"@type":"Yankho","mawu":"Mabizinesi amathandizira kuti pakhale mayanjano ochezera pa intaneti popangitsa kuti anthu azimasuka nthawi zonse. Izi zikuphatikizapo kuyankha ndemanga, kutumiza omvera anu akamamvetsera, kuyesera kuyesa, kufunsa mafunso abwino, ndi kuika patsogolo zinthu zomwe zimapempha anthu kutenga nawo mbali, monga zisankho kapena mafunso."}},{"@type":"Question","name":"Ndi mitundu yanji ya ma social network yomwe ili yofunika kwambiri pakuchita?",acceptedAnswer":{"@"mtundu,"mawu ochezera" "mayankho amtundu", mayankho" ambiri ndi: magawo, ndi kusunga. Zochita izi nthawi zambiri zimasonyeza cholinga champhamvu kuposa zokonda zokhazokha. When people take the time to comment or share content, it can have a bigger impact on your reach, visibility, and overall performance across your social media pages."}},{"@type":"Question","name":"How do brands measure social media interaction across platforms?","acceptedAnswer":{"@type":"Answer","text":"Brands measure social media interaction using metrics like engagement rate, comments, shares, saves, clicks, and kuchuluka kwa uthenga. Zida monga Hootsuite zimatha kubweretsa detayi pamodzi pamapulatifomu, kupangitsa kuti kuyang'anira momwe ntchito ikugwiritsire ntchito mosavuta ndikuwona momwe mukuyendera motsutsana ndi ma KPI anu."}},{"@type":"Funso","dzina":"Kodi ndi njira ziti zomwe zimawonjezera kuyanjana kwabwino kwa malo ochezera a pa Intaneti ndi omvera?","acceptedAnswer":{"@type":"Yankho"","mawu" - Njira yabwino kwambiri yolumikizirana ndi anthu ndikuwonjezera tanthauzo lake: "Njira yothandiza kwambiri komanso yolimbikitsira anthu ndiyo kuyankha kuti:" pamene iwo atero. Izi zikuphatikiza kufunsa malingaliro otengera malingaliro, kuyankha ndemanga, kulowa m'malo ochezera a pa TV, ndikuwonetsa zomwe omvera anu ali nazo."}}]}
Sungani nthawi yosamalira malonda anu azama media ndi Hootsuite. Sindikizani ndi kukonza zotsatsa, pezani zokambirana zoyenera, gawanani ndi omvera anu, yesani zotsatira, ndi zina zambiri - zonse kuchokera padashboard imodzi. Yesani kwaulere lero.
Yambanipo
Chotsatira Mitundu 8 yolumikizirana pazama TV (ndi momwe mungachitire) idawonekera koyamba pa Social Media Marketing & Management Dashboard.
