Kudyidzana kwesocial media ndiko kunouya brand yako kuhupenyu. Kana iwe usiri kuvateerera (kana zvakanyanya, kusapindura), uri kusiya vangangove vatengi kumashure.
Mugwaro iri, tinotyora mhando dze8 dzekudyidzana kwesocial media uye maitiro ekuita imwe neimwe.
Makiyi ekutoraMarudzi masere ekudyidzana pasocial media anosanganisira zvaanoda, anoteera, makomendi, mameseji akananga, masevha, wongororo, ma tag, uye migove.Kudyidzana kwevanhu kunokosha. Vanokuudza kuti zvemukati zvirikusvika sei nevateereri vako munguva chaiyo.Rambai muchienderera mberi nhaurirano. Engagement inzira ine nzira mbiri, saka pindura kune zvataurwa uye ugogovana zvakare zvirimo nguva nenguva.Hootsuite inoita kuti zvive nyore kuramba uri pamusoro pekudyidzana. Matimu anogona kuchengeta rondedzero uye maDM mumapuratifomu akasiyana emagariro, ese kubva kune imwechete dashboard.
Chii chinonzi social media interaction?
Kudyidzana kwesocial media inzira ipi neipi yekukurukurirana pakati pechiratidzo nevashandisi pasocial media.
Kudyidzana kunogona kusanganisira kuda, makomendi, mameseji akananga, ma tag, masevha, uye kunyange anotevera.
Sei kudyidzana kwesocial media kwakakosha?
Kudyidzana kwesocial media ndiko kuti vanhu vanobatana sei nemhando yako, uye zvinopesana. Kudyidzana kwese mukana wekuvaka hukama, kupindura mubvunzo, kana kufambisa mumwe munhu pedyo nekutenga.
Nekutengeserana kwevanhu kuri kuwedzera, kudyidzana ikoko kunotonyanya kukosha. Iwo chikamu chekuti vanhu vanowana sei mhando uye vanosarudza kuti ndiani wekuvimba.
Square's Future of Commerce Report yakaona kuti kudyidzana nema brand chikamu chakakosha cherwendo rwekutenga. Somuenzaniso:
32% yevatengi "vanoda" kana kutevera mabhizinesi
24% vanosarudza kutaura pane zvakatumirwa
46% vanoda kutaurirana kuburikidza nesocial media kana meseji yakananga
Pfupiso: Kudyidzana kwesocial media kunovhura musuwo wekubatana kwakadzama, hukama hwakasimba, uye pakupedzisira, kutendeuka.
Bonus!!!
Wana yemahara nhanho-ne-nhanho social media zano gwara rine matipi ehunyanzvi ekuti ungakurisa sei kuvapo kwako pasocial media. Dhawunirodha izvozvi
8 mhando dzekudyidzana kwesocial media [uye maitiro ekupindura]
Heano marudzi akajairika ekudyidzana kwesocial media uye maitiro ekupindura kwavari zvinobudirira:
1. Migove
Kugova kana mumwe munhu anotumirazve zvirimo kune yavo feed kana kutumira kune mumwe mushandisi.
Migove haingokwidzi kudyidzana. Ivo vanosuma rudzi rwako kune vateereri vatsva uye vanowedzera danho rekuvimbika, sezvo zvirimo zvichibva kune mumwe munhu vateereri vako vanotoziva.
Mapindura sei
Bvuma kugovera chero kwaunogona. Semuenzaniso, kana mumwe munhu akagovera chinyorwa chako kunyaya yavo, pindura nemeseji nekukurumidza kana emoji maitiro kuratidza kuti wazviona.
Mabhonasi mapoinzi kana iwe ukagovanisa zvinyorwa zvavo kune ako emhando chiteshi (kana zvine musoro, hongu).
Kunobva: OLIPOP
2. Matagi
Teki ndipo kana mushandisi ataura zita rako pasocial media. Vanogona kukumaka mune chinyorwa, chinyorwa, kana nyaya. Ndiyo imwe yedzakanyanya nzira vanhu vanodyidzana nemhando yako pasocial.
Mapindura sei
Nzira yakanakisa yekupindura tag ndeyekuita nepositi yawakategi. Uye kana zvirimo zvichienderana nemhando yako, funga kuzvigovana patsva kune chako chikafu. Iyi inzira yakanaka yekukurudzira-zvinogadzirwa nemushandisi (UGC).
Ita ive tsika yekudzokorora zvakatemerwa mameseji nguva nenguva kuti iwe ugone kuburitsa UGC uye kuenzanisa yako yemukati karenda nezvose zviri zviviri organic uye branded yemukati.
Kunobva: MEJURI
3. Vanoda
Kuda ndiyo nzira yakajairika yekudyidzana kwesocial media, uye ramba uri metric yakakosha yekubudirira.
Iwo chiratidzo chinokurumidza chekuti zvemukati zviri kumhara nevateveri vako. Uyezve, zvakanyanya kufarirwa iwe zvaunowana, iyo yakawanda yesocial media algorithms inosundira zvirimo kune vateereri vakakura.
Kunobva: Siete Foods
Mapindura sei
Iwe haufanire kubvuma zvese zvakafanana, asi iwe unofanirwa kuzvitarisa. Kutevera zvinoda nekufamba kwenguva kunokubatsira zero-mukati pamhando dzezvinhu zvinodiwa nevateereri vako. Iwe unogona ipapo kushandisa aya manzwisisiro kukwenenzvera yako social media zano.
Chishandiso chesocial media manejimendi seHootsuite chinoita kuti zvive nyore kuteedzera magariro metrics - kusanganisira anofarira - munguva chaiyo. Unogona kutarisa kuita nepositi, kana kudzokera kumashure uye woenzanisa zvawanikwa pasocial network.
4. Inotevera
Kutevera ndipo kana mushandisi asarudza kutevera yakobrand account kana peji kuitira kuti uone zvirimo mune yavo feed.
Kutevera kunoratidza kuti mumwe munhu anoda kuona zvimwe zvemukati mako - chiratidzo chakasimba chekuti uri kusvika kune vateereri chaivo. Unfollows, kune rumwe rutivi, taura imwe nyaya.
Kusateera ndiko kana mushandisi wesocial media afunga kusatevera yako brand account zvakare. Nepo kusateera kwacho kwakajairika, kudonha kwevateveri kamwe kamwe kunogona kuratidza kuti chimwe chinhu mune yako social media zvemukati kana zano ririkushaya mucherechedzo.
Mapindura sei
Ramba wakatarisa mafambiro evateveri nekufamba kwenguva. Kana iwe ukaona spike mukusatevera kana kudzikira mukukura, ongorora zvazvino zvemukati uye mabatiro. Kunyangwe kuchinja kudiki kwenzwi, frequency, kana kutungamira kunogona kukanganisa vateereri kuchengetedza.
Pro tip: Hauna chokwadi kuti kangani kutumira pasocial media chiteshi? Isu takamhanyisa manhamba kuti tiwane iyo yakakwana yekutumira frequency kune yega yega social media platform.
5. Comments
Maonero ndeapo vashandisi vanopindura zvakananga kune zvaunotumira - ingave ine mavara, emojis, kana nekumaka mamwe maakaundi.
Funga nezvemashoko seanotungamira akapfava. Mumwe munhu akamira kupuruzira, akateerera kune zvauri, uye akatora nguva yekupindura. Ndicho chinangwa.
Asi kana iwe urikupopotera yako wega chikamu chekutaura, uri kurasikirwa nemikana yekufambisa vangangove vatengi padhuze nesarudzo. Ndicho chikonzero kupindura kune nyaya.
Kunobva: Laneige U.S.
Mapindura sei
Kunyangwe vateveri vako vachibvunza mibvunzo, vachidonhedza emojis, kana kuratidza kufara kwavo, zvakakosha kuti upindure nekukasira. Inobatsira vateereri vako kuti vanzwe vachitenderwa, zvichivapa chikonzero chakawanda chekuita zvakare mune ramangwana.
Kune zvikwata zvinotarisira akawanda masocial chiteshi, kuenderana nemhinduro kunogona kurema. Kuve nenzvimbo yepakati yekutarisa uye kupindura kune vateveri - pasina kuvhura akawanda maapplication - kiyi yekugara pamusoro pezvese.
Ndipo panopinda social inbox. Zvishandiso zvakaita seHootsuite Inbox zvinounza macomments, maDM, uye zvinotaurwa munzvimbo imwechete, kuitira kuti zvikwata zvirambe zviri pamusoro pemeseji yese, zvisinei kuti yakabva kupi.
Deredza nguva yekupindura (uye basa rako)
Tonga mameseji ako ese asina kushushikana nekufamba kuri nyore, mhinduro dzakachengetedzwa, uye hushamwari chatbots. Edza Hootsuite's Inbox nhasi. Book a Demo
6. Mameseji akananga
A DM (yakananga meseji) ndeye apo mumwe munhu anosvika kune yako brand pachivande, kazhinji nemubvunzo, kunetseka, kana chikumbiro chekutsigira. Uye zvakakosha kuva wakagadzirira kwavari.
Square's Future of Commerce Report yakawana kuti 24% yevatengi vanosarudza kuDM bhizinesi pane chero imwe nzira yekutaurirana.
Izvo zvinoita kuti inbox yako ive mutsara wekumberi werutsigiro rwevatengi.
Mapindura sei
Garai pamusoro pemaDM enyu. Mhinduro dzinokurumidza dzinovaka kuvimba uye dzinogadzira zviitiko zvakanaka zvevatengi. Padivi repafiripi, mhinduro dzinononoka kana kupotsa dzinogona kukanganisa zita rako remhando, kunyanya kana vashandisi vakatarisira mhinduro dzinokurumidza.
Inbox yepakati inoita kuti izvi zvive nyore, uye inobatsira zvikwata kupindura nekukurumidza. Semuyenzaniso, neHootsuite Inbox, unogona kuchengetedza mhinduro dzega dzemibvunzo yakajairika, zvichiita kuti timu yako ipindure nekukasira asi ichiramba ichienderana.
7. Ongororo
Ongororo dziri kwese kwese, kunyangwe pasocial media.
Semuenzaniso, vanhu vanogona kunyora kurudziro paFacebook, kana kusiya ongororo yechigadzirwa pa Instagram kana TikTok Shop.
Kunobva: solidcore
Kusiya wongororo chinhu chakajairika pasocial media. Sekureva kweSquare's Future of Commerce report, 22% yevatengi vakanyora wongororo pasocial media profiles mumwedzi gumi nemaviri yapfuura.
Ongororo dzakanaka dzinobatsira kusimbisa chiratidzo chesocial brand yako. Kana munhu angangove mutengi achiverenga mhinduro yemumwe munhu kana ruzivo nemhando yako, ivo vanowanzo funga ivo pachavo kutenga kumwe chete.
Kunobva: solidcore
Ongororo dzisina kunaka dzinogona kuita zvinopesana. Zvakakosha kuramba uri pamusoro peizvi, uye pindura kana zvichidiwa.
Mapindura sei
Tarisa ongororo yako yemagariro uye uve nemhinduro shoma dzakagadzirirwa zvakanaka uye zvisina kunaka mamiriro.
Rangarira kuti wongororo yevatengi - uye mhinduro dzako kwavari - zviri pachena. Mabatiro aunoita mhinduro anoratidza kumashure pane yako brand, saka gara uripoprofessional.
8. Anoponesa
Save ndeye apo mumwe munhu akabhukimaka zvirimo kuti adzoke kune gare gare. Zvichienderana nepuratifomu, izvi zvinogona kuita senge kuchengetedza positi, kuipinza, kana kuiwedzera kuunganidzwa.
Kusiyana nezvido - izvo zvinowanzo kurumidza uye zvisingaite - masevha chiratidzo chakasimba chekuti zvirimo zviri kutenderera padanho rakadzama.
Zvemukati zvinochengetwa nguva zhinji zvinonyanya kuve zvinoiswa pamberi nesocial media algorithms, zvichibatsira kuwedzera hupenyu hwayo uye kusvika.
Mapindura sei
Tsvaga mapatani mune izvo zvinoponeswa zvakanyanya, zvingave zvinyorwa zvedzidzo, maitirwo, kana zvinokurudzira zvemukati.
Shandisa aya maonero kutungamira yako yemukati marongero. Kana vanhu vari kuchengetedza chimwe chinhu, zvingangove zvakakodzera kugadzira yakawanda yacho.
Engagement mazano: Maitiro ekuwana mamwe ma social media ekudyidzana
Kuti uwane kudyidzana kwakawanda, tarisa pakupindura, kuratidza nguva dzose, uye kuisa pamberi pezvinyorwa zvinokoka kutora chikamu.
Hedzino nzira shoma dzekuita izvozvo chaizvo:
Pindura kumashoko. Masvomhu ari nyore: kubatikana kunovaka kubatikana. Paunopindura mhinduro, zvinoita kuti nhaurirano ienderere mberi uye inokurudzira vashandisi kutora chikamu zvakare mune ramangwana.
Tumira panguva dzakakodzera. Kutumira kana vateereri vako vava kunyanya kushanda vanogona kuwedzera kubatanidzwa kwekutanga. Zvishandiso zvakaita seHootsuite zvinopa yakasarudzika nguva yekutumira kurudziro, saka hausi kumbofungidzira nguva yekurova kushambadza.
Sendamira mukuedza. Haisi yese positi ichamhara, uye ndizvozvo. Edza mafomati akasiyana uye toni kuti uone kuti ndeapi nyika. Nokufamba kwenguva, iwe unotanga kuona mapatani mune izvo zvinotyaira zvakanyanya kubatanidzwa.
Shandisa zvinhu zvinopindirana. Politi, Q&As, uye mibvunzo inoita kuti zvive nyore kuti vanhu vabatane pasina kushanda nesimba.
Bvunza mibvunzo iri nani. Mibvunzo yakavakirwa pamafungiro kana kuti inoisa pfungwa zvishoma inoita zvirinani pane zvegeneric. Ipa vanhu chimwe chinhu chiri nyore (uye chinonakidza) chekupindura.
Chengetedza mari muvhidhiyo pfupi-fomu. Tsvagiridzo inoratidza kuti zvinoonekwa zvemukati zvinotyaira zvakanyanya social media kuita. Kana usati wambotumira Reel pa Instagram kana vhidhiyo paLinkedIn, ino inguva yakanaka yekutanga.
FAQ: Kudyidzana kwesocial mediaKudyidzana kwesocial media chii uye nei kwakakosha kumabhurandi?Kudyidzana nesocial media inzira ipi neipi iyo munhu anobata nezvako, kusanganisira zvaunofarira, makomendi, migove, kudzvanya, uye meseji yakananga.Kudyidzana uku kunokosha nekuti kunoratidza kuti vateereri vako vari kupindura sei kurudzi rwako. Nokufamba kwenguva, kubatanidzwa kwevatengi kwakasimba kunogona kubatsira kuwedzera kusvika kwako, kuvaka hukama, uye kutyaira zvirinani kubva pamashandisiro aunoita social media.Mabhizinesi anovandudza sei kudyidzana kwesocial media nekuita? Izvi zvinosanganisira kupindura mhinduro, kutumira kana vateereri vako vari kushanda, kuzembera mukuyedza, kubvunza mibvunzo iri nani, uye kuisa pamberi pezvinyorwa zvinokoka kutora chikamu, senge sarudzo kana mibvunzo.Ndedzipi mhando dzekudyidzana dzesocial media dzinonyanya kukosha pakuita? Mhando dzekudyidzana dzesocial network dzinonyanya kukosha pakuita matauriro, migove, uye masevha. Zviito izvi zvinowanzoratidza chinangwa chakasimba pane kuda chete. Kana vanhu vachitora nguva yekutaura kana kugovera zvirimo, zvinogona kuita kuti uwedzere kusvika, kuoneka, uye kuita kwese kwese pamapeji ako enhau.Marudzi anoyera sei kudyidzana kwesocial media pamapuratifomu? Mabhurendi anoyera kudyidzana kwesocial media vachishandisa zviyero zvakaita seyekubatanidzwa, makomendi, migove, masevha, mabhatani, uye vhoriyamu yemeseji. Zvishandiso zvakaita seHootsuite zvinogona kuunza data iyi pamwe chete pamapuratifomu, zvichiita kuti zvive nyore kutarisa mashandiro uye kuona kuti urikutevera sei uchipikisana neKPIs yako.Ndedzipi nzira dzinowedzera kudyidzana kwesocial media nevateereri?Nzira inonyanya kushanda yekuwedzera kudyidzana kunobatsira ndeyekugadzira zvinyorwa zvinokurudzira vanhu kuti vapindure - uye wozobatana navo pavanenge vadaro. Izvi zvinosanganisira kubvunza zvaunofunga, kupindura zvaunenge waudzwa, kupinda munhaurirano dzepasocial network, uye kuratidza zviri muvateereri vako.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Mubvunzo","zita":"Kudyidzana kwesocial media chii uye nei kuchikosha kumunhu wese mhando?","acceptedAnswer":{"@type":"Mhindura","chinyorwa":"Kukurukurirana pasocial media inzira ipi neipi munhu anoshandisa zvirimo, zvinosanganisira zvaunofarira, zvaunotaura, zvaunogovana, kudzvanya, uye kutumira mameseji.vateereri vari kudaira kurudzi rwako. Nekufamba kwenguva, kudyidzana nevatengi kwakasimba kunogona kubatsira kuwedzera kusvika kwako, kuvaka hukama, uye kuunza mhinduro dziri nani kubva pamashandisiro aunoita social media."}},{"@type":"Mubvunzo","zita":"Mabhizinesi anonatsiridza sei kudyidzana nekudyidzana kwesocial media?","acceptedAnswer":{"@type":"Answer","text":"Mabhizinesi anonatsiridza kudyidzana kwesocial media nekuita kuti zvive nyore kutaura nevanhu nguva dzose. Izvi zvinosanganisira kupindura mhinduro, kutumira kana vateereri vako vari kuita, kuzembera mukuyedza, kubvunza mibvunzo iri nani, uye kuisa pamberi izvo zvinokoka vanhu kutora chikamu, senge sarudzo kana mibvunzo. migove, uye inochengeta. Zviito izvi zvinowanzoratidza chinangwa chakasimba pane kuda chete. Kana vanhu vatora nguva yekutaura kana kugovera zvirimo, zvinogona kuita kuti uwedzere kusvika pauri, maonero ako, uye maitiro ako ese pamapeji ako esocial network."}},{"@type":"Mubvunzo","zita":"Marudzi anoyera sei kusangana kwesocial media mumapuratifomu?",acceptedAnswer":{"@type":"Mhinduro",chinyorwa":"Mabhurendi anoyera maratidziro esocial media, kudyidzana, mabhindauko, mabhindauko anoyera magariro, kufambidzana, mabhindauko, mabhii ekuchengetedza magariro, kufambiswa kwenhau, mabhindauko ekuchengetedza magariro, mabhindauko, mabhindauko ekuchengetedza magariro, mabhindauko, uye mabhii vhoriyamu yemeseji. Zvishandiso zvakaita seHootsuite zvinogona kuunza dhata iri pamwe chete mumapuratifomu, zvichiita kuti zvive nyore kutarisa mashandiro uye kuona kuti urikutevera sei uchipikisana nemaKPIs ako."}},{"@type":"Mubvunzo","zita":"Ndedzipi nzira dzinowedzera kudyidzana kwesocial media nevateereri?","acceptedAnswer":{"@type":"Mhindura","chinyorwa" — nzira inonyatso shanda inovakurudzira kuita kuti vanhu vapindure zvinoreva: ". pavanodaro. Izvi zvinosanganisira kubvunza mazano anoenderana nemaonero, kupindura zvakataurwa, kupinda mumagariro enhau, uye kuratidza zvirimo zvevateereri vako."}}]}
Sevha nguva yekugadzirisa yako yekushambadzira midhiya neHootsuite. Shamba uye ronga zvakatumirwa, tsvaga nhaurirano dzinoenderana, batanidza vateereri vako, pima zvabuda, uye nezvimwe - zvese kubva pane imwechete dashboard. Edza mahara nhasi.
Tanga
Iyo post 8 mhando dzekudyidzana kwesocial media (uye maitiro ekuzvibata) yakatanga kutanga paSocial Media Kushambadzira & Management Dashboard.
